Small Business PR – Details, episodes & analysis

In this powerful episode, I join grief coach AmarAtma to explore how grief transforms our approach to business and life. We'll share raw, unexpected lessons about resilience, connection, and finding meaning through healing. Our conversation goes beyond survival to reveal how grief can be a profound teacher. If you've ever wondered how entrepreneurs navigate loss, this is for you.


Effective Strategies for Managing Grief and Building Resilience in Business Success

• See grief as a reminder of what you love and how you grow.
• Let your emotions breathe instead of trying to run away from them.
• Use tools like journaling, venting, or mindful movement to process feelings.
• Learn to pause, reflect, and adapt instead of always pushing forward.
• Regular body-and-mind care can boost your creativity and clarity.
• Celebrate your wins, no matter how small, and let them fuel your future.

Grief might feel like the uninvited guest, but it’s actually here to help you grow, adapt, and thrive. By leaning into it, you can build a business that’s not just successful but deeply aligned with who you are—and that’s the kind of magic you can’t fake!

Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.   

• Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
• Join the Small Biz PR Facebook Group to get the best PR Tips
• Download the 10 ways to get free PR for your small business
• DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr 
• Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou 
• Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941
• Follow AmarAtma Singh on: Website :https://amaratmacoaching.com
• Instagram: https://www.instagram.com/amaratmacoaching 

Thinking about planning your year and analyzing your business so you can set yourself up for success for the next year? A to-do list is not a plan, so today my guest will show you exactly how to start and make an annual plan that actually sticks and works!

Easy Tips for Crafting an Annual Plan That Boosts Your Business Success

• Prioritize PR, SEO, email marketing, and social media to support your sales funnel.
• Begin with measurable goals like revenue growth or audience expansion.
• Use data to assess successes, failures, and guide future efforts.
• Limit your focus to 1-3 impactful strategies aligned with your goals.
• Align initiatives with lead generation, nurturing, conversion, delivery, or retention.
• Focus on scaling core offerings to build a strong, sustainable foundation.

Planning ahead doesn’t have to be overwhelming—just keep it simple and focused. Whether you’re aiming for more revenue, better leads, or streamlined products, clear goals and sticking to what works can drive big growth. Simplicity scales, so focus on what truly matters and treat your business like a system that thrives with the right care and tools!

Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.   

• Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
• Join the Small Biz PR Facebook Group to get the best PR Tips
• Download the 10 ways to get free PR for your small business
• DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr 
• Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou 
• Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941
• Follow Frenchie Ferenczi on: Website: https://www.frenchieferenczi.com
• Instagram: https://www.instagram.com/frenchie.ferenczi/
• Stay Close to the Money guide: https://join.frenchieferenczi.com/money/

Want to know the worst pitches I get as a top 1% podcast host of people wanting to come onto my show? I am reading ACTUAL, REAL pitches I get everyday to help you avoid the common mistakes when pitching podcasts! If you want to get onto more podcasts, join our PR program for a proven, winning PR system that positions you as the industry authority so you can get more sales, SEO, and credibility!

Here’s What We Cover In the Episode and More:

• Reads actual poorly written podcast pitches received
• Common mistakes found in these pitches 
• The importance of personal relevance and not delegating pitches to agencies 
• Need for specificity and relevance in pitches 
• How to focus pitches on the podcast’s audience, not just self-promotion 
• Suggestions on how to improve podcast pitching strategies

The worst podcast pitches aren’t just bad—they’re like a one-sided date where all you do is brag, ignore the other person’s interests, and then wonder why you got ghosted. If you can’t take five minutes to personalize your pitch, why should I spend 50 interviewing you? Remember, if your pitch looks like a copy-paste, it’ll land in the recycle bin faster than a bad subject line. Specificity wins hearts (and bookings), while generic fluff gets you a one-way ticket to “delete.” Be relevant, be real or be forgotten!

Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.   

• Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
• Join the Small Biz PR Facebook Group to get the best PR Tips
• Download the 10 ways to get free PR for your small business
• DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr 
• Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou 
• Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941

1. Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
2. Join the Small Biz PR Facebook Group to get the best PR Tips
3. Download the 10 ways to get free PR for your small business

Discover the three ways PR and visibility in media are changing in 2023! Hit that play button, and learn why leveraging that organic PR is so important in the long run.

Topics We Discuss in this Episode:

• Why you should invest in compounded organic traffic
• The harsh realities of social media to your PR efforts
• Maximizing ROIs by playing the long-term game of PR 
• Why you should connect with freelance writers and contributors
• The main reason why journalists will refer to small business founders
• Leveraging your message to the world through your pitch  

Resources Mentioned:

• Join Gloria Chou's PR Community:
  https://www.facebook.com/groups/428633254951941

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. 

Additional Resources:

• Get the PR Starter Pack
• 10 Story Angles to Pitch
• Let’s connect on Instagram

1. Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
2. Join the Small Biz PR Facebook Group to get the best PR Tips
3. Download the 10 ways to get free PR for your small business

If you want to pitch in any industry and confidently follow up with journalists, you should make a move now! Join us in this episode to discover how you can confidently connect with journalists and pitch before them. It's your time to finally be seen, heard, and valued regardless of your industry.

Topics We Discuss in this Episode:

• Who should receive your pitch: the writer or the editor?
• The ins and outs of following up on your pitch
• Maximizing relevance and timeliness in your emails
• The secrets to creating a compelling and effective pitch story
• Insights on writing for diversity and inclusivity

Resources Mentioned:

• Join Gloria Chou's PR Community:
  https://www.facebook.com/groups/428633254951941
• Connect with Danielle Broadway on Twitter:
  https://twitter.com/BroadwayWrites
• Follow Danielle Broadway on Instagram:
  https://www.instagram.com/dbroadwaywrites

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. 

Additional Resources:

• Get the PR Starter Pack
• Let’s connect on Instagram

1. Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
2. Join the Small Biz PR Facebook Group to get the best PR Tips
3. Download the 10 ways to get free PR for your small business

Join me in this final episode of the year as I share the lessons from my biggest mistakes in 2022 and how I've changed to become a better version of myself. Like me, you can turn your failures into business inspirations for other people.

Topics We Discuss in this Episode:

• How the scarcity mindset misaligns you from your values
• The power of leaning into radical generosity while setting boundaries
• Flipping the scripts of PR messaging in your business
• Leadership lessons on running a small business
• The magic of leading by inspiration, not by control or micromanagement

Resources Mentioned:

• Connect with Gloria Chou on LinkedIn: https://www.linkedin.com/in/gloriaychou
• Join Gloria Chou's PR Community: https://www.facebook.com/groups/428633254951941

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. 

Additional Resources:

• Get the PR Starter Pack
• Let’s connect on Instagram

1. Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
2. Join the Small Biz PR Facebook Group to get the best PR Tips
3. Download the 10 ways to get free PR for your small business

If you've been searching for honest conversations on better online marketing, look no further, for this episode is for you! Join us in this intimate discussion as we drop the ugly truth you need to hear to help your small business finally be heard, seen, and valued.

Topics We Discuss in this Episode:

• Why customers are expecting more value for their money
• Moving from coercive persuasion to value-based messaging
• Lessons from a business expert to generate millions in revenue
• The myths of mindset in the marketing industry
• Crafting and delivering on your business' promises 
• How personal vulnerability inspired genuine connection with customers

Resources Mentioned:

• Connect with Gloria Chou on LinkedIn:
  https://www.linkedin.com/in/gloriaychou
• Join Gloria Chou's PR Community:
  https://www.facebook.com/groups/428633254951941
• Visit Tarzan Kay’s website:
  https://tarzankay.com
• Read more true stories from Tarzan Kay:
  https://tarzankay.substack.com

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. 

Additional Resources:

• Get the PR Starter Pack
• Let’s connect on Instagram

1. Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
2. Join the Small Biz PR Facebook Group to get the best PR Tips
3. Download the 10 ways to get free PR for your small business

If you really want to get the journalists' attention, stop whatever you're doing and tune in. This episode will help you make the journalists read your pitch, see how your business can help people, and give you the recognition you truly deserve.   

Topics We Discuss in this Episode:

• The qualities of the most successful business founders
• Why journalists care more for their readers than you
• The real reason why business founders fear change
• The pitching elements that matter most for publishers
• Getting to the deepest core of what you do with your business
• How the organic PR model can truly help business founders 

Resources Mentioned:

• Connect with Gloria Chou on LinkedIn:
  https://www.linkedin.com/in/gloriaychou
• Join Gloria Chou's PR Community:
  https://www.facebook.com/groups/428633254951941
• Learn more about Jason Feifer:
  https://www.jasonfeifer.com
• Listen to Jason Feifer's podcast:
  https://www.jasonfeifer.com/build-for-tomorrow
• Download Jason Feifer's free audio course:
  https://www.jasonfeifer.com/free-training-audio-course

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. 

Additional Resources:

• Get the PR Starter Pack
• Let’s connect on Instagram

1. Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
2. Join the Small Biz PR Facebook Group to get the best PR Tips
3. Download the 10 ways to get free PR for your small business

Get ready to take the next step to make this year the time that you really go from unknown to being seen, heard, and valued. Tune in to this episode, and discover the end-of-year and beginning-of-year angles you can pitch to the media, so you can start the new year as a new you!

Topics We Discuss in this Episode:

• Why the end and beginning of the year are all about PR opportunities
• Pitching angles that matter in Q4 to end the year right
• How planting seeds early in the year helps your business grow
• The many facets and reasons for pitching as early as Q1
• A new perspective on serving your customers

Resources Mentioned:

• Connect with Gloria Chou on LinkedIn:
  https://www.linkedin.com/in/gloriaychou
• Join Gloria Chou's PR Community:
  https://www.facebook.com/groups/428633254951941
• Small Business PR Podcast-Episode # 55:
  https://www.gloriachoupr.com/show-notes/how-to-get-your-new-product-in-gift-guides-from-first-time-founder-kim-behzadi

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. 

Additional Resources:

• Get the PR Starter Pack
• Let’s connect on Instagram

1. Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
2. Join the Small Biz PR Facebook Group to get the best PR Tips
3. Download the 10 ways to get free PR for your small business

Let this episode show you the untraditional but proven ways to discover how you can finally use visibility to land that top-tier media feature you deserve!

Topics We Discuss in this Episode:

• Why visibility is a top priority in doing PR
• The best places and the right time to be visible online
• Optimizing social media for PR visibility purposes and connection
• Why you shouldn't fear sending that pitch to the journalist
• Finding your voice through pitching and connecting with people
• Routines and habits to build your mindset for PR visibility

Resources Mentioned:

• Connect with Gloria Chou on LinkedIn:
  https://www.linkedin.com/in/gloriaychou
• Join Gloria Chou's PR Community:
  https://www.facebook.com/groups/428633254951941
• Know more about Ivory Howard:
  https://www.facebook.com/groups/428633254951941
• Get access to Ivory Howard's Free Program:
  https://programs.ivoryhoward.com/zen/fitinfive

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. 

Additional Resources:

• Get the PR Starter Pack
• Let’s connect on Instagram