Small Business Marketing Sweet Spot – Details, episodes & analysis

The best social sharing snippet from this interview... "...even your homepage and your about page are all like really great sources to repurpose."

In this episode, I sat down with Emily Aborn, content copywriter and repurposing queen, to talk about how to maximize your content’s impact without constantly creating new stuff. Emily shares her process for repurposing podcasts, blogs, and more to reach a wider audience in a smarter way.

Enjoy the episode!

👉 For all the links and resources mentioned in this episode, check out the supporting ⁠blog post here⁠.

Stop second-guessing your to-do list and grab the Marketing Energy Matrix to focus on the tasks that actually get you results. 👉 ⁠⁠⁠https://compassdigitalstrategies.com/digital-marketing-services/marketing-energy-matrix/⁠⁠⁠

⁠⁠⁠Peek inside my toolbox for all my tools.⁠⁠⁠

Visit ⁠⁠⁠Episodes I Like Playlist⁠⁠⁠ for other recommended episodes I've enjoyed.

🗞️ Like newsletters?⁠⁠⁠ Digital Marketing Takeaway⁠⁠⁠

About This Show

Small Business Sweet Spot is a podcast show created by Compass Digital Strategies LLC. Founder, Barb Davids, wanted to create a show that was more direct and to the point around topics that improve our small businesses and personal lives. A self-professed podcast junkie, she listens to a variety of shows on her runs and road trips.

Compass Digital Strategies is for people who are tired of their website being the thing that stresses them out. Around here, it gets simpler. We’re not here to add more to your plate. This is about having someone who sees what you’re dealing with and helps you sort it out. Clearly. Personally. In a way that doesn’t make you want to pull your hair out.

In this episode of Small Business Sweet Spot, I’m diving into SEOing your website—a topic that often feels overwhelming. So overwhelming that it often paralyzes business owners into no action all. I used to think SEO was a secret only experts knew, but I was mistaken. I’ll share with you the key steps to make SEO more doable. If you’ve ever been confused by SEO or wondered how to make it work for your business, this episode is for you.

Enjoy the episode!

👉 For all the links and resources mentioned in this episode, check out the supporting blog post here.

Stop second-guessing your to-do list and grab the Marketing Energy Matrix to focus on the tasks that actually get you results. 👉 https://compassdigitalstrategies.com/digital-marketing-services/marketing-energy-matrix/

Peek inside my toolbox for all my tools.

Visit Episodes I Like Playlist for other recommended episodes I've enjoyed.

🗞️ Like newsletters? Digital Marketing Takeaway

About This Show

Small Business Sweet Spot is a podcast show created by Compass Digital Strategies LLC. Founder, Barb Davids, wanted to create a show that was more direct and to the point around topics that improve our small businesses and personal lives. A self-professed podcast junkie, she listens to a variety of shows on her runs and road trips.

Compass Digital Strategies is for people who are tired of their website being the thing that stresses them out. Around here, it gets simpler. We’re not here to add more to your plate. This is about having someone who sees what you’re dealing with and helps you sort it out. Clearly. Personally. In a way that doesn’t make you want to pull your hair out.

The best social sharing snippet from this interview is by far... "It's just your vulnerability is your strength. It is, you know, it's your empowerment. And so, you know, working a lot of times with people with their inner child things that they have. You know, they still haven't had resolved inner child wounding and still keep with stories that have become really stagnant for them. And, and again, it's that, it's that repeated pattern. And it's just repeating things over and over and over and over again. And there's a lot of guilt and shame and blame going on. And you just need to, you know, it's important for me to go, let's zero in on all the positive things, all the things that you can do, all the ways that you're of value, all the ways that you're of worth."

In this episode I walk with one of my wonderful Sweet Spot members, Nancy Jackson of Authentic and Aligned. She talks about her passion for customer service and helping others, which led her to eventually start her own business. She talks about the importance of boundaries in business, how she manages to stay grounded, and the importance of helping clients see their potential. The conversation goes into common struggles people face, including lack of self-trust and feeling unfulfilled, and how Nancy helps them overcome these challenges.

Enjoy the episode!

👉 For all the links and resources mentioned in this episode, check out the supporting blog post here.

Stop second-guessing your to-do list and grab the Marketing Energy Matrix to focus on the tasks that actually get you results. 👉 ⁠⁠⁠https://compassdigitalstrategies.com/digital-marketing-services/marketing-energy-matrix/⁠⁠⁠

⁠⁠⁠Peek inside my toolbox for all my tools.⁠⁠⁠

Visit ⁠⁠⁠Episodes I Like Playlist⁠⁠⁠ for other recommended episodes I've enjoyed.

🗞️ Like newsletters?⁠⁠⁠ Digital Marketing Takeaway⁠⁠⁠

About This Show

Small Business Sweet Spot is a podcast show created by Compass Digital Strategies LLC. Founder, Barb Davids, wanted to create a show that was more direct and to the point around topics that improve our small businesses and personal lives. A self-professed podcast junkie, she listens to a variety of shows on her runs and road trips.

Compass Digital Strategies is for people who are tired of their website being the thing that stresses them out. Around here, it gets simpler. We’re not here to add more to your plate. This is about having someone who sees what you’re dealing with and helps you sort it out. Clearly. Personally. In a way that doesn’t make you want to pull your hair out.

In this episode I share 14 examples of strong lead magnets, why they work and some things to take into consideration.

Enjoy the episode!

👉 For all the links and resources mentioned in this episode, check out the supporting blog post here.

Stop second-guessing your to-do list and grab the Marketing Energy Matrix to focus on the tasks that actually get you results. 👉 https://compassdigitalstrategies.com/digital-marketing-services/marketing-energy-matrix/

Peek inside my toolbox for all my tools.

Visit Episodes I Like Playlist for other recommended episodes I've enjoyed.

🗞️ Like newsletters? Digital Marketing Takeaway

About This Show

Small Business Sweet Spot is a podcast show created by Compass Digital Strategies LLC. Founder, Barb Davids, wanted to create a show that was more direct and to the point around topics that improve our small businesses and personal lives. A self-professed podcast junkie, she listens to a variety of shows on her runs and road trips.

Compass Digital Strategies is for people who are tired of their website being the thing that stresses them out. Around here, it gets simpler. We’re not here to add more to your plate. This is about having someone who sees what you’re dealing with and helps you sort it out. Clearly. Personally. In a way that doesn’t make you want to pull your hair out.

The best social sharing snippet from this interview is by far... "put you front and center in your marketing, whether that's your face, whether that's your voice, whether it's video, like it doesn't have to be, it doesn't have to take any specific form, but just don't hide, like you speak the way you speak. Share what matters to you. I mean, show your face at least, like even if it's just a photo be a human, like be as you, as you can. And that is what really makes your marketing stand apart. That's the only thing you have that no one else has or can ever have is you. So putting that front and center is so important and so powerful."

In this episode I talk with marketing coach, Lauren Tilden. She talks about the concept of 'content packaging,' and the importance of properly presenting content to capture audience interest. How small details like thumbnails, titles, and subject lines can significantly impact engagement. The role of AI in content creation, highlighting its usefulness in idea generation but stressing the need for personal touch. She also shares insights on the importance of consistency and accountability in executing marketing plans, the impact of mindset and habits on business success, and offers book recommendations that have influenced her approach.

👉 For all the links and resources mentioned in this episode, check out the supporting blog post here.

Stop second-guessing your to-do list and grab the Marketing Energy Matrix to focus on the tasks that actually get you results. 👉 ⁠⁠⁠https://compassdigitalstrategies.com/digital-marketing-services/marketing-energy-matrix/⁠⁠⁠

⁠⁠⁠Peek inside my toolbox for all my tools.⁠⁠⁠

Visit ⁠⁠⁠Episodes I Like Playlist⁠⁠⁠ for other recommended episodes I've enjoyed.

🗞️ Like newsletters?⁠⁠⁠ Digital Marketing Takeaway⁠⁠⁠

About This Show

Small Business Sweet Spot is a podcast show created by Compass Digital Strategies LLC. Founder, Barb Davids, wanted to create a show that was more direct and to the point around topics that improve our small businesses and personal lives. A self-professed podcast junkie, she listens to a variety of shows on her runs and road trips.

Compass Digital Strategies is for people who are tired of their website being the thing that stresses them out. Around here, it gets simpler. We’re not here to add more to your plate. This is about having someone who sees what you’re dealing with and helps you sort it out. Clearly. Personally. In a way that doesn’t make you want to pull your hair out.

In this episode I talk about my frustration of downloading crap freebies from the internet and the importance of providing valuable lead magnets. A lead magnet is a piece of free content offered in exchange for a user’s email address and is a crucial tool for marketing. I provide 6 key qualities of a successful lead magnet and explain how to measure the success of lead magnets.

Enjoy the episode!

👉 For all the links and resources mentioned in this episode, check out the supporting blog post here.

Stop second-guessing your to-do list and grab the Marketing Energy Matrix to focus on the tasks that actually get you results. 👉 https://compassdigitalstrategies.com/digital-marketing-services/marketing-energy-matrix/

Peek inside my toolbox for all my tools.

Visit Episodes I Like Playlist for other recommended episodes I've enjoyed.

🗞️ Like newsletters? Digital Marketing Takeaway

About This Show

Small Business Sweet Spot is a podcast show created by Compass Digital Strategies LLC. Founder, Barb Davids, wanted to create a show that was more direct and to the point around topics that improve our small businesses and personal lives. A self-professed podcast junkie, she listens to a variety of shows on her runs and road trips.

Compass Digital Strategies is for people who are tired of their website being the thing that stresses them out. Around here, it gets simpler. We’re not here to add more to your plate. This is about having someone who sees what you’re dealing with and helps you sort it out. Clearly. Personally. In a way that doesn’t make you want to pull your hair out.

The best social sharing snippet from this interview is by far... "I think a lot of people put so much emphasis on design and I'm speaking to myself where copy and messaging is kind of an afterthought. And again, I do not want to devalue design because it is very, very important with looking professional. And even if people don't think they, the design matters, good design does matter and converting. But what I've learned and what I truly feel is true is that design engages. Words convert."

In this episode I host Web Design Business Coach, Josh Hall, to discuss various aspects of website design. Josh shares his insights on the importance of combining design, SEO, and copywriting to create effective websites. He talks about the significance of understanding the audience's goals and adapting designs to fit different contexts, be it evergreen content or short-term promotions. He also shares perspective on the impact of AI in web design, stressing its utility as a starting point rather than a replacement for personalized, high-quality design. The conversation covers when to consider redesigning a website, focusing on metrics and subtle tweaks rather than complete overhauls.

Enjoy the episode!

👉 For all the links and resources mentioned in this episode, check out the supporting ⁠blog post here⁠.

Stop second-guessing your to-do list and grab the Marketing Energy Matrix to focus on the tasks that actually get you results. 👉 ⁠⁠⁠https://compassdigitalstrategies.com/digital-marketing-services/marketing-energy-matrix/⁠⁠⁠

⁠⁠⁠Peek inside my toolbox for all my tools.⁠⁠⁠

Visit ⁠⁠⁠Episodes I Like Playlist⁠⁠⁠ for other recommended episodes I've enjoyed.

🗞️ Like newsletters?⁠⁠⁠ Digital Marketing Takeaway⁠⁠⁠

About This Show

Small Business Sweet Spot is a podcast show created by Compass Digital Strategies LLC. Founder, Barb Davids, wanted to create a show that was more direct and to the point around topics that improve our small businesses and personal lives. A self-professed podcast junkie, she listens to a variety of shows on her runs and road trips.

Compass Digital Strategies is for people who are tired of their website being the thing that stresses them out. Around here, it gets simpler. We’re not here to add more to your plate. This is about having someone who sees what you’re dealing with and helps you sort it out. Clearly. Personally. In a way that doesn’t make you want to pull your hair out.

Learn how to edit the most impactful parts of your free Google Business Profile listing in 20 minutes.

Enjoy the episode!

👉 For all the links and resources mentioned in this episode, check out the supporting blog post here.

Stop second-guessing your to-do list and grab the Marketing Energy Matrix to focus on the tasks that actually get you results. 👉 https://compassdigitalstrategies.com/digital-marketing-services/marketing-energy-matrix/

Peek inside my toolbox for all my tools.

Visit Episodes I Like Playlist for other recommended episodes I've enjoyed.

🗞️ Like newsletters? Digital Marketing Takeaway

About This Show

Small Business Sweet Spot is a podcast show created by Compass Digital Strategies LLC. Founder, Barb Davids, wanted to create a show that was more direct and to the point around topics that improve our small businesses and personal lives. A self-professed podcast junkie, she listens to a variety of shows on her runs and road trips.

Compass Digital Strategies is for people who are tired of their website being the thing that stresses them out. Around here, it gets simpler. We’re not here to add more to your plate. This is about having someone who sees what you’re dealing with and helps you sort it out. Clearly. Personally. In a way that doesn’t make you want to pull your hair out.

The best social sharing snippet from this interview is by far... "podcasting is vulnerable, and it's something that will bring up a lot in you, but that's something you should lean into rather than running away from. And so I hope that, Maybe someone builds up that courage to just put out the first episode, outline it, try it as a live, and then create that podcast and start that, that journey of owning your voice, owning that you do have something to say for yourself."

In this episode, Isabella Sanchez Castañeda, Podcast Strategist & Ghostwriter, talks about the advantages of podcasting for small businesses. Isabella shares insights on building trust with customers through podcasting, the importance of content repurposing, and common mistakes to avoid. She talks about the significance of niche content, maintaining authenticity without oversharing, and managing the fear of negative feedback. Isabella also shares her experience in podcast strategy, her background in journalism, and her journey into the podcasting business. All the practical advice for small business owners considering starting a podcast.

Enjoy the episode!

👉 For all the links and resources mentioned in this episode, check out the supporting ⁠blog post here⁠.

Stop second-guessing your to-do list and grab the Marketing Energy Matrix to focus on the tasks that actually get you results. 👉 ⁠⁠⁠https://compassdigitalstrategies.com/digital-marketing-services/marketing-energy-matrix/⁠⁠⁠

⁠⁠⁠Peek inside my toolbox for all my tools.⁠⁠⁠

Visit ⁠⁠⁠Episodes I Like Playlist⁠⁠⁠ for other recommended episodes I've enjoyed.

🗞️ Like newsletters?⁠⁠⁠ Digital Marketing Takeaway⁠⁠⁠

About This Show

Small Business Sweet Spot is a podcast show created by Compass Digital Strategies LLC. Founder, Barb Davids, wanted to create a show that was more direct and to the point around topics that improve our small businesses and personal lives. A self-professed podcast junkie, she listens to a variety of shows on her runs and road trips.

Compass Digital Strategies is for people who are tired of their website being the thing that stresses them out. Around here, it gets simpler. We’re not here to add more to your plate. This is about having someone who sees what you’re dealing with and helps you sort it out. Clearly. Personally. In a way that doesn’t make you want to pull your hair out.

In this episode I share whether personal brand images or stock images are better for SEO, the pros and cons of each and SEO optimization tips for images.

Enjoy the episode!

👉 For all the links and resources mentioned in this episode, check out the supporting blog post here.

Stop second-guessing your to-do list and grab the Marketing Energy Matrix to focus on the tasks that actually get you results. 👉 https://compassdigitalstrategies.com/digital-marketing-services/marketing-energy-matrix/

Peek inside my toolbox for all my tools.

Visit Episodes I Like Playlist for other recommended episodes I've enjoyed.

🗞️ Like newsletters? Digital Marketing Takeaway

About This Show

Small Business Sweet Spot is a podcast show created by Compass Digital Strategies LLC. Founder, Barb Davids, wanted to create a show that was more direct and to the point around topics that improve our small businesses and personal lives. A self-professed podcast junkie, she listens to a variety of shows on her runs and road trips.

Compass Digital Strategies is for people who are tired of their website being the thing that stresses them out. Around here, it gets simpler. We’re not here to add more to your plate. This is about having someone who sees what you’re dealing with and helps you sort it out. Clearly. Personally. In a way that doesn’t make you want to pull your hair out.