Stop the Scroll: A social Media podcast with Heidi Schmidt - Social Media and Content Marketing Advice for small business own – Details, episodes & analysis

Can you believe we’re nearly in Q4?!

As we head into the time, now is the time to plan ahead - regardless of whether you’re a retail/product-based business or a service-based provider. From setting achievable goals to designing holiday offerings and mapping out marketing calendars, this episode will guarantee that you can end the year with a bang.

There is a necessity to create marketing plans in advance -  businesses that are prepared are significantly more likely to succeed compared to those who adopt a reactive approach. In this episode, you get tips on creating value-added content, optimizing websites for mobile users, and leveraging client testimonials so you can stand out in a crowded market, during this high-traffic time of year. 

Finally, there's a special magical power of social media and email marketing; now is a great time for businesses to segment their audiences and create personalized offers. 



Finally, if you don’t track your key metrics and reflect on the success of other campaigns to help inform future marketing efforts, how do you know what truly works? 



Tune in to get actionable tips that will help you elevate your holiday marketing game and close the year on a high note.

Episode Highlights:

• The importance of early holiday marketing planning for both retail and service-based businesses.

• Designing holiday offerings tailored to your audience.

• Mapping out marketing calendars, including dates like Black Friday and Small Business Saturday.

• Utilizing social media, email marketing, and targeted ads effectively.

• Tracking key metrics to adjust strategies and measure success.

RESOURCES MENTIONED

• Social Media Content Planner - https://heidischmidtcreative.ck.page/6be52cd794
• Book a Discovery Call  - https://www.heidijschmidt.com/contact-us-1
• ConvertKit
• Email Templates with Liz Wilcox - https://lizwilcox.thrivecart.com/email-marketing-membership/?affiliate=heidischmidtcreative

Drop a question or a review! We love getting feedback from our listeners!

Connect with me:

Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn - https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

Are you itching to get more out of your Instagram reels? 

Recently, Meta shared a document on how to maximize your impact on Reels.



We’re breaking down the recommendations so they’re easy to understand, and implement into your own Instagram strategies. 

The biggest takeaway is the importance of entertaining, digestible, and relatable content that will help you stand out in the crowded Instagram landscape. 



Additionally, we share actionable tips on using hooks, text overlays, transitions, and how to create visually compelling narratives to improve your Instagram reels. 

Whether you're a small business owner, solopreneur, or content creator, this episode is packed with essential tips to help you master reels so you can show up confidently online!

Episode Highlights:

• The importance of entertaining, digestible, and relatable content in Instagram Reels.

• How to utilize trending audio, filters, and creative editing techniques.

• Strategies for using hooks, text overlays, and transitions.

• Reinforcing the importance of authenticity and human presence in video content.

Resources mentioned

• Meta’s Guide on Instagram Reels via Social Media Today

• Instagram Reels Workshop in Annapolis, MD

• Guide to Instagram Hooks and Video Ideas

Drop a question or a review! We love getting feedback from our listeners!

Connect with me:

Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn - https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

Do you use Pinterest? You might be missing out! 

This week we’re chatting with digital strategist Bonnie Conrad about pinterest strategies, and the importance of UTM codes to measure your marketing efforts. 

Bonnie shares tips about maintaining a consistent Pinterest strategy, sharing their journey from seeing no results to significant growth by pinning regularly. We also chat about how UTM codes, keyword research, and Tailwind's AI capabilities have not only enhanced their efficiency but also maximized their visibility and engagement. 

Then, we discuss the of tracking meaningful metrics over vanity metrics and the need for effective time management for business owners, offering insights into content batching and strategic planning.

Grab your notebook, you’re not going to want to miss these tips - especially if you keep meaning to get started on Pinterest! 

Episode Highlights:

- Effective Pinterest strategies, including the use of UTM codes, Tailwind, and keyword research for increased engagement.

- The significance of tracking meaningful metrics and implementing time management tools for better productivity.

- The multifaceted roles available in digital marketing and the need for adaptability and reinvention.

About Bonnie

Bonnie is a social media and digital marketing strategist.

Her journey as a female entrepreneur began out of opportunity when her family found ourselves in the middle of the Mojave Desert when military orders took them to the always-sunny Fort Irwin, California. Forty miles from the nearest town, she built a successful home-based business, building furniture and crafting home goods to sell on the military installation.

Earning a full ride scholarship, she began her degree in marketing, built her own digital marketing strategy consulting business which is now merging with a larger company, Inn8ly, and even found a little time to co-host a military spouse podcast along the way.

RESOURCES MENTIONED

• Tailwind App

• UTM builder

• Content Batching Guide

Connect with Bonnie

-Inn8ly’s Website

- Inn8ly on Facebook

- Follow Inn8ly on Instagram

Drop a question or a review! We love getting feedback from our listeners!

Connect with me:

Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn - https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

Is your copy compelling? 

What even IS compelling copy? And how does copy differ from content? 

This week, we’re talking about brand messaging for small businesses. 


Mackenzie Fleming is a seasoned copywriter and brand messaging mentor, shares her expert insights on the foundational strategies behind compelling copy and content writing. 


We discuss the importance of adapting to changing audiences, focusing on what works, and consistently improving your approach based on analytics.

She’s sharing tips for understanding and amplifying your brand voice, the difference between content writing and copy writing and strategies to engage and convert your audience. 

Whether you're struggling with writing effective emails or need guidance on developing a coherent and convincing brand image, this episode is packed with actionable advice. 

Episode Highlights:

- The critical role of welcome sequences in engaging and nurturing leads.

- Techniques for analyzing past content and leveraging analytics to improve copywriting.

- The difference between copywriting and content writing, and tailoring each type for specific goals.

- Strategies for achieving consistency in brand messaging across various platforms.

- The importance of maintaining an authentic brand voice and adapting it to audience needs.

About Mackenzie

Meet Mackenzie, the Copywriter for Coaches & Brand Messaging Mentor

She has a B.A. in Professional Writing and with 9+ years of experience crafting copy for brands like Capital One and Teachable under her belt, she’s known for producing tangible results for clients of all shapes and sizes.

Now, as the go-to conversion copywriter for coaches and online service providers, she supports industry-leading women who aren’t afraid to stand out, spice up their space, and make a real difference.

From websites to sales pages to emails and beyond, she helps you develop your signature brand voice and write copy that maximizes both sales AND impact so you can build genuine-ass connections and grow a whole-ass legacy.

Connect with Mackenzie: 

IG: https://www.instagram.com/hotcopyhaus/

YouTube: https://www.youtube.com/channel/UCfFeKDQsRxPbGYhGn9mCWjQ

Pinterest: https://pin.it/14GMHzltJ

Facebook: https://www.facebook.com/mackenziebflemingcopywriter

Drop a question or a review! We love getting feedback from our listeners!

Connect with me:

Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn - https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

Are you creating content for your website? 

If you want to rank online, you need to be. 

This week, we’re talking with Barb Davids about the importance of creating optimized, high-quality content for your website.

Barb has a background in photography, which led her to digital marketing and now, an SEO expert. 


She has a unique approach that debunks the myths surrounding cost and complexity of SEO, including how to repurpose your content to maximize the impact of your blog posts and tools to help you research. 

Key Points

• How to leverage AI for efficiency and ideation

• Debunking SEO myths about repurposing, keyword research and technical tweaks to get the most mileage out of your SEO efforts

• Copywriting solutions to enhance website copy your website copy if it’s not something you have time for. 

• Tools and methods for SEO 

• How to build back links organically and why buying backlinks is a terrible idea

Resources Mentioned

• Keywords Everywhere

• PeopleAlsoAsk

• ConvertwithContent

• GUIDE: How to get 1,000 Visitors 

About Barb 

Barb Davids, founder of Compass Digital Strategies since 2018, is a digital marketer with over 25 years of experience. She's not here for the fluff – Barb's passion lies in providing direct, results-oriented digital marketing solutions for ambitious business owners. She has helped them get 256% more organic search traffic, 22% more leads and 51% more sales from Google organic search. When she's not behind the laptop, she's out running with her dog, Stone, in whatever city she's in at the time.

Connect with Barb 

• How to get 1,000 Website Visitors

• Instagram

• Youtube 

• Website

Drop a question or a review! We love getting feedback from our listeners!

Connect with me:

Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn - https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

Ever wondered why reels are so essential for your Instagram strategy or struggled with being on video? 



You're not alone!

This week we’re chatting about all things IG reels!

From increasing engagement to reaching new audiences, reels are truly essential to any Instagram strategy. 



On this episode, you’re getting tips about batching content, leveraging trends, and not overthinking your videos. 


Remember, it's all about showing up authentically and not overthinking your content. 

Share those drafts you have saved friends! 

For anyone looking to boost their social media game, this episode is packed with invaluable tips and resources.

Key Points

• The importance of reels for reach and engagement

• How to create authentic reels 

• What consistency looks like

• How to know if your reels are really making a difference

### Tools & Resources Mentioned:

• Descript

• Favorite Ring Light

• Favorite Tripod

• Content Cove for Stock B-Roll Footage

• Inshot

• Capcut

• Strategy Session

• Free Hook Ideas for Reels

Drop a question or a review! We love getting feedback from our listeners!

Connect with me:

Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn - https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

Got time off this summer? 

With vacations and downtime on the horizon, how can you maintain your online presence without feeling overwhelmed? 

I’ve learned that planning is key to being consistent.

This week on the podcast, we’re talking about how planning your content, and building your content calendar helps you stay consistent online while reducing the overwhelm of “OMG what do I post?!” 



From the importance of content calendars to the benefits of batching your content, I’m sharing actionable tips and tools to keep your marketing efforts streamlined and effective.

Key Points

- Why having a content calendar is crucial for maintaining your online presence.

- How to stay consistent with your content even when you're on vacation.

- How batching can save you time and stress.

- Setting and adjusting content goals based on your seasonal business cycles.

- Strategies for reusing high-performing content to save time.

- The importance of maintaining a consistent posting schedule, even if it means posting less.

Tools & Resources Mentioned:

- Loomly

- Notion

- Social Media Planner

- Strategy Session

Drop a question or a review! We love getting feedback from our listeners!

Connect with me:

Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn - https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

Are you overwhelmed by social media metrics? 🤯 You're not alone! 

Have you ever wondered if your social media metrics are truly reflecting the success of your marketing efforts?



You’ll never know unless you know which metrics actually matter when it comes to social media!

This week we’re chatting about the importance of looking beyond vanity metrics like views and likes. 

We’re deep diving into the significance of engagement rates, click-through rates, conversion rates, and overall brand awareness, offering practical insights for small business owners and marketers alike to truly measure the impact of their social media efforts and how they contribute to broader marketing objectives. 



We’re talking about how to categorize metrics, and how the “vanity metrics” all contribute to a greater understanding of your social media performance. 

Episode Highlights:

• Importance of measuring engagement rates, click-through rates, and conversion rates over mere vanity metrics

• Platform-specific metrics and industry benchmarks for Facebook, Instagram, and LinkedIn

• Tips for improving social media performance, including visuals, consistency, and audience engagement

• The role of tracking profile views and utilizing URL trackers for better marketing ROI

Resources

• Google Campaign URL creator

• Loomly 

• Bit.ly 

• Collabster Engagement Rate Calculator

Drop a question or a review! We love getting feedback from our listeners!

Connect with me:

Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn - https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

How does your business show up online?

Now, more than ever, people do not want to be sold to when they’re scrolling through their favorite social media platforms. 


That’s why it’s so crucial to mix up your content and show the human side of your business. 


But how do you balance those posts that you share your services and the value of working with you, with behind-the-scenes, down-to-earth content? 

Think messy desks, blooper reels, and all the behind-the-scenes that show you’re just like the rest of us. 


This is the content that resonates with your audience’s daily lives, struggles, and joys. 


Remember, social media is for connection and entertainment, not a 24/7 sales pitch. 


Yes, the goal of marketing is often driving sales and growth, but audiences gravitate towards content that resonates with their daily lives and struggles. 


Sharing those personal anecdotes and behind-the-scenes glimpses, we can foster genuine connections that go beyond mere transactions.

So that’s what we’re diving into this week - showing up relatably, authentically and in different avenues to better engage our audiences. 

Episode Highlights:

• Importance of relatable content in social media marketing.

• How vulnerability and sharing personal stories build stronger connections.

• Tips for diversifying content formats and maintaining authenticity.

• Practical advice for creating engaging behind-the-scenes posts.

• Addressing the balance between business-driven content and audience connection.

Resources

• Book a strategy session

• Download our Free Strategy Planner to help get clarity on your social media strategy.

Drop a question or a review! We love getting feedback from our listeners!

Connect with me:

Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn - https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

I’m a stickler for the fact that social media is rented space. 



Every time Instagram goes down, the marketing world freaks out - but you know what works? What doesn’t go down? Email marketing. 

This week, we’re discussing the how and whys of email marketing. 



With 4 billion daily email users and an ROI of 4000%, email is a goldmine for customer acquisition and retention. 

We’re talking about actionable strategies for building and optimizing your email list, from fine-tuning your website's contact forms to leveraging lead magnets and collaborating with other businesses. 



Whether you're new to email marketing or looking to refine your approach, get ready to take notes and transform your digital marketing game. Let's get started!

Episode Highlights:

• Importance of owning an email list vs. relying solely on social media.

• Effective methods to capture email subscribers via website and social media.

• My favorite email marketing platforms. 

• Success stories from clients on email marketing. 

Resources

Liz Wilcox Email Membership
ConvertKit
Book a strategy session
Social Media Strategy Planner (Free Download)

Drop a question or a review! We love getting feedback from our listeners!

Connect with me:

Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn - https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com