Explore every episode of the podcast Sweathead, A Strategy Podcast
| Title | Pub. Date | Duration | |
|---|---|---|---|
| Leaving New York, Impostor Syndrome, Teaching Strategists - Walk and Talk, NYC | 13 Aug 2024 | 00:30:26 | |
Join me on a walk from Times Square to the Flatiron District as we discuss some big life changes, my masterclasses in Asia, impostor syndrome, and teaching strategists. Find me @ http://www.instagram.com/markpollard | |||
| Are Fractional CMOs Tiny - Or Do They Just Do A Fraction Of CMO Work In A Fraction Of The Time? - Fractional CMO, John Lyons | 05 Aug 2024 | 00:44:44 | |
John Lyons is a fractional CMO. This might mean that he's a fraction of a CMO and that he's either very small or only does a fraction of what a CMO usually does. Well, that's what I think when I see the title "Fractional CMO" - Oh, it's a thumb-sized CMO doing 10% of the CMO job. But, in this chat, John puts me straight while also sharing his thoughts on why B2B service-based companies - especially agencies - struggle with marketing. And John gives us a brief mental health update because, last time we spoke on Sweathead, John shared a lot about his battles with a mental health crisis. You can find John here: https://www.linkedin.com/in/johnpaullyons/ You can find details about our upcoming masterclasses and accelerator here: http://www.sweathead.com | |||
| Stop Collaborating And Listen - Why Do Workshops Defeat Us? - Rob Estreitinho, Salmon Theory | 17 Apr 2024 | 00:38:51 | |
Rob Estreitinho and I have just dropped a deck for you. It's called "Stop Collaborating And Listen". In it, we discuss why workshops are being forced on everyone right now, how this isn't always a good thing, and what to do about it. You can find the deck here: http://bit.ly/stopcollaboratingandlisten | |||
| Freelancing Without Fear - Lydia Taylor, Sophie Cross, and Howie Chan | 08 Aug 2022 | 00:40:39 | |
Freelancing can smell like freedom but it can also reek of fear. In this podcast recording, freelance strategist Lydia Taylor hosts a conversation with Sophie Cross and Howie Chan about specific tips that will make the freelance life feel less scary. Lydia Taylor is a freelance strategy consultant Sophie Cross is Editor of Freelancer Magazine Howie Chan is a healthcare brand consultant ** Sweathead is a support group for strategists and account planners around the world. We host conferences, online courses, live events, and podcasts. We also train companies. | |||
| Invisible Genius – Four Black Strategists Discuss Life In Advertising | 01 Aug 2022 | 00:48:01 | |
For this episode of Sweathead, VMLY&R's Kevin Brockenbrough collects a few of his favorite minds to share their experiences as black strategists working in advertising in the USA: Simone Pratt (Ogilvy), Deadra Rahaman (Huge), and Emanuel Basnight (Power Twist).
This episode is from a live recording. Kevin was due to host the whole session but had some technical challenges so you’ll hear his powerful voice at the start and then towards the end when he rejoined us. Big thanks to Simone for taking over as the session’s center of gravity.
The guests’ details and links are as follows:
Kevin Brockenbrough - Group Director, Strategy & Insights, VMLY&R
https://www.linkedin.com/in/kevinsbrockenbrough/
Deadra Rahaman @DeadraRahaman - VP Brand Strategy, Huge
https://www.linkedin.com/in/deadrarahaman/
Emanuel Basnight @elbj - Creative Strategy and Content Lead, Power Twist
https://www.linkedin.com/in/emanuel-basnight-5079223/
Simone Pratt @simoneisis1913 - Brand Strategy Director, Ogilvy
https://www.linkedin.com/in/simonepratt/
**
🔥 Strategy classes: http://www.sweathead.com
✉️ Newsletter: http://eepurl.com/dscjW5
📸 Instagram: http://www.instagram.com/sweathead
🔊 Podcast & other links: https://znap.link/sweathead
Sweathead is a support group for strategists and account planners around the world.
We host conferences, online courses, live events, and podcasts. We also train companies.
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| Creative Bosses Give 4 Strategists Feedback Live and In The Face - Jill Applebaum, Kieran Ots | 25 Jul 2022 | 00:45:58 | |
Sharing a creative brief with creative teams can be scary, right? Well, how about presenting strategy to a Chief Creative Officer and an Executive Creative Director? Four Sweathead students recently did this with Wunderman Thompson CCO Jill Applebaum and Leo Burnett ECD Kieran Ots. This is a rare public experience that's often full of trepidation and excitement in equal measures. You can find Jill here: https://www.linkedin.com/in/jill-applebaum-4280a96/ Big shoutouts to our students for being brave enough to go on public record: - Dulce Vazquez: https://www.linkedin.com/in/dulcevazquez/
** 🔥 Strategy classes: http://www.sweathead.com Sweathead is a support group for strategists and account planners around the world. We host conferences, online courses, live events, and podcasts. We also train companies. | |||
| One Mother Of A Comms Planner - Maria Van Buskirk, Media by Mother | 18 Jul 2022 | 00:28:52 | |
Maria Van Buskirk is Head of Strategy at Media by Mother. Mother is notorious for its creativity. So you'd expect Media by Mother to be notorious for its creativity in media. But how does it all work, especially in a city like New York that can make creativity feel so corporate and where big budgets and a fetish for efficiency can dull many creative spirits? In this episode, Maria shares with us how media thinking can help ideas before they happen and when to bring a comms planner in to play. You can find Maria here: https://www.linkedin.com/in/maria-van-buskirk-01317540/ ** ** Subscribe to our newsletter for updates: ** 🔥 Strategy classes: http://www.sweathead.com Sweathead is a support group for strategists and account planners around the world. We host conferences, online courses, live events, and podcasts. We also train companies. | |||
| A Cluster Of Moods plus Strategist Support (8 Listener Questions Answered) | 05 Jul 2022 | 00:34:54 | |
For details about the Sweathead Strategy Summer Camp, go to: http://www.Sweathead.com
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| Can Marketing Save The World? - Anthea Foyer, Julie Ng, Radovan Andrej Grezo | 30 Jun 2022 | 00:39:28 | |
We all want to feel good about our work but does some of the marketing industry take itself too seriously? In our personal pursuit for meaningful work and a sense of nobility, can we completely overshoot the whole point of marketing? What if marketing doesn't need to be noble? These are questions that Anthea Foyer (Sector Development Officer, City of Toronto), Julie Ng (Marketing and Business Development Consultant), and Radovan Andrej Grezo (Creative Director, Somebody&Somebody) discuss with us in this live panel recording of Sweathead. You can find Anthea here: https://www.linkedin.com/in/anthea-foyer/ Julie is here: https://www.linkedin.com/in/julieonvancouverisland/ Andrej is here: https://www.linkedin.com/in/radovangrezo With thanks to Dot Jarantilla for making this happen. ** 🔥 Strategy classes: http://www.sweathead.com | |||
| When Efficiency Isn’t Enough In The High-Stakes Game Of Media Planning In New York - Nathan Brown, CSO | 27 Jun 2022 | 00:36:07 | |
Nathan Brown is Global Chief Strategy Officer for UM in New York. We worked in the same building on William St in Sydney about 15 years ago. Nathan was a breath of fresh air. He built teams that expected to do creative things with their clients’ media buys. He was a good coach and easy to collaborate with. He’s still all of these things. But many years have passed since we worked together so I wanted to see how a coach-oriented, creative thinker was faring in the high-stakes game of media planning in New York. We discuss a lot of C-words: You can find Nathan here: https://www.linkedin.com/in/nathan-brown-8115153/ ** Find out about our 4-week virtual summer camp at http://www.sweathead.com. It starts on July 21, 2022. ** 🔥 Strategy classes: http://www.sweathead.com ✉️ Newsletter: http://eepurl.com/dscjW5 📸 Instagram: http://www.instagram.com/sweathead 🔊 Podcast & other links: https://znap.link/sweathead Sweathead is a support group for strategists and account planners around the world. We host conferences, online courses, live events, and podcasts. We also train companies. | |||
| A Snack Futurist Shares Her Insight Into Foresight - Jo Lepore | 23 Jun 2022 | 00:37:18 | |
Jo Lepore is Global Foresight Leader at Mars Wrigley. She moved to the USA about a year ago and works out of Hoboken, New Jersey. In this episode of Sweathead, Jo takes us through how she approaches her work, the work of a snack futurist. This kind of work might be of interest to a few agency strategists and Jo helps us understand how to make it work that the rest of a business will want to engage with rather than ignore or just use as lunchtime entertainment. Jo also publishes her own podcast. It’s called Looking Outside. You can find out more here: https://www.looking-outside.com/ ** Find out about our 4-week virtual summer camp at http://www.sweathead.com. ** 🔥 Strategy classes: http://www.sweathead.com ✉️ Newsletter: http://eepurl.com/dscjW5 📸 Instagram: http://www.instagram.com/sweathead 🔊 Podcast & other links: https://znap.link/sweathead Sweathead is a support group for strategists and account planners around the world. We host conferences, online courses, live events, and podcasts. We also train companies. | |||
| The Immigrant Experience Of The Advertising Industry in USA – Archana Mahadevan, VP, Strategy Director, DDB | 20 Jun 2022 | 00:39:22 | |
Archana Mahadevan is VP, Director of Strategy at DDB Chicago. Archana was born in India and came to the United States to attend college. She has been here ever since. While in India, Archana was obsessed with advertising, and wanted to prove to everyone that she could do it. So she combined her need to start over, her desire to work in advertising, and her urge to leave her country and grow professionally to come to the USA. You can find Archana here: ** Details about our 4-week virtual summer camp are coming: http://www.sweathead.com. ** 🔥 Strategy classes: http://www.sweathead.com ✉️ Newsletter: http://eepurl.com/dscjW5 📸 Instagram: http://www.instagram.com/sweathead 🔊 Podcast & other links: https://znap.link/sweathead Sweathead is a support group for strategists and account planners around the world. We host conferences, online courses, live events, and podcasts. We also train companies. | |||
| Born To Do Strategy, Forced To Do Account Management - Kimberley Upton, Chirag Khushalani, Alana Dwyer | 16 Jun 2022 | 00:39:48 | |
Picture this: you have a yearning to do strategy but you’re in an account management role. Maybe a job switch has been promised. Maybe you're simply doing multiple roles. Either way, on your mind is this question: "How do I do strategy full-time?" The transition isn’t always easy. The thing you want can put stress on your current company. But how much of that is a ‘you’ problem versus a ‘them’ problem? In this episode of Sweathead, we speak with these three people who’ve made the leap: 1. Kimberley Upton, Head of Planning at Blue Chip (UK) 2. Chirag Khushalani, Creative Strategist at AKQA (UAE) 3. Alana Dwyer, Strategic Planner at Goosebump (Ireland) ** 🔥 Strategy classes: http://www.sweathead.com ✉️ Newsletter: http://eepurl.com/dscjW5 📸 Instagram: http://www.instagram.com/sweathead 🔊 Podcast & other links: https://znap.link/sweathead Sweathead is a support group for strategists and account planners around the world. We host conferences, online courses, live events, and podcasts. We also train companies.
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| Top Ten Strategist Traits - Live From Hell's Kitchen | 15 Apr 2024 | 00:38:51 | |
You can find out about our upcoming masterclasses at http://www.sweathead.com Mark is here: http://www.instagram.com/markpollard | |||
| Managing A Strategy Team When Your Team Has More Career Options Than Ever - Nikita Walia, Lee Maicon, Seth Gaffney | 13 Jun 2022 | 00:39:20 | |
Within a matter of minutes, the pandemic went from freaking out everybody about keeping their jobs to unfurling a ton of new opportunities. Agencies and brands alike turned to strategists to help them navigate the ambiguity and confusion and frustration. And now many strategists realize they have more options than ever. But what’s a strategy boss to do? In this live session, we ask: 1. What are the most common challenges facing managers of strategists right now? 2. What do managers get wrong? 3. How can managers get more things right? Guests: Lee Maicon – CSO Nikita Walia – CEO and Founder of Blank Seth Gaffney – CSO, Preacher ** Find out about our 4-week virtual summer camp at http://www.sweathead.com. ** 🔥 Strategy classes: http://www.sweathead.com ✉️ Newsletter: http://eepurl.com/dscjW5 📸 Instagram: http://www.instagram.com/sweathead 🔊 Podcast & other links: https://znap.link/sweathead Sweathead is a support group for strategists and account planners around the world. We host conferences, online courses, live events, and podcasts. We also train companies. | |||
| A Strategy For Binge-Drinkers - Rodolfo Estrada, BBDO | 09 Jun 2022 | 00:41:05 | |
Rodolfo Estrada is a fresh new planner at BBDO in Guatemala. He recently took The Sweathead Strategy Accelerator, our 6-week strategy course. And I thought his work was worth sharing. In this episode, Rodolfo takes us through his response to a hypothetical brief. The task was to get heavy drinkers to consider Vivitrol as a way to cut down their drinking. Vivitrol is a monthly needle in the butt (although there are pill versions of the drug, too - eg Naltrexone). It claims to turn down the opioid receptors in the brain, to reduce the endorphin rush that heavy drinkers feel after their first few drinks and then chase for the next few hours with more drinks. You can find Rodolfo here: ** Find out about our New York City strategy workshop on June 16 here: https://sweathead.com/products/the-sweathead-strategy-workshop/ ** 🔥 Strategy classes: http://www.sweathead.com ✉️ Newsletter: http://eepurl.com/dscjW5 📸 Instagram: http://www.instagram.com/sweathead 🔊 Podcast & other links: https://znap.link/sweathead Sweathead is a support group for strategists and account planners around the world. We host conferences, online courses, live events, and podcasts. We also train companies. | |||
| Web3 For Cynical Strategists with Accenture Song's Mara Rigney | 06 Jun 2022 | 00:38:37 | |
After stints at Leo Burnett and Droga5, Mara Rigney now helps brands work out what to do with Web3 at Accenture Song. "With Web3" is such a...non-specific thing. And, for those of us who've been around through Web 1.0 and Web 2.0, it's hard not to feel a little skeptical. Like, "Oh, here comes another Ponzi scheme." But, in this episode, Mara takes us through some of the fundamental concepts of Web3 and describes how she works with brands to get a handle on it. You can find Mara here: https://www.linkedin.com/in/mararigney/ ** Find out about our New York City strategy workshop on June 16 here: https://sweathead.com/products/the-sweathead-strategy-workshop/ ** 🔥 Strategy classes: http://www.sweathead.com ✉️ Newsletter: http://eepurl.com/dscjW5 📸 Instagram: http://www.instagram.com/sweathead 🔊 Podcast & other links: https://znap.link/sweathead Sweathead is a support group for strategists and account planners around the world. We host conferences, online courses, live events, and podcasts. We also train companies. | |||
| An Exit Strategy For Burnout - Austin Powers | 02 Jun 2022 | 00:39:41 | |
Austin Powers is currently in Phuket, Thailand. He recently burned out. In Phuket, he hopes to rekindle himself. Austin had been working in Taiwan as a Global Marketing Strategy Director. This was after working in Singapore, Beijing, and Hong Kong. He posted his exit strategy in the Sweathead Facebook Group. Many other strategists related...hardcore. So I decided to talk to him about what he's been going through and how he hopes to put himself back together. You can find his exit strategy here: https://www.facebook.com/groups/445994692484756/posts/1700175407066672 You can find Austin on LinkedIn here: https://www.linkedin.com/in/powersaustin ** Find out about our New York City strategy workshop on June 16 here: https://sweathead.com/products/the-sweathead-strategy-workshop/ ** 🔥 Strategy classes: http://www.sweathead.com ✉️ Newsletter: http://eepurl.com/dscjW5 📸 Instagram: http://www.instagram.com/sweathead 🔊 Podcast & other links: https://znap.link/sweathead Sweathead is a support group for strategists and account planners around the world. We host conferences, online courses, live events, and podcasts. We also train companies. | |||
| Rebuilding An Advertising Agency After A Public Crisis - The Richards Group | 30 May 2022 | 00:38:16 | |
David Snell and Christopher Owens have worked at The Richards Group in Dallas for fifty years. Combined. That's a long, long time. David is TRG's Head of Brand Strategy while Christopher is Brand Strategy Director. In 2020, The Richards Group hit a crisis. Words said by the agency's founder were reported to the media. The agency lost staff. The agency lost clients. David and Christopher stayed. In this episode, we discuss how the crisis affected the company and its people, how David and Christopher worked through it, and how they are rebuilding their strategy team. You can find David here: https://www.linkedin.com/in/dave-snell-9371b9a/ You can find Christopher here: https://www.linkedin.com/in/christ0ph3r/ ** Find out about our New York City strategy workshop on June 16 here: https://sweathead.com/products/the-sweathead-strategy-workshop/ ** 🔥 Strategy classes: http://www.sweathead.com ✉️ Newsletter: http://eepurl.com/dscjW5 📸 Instagram: http://www.instagram.com/sweathead 🔊 Podcast & other links: https://znap.link/sweathead Sweathead is a support group for strategists and account planners around the world. We host conferences, online courses, live events, and podcasts. We also train companies. | |||
| If Hiring Strategists Were Easy, Anybody Could Do It - Brinn Phillips, Dino Demopoulous | 26 May 2022 | 00:37:23 | |
Strategy bosses say it’s hard to find good talent right now. Recent pressure on margins and growth has meant that many strategy bosses are torn between their roles in the management team, winning new business, and helping their teams to develop. The pandemic led to a lot of strategy job losses but, as soon as the economy came back on, it also led to high salaries and a battle for ever bigger titles. It also led to an interest in finding more diverse talent but confusion about where to look. In this episode, Dino Demopoulos @chroma, Chief Strategy Officer, GUT and Brinn Phillips @inwithbrinn, Global Strategy and Director of DE&I at Commonwealth/McCann, help us understand what's going on out there. This episode is from a live panel hosted by @markpollard and @dotjarantilla. You can find Dino here: https://www.linkedin.com/in/dino-demopoulos-91b1073/ You can find Brinn here: https://www.linkedin.com/in/brinnphillips/ ** Find out about our New York City strategy workshop on June 16 here: https://sweathead.com/products/the-sweathead-strategy-workshop/ ** 🔥 Strategy classes: http://www.sweathead.com ✉️ Newsletter: http://eepurl.com/dscjW5 📸 Instagram: http://www.instagram.com/sweathead 🔊 Podcast & other links: https://znap.link/sweathead Sweathead is a support group for strategists and account planners around the world. We host conferences, online courses, live events, and podcasts. We also train companies. | |||
| Was The Trip To The Super Bowl Worth It? Expedia & Vrbo Marketers Weigh In. - Chandreyi Davis and Melissa Peace | 23 May 2022 | 00:41:25 | |
It's not every day you get to launch a campaign at the Super Bowl. And it's not every day you get to speak to the people who did it.
This episode of Sweathead is an edited recording of a live panel we hosted for the Sweathead community, organized by Dot Jarantilla.
In it, Chandreyi Davis (Global VP of Brand Marketing, Trips Brands at Expedia Group) and Melissa Peace (Senior Manager, Global Brand at Expedia Group) discuss:
- Why launch campaigns at the Super Bowl?
- Where did the budgets come from?
- How are they measuring success?
We also get guest questions from Theophilus Wells IV, Al Sakickas, and Mark Jenson.
If you'd like to attend live sessions like this, sign up to our newsletter for details: http://eepurl.com/dscjW5
You can find Chandreyi Davis here: https://www.linkedin.com/in/chandreyi-saha-davis-9a4859/
You can find Melissa Peace here: https://www.linkedin.com/in/melissaspeace/
**
🔥 Strategy classes: http://www.sweathead.com
✉️ Newsletter: http://eepurl.com/dscjW5
📸 Instagram: http://www.instagram.com/sweathead
🔊 Podcast & other links: https://znap.link/sweathead
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| The Twisted Reality of Strategy Bosses - Monologue | 19 May 2022 | 00:33:49 | |
Strategy bosses are humans, too. It's true. In this episode, we run through ten tensions that follow around most strategy bosses from an analysis of over 60 responses to a LinkedIn post. You can read the PDF of this podcast here: ** MASTERCLASS / WORKSHOP ANNOUNCEMENT Join me for my first in-person masterclass and workshop on June 16 in NYC. Bring a brand or project and leave with a creative brief. Find details here: https://sweathead.com/products/the-sweathead-strategy-workshop/ I'm excited. ** 🔥 Strategy classes: http://www.sweathead.com ✉️ Newsletter: http://eepurl.com/dscjW5 📸 Instagram: http://www.instagram.com/sweathead 🔊 Podcast & other links: https://znap.link/sweathead | |||
| Strategy Practice with Karan Taneja and Syed Shozab Abbas - Five Attempts At The Four Points | 16 May 2022 | 00:41:43 | |
Strategists Karan Taneja and Syed Shozab Abbas recently shared a bunch of practice strategies online. In this episode, we look at five of them:
Syed describes himself as a perennial ad geek while Karan is a chef-turned-strategist. They were classmates who decided to put their thinking into public to land their first strategy jobs. You can find Karan here: https://www.linkedin.com/in/karan-taneja29/ You can find Syed here: https://www.linkedin.com/in/syedshozab/ ** 🔥 Strategy classes: http://www.sweathead.com ✉️ Newsletter: http://eepurl.com/dscjW5 📸 Instagram: http://www.instagram.com/sweathead 🔊 Podcast & other links: https://znap.link/sweathead | |||
| Are You Trying To Sound Like A Strategist Or Are You Trying To Sound Clear? - Bedside Monologue | 12 May 2022 | 00:27:48 | |
If you'd like to read this episode, go to this link: https://www.instagram.com/p/CdbxeOTpGg0/ My first in-person masterclass will happen in NYC on Thursday June 16. DM me for details or get them in your inbox with our newsletter soon. In this episode, we discuss Fearless Honesty and five ways a strategist can focus on sounding clear rather than emulating The Strategist Dictionary and trying to sound expensive. Also, you're a hermit crab. ** Newsletter: http://eepurl.com/dscjW5 Strategy classes and books: visit http://www.sweathead.com Instagram: http://www.instagram.com/sweathead Podcast: https://www.sweathead.com/pages/sweathead-podcast | |||
| How To Have Award-Winning Ideas - Alexandre Kazuo Kubo, Lucas Ribeiro | 01 Apr 2024 | 00:44:51 | |
Alexandre Kazuo Kubo and Lucas Ribeiro are Associate Creative Directors at McCann New York. Recently, they published a guide on having and expressing award-winning advertising ideas. It's relatively rare for employed big-agency creatives to publish like this so I took the opportunity to get them to talk us through their free guide while forcing them to indulge me in my love of Brazil and Brazil funk. Their guide is here: https://docs.google.com/presentation/d/1Vv4yXzNDyDnoaAdDKTh_2W99OrzNZRy_Y_j1feoanx8/edit?pli=1#slide=id.g2ad8616ace2_0_96 Lucas is here: https://www.linkedin.com/in/lucasantunesribeiro/ Kazuo is here: https://www.linkedin.com/in/alexandre-kazuo-kubo-33189177 Mark is here: http://www.instagram.com/markpollard | |||
| The New Era of Multicultural Strategy - Sahar Mehdi and Kate Endeley | 09 May 2022 | 00:34:56 | |
In this week's episode of Sweathead, we speak with Sahar Mehdi (Digital Strategist, WE Codeword) and Kate Endeley (VP, Multicultural Strategy Director, Edelman). We continue a conversation we started in person in Dallas in which we discussed some of the initiatives and titles agencies use to do, hint at doing, or pretend to do..."inclusion". You can find Sahar here: https://www.linkedin.com/in/sahar-mehdi-98920128/ ** 🔥 Strategy classes: http://www.sweathead.com ✉️ Newsletter: http://eepurl.com/dscjW5 📸 Instagram: http://www.instagram.com/sweathead 🔊 Podcast & other links: https://znap.link/sweathead | |||
| Building An Agency As Your Country Glitches - Kavinda Welagedara, CSO | 02 May 2022 | 00:31:55 | |
Kavinda Welagedara is Chief Strategy Officer at Fudge, an eight-person agency born during the pandemic. He's based in Colombo, Sri Lanka, a city and a country in the grips of social unrest due to inflation, as well as corruption and nepotism within the government. We discuss all of this in this episode of Sweathead.
🔥 Strategy classes: http://www.sweathead.com ✉️ Newsletter: http://eepurl.com/dscjW5 📸 Instagram: http://www.instagram.com/sweathead 🔊 Podcast & other links: https://znap.link/sweathead | |||
| Crossing Borders - Applying For Overseas Advertising Jobs | 25 Apr 2022 | 01:00:17 | |
Over 100 people joined us for this panel about getting jobs overseas. It features:
- Payal Pereira who recently got her first job in New York at Sylvain,
- Rodrigo Maroni, CSO of Wunderman Thompson NY,
- Charlotte van der Vorm, a recruiter and founder of VDV Search in the UK.
You'll also hear Dot Jarantilla who makes the Sweathead events happen plus members of the Sweathead community.
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🔥 Strategy classes: http://www.sweathead.com
✉️ Newsletter: http://eepurl.com/dscjW5
📸 Instagram: http://www.instagram.com/sweathead
🔊 Podcast & other links: https://znap.link/sweathead
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| When Are We Done? A Note About Strategic Rigor And Job Titles - Walk And Talk, Dallas (fixed it!) | 16 Apr 2022 | 00:34:26 | |
Shoutouts to all the Dallas strategists who came down to Happiest Hour last night. It was great to be among people for many reasons including how the pandemic made that impossible for a long long time.
In this walk around the Bishop Arts District, I talk about strategic rigor and try to re-explain a LinkedIn post about the job title “multicultural” strategist.
🔥 Strategy classes: http://www.sweathead.com
✉️ Newsletter: http://eepurl.com/dscjW5
📸 Instagram: http://www.instagram.com/sweathead
🔊 Other links: https://znap.link/sweathead
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| Put Some Art Into Your Strategy - Harriet Kindleysides, Senior Strategist | 11 Apr 2022 | 00:36:01 | |
Harriet Kindleysides is Senior Strategist at Nice and Serious in the UK. She also writes a newsletter called 'A Strategist’s Guide to Art' in which she connects her love for fine art to her strategy mind.
In this episode, we discuss what art is, how art can help a strategist, as well as Harriet's pandemic-triggered email-writing practice.
You can find Harriet here:
Newsletter: https://astrategistsguidetoart.substack.com/
Twitter: https://twitter.com/minimalstrat
LinkedIn: https://www.linkedin.com/in/harriet-kindleysides/
**
🔥 Strategy classes: http://www.sweathead.com
✉️ Newsletter: http://eepurl.com/dscjW5
📸 Instagram: http://www.instagram.com/sweathead
🔊 Podcast & other links: https://znap.link/sweathead
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| Handling Major Strategy Career Shifts - Ben Culpin, Managing Partner | 04 Apr 2022 | 00:36:32 | |
Ben Culpin is a managing partner at Amsterdam agency Lifely. He turned in a 5-year freelance strategy career to join a company he knew well - as a freelancer and also as friends. Prior to this, Ben worked at Strawberry Frog and Nomads, and, somewhere in-between all of this, he has been a video maker and ethnographic researcher. In this episode of Sweathead, we discuss what it's like to make all these shifts - into then out of the freelance life and into then out of a lone wolf life. ** 🔥 Strategy classes: http://www.sweathead.com ✉️ Newsletter: http://eepurl.com/dscjW5 📸 Instagram: http://www.instagram.com/sweathead 🔊 Podcast & other links: https://znap.link/sweathead | |||
| What I Wish I Knew About Brand Strategy Ten Years Ago - Marcelo Ferrarini, The Lego Group | 28 Mar 2022 | 00:39:08 | |
Marcelo Ferrarini is a Brazilian in London working for The Lego Group as Senior Manager, Global Insights. Recently, he published an article on LinkedIn that later made its way to WARC. And, now, you can hear it from his mouth right here. In this episode, Marcelo takes us through what he's learned from the marketing sciences and how what he's learned has changed how he goes about marketing. You can find Marcelo here: https://twitter.com/immarcelinho ** 🔥 Strategy classes: http://www.sweathead.com ✉️ Newsletter: http://eepurl.com/dscjW5 🔊 Other links: https://znap.link/sweathead | |||
| Selling Party Goods During Lockdown - Sweathead Accelerator Work With Senior Strategist Taylor Marks | 21 Mar 2022 | 00:32:50 | |
Taylor Marks is a senior strategist at SixSpeed in Minneapolis. Taylor completed the very first public Sweathead Strategy Accelerator in 2021. I liked her work and wanted to share it with you. (BTW Our next accelerator starts on March 31, 2022) One of the briefs in our accelerator asks you to sell Party City to people who aren't comfortable partying due to the pandemic. In our chat, Taylor takes us through her Four Points and her strategy story for this brief. We also discuss how the accelerator has helped her and what she's still applying from it in her dayjob. You can find Taylor here: https://www.linkedin.com/in/taylor-marks-830592187/ Find out about our next strategy accelerator at http://www.sweathead.com ** 🔥 Strategy classes: http://www.sweathead.com ✉️ Newsletter: http://eepurl.com/dscjW5 🔊 Podcast & other links: https://znap.link/sweathead | |||
| Staying Strong For Ukraine - Nata Zaharova, Valeria Tymotievych, Andriy Nimkovych | 16 Mar 2022 | 00:31:38 | |
Immediately after speaking with Philipp Paster on Friday, March 11, 2022 (the episode before this one), I spoke with three more Ukrainians about their experience of the war they're living through. In this episode, Nata Zaharova joins us from Odessa, Valeria Tymotievych from Dubai, and Andriy Nimkovych from Kyiv. We discuss this feeling of induced psychosis, how Ukrainian “Creative Forces” are self-organizing on Telegram and giving each other jobs to do (including helping Ukrainian advertising people get jobs overseas), and the group's personal experience of the past few weeks. - Nata is 23 years into a marketing and advertising career: https://www.linkedin.com/in/natazaharova/ - Valeria is a strategic planner at Fedoriv: https://www.linkedin.com/in/valeria-tymotievych-183455107/ - Andriy is a project manager: https://www.linkedin.com/in/nimkovych/ ** 🔥 Strategy classes: http://www.sweathead.com ✉️ Newsletter: http://eepurl.com/dscjW5 🔊 Other links: https://znap.link/sweathead | |||
| Life Two Weeks Into War In Kyiv, Ukraine - Philipp Paster, former brand strategist at TBWA Ukraine | 14 Mar 2022 | 00:35:01 | |
Sweathead Facebook group member Philipp Paster lives in Kyiv, Ukraine. Much of his family is there, too. But everyone lives in different apartments. On Friday, March 11, Philipp (formerly a brand strategist at TBWA Ukraine) spoke with me about what it’s been like to be living in Kyiv during the Russian invasion. I only watched the documentary “Winter On Fire”, which looks at the toppling of one of Ukraine’s leaders Yanukovych, after speaking with Philipp. Watching it before speaking with Philipp would have given me better questions. Like many of us, I’m only just starting to wrap my head around the history of Kyiv and Ukraine. Still, many thanks to Philipp for sharing his thoughts with us. I’ll post another interview with three Ukrainians later this week. ** 🔥 Strategy classes: http://www.sweathead.com ✉️ Newsletter: http://eepurl.com/dscjW5 📸 Instagram: http://www.instagram.com/markpollard | |||
| The Wrongs And Rights Of Brand Strategy Workshops - Camilla Petty | 25 Mar 2024 | 00:38:29 | |
Camilla Petty recently released a workshop guide from 15 years of experience in advertising. I've run hundreds of these things and have thoughts. So we got together to discuss what makes a workshop work as well as the things that don't. You can get 25% off Camilla's guide using the code SWEATY at checkout: https://oddkid.co/store/brandstrategyworkshopguide You can find Camilla here: https://www.linkedin.com/in/camillagrey/ You can find Mark here: http://www.instagram.com/markpollard | |||
| Lessons From The First Eight Months Of A Strategy Job - Günel Sadigova, Strategist | 07 Mar 2022 | 00:36:31 | |
Günel Sadigova is eight months into her first strategy role. A pandemic strategy baby (if that's a thing), Günel was once a professional pianist. She then moved into marketing and, now, into a job with Toronto's Performance Art (coincidentally named–you know, because Günel was a performer and artist). In this episode, we discuss what Günel has learned over the past eight months. She discusses coming to terms with making mistakes, how some briefs will feel exciting but not all of them will, and how doubt doesn't disappear–you just need to learn how to manage it better. On Tuesday, March 8, 2022, Günel will be taking over Mark's Twitter account for International Women's Day. So you can find out more about her story @markpollard. You can also find Günel herself here: https://www.linkedin.com/in/gunelsadigova/ ✉️ Newsletter: http://eepurl.com/dscjW5 📸 Instagram: http://www.instagram.com/sweathead 🔊 Podcast & other links: https://znap.link/sweathead | |||
| Advice For Your First Strategy Job - Plus 8 Strategy Career Questions Answered | 28 Feb 2022 | 00:36:32 | |
"Any advice for my first strategy job?" is a big question. In this episode, I try to answer it along with eight other questions, including: - Can you get promoted too soon? - How do you do deep thinking when you have to work fast? - How do you sell strategy as a standalone offer? * Find out about our Strategy Accelerator at http://www.sweathead.com Follow the fun on Instagram: http://www.instagram.com/sweathead Subscribe to our newsletter: http://eepurl.com/dscjW5 The book "Strategy Is Your Words" by Mark Pollard is here: http://www.sweathead.com | |||
| What People Don’t Understand About Strategists - Pilar McQuirter, Cultural Strategy Director | 21 Feb 2022 | 00:39:31 | |
Strategy is an odd job. It’s doused in ambiguity and riddled with confusion while sounding important at all times. This is why we brought in Pilar McQuirter. Pilar is a Cultural Strategy Director at Los Angeles' Cashmere Agency. In this episode of Sweathead, Pilar will help you explain yourself to people around you, especially the ones who see you all the time but still don’t know what you do or why you’re so…you know, odd. Find her here: http://www.instagram.com/ayy_pilar ** Find out about our Strategy Accelerator at http://www.sweathead.com Follow the fun on Instagram: http://www.instagram.com/sweathead Subscribe to our newsletter: http://eepurl.com/dscjW5 The book "Strategy Is Your Words" by Mark Pollard is here: http://www.sweathead.com | |||
| Trends Worth Your Attention In 2022 - Chike Ume, Hayley Grant, and Matt Klein | 14 Feb 2022 | 00:47:53 | |
So. Many. Trends. But what's really worth our attention? In this episode of Sweathead, Chike Ume (Essence, Seattle), Hayley Grant (VaynerMedia, New York), and Matt Klein (Reddit, New York) each introduce three trends they think we need to pay attention to. We recorded this in front of a small but live virtual audience on Zoom. We managed to remove most of the Zoom glitches and there is a little lag in which we speak over each other but this chat left me energized. I hope it does the same to you. You can find these minds here:... Chike: https://www.linkedin.com/in/chikeume/ Hayley: https://www.linkedin.com/in/hayleykgrant/ Matt: https://www.linkedin.com/in/kleinkleinklein/ ** Find out about our Strategy Accelerator at http://www.sweathead.com Follow the fun on Instagram: http://www.instagram.com/sweathead Subscribe to our newsletter: http://eepurl.com/dscjW5 The book "Strategy Is Your Words" by Mark Pollard is here: http://www.sweathead.com | |||
| Eight Things New Strategists Will Know Once They’re Old Strategists | 10 Feb 2022 | 00:17:21 | |
The strategy career has been kind to me. Frustrating but kind. And I hope it’s kind to you. You can find this post on Instagram: https://www.instagram.com/p/CZxTLRRpZ7S/ ** Find out about our Strategy Accelerator at http://www.sweathead.com Follow the fun on Instagram: http://www.instagram.com/sweathead Subscribe to our newsletter: http://eepurl.com/dscjW5 The book "Strategy Is Your Words" by Mark Pollard is here: http://www.sweathead.com | |||
| The Linearity Lie - Why Planning Is A Necessarily Messy Process - Nick Hirst, adam&eveDDB | 07 Feb 2022 | 00:36:59 | |
Nick Hirst is Executive Strategy Director at adam&eveDDB in London. He's twenty years into his planning career. He's been at adam&eveDDB for eight years and spent some of them as Head of Planning. That's after being a Head of Planning at Dare and working at Lowe and Grey. In this episode of Sweathead, we discuss the messy reality of doing account planning. You can find Nick here: https://twitter.com/nickhirst ** | |||
| From Burnout To Making Decisions About Where And How To Live - Pooja Munshi, UN Environment Programme | 31 Jan 2022 | 00:23:04 | |
Pooja Munshi is Head of Web, Data Analysis, and Digital Transformation at the UN Environment Programme. She's based in Nairobi, Kenya, but she's lived and/or worked in Paris, Berlin, London, Delhi, Bombay, Calcutta, Miami, and New York. In fact, after ten years of working in advertising in New York, Pooja felt somewhat burnt out and decided to follow her partner to Paris. In this episode, we discuss burnout, purpose, and what it's like to live and work in so many different cities. You can find Pooja here: https://www.linkedin.com/in/poojamunshi/ ** | |||
| Strategy While Exhausted - Solo Chat | 24 Jan 2022 | 00:25:28 | |
In this episode I run you through some recent student work from the Sweathead Strategy Accelerator (thanks to Colin Craig from Moon Rabbit) as well as ten tips about doing strategy while exhausted. Our next strategy accelerator starts on March 31. You find find details at http://www.sweathead.com You can find the Instagram version of this episode on Instagram at http://www.instagram.com/markpollard Don't forget to subscribe to the newsletter: http://eepurl.com/dscjW5 | |||
| From Full-Time Rapper to Full-Time Strategist - Rakaa Taylor, Dilated Peoples | 17 Jan 2022 | 00:40:00 | |
In today's Sweathead episode, Rakaa Taylor shares with us how he made the leap from being a rapper, musician, and artist to being a full-time strategist. He draws parallels between songwriting and strategy writing and discusses some of his strategy work. Rakaa Taylor, aka Rakaa Iriscience, is a world-class rapper, performer, artist, and musician who's part of the group, Dilated Peoples. They're an underground group that found mainstream success through record labels all over the world, particularly in the US, UK, and Japan. Rakaa is now on his journey to becoming a full-time strategist and is developing an agency with his partner. It's called Angles. You can find Rakaa here: https://www.instagram.com/therealrakaa/ ** | |||
| Leading with Instinct - Ambika Pai, Chief Strategy Officer | 10 Jan 2022 | 00:47:34 | |
In today's Sweathead episode, Ambika Pai teaches us what Instinctual Leadership is and why it is important for leaders and managers to learn how to lead with instinct. She also discusses the types of leaders and the common misconceptions that the world has of them. Ambika also shares how leading with instinct transformed her life and work and gives advice to young leaders who are just starting to navigate the strategy world. Ambika Pai is Chief Strategy Officer at Mekanism. She believes a strategist can solve any problem and is working to diversify and dimensionalize how the world thinks about leadership. She's a mom to a toddler and still trying to figure out how working parents do it. Connect with her at: Twitter/IG: ambikagp ** | |||
| Brand Strategy In Venture Capital - Michael Miraflor | 18 Mar 2024 | 00:41:36 | |
Michael Miraflor is Chief Brand Officer at Hannah Grey Venture Capital. His agency life started in media agencies then lead him to MediaLink and, now, into VC. In this episode, we discuss his journey as well as what exactly he is doing right now. You can find Michael here: https://www.linkedin.com/in/mirateck/ You can find Mark here: http://www.instagram.com/markpollard | |||
| 15 Strategy Questions Answered - Walk and Talk, Central Park (bye bye 2021) | 31 Dec 2021 | 00:39:47 | |
Last episode of 2021! We discuss why creatives might dislike a strategist, what to do as the only creative strategist in a team, why “right” doesn’t matter, and how to turn despair into creativity. Thank you to everyone who shared prompts and questions with me over on Instagram @markpollard. Happy new year!
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| Strategy In A Culturally Fluent Way - Dr Anastasia Karklina Gabriel, Brand Consultant | 20 Dec 2021 | 00:42:09 | |
In today's Sweathead episode, Anastasia Karklina Gabriel talks about cultural intelligence and how it can affect brand strategy. She discusses how difficult it is to grapple with diversity, inclusion, and identity, and gives advice on how to deal and wrestle with these topics within the strategy and advertising landscape. Dr. Anastasia Kārkliņa Gabriel is a formally trained cultural analyst who works at the intersection of culture, brand, and innovation. She uses her expertise in critical race, gender, and sexuality studies to help both agencies and brands build culturally intelligent, incisive, and inclusive strategy. Dr. Gabriel specializes in social impact, brand authenticity, and diversity, equity, and inclusion, drawing on 10+ years of experience in grassroots social justice movements, and is fiercely committed to producing rigorous, critically conscious, and people-centered work. Connect with her at https://www.linkedin.com/in/anastasiaxgabriel/ ** Find out about our strategy classes at http://www.sweathead.com | |||
| 20 Creative Brief Writing Tips - Will Humphrey, Strategy Director | 14 Dec 2021 | 00:42:24 | |
"Thou shalt not cut and paste the client brief." In today's Sweathead episode, Will Humphrey talks about 20 pieces of no-nonsense advice on how to write, sharpen, and present a creative brief. Will Humphrey is an integrated planner of 15 years' experience, having worked at a huge variety of agencies (Advertising, PR, CRM, Digital) on many different clients - from telco to charity, to FS and beer. He's taught APG courses, judged the Effies, written the odd award paper, and won a pitch or two. He likes good writing, tea, pub quizzes, and taxidermy. One of those is a lie. Connect with him at http://twitter.com/will_humphrey or https://will-humphrey.com/. ** | |||