Perfume Room – Details, episodes & analysis

US Men's Gymanstics MEDALLED OLYMPIAN Asher Hong is in the Perfume Room this week!! Surely by now you've seen the viral clip of Asher getting interviewed at the Olympics where he smells the interviewers neck and correctly identifies the fragrance he's wearing [Givenchy Gentleman].

Asher, in addition to being a medalled olympian, is a full-time student at Stanford, NCAA athlete, and you guessed it: FRAGHEAD!

Today we chat all things olympics - the team, Olympic Village, Paris perfume shopping, scents he packed to compete, and the other vault he holds most dear: his perfume vault :)

FRAGS MENTIONED:

Profumum Roma Freccia 1921, Givenchy Gentleman, Club de Nuit Icon, Bleu de Chanel, Guerlain L’Homme Ideal, YSL Y, PdM Greenley (dupe), Sospiro Vibrato (dupe), Acqua di Parma Fico Di Amalfi, PdM Sedley (dupe), Dumont Paris Nitro Red, Mancera Instant Crush, Baccarat Rouge 540, PdM Delina, Bleu de Chanel, Dior Sauvage, YSL Y, Mancera Cedrat Boise, Davidoff Coolwater, CK Obsession, Dior Homme Intense, Guerlain L’Homme Ideal, Initio: Oud for Greatness, Side Effect, Psychedelic Love; Tiziana Terenzi Laudano Nero, YSL Babycat, Ombre Leather, Tom Ford Ombre Nomad, Acqua di Gio, pumpkin spice latte candles

FOLLOW: @asher_hong04 (IG) | @ashhong04 (TT)

What do the Royal Family, Jude Law, Cindy Crawford, and Machine Gun Kelly all share in common? Their perfumer, Azzi Glasser.

Azzi, Founder of The Perfumer's Story, is not just a perfumer to the stars; she also perfumes the characters they play on screen. For Jude Law, she created his vetiver-forward signature scent; for his role as King Henry VIII, she created one that smelled like pus. And blood. And shit.

Move over Stanislavski. The Glasser Method has arrived.

FRAGS MENTIONED:

Perris Montecarlo Cacao Azteque, Atelier Cologne Jasmin Angelique, Serge Lutens Santal Majascule, L'Artisan Passage D’Enfer, Agent Provocateur, Issey Miyake, Coco Mademoiselle, Michael Kors, The Perfumer's Story: Sequoia Wood, Mr. Vetivert; Guerlain Vetiver, TPS: Amber Molecule, Rain on Earth; Dior Poison, Giorgio, YSL Jazz, CK Obsession, Cacharel: Anais, LouLou; Worth, Lentheric Tweed, Perfumer's Story C, YSL Opium, Escentric Molecules, Issey Miyake for Men, TPS: Build and Destroy, Rain on Earth, Fig Ambrette, Black Moss, Twisted Iris, Grey Myrrh

SHOP: theperfumersstory.com

FOLLOW: @theperfumersstory

SUBSCRIBE: to the Perfume Room substack to catch the official post show, every Friday!

Longtime Perfume Room friends Cathleen Cardinali and Anthony Policino, aka the duo behind Thin Wild Mercury, are back in the Perfume Room this week! From episode 1 to 140, so much has changed! This week we're chatting NYC, fantasy accords, scenting history, and of course the new Thin Wild Mercury New York collection!

FRAGS MENTIONED:

Amphora Parfum: Primal Yell, Sublimate; Hilde Soliani Fraaagola Saalaaata, Giardini di Toscano Celeste, Sora Dora Mallow, Thin Wild Mercury Chelsea Staircase, Chloe, Baccarat, Moschino Cheap & Chic, Liz Claiborne Curve, Thin Wild Mercury: Laurel Canyon, Whiskey; D.S. & Durga Rose Atlantic, Byredo De Los Santos, Aesop Marrakech Intense, Acqua Di Parma Essenza, Thin Wild Mercury: 34 Bohemian Cafes, Sheep Meadow, Chelsea Staircase, Girl of the Year, Robert Piguet Fracas

FOLLOW: @thinwildmercury

SHOP: shopthinwildmercury.com

SOTD: amphoranyc.com

Beyonce and Jay-Z, Barack and Michelle, David and Victoria… LEV & ALINA. Today, I sit down with the ultimate power couple—The Maker Hotel & Fragrance Co-Founders, Lev Glazman and Alina Roytberg. Business and life partners whose titles (past and present) span from Founders to Presidents to Hoteliers to Noses to Designers to Restauranteurs, are also the same duo behind Fresh Beauty. We discuss the intimacy and role  scent has played in their own relationship, the SOLE fragrance behind the Iron Curtain (and the one that secretly penetrated it), how their respective upbringings in the Soviet Union impacted their fragrance journey, and, of course, the story of The Maker Hotel — a hotel by and for fragrance enthusiasts complete with a dedicated fragrance library and an eponymous line of luxury perfumes and candles.

FRAGS MENTIONED:

Floris Platinum 22, Commodity Paper +, The Maker: Stag, Libertine, Wild, Naked; Miss Balmain, Red Moscow (Men’s & Women’s), Lancome Climat, Guerlain Vetiver, Paco Rabanne, Givenchy Gentleman, Nina Ricci L’Air du Temps, Joop!, The Maker Spiritus (candle), The Maker Fire

FOLLOW: @themakerhotel @perfumeroompod

SHOP/VISIT THE MAKER: themaker.com

SHOP MY DISCOVERY SET: twistedlily.com/products/twisted-talent-x-emma-vernon

Maison Crivelli Founder Thibaud Crivelli is in the Perfume Room this week! Thibaud shares the ethos behind ‘slow perfume,’ the thru-line of *shock* in all of his fragrances, tales of his travels around the world the scents that came from them, the multi-sensorial discovery kit and what's actually on those re-usable blotters (spoiler alert: it’s not just pretty patterns), the biggest compliment-getter of the collection (thus far ;)), and of course, what’s next.

FRAGS MENTIONED:

Maison Crivelli: Citrus Batikanga, Papyrus Moleculaire, Hibiscus Mahajad, Santal Volcanique, Papyrus Moleculaire, Lys Solaberg, Patchouli MagnetiK, Citrus BatiKanga, Armani Acqua di Gio, YSL Live Jazz, Hermes Terre d'Hermes, Dior Homme, Lancome Figues & Agrumes, Frederic Malle Iris Poudre, Nettuno Mendittorosa, Maison Crivelli: Iris Malikhan, Rose Saltifolia

FOLLOW: @maisoncrivelli

10% off w/ code perfumeroom10: twistedlily.com

WATCH PERFUME ROOM LIVE: https://caveat.nyc/event/perfume-room-live-5-21-2022/

Today I am joined by BROWN GIRL Jane Co-Founders Malaika Jones and Tai Beauchamp. BROWN GIRL Jane is Black women-owned, plant-based wellness line with everything from CBD gelees and serums to you guessed it… fragrance! What all of their products have in common is the they were specifically designed with the needs and wants of BIPOC women in mind. In this episode we discuss the inspiration behind the brand, the kismet story behind its founding, and of course… the most recent expansion into fragrance! 

FRAGS MENTIONED

Grace de Monaco Promenade Sur le Rocher, BROWN GIRL Jane: Lamu, Casablanca; Frederic Malle Portrait of a Lady, Byredo Oud Accord, BROWN GIRL Jane Baha’i, Creed, Bond No. 9, Issey Miyake, Dior Poison, Oil of Olay, VS Pear Glace, DKNY Cashmere Mist, By Kilian Love Don’t Be Shy, B&BW, Jean Paul Gaultier, Miss Dior, Chanel Chance

FOLLOW: @itsbrowngirljane @taibeau @browngirlmalaika

SHOP: www.browngirljane.com

VOTE FOR TFF Awards: fragrance.org

Veteran beauty exec turned fragrance founder Michelle Feeney is in the Perfume Room today. Michelle's illustrious background in the industry spans everything from launching Creme de la Mer, spearheading the MAC AIDS initiative as the VP Communications, and later becoming the CEO of St Tropez. Today, she is the Founder and CEO of Floral Street, a fragrance brand known for its sustainable packaging and ingredients. Michelle and I chat about everything from her glam PR life in NYC in the 90s, the process of collaborating with renowned Master Perfumer Jerome Epinette, Floral Street’s expansion into the home space, how her family's wine business informed the brand's creative direction, and of course, the most memorable piece of advice she ever received… from Liza Minelli.

FRAGS MENTIONED:

Au Pays de la Fleur D'Oranger Neroli Blanc Intense, ALOF Freckled and Beautiful, PdM Oriana, By Kilian Love Don't Be Shy, Memo Sintra, Nobile 1942 Perdizione, Floral Street: Sunflower Pop, Black Lotus, Iris Goddess, Ylang Ylang Espresso; Prescriptives Calyx, Floral Street: Wild Vanilla Orchid, Wonderland Peony; Dior poison, Revlon Charlie, Cacharel Anais Anais, L’Artisan Parfumeur, Floral Street: Chypre Sublime

FOLLOW: @floralstreet_

DISCOUNT: www.floralstreet.com PERFUMEROOM20 for 20% off

VOTE FOR TFF Awards: fragrance.org

Today’s episode is the best, and that’s my 100% objective take. We are joined by two of three co-founders behind Akro— multi-award-winning Master Perfumer Oliver Cresp, and his daughter/Co-Founder, Anaïs Cresp (the third founder who unfortunately could not join is Anaïs’ partner, Jack Miskelly). Akro is an incredible (and very new) niche brand that creates daring, polarizing, addicting fragrances inspired by everyday vices. We discuss the inspiration behind the line as well as the personal stories behind each fragrance, and Olivier explains the very nuanced difference between abstract versus figurative fragrances (he operates in the ‘figurative’). DW; we obviously discuss Angel and Olivier reveals how despite its mainstream popularity, it was actually one of the the first-ever *niche* fragrances. Olivier also defines his signature style within his diverse and prodigious portfolio.

FRAGS MENTIONED:

Akro: Ink, Dark, Awake, Haze; Mugler Angel, Akro: Malt, Smoke, Night, Malt, Ink; Guerlain Vetiver, D&G Light Blue, Penhaligon’s Juniper Sling, Dolce & Gabbana Dolce & Gabbana, Nina Ricci Nina, YSL Black Opium, YSL Mon Paris, Kenzo, Givenchy Gentleman

FOLLOW AKRO: @akrofragrances @oliviercresp

10% OFF WITH CODE 'PERFUMEROOM10': https://twistedlily.com/collections/akro-1 

GET TIX PERFUME ROOM LIVE: https://tinyurl.com/yckrcxs6

Today, world-renowned, award-winning Master Perfumer Alberto Morillas is in the Perfume Room! Alberto is the visionary (and nose) behind blockbuster fragrances you know and love like Estee Lauder Pleasures, Gucci Bloom, CK One, Versace Bright Crystal, Kenzo Flower, Lancome Miracle, Thierry Mugler Cologne, Marc Jacobs Daisy and Armani Acqua Di Gio… and there are hundreds more where that came from! In this episode, we talk mostly about his own personal pride and joy-- his candle and fine fragrance parfum d’excellence: Mizensir. We discuss how and where he sources inspiration, his creative process, what it’s like being in business with his family, his muses, the art and science of perfumery, and of course, Mizensir's newest launches: Vert Empire and Ambre Magique.

FRAGS MENTIONED:

Mizensir: Luxury, Vert Empire, Très Chère, Little Bianca, Ambre Magique; Kismet Olfactive: Tuberose Tantra, Nymphea, Wedding in Oaxaca, Nostalgia, Studio Scent; Mizensir Verveine Menthe, Mizensir White Rose, Cartier Must II Cartier, Rochas Byzance, Courrèges FH 77, Mizensir Ambre Magique, Estee Lauder pleasures, CK One, Marc Jacobs Daisy

FOLLOW ALBERTO: @morillas.alberto

FOLLOW MIZENSIR: @mizensirparfums

10% OFF MIZENSIR WITH CODE ’PERFUMEROOM10’ : https://twistedlily.com/collections/mizensir

Wrestling Champion, Hall of Famer, and Producer Gail Kim is in the Perfume Room today. This episode is a little less perfume-centric than others, but there are so many parallels in both industries and if you've ever wondered anything about the behind the scenes of wrestling, today's ep is for you. We chat about everything from cultivating a wrestling persona, developing a signature move, the smells of Gail's celeb-chef husband Robert Irvine, as well as the bad ['f' and 'o'] words that need to be retired for good.

FRAGS MENTIONED:

Davidoff Cool Water, Kenneth Cole Vintage Black, Bleu de Chanel, Ralph Lauren Romance, Burberry, Akro Ink, Akro Malt, Mizensir Ambre Magique, Mizensir Vert Empire

FOLLOW GAIL: @gailkimitsme

TWISTED LILY DISCOVERY KIT: twistedlily.com/pages/emma-vernon

SHOP MY DISCOUNTS: linktr.ee/emmavern