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Explore every episode of the podcast Signals Podcast Network

Dive into the complete episode list for Signals Podcast Network. Each episode is cataloged with detailed descriptions, making it easy to find and explore specific topics. Keep track of all episodes from your favorite podcast and never miss a moment of insightful content.

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1–50 of 161

TitlePub. DateDuration
Winning by Design GTM13 Dec 202300:19:27

Renata Centurion, Managing Partner, Director at Winning by Design. This speaker from the Demand Gen Summit discusses what Winning by Designs' go-to-market strategies are. To stay current on our latest events, follow us on Linkedin.

 

Useful Timestamps:

1:05 - Importance of cloud infrastructure and internet SaaS.

6:25 - Principles of go-to-market.

9:18 - building sustainable growth.

11:33 - CRM information workload, test results, and building a machine for effective CRM.

12:22 - Importance of common language and standardized data.

17:35 - principles for market strategy, growth building, cost, quality, and implementation.

18:19 - Closing Remarks. 

Webinars That Wow: Strategies for Engaging Structures and Dynamic Framework13 Dec 202300:23:11

Ollie Whitfield, Marketing Team Lead at VanillaSoft. This speaker from the Demand Gen Summit discusses how to strategically plan out webinars that maintain engaging structures for audience members. To stay current on our latest events, follow us on Linkedin.

 

Useful Timestamps:

1:19 - Attention retention strategies are presented. 

3:24 - 3 points of view, segment planning for webinars.

5:03 - Dive into specific topics on how to engage webinar audiences.

6:05 - Content planning for follow-ups.

8:09 - Different modes of video content.

10:11 - Maximizing content output by repurposing webinar content. 

10:44 - Utilizing video clips for social media

13:21 - Leveraging user-generated content.

15:26 - How to structure webinar content to maintain flow and engagement. 

19:24 - Resolving disagreeing points of view. 

22:18 - Closing Remarks. 

Customer Generation12 Dec 202300:31:38

Garrett Mehrguth, President & CEO of Directive. This speakers from the Demand Gen Summit discusses how customer generation drives growth. To stay current on our latest events, follow us on Linkedin.

 

Useful Timestamps: 

2:03 - Move beyond leads, utilize multichannel marketing.

8:23 - The need for a clear North Star metric in software companies and different types of metrics for various types of companies.

9:59 - Set goals based on qualified pipeline, efficiency metrics. 

11:10 - Strategies for investing in brand, mitigating waste, and understanding the impact of campaigns on other marketing efforts.

15:23 - Leverage different parts of distribution in brand video investment and building broader campaigns for brand articulation. 

16:01 - Integrated performance marketing, direct response strategies, and generating SQLs and customers.

20:48 - Focus on brand building at the top of the funnel, and driving immediate meetings booked from review sites and ads.

23:12 -Build out Google campaigns and target specific software types for more relevant clicks.

30:19 - Closing Remarks. 

The Dark Funnel & ABM Marketing29 Nov 202000:20:55

As CMO of 6sense, Latané is passionate about empowering marketing leaders with effective technology, predictive insights, and thought leadership so they can confidently lead their teams, company, and industry into the future. As a “recovering software sales woman” she is keenly focused on leveraging data to ensure marketing programs result in deals, not just leads. Connect with her on LinkedIn!

 

Connect with Billy and ChatFunnels!
Billy on LinkedIn and Twitter.
ChatFunnels on LinkedIn, Facebook, Twitter, and Instagram.

Check out our blog to for some great research on conversational marketing and optimizing the sales funnel!

How To Supercharge Your Email Prospecting With Jason Bay22 Nov 202000:30:38

Jason found his passion for sales when he worked door-to-door for a painting company when he was 18. Fast-forward to 2020, and Jason is an outbound sales coach at Blissful Marketing, where he advises businesses and individuals on multi-channel outreach. Connect with Jason on LinkedIn here!

Connect with Billy and ChatFunnels!
Billy on LinkedIn and Twitter.
ChatFunnels on LinkedIn, Facebook, Twitter, and Instagram.

Check out our blog to for some great research on conversational marketing and optimizing the sales funnel!

Automating Your Sales Training With George Brontén16 Nov 202000:23:44

Connect with George on LinkedIn!

George founded the IT Automation platform in Upstream in 1996, and most recently founded Membrain in 2012. Membrain is a sales enablement CRM that emphasizes sales training and coaching.

Connect with Billy and ChatFunnels!
Billy on LinkedIn and Twitter.
ChatFunnels on LinkedIn, Facebook, Twitter, and Instagram.

Check out our blog to for some great research on conversational marketing and optimizing the sales funnel!

How To Position Your SaaS Product For Success08 Nov 202000:22:20

Connect with Stewart on LinkedIn!

Stewart spent decades as a software architect, and now helps businesses to focus on aligning customers' needs with the SAAS software that they create. 

Connect with Billy and ChatFunnels!
Billy on LinkedIn and Twitter.
ChatFunnels on LinkedIn, Facebook, Twitter, and Instagram.

Check out our blog to for some great research on conversational marketing and optimizing the sales funnel!

Using Financial Analysis To Make Data-Driven Marketing Decisions01 Nov 202000:22:25

 Connect with Garrett here! Check out his YouTube channel here!

Connect with Billy and ChatFunnels!
Billy on LinkedIn and Twitter.
ChatFunnels on LinkedIn, Facebook, Twitter, and Instagram.

Check out our blog to for some great research on conversational marketing and optimizing the sales funnel!

Transforming Your Marketing Plays With Jackie Lipnicki25 Oct 202000:17:32

Jackie has vast experience in bot SDR and Account Executive Roles; most recently at New Relic, who provides performance tracking for engineers. Connect with her on LinkedIn here.

Connect with Billy and ChatFunnels!
Billy on LinkedIn and Twitter.
ChatFunnels on LinkedIn, Facebook, Twitter, and Instagram.

Jackie has vast experience in bot SDR and Account Executive Roles; most recently at New Relic, who provides performance tracking for engineers. Check out our blog to for some great research on conversational marketing and optimizing the sales funnel!

How Remote Meetings Are Revolutionizing Your Industry18 Oct 202000:21:14

Adam has a long history of entrepreneurship and software development that has launched Cronofy into a very successful seven years of existence. Adam previously founded three other businesses, where he was able to leverage both his leadership and technical skills. Connect with Adam here!

Connect with Billy and ChatFunnels!
Billy on LinkedIn and Twitter.
ChatFunnels on LinkedIn, Facebook, Twitter, and Instagram.

Check out our blog to for some great research on conversational marketing and optimizing the sales funnel!

 

Marketing Strategies To Grow Your SaaS Startup With Jackie Hermes11 Oct 202000:24:06

Jackie is the Founder & CEO of Accelity, a fast growing B2B marketing services firm in Milwaukee. Jackie has 10+ years of marketing experience, and has started several of her own businesses. Connect with her on LinkedIn here!

 

Connect with Billy and Chatfunnels!
Billy on LinkedIn and Twitter.
Chatfunnels on LinkedIn, Facebook, Twitter, and Instagram.

Comment on our social media using the #digitalconversations for the chance to win some ChatFunnels Swag!

Check out our blog to sign up for a FREE 14 day trial of of bot platform!

4 Essential Building Blocks of Account Based Marketing04 Oct 202000:29:03

Connect with Billy and Chatfunnels!
Billy on LinkedIn and Twitter.
Chatfunnels on LinkedIn, Facebook, Twitter, and Instagram.

Comment on our social media using the #digitalconversations for the chance to win some ChatFunnels Swag!

Check out our blog to sign up for a FREE 14 day trial of of bot platform!

How To Double Your Demo Close Rate With Matt Wolach28 Sep 202000:27:22

Matt is a B2B sales coach at Xsellus, where he works with growth-minded companies on crafting their sales processes and product demo strategy. Connect with him on LinkedIn here!

Connect with Billy and Chatfunnels!
Billy on LinkedIn and Twitter.
Chatfunnels on LinkedIn, Facebook, Twitter, and Instagram.

Comment on our social media using the #digitalconversations for the chance to win some ChatFunnels Swag!

Check out our blog to sign up for a FREE 14 day trial of of bot platform!

The Science of Marketing12 Dec 202300:18:41

Lianna Kinard, CMO at The Buckner Company. This speaker from the Demand Gen Summit discusses the science of marketing; how to understand important trends to consumer behavior. To stay current on our latest events, follow us on Linkedin.

 

Useful Timestamps: 

2:06 - Importance of understanding marketing trends and consumer behavior

3:15 - There is influence of neuroscience in marketing and sales. 

8:01 - There is an abundance of data available that should be used to craft personalized marketing campaigns.

9:06 - Pay attention to consumer reactions to marketing campaigns and the role of data in personalization and targeting.

9:42 - Value in qualitative data for marketing. Identify trends and patterns in large datasets.

10:21 - It’s challenging to generalize from large datasets and the importance of predicting future market trends and customer preferences.

10:58 - Data-driven insights improve decision-making in marketing.

16:09 - Closing Remarks.

4 Steps To Sales Enablement Success with Roderick Jefferson21 Sep 202000:20:17
 

Connect with Billy and Chatfunnels!
Billy on LinkedIn and Twitter.
Chatfunnels on LinkedIn, Facebook, Twitter, and Instagram.

Comment on our social media using the #digitalconversations for the chance to win some ChatFunnels Swag!

Check out our blog to sign up for a FREE 14 day trial of of bot platform!

How To Structure Your Marketing Team For Success With Naomi Liu14 Sep 202000:20:13

Naomi Liu  has spent her entire fourteen year career in marketing ops, the past seven of which at EFI (Electronics For Imaging). Feel free to connect with her on LinkedIn here!

 

 

Leading A Marketing Growth Team During The Pandemic07 Sep 202000:29:03

Courtney Wilson has benn in marketing leadership for over a decade. He has extensive experience in working with teams around the world. Talk to him on LinkedIn here!

 

Connect with Billy and Chatfunnels!
Billy on LinkedIn and Twitter.
Chatfunnels on LinkedIn, Facebook, Twitter, and Instagram.

Comment on our social media using the #digitalconversations for the chance to win some ChatFunnels Swag!

Check out our blog to sign up for a FREE 14 day trial of of bot platform!

Using Messenger Bots To Automate Your Sales Funnel31 Aug 202000:26:49

Mackensie Liberman started her marketing career, and at the same time founded Orca Marketology, after spending the first 15 years of her career as a cytogeneticist. She found a knack for driving valuable leads and increasing ROI through Facebook Messenger chatbots. Talk to her on LinkedIn here!

 

Connect with Billy and Chatfunnels!
Billy on LinkedIn and Twitter.
Chatfunnels on LinkedIn, Facebook, Twitter, and Instagram.

Comment on our social media using the #digitalconversations for the chance to win some ChatFunnels Swag!

Check out our blog to sign up for a FREE 14 day trial of of bot platform!

How To Navigate The Obstacles of Marketing on LinkedIn24 Aug 202000:25:25

Franklin is the Senior Director of Consultant Strategy at Skaled Consulting. He has extensive knowledge in decision science and optimizing LinkedIn engagement. Feel free to reach out to him on here!

Connect with Billy and Chatfunnels!
Billy on LinkedIn and Twitter.
Chatfunnels on LinkedIn, Facebook, Twitter, and Instagram.

Comment on our social media using the #digitalconversations for the chance to win some ChatFunnels Swag!

Check out our blog to sign up for a FREE 14 day trial of of bot platform!

Aligning Marketing and Sales to Strengthen Your Pipeline17 Aug 202000:23:27

Linda has more than 20 years of marketing and leadership experience. She has worked for a wide variety of firms, from startups to large, Fortune 500 companies. She has a passion for making data-driven decisions, and is an industry leader in marketing automation. Connect with her on LinkedIn to learn more!

Connect with Billy and Chatfunnels!
Billy on LinkedIn and Twitter.
Chatfunnels on LinkedIn, Facebook, Twitter, and Instagram.

Comment on our social media using the #digitalconversations for the chance to win some ChatFunnels Swag!

Check out our blog to sign up for a FREE 14 day trial of of bot platform!

Transforming Your Marketing Leadership With Anna Crowe10 Aug 202000:25:40

Anna is CEO at Crowe PR, and has spent more than two decades working for large, noticeable brands in New York and Southern California. She also runs the San Diego chapter of a female focused organization, Changemaker Chats. She has received many recognitions, such as PR Team of the Year, 40 Under 40 Business Leaders, and Women Who Mean Business. Connect with Anna on LinkedIn.

Connect with Billy and Chatfunnels!
Billy on LinkedIn and Twitter.
Chatfunnels on LinkedIn, Facebook, Twitter, and Instagram.

Comment on our social media using the #digitalconversations for the chance to win some ChatFunnels Swag!

Check out our blog to sign up for a FREE 14 day trial of of bot platform!

Why Your Digital Engagement Matters More Than Ever03 Aug 202000:21:51

David is CEO at DemandGen, and which he founded in 2007. He has previously worked for Microsoft and various Silicon Valley companies such as Farallon, Netopia, and Ellie Mae. He is passionate about the people and processes that connect sales with marketing. Connect with David on LinkedIn.

Connect with Billy and Chatfunnels!
Billy on LinkedIn and Twitter.
Chatfunnels on LinkedIn, Facebook, Twitter, and Instagram.

Comment on our social media using the #digitalconversations for the chance to win some ChatFunnels Swag!

Check out our blog to sign up for a FREE 14 day trail of of bot platform!

 

The Future of Conversational AI For Enterprise Companies27 Jul 202000:33:25

Joti is Founder and Managing Director at Freshriver AI. She has previously worked for Citigroup and American Red Cross as a Chatbot Consultant. She has expansive knowledge of modern cloud, digital and data analytics technologies, as well as SaaS/IaaS, B2C/B2B and multi-industry ecosystems. Connect with Joti on LinkedIn.

 

Connect with Billy and Chatfunnels!
Billy on LinkedIn and Twitter.
Chatfunnels on LinkedIn, Facebook, Twitter, and Instagram.

Comment on our social media using the #digitalconversations for the chance to win some ChatFunnels Swag!

Check out our blog to sign up for a FREE 14 day trail of of bot platform!

3 Keys to Successfully Using Voice Apps For Customer Engagement20 Jul 202000:21:09

Guest: Milkana Brace - Founder and CEO of Jargon. Led global product and engineering teams as a Senior Director at Expedia and Groupon. Extensive experience with v1 products, high growth e-/m-commerce. Holds a track record of building high-performing teams. Connect with Milkana on LinkedIn and check out the Jargon website

 

Milkana’s 3 tips to creating innovative voice skills:

1. Start creating multimodal applications

2. Define helpful use cases 

3. Focus on solving your customers problems

 

Connect with Billy and Chatfunnels!
Billy on LinkedIn and Twitter.
Chatfunnels on LinkedIn, Facebook, Twitter, and Instagram.

Comment on our social media using the #digitalconversations for the chance to win some ChatFunnels Swag!

Check out our blog to sign up for a FREE 14 day trail of of bot platform!

Integrating Programmatic with PPC and Paid Social to Drive Performance12 Dec 202300:16:48

Julianne Martin, CMO at Above the Fold. This speaker from the Demand Gen Summit discusses how to drive performance through integrating programmatic with PPC and paid social. To stay current on our latest events, follow us on Linkedin.

 

Useful Timestamps: 

1:50 - The evolution of digital marketing and the importance of considering all campaign touchpoints.

3:40 - The role of programmatic in complementing search and social efforts.

5:57 - Craft a cohesive story across impactful channels and devices.

8:09 - Utilize third-party data in programmatic advertising and understand audience behavior.

8:42 - Diversify messaging and personalized, sequential conversations with the audience.

10:14 - Low funnel strategies, touchpoints, and the loss of transparent insights in social platforms. 

11:52 - Measurement in digital advertising and the limitations of last-click attribution.

12:26 - Consider the entire consumer journey in the purchase process, especially in high-value B2B leads or high-cost software sales.

13:02 - The holistic impact of touchpoints and messages in the consumer journey and the advocacy for multi-touch attribution tools.

15:12 - Closing Remarks. 

How to Set Chatbot User Expectations13 Jul 202000:21:51

Guest: Wolf Paulus- At Intuit, Wolf is an internationally experienced technologist and innovator, accelerating the discovery and adoption of emerging technologies. Changing the world one life at a time. He's also an Adjunct Professor at Grossmont College, where he teaches an intermediate class in the Computer Science department. He was appointed to the advisory committee at the University of California, Irvine, and frequently speaks at conferences and user groups on topics ranging from Physical Computing to Emotional Prosody.
Connect with Wolf on LinkedIn and check out the Intuit website!

Wolf’s 3 Keys to the Future of Valuable Bots:

1. Make sure the bot speeds up the process

2. Manage Users Expectations

3. Give the user more than expected

Connect with Billy and Chatfunnels!
Billy on LinkedIn and Twitter.
Chatfunnels on LinkedIn, Facebook, Twitter, and Instagram.

Comment on our social media using the #digitalconversations for the chance to win some ChatFunnels Swag!

Check out our blog to sign up for a FREE 14 day trail of of bot platform!

Taking Bot Testing to the Next Level with Dylan Zwick06 Jul 202000:32:09

Guest: Dylan Zwick- Dylan is the co-founder and CPO of Pulse Labs Labs, the premier user research, measurement, and analytics solution for developers, designers, and platforms creating the next generation of voice interfaces. Pulse Labs works closely with the major platforms (Amazon, Google, etc…) as they create this new technology, as well as with application developers building on these platforms, to help make their work great through feedback and data from real world users.

Before striking out on his own, he was the Director of Data Science at Overstock.com. He led a team of data scientists on projects ranging from automated bidding optimization to supply chain management. Essentially, if there's a facet of the company that could benefit from improved data analysis, visualization, automation, or optimization, his team tried to be be of assistance. Finding useful projects wasn't difficult. Figuring out the most valuable projects was.
Connect with Dylan on LinkedIn and check out the Pulse Labs website!

Dylans 3 keys to creating value using bots: 

1. Leverage other tools 

2. Continually test and improve

3. Make it conversational

Connect with Billy and Chatfunnels!
Billy on LinkedIn and Twitter.
Chatfunnels on LinkedIn, Facebook, Twitter, and Instagram.

Comment on our social media using the #digitalconversations for the chance to win some ChatFunnels Swag!

Check out our blog to sign up for a FREE 14 day trail of of bot platform!

The Three Biggest Mistakes of Building a Bot29 Jun 202000:22:25

Guest: Rachel Batish- Rachel is an experienced and hands-on entrepreneurial front-runner. She has successfully developed and implemented strategies for dynamic startups and projects for the past 13 years in both the private and the non-profit sectors, from inception to execution, and from initial revenues to large-scale turnover. 
She is passionate about working with people and cultivating relations with her customers, partners, colleagues, investors and most importantly, my employees.
Connect with Rachel on LinkedIn and check out the Audioburst website!

Here are the 3 biggest mistakes people make when building a bot:

1. Don’t botify the bot

2. Don’t build it then forget it

3. Define the bots use case to meet users needs

Connect with Billy and Chatfunnels!
Billy on LinkedIn and Twitter.
Chatfunnels on LinkedIn, Facebook, Twitter, and Instagram.

Check out our blog and get a free bot & live chat analysis!

Take a screenshot of the podcast and post using the #digitalconversatio

How to Use Bots to Create Personalized Experiences22 Jun 202000:18:30

Guest: Ali Loghmani- Ali co-founded his 1st startup in 2002, and made an exit the same year. He started coding from an early age with a Sinclair Spectrum 48k when Ali was 13, and sold he first product, an inventory management system, fully developed in C when he was only 16. Since then  he have been building and selling software.
Connect with Ali on LinkedIn!

Ali’s keys to Engaging and Scaling using Bots

1. Create interactive, personalized content

2. Provide Useful add-ons 

3. Tailor the conversation and the content

Connect with Billy and Chatfunnels!
Billy on LinkedIn and Twitter.
Chatfunnels on LinkedIn, Facebook, Twitter, and Instagram.

Check out our blog and get a free bot & live chat analysis!

Take a screenshot of the podcast and post using the #digitalconversations!

The Importance of Intentional Iteration on Bots15 Jun 202000:16:16

Guest: Alexys Bartok- Alexys started at Messenger Funnels as a Virtual Assistant, and very quickly saw that it needed Chatbot Copywriters, so she asked to learn how to do that. As it happens, Alexys quickly learns a lot of things, and she is currently Sr. Project Manager, and Engagement Specialist at Messenger Funnels. Alexys also is an Actor.
Connect with Alexys on LinkedIn and check out the Messenger Funnels website!

Alexys' 4 Strategies to Designing a Converting Bot

1. Draw a Strategic map before you start

2. Create a persona for your bot

3. Make your flow feel like a friendly conversation

4. Intentionally iterate each part of the bot 

Connect with Billy and Chatfunnels!
Billy on LinkedIn and Twitter.
Chatfunnels on LinkedIn, Facebook, Twitter, and Instagram.

Check out our blog and get a free bot & live chat analysis!

Take a screenshot of the podcast and post using the #digitalconversations!

4 Keys to Integrating Voice into your Marketing Process with Bob Stolzberg08 Jun 202000:21:45

Guest: Bob Stolzberg- Bob believes that every business needs an Alexa Skill the same way they need a website. And if they don't get one they'll be in big trouble because their competition got there first. He's the best in the world at helping businesses engage real customers and get a real ROI using Voice Technology like Alexa Skills. He's the Founder and CEO of VoiceXP. VoiceXP is a voice app building tool that Anyone can use to put their business on Amazon Alexa, Google Assistant, and Samsung Bixby without coding, hiring a developer, or tech team at all. 
Connect with Bob on LinkedIn and check out the Voice XP website.

Bobs four keys to getting started with voice:

1. Secure brand name in the voice space. 

2. Integrate voice into your current marketing process. 

3. Make sure voice skill is a funnel. 

4. Create frictionless enjoyable experience for user. 

--- Social Media Examiner VoiceXP ---

 Connect with Billy and Chatfunnels!
Billy on LinkedIn and Twitter.
Chatfunnels on LinkedIn, Facebook, Twitter, and Instagram.

Check out our blog and get a free bot & live chat analysis!

Your Guide to Using Digital Marketing to Start an Agency01 Jun 202000:19:50

Guest: Jason Swenk- Fresh out of college I was off to work for Arthur Anderson, one of the big 5 consulting firms. I quickly realized that I couldn’t work for anyone but myself, so I decided to change direction, quit my day job and launch a digital marketing agency that quickly grew to a multi-million dollar operation working with brands from AT&T, Hitachi, and Lotus Cars. After 12 years of steady growth, we caught the attention of bigger agencies and sold the agency in 2012.

Now, I run a unique consultancy helping marketing agency owners grow their agencies faster. I currently host two shows that are available for download.
Connect with Jason on LinkedIn and check out Jason Swenk.

4 Keys to Starting an Agency Today:

1. Clarify where you want to go. 

2. Understand what your prospect wants.

3. Use bots to directly contact customers right away.

4. Take hold of opportunities and stay optimistic.

 Connect with Billy and Chatfunnels!
Billy on LinkedIn and Twitter.
Chatfunnels on LinkedIn, Facebook, Twitter, and Instagram.

Check out our blog and get a free bot & live chat analysis!

Take a screenshot of the podcast and post using the #digitalconversations for some awesome Chatfunnels swag!

6 Keys to Prioritizing Chatbot Deployments25 May 202000:28:14

Guest: Amanda Stevens- A charismatic, creative, and driven leader with strong experience in conversation design, Natural LanguageProcessing (NLP) design and optimization. Amanda is passionate about designing AI solutions to educate, engageand inform users. She is a self-motivated individual committed to teamwork and achieving measurable results.
Connect with Amanda on LinkedIn and check out Master of Code.

6 key points to qualify a use case for conversational AI

   1. Are people talking about this today?

   2. The complexity of the current interaction?

   3. Does it require multiple interactions within a system to complete this task?

   4. Does the user need to interact with multiple systems?

   5. What are the current difficulties around this use case?

   6. Do users feel comfortable talking about this today?

 Connect with Billy and Chatfunnels!
Billy on LinkedIn and Twitter.
Chatfunnels on LinkedIn, Facebook, Twitter, and Instagram.

Check out our blog and get a free bot & live chat analysis!

Take a screenshot of the podcast and post using the #digitalconversations!

3 Keys to building a Bot That Converts18 May 202000:20:42

Guest: Niel Reichl- Niel got into chatbots in an effort to support himself and his family. He worked for Mary Kathrine Johnson and learned to use chatbots. Now Niel  helps $3M and up per year Business Owners increase their average monthly revenue by 20% using automated sales funnels provided they meet the requirements and follow each step to the dot. He is located in the Philippines.
Connect with Chad on LinkedIn and check out BottBott Industries.

Niel's 4 Tips To Creating an Effective Sales Funnel

 1. Start with the end.

 2. Build a list.

 3. Use a survey to collect info.

 4. If they say no to your product, ask why.

 Connect with Billy and Chatfunnels!
Billy on LinkedIn and Twitter.
Chatfunnels on LinkedIn, Facebook, Twitter, and Instagram.

Check out our blog and get a free bot & live chat analysis!

Take a screenshot of the podcast and post using the #digitalconversat

The future of voice and chatbots in the workplace with Chad Oda11 May 202000:26:51

Guest: Chad Oda- Chad possesses a comprehensive understanding of conversational interfaces (e.g. Alexa, Chatbots, etc.) and how brands can pragmatically leverage this paradigm-shifting technology to engage customers with innovative, intuitive, and personalized experiences. Chad has extensive insight & expertise into the design, development, and implementation of these immersive conversational interfaces. From conversational copywriting to natural language processing, and multi-modality, Chad has his pulse on the ever-evolving conversational ecosystem. Chad has collaborated with the top technology companies such as Oracle, Microsoft, Amazon, LivePerson, and Google. Chad also speaks internationally at the leading conversational conferences
Connect with Chad on LinkedIn and check out Chat Mode.

John's 4 Tips To Getting Started Using Messenger

1. Utilizing chatbots on microsoft teams for automating simply processes is now accessible and very useful for helping people accomplish simple a straightforward task or find info.

2. To gain adoption for voice in business we’ll need to start with simple use cases.

3. The future is a marrying of chat and voice bots accross different channels and mediums.

 Connect with Billy and Chatfunnels!
Billy on LinkedIn and Twitter.
Chatfunnels on LinkedIn, Facebook, Twitter, and Instagram.

Check out our blog and get a free bot & live chat analysis!

Take a screenshot of the podcast and post using the #digitalconversations!

GA4: Are You Doing It Wrong?12 Dec 202300:19:04

Mia Umanos, CEO of Clickvoyant. This speaker from the Demand Gen Summit discusses how to utilize Google Analytics 4, best practices, and simple use tools. To stay current on our latest events, follow us on Linkedin.

 

Useful Timestamps:

4:17 - What are white paper downloads? 

5:14 - Importance of behavioral data.

7:34 - Event parameters in Google Analytics. Yale and Harvard references. 

12:38 - Analysis of user experience on websites. Focus on importance of understanding user needs and behaviors. 

13:25 - strategies for website analysis. Create a spreadsheet for user experience features.

16:36 - Developing a custom event parameter list for GA.

18:38 - Closing Remarks. 

Using Messenger for Network Marketing Prospecting & Conversion04 May 202000:21:37

Guest: John Preston- Prior to SuperStar bots John owned an in personal trainer gym and a small online personal training business. He got into conversational marketing in January 2017 looking to make money online. Quickly finding success he stumbled on Many Chat and Facebook messenger. He integrated that into his process and quickly found clients. He  created a Messenger agency, SuperStar bots and has worked to revolutionize the industry.   
Connect with John on LinkedIn and check out the SuperStar Bots website to schedule a test.

John's 4 Tips To Getting Started Using Messenger

1. Ask the prospect questions- Don’t send information about your product. 

2. Tell them from the start that it is a bot- Don't pretend the bot is human. 

3. Keep your on boarding system simple- Don't try to make it showy. 

4. Keep refining your bot.

Connect with Billy and Chatfunnels!
Billy on LinkedIn and Twitter.
Chatfunnels on LinkedIn, Facebook, Twitter, and Instagram.

Check out our blog and get a free bot & live chat analysis!

Take a screenshot of the podcast and post using the #digitalconversations!

How to Increase Webinar Attendance by 30% Using Messenger with MKJ27 Apr 202000:32:24

Guest: Mary Kathryn Johnson (MKJ)- Nicknamed #ChatBotMom, as an Author, Entrepreneur and Mom, Mary Kathryn Johnson has created online success since 2003. A fall while pregnant with her second son landed her with two broken legs, her first book, and her first business. Mary is now using that 17 years of roller coaster family and business success to help entrepreneurs disrupt their low-converting marketing funnels for the conversational engagement powerhouse of Messenger Funnels.
Connect with MKJ on LinkedIn and check out the Messenger Funnels website to schedule a test.

4 Tips to Using Messenger to Increase Webinar Attendance:

  1. Give content in a conversational and engaging way.
  2. Collect data in order to customize the experience.
  3. Focus on the prospect. 
  4. Keep your messages short.

Connect with Billy and Chatfunnels!
Billy on LinkedIn and Twitter.
Chatfunnels on LinkedIn, Facebook, Twitter, and Instagram.

Check out our blog and get a free bot & live chat analysis!

Take a screenshot of the podcast and post using the #digitalconversations!

Using Technology to Help Fight Covid-19 with David Elkington21 Apr 202000:20:01

Guest: David Elkington- David Elkington is the CEO and Founder of InsideSales.com. Dave has a rich background in technology, venture capital and corporate development. As CEO and Chairman, he has led InsideSales.com to consecutive 50-100% year-over-year growth rates, starting with the company's inception in 2004.


Connect with David on LinkedIn and check out the testutah.com website to schedule a test.

Test Utah has: 

  1. 4 locations and counting.
  2. The capacity to test 900 people at a time. 
  3. A higher capacity than any other lab.

Connect with Billy and Chatfunnels!
Billy on LinkedIn and Twitter.
Chatfunnels on LinkedIn, Facebook, Twitter, and Instagram.

Check out our blog and get a free bot & live chat analysis!

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3 Things that Data Driven Marketers are Doing Wrong06 Apr 202000:21:05

Guest: Brandon Bateman-I founded Bateman Collective Digital Marketing. Bateman Collective is a team of creatives, data scientists, and big-picture strategists with one common belief: together, we can achieve extraordinary results. We believe in empowering our clients by leveraging a data-driven, creative paid traffic strategy.

Connect with Brandon on LinkedIn and check out the Bateman Collective website.

3 Things That Data Driven Marketers are Doing Wrong:

1. Not tracking deep enough into the funnel.

2. Not focusing on incrementally.

3. Assume that if it wasn't measured it didn’t happen.

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The Path to Automation with Josh Barkin30 Mar 202000:30:23

Guest: Josh Barkin-Product-focused tech founder (Product Designer/Manager/Marketer) with 15+ years experience in mobile andmessaging. Currently Co-founder and CEO of Janis.ai, an AI management platform that enables companies toimprove the way they communicate with their customers using artificial intelligence.

Connect with Josh on LinkedIn and check out the Janis.ai website.

The Path to Automation

  1. Personalize the integration of AI into your specific business.
  2. Have Ai be the foundation of conversational experiences.
  3. Understand AI's limitations.

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Using Bots to Grow your Instagram Audience23 Mar 202000:19:46

Guest: Jeff MacPherson- I have had the privilege to work with some of the biggest brands and influencers across the globe, giving us the ability to develop a ground breaking tool called Direct Heroes. Direct Heroes is the first conversation funnel and social CRM for Instagram. Analyze, engage, communicate and monetize your Instagram account like never before.  I continue to strive to create a better social by connecting brands & business to their consumers on a more personal level. 

Connect with Jeff on LinkedIn and check out the Direct Heroes website.

3 Keys to Using Chatbot and Instagram in Tandem:

  1. Use keyword opt ins in Direct Messaging.
  2. Use hashtags in instagram stories with an offer. 
  3. Tailor your message to your customer.

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4 Key Findings from the Salesforce State of Marketing Report16 Mar 202000:12:59

Host: Billy Bateman- Billy Bateman is the Co-Founder and VP of Operations for ChatFunnels, a digital conversation analytics, and optimization solutions provider. He has a background in digital marketing, business operations, and entrepreneurship.

Billy grew up in Idaho and graduated from Brigham Young University and has a Masters of Business Administration from Boise State University. While at BSU, he completed Boise State’s Venture College Entrepreneurship Program and became a mentor and entrepreneurial lead on a technology commercialization project. He is an avid outdoorsman and enjoys fishing and hunting.

4 key findings from SalesForce State of Marketing research:

  1. Focus on giving your customers a personalized experience.
  2. Make Live Chat and response time your top priority.
  3. Take the time to dig into the numbers.
  4. Track customer satisfaction metics.

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Why Chatbots are the Future of Lead Response with Dr. James Oldroyd09 Mar 202000:17:59

Guest: James Oldroyd- Professor James Oldroyd is an associate professor of Strategy at the Marriott School of Management, Brigham Young University and the Ford Motor/Richard Cook Research Fellow. He received his Ph.D. from the Kellogg School of Management at Northwestern University in 2007. He was an associate professor of management at SKK-GSB in Seoul, South Korea for five years and an assistant professor of international business at The Ohio State University for three years. His research explores the intersection of networks and knowledge flows. This work has been published in outlets such as the Academy of Management Review, Organization Science and Harvard Business Review. He teaches courses on strategy, strategy implementation, international business, and negotiations to undergraduates, MBAs, and executives. In addition, to teaching at SKK, OSU and BYU, he has taught at the Indian School of Business and the University of North Carolina. He is actively involved in delivering custom leadership training courses for numerous companies including Samsung, Doosan, SK, Quintiles, and insidesales.

Connect with James on LinkedIn and check out the BYU Marriot website.

3 Key Findings from Bot research:

  1. Rapid Response 
  2. Look at the whole funnel
  3. First figure out how to get your customer to engage. 

 

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The Bot Implementation Formula with Hans van den Berg02 Mar 202000:25:54

Guest: Hans Van Den Berg- My name is Hans van den Berg, passionate about technology and education I studied at the Technical University in Eindhoven The Netherlands. With my electrical engineering and educational degree I worked at Shell, Philip Morris, hp and Agilent Technologies. For Agilent I was based in the San Francisco Bay Area for 2 years and before I returned to Europe I traveled South East Asia for a year. After my travel I finished my full time MBA specialized in Marketing and Internet at NYIT, USA in 2004. In that year I also launched Izito.com, a search engine that presented search results based on friend’ search activity.

Privileged to co-found SurveyWorld, a true survey SaaS solution, in 1999 with a former room mate I joined what became SyncForce in 2004. In 2018 I got introduced to chatbots and as a personal interest started to dive into the worlds of bots. It seemed to be a perfect link to the needs of our CPG customers at SyncForce as they want to get in contact with their consumers directly. When I was asked by a friend of mine to advise in his Bot startup I couldn't refuse. I believe this new Bot technology can help brands have great personalized 1on1 conversations in order for them to stay connected and relevant.

Connect with Hans on LinkedIn and check out the Bot Implementation website.

Here is the formula Hans presents:

  1. Discover
    1. For who?
    2. Where is your customer in their journey?
    3. Why? What do you want to solve?
  2. Design
    1. Persona that aligns with your brand.
    2. Conversation design.
    3. Technology.
  3. Implement
  4. Deploy
  5. Measure

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Personalization at Scale with Paul Jones24 Feb 202000:20:31

Guest: Paul Jones is the Vice President of Experience Design at Tribehouse. He is focusing on building experiences that allow executives along the Wasatch Front to connect with other executives and solve problems authentically. He has been a business owner himself and is currently the founder of a tech startup. 

Connect with Paul on LinkedIn and check out the Tribehouse website.

Four Steps to Personalization at scale:

1. Identify 3 common characteristics you share with the people on your list.

2. Build your message and automation around those characteristics.

3. Use a multi-channel approach.

4. Don't be afraid to slow it down and manually connect with them.

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Radical Reinvention: 5 Lessons Learned from the Racetrack12 Dec 202300:28:01

Emily Franson, currently consulting, former VP at Nu Skin. This speaker from the Demand Gen Summit discusses what marketing and sales alignment is and how it can be utilized to create more efficiency within a company. To stay current on our latest events, follow us on Linkedin.

 

Useful Timestamps: 

0:50 - What are some challenges faced by enterprises and individuals in the current environment?

1:26 - How to focus on radical reinvention; roles as a digital innovator.

2:42 - Journey of transformation following major life changes.

14:45 - The importance of clarity in organizational focus for creating significant change and innovation. 

20:50 - Five lessons learned from Emily's experiences, leading to her second race car and the concept of radical reinvention.

21:28 - Key lessons for personal and organizational growth, including listening, patience, and understanding.

22:45 - Fail fast & with finesse, communication, accountability, and being present in the moment. 

26:22 - Closing Remarks. 

The Sales Side of Bots: An Introspective18 Feb 202000:17:25

Guest: Scott Mark- 13 years Strategic Technology Sales and Account Management experience in complex business markets.

Specialties: client relations, revenue growth, revenue retention, direct sales, inside sales, channel sales, c-level selling, account management, enterprise account manager, lead generation.
Connect with Scott on LinkedIn and check out the Xant website.

Tips to using sales and bots to generate more leads:

1. Increase the speed to a lead.

2. Have marketing and sales collaborate on the bot.

3. Don’t lose the human aspect and be responsive to users.

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Using Intent to Engage Your Visitors10 Feb 202000:29:24

Guest: Eliav Cohen- Seasoned executive with experience running large organizations. 
Connect with Eliav on LinkedIn and check out the Ultra Cool website.

How to start making a keywords bot:

  1. Slowly add keywords in as users ask questions.
  2. Decide what words need to be exact keywords.
  3. Learn quickly from many of small failures.

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3 Tactics to Using Facebook Messager Bots for B2B Marketing03 Feb 202000:19:56

Guest: Natasha Takahashi- For the last 3+ years, I've spent nearly every waking moment creating and managing highly profitable chatbot campaigns, or teaching about them online and offline.
50% of my time is spent as the Chief Marketing Officer and Co-Founder of Ineffable Marketing, my marketing agency that has driven results for 100+ brands like MindValley (3.6M+ followers), Matthew Hussey (5.8M+ followers), and Social Media Examiner (600K+ followers).

The other 50% of my time is spent as CMO and Co-Founder of School of Bots, the trusted chatbot resource for marketers & entrepreneurs.
Connect with Natasha on LinkedIn and check out the School of Bots website.

3 strategies to implementing Facebook messenger marketing for B2B:

  1. Hook up Facebook page to a platform that can generate a list of people that are already interacting with your page.
  2. Use posts and comments to capture interested users.
  3. Use the MSO frame (Marketing, Sales, Operations)- make the chatbot holistic for the business.

Connect with Billy and Chatfunnels!
Billy on LinkedIn and Twitter.
Chatfunnels on LinkedIn, Facebook, Twitter, and Instagram.

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