Ready, Set, Launch Podcast – Details, episodes & analysis

Whether you’re wanting to sell your course on autopilot or generate high quality leads for your 1:1 services, your business can benefit from having an evergreen webinar funnel. 

It’s an upgrade from the traditional lead magnet PDF that you can use to grow our list, and the reason why it’s an upgrade is because it includes video content. Video is the easiest and fastest way to build up the know, like and trust factor in a funnel.

When you get the topic, presentation & pitch right in the webinar, it’s a really easy way to attract clients & sell courses fast.

In this day and age, where people have very short attention spans, and show up live rates are at an all time low, why wouldn’t you want to turn your best performing live webinar into something people can watch on demand at 2x speed.

In today’s podcast episode, I’m going to give you a breakdown of my evergreen webinar funnel, and how you can create this in your business.

Here’s what you’ll learn:

• The 2 different types of evergreen webinar funnels, and which one I prefer

• What you need to get crystal clear on before building out your funnel (and why this is often overlooked)

• My evergreen webinar structure 

• The tech requirements of an evergreen funnel 

I've noticed something lately... Everyone's talking about evergreen. Everyone wants an evergreen funnel. This is great, and I'm here for it. Being able to generate sales every day is an important part of having a profitable online business.

But here's the truth; creating a high converting evergreen funnel is just as hard as pulling off a high converting live launch.

So over the next few week's I'm going to be sharing with you my best tips to help you sell your online course evergreen style & get paid every day.

Starting with today's episode:

The Top 5 Mistakes Course Creators Make When Going Evergreen.

Here's what you'll learn:

• Why some course creators struggle to convert leads to sales in an evergreen funnel.
• What not to do when deciding to turn your course evergreen.
• How to tailor your evergreen funnel to suit your business, offers & audience.
• The one thing you need to learn to really scale your evergreen funnel.

In this week's epidode of the Ready, Set, Launch podcast, we interview Sharon Chelman from Little River Kitchen. Sharon share with us;

• Why Sharon almost gave up on her membership and how she bounced back to grow it by 400% within 12 months
• How Sharon uses Facebook ads to sell courses and grow her membership
• The tripwire Sharon used to help pay for a quarter of her ad spend during her recent launch

This week on the podcast we have a special guest, Sophia Pallas, joining us to discuss how you can use Astrology to make more aligned decisions when it comes to building and scaling your online business.

In this episode you'll learn:

• How paying attention to the cycles of the moon can give you a superpower in terms of how you take action in your business.

• Where to start when it comes to learning Astrology, and the big 3 signs that will help you better understand yourself, and your personal brand.

• How you can design a launch strategy that is more suited to your sign, and how you prefer to show up to your audience.

Get the low-down on how Facebook Ads work, because knowledge = power.

In this training, you'll learn:

• Boosting Posts V Creating Campaigns
• Making sense of the dashboard and the structure of campaigns
• How Ads work
• Overcoming the fear of wasting money when you're just getting started

Register for bootcamp here:https://www.jessicatutton.com.au/skyrocket-your-next-launch

The #1 funnel every course creator should have to grow the audience BEFORE they launch.

In this training, you'll learn: 

• The one funnel your need to master so that you can scale
• 4 steps to create your dream lead funnel
• How to nurture your audience to increase the know, like & trust factor
• A simple way increase conversions and overall ROI from your Ads

Register for bootcamp here:https://www.jessicatutton.com.au/skyrocket-your-next-launch

Welcome to the very first edition of LAUNCH STORIES! This is where I interview other course creators to hear all about their launches. The good, the bad & the ugly.

In this launch story, you'll hear from Kirstin Barchia. Kirstin is a clinical psychologist working with teenagers and their families. Kirstin has developed an online course to help parents create a calm connection with their teens. In this episode you'll get a behind the scenes look at her most recent webinar launch.

Here's what you'll learn:

1. How Kirstin balances running her private practise and scaling her online business

2. The marketing strategy behind Kirstin's most recent webinar launch

3. How Kirstin used Facebook Ads throughout her launch

4. What worked when it came to converting leads into paying customers

Let's talk about Facebook Ads and what's working right now when it comes to using Facebook Ads to scale your online courses.

In this episode, you'll learn:

• The launch & funnel strategies that are converting high in 2023
• An easy way to get started with Facebook Ads, even if you're not ready to launch
• The content (videos and images) that you should be creating and using in campaigns to get the best clicks & conversions.

The mid-cart mindset wobbles. It happens to the most seasoned course-based business owner.

Some time in between early bird closing and cart closing is the ghost town known as the mid-cart. 

Where tumbleweeds and crickets drift by boarded-up shops. Not a single customer in sight.

And this is where the mid-cart mindset wobbles come up. But they don’t have to derail your business.

In this episode, you'll learn

1. How to help your future-self during your next mid-cart period.

2. What to do when you're going down a negative thought spiral during your cart open period.

3. What is within your control during a mid-cart and the actions you can take to improve your launch results.

If you create a business model where you have one signature course, and you launch it a few times each year, how are you going to make money outside of those launches?

It’s something I don’t think many people talk about, and something I don’t think I’ve spoken much about.

But it’s really bloody important, because hello, CASH FLOW.

In an ideal world, launches should provide EXCESS cash to your monthly recurring revenue.

This helps:

1. Create a healthier business model that is not feast or famine

2. Takes THE PRESSURE off launching

3. Give you something to sell and talk about all year round

So how can you make money outside of launching your signature product

That's exactly what I'm sharing in this podcast episode!