Explore every episode of the podcast Small Business PR
Dive into the complete episode list for Small Business PR. Each episode is cataloged with detailed descriptions, making it easy to find and explore specific topics. Keep track of all episodes from your favorite podcast and never miss a moment of insightful content.
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Title
Pub. Date
Duration
What Grief Taught Me About Business And Life
23 Dec 2024
00:43:35
In this powerful episode, I join grief coach AmarAtma to explore how grief transforms our approach to business and life. We'll share raw, unexpected lessons about resilience, connection, and finding meaning through healing. Our conversation goes beyond survival to reveal how grief can be a profound teacher. If you've ever wondered how entrepreneurs navigate loss, this is for you.
Effective Strategies for Managing Grief and Building Resilience in Business Success
See grief as a reminder of what you love and how you grow.
Let your emotions breathe instead of trying to run away from them.
Use tools like journaling, venting, or mindful movement to process feelings.
Learn to pause, reflect, and adapt instead of always pushing forward.
Regular body-and-mind care can boost your creativity and clarity.
Celebrate your wins, no matter how small, and let them fuel your future.
Grief might feel like the uninvited guest, but it’s actually here to help you grow, adapt, and thrive. By leaning into it, you can build a business that’s not just successful but deeply aligned with who you are—and that’s the kind of magic you can’t fake!
Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.
If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.
How To Make An Annual Plan That Works w/ Frenchie Ferenczi
16 Dec 2024
00:33:17
Thinking about planning your year and analyzing your business so you can set yourself up for success for the next year? A to-do list is not a plan, so today my guest will show you exactly how to start and make an annual plan that actually sticks and works!
Easy Tips for Crafting an Annual Plan That Boosts Your Business Success
Prioritize PR, SEO, email marketing, and social media to support your sales funnel.
Begin with measurable goals like revenue growth or audience expansion.
Use data to assess successes, failures, and guide future efforts.
Limit your focus to 1-3 impactful strategies aligned with your goals.
Align initiatives with lead generation, nurturing, conversion, delivery, or retention.
Focus on scaling core offerings to build a strong, sustainable foundation.
Planning ahead doesn’t have to be overwhelming—just keep it simple and focused. Whether you’re aiming for more revenue, better leads, or streamlined products, clear goals and sticking to what works can drive big growth. Simplicity scales, so focus on what truly matters and treat your business like a system that thrives with the right care and tools!
Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.
If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.
The WORST Podcast Pitches I Ever Received As A Podcast Host
14 Oct 2024
00:37:22
Want to know the worst pitches I get as a top 1% podcast host of people wanting to come onto my show? I am reading ACTUAL, REAL pitches I get everyday to help you avoid the common mistakes when pitching podcasts! If you want to get onto more podcasts, join our PR program for a proven, winning PR system that positions you as the industry authority so you can get more sales, SEO, and credibility!
Here’s What We Cover In the Episode and More:
Reads actual poorly written podcast pitches received
Common mistakes found in these pitches
The importance of personal relevance and not delegating pitches to agencies
Need for specificity and relevance in pitches
How to focus pitches on the podcast’s audience, not just self-promotion
Suggestions on how to improve podcast pitching strategies
The worst podcast pitches aren’t just bad—they’re like a one-sided date where all you do is brag, ignore the other person’s interests, and then wonder why you got ghosted. If you can’t take five minutes to personalize your pitch, why should I spend 50 interviewing you? Remember, if your pitch looks like a copy-paste, it’ll land in the recycle bin faster than a bad subject line. Specificity wins hearts (and bookings), while generic fluff gets you a one-way ticket to “delete.” Be relevant, be real or be forgotten!
Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.
If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.
Discover the three ways PR and visibility in media are changing in 2023! Hit that play button, and learn why leveraging that organic PR is so important in the long run.
Topics We Discuss in this Episode:
Why you should invest in compounded organic traffic
The harsh realities of social media to your PR efforts
Maximizing ROIs by playing the long-term game of PR
Why you should connect with freelance writers and contributors
The main reason why journalists will refer to small business founders
Leveraging your message to the world through your pitch
If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.
If you want to pitch in any industry and confidently follow up with journalists, you should make a move now! Join us in this episode to discover how you can confidently connect with journalists and pitch before them. It's your time to finally be seen, heard, and valued regardless of your industry.
Topics We Discuss in this Episode:
Who should receive your pitch: the writer or the editor?
The ins and outs of following up on your pitch
Maximizing relevance and timeliness in your emails
The secrets to creating a compelling and effective pitch story
If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.
Join me in this final episode of the year as I share the lessons from my biggest mistakes in 2022 and how I've changed to become a better version of myself. Like me, you can turn your failures into business inspirations for other people.
Topics We Discuss in this Episode:
How the scarcity mindset misaligns you from your values
The power of leaning into radical generosity while setting boundaries
Flipping the scripts of PR messaging in your business
Leadership lessons on running a small business
The magic of leading by inspiration, not by control or micromanagement
If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.
If you've been searching for honest conversations on better online marketing, look no further, for this episode is for you! Join us in this intimate discussion as we drop the ugly truth you need to hear to help your small business finally be heard, seen, and valued.
Topics We Discuss in this Episode:
Why customers are expecting more value for their money
Moving from coercive persuasion to value-based messaging
Lessons from a business expert to generate millions in revenue
The myths of mindset in the marketing industry
Crafting and delivering on your business' promises
How personal vulnerability inspired genuine connection with customers
If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.
If you really want to get the journalists' attention, stop whatever you're doing and tune in. This episode will help you make the journalists read your pitch, see how your business can help people, and give you the recognition you truly deserve.
Topics We Discuss in this Episode:
The qualities of the most successful business founders
Why journalists care more for their readers than you
The real reason why business founders fear change
The pitching elements that matter most for publishers
Getting to the deepest core of what you do with your business
How the organic PR model can truly help business founders
If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.
Get ready to take the next step to make this year the time that you really go from unknown to being seen, heard, and valued. Tune in to this episode, and discover the end-of-year and beginning-of-year angles you can pitch to the media, so you can start the new year as a new you!
Topics We Discuss in this Episode:
Why the end and beginning of the year are all about PR opportunities
Pitching angles that matter in Q4 to end the year right
How planting seeds early in the year helps your business grow
The many facets and reasons for pitching as early as Q1
If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.
Let this episode show you the untraditional but proven ways to discover how you can finally use visibility to land that top-tier media feature you deserve!
Topics We Discuss in this Episode:
Why visibility is a top priority in doing PR
The best places and the right time to be visible online
Optimizing social media for PR visibility purposes and connection
Why you shouldn't fear sending that pitch to the journalist
Finding your voice through pitching and connecting with people
Routines and habits to build your mindset for PR visibility
If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.
If you want to go out from being unknown to being seen, heard, and valued, you must learn the right way to pitch. This episode will help you create a pitch that not only gets noticed but is credible, relevant, and has a unique point of view. This will definitely help you land that PR feature you truly deserve.
Topics We Discuss in this Episode:
Common elements and practices that make your pitch look bad
The importance of researching the recipient of your PR pitch
Why credibility is the least important factor when pitching
Actionable steps to getting your pitch easily noticed
Why pitching specifics matters more than you realize
Giving value to the journalist, the press, and their audience
If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.
If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.
If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.
How To Get Into ANY Shopping, Product, Gift Guides w/ Emily Cieslak
07 Oct 2024
00:35:11
Ever wanted to get your product into a magazine like Marie Claire, People, or on shopping guides so you get more sales and brand authority? This episode is a MUST listen for anyone wanting to get their products into their dream outlets organically, without pay to play or having to know the journalist or outlet! Tune in as shopping/commerce writer, Emily Cieslak, talks about all the ways a small business can get their indie brands into these outlets!
Here’s What We Cover In the Episode and More:
Insights on writing buying guides, focusing on SEO, product selection and expert input.
How to pitch products for editorial features, including preparation and timing.
Common mistakes in pitching, such as irrelevant pitches.
Tips on making pitches stand out: uniqueness, inclusivity, sustainability.
Effective pitching techniques, from subject lines to follow ups.
The impact of strong PR strategies on small brands.
Getting into shopping, product or gift guides is all about knowing your audience – and by audience, I mean the editors. Do your homework: tailor each pitch to the publication, highlight your product’s unique angle and align it with current trends like sustainability or inclusivity. Keep it short, sweet and relevant, because editors are like shoppers themselves— they love a good deal, but hate wasting time on irrelevant pitches. Finally, be persistent but not pushy; remember, you’re building relationships, not just getting a feature.
Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.
If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.
If you're thinking of pitching for a product guide or something that's seasonal, this episode is for you. Access the journalist's mind on what comprises the winning pitches that help business founders get their products featured on shopping guides.
Topics We Discuss in this Episode:
Practical steps to prepare for pitching your product
Understanding what shopping guides are really for
What makes a great pitch according to a journalist
The biggest pitching mistakes of most business founders
How you should connect to a journalist before and after your pitch
If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachou.com/masterclass.
If you're still on the fence, waiting for the 'perfect' moment, I'm telling you it's time to take action for your small business. The best step you can take now is to tune in to this episode and discover the five things my PR students have in common that get them featured in top media outlets. Soon enough, I hope to see you featured, too!
Topics We Discuss in this Episode:
Maximizing social media to connect with the right journalists
Why you should embrace specificity in your PR message
The PR truth that every business founder must understand
How adaptability and agility help you in your PR pitches
Embracing rejections to move the needle of your business
If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachou.com/masterclass.
If you're serious about getting your products featured on gift guides, take that first PR step by tuning in to this episode. You'll discover how to get started and learn to adapt along the way, even if you're a first-time business founder.
Topics We Discuss in this Episode:
The # 1 trait that business founders must possess
Making buckets of priorities for your business and PR
Why PR, not social media, is the path for marketing your products
A trifecta model for following-up journalists
Instilling relevance for pitching in gift guides all season long
How your small wins lead to the most extraordinary ripples for your business
If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachou.com/masterclass.
If you're ready to be featured as the industry expert and the go-to service provider, tune in to this inspiring episode that will surely help grow your service-based business while giving value to the world. It's your time to land the free media features you deserve.
Topics We Discuss in this Episode:
PR Insights from a service-based entrepreneur
Finding inspirations and ideas for PR pitches
Why your 'expert opinions' matter more than ever
The main reason why you should not sell before journalists
How to go from cold outreach into inbound leads
Reaping all the ROI you deserve because of your PR efforts
If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachou.com/masterclass.
Let's take a deep dive into finding the reason for every season for your products, so you can finally land that gift guide feature you genuinely deserve!
Topics We Discuss in this Episode:
The distinct purposes of gift guides
Fitting your gift guide pitch in the publisher's timeline
How to find the right publication to feature your product
Insider tips and insights on pitching for a holiday gift guide
Finding the reasons in your product all season long
How affiliate links help your product get more visibility
If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachou.com/masterclass.
If you have plenty of questions about landing that feature on gift guides and product roundups, the chances are you'll have your questions answered in this episode.
Topics We Discuss in this Episode:
Keeping an open mindset for pitching in all seasons
The right angles that matter in this season for the journalists
Working around the timelines of journalists and publishers
How to best demonstrate your product/services
Expert PR tips to attract journalists to read your pitch
If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachou.com/masterclass.
If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachou.com/masterclass.
Join us as we dive deep inside the mind of a journalist to understand how they think and what they are exactly doing with your PR pitches. Once you know the dos and don’ts of PR, you will be more confident in your organic PR efforts.
Topics We Discuss in this Episode:
An insider's view of what a journalist's inbox looks like
Keeping your pitches concise yet meaningful
Why are you the best person to pitch your product or service
The elements that matter most in your pitch for journalists
How envisioning your life leads to better pitches and messages
Following the right timing and timeline when pitching
If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachou.com/masterclass.
In this episode, let's take press releases from being good to great by understanding how PR works for journalists and, most importantly, by studying examples of press releases I have written that achieved national recognition.
You just can't miss this episode if you finally want to launch and create that great press release!
Topics We Discuss in this Episode:
How being specific makes your press release great
Examining exemplary press release structures and content
The importance of concise and relevant messaging in press releases
Insider tips and tricks in testing your press release
If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachou.com/masterclass.
In this episode, we invited Stacy Tuschl, also a PR expert, to share with us the most important PR lessons she got from pitching and appearing on over 100 podcasts.
Whether you're new to PR or have been pitching for more PR exposure, you can gain abundant PR lessons and expert insights by tuning in.
Topics We Discuss in this Episode:
Strategies for prioritizing PR and business activities
How to build momentum for your PR exposure
Why you should track what’s working for you
The power of the snowball effect in PR
An insider’s look into the inbox of podcast producers
If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachou.com/masterclass.
How To Take a Sabbatical and Not Feel Guilty About It w/ Jereshia Hawk
30 Sep 2024
00:31:56
If you want a refreshing conversation about re-defining success and giving yourself permission to take a break, this episode is for you. We are constantly told in the entrepreneur world to grow at all costs, which can lead to unhealthy and unrealistic expectations of what success looks like. I'm joined by business strategist Jereshia Hawk as she shares her journey of building her business from zero to 1 million+ a year in revenue and why she decided to take a step back by taking a 7 month sabbatical at the height of her business growth.
Here’s What We Cover In the Episode and More:
Jereshia’s decision to take a planned sabbatical at the height of her career
Key themes like internalized capitalism, burnout, and redefining success
Jereshia’s business journey and how she planned her seven-month sabbatical
The role of money mindset and discovering the concept of “enough”
Shifts in business priorities and how personal growth played a role
Value of agency, defining success, and healing through business
Tips for managing stress, personal boundaries, and self-care as a business owner
Taking a sabbatical isn’t stepping away from success; it’s recharging your superpowers. Remember, burnout doesn’t make you a hero— balance does. So ditch the guilt and embrace the break; your best work is waiting on the other side of rest!
Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.
If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.
In this special episode, I would like to show you how you can overcome what you think is impossible in your PR journey. Not even age, ethnicity, academic background, or inexperience can hold you back from being the best version of yourself.
Topics We Discuss in this Episode:
Ways to overcome impostor syndrome and self-doubts in doing PR
How creating your story helps you build your brand
Crafting messages (DMs and emails) that journalists can't resist opening
Why practicing your pitch is better than waiting for the right timing
The benefits of always pitching before media to clarify your narrative
Utilizing your story to create more business opportunities
If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachou.com/masterclass.
If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachou.com/masterclass.
Whether you want to launch your own podcast, become more confident in your media features, or hope to guest in someone's podcast, this special episode is the right place for you!
Topics We Discuss in this Episode:
Understanding the business of podcasting
Why business founders should try podcasting at least once
If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachou.com/masterclass.
In this episode, our guest, Madeline Schwarz, shares practical insights and suggestions on how you can pitch yourself if you find it difficult to speak up or if you lean towards being an introvert.
Topics We Discuss in This Episode:
Why introverts should write and speak to the media for PR
Showing a mindset of resilience in pitching as an introvert
The PR hacks for introverts to navigate their way in pitching
Fitting the pieces of the PR jigsaw puzzle
How to construct concise and captivating PR presentations
If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachou.com/masterclass.
In this episode, we’ll take time to emphasize the importance of story pitching during spring/summer. Most importantly, it’s also high time that we use our creative juices to write those pitches that editors and publications will surely love.
Topics We Discuss in This Episode:
Why you need to pitch regardless of the season
Taking advantage of holidays and events for your PR pitch
The framework for finding unique and relevant angles
Using trends and expert insights to pitch your story
If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachou.com/masterclass.
If you fear showing up or don't exactly know the steps to be more visible to journalists and businesses, you may miss out on many PR opportunities. Let this episode show you the untraditional but proven ways to discover how you can finally use visibility to land that top-tier media feature you deserve!
Topics We Discuss in this Episode:
Why visibility is a top priority in doing PR
The best places and the right time to be visible online
Optimizing social media for PR visibility purposes and connection
Why you shouldn't fear sending that pitch to the journalist
Finding your voice through pitching and connecting with people
Routines and habits to build your mindset for PR visibility
If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.
This is part two of our deep dive into press releases. In case you missed the last episode, we talked about what a press release is and how to use them as your leverage. If you want to catch up on that episode, click here!
Topics We Cover in This Episode:
Crafting the elements of an effective press release
Why every business needs a unique story to tell
Why media relations are essential in press release distribution
How your headline makes or breaks press releases
How to use press releases for SEO
Why eReleases is a great option to get your press release published
If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachou.com/masterclass
Mickie Kennedy, founder, and president of eReleases. His company helps businesses, startups, and authors get website traffic and better quality customers through coverage in the media.
Start attracting all the attention that you truly deserve! That press release may be the catapult your business is missing.
Topics We Cover in This Episode:
Understanding press releases and newswire
Using press releases as leverage
Exploring unique forms and types of press releases
Finding the ‘right’ timing for your press releases
Using your unique selling proposition to gain media attention
Crafting the elements of an effective press release
If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachou.com/masterclass
If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.
In this episode Kristy Carruthers, can help you not only identify your story, but she'll discuss how you can assemble all the 'mess' in your narrative and turn these 'messes' into your PR message.
Topics We Discuss in this Episode:
The beauty of storytelling pitches versus a marketing pitch
How to take advantage of using relevant data in your pitches
Understanding the value of op-ed columns for PR
Why pursuing follow-ups with journalists is always worth it
Practicing the mindset shift to land top-tier publications
If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.
Why It's Never Too Late To Pitch Gift Guides w/ Shopping Editor Victoria Giardina
23 Sep 2024
00:39:58
If you make a product that needs to get into the hands of more people, getting featured in a gift guide, product round up, or shopping "best of" lists can be a game changer for your business by skyrocketing you sales, SEO, and authority. Just one feature in Oprah's favorite things or NYTimes can catapult your business into a household name, and the best part is that it is NEVER TOO LATE to pitch for gift guides. Journalists write gift guides ALL YEAR ROUND, even one week before Christmas and even AFTER Christmas, so do not delay and start pitching your product now for gift guides to get the same incredible results as our PR members! Hear it directly from a journalist the who, what, when, where, and how of all things gift guides!
Here’s What We Cover In the Episode and More:
Importance of service journalism in product reviews
Planning for seasonal stories and gift guides
Insights on pitching products for various occasions like Father’s Day, holidays
The significance of SEO and content strategy in commerce reporting
Process of curating and updating gift guides
Relevance of small businesses in commerce content
Tips on how small businesses can get featured in major publications
Role of affiliate programs and partnerships in securing coverage
Timing and best practices for pitching products to media outlets
Differences between organic coverage and paid placements
Subject line and pitch content advice for successful media outreach
Just like last-minute shoppers, editors are always hunting for the perfect pick. Pitching late is like finding the only open spot on Christmas Eve— it might just be the golden ticket. Remember, even Santa takes requests up until the last minute!
Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.
If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.
Prepare for your notes and your mind to be blown away as our podcast guest illustrates how you should pitch so naturally that it feels like you’re not selling at all. Instead, his examples and experiences may be the inspiration you need to finally find an angle to pitch even from the most unlikely places and ideas.
All that and more are some of the key insights you’ll surely love in this episode. For now, one idea is clear—now is the best time for you to get started!
Topics We Discuss in this Episode:
How to shift to a mindset of your expertise
Picking and pacing your pitching angles
A comparison of pitching your service and your product
Why optimizing your social media profiles benefits you
The reasons why business founders must always do PR
If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.
It’s high time that your pitch and your business get recognized by the world. That next huge move may just need you to create genuine relationships with journalists. So, let’s waste no time!
Topics We Cover in this Episode:
The truth about presenting yourself before journalists
How to genuinely connect with journalists
Finding refreshing angles for your pitches
The PR method to help your service stand out from the crowd
How to go about controversial and polarizing pitches
Becoming solution-oriented and value-driven in your pitches
If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.
Let’s keep your PR momentum going, for sometimes, all it takes is for you to keep on pitching, finding the right story angles, or making that follow-up call. All that and more will be thoroughly discussed in this special episode.
Topics We Cover in This Episode:
How to do cold outreach to journalists
Writing a concise and clear message to pitch
The best social media platforms for you to connect with journalists
How to find the best angles to pitch
Checking the boxes of news relevance
The practical ways to make journalists read your pitches
If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.
If you’re an aspiring writer or an independent book author, this episode is meant to help you explore unconventional yet effective activities that can make you more prominent than other writers and finally publish your book!
Topics We Discuss in this Episode:
The mindset shift you need to pitch your stories
How to plant the seeds of publication
Hacking your way to that first media feature
The positive impact of stories
How to get your story off the ground for publication
If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.
If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.
If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.
If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.
If you are looking for ways to get featured on podcasts, in your local media, or even national TV, Ellen shares several actionable insights on how to pitch to these different media outlets and why it’s a viable marketing strategy.
Topics We Cover in This Episode:
The #1 hack to get featured on a podcast
Quick tips on structuring the perfect pitch
The best ways to get a journalist or host to open your requests
How to foster a respectful and “of service” mindset
Whether getting featured on TV is worth the effort
If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.
If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.
Jennifer is here to answer all the questions you’ve ever wanted to ask a journalist. Find out what subject lines stand out in a sea of emails, what makes a story interesting to a journalist, and whether following up is actually annoying or not.
TOPICS WE COVER IN THIS EPISODE:
What Business Insider covers
How to stand out as a small business
The importance of being familiar with current events
The power of tangible deliverables
Using data, surveys, and predictions in your pitch
Familiarizing yourself with the journalist and publication you are pitching to
Being able to articulate how your business is relevant
If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.
How Product Owners Can Get Featured Year Round With Kim Behzadi
16 Sep 2024
00:21:54
From helping thousands of product businesses get featured in the hottest gift guides and magazines such as Oprah's favorite things, BuzzFeed, Elle and more, this episode with our PR member and product owner Kim who is a first time founder will give you the strategies and confidence to finally make PR a priority in your business. Listen in as she shares how PR not only helped her grow sales and SEO, but also helped her hire staff, open a brick and mortar store and launch a bookfair with the media wins she got through the methods she learned in our program!
Here’s What We Cover In the Episode and More:
Kim’s journey from passion project to impactful business
How Kim shattered limiting beliefs about PR and business success
Achieving national media coverage through PR, including major outlets like Fox News, New York Post and Women’s Day
The role of relevance in successful PR pitches
Importance of follow up and building relationships with journalists
Leveraging PR skills to grow other areas of business, including partnerships and community events
Overcoming imposter syndrome and building confidence through PR
Kim’s upcoming goals: national platform launch, holiday season pitches and book fair preparations
By mastering the art of relevance and persistence, you can get featured all year long. Just like Kim, don’t limit yourself to big holidays or trending seasons. Follow up, get creative with your pitches, and stay tuned into what’s happening in the world. Remember: It’s not about selling— it’s about being the story the world wants to hear.
Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.
If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.
In this episode Leeanna shared what inspired her to create her product, what the evolution of press success can look like for a small business, how she pitches her product to different audiences, and more.
Topics We Covered In This Episode :
Entering into a huge industry as a small business
Researching what you need rather than thinking too far ahead
When to get started with PR
Focusing on what you know
Getting your product into a big retailer
Why you should follow up more than once
How to get features for free
The value of making connections with people over time
How to approach sending samples to people
Tweaking your pitch to be relevant to different audiences
If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.
If you have questions about pitching, following up, and getting results without being pushy then look no further. Makeba has answers to so many of your burning questions, and she’s sharing them right here on the Small Business PR podcast.
TOPICS WE COVER IN THIS EPISODE:
Landing press opportunities without any connections
Why you shouldn't be afraid to tell your story
The power of sharing your process
The value of small blogs
Establishing a digital presence
What it looks like to pitch, follow up, and land a press opportunity
If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.
If you want to hear Neill talk about changing the equation from “time spent = money and success” to “value created = money and success” and other gems, stick around.
TOPICS WE COVER IN THIS EPISODE:
Getting out of your own way
The importance of having the right mindset
A common misconception about time
The difference between being an employee in your business and an entrepreneur in your business
Understanding that success is created by value, not time
If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.