Stack and Scale: The AI Show for Marketers – Details, episodes & analysis

For our very first run, Brandon Redlinger sits down with Dan “Danchez” Sanchez—Senior AI Marketing Strategist at Social Media Examiner and host of The AI-Driven Marketer—to crack open one of the sharpest AI workflows in the game. Danchez walks us, click-by-click, through the custom GPT that now powers his entire podcast pre-production: crafting episode angles, swipe-worthy titles, thumbnail copy, and image briefs—all in about ten minutes. It’s fuzzy, flexible, and built exactly the way practitioners think. If you want a hands-on look at turning ChatGPT into a content-ops sidekick, grab a front-row seat.

What you’ll learn in this episode:

• The step-by-step instructions Danchez used to build GPTs

• Why fast, fuzzy dictation beats typing for ideation

• The AI stack he uses to automate podcast post-production

• Why reference images matter more than resolution in thumbnail generation

• How marketers can adapt this workflow for webinars, blog posts, and more

You’ll also get a behind-the-scenes look at his thumbnail strategy, face-swap hacks, and the exact prompt template he’s giving away.

1. Custom GPT Instructions for Podcasting – URL: myshowrunner.com/instructions – Includes: Step-by-step guide for building a GPT to run podcast pre-production, co-created with Susan Diaz.
   

2. ChatGPT (Plus account) – Used as the base platform for creating and running his custom GPTs.
   

3. HighLevel – Dan’s CRM of choice. Used for automating AI-driven communications, meeting booking, and personalized email flows.
   

4. n8n – Advanced automation tool Dan uses for podcast post-production workflows. He recommends it only if you've built 12+ GPTs.
   

5. Suno – AI music creation tool. Dan uses it for both personal music projects and to generate music for his podcast.
   

6. Face Swap Tool – Tool for fine-tuning AI-generated thumbnails by swapping in his real face. – Example mentioned: Remake (likely referring to Remaker.ai) or a similar free online tool.
   

7. Photo Booth (Mac App) – Used for quickly capturing reference photos for thumbnail generation.
   

8. AI Explored (by Social Media Examiner) – Podcast for staying current with marketing-focused AI applications.
   

9. The Artificial Intelligence Show (AI Marketing Institute) – Another podcast Dan listens to for high-level business AI trends.
   

10. Matt Wolfe (YouTuber) – One of Dan’s go-to creators for staying ahead on AI experimentation.

Connect with Dan at https://www.linkedin.com/in/digitalmarketingdan/

Connect with Brandon at https://www.linkedin.com/in/brandonredlinger/

Resources Mentioned In This Episode:For all resources and notes from this episode and to stay up to date with all future episodes, visit www.StackAndScale.ai.