Signals Podcast Network – Details, episodes & analysis

Renata Centurion, Managing Partner, Director at Winning by Design. This speaker from the Demand Gen Summit discusses what Winning by Designs' go-to-market strategies are. To stay current on our latest events, follow us on Linkedin.

Useful Timestamps:

1:05 - Importance of cloud infrastructure and internet SaaS.

6:25 - Principles of go-to-market.

9:18 - building sustainable growth.

11:33 - CRM information workload, test results, and building a machine for effective CRM.

12:22 - Importance of common language and standardized data.

17:35 - principles for market strategy, growth building, cost, quality, and implementation.

18:19 - Closing Remarks. 

Ollie Whitfield, Marketing Team Lead at VanillaSoft. This speaker from the Demand Gen Summit discusses how to strategically plan out webinars that maintain engaging structures for audience members. To stay current on our latest events, follow us on Linkedin.

Useful Timestamps:

1:19 - Attention retention strategies are presented. 

3:24 - 3 points of view, segment planning for webinars.

5:03 - Dive into specific topics on how to engage webinar audiences.

6:05 - Content planning for follow-ups.

8:09 - Different modes of video content.

10:11 - Maximizing content output by repurposing webinar content. 

10:44 - Utilizing video clips for social media

13:21 - Leveraging user-generated content.

15:26 - How to structure webinar content to maintain flow and engagement. 

19:24 - Resolving disagreeing points of view. 

22:18 - Closing Remarks. 

Garrett Mehrguth, President & CEO of Directive. This speakers from the Demand Gen Summit discusses how customer generation drives growth. To stay current on our latest events, follow us on Linkedin.

Useful Timestamps: 

2:03 - Move beyond leads, utilize multichannel marketing.

8:23 - The need for a clear North Star metric in software companies and different types of metrics for various types of companies.

9:59 - Set goals based on qualified pipeline, efficiency metrics. 

11:10 - Strategies for investing in brand, mitigating waste, and understanding the impact of campaigns on other marketing efforts.

15:23 - Leverage different parts of distribution in brand video investment and building broader campaigns for brand articulation. 

16:01 - Integrated performance marketing, direct response strategies, and generating SQLs and customers.

20:48 - Focus on brand building at the top of the funnel, and driving immediate meetings booked from review sites and ads.

23:12 -Build out Google campaigns and target specific software types for more relevant clicks.

30:19 - Closing Remarks. 

As CMO of 6sense, Latané is passionate about empowering marketing leaders with effective technology, predictive insights, and thought leadership so they can confidently lead their teams, company, and industry into the future. As a “recovering software sales woman” she is keenly focused on leveraging data to ensure marketing programs result in deals, not just leads. Connect with her on LinkedIn!

Connect with Billy and ChatFunnels!
Billy on LinkedIn and Twitter.
ChatFunnels on LinkedIn, Facebook, Twitter, and Instagram.

Check out our blog to for some great research on conversational marketing and optimizing the sales funnel!

Jason found his passion for sales when he worked door-to-door for a painting company when he was 18. Fast-forward to 2020, and Jason is an outbound sales coach at Blissful Marketing, where he advises businesses and individuals on multi-channel outreach. Connect with Jason on LinkedIn here!

Connect with Billy and ChatFunnels!
Billy on LinkedIn and Twitter.
ChatFunnels on LinkedIn, Facebook, Twitter, and Instagram.

Check out our blog to for some great research on conversational marketing and optimizing the sales funnel!

Connect with George on LinkedIn!

George founded the IT Automation platform in Upstream in 1996, and most recently founded Membrain in 2012. Membrain is a sales enablement CRM that emphasizes sales training and coaching.

Connect with Billy and ChatFunnels!
Billy on LinkedIn and Twitter.
ChatFunnels on LinkedIn, Facebook, Twitter, and Instagram.

Check out our blog to for some great research on conversational marketing and optimizing the sales funnel!

Connect with Stewart on LinkedIn!

Stewart spent decades as a software architect, and now helps businesses to focus on aligning customers' needs with the SAAS software that they create. 

Connect with Billy and ChatFunnels!
Billy on LinkedIn and Twitter.
ChatFunnels on LinkedIn, Facebook, Twitter, and Instagram.

Check out our blog to for some great research on conversational marketing and optimizing the sales funnel!

 Connect with Garrett here! Check out his YouTube channel here!

Connect with Billy and ChatFunnels!
Billy on LinkedIn and Twitter.
ChatFunnels on LinkedIn, Facebook, Twitter, and Instagram.

Check out our blog to for some great research on conversational marketing and optimizing the sales funnel!

Jackie has vast experience in bot SDR and Account Executive Roles; most recently at New Relic, who provides performance tracking for engineers. Connect with her on LinkedIn here.

Connect with Billy and ChatFunnels!
Billy on LinkedIn and Twitter.
ChatFunnels on LinkedIn, Facebook, Twitter, and Instagram.

Jackie has vast experience in bot SDR and Account Executive Roles; most recently at New Relic, who provides performance tracking for engineers. Check out our blog to for some great research on conversational marketing and optimizing the sales funnel!

Adam has a long history of entrepreneurship and software development that has launched Cronofy into a very successful seven years of existence. Adam previously founded three other businesses, where he was able to leverage both his leadership and technical skills. Connect with Adam here!

Connect with Billy and ChatFunnels!
Billy on LinkedIn and Twitter.
ChatFunnels on LinkedIn, Facebook, Twitter, and Instagram.

Check out our blog to for some great research on conversational marketing and optimizing the sales funnel!