Stacking Growth | The B2B Marketing Podcast – Details, episodes & analysis

From Breaking B2B:

►  Is it really possible to start paid ads too soon as a b2b company?

Sam talks to Megan Bowen, CEO @ Refine Labs. They cover:

👉 5 milestones to nail before investing in paid ads

👉 How to nail each with a step-by-step

👉 Setting yourself up for success with b2b paid ads

See full videos and more on our YouTube channel

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Libby Schell and Malin Wijenayake join Steph Crugnola on Stacking Growth Snacks to talk about Remarketing campaigns. They cover the main objectives to consider when launching a campaign, and how to tailor your audiences most effectively. They also cover the basic process on building the campaign.

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On the April Expert Session, Chris Walker was joined by CS2’s Crissy and Charlie Saunders to do a deep dive into Marketing Operations to support measurement of Demand Strategies and Programs.

They discuss key requirements to set up a measurement framework to measure the effectiveness of demand programs including pipeline sources and how to think about funnel tracking. They also answer audience questions. 

Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at www.hatch.fm

You pitched leadership, finally got buy-in, and just launched your program; now what? It's inevitable that you get questioned on the effectiveness of your new strategy early on, but creating demand takes time. So what are some early metrics and KPIs that you can report on to show leadership that it's working? In this episode, Ashley and Evan go through some of the early metrics that they report on with clients to do just that.

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We get a lot of questions from customers and community members this time of year on how to finish the year off strong and plan to have a successful Q1.

"What are some of the biggest mistakes you see marketing teams make as the fiscal year wraps up?"

"Are there any frameworks you use to build a marketing plan?"

"Where are you allocating your budget moving into 2023 and where do you think the biggest dividends will be paid in the year ahead?"

Q3 is coming to an end, and as you approach Q4 planning season, these are all important answers that need to be answered. Luckily, we have a little experience helping companies finish off the year strong and planning for 2023, and that's what we're doing in this episode. In addition to these questions, we also took live questions from the audience about 2023 planning, lessons learned in 2022, and more.

On today's Stacking Growth, Refine Labs' very own Sam Kuehnle and Sidney Waterfall breakdown an intriguing question sent in by a listener: "How do you deal with the paradox of wanting immediate results but needing to preach patience to your executive team?" From setting expectations to finding the right customer insights... believe it or not, good marketing takes time.

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At this point you all know our stance on talking to customers and extracting insights through those conversations. But some of the common questions we still get all the time are: 

"what is the best way to conduct a customer interview?" 

"What questions should I ask?"

"How do I take insights gleaned from a customer interview and inject them into my marketing strategy?"

In this episode, Tory and Matt talk with Michael Ashford, Director of Marketing at The Receptionist, about how they were able to achieve exponential growth without an outbound sales team by creating a demand strategy around the insights they learned from talking with customers regularly.

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It's that time of year—leaves are changing, football is back, and it's time for ANNUAL PLANNING! It's time to look back at the previous year, figure out what's been working and start to think about the campaigns and revenue targets for 2023.

In this episode, Tory and Allison go through the framework they use with clients for year-end demand planning.

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Events in the past were all about getting a booth, flying in all your salespeople, scanning badges, and having conversations on the show floor. But that’s not how the best marketing teams are approaching event strategy anymore. The best strategies involve building relationships, creating content, and leaving a lasting impression. So how do you do that through your event strategy in 2022 and beyond? In this episode, Sam and Sidney dive into just that.

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One of the most informative things you can do as a demand gen marketer is do a win/loss analysis. A win/loss analysis can do many things including validating messaging, help refine your ICP, inform your content strategy, and more. Some teams are already looking into why deals are lost, but it’s rare to see companies analyzing and comparing the reasons you won deals. Looking into both of these items are key to unlocking key insights to power a successful go-to-market strategy. In this episode, Tory welcomes Director of Demand Gen, Matthew Sciannella to talk about the incredible insights he is uncovering by doing this analysis.

Join Stacking Growth Live every other Wednesday at 1:00 PM ET by Registering here.