SEO Is Not That Hard – Details, episodes & analysis

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How can you transform your online marketing strategy to achieve sustainable growth? Join me, Ed Dawson, as I unravel the intricate world of SEO and PPC in this episode of "SEO is Not That Hard." Drawing from my two decades of experience, I promise you'll gain a deep understanding of the strategic shift from PPC to SEO for long-term profitability. Reflecting on my early days with broadband.co.uk, I illustrate how low competition in the early 2000s made PPC highly profitable and how the landscape has since evolved. Packed with practical tips and insights, this episode is a treasure trove for anyone looking to navigate the complexities of online marketing.

Journey with me through the challenges and triumphs of evolving online marketing strategies. I'll recount how an initial reliance on PPC led to financial hurdles and how transitioning to SEO became a game-changer for broadband.co.uk. We'll explore the ever-changing landscape of PPC, from the increasing complexity of Google Ads to the relentless competitive pressures that erode profit margins. Drawing from real-world experiences, including a successful yet ultimately unsustainable PPC campaign in the consumer telecom sector, this episode underscores the importance of adapting your strategies to stay profitable. Whether you're a seasoned marketer or a newcomer, you'll walk away with actionable insights to leverage both SEO and PPC for your business.

SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com

Help feed the algorithm and leave a review at ratethispodcast.com/seo

You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips

To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now

See Edd's personal site at edddawson.com

Ask me a question and get on the show Click here to record a question

Find Edd on Linkedin, Bluesky & Twitter

Find KeywordsPeopleUse on Twitter @kwds_ppl_use

"Werq" Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 4.0 License
http://creativecommons.org/licenses/by/4.0/

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Could you be missing out on the hidden potential of Cloudflare? Join me, Ed Dawson, as I share my latest insights from Jono Alderson's eye-opening presentation at the Hive MCR conference. Discover how Cloudflare can do more than just speed up your website—learn about its advanced features that allow you to add programmatic functionality without touching your original site. From caching to altering page content and intercepting requests, this episode is packed with advanced technical SEO techniques that can give your website a significant edge.

I'll also reflect on my personal journey with CloudFront, Amazon's CDN equivalent, and why Cloudflare might just be the more user-friendly option for many website owners, especially those using WordPress. Whether you’re a seasoned Cloudflare user or just getting started, this episode is loaded with practical tips and expert advice. If you're eager to make your website faster, smarter, and more efficient, you won't want to miss this fascinating discussion. Tune in to unlock the untapped potential of your website today!

SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com

Help feed the algorithm and leave a review at ratethispodcast.com/seo

You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips

To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now

See Edd's personal site at edddawson.com

Ask me a question and get on the show Click here to record a question

Find Edd on Linkedin, Bluesky & Twitter

Find KeywordsPeopleUse on Twitter @kwds_ppl_use

"Werq" Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 4.0 License
http://creativecommons.org/licenses/by/4.0/

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Unlock the secrets of HTTP response codes and elevate your SEO strategy in today's episode of "SEO is not that hard" with your host, Ed Dawson. Ever wondered how to preserve your hard-earned SEO value when moving or deleting web pages? Discover why the 200 OK code is the linchpin of successful HTTP requests, ensuring that Googlebot and web browsers recognize and serve your content seamlessly. Learn the nuances of the 301 redirect, a critical tool for forwarding all ranking signals and backlinks to a new URL, safeguarding your site's SEO value during permanent changes.

But that's not all—Ed also demystifies the 302 redirect, explaining when and how to use it for temporary page moves without compromising your SEO efforts. By the end of this episode, you'll have a crystal-clear understanding of when to implement these redirects to maintain your page rankings and keep your SEO strategy on point. Plus, get real-world insights from the broadband industry on effectively managing redirects and retaining SEO value. Join us for this essential guide to mastering HTTP response codes and take control of your web pages' SEO performance like a pro!

SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com

Help feed the algorithm and leave a review at ratethispodcast.com/seo

You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips

To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now

See Edd's personal site at edddawson.com

Ask me a question and get on the show Click here to record a question

Find Edd on Linkedin, Bluesky & Twitter

Find KeywordsPeopleUse on Twitter @kwds_ppl_use

"Werq" Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 4.0 License
http://creativecommons.org/licenses/by/4.0/

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Have you ever dreamed of launching your own website but felt overwhelmed by the thought of SEO? That's about to change. Join me, Ed Dawson, for a candid journey into the world of owning and evolving your digital presence. In episode 67 of "SEO is not that hard," I draw from my 20-year treasure trove of expertise to demonstrate just how empowering it is to build your very own website, whether you're an SEO novice or a seasoned professional.

Embark on a masterclass of hands-on learning as we explore the ins and outs of keyword research, on-page SEO, and content creation from the ground up. Your site isn't just a canvas for your ideas; it's your laboratory for experimentation and growth in the ever-evolving SEO landscape. Discover the liberating benefits of steering your own digital ship free from client constraints and how that personal playground can keep you at the forefront of emerging technologies like AI. It's time to transform your SEO journey into an adventure.

SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com

Help feed the algorithm and leave a review at ratethispodcast.com/seo

You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips

To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now

See Edd's personal site at edddawson.com

Ask me a question and get on the show Click here to record a question

Find Edd on Linkedin, Bluesky & Twitter

Find KeywordsPeopleUse on Twitter @kwds_ppl_use

"Werq" Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 4.0 License
http://creativecommons.org/licenses/by/4.0/

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Are Google cracking down on Guest Posting for Link Building?

The Twitter threads I refer to in the podcast:

NicheSiteLady Announces Google Penalty

Marie Haynes thread on NicheSiteLady's penalty

SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com

Help feed the algorithm and leave a review at ratethispodcast.com/seo

You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips

To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now

See Edd's personal site at edddawson.com

Ask me a question and get on the show Click here to record a question

Find Edd on Linkedin, Bluesky & Twitter

Find KeywordsPeopleUse on Twitter @kwds_ppl_use

"Werq" Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 4.0 License
http://creativecommons.org/licenses/by/4.0/

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Are you prepared to navigate the shifting tides of SEO without the once-reliable Google cache link? Get ready to explore the brave new world of search engine updates with me, Ed Dawson, founder of KeywordsPupilUs.com. As Google retires a tool long cherished by SEO experts, this episode is your guide through the turmoil, offering essential alternatives and strategies to ensure that your website remains visible and competitive. By tuning in, you'll gain the knowledge to keep your content fresh in Google's eyes, even as traditional methods become relics of the past.

In our timely discussion, we'll unlock the secrets of utilizing Google Search Console's URL inspection tool and dive into the depths of the Wayback Machine at archive.org—a treasure trove of historical web page data. This episode isn't just about the loss of a tool; it's a masterclass in adaptability and foresight, crucial for anyone in the SEO game or managing online content. Join us as we chart a course through these changes, equipping you with the practical know-how to safeguard your rankings and stay ahead in the ever-evolving digital landscape.

SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com

Help feed the algorithm and leave a review at ratethispodcast.com/seo

You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips

To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now

See Edd's personal site at edddawson.com

Ask me a question and get on the show Click here to record a question

Find Edd on Linkedin, Bluesky & Twitter

Find KeywordsPeopleUse on Twitter @kwds_ppl_use

"Werq" Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 4.0 License
http://creativecommons.org/licenses/by/4.0/

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Discover the power of digital PR and how it revolutionizes link building.

Mark Rofe's digital PR Course: https://www.digitalprcourse.com/

SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com

Help feed the algorithm and leave a review at ratethispodcast.com/seo

You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips

To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now

See Edd's personal site at edddawson.com

Ask me a question and get on the show Click here to record a question

Find Edd on Linkedin, Bluesky & Twitter

Find KeywordsPeopleUse on Twitter @kwds_ppl_use

"Werq" Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 4.0 License
http://creativecommons.org/licenses/by/4.0/

Send us a text

Ever been bogged down by the intricacies of SEO technicalities? Prepare to have your mind blown as I, Ed Dawson of KeywordsPeopleUse.com, journey through the transformative powers of ChatGPT in SEO practices. I've pivoted from skeptic to advocate, and in this episode, I'm spilling the beans on how this AI has revolutionized my approach to technical SEO tasks. Get ready to learn about the incredible ways ChatGPT simplifies the implementation of hreflang tags, crafts complex robots.txt files, and generates schema markups faster than you can say "search engine optimization."

As an affiliate marketer with over 20 years in the website game, I've seen it all—until now. I'm taking you behind the scenes to reveal how ChatGPT smoothly handles programming regular expressions and interacts with third-party APIs like a charm. Remember my struggle with the YouTube API? ChatGPT turned that around, saving me endless hours of Googling and troubleshooting. By the end of this session, you'll be equipped to supercharge your SEO strategy and tackle tasks like a pro with AI as your secret weapon. Whether it's optimizing content with precision or navigating APIs with ease, this episode is your ticket to soaring efficiency and SEO mastery.

SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com

Help feed the algorithm and leave a review at ratethispodcast.com/seo

You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips

To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now

See Edd's personal site at edddawson.com

Ask me a question and get on the show Click here to record a question

Find Edd on Linkedin, Bluesky & Twitter

Find KeywordsPeopleUse on Twitter @kwds_ppl_use

"Werq" Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 4.0 License
http://creativecommons.org/licenses/by/4.0/

Send us a text

We cover the differences between Google's real-time web model and chatGPT's dataset limitations. 

SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com

Help feed the algorithm and leave a review at ratethispodcast.com/seo

You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips

To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now

See Edd's personal site at edddawson.com

Ask me a question and get on the show Click here to record a question

Find Edd on Linkedin, Bluesky & Twitter

Find KeywordsPeopleUse on Twitter @kwds_ppl_use

"Werq" Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 4.0 License
http://creativecommons.org/licenses/by/4.0/

Send us a text

Link to Google Search Console = https://search.google.com/search-console

SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com

Help feed the algorithm and leave a review at ratethispodcast.com/seo

You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips

To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now

See Edd's personal site at edddawson.com

Ask me a question and get on the show Click here to record a question

Find Edd on Linkedin, Bluesky & Twitter

Find KeywordsPeopleUse on Twitter @kwds_ppl_use

"Werq" Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 4.0 License
http://creativecommons.org/licenses/by/4.0/