Explore every episode of the podcast SEO Is Not That Hard
| Title | Pub. Date | Duration | |
|---|---|---|---|
| SEO vs PPC | 13 Sep 2024 | 00:16:42 | |
How can you transform your online marketing strategy to achieve sustainable growth? Join me, Ed Dawson, as I unravel the intricate world of SEO and PPC in this episode of "SEO is Not That Hard." Drawing from my two decades of experience, I promise you'll gain a deep understanding of the strategic shift from PPC to SEO for long-term profitability. Reflecting on my early days with broadband.co.uk, I illustrate how low competition in the early 2000s made PPC highly profitable and how the landscape has since evolved. Packed with practical tips and insights, this episode is a treasure trove for anyone looking to navigate the complexities of online marketing. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips | |||
| Cloudflare is so much more than just a CDN | 11 Sep 2024 | 00:13:12 | |
Could you be missing out on the hidden potential of Cloudflare? Join me, Ed Dawson, as I share my latest insights from Jono Alderson's eye-opening presentation at the Hive MCR conference. Discover how Cloudflare can do more than just speed up your website—learn about its advanced features that allow you to add programmatic functionality without touching your original site. From caching to altering page content and intercepting requests, this episode is packed with advanced technical SEO techniques that can give your website a significant edge. I'll also reflect on my personal journey with CloudFront, Amazon's CDN equivalent, and why Cloudflare might just be the more user-friendly option for many website owners, especially those using WordPress. Whether you’re a seasoned Cloudflare user or just getting started, this episode is loaded with practical tips and expert advice. If you're eager to make your website faster, smarter, and more efficient, you won't want to miss this fascinating discussion. Tune in to unlock the untapped potential of your website today! SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips | |||
| SEO A to Z - part 27 - "200 (OK) to #" | 23 Aug 2024 | 00:13:14 | |
Unlock the secrets of HTTP response codes and elevate your SEO strategy in today's episode of "SEO is not that hard" with your host, Ed Dawson. Ever wondered how to preserve your hard-earned SEO value when moving or deleting web pages? Discover why the 200 OK code is the linchpin of successful HTTP requests, ensuring that Googlebot and web browsers recognize and serve your content seamlessly. Learn the nuances of the 301 redirect, a critical tool for forwarding all ranking signals and backlinks to a new URL, safeguarding your site's SEO value during permanent changes. But that's not all—Ed also demystifies the 302 redirect, explaining when and how to use it for temporary page moves without compromising your SEO efforts. By the end of this episode, you'll have a crystal-clear understanding of when to implement these redirects to maintain your page rankings and keep your SEO strategy on point. Plus, get real-world insights from the broadband industry on effectively managing redirects and retaining SEO value. Join us for this essential guide to mastering HTTP response codes and take control of your web pages' SEO performance like a pro! SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips | |||
| The First Step in Mastering SEO That Most People Overlook | 12 Feb 2024 | 00:07:44 | |
Have you ever dreamed of launching your own website but felt overwhelmed by the thought of SEO? That's about to change. Join me, Ed Dawson, for a candid journey into the world of owning and evolving your digital presence. In episode 67 of "SEO is not that hard," I draw from my 20-year treasure trove of expertise to demonstrate just how empowering it is to build your very own website, whether you're an SEO novice or a seasoned professional. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips | |||
| When Guest Posting Goes Wrong | 09 Feb 2024 | 00:12:21 | |
Are Google cracking down on Guest Posting for Link Building? SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips | |||
| Google Cache - Demise & Alternatives | 07 Feb 2024 | 00:07:08 | |
Are you prepared to navigate the shifting tides of SEO without the once-reliable Google cache link? Get ready to explore the brave new world of search engine updates with me, Ed Dawson, founder of KeywordsPupilUs.com. As Google retires a tool long cherished by SEO experts, this episode is your guide through the turmoil, offering essential alternatives and strategies to ensure that your website remains visible and competitive. By tuning in, you'll gain the knowledge to keep your content fresh in Google's eyes, even as traditional methods become relics of the past. In our timely discussion, we'll unlock the secrets of utilizing Google Search Console's URL inspection tool and dive into the depths of the Wayback Machine at archive.org—a treasure trove of historical web page data. This episode isn't just about the loss of a tool; it's a masterclass in adaptability and foresight, crucial for anyone in the SEO game or managing online content. Join us as we chart a course through these changes, equipping you with the practical know-how to safeguard your rankings and stay ahead in the ever-evolving digital landscape. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips | |||
| Linkbuilding with Digital PR | 05 Feb 2024 | 00:09:54 | |
Discover the power of digital PR and how it revolutionizes link building. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips | |||
| How I use ChatGPT | 02 Feb 2024 | 00:09:56 | |
Ever been bogged down by the intricacies of SEO technicalities? Prepare to have your mind blown as I, Ed Dawson of KeywordsPeopleUse.com, journey through the transformative powers of ChatGPT in SEO practices. I've pivoted from skeptic to advocate, and in this episode, I'm spilling the beans on how this AI has revolutionized my approach to technical SEO tasks. Get ready to learn about the incredible ways ChatGPT simplifies the implementation of hreflang tags, crafts complex robots.txt files, and generates schema markups faster than you can say "search engine optimization." As an affiliate marketer with over 20 years in the website game, I've seen it all—until now. I'm taking you behind the scenes to reveal how ChatGPT smoothly handles programming regular expressions and interacts with third-party APIs like a charm. Remember my struggle with the YouTube API? ChatGPT turned that around, saving me endless hours of Googling and troubleshooting. By the end of this session, you'll be equipped to supercharge your SEO strategy and tackle tasks like a pro with AI as your secret weapon. Whether it's optimizing content with precision or navigating APIs with ease, this episode is your ticket to soaring efficiency and SEO mastery. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips | |||
| SEO data sources - ChatGPT vs Google | 31 Jan 2024 | 00:15:17 | |
We cover the differences between Google's real-time web model and chatGPT's dataset limitations. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips | |||
| Google Search Console - Must have FREE tool | 29 Jan 2024 | 00:11:42 | |
Link to Google Search Console = https://search.google.com/search-console SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips | |||
| 7 Farming Lessons for SEO | 26 Jan 2024 | 00:11:52 | |
If you've ever wondered whether the patience of a farmer could teach you a thing or two about the digital landscape, then you're in for a treat. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips | |||
| Lead Magnets - building contacts online | 24 Jan 2024 | 00:13:26 | |
Unlock the secrets of transforming casual website browsers into loyal followers with the expertise of Edd Dawson, founder of KeywordsPeopleUse.com. This episode promises to elevate your understanding of lead magnets, those crucial tools that convert visitor curiosity into concrete contact lists. Edd, a seasoned affiliate marketer and SEO with over two decades under his belt, doesn't just tell you why lead magnets are essential—he shows you how to create them with finesse. From simple checklists to comprehensive e-books, learn to craft offerings that not only captivate your audience but also leave them eager to share their contact details. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips | |||
| Content That People Link To: Tools | 22 Jan 2024 | 00:15:08 | |
Despite what some will tell you, people will actually link to your content if it's good enough without you having to do any outreach or payment. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips | |||
| SEO A to Z - part 26 - "Web Crawler to Zero Volume Keywords" | 21 Aug 2024 | 00:14:37 | |
Can you imagine turning your SEO game around with just a few strategic tweaks? Join me, Ed Dawson, on this episode of "SEO is Not That Hard" as we uncover the journey from understanding web crawlers to mastering zero volume keywords. We'll demystify how Googlebot indexes new content, the critical role of web hosting in your site's performance, and the nuanced craft of web scraping. Get ready to dive deep into the technical underpinnings that keep your online presence robust and resilient. We'll break down the essentials of website monitoring and why tools like Uptime Robot and Little Warden are vital for quick issue detection and resolution. Learn how downtime can tank your rankings and how to avoid common pitfalls like accidental changes to your robots.txt file. We'll also explore the impact of web spam on search results and advocate for white hat SEO practices to keep your site in Google's good graces. Whether you're a veteran SEO professional or new to the game, this episode is packed with insights to elevate your strategy and keep your website performing at its best. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips | |||
| Programmatic SEO - deploying SEO at scale | 19 Jan 2024 | 00:11:29 | |
Ever wondered how the digital giants like Airbnb dominate search engine results with what seems like an endless supply of content tailored to every corner of the globe? That's the magic of programmatic SEO. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips | |||
| Parasite SEO: Climbing the SERPS on the Shoulders of Giants | 17 Jan 2024 | 00:15:29 | |
Parasite SEO is a real trending topic at the moment, but what is it? How do you do it? What are the potential risks and rewards? SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips | |||
| What podcasts do I listen to? | 15 Jan 2024 | 00:15:59 | |
The full list is: SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips | |||
| Understanding Blackhat - PBN's | 12 Jan 2024 | 00:06:56 | |
Navigating the shadowy labyrinth of SEO tactics can be daunting, but fear not, for I, Ed Dawson, am here to illuminate the path. Journey with me as we explore the controversial world of Private Blog Networks (PBNs), a black hat SEO strategy shrouded in risk and the potential for severe penalties. With my extensive background in website development and monetization, I'll disclose the hidden dangers of using these networks and why they may compromise your site's integrity. This episode is a deep dive into the mechanics of PBNs and their implications for your online presence. I'll discuss how PBNs are constructed, the allure of their short-term benefits, and the hefty price they come with—not just in maintenance costs but also in risking Google's wrath. If you're dedicated to cultivating a reputable and lasting online presence, you'll want to understand the perils of PBNs and how to sidestep these treacherous pitfalls. Join me in examining why white hat techniques prove to be the heroes of the SEO world, ensuring your climb up the search rankings is both ethical and enduring. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips | |||
| Affiliate Tips - Optimising for EPC | 10 Jan 2024 | 00:07:15 | |
Unlock the full potential of your affiliate website without chasing new traffic! Your guide for today's revenue-boosting journey is Ed Dawson, an SEO and affiliate marketing maestro with over two decades of experience. Ed lets you in on a little-known strategy that centers on maximizing your Earnings Per Click (EPC). By making each visitor to your site more valuable, you're setting up a foundation for exponential growth. It's time to leverage the traffic you have and watch your affiliate earnings soar. With Ed's expert insights, learn how to identify the most lucrative merchants and strategically steer your audience to click where it counts the most. Get ready to revolutionize your approach to affiliate marketing as Ed walks you through real-world examples from Broadband Credit UK and his own extensive portfolio. You'll discover how to make savvy adjustments to your website that go beyond generic advice, customizing the user experience and affiliate links to your audience's specific buying intents. From reshuffling comparison tables to page-level optimizations, this episode is a goldmine of practical tips that can be applied right away. Tune in to transform the way you think about affiliate marketing and take your online business to the next level with strategies that truly deliver. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips | |||
| How we went to BrightonSEO and came back with over 1000 new users without speaking to anyone | 08 Jan 2024 | 00:13:06 | |
Ever wondered how to snag the elusive attention of over a thousand potential users at a bustling SEO conference? SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips | |||
| Backlinks - the Good, the Bad & the Ugly | 05 Jan 2024 | 00:12:17 | |
Backlinks count, yes, but they aren't all equal and they aren't all risk free. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips | |||
| Rank & Rent, the new SEO gold rush? | 03 Jan 2024 | 00:13:19 | |
Rank and Rent is the monetisation model that everyone seems to be talking about right now. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips | |||
| Retro SEOINTH - How to have great ideas? | 01 Jan 2024 | 00:07:32 | |
It’s New Years Day when this is being published so Happy New Year to everyone out there! As it’s the time of year where most of us take a well earned break, including myself, I’m putting out some of my favorite episodes from earlier in the year These are some, the more evergreen episodes, even if you’ve heard them before I think you’ll enjoy them second time around, and if you are a newer listener then these are the ones I’d not want you to have missed. Today’s episode I chose because it’s New Years Day and lots of people will be thinking about resolutions, and if there was one thing I could pick to suggest you try this year then this would be the one, how to have great ideas. I hope you enjoy! SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips | |||
| Retro SEOINTH - The Power of Shared Learning: Mastermind Groups | 29 Dec 2023 | 00:14:00 | |
As it’s Christmas and the time of year where most of us take a well earned break, including myself, I’m putting out some of my favorite episodes from earlier in the year These are some, the more evergreen episodes, even if you’ve heard them before I think you’ll enjoy them second time around, and if you are a newer listener then these are the ones I’d not want you to have missed. Today’s episode is all about The Power of Shared Learning: Mastermind Groups I hope you enjoy! SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips | |||
| SEO A to Z - part 25 - "UGC Link to VPN" | 19 Aug 2024 | 00:14:08 | |
Want to protect your site from Google penalties and improve your SEO game? Join me, Ed Dawson, in part 25 of our SEO A to Z series as we explore the intricacies of UGC links, unnatural links, URLs, and user experience (UX). Learn how to leverage user-generated content links to safeguard your site, understand why Google may penalize unnatural links, and grasp the importance of clean, navigable URLs. We'll also uncover the critical role of user experience in SEO success. Discover how core web vitals, mobile usability, and site security can make or break your site's performance. Whether you're a seasoned SEO professional or a budding enthusiast, this episode is loaded with actionable insights to elevate your digital strategy and boost your search rankings. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips | |||
| Retro SEOINTH - Should you chase keyword search volume? | 27 Dec 2023 | 00:10:00 | |
As it’s Christmas and the time of year where most of us take a well earned break, including myself, I’m putting out some of my favorite episodes from earlier in the year These are some, the more evergreen episodes, even if you’ve heard them before I think you’ll enjoy them second time around, and if you are a newer listener then these are the ones I’d not want you to have missed. Today’s episode is all about why you shouldn’t be chasing keywords based on volume data. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips | |||
| Retro SEOINTH - Quick SEO Tip #13 - Patience | 25 Dec 2023 | 00:06:46 | |
Yes it’s Christmas day when this is being published so Merry Christmas one and all! As it’s the time of year where most of us take a well earned break, including myself, I’m putting out some of my favorite episodes from earlier in the year These are some, the more evergreen episodes, even if you’ve heard them before I think you’ll enjoy them second time around, and if you are a newer listener then these are the ones I’d not want you to have missed. Today’s episode is all about the importance of patience in SEO, just a short one for Christmas Day, but short doesn’t mean it’s not an important one! I hope you enjoy! SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips | |||
| Retro SEOINTH - Google Patents | 22 Dec 2023 | 00:14:24 | |
As it’s Christmas and the time of year where most of us take a well earned break, including myself, I’m putting out some of my favorite episodes from earlier in the year These are some, the more evergreen episodes, even if you’ve heard them before I think you’ll enjoy them second time around, and if you are a newer listener then these are the ones I’d not want you to have missed. Today’s episode is all about what we can learn from Google Patents to help us with SEO. I hope you enjoy! SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips | |||
| Edd guests on The Unscripted SEO Interview Podcast | 20 Dec 2023 | 00:56:27 | |
Todays episode is something a bit different. Last week I was a guest on the Unscripted SEO Interview Podcast with Mark A. Preston. Mark has very kindly allowed me to post the audio of the episode here today. I hope you enjoy it. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips | |||
| What Tools Would I Recommend? | 18 Dec 2023 | 00:10:17 | |
Tools covered in the podcast: SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips | |||
| Are Pages better than Posts on Wordpress? | 15 Dec 2023 | 00:08:27 | |
Welcome to another episode of SEO - It's Not That Hard! Looking to build authority on your WordPress site? You've come to the right place. We dive in by discussing a common conundrum - why, despite having amazing content, some posts struggle to establish authority. The culprit? WordPress's inherent structure. You'll learn how the reverse chronological order of posts can create a disconnect between related posts, making it tricky for both users and Google to find pertinent content. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips | |||
| Questions, not Keywords, and why it's not just for SEO | 13 Dec 2023 | 00:11:19 | |
We'll see how a focus on queries can revamp your SEO strategies, as well as how to build topical clusters and authority to significantly boost results. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips | |||
| Evaluating expired domains and domains at auction | 11 Dec 2023 | 00:13:53 | |
A friend recently shared a link to a telecoms niche domain on an auction website. Intriguing, right? So, I embarked on an evaluation journey using tools like the Wayback Machine and 'whois' commands. I delved into its past—its history, backlinks, and previous content—all in real-time, for you to learn and apply. We will explore if the domain had completely expired or if it's been re-registered. Don't miss out on this treasure trove of practical advice and insights that could give you an edge in your SEO strategy. Spoiler alert: You might want to check episode 39 for a deep dive into 301 redirects! SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips | |||
| 301 Redirect tips | 08 Dec 2023 | 00:09:32 | |
Do you know what happens when a visitor clicks on a link that leads to a page that no longer exists on your website? They're met with a dreaded 404 error message, a dead-end that can frustrate users and harm your website’s reputation with search engines. But there's a simple solution - 301 redirects. As your host, Ed Dawson, founder of QWidthPeopleUsecom, I'll unpack the concept of 301 redirects and explain why they're a crucial part of maintaining a healthy and efficient website. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips | |||
| The 8 Step Topical Cluster Design Process | 06 Dec 2023 | 00:11:07 | |
Ready to conquer the SEO world with the power of topical authority? Well, buckle up because this episode is all about how to turn your website into a beacon of information that Google can't resist. Your guide through this SEO jungle, Edd Dawson, the founder of KeywordsPeopleuse.com, lays bare the magic woven by topical clusters, pillar pages, cluster pages, and internal links. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips | |||
| SEO A to Z - part 24 - "Taxonomy to Transactional Intent" | 16 Aug 2024 | 00:17:43 | |
Unlock the secrets to mastering SEO with Ed Dawson in this enlightening episode of "SEO is Not That Hard." Ever wondered how to make your website a user-friendly haven and Google-friendly powerhouse? We'll reveal the importance of taxonomy in organizing your content and the essentials of technical SEO, including crawlability, indexability, page speed, and sitemaps. You'll also gain a clear understanding of terms of service from both Google's perspective and your own legal obligations. Discussing TF-IDF and the pitfalls of thin content, we ensure you're equipped to keep your pages valuable and your SEO strategies sharp. Plus, learn why tiered link building is a risky venture you might want to steer clear of. But that's not all—stay tuned as we explore the strategic advantages of keyword clustering and how it can spotlight the competitive landscape and site interrelationships within your niche. We'll also discuss the often misunderstood concept of toxic links and their potential impact on your rankings. Get to grips with the different ways to segment your website traffic and understand the significance of transactional intent, those high-value search queries where users are ready to buy. And for those still on the fence about what to purchase, we touch on commercial intent too. This episode is packed with actionable insights, designed to demystify SEO and boost your site's performance. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips | |||
| Site Architecture For Topical Authority | 04 Dec 2023 | 00:07:53 | |
Ever wondered why your content-rich site fails to attract the traffic it deserves? I'm Edd Dawson, and I'm here to reveal how site architecture for topical authority can be your game-changer. As the founder of KeywordsPeoplesuse.com, my experience resonates with instances where brilliant content simply lacks the strategic planning of organization. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips | |||
| New Developments and Book Coming Soon | 01 Dec 2023 | 00:07:19 | |
What if you could demystify SEO, build topical authority and rank your websites with ease? It's all about using automation, AI, and smart tools to speed up the process of architecting content for your website, bringing the weeks-long work down to mere hours. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips | |||
| Why don't we talk more about Content? | 29 Nov 2023 | 00:06:53 | |
Why is it that people in SEO don't talk more about content? What if I told you that without great content, all other aspects of SEO are pretty much pointless? I'm Edd Dawson, and in this conversation, we'll be challenging the prevailing narrative by putting content at the center of our SEO strategy. We'll explore why top-notch content trumps any SEO hack, and why investing in quality content creation is a long-term investment that pays off substantially. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips | |||
| Google Quality Rating - Part 8 - Summary and Key Takeaways. | 27 Nov 2023 | 00:24:01 | |
SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips | |||
| Google Quality Rating - Part 7 - Encyclopedias, Error pages, Forums and rater FAQ. | 24 Nov 2023 | 00:17:34 | |
Google Quality Rater Guidelines - https://static.googleusercontent.com/media/guidelines.raterhub.com/en//searchqualityevaluatorguidelines.pdf SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips | |||
| Google Quality Rating - Part 6 - High and Highest Quality Content | 22 Nov 2023 | 00:17:04 | |
SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips | |||
| Google Quality Rating - Part 5 - Low and Medium Quality Content | 20 Nov 2023 | 00:14:22 | |
Google Quality Rater Guidelines - https://static.googleusercontent.com/media/guidelines.raterhub.com/en//searchqualityevaluatorguidelines.pdf SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips | |||
| Google Quality Rating - Part 4 - Lowest Quality Content | 17 Nov 2023 | 00:26:35 | |
Google Quality Rater Guidelines - https://static.googleusercontent.com/media/guidelines.raterhub.com/en//searchqualityevaluatorguidelines.pdf SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips | |||
| Google Quality Rating - Part 3 - Page quality rating considerations | 15 Nov 2023 | 00:26:21 | |
Google Quality Rater Guidelines - https://static.googleusercontent.com/media/guidelines.raterhub.com/en//searchqualityevaluatorguidelines.pdf SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips | |||
| Google Quality Rating - Part 2 - the wider website and content creators. | 13 Nov 2023 | 00:10:29 | |
Google Quality Rater Guidelines - https://static.googleusercontent.com/media/guidelines.raterhub.com/en//searchqualityevaluatorguidelines.pdf SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips | |||
| EMERGENCY PODCAST - Google August 2024 Core Update Rolling Out | 15 Aug 2024 | 00:04:16 | |
Google today launched the rollout of their August 2024 Core Update. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips | |||
| Google Quality Rating - Part 1 - Purpose, YMYL, and Content Types | 10 Nov 2023 | 00:13:07 | |
Google Quality Rater Guidelines - https://static.googleusercontent.com/media/guidelines.raterhub.com/en//searchqualityevaluatorguidelines.pdf SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips | |||
| Machine Learning and SEO (plus how it may feed into the Helpful Content Updates) | 08 Nov 2023 | 00:11:55 | |
Ever wondered how Google decides what's 'helpful'? Get ready for a journey into the incredible world of machine learning and its role in Google's ranking and classification of website content. I'm your host, Edd Dawson, and in this episode, I'll be shedding light on how machine learning is different from traditional programming, using a relatable example to illustrate this concept. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips | |||
| New content coming soon and new features at KeywordsPeopleUse.com | 06 Nov 2023 | 00:04:13 | |
Just a quick one to keep you up to date on what's coming soon! SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips | |||