Marketing for Designers with Masha Koyen – Details, episodes & analysis

Are you on my email list? I send weekly emails with actionable marketing advice specifically for interior designers. Last week I shared the one marketing hack I’ve been using since 2019 to spark creativity in marketing.. Sign up to my list today so you don’t miss any of it!

Back to today’s episode… Ever felt like your design consultations should have led to a client but didn’t? Or wondered why your proposals go unanswered? You’ll love this episode! I sit down with Rebecca Hay, an interior designer in Toronto and a business coach for designers, to dive deep into the common pitfalls interior designers face when trying to convert leads into clients. 

Whether it's fumbling through discovery calls, missing the mark during consultations, or sending off proposals that fall flat, Rebecca shares actionable insights to help you overcome these challenges.

This episode is packed with strategies to ensure you’re closing deals and boosting your bottom line—without feeling like you’re “selling.”

What you’ll learn

• Common mistakes in discovery calls
• How to steer initial conversations with confidence
• Leading consultations with authority
• Setting clear client expectations upfront
• Avoiding common consultation errors
• Presenting design fees with confidence
• Real-time proposal success strategies
• Turning client concerns into agreements

Memorable quotes:

• "The mistakes that I see designers making in this phone call are they fumble, they don't take notes. They're taking the call on the fly."
• "You need to make it ridiculously easy for them to do business with you. You want to strike while the iron is hot when they're excited."
• "You need to have systems, you need to have checklists. You need to show up at the consultation with your iPad or your clipboard and say, okay, here's how we're going to run this today."
• "You need to talk about money because you want to minimize, or if you can, eliminate surprises to the client."
• "Make sure you leave time at the end to sell the client. And what I mean by that is it's not like a sales pitch, but you need time at the end to walk them through what it's going to look like to work with you."

• "The biggest mistake, and I did this for years until literally only two years ago, is just sending off the proposal in an email."

Connect with Rebecca:

• Website

• Instagram

Don't miss an episode – subscribe and leave us a review if you love it!

Need help with messaging strategy or copywriting for your interior design website? Connect with me, your host Masha Koyen, Messaging Strategist and Copywriter for interior designers:

• FREE GUIDE: 7 strategies to attract affluent clients

• Weekly marketing tips

• Masha’s Instagram

• Masha’s Website

• Book a call with Masha

Getting ready for High Point Market? If you’re an interior designer looking to make a serious impact, this episode is for you. I sat down with Brittany Bowen and Ava Vienneau of Girls at Flourish to talk about why personal brand photography at High Point Market is a game-changer. We get into the nitty-gritty of how capturing your brand in this iconic setting can help you stand out, connect with your ideal clients, and elevate your presence in the luxury market.

We discuss why it’s so important to show up visually, how to be intentional with your brand imagery, and what you need to consider before your photoshoot at High Point Market. Whether you're already established in the luxury market or looking to break in, this episode is packed with insights on how to use professional photography to elevate your brand and connect with your ideal clients.

What you’ll learn:

• The crucial role personal branding plays in attracting high-end clients.
• Tips on preparing for a photoshoot that truly reflects your brand.
• Why High Point Market offers a unique opportunity for capturing brand imagery.
• How investing in professional photography can benefit your business in the long run.

Memorable quotes:

• "Nowadays people can get on Pinterest or Instagram or whatever and type in a certain style they like and find tons of beautiful images. You're going to be competing against thousands and thousands of people, but if they find something that they like about your personality, your character, your voice, that's going to send them over to be like, 'Well, yeah, I feel a draw to this person,' and you build that trust."
• "People are wanting to make that personal connection, and that personal brand translates into your professional brand as well."
• "Something about investing a little bit in yourself and your business gives you that hunger to like, 'Okay, yeah, I can do that. I can grow more.'"

Links & Resources:

• Connect with Brittany and Ava at Girls at Flourish
• Book your High Point Market photoshoot: Girls at Flourish Instagram

Don't miss an episode – subscribe and leave us a review if you love it!

Need help with messaging strategy or copywriting for your interior design website? Connect with me, your host Masha Koyen, Messaging Strategist and Copywriter for interior designers:

• FREE GUIDE: 7 strategies to attract affluent clients
• Weekly marketing tips
• Masha’s Instagram
• Masha’s Website

• Book a call with Masha

This episode is for you if you are an interior designer who’s been contemplating a rebrand but aren’t really really sure if you’re ready for one. But before we jump into  it….can you tell me if you’re on my email list? Cards on the table, I’m growing my email list and I need YOU! I send weekly actionable marketing advice, no fluff, no bs, nothing salesy, just straight-up strategic tips for interior designers who want to elevate their business. Every single Friday you get an email delivered to your inbox! It’s stuff you can implement right away! Sign up here. —------------ Now back to regular programming…. If you’ve been feeling like your interior design brand isn't quite hitting the mark lately or maybe you’re getting frustrated that you’re not attracting the right kind of client with your marketing…then this episode is for you. It’s possible that you may be due for a rebrand. But how can you tell if a rebrand is the answer? My guest today is Maria Platusic and she’s here to talk about the top three signs that indicate your interior design business might be ready for a fresh new look and feel. What you’ll learn in this episode: How to spot the signs that your brand might be due for a rebrand Going deep when it comes to research of your ideal audience  Importance of aligning your visuals and messaging with your ideal clients What’s “silent rebranding”? Practical tips on how to effectively communicate your rebrand to your audience This is going to be a juicy episode! Especially because so many interior designers are finding themselves in a situation where they are no longer resonating with their brand..their visuals and messaging are out of alignment or doesn’t feel or sound true to them. Featured guest:  Joining me on the Marketing for Designers podcast is Maria Platusic, the owner and creative director behind Platusic Design Creative Studio. With nearly 25 years of experience in branding and strategy, Maria shares her expert insights on the importance of rebranding, how to spot if you need a rebrand, and how to do it right. I’m thrilled to talk to Maria and hear her top tips on recognizing when it's time for a rebrand and how to execute it effectively to attract your ideal clients and elevate your business. Check it out! Connect with Maria: Her website Instagram FREE CLARIFY YOUR BRAND MESSAGE CALL! - You know where you are at and where you want to be, are you being direct and to the point on who you serve and how? Let’s find out now together! HOW EFFECTIVE IS YOUR LOGO FREE GUIDE + CHECKLIST! - This FREE guide and checklist is aimed to help established entrepreneurs like you, determine how effective your logo and branding really is at attracting your target audience. Don't miss an episode – subscribe and leave us a review if you love it! Need help with messaging strategy or copywriting for your interior design website? Connect with me, your host Masha Koyen, Messaging Strategist and Copywriter for interior designers: GET MASHA’S WEEKLY EMAILS Masha’s Instagram Masha’s Website Book a call with Masha Don’t miss this episode packed with actionable insights!

Are you currently going through a rebrand or considering one? Need to revamp your website entirely, including all the messaging and copywriting? If you are at the phase of your business where you know for a fact that certain things must be outsourced to a professional, this episode is for you. We’re talking about what it's like to work with a professional copywriter on your website copy for your interior design brand.

Before I tell you all about this episode… I wanna know if you are on my email list? I send weekly actionable marketing advice and tips to interior designers every single Friday! It’s stuff you can implement right away! Sign up here.

Now, back to the episode…

This one is a shorty, but goody. I’m a professional copywriter for interior design websites and today we’re chatting about my process involved in writing website copy rooted in audience insights. 

If you’ve never worked with a copywriter, or perhaps never worked with a copywriter that specializes in the interior design industry - this is for you!

I’m breaking down my process, step by step. You’ll learn what it's like to work with a copywriter, where does the project start, what it involves, what insights I’m collecting in the process of research and writing, and how I assemble the copy.

What you’ll learn on this episode:

• My framework REVEAL for writing strategic website copy for interior designers
• Why I include client interviews as part of my process
• What questions I ask of your clients
• What audience insights I’m gathering and why
• How long does the process take and what it involves step by step

Don't miss an episode – subscribe and leave us a review if you love it!

Need help with your website copy? Connect with Masha Koyen, Messaging Strategist and Copywriter for interior designers:

• Masha’s Instagram
• Masha’s Website
• Book a call with Masha

• Get Masha’s emails >> bite-size messaging, no fluff, actionable tips for interior designers delivered to your inbox EVERY FRIDAY

Before I tell you all about this episode… I wanna know if you are on my email list? I send weekly actionable marketing advice and tips to interior designers every single Friday! It’s stuff you can implement right away! Sign up here.

Now, back to the episode…

Did you know that some of the most successful interior design brands out there are known for their process. That means their process IS what sets them apart.

If you have a process that’s different, even if it’s a little different than a typical design process, then you too can set your business part based on your process. 

And you should! Why? Because when you differentiate your design brand based on a solid process, you flag credibility and expertise. You show up like a confident expert who can be trusted with significant expense like hiring an interior designer.

What you’ll learn on this episode:

• Why you need to differentiate your interior design business in the first place (i.e. the benefits)
• Other ways to differentiate as an interior designer (i.e. design aesthetic, picking a niche, technical expertise, etc)
• How to differentiate your process
• Documenting your design process and setting up systems
• Promoting your process

Don't miss an episode – subscribe and leave us a review if you love it!

Need help with your website copy? Connect with Masha Koyen, Messaging Strategist and Copywriter for interior designers:

• Masha’s Instagram
• Masha’s Website
• Book a call with Masha
• Get Masha’s emails >> bite-size messaging, no fluff, actionable tips for interior designers delivered to your inbox EVERY FRIDAY

Before I tell you all about this episode… I wanna know if you are on my email list? I send weekly actionable marketing advice and tips to interior designers every single Friday! It’s stuff you can implement right away! Sign up here.

Now, back to the episode…

If you ever caught yourself thinking that Facebook ads is not for you because you’re an interior designer and that’s not an effective marketing tactic for your design business….you’ll want to listen to this. Think of this as a Facebook Ads 101!

I’m so excited to dive into this topic with my guest, Carolyn Fagerholm, an ad strategist and the one-woman show behind CMF and Company. Carolyn is passionate about helping entrepreneurs take advantage of Meta ads without becoming overwhelmed or frustrated by the process.

Meta ads (Facebook and Instagram ads) can be a game-changer for your interior design business. Whether you're looking to increase brand awareness, drive traffic to your website, or generate leads, Facebook ads offer a versatile and effective way to reach your goals.

In today's episode, we’ll explore:

• What Facebook ads are and how they differ from other marketing initiatives.
• The various objectives you can achieve with Facebook ads, from driving traffic to boosting engagement.
• How to get started with Facebook ads, including the importance of installing the Facebook Pixel.
• How to structure your Facebook ad campaign, including setting objectives, targeting audiences, and creating engaging ad creatives.
• Practical tips for testing and optimizing your ads to ensure they perform well and deliver results.

My guest today to talk about Facebook ads is Carolyn Fagerholm, a Meta and Facebook and Instagram ad strategist. Carolyn brings a wealth of knowledge about how to effectively use Meta ads to grow your business. Outside of business, she’s a professional singer and actress, coffee lover, and avid reader. I’m thrilled to share her insights with you all.

What you’ll learn:

• How to strategically use Meta ads to enhance your visibility and build credibility.
• The different types of objectives available in Meta ads and how to choose the right one for your business.
• The importance of setting up the Facebook Pixel and how it can help you create powerful ads.
• Tips for creating engaging ad creatives that resonate with your target audience.
• How to test and optimize your ads for better performance and results.

Connect with Carolyn:

• Instagram
• Facebook

Don't miss an episode – subscribe and leave us a review if you love it!

Need help with messaging strategy or copywriting for your interior design website? Connect with me, your host Masha Koyen, Messaging Strategist and Copywriter for interior designers:

• GET MASHA’S WEEKLY EMAILS
• Masha’s Instagram
• Masha’s Website
• Book a call with Masha

Don’t miss this episode packed with actionable insights!

Hold up…before I tell you all about this episode….I wanna find out if you are on my email list? I send weekly actionable marketing advice and tips to interior designers every single Friday! It’s stuff you can implement right away! Sign up here.

Now let me tell you about this episode….

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Attracting your dream clients is one of my favorite topics to talk about! After all, I write copy with that very goal. 

Fact: One of the most effective ways to attract great clients is by building a strong personal brand and utilizing it as a key marketing strategy. A strong personal brand sets you apart from the competition, creates a memorable impression, and helps potential clients understand your unique value. It builds trust and establishes you as an authority in your field, making clients more likely to choose you over others.

In today's episode, we’re diving deep into how brand photography can play a pivotal role in this journey. By strategically using high-quality, authentic photography, you can not only enhance your visibility but also build credibility, ensuring that your dream clients see you as the go-to expert in your field.

What you’ll learn:

• How brand photography can captivate your audience from the get-go
• What makes a brand photo truly resonate with your target clients
• How to prep for a brand photo shoot and essential tips and tricks to ensure your brand photography session runs smoothly and successfully
• How to capture the true essence of your brand and personality through photos
• Practical ways to use your brand photos across various marketing channels to attract your ideal clients.

Featured guest:

Joining me on the Marketing for Designers podcast, the show for interior designers, is Avalon Mohns of Avalon Mohns Photography. Avalon is a brand and portrait photographer specializing in brand visuals for small business owners. Since 2019, she has helped over 100 small business owners create a brand they love and get photos that move the needle in their businesses. 

I’m so excited to talk to Avalon and hear her insider tips on making brand photography work for your interior design brand. I hope you find the episode super insightful as much as I did.

Connect with Avalon:

• Her website
• Instagram

Don't miss an episode – subscribe and leave us a review if you love it!

Need help with messaging strategy or copywriting for your interior design website? Connect with me, your host Masha Koyen, Messaging Strategist and Copywriter for interior designers:

• GET MASHA’S WEEKLY EMAILS
• Masha’s Instagram
• Masha’s Website
• Book a call with Masha

Don’t miss this episode packed with actionable insights!

Waaaait before I tell you all about this episode….are you on my email list? I send weekly actionable marketing advice and tips to interior designers every single Friday! It’s stuff you can implement right away! Sign up here.

Now let me tell you about this episode….

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Think PR is only for the big leagues? Think again. Today we're busting the myth that only large design firms with big budgets can benefit from public relations. Whether you're a solo interior designer or part of a small studio, PR might be the next best step for your growth.

What you’ll learn:

• The real impact of PR on business growth, beyond just big names and big games.
• Key preparations for PR success: What needs to be in place before you dive in? Things to consider: your interior design website messaging, active social media account, curated photography….tune in to learn what else must be considered
• From visibility to credibility: How PR can open new doors for your business, regardless of its size.

Featured guest:

Joining me on the Marketing for Designers podcast, the show for interior designers, is Allyson Conklin, founder of ACPR, who specializes in transforming how interior designers approach and utilize PR. 

I’m so excited to talk to Allyson and hear her insider tips on making PR work for your interior design brand, debunking common myths along the way.

Ready to shift your perspective on PR and discover how it can be tailored to fit your business, no matter its size? This episode is packed with awesome insights that could redefine your approach to public relations. Tune in to learn how to strategically position your interior design business in the media landscape.

Connect with Allyson

• Her website
• Instagram

Don't miss an episode – subscribe and leave us a review if you love it!

Need help with messaging strategy or copywriting for your interior design website? Connect with me, your host Masha Koyen, Messaging Strategist and Copywriter for interior designers:

• GET MASHA’S WEEKLY EMAILS
• Masha’s Instagram
• Masha’s Website
• Book a call with Masha

Don’t miss this episode packed with actionable insights!

If you’ve ever considered rebranding your business, this episode is for you. I’m currently completely rebranding my business and that means a brand new website, new messaging, new visual identity, new brand photography, new look and feel. On this episode, I’m sharing what my rebranding journey looks like.

If you're curious about what it takes to rebrand and why you might consider it, you're in the right place.

What you’ll learn on this episode:

• Discover the unexpected reasons that could prompt a rebrand – it's not just about not liking your logo
• Learn about the massive shifts that come with targeting a high-end clientele or expanding globally.
• I'll share some personal revelations on how my business has outgrown its original brand and the strategic moves I'm making to realign it.

What I’m covering:

• I'm taking you behind the scenes of my rebranding process, from the initial internal audits to the creative overhaul of my visual identity.
• Hear about the strategies I used to delve into my target audience's needs and how this understanding is transforming my business.
• Plus, I'll give you a sneak peek into the development of my new brand voice and how I'm planning to roll everything out.

Teaser:

We're also talking about the nitty-gritty of website redesigns and what it takes to create a brand that truly stands out. Also…you’ll hear about the branding photoshoot – it's not just about looking good, it's about telling a story.

Rebranding might be just what your business needs to connect more deeply with your audience and step up your game. Tune in to get inspired and maybe even kickstart your own rebranding journey.

Don't miss an episode – subscribe and leave us a review if you love it!

Need help with your website copy? Connect with Masha Koyen, Messaging Strategist and Copywriter for interior designers:

• Masha’s Instagram
• Masha’s Website
• Book a call with Masha

  
  

  
  Get Masha’s emails >> bite-size messaging, no fluff, actionable tips for interior designers delivered to your inbox EVERY FRIDAY

Pinterest–who’s using it in their interior design business? And if you’re not–you’ll want to tune in to today’s episode and see what Pinterest is all about and how it can help your interior design business. We’ll also chat about how your audience is using it. Did you know Pinterest is a search engine? And its got a tremendous impact on SEO?

Joining me today is Emanuela Schneider, founder of Marketing Interiors by ES, and an expert in marketing strategy and management specifically tailored for the home industry. 

In this episode, you'll learn:

• The SEO benefits of Pinterest and why Pinterest is not just a visual platform but a powerful tool for enhancing your online visibility.
• How to determine if Pinterest fits your marketing strategy and how it can specifically benefit your business.
• Pinterest 101: you’ll learn practical steps to integrate Pinterest effectively into your marketing strategy
• What interior designers should consider when creating content for Pinterest to maximize engagement and SEO impact.
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Connect with Emanuela:

Her website

Instagram

Don't miss an episode – subscribe and leave us a review if you love it!

Need help with your website copy? Connect with Masha Koyen, Messaging Strategist and Copywriter for interior designers:

• Masha’s Instagram
• Masha’s Website
• Book a call with Masha
• Subscribe to receive weekly messaging advice - Masha sends one actionable marketing tip for interior designers EVERY FRIDAY

Don’t miss this episode packed with actionable insights!