Strategy Made Simple – Details, episodes & analysis

Social media is a powerful force and opportunity if you use it well. To be able to do that, you need a solid social media strategy, a sense of what your goals are, and some consistency in your posting.

In this conversation,  Alyson Shane joins Matthew Rempel to talk about social media, how to use it, and how things change between when you're just starting, and when you're more established.

Thank you Alyson for the conversation!

Links:
Starling.social
https://www.alysonshane.com/blog
Out on the Wire: https://jessicaabel.com/out-on-the-wire/
https://www.instagram.com/starlingsocial/
https://www.facebook.com/starlingsocial
https://www.linkedin.com/company/starling-social/ 

Info@strategymadesimple.ca
https://www.linkedin.com/in/matthew-rempel/
https://www.linkedin.com/company/strategy-made-simple
Twine.community

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If you're looking for a community of entrepreneurial problem solvers that are trying to address big societal problems with business models, then you should join Twine. Twine is a micro social network specifically for discussing and connecting with social entrepreneurs with the intention of professional development, problem solving, and mutual support. (Formerly Social Economy Connect)

Join us here: twine.community 

If you'd like help with your social enterprise development problems, please contact us at Info@StrategyMadeSimple.caStrategyMadeSimple.ca

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Host: Matthew Rempel
Editing: Sarezka Tapia, Matthew Rempel
Music provided by Epidemic Sound

In this episode of the Strategy Made Simple podcast Beth Cougler Blom explains how we can make better learning experiences by taking a learning design approach. She explains how her experience in learning design roles contribute to making better trainings and facilitating well with groups. We discuss how meeting ground rules and setting out the objectives for the learning experience. She also explains her experience in starting up her business and how her path led from helping with post-secondary learning experiences to helping social impact organizations.

I think the experiences and methodologies that she shares can contribute to leaders working with teams or those that are looking to help others see new perspectives.

Beth also interviewed me on her podcast Facilitating on Purpose where I was able to talk about how we can present value. We specifically talked about how we can emphasize the value that the people we're communicating with specifically care about by changing how we talk about what we're do and sell. You can listen to that podcast here.

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Be the first to know when the Strategy Made Simple online course on marketing for social enterprise is live by providing your email address: https://forms.gle/iTEqneZtBhN8YxxW7

You can continue the conversation by joining Social Economy Connect. Social Economy Connect is a free mutual support platform for practitioners, social entrepreneurs, co-op members and developers and third sector supporters to discuss issues and solutions with a focus on social outcomes in the economy. https://social-economy-connect.mn.co/

Resources:

BCB Learning: https://bcblearning.com/

Facilitating on Purpose Podcast: http://facilitatingonpurpose.com/

Design to Engage (Book): http://designtoengagebook.com/

Kathy Moore's "Will Training Help?" Flowchart: https://blog.cathy-moore.com/will-training-help/

Liberating Structures: https://www.liberatingstructures.com/

Socials:

LinkedIn: https://www.linkedin.com/company/bcblearning

LinkedIn: https://www.linkedin.com/company/facilitatingonpurpose

Instagram: @bethcouglerblom

Instagram: @facilitatingonpurpose

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For more information about Strategy Made Simple, for support for your social enterprise, or to learn about social enterprise visit strategymadesimple.ca

Contact Us:

Email: info@strategymadesimple.ca

Written, hosted, recorded, and edited by: Matthew Rempel

Music provided by: Epidemic Sound

David Thuss is the current Director at the London Brewing Cooperative, and one of the founding worker owners of the Co-op. He has experience in many of the areas of the brewing business, but now works in a supporting role for the other workers in the Co-op.

London Brewing follows a triple bottom line approach to running a social enterprise, and also emphasises partnerships with other values aligned organizations including an organic food delivery company, and a Café. Through these partnerships, each organization is able to lean on their strengths and rely on their partners for everything else.

For more information, visit https://www.londonbrewing.ca/

More info on the worker Co-op principles: https://canadianworker.coop/about/statement-of-co-operative-identity/

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You can continue the conversation by joining SocialEconomyConnect.com. Social Economy Connect is a free mutual support platform for practitioners, social entrepreneurs, co-op members and developers and third sector supporters to discuss issues and solutions with a focus on social outcomes in the economy.

Resources:

• https://www.londonbrewing.ca/
• Facebook: https://www.facebook.com/LondonBrewing
• Instagram: https://www.instagram.com/londonbrewingca/

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For more information about Strategy Made Simple, and to learn about social enterprise visit strategymadesimple.ca

Contact Matthew:
Twitter: @MatthewRempel
Email: matthew@strategymadesimple.ca

Written, hosted, recorded, and edited by: Matthew Rempel
Music provided by: Envato

Joey Pittoello is the General Manager at Just Us! Coffee Roasters Co-op, and has worked in many different roles within the company. Just Us! is a worker Co-op, where each worker has the option to join as a member with a stake in the organization, and the opportunity to influence it's overall direction.

One of the significant challenges that has been present throughout the history of Just Us! Coffee Roasters Co-op is ensuring that every worker member understands the added responsibilities that come with ownership in a Co-op. Towards solving that challenge, Just Us! has been intentional about creating member onboarding and training to improve the health of the Co-op overall.

For more information, visit justuscoffee.com/

Link to Strategy Made Simple podcast on Social Acquisitions with Meg Ronson: https://strategymadesimple.ca/blog/57-meg-ronson-on-l3-and-social-acquisitions

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You can continue the conversation by joining SocialEconomyConnect.com. Social Economy Connect is a free mutual support platform for practitioners, social entrepreneurs, co-op members and developers and third sector supporters to discuss issues and solutions with a focus on social outcomes in the economy.

Resources:

• https://justuscoffee.com/pages/our-values
• Facebook: https://www.facebook.com/justuscoffee/
• Instagram: https://www.instagram.com/justuscoffee/?hl=en
• Youtube: https://www.youtube.com/channel/UC3s-eH6ylPaayAoUs7MvaRw/featured

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For more information about Strategy Made Simple, and to learn about social enterprise visit strategymadesimple.ca

Contact Matthew:
Twitter: @MatthewRempel
Email: matthew@strategymadesimple.ca

Written, hosted, recorded, and edited by: Matthew Rempel
Music provided by: Envato

Susan Holt is the Chief Growth Officer for Plato Testing, a software testing service that hires and trains people with indigenous backgrounds. She also acts in the same role for their sister company PQA. She has been part of Plato Testing's growth from a single office to five offices across Canada over the past five years.

Throughout the growth of the company, there have been decisions that have contributed to Plato's ability to provide quality software testing, and build up the skills of their employees. In addition, they have provided opportunities for employees to become limited partners in the company and receive some of the benefits that ownership provides.

For more information on Plato Testing, visit platotesting.com

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You can continue the conversation by joining SocialEconomyConnect.com. Social Economy Connect is a free mutual support platform for practitioners, social entrepreneurs, co-op members and developers and third sector supporters to discuss issues and solutions with a focus on social outcomes in the economy.

Resources:

• http://www.platotesting.com/about
• Facebook: https://www.facebook.com/PLATOtesting/
• Twitter: https://twitter.com/platotesting
• LinkedIn: https://www.linkedin.com/company/plato-testing/

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For more information about Strategy Made Simple, and to learn about social enterprise visit strategymadesimple.ca

Contact Matthew:
Twitter: @MatthewRempel
Email: matthew@strategymadesimple.ca

Written, hosted, recorded, and edited by: Matthew Rempel
Music provided by: Envato

Olowo-n'djo Tchala is the founder and CEO of Alaffia, an international fair trade hair and body product company based in the USA. He was able to take this company from the garage, to supplying large national grocery store chains with their products.

Throughout the growth of the company, he has put the mission first, and ensured that the workers in West Africa continue to get fair wages for their work, and that the products that Alaffia produces have natural ingredients made with traditional methods.

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You can continue the conversation by joining SocialEconomyConnect.com. Social Economy Connect is a free mutual support platform for practitioners, social entrepreneurs, co-op members and developers and third sector supporters to discuss issues and solutions with a focus on social outcomes in the economy.

Resources:

• https://www.alaffia.com/
• https://www.alaffia.com/pages/social-enterprise-model
• Facebook: https://www.facebook.com/Alaffia/
• Twitter: https://twitter.com/AlaffiaSkinCare
• Instagram: https://www.instagram.com/alaffia/
• YouTube: https://www.youtube.com/user/alaffia

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For more information about Strategy Made Simple, and to learn about social enterprise visit strategymadesimple.ca

Contact Matthew:
Twitter: @MatthewRempel
Email: matthew@strategymadesimple.ca

Written, hosted, recorded, and edited by: Matthew Rempel
Music provided by: Envato

The purpose of B Corp is to certify and demonstrate businesses that are doing social good through their operations. Built into the system is an incentive to improve the impact that is being done by the business. ACU received their B Corp certification in February of 2020, and received the highest score in Canada and the 6th highest score in the world. I had the opportunity to sit down with Brendan Reimer to discuss what being a B Corp means for ACU, why it joined the movement, and why it’s a focus for the organization.

Note: ACU does not have investors, but is owned by its members.

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You can continue the conversation by joining SocialEconomyConnect.com. Social Economy Connect is a free mutual support platform for practitioners, social entrepreneurs, co-op members and developers and third sector supporters to discuss issues and solutions with a focus on social outcomes in the economy.

Resources:

• https://www.acu.ca/en/personal
• https://bcorporation.net/
• https://bcorporation.net/directory/assiniboine-credit-union
• Facebook: https://www.facebook.com/MyAssiniboine/
• Twitter: https://twitter.com/MyAssiniboine
• Twitter: https://twitter.com/blocalmb
• LinkedIn: https://www.linkedin.com/company/assiniboine-credit-union/
• YouTube: https://www.youtube.com/channel/UCTGbKIsFZlzXfNvuuZmjdPw
• Instagram: https://www.instagram.com/MyAssiniboine/

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For more information about Strategy Made Simple, and to learn about social enterprise visit strategymadesimple.ca

Contact Matthew:
Twitter: @MatthewRempel
Email: matthew@strategymadesimple.ca

Written, hosted, recorded, and edited by: Matthew Rempel
Music provided by: Envato

Meg Ronson is the Project Manager for Legacy Leadership Lab, a team based out of the University of Waterloo. They are working on using social innovation labs to build up a network and tools to facilitate social acquisitions. Social acquisitions are a form of succession planning so that business owners can exit, and the businesses can be converted to co-ops or community owned businesses with social goals.

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You can continue the conversation by joining SocialEconomyConnect.com. Social Economy Connect is a free mutual support platform for practitioners, social entrepreneurs, co-op members and developers and third sector supporters to discuss issues and solutions with a focus on social outcomes in the economy.

Resources:

• https://uwaterloo.ca/legacy-leadership-lab/
• Facebook: https://www.facebook.com/wisirL3
• Twitter: https://twitter.com/lab_legacy
• LinkedIn: https://www.linkedin.com/groups/13767534/
• Introduction to L3: https://uwaterloo.ca/legacy-leadership-lab/sites/ca.legacy-leadership-lab/files/uploads/files/introduction_package_v7.pdf
• Primer on social acquisitions: https://uwaterloo.ca/legacy-leadership-lab/sites/ca.legacy-leadership-lab/files/uploads/files/socialacquisitionprimer.pdf
• Stakeholder Briefs: https://uwaterloo.ca/legacy-leadership-lab/sites/ca.legacy-leadership-lab/files/uploads/files/stakeholder_briefs_v1.pdf
• Crowdsourced resource library: https://docs.google.com/document/d/1-tTAXQahZzlEVHJa-1yhAjA7vKYnlcK4oQdpj1CCp2o/edit?pli=1

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For more information visit strategymadesimple.ca

Contact Matthew:
Twitter: @MatthewRempel
Email: matthew@strategymadesimple.ca

Written, hosted, recorded, and edited by: Matthew Rempel
Music provided by: Envato

Erinch Sahan is the Chief Executive of the World Fair Trade Organization. The WFTO is a combination social enterprise and fair trade certifier, with offices around the world. The WFTO is a member led organization working towards improving the situation for workers around the world using the 10 Principles of Fair Trade.

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You can continue the conversation by joining SocialEconomyConnect.com. Social Economy Connect is a free mutual support platform for practitioners, social entrepreneurs, co-op members and developers and third sector supporters to discuss issues and solutions with a focus on social outcomes in the economy.

Resources:

• https://wfto.com/
• Instagram: http://instagram.com/wfto_fairtrade
• Facebook: https://www.facebook.com/WFTOFairTrade
• Twitter: https://www.twitter.com/WFTO_FairTrade
• LinkedIn: https://www.linkedin.com/company/world-fair-trade-organization?trk=biz-companies-cym
• Join the Business Revolution: (https://wfto.com/jointhebusinessrevolution/)
• 10 principles of Fair Trade: (https://wfto.com/who-we-are)
• Mahaguthi – case study in Join the business revolution (https://wfto.com/jointhebusinessrevolution/mahaguthi.html)
• Creative Handicrafts – (https://fairworldproject.org/the-economy-has-been-rigged-we-can-change-that/) (https://creativehandicrafts.org/)
• SE design ideas – Well being economy alliance (https://wellbeingeconomy.org/people-and-planet-before-profit-a-framework-to-compare-the-big-ideas)

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For more information visit strategymadesimple.ca

Contact Matthew:
Twitter: @MatthewRempel
Email: matthew@strategymadesimple.ca

Scripted, recorded and edited by: Matthew Rempel
Music provided by: Envato

The business model canvas is a powerful tool to get a quick sense of how a business works. It can also be used to show how businesses can create social good. In this episode, we will be examining what kind of relationships you social enterprises can have with their customers and stakeholders, what qualities go into defining those relationships, and looking at a case study of how Fairphone's business model is affected by their relationships.

00:00 - Intro
00:58 – 6 Types of Relationships
05:06 – 3 Qualities of Relationships
06:59 - Case Study: Fairphone
12:09 – Outro

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Download the Social Business Model Canvas template: https://strategymadesimple.ca/social-business-model-canvas-download

Sign up for the Social Business Modelling Workshop: https://strategymadesimple.ca/workshops

You can continue the conversation by joining SocialEconomyConnect.com. Social Economy Connect is a free mutual support platform for practitioners, social entrepreneurs, co-op members and developers and third sector supporters to discuss issues and solutions with a focus on social outcomes in the economy.

Resources:
Business Model Generation: https://www.strategyzer.com/books/business-model-generation

Fairphone: https://shop.fairphone.com/en/

Fairphone 2017 impact report: https://www.fairphone.com/wp-content/uploads/2018/11/Fairphone_Report_DEF_WEB.pdf

Photos provided by Fairphone: https://www.flickr.com/photos/fairphone/albums

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Transcript available shortly on the Strategy Made Simple blog: https://strategymadesimple.ca/blog/

For more information visit strategymadesimple.ca

Contact Matthew:
Twitter: @MatthewRempel
Email: matthew@strategymadesimple.ca

Scripted, recorded and edited by: Matthew Rempel
Music provided by: epidemicsound.com