Tech Marketing Trends – Details, episodes & analysis

What does it take to sell successfully by putting the buyer first?

In this episode of Tech Marketing Trends, Carole Mahoney, a renowned sales mentor and author, dives into her "buyer first" methodology, emphasizing the importance of focusing on the buyer's needs rather than the seller's. She shares how understanding buyer psychology, including the role of dopamine when people talk about themselves, can help build trust and foster meaningful connections.

In this episode, Carole discusses:

• Key insights from her research and book.
• The importance of asking the right questions to uncover buyer needs and aligning sales strategies with the buyer’s journey.
• Practical tips for preparing effectively and succeeding in sales conversations.

Carole also shares details about her upcoming book on hiring and scaling effective sales teams. If you're looking for actionable advice to transform your sales approach and build trust with buyers, don't miss this episode! 

Connect with Carole on LinkedIn: https://www.linkedin.com/in/carolemahoney 

Visit Carole's website: https://www.carolemahoney.com/ 

What does it take to create demand and stand out in today’s competitive markets, like HR tech?

In this episode of Tech Marketing Trends, Deanna Shimota, CEO of Growth Mode Marketing, explores the key principles of demand generation and how businesses in crowded industries can differentiate themselves. Drawing on her extensive expertise, Deanna shares actionable insights into creating strategies that resonate with the right audience and drive long-term growth.

In this episode, Deanna breaks down:

• The three pillars of demand generation: strategy, content, and distribution
• How to define your Ideal Customer Profile (ICP) and craft a Unique Point of View (UPV) to stand out in competitive markets like HR tech
• Creating content that captures attention and engages prospects throughout the funnel
• Distributing content effectively using owned, managed, and third-party channels
• Measuring success by focusing on long-term brand awareness and revenue instead of short-term lead generation

If you’re looking for practical advice to create demand and stand out in industries like HR tech, this is an episode you won’t want to miss!

Connect with Deanna on LinkedIn: https://www.linkedin.com/in/deannashimota Visit Growth Mode Marketing’s website: https://growthmodemarketing.com/

What does effective demand generation look like for a fast-growing B2B SaaS company?

In this episode of Tech Marketing Trends, we sit down with Edward Ford, the Global Demand Generation Director at Supermetrics, a leading marketing data solutions company. Edward has been instrumental in Supermetrics' rapid growth, transforming it from a small startup to a global leader in the B2B SaaS space.

During this conversation, Edward shares his insights on the key strategies, challenges, and decisions that fueled the company's success.

Join us to explore:

• The journey of Supermetrics from a startup to a major player in marketing data solutions
• How to balance short-term lead generation with long-term demand creation strategies
• The role of data in driving marketing decisions and scaling operations globally
• Practical advice on evolving marketing approaches, avoiding pitfalls, and making the right bets year after year

Whether you’re curious about scaling demand generation or leveraging data to improve marketing outcomes, this episode is packed with actionable insights. Connect with Edward on LinkedIn: https://www.linkedin.com/in/fordedward/ Visit the Supermetrics website: https://supermetrics.com/

In this podcast episode, the founder & CMO of Marketing Advisory Network, Samantha Stone, talks about when to use AI, in use cases like chatbots.  

If you want to know more or get in touch with Samantha Stone, you can find more information in the links below: 

https://www.linkedin.com/in/samanthastonemarketing/ 

http://marketingadvisorynetwork.com/speaking/ 

In this podcast episode, Katrine Konyher, Business Developer & Marketing Specialist at Khora, talks about “Augmented Reality”. You will get an understanding of the technology and the distribution possibilities for achieving reach and interaction with AR filters. 

If you want to know more or get in touch with Katrine, you find more information in the links below: 

https://www.linkedin.com/in/katrinekonyher/?originalSubdomain=dk 

https://khora.com/marketing/ 

In this podcast episode, one of HubSpot’s Success Managers, Leslie Boadum talks about how to align sales and marketing using HubSpot.

If you want to know more or get in touch with Leslie, you find more information in the links below:

https://www.linkedin.com/in/leslieboadum

https://www.hubspot.com/

In this podcast episode, the Digital Channel Team Lead & Inbound Specialist at Poppulo, Micheál McGrath, talks about how to increase profitable website traffic.

If you want to know more or get in touch with Micheál, you find more information in the links below:

https://www.linkedin.com/in/micheal-mcgrath/?originalSubdomain=ie

https://www.poppulo.com/about/

In this podcast episode, we discussed the new rules of marketing technology with Scott Brinker, VP Platform Ecosystem at HubSpot. 

If you want to know more or get in touch with Scott, you find more information in the links below: 

https://www.linkedin.com/in/sjbrinker/ 

https://blog.hubspot.com/marketing/author/scott-brinker 

In this podcast episode, Andy Crestodina, the Co-Founder and CMO at Orbit Media, is discussing how a B2B tech company can create a successful website. 

If you want to know more or get in touch with Andy, you find more information in the links below: 

https://www.linkedin.com/in/andycrestodina 

https://www.orbitmedia.com/about/ 

In this podcast episode, the CEO and co-founder of Salesflare, Jeroen Corthout, is talking about how small companies can compete with giants.  

If you want to know more or get in touch with Jeroen, you find more information in the links below: 

https://be.linkedin.com/in/jeroencorthout 

https://salesflare.com/