What does it take to sell successfully by putting the buyer first?

In this episode of Tech Marketing Trends, Carole Mahoney, a renowned sales mentor and author, dives into her "buyer first" methodology, emphasizing the importance of focusing on the buyer's needs rather than the seller's. She shares how understanding buyer psychology, including the role of dopamine when people talk about themselves, can help build trust and foster meaningful connections.

In this episode, Carole discusses:

• Key insights from her research and book.
• The importance of asking the right questions to uncover buyer needs and aligning sales strategies with the buyer’s journey.
• Practical tips for preparing effectively and succeeding in sales conversations.

Carole also shares details about her upcoming book on hiring and scaling effective sales teams. If you're looking for actionable advice to transform your sales approach and build trust with buyers, don't miss this episode! 

Connect with Carole on LinkedIn: https://www.linkedin.com/in/carolemahoney 

Visit Carole's website: https://www.carolemahoney.com/ 

What does it take to create demand and stand out in today’s competitive markets, like HR tech?

In this episode of Tech Marketing Trends, Deanna Shimota, CEO of Growth Mode Marketing, explores the key principles of demand generation and how businesses in crowded industries can differentiate themselves. Drawing on her extensive expertise, Deanna shares actionable insights into creating strategies that resonate with the right audience and drive long-term growth.

In this episode, Deanna breaks down:

• The three pillars of demand generation: strategy, content, and distribution
• How to define your Ideal Customer Profile (ICP) and craft a Unique Point of View (UPV) to stand out in competitive markets like HR tech
• Creating content that captures attention and engages prospects throughout the funnel
• Distributing content effectively using owned, managed, and third-party channels
• Measuring success by focusing on long-term brand awareness and revenue instead of short-term lead generation

If you’re looking for practical advice to create demand and stand out in industries like HR tech, this is an episode you won’t want to miss!

Connect with Deanna on LinkedIn: https://www.linkedin.com/in/deannashimota Visit Growth Mode Marketing’s website: https://growthmodemarketing.com/

What does effective demand generation look like for a fast-growing B2B SaaS company?

In this episode of Tech Marketing Trends, we sit down with Edward Ford, the Global Demand Generation Director at Supermetrics, a leading marketing data solutions company. Edward has been instrumental in Supermetrics' rapid growth, transforming it from a small startup to a global leader in the B2B SaaS space.

During this conversation, Edward shares his insights on the key strategies, challenges, and decisions that fueled the company's success.

Join us to explore:

• The journey of Supermetrics from a startup to a major player in marketing data solutions
• How to balance short-term lead generation with long-term demand creation strategies
• The role of data in driving marketing decisions and scaling operations globally
• Practical advice on evolving marketing approaches, avoiding pitfalls, and making the right bets year after year

Whether you’re curious about scaling demand generation or leveraging data to improve marketing outcomes, this episode is packed with actionable insights. Connect with Edward on LinkedIn: https://www.linkedin.com/in/fordedward/ Visit the Supermetrics website: https://supermetrics.com/

 

In this podcast episode, the founder & CMO of Marketing Advisory Network, Samantha Stone, talks about when to use AI, in use cases like chatbots.  

 

If you want to know more or get in touch with Samantha Stone, you can find more information in the links below: 

https://www.linkedin.com/in/samanthastonemarketing/ 

http://marketingadvisorynetwork.com/speaking/ 

In this podcast episode, Katrine Konyher, Business Developer & Marketing Specialist at Khora, talks about “Augmented Reality”. You will get an understanding of the technology and the distribution possibilities for achieving reach and interaction with AR filters. 

 

If you want to know more or get in touch with Katrine, you find more information in the links below: 

 

https://www.linkedin.com/in/katrinekonyher/?originalSubdomain=dk 

https://khora.com/marketing/ 

In this podcast episode, one of HubSpot’s Success Managers, Leslie Boadum talks about how to align sales and marketing using HubSpot.

 

If you want to know more or get in touch with Leslie, you find more information in the links below:

https://www.linkedin.com/in/leslieboadum

https://www.hubspot.com/

In this podcast episode, the Digital Channel Team Lead & Inbound Specialist at Poppulo, Micheál McGrath, talks about how to increase profitable website traffic.

If you want to know more or get in touch with Micheál, you find more information in the links below:

https://www.linkedin.com/in/micheal-mcgrath/?originalSubdomain=ie

https://www.poppulo.com/about/

In this podcast episode, we discussed the new rules of marketing technology with Scott Brinker, VP Platform Ecosystem at HubSpot. 

 

If you want to know more or get in touch with Scott, you find more information in the links below: 

https://www.linkedin.com/in/sjbrinker/ 

https://blog.hubspot.com/marketing/author/scott-brinker 

In this podcast episode, Andy Crestodina, the Co-Founder and CMO at Orbit Media, is discussing how a B2B tech company can create a successful website. 

 

If you want to know more or get in touch with Andy, you find more information in the links below: 

https://www.linkedin.com/in/andycrestodina 

https://www.orbitmedia.com/about/ 

In this podcast episode, the CEO and co-founder of Salesflare, Jeroen Corthout, is talking about how small companies can compete with giants.  

 

If you want to know more or get in touch with Jeroen, you find more information in the links below: 

https://be.linkedin.com/in/jeroencorthout 

https://salesflare.com/ 

In this podcast episode, the award-winning sales and marketing strategy consultant Chad Sanderson, is talking about value selling that makes your company grow.

 

If you want to know more or get in touch with Chad, you find more information in the links below:

https://www.linkedin.com/in/chadsanderson/ https://www.valueselling.com/meet-our-associates/chad-sanderson

In this podcast episode, the world-renowned storyteller and author Carla Johnson, teaches us about how to be innovative. She discusses how the world’s most prolific innovators come up with great ideas that turn into extraordinary outcomes. 

If you want to know more or get in touch with Carla, you find more information in the links below:

https://www.carlajohnson.co/

https://www.linkedin.com/in/carlajohnson/

In this podcast episode, the Co-Ceo at PredictableRevenue, Aaron Ross, talks about how to create predictable, scalable sales and revenue.

If you want to know more or get in touch with Aaron Ross, you find more information in the links below:

https://www.linkedin.com/in/aaronross/

PredictableRevenue.com 

Direct mail is your secret weapon in a world of digital overload. In this episode of Tech Marketing Trends, Jakob Löwenbrand sits down with Mike Gunderson, President of Gundir, to discuss the enduring and evolving role of direct mail in today’s marketing strategies. Mike shares his expertise on how direct mail can complement digital efforts, offering a unique advantage in engagement and brand recall. With over 21 years of experience, Mike explains why direct mail remains a powerful tool for marketers looking to enhance their go-to-market strategies.

Join the conversation to discover:

• How direct mail integrates with digital channels to drive better marketing outcomes
• The advantages of direct mail for B2B companies and enterprise-level ABM strategies
• Real-world examples of how direct mail boosts lead generation and customer conversion
• Tips on targeting and optimizing direct mail campaigns for the modern marketing ecosystem

Connect with Mike on LinkedIn: https://www.linkedin.com/in/gundertheson/ Visit the Gundir website: https://gundir.com/  

In this podcast episode, the Senior Customer Success Manger Sean Reid from HubSpot teaches us about the importance (and results) of sales and marketing alignment.

In this podcast episode Oli Gardner, co-founder Unbounce, shares his most valuable insights on how you can maximize your lead generation with the right landing page. Oli Gardner has probably seen more landing pages than anyone on the planet and he’s obsessed with identifying and reversing bad marketing practices. If you want to know more or get in touch with Oil, you find more information in the links below: https://www.linkedin.com/in/oligardner/?originalSubdomain=ca https://oli.unbounce.com/

In this podcast episode, the co-founder of Motion Agency, Justin Brown will learn you the best strategies and tips for the production your own B2B podcast.

 

If you want to know more or get in touch with Justin, you find more information in the links below:

https://www.linkedin.com/in/justinbrownmotion

https://motionagency.io/about-us/

In this podcast episode, Mike Krass, founder and CEO of MKG Marketing shares his thoughts about the most common misconceptions when it comes to getting ROI in B2B marketing and how you can succeed with ROI-Driven Marketing at your company.

 

If you want to know more or get in touch with Mike, you find more information in the links below: https://www.linkedin.com/in/mikekrass https://mkgmarketinginc.com/contact/

In this podcast episode, Joe Pulizzi, Author and Co-Founder at The Orange Effect Foundation shares his most valuable perspectives for what the future for content marketing will look like and how you can create effective content to build relationship with your audience.

 

If you want to know more or get in touch with Joe, you find more information in the links below: https://www.joepulizzi.com/ https://www.linkedin.com/in/joepulizzi/

In this podcast episode Adam Halim, Senior Vice President at Flipp, shares his most effective strategies on how to build a culture that creates value for customer, partners and employees.

If you want to know more or get in touch with Adam, you find more information in the links below:

https://ca.linkedin.com/public-profile/in/adam-halim-b8a6267?challengeId=AQGODY8ifgRSWAAAAXeB5RAZ_9LSnm6CWX7imzzPkWMKXYWwg0ZerNjO_q0rE-Q1uLi5gfAl0AqdCaC0bcTE33a_0kCbb4foqw&submissionId=a272e962-c9c9-6116-d6f7-bd9eb517d774

https://ca.linkedin.com/company/flipp

In this podcast episode, Jon Russo, the former army officer and CMO at B2B Fusion, shares his thoughts about how the top brands using Account Based Marketing to get the best results.

If you want to know more or get in touch with Jon, you find more information in the links below:

https://www.linkedin.com/in/jonrussoexecutive http://b2bfusion.com/ https://twitter.com/b2bcmo

Listen to our latest podcast episode together with Emily Hill, CEO and founder of "Write My Site", to learn about some common content creation challenges for B2B.  

If you want to know more or get in touch with Emily, you find more information in the links below:

https://uk.linkedin.com/in/emilyjanehill

https://www.writemysite.co.uk/about/

How do you create engagement through social media? Listen to our latest podcast episode together with Corey Perlman, bestselling author and top-rated speaker, to find it out!  

If you want to know more or get in touch with Corey, you find more information in the links below:  

https://coreyperlman.com/ 

https://www.linkedin.com/in/coreyperlman 

In this podcast episode, Mark Colgan, Co-founder & CRO on "Speak On Podcasts" shares his ideas on how you can succeed with your outbound marketing.

 

If you want to know more or get in touch with Mark, you find more information in the links below:

https://www.linkedin.com/in/markcolganmarketing/?originalSubdomain=uk

https://speakonpodcasts.com/contact/

In this episode of Tech Marketing Trends, Jakob Löwenbrand interviews Melissa Kwan, Co-Founder and CEO of eWebinar, about the growing impact of on-demand webinars in modern marketing strategies. Melissa shares her entrepreneurial journey and the challenges she faced, which led her to create eWebinar, a platform that automates webinars for greater engagement. The discussion covers the advantages of on-demand webinars over live sessions, key metrics for success, and how automation can help businesses scale without losing personal interaction. Melissa also offers practical advice on leveraging webinars effectively in the sales funnel and driving higher conversions.

Join the conversation to explore:

• Differences between on-demand and live webinars
• Key components of a successful automated webinar
• How to measure the ROI of on-demand webinars
• Real-world examples of how businesses are using webinars to boost growth and pipeline

Connect with Melissa on LinkedIn: https://www.linkedin.com/in/melissakwan/ Visit the eWebinar website: https://ewebinar.com/

In this podcast episode, the SEO expert Steve Wiideman talks about the SEO strategies that grows B2B businesses. If you want to know more or get in touch with Steve, you find more information in the links below:

https://www.linkedin.com/in/seoexpert/

https://www.wiideman.com/about-us/connect

In this episode, the marketing expert Jay Baer, owner Convice&Convert, goes into detail about why you need courage to succeed with your content marketing.

 

If you want to know more or get in touch with Jay Baer, you find more information in the links below:

https://www.convinceandconvert.com/ 

https://www.linkedin.com/in/jaybaer/ 

In this podcast episode, the sales expert David Priemer teaches us how people buy through science and how to improve your sales!

 

If you want to know more or get in touch with David and his expertise, you find more information in the links below:

https://cerebralselling.com/

https://www.linkedin.com/in/dpriemer/?originalSubdomain=ca

In this podcast episode, the founder of Sales Rebellion, Dale Dupree talks about the most effective sales strategies.

 

If you want to know more or get in touch with Dale, you find more information in the links below:

https://www.linkedin.com/in/copierwarrior/

https://www.thesalesrebellion.com/

In this podcast episode Shawn Finder, the founder and CEO at Autoklose, teaches us how to increase conversions through cold sales prospecting.

If you want to know more or get in touch with Shawn, find more information in the links below:

 

https://www.linkedin.com/in/shawnfinder/?originalSubdomain=ca

https://autoklose.com/

In this episode, the B2B and tech marketing consultant Pam Didner teach us about how to get rid of your AI fears and how to use AI in B2B marketing.

If you want to know more or get in touch with Pam, you find more information in the links below:

https://pamdidner.com/

https://www.linkedin.com/in/pamdidner/

Learn how to make a MEGADEAL! Listen to this podcast episode with one of the authors of the top selling book Megadeals, Christopher Engman. In the podcast episode Christopher talks about the five cornerstones which helps you increase your chances of creating a megadeal.

If you want to know more or get in touch with Christopher, find more information in the links below:

https://www.linkedin.com/in/christopherengman/?originalSubdomain=se

https://megadeals.com/

In this podcast episode, the marketing expert Aimee Treasure teaches us how we can get the sales and marketing to work better together.

If you want to know more or get in touch with Aimee and her expertise, you find more information in the links below:

https://www.linkedin.com/in/aimeetreasure/?originalSubdomain=uk

https://blog.v-hr.com/vhrworkforcesolutions/author/aimee-treasure

In this podcast episode we talk about how value proposition leads to better engagement with the founder of OPAAT-SWY Consulting, Lyndon Brathwaite. Get Lyndon’s tips on how you engage prospects through giving value, why giving value is getting more and more relevant in B2B and much more.

If you want to know more or get in touch with Lyndon and OPAAT-SWY, you find more info in the links below:

https://www.linkedin.com/in/opaatswy/?originalSubdomain=tt

https://www.opaatswy.com/

Learn how to create the best Buyer Persona for your Business. In this podcast episode Stormie Andrews, President of Yokel Local Internet Marketing and author of the book The World’s Best Buyer Persona System, teach us how to create a Buyer Persona in the right way.

Do you want to take part of the promotion code Stormie is mentioning in the episode, follow this link: https://www.yokellocal.com/on-air-offer

If you want to know more or get in touch with Stormie and Yokel Local Internet Marketing, Follow the links below: https://www.linkedin.com/in/stormieandrews/

https://www.yokellocal.com/

 

What does agile marketing look like in action?

Get the full rundown from agile marketing expert, Andrea Fryrear. Andrea is the CEO and Co-Founder of AgileSherpas and author of Mastering Marketing Agility: Transform Your Marketing Teams and Evolve Your Organization.

In this episode, Andrea shares practical advice on the best approach to follow and pitfalls to avoid when adopting agile marketing methodology.

Join the conversation and learn about:

• What is agile marketing exactly? How does it differ from traditional marketing?
• The benefits of an agile marketing approach and how it helps marketers achieve more frequent and iterative communication with their audiences
• The state of agile marketing adoption in the B2B tech industry
• How does agile marketing look in practice?

Connect with Andrea on LinkedIn: https://www.linkedin.com/in/afryrear/ Visit the AgileSherpas website: https://www.agilesherpas.com/

Get the opportunity to learn all you need to know about webinars. In this podcast episode we talk about how to create & market a highly converting sales webinar with Teresa Heath-Wareing, Director at THW Marketing Limited. 

If you want to know more or get in touch with Teresa, follow the links below:

https://teresaheathwareing.com/ https://www.linkedin.com/in/teresaheathwareing/ 

Learn how to move beyond simple sales operations in this episode together with Matt Heinz, President and Founder of Heinz Marketing. We discuss Matt's soon to be released book "The predictable pipeline: How growth-oriented companies deliver repeatable, scalable, and profitable marketing-driven results" and how you build an effective pipeline.

If you want to know more or get in touch with Matt and Heinz Marketing, you find more info in the links below:

https://www.heinzmarketing.com/

Learn how podcasting can help you succeed with your B2B content marketing together with Lindsay Tjepkema, CEO and CO-founder of Casted. You will get tips about how to start and maintain a B2B podcast and learn about the biggest challenges and how to overcome them.

If you want to know more or get in touch with Lindsay and Casted, you find more info in the links below:

https://casted.us/

https://twitter.com/gocasted?lang=en

https://twitter.com/castedlindsay?lang=en

Learn the best PPC strategies to generate leads in 2020 together with Andrea Cruz, Digital Marketing Manager at KoMarketing. Also, Andrea gives her answer to the question that everybody asks – Should you be advertising on the new expansive platform TikTok?

If you want to know more or get in touch with Andrea and KoMarketing, Follow the links below:

https://twitter.com/andreacruz92

https://www.linkedin.com/in/acruzlopez/

Learn how to do a compelling B2B presentation with Richard Goring, Director of Brightcarbon. In this episode Richard share his five steps on how to do a compelling B2B presentation to reach out to and engage your audience.

If you want to know more or get in touch with Richard and Brightcarbon, follow the links below:

https://www.brightcarbon.com/ 

https://twitter.com/brightcarbon

Learn about the traits of successful salespeople in this episode together with Mary Grothe, Founder and CO-founder of Sales BQ. We discuss the new phenomenon "BQ" – what it is, how to start and why it's important.

If you want to know more or get in touch with Mary and Sales BQ, you find more info in the links below: 

https://www.salesbq.com/

https://www.linkedin.com/in/marygrothe/

In this episode you will learn what’s worth knowing about LinkedIn advertising. AJ Wilcox, the biggest LinkedIn ad spender and Founder of B2Linked will share valuable tips on how to optimize your LinkedIn advertisement efforts and how it differs compared to Google Ads.

If you want to know more or get in touch with AJ and B2Linked, you find more info in the link below: https://b2linked.com/

Learn how to create a successful paid media strategy for B2B companies in our latest podcast episode with Elliot Manson, Director of Analytics & Advertising at KEO Marketing Inc. We also discuss pros and cons with using different channels in advertising and Elliot share a trade secret you don’t want to miss!

If you want to know more or get in touch with Elliot and KEO Marketing Inc, you find more info in the links below:

https://www.linkedin.com/in/elliotmanson/

Learn everything you need to know about LinkedIn Sales Navigator in our latest podcast episode with Sandra Long, President of Post Road Consulting LLC, Piper. You will learn why you should choose Sales Navigator and how your company should use it to achieve success. If you want to know more or get in touch with Sandra and Post Road Consulting LLC, you find more info in the links below: 

www.postroadconsulting.com www.linkedin.com/in/longsandra

Listen to this episode and learn more about Inbound lead conversion and which strategies you should use during the current pandemic together with Nicolas Vandenberghe, CEO and CO-founder of Chili Piper.

In this episode of Brightvision’s podcast series, Tech Marketing Trends, we explore demand generation and branding in the highly competitive B2B SaaS space with Riikka Söderlund. Riikka is the COO of Katana, creators of plug-and-play cloud inventory management systems.

Join the discussion to learn more about:

• Specific demand generation strategies and tactics that drive success in the B2B SaaS landscape
• What role effective branding plays in differentiating B2B SaaS businesses and forging lasting impressions with target audiences
• Key considerations for building an effective demand generation motion and GTM motion for B2B SaaS businesses
• Where to start building GTM motions
• The role of content marketing in demand generation today
• And much more!

Whether you are a marketing professional or a sales leader, this episode is not to be missed. Get valuable insights and practical tips from one of the best in the industry!

Connect with Riikka on LinkedIn: https://www.linkedin.com/in/riikkasoderlund/

Visit the Katana Cloud Inventory website: https://katanamrp.com/

Learn the most common LinkedIn mistakes and how to avoid them in our latest podcast episode with Liz J. Simpson, the founder of Stimulyst. You will also learn how to use LinkedIn Sales Navigator and why it's worth investing in.

Listen to this episode with Tim Wackel, the founder and president of The Wackel Group, and get insights that will help you with your B2B sales success.  You can also check out Tim Wackels article about "Best Sales Tactics: 6 Principles for Growth" here: https://timwackel.com/6-principles-for-growth/

 

Listen to this episode with Brian Carroll, Founder and CEO at Markempa, and learn what your marketing and sales team can gain with empathy marketing. He shares the best tools and strategies for successful empathy marketing.