Ready, Set, Launch Podcast – Details, episodes & analysis

Live launching isn't just about making sales.

In fact… that's not even the most valuable part.

In this episode, I'm breaking down my most recent launch (an $80K month from a 3-day challenge) and more importantly, what it reminded me about launching in 2026.

Because here's what I'm seeing right now:

So many course creators want to skip live launching altogether. They want evergreen. Automated. Set-and-forget.

And I get it.

But when you skip live launching, you also skip the fastest way to:

• Validate your offer
• Refine your messaging
• Learn how to actually sell

Inside this episode, I share:

• The strategy and numbers behind my recent live launch
• Why live launches are still one of the best ways to grow your audience
• What you actually gain from being in the room with your audience
• A real client example of a "failed" launch that gave us everything we needed
• Why launching is about data, not just revenue

Because launching isn't just about making money.

It's about learning faster, improving faster, and building something that actually converts.

If you've been avoiding launching or felt discouraged by a past one this episode will shift how you see it completely.

Creating a course isn't just about packaging up what you know.

If you want a course that sells consistently and actually gets results for students, there are a few key things you need to get right.

In this episode, I'm breaking down the five things every successful course has in common, from defining the transformation to making sure students experience progress quickly.

Inside this episode we cover:

• Why the transformation matters more than the content
• How to help students experience results as quickly as possible
• Why course delivery and onboarding impact perceived value
• The importance of collecting testimonials early
• And why even the best course in the world still needs to be sold

Because a course that gets results will continue to sell.

And a course that sells well should also change people's lives.

The Truth About Low-Ticket Funnels: Do They Actually Work?

There's a lot of noise in the online space right now about $27 offers, tiny product funnels, and the promise of passive income on autopilot... But is a low-ticket funnel really the golden ticket to scaling your business? Or is it just another shiny object that leaves you stuck, spinning your wheels, and not making the income you want?

In this episode, I'm pulling back the curtain on what really works when it comes to low-ticket funnels; how I use them in my business, what I've learned from testing and tweaking my own offers, and the biggest myth I see online that's keeping so many course creators stuck.

We'll talk about:
✨ Why low-ticket funnels aren't a business model (and what they actually are)
✨ The real power of tiny offers. Hint: it's not just about the inital sale
✨ What makes a high-converting low-ticket offer (spoiler: it's not a PDF)
✨ Why this funnel strategy works so well right now in today's online space
✨ And how low-ticket offers fit into a bigger strategy for $30K months

If you're curious about low-ticket funnels or wondering if you should create one, this episode is a must-listen.

Today, I'm taking your BTS of how I launched my first online course, and how that course evolved over the years to become a stable, multiple six-figure source of income in my business every single year.

Here's what you'll learn:
👉 Why it took me 12 months to create my first online course.
👉 The moment I made my first $4,000 in a week—and how it validated my course based business model.
👉 How niching down helped me scale Facebook Ad Launch Formula into a consistent multiple six-figure income stream

If you've been procrastinating on launching your course because of fear, perfectionism, or feeling "too busy" → this episode is for you. Your first launch is just the beginning—it doesn't have to be perfect, but it DOES have to happen.

And… exciting news! I'm making some big changes in my business, with new courses on the way. Stay tuned!

If you're planning to launch a course soon—or even within the next year—building your email list needs to be a top priority.

In this episode of Ready, Set, Launch!, we're talking all things FUNNELS, focusing on the 5 essential elements that turn an everyday list-building funnel into a lead-converting powerhouse.

Here's what you'll learn:

• The secret to creating a lead magnet that perfectly aligns with your paid offer.
• Why your email sequence is the key to building trust and driving sales.
• Simple tweaks to boost your landing page conversions.
• How to strategically sell low-ticket offers as stepping stones to bigger sales.
• The best way to drive high-quality traffic to your funnel.

Your funnel has the potential to transform your business—but only if it's set up for success. Don't just create a funnel that exists; create one that converts.

Let's dive in!

2025 is a year of innovation for course creators. There's no doubt about that.

Today we're diving into 2025 Predictions for Course Creators. If you're looking to stay ahead of the curve, create transformational courses that sell with more ease, and grow your business this year, you're in the right place.

Today, we'll be talking about:

• Why quality is more important than quantity when it comes to the courses you create and offers you launch.

• How AI is changing course creation and marketing - and why, as a course creator, you need to be embracing it.

• Why you should be prioritising building deeper connections with your audience - and how this will ultimately lead to easier sales.

• Balancing paid ads with organic marketing.

• The biggest challenge with live launching in 2025 and 3 strategies you can try to increase your attendance rates and conversions  😉

Let's get started.

In this week's episode of Ready, Set, Launch, I'm taking you behind the scenes of exactly how I'd build a successful online course business, if I was starting from scratch in 2025! 

Starting an online course based business from ground 0 can feel overwhelming and daunting, especially when you see others who already have an established audience and brand. But trust me—there's always room for more creators, more courses, and more unique perspectives.

Today, I'm walking you through the 7 steps I'd take to build a 6 figure course business over 12 months.

Here's what you'll learn:

• How to plan an offer stack to meet revenue goals (even with a small audience)
• Mindset shifts to stay focused, overcome imposter syndrome, and protect your energy
• Community-building tips to create meaningful connections with your future students
• Setting up a waitlist, nurturing your audience, and creating pre-launch excitement
• Why a validation launch can simplify your process and give you critical feedback
• Steps to deliver your course live, gather testimonials, and plan your next launch

Tune in for all the tips and strategies I'd use if I were starting from scratch to build a sustainable, high-impact online course business that scales!

Don't miss this episode if you're ready to build something incredible—one step at a time. Let's get ready, set, and launch!

In order to make more sales in a live launch or in an evergreen funnel you either need:

More leads coming into your funnel

OR

You need to increase the conversion rates in your funnel.

It's as simple as that. 

Today I'm going to share with you the 3 ways you can reduce your cost per lead from your FB & IG Ads, so that you can get more leads coming through your funnel, without having to increase your budget.

Here's what you'll learn:

• What an average "CPL" is, and how to set your own benchmark.
• Why you need to be looking at your funnel (and not just your Ads) when trying to reduce your CPL
• How your campaign structure impacts your CPL, and the best way to set up your Ads to get more people signing up to your email list
• Why your media is now the most important past of your Ad; and what you should be split testing.

You guys know I love Facebook Ads and Funnels. But having Ads running doesn't mean you don't need to do any other marketing in your business. Facebook Ads need to form part of your overall marketing strategy, they're not a standalone thing.

This is particularly important if you're using Facebook Ads for Evergreen Funnels. When you're selling your courses evergreen style, there are less live touch points, which makes your day-to-day organic presence a little more important.

In today's episode, I'll be sharing:

• How I show up in my business daily to improve my Facebook Ads performance

• The social media content that you should be posting to help convert lurkers into leads and sales

• Why you should be paying attention to your customer journey, and how this can impact how and where you show up

• How I use Instagram DMs (as an introvert) to network, build connections and convert clients.

When I talk to course creators who want to run Ads, usually there's a bit of hesitation and fear around spending money to make money and there's often a debate around organic v paid marketing.

The way I see it is when you pay to run Ads, you're choosing to be seen. You're paying for the guarantee of your content reaching the right people every single day.

But here's the thing; Paid advertising only ever pays off, when you're strategic around what you're advertising and why.

Boosting an Instagram post and hoping for a course sale, is not the vibe.

Instead, I encourage you to use Ads to fill your funnel, so you can continue to market to your dream leads days, weeks, months & years after they stumble across your sponsored post on the gram.

Today on the Ready, Set, Launch Podcast, I'm sharing with you How To Use Facebook Ads To Sell An Evergreen Course.

In this episode, you'll learn:

• The 3 different types of campaigns you can create to sell an evergreen course, and which one I recommend you start with.

• How you can get started with making evergreen sales for as little as $3 a day.

• What creative is working best for us for our lead generation & sales campaigns.