Standard Deviation Podcast – Details, episodes & analysis

This Podcast is sponsored by Team Simmer.

• Go to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchases.
• The Technical Marketing Handbook provides a comprehensive journey through technical marketing principles.
• Sign up to the Simmer Newsletter for the latest news in Technical Marketing.

Latest content from Juliana & Simo

• Sign-up to Juliana's newsletter: Beyond The Mean. Subscribe here: https://julianajackson.substack.com/
• Latest from Simo: Basic Consent Mode Guide
• Latest from Juliana: Don't use LLMs to do Data Analysis

Connect With Barbara Galiza

• Linkedin: https://www.linkedin.com/in/barbara-galiza/
• Attribution Masterclass: https://attributionmasterclass.com/ (use the coupon code DEVIATION. It's 25% ($100) off )
• 021 Newsletter: https://www.021newsletter.com/

Also mentioned in the episode:

• David Vallejo - GA4 new cookie format explained - https://www.thyngster.com/google-analytics-4-cookie-format-change-from-gs1-to-gs2-explained

Shouts to Slobodan Manic and No Hacks Podcast for helping me with some technical difficulties on this episode. Go ahead and check his podcast for thought provoking conversations about CRO/Growth and product.

This podcast is brought to you by Juliana Jackson and Simo Ahava.  

This Podcast is sponsored by Team Simmer.

• Go to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchases.
• The Technical Marketing Handbook provides a comprehensive journey through technical marketing principles.
• Sign up to the Simmer Newsletter for the latest news in Technical Marketing.

Latest content from Juliana & Simo

• Sign-up to Juliana's newsletter: Beyond The Mean. Subscribe here: https://julianajackson.substack.com/
• Latest from Simo: Clarification On GTM Auto-Loading Google Tag For Ads And Floodlight Events
• Latest from Juliana: Brand Moments, Contextual Experience Debt, and Perception-Led Segmentation: A New Framework for Digital Experience

Connect With Dave Cain
Linkedin

This podcast is brought to you by Juliana Jackson and Simo Ahava.  

• Go to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchases.
• The Technical Marketing Handbook is live and provides a comprehensive journey through technical marketing principles.
• Official Announcement: New Course coming in June: Chrome Devtools for Digital Marketers by Simmer

Latest content from Juliana & Simo

• Article: AUTOMATIC PAGE VIEW HITS IN SGTM AFTER CONSENT GRANTED by Simo Ahava
• Article: Unlocking Real-Time Insights: How does Piwik PRO’s Real-Time Dashboarding Feature work? by Juliana Jackson

Also mentioned in the Episode

• Juliana's NLP Case Study: MediaMonks - AI Customer Voice Analysis Tool for Starbucks EMEA
• Book: Write Useful Books - Rob Fitzpatrick
• Piwik PRO's blue hoodies

Connect with Erin Weigel + buy her book. Thank us later!

• Get the book and learn more about Erin
• Connect with Erin on LinkedIn 

This podcast is brought to you by Juliana Jackson and Simo Ahava.  

From our Sponsors at Simmer

• Go to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchase
•  The Technical Marketing Handbook is now live and it provides a comprehensive journey through technical marketing principles.

Latest content from Juliana & Simo

• Article: AUTOMATIC PAGE VIEW HITS IN SGTM AFTER CONSENT GRANTED by Simo Ahava
• What's next for Piwik PRO? Product Roadmap, new features & Q&A - Fireside Chat by Juliana Jackson

Connect with Jill Quick

• Website
• LinkedIn 

This podcast is brought to you by Juliana Jackson and Simo Ahava.  

From our Sponsors at Simmer
- Go to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchase
- The Technical Marketing Handbook is now live and it provides a comprehensive journey through technical marketing principles.

Mentioned in this episode

• Jenn Kunz's tweet re Consent Mode
• Zack Edwards Twitter
• Myles Younger on IABs shenenigangs
• IAB's Tweeting re defeating allegations on data breach
• Simo's article: Consent Granted Reprocesses Previously Denied Hits

Connect with Els Aerts

• Els's Linkedin

This podcast is brought to you by Juliana Jackson and Simo Ahava.  

• From our Sponsors at Simmer
  - Go to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchase
  - The Technical Marketing Handbook is now live and it provides a comprehensive journey through technical marketing principles.
   
• Mentioned in this episode
  - Learn more about mobile app optimisation on Juliana's blog
  - Learn more about the latest in digital analytics on Simo's blog
  - PWA, iOS17, and the DMA
   
• Connect with Krista Seiden
  - Twitter
  - Linkedin
  - Her Courses & services - For the courses, she was very generous to offer a discount (valid for full-length courses and bundles) of $300 which you can access by using the code "SDPOD" at checkout.
  - Her blog

This podcast is brought to you by Juliana Jackson and Simo Ahava.  

🚀 Resources 

1. Go to TeamSimmer.com and use the coupon code DEVIATE for 10% off on individual course purchases. 

2. Check out Simo's latest articles from his blog: 

• Monitoring Your Server-side GTM Setup
• Consent Mode V2 for Google Tags

3. New Team Simmer video about how to monitor your server-side setup

4. Introduction to Mobile App Analytics, Firebase, SDKs article by Juliana Jackson

5. Shouts to Jason Packer and Josh Silverbauer for the fresh new podcast intro jingle, make sure you go ahead and follow them on LinkedIn, they put out amazing content out there.
Also, make sure you check out Jason's blog. He is working on a cool article about 3P cookies right now.

This podcast is brought to you by Juliana Jackson and Simo Ahava.  

Episode Resources:

Go to TeamSimmer.com and use the coupon code Deviate for 10% off on individual course purchases.

Latest from Juliana Jackson:

• Ecommerce Analytics Course for PiwikPRO - learn how to set up your store for success
• Data Contracts Explained - by Doug Hall and Arman Didandeh
• Mastering the Art of Adaptability in Marketing and Analytics - article by Juliana Jackson
• Outsider Thinking in the Age of AI - article by Jason Packer featuring Juliana Jackson

Latest from Simo Ahava and Simmer:

• Sign up for the Simmer newsletter for industry updates and technical marketing news
• How Do I Assign A Static IP Address To Outgoing Server-side GTM Requests? - article by Simo Ahava
• JOIN GOOGLE ADS AND GA4 DATA IN GOOGLE BIGQUERY - article by Arben Kqiku

Connect with Charles Farina on Twitter or Linkedin

The book mentioned in the episode:  Code: The Hidden Language of Computer Hardware and Software

Tools and vendors mentioned:

• PiwikPro
• Amplitude
• Customer Journey Analytics (Adobe)

This podcast is brought to you by Juliana Jackson and Simo Ahava.  

Go to TeamSimmer and use the coupon code "DEVIATE" for 10% off on individual course purchases.

>> Articles and content mentioned in the episode <<

• NEW Server Side Course by TeamSimmer (super super updated)
• Listen to Josh Silverbauer's album "Universal Sunset" here
• Join MeasureSlack
• U of Digital Newsletter
• Connect with Myles on Linkedin or on Twitter

This podcast is brought to you by Juliana Jackson and Simo Ahava.  

Go to TeamSimmer and use the coupon code "DEVIATE" for 10% off on individual course purchases.

>> Articles and content mentioned in the episode <<

• NEW Server Side Course by TeamSimmer
• Juliana's latest article: Introduction to Natural Language Processing and its business applications
• Hugging-Face Zero-Shot Classification
• Check out MeasureSummit 2023 to hear Juliana and Simo speak about Natural Language Processing and, respectively, Server Side Tagging in 2023
• Connect with Timo Dechau (LinkedIn)
• The book that tells you everything you need to know about Event Data - by Timo Dechau
• DeepSkyData Courses about event tracking and more
• Timo's Substack
• What is beyond event data - article by Timo Dechau
• Timo Dechau's Youtube Channel

This podcast is brought to you by Juliana Jackson and Simo Ahava.