Stop Scrolling, Start Scaling® Podcast – Details, episodes & analysis

Your calendar might be the very thing holding your business back. A well-structured workflow doesn't just protect your creative energy; it's essential for effective delegation and sustainable leadership as a CEO. In this episode, Emma breaks down exactly how she structures her work calendar to support growth, focus, and long-term scalability without burning out. Drawing on over 10 years in business, she shares how her schedule evolved from chaotic, meeting-heavy days into an intentional weekly rhythm designed for leadership. Emma walks through how she divides her week – internal company days, client-facing meeting blocks, flexible strategy and travel days, and no-meeting Fridays – explaining not just how it works, but why it works. She also explores the importance of delegation, focus time, and adapting your calendar to different seasons of business. Whether you're resetting your schedule at the start of the year or feeling overwhelmed by constant meetings, this episode offers practical insight (and permission) to design a calendar that truly supports you, your team, and your growth.

Listen in as Emma explains:

• How to structure a weekly CEO calendar that supports scalable growth

• Why reducing meetings is essential for founder focus and leadership

• How to design a calendar that evolves with your business seasons

And much, much more!

Connect with Ninety Five Media:

Check out our website: ninetyfivemedia.co 

Follow us on Instagram: instagram.com/ninety.five.media  

Grow your brand's social media presence with us: 

Tell us about your business goals and explore how our social media management services can help you reach them! ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry   

Scaling your business doesn't always mean doing more. It often means going deeper with the audience you already have. While growing your email list matters, true revenue and long-term growth come from converting the subscribers already paying attention. In this episode, Emma challenges the obsession with top-of-funnel growth and reframes how to think about email marketing as a powerful driver of connection, conversion, and retention. You'll learn how social media and email work together to move people closer to a purchase, why a large but disengaged email list won't move the needle, and how an over-focus on new subscribers can quietly leave thousands in revenue on the table. Discover why warm audiences convert faster, how email outperforms social reach when it comes to action, and what it really takes to build loyalty through your inbox. From welcome sequences to weekly value emails and reactivation campaigns, you'll walk away with actionable ways to actually nurture your list so subscribers are consistently moving closer to buying. 

Listen in as Emma explains:

• Why growing an email list matters less than nurturing and activating it

• The three essential types of "nurture" emails 

• How strong email marketing increases retention and repeat customers

And so much more!

Connect with Ninety Five Media:

Check out our website: ninetyfivemedia.co

Follow us on Instagram: instagram.com/ninety.five.media

Grow your brand's social media presence with us: 

Tell us about your business goals and explore how our social media management services can help you reach them! ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry 

If your marketing feels "off" but you can't pinpoint why, this episode may just be what you've been looking for.As we step into 2026, it's time to eliminate the hidden performance drains that could be quietly holding your business back. Listen in to hear a breakdown of the four most common (yet rarely acknowledged) factors that stall momentum, weaken content quality, and leave founders feeling stuck or uninspired. From creative fatigue that dulls your messaging to decision bottlenecks that slow your entire team, these drains often operate beneath the surface until results suddenly dip. Emma dives into emotional resistance – the fear-based hesitation that keeps you playing small – and the operational misalignment that makes consistency feel impossible, even with the best strategy. With these practical solutions, mindset shifts, and founder-tested frameworks, you'll walk away knowing exactly which drain is impacting you most and how to fix it over the next 30, 60, and 90 days. This episode is a must-listen for any founder or creator ready to step into the new year with a marketing system that actually supports growth.

Listen in as Emma explains:

• How creative fatigue shows up and why your audience feels it first

• What emotional resistance looks like and how to rebuild bold messaging

• The operational gaps that sabotage consistency (and how to realign fast)

And much, much more!

Connect with Ninety Five Media:

Check out our website: ninetyfivemedia.co 

Follow us on Instagram: instagram.com/ninety.five.media  

Grow your brand's social media presence with us: 

Tell us about your business goals and explore how our social media management services can help you reach them! ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry   

How do you plan a goal-oriented team retreat that's also fun and memorable? This January, the Ninety Five Media team gathered for their second annual retreat, and in this episode, Emma is sharing her insights from planning and hosting it. From her favorite moments to the biggest lessons she learned, Emma explains how she crafted a meaningful in-person experience for her fully remote team. You'll hear how intentional strategies fostered deeper connection, collaboration, and alignment, and what she might do differently next time. Whether you're leading your own team or simply looking for fresh ideas to bring people together, tune in for advice on designing impactful events in today's remote-work world.

Listen in as Emma explains:

• How intentional planning created a space for creativity and growth

• The powerful role reflection plays in celebrating wins and mapping out future goals

• Lessons learned and best practices for your next in-person event

And much, much more!

Connect with Ninety Five Media:

Website  

Instagram 

Need Support with Your Podcast? We've got you covered 

Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand:   strategyintensivecall.co  

Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call 

Start posting consistently by scheduling out your content in advance! Use Ninety Five Media's favorite tool, Later.com, to experience how easy this gets to be: http://try.later.com/ninetyfivemedia 

Feeling stuck in a cycle of haphazard marketing? You're not alone. In this episode, Emma reveals why "winging it" online just won't cut it anymore. Marketing has the potential to be your business's top growth driver—when done with intention and strategy. Emma breaks down how shifting from reactive to proactive marketing creates meaningful content, builds audience trust, and drives results that matter so you can say goodbye to last-minute posting and hello to marketing that actually works. Tune in to learn why thoughtful marketing is not only more effective but also less stressful for you.

Listen in as Emma explains: 

• Why posting for the sake of posting wastes your audience's time—and yours

• How a well-thought-out strategy builds trust with your audience

• The reason why engaging content strengthens your relationship with the algorithm

And so much more!

Connect with Ninety Five Media:

Website

Instagram 

Need Support with Your Podcast? We've got you covered 

Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co  

Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call

January 2025 was a whirlwind for social media marketers. The sudden TikTok blackout and its equally sudden return left everyone scrambling for answers. Now, as we move into February, Emma is unpacking the implications of TikTok's 75-day extension, how brands should move forward considering this uncertainty, and what other social platforms are doing to capitalize on the chaos. In this episode, Emma explains how Instagram is doubling down on video with its new "Edits" app and a push for longer Reels, while X (formerly Twitter) has introduced a dedicated video tab, further signaling the dominance of video content. Stay ahead of the game with Emma's breakdown of these critical updates and learn how to keep your content strategy agile in a rapidly evolving media landscape.

Listen in as Emma explains:

• What TikTok's 75-day extension means 

• How Instagram's "Edits" app is changing video content creation

• Why longer Instagram Reels are now being favored

And much, much more!

Connect with Ninety Five Media:

Website  

Instagram 

Need Support with Your Podcast? We've got you covered 

Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand:   strategyintensivecall.co  

Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call 

Streamline your client experience and make your life easier with Ninety Five Media's favorite CRM, Dubsado! Get 20% off your first month or year with code: emma20

What if you could exceed every single marketing goal you set for your business this year? That's exactly what one of our consulting clients did in 2024—and in this episode, Emma is breaking down how they did it. From skyrocketing lead generation to achieving a 25% conversion rate and surpassing their follower growth target by over 50%, their results were nothing short of incredible. Listen in as Emma walks through the strategies they implemented, the power of upskilling internal teams, and why bold goal setting is the foundation for transformative growth. Whether you're considering working with a consultant, hiring an agency, or tackling social media marketing on your own, this episode will show you what's possible in 2025.

Listen in as Emma explains: 

• How this client hit their exact goal of 30 new leads after starting from almost zero

• The strategic content and engagement they utilized to surpass their Instagram growth target by 53%

• Why setting ambitious goals—and seeking expert support—can transform your marketing results

And so much more!

Connect with Ninety Five Media:

Website

Instagram 

Need Support with Your Podcast? We've got you covered 

Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co  

Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call

Think Instagram is too crowded for your service-based business? Think again. This episode is your ultimate guide to launching and growing an Instagram account that doesn't just get likes—it gets clients. Emma is cutting through the noise to show you, step-by-step, how to set up your profile, craft magnetic content, and turn followers into paying customers. Whether you're launching a brand-new service or rebranding your business, tune in to learn how to take advantage of Instagram as a powerful tool to make meaningful connections with potential clients.

Listen in as Emma explains:

• How to optimize your bio for discoverability and clarity

• The power of "content buckets" for variety and consistency

• Lessons learned from working with clients and how to avoid common mistakes

And much, much more!

Connect with Ninety Five Media:

Website  

Instagram 

Need Support with Your Podcast? We've got you covered 

Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand:   strategyintensivecall.co  

Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call 

Start posting consistently by scheduling out your content in advance! Use Ninety Five Media's favorite tool, Later.com, to experience how easy this gets to be: http://try.later.com/ninetyfivemedia

Feeling stuck in a saturated market? You're not alone—but here's the good news. Standing out is easier than you think when you embrace what makes you unique. In this episode, Emma shares the number one way to escape the noise on social media and position yourself as an authority in your industry. Discover why the qualities you may be hiding are actually your biggest strengths, and learn actionable tips to build content that highlights your authenticity. If you're ready to attract your dream clients and stand out with confidence, this episode is for you.

Listen in as Emma explains: 

• Reframing saturation not as a barrier, but as an opportunity to stand out

• How to highlight the qualities that make you, your team, or your processes different

• The best (and easiest) way to attract highly aligned clients

And so much more!

Connect with Ninety Five Media:

Website

Instagram 

Need Support with Your Podcast? We've got you covered 

Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co  

Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call

Podcasting isn't just a trend. It's here to stay, and it's a powerful tool to scale your business. In this episode, Emma breaks down everything you need to know to start, grow, and monetize your own podcast. From identifying your target audience to creating a consistent schedule, and even exploring creative monetization strategies, Emma shares a comprehensive guide to building a podcast that truly adds value to your business.  You'll also learn why podcasting is one of the best ways to connect deeply with your audience and build authority in your niche. If you've been putting off starting a podcast or wondering how it can benefit your business, this episode will give you the clarity and confidence to dive in headfirst!

Listen in as Emma explains:

• How to define your podcast's target audience and deliver unique value

• The key tools and strategies for launching your show successfully

• Creative ways to monetize your podcast without relying solely on ads

And much, much more!

Work with us for your podcast production + management needs

The podcasting microphone Emma recommends

Connect with Ninety Five Media:

Website  

Instagram 

Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand:   strategyintensivecall.co  

Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call 

Streamline your client experience and make your life easier with Ninety Five Media's favorite CRM, Dubsado! Get 20% off your first month or year with code: emma20