Live launching isn't just about making sales.

In fact… that's not even the most valuable part.

In this episode, I'm breaking down my most recent launch (an $80K month from a 3-day challenge) and more importantly, what it reminded me about launching in 2026.

Because here's what I'm seeing right now:

So many course creators want to skip live launching altogether. They want evergreen. Automated. Set-and-forget.

And I get it.

But when you skip live launching, you also skip the fastest way to:

• Validate your offer
• Refine your messaging
• Learn how to actually sell

Inside this episode, I share:

• The strategy and numbers behind my recent live launch
• Why live launches are still one of the best ways to grow your audience
• What you actually gain from being in the room with your audience
• A real client example of a "failed" launch that gave us everything we needed
• Why launching is about data, not just revenue

Because launching isn't just about making money.

It's about learning faster, improving faster, and building something that actually converts.

If you've been avoiding launching or felt discouraged by a past one this episode will shift how you see it completely.

Creating a course isn't just about packaging up what you know.

If you want a course that sells consistently and actually gets results for students, there are a few key things you need to get right.

In this episode, I'm breaking down the five things every successful course has in common, from defining the transformation to making sure students experience progress quickly.

Inside this episode we cover:

• Why the transformation matters more than the content
• How to help students experience results as quickly as possible
• Why course delivery and onboarding impact perceived value
• The importance of collecting testimonials early
• And why even the best course in the world still needs to be sold

Because a course that gets results will continue to sell.

And a course that sells well should also change people's lives.

The Truth About Low-Ticket Funnels: Do They Actually Work?

There's a lot of noise in the online space right now about $27 offers, tiny product funnels, and the promise of passive income on autopilot... But is a low-ticket funnel really the golden ticket to scaling your business? Or is it just another shiny object that leaves you stuck, spinning your wheels, and not making the income you want?

In this episode, I'm pulling back the curtain on what really works when it comes to low-ticket funnels; how I use them in my business, what I've learned from testing and tweaking my own offers, and the biggest myth I see online that's keeping so many course creators stuck.

We'll talk about:
✨ Why low-ticket funnels aren't a business model (and what they actually are)
✨ The real power of tiny offers. Hint: it's not just about the inital sale
✨ What makes a high-converting low-ticket offer (spoiler: it's not a PDF)
✨ Why this funnel strategy works so well right now in today's online space
✨ And how low-ticket offers fit into a bigger strategy for $30K months

If you're curious about low-ticket funnels or wondering if you should create one, this episode is a must-listen.

Today, I'm taking your BTS of how I launched my first online course, and how that course evolved over the years to become a stable, multiple six-figure source of income in my business every single year.

Here's what you'll learn:
👉 Why it took me 12 months to create my first online course.
👉 The moment I made my first $4,000 in a week—and how it validated my course based business model.
👉 How niching down helped me scale Facebook Ad Launch Formula into a consistent multiple six-figure income stream

If you've been procrastinating on launching your course because of fear, perfectionism, or feeling "too busy" → this episode is for you. Your first launch is just the beginning—it doesn't have to be perfect, but it DOES have to happen.

And… exciting news! I'm making some big changes in my business, with new courses on the way. Stay tuned!

If you're planning to launch a course soon—or even within the next year—building your email list needs to be a top priority.

In this episode of Ready, Set, Launch!, we're talking all things FUNNELS, focusing on the 5 essential elements that turn an everyday list-building funnel into a lead-converting powerhouse.

Here's what you'll learn:

• The secret to creating a lead magnet that perfectly aligns with your paid offer.
• Why your email sequence is the key to building trust and driving sales.
• Simple tweaks to boost your landing page conversions.
• How to strategically sell low-ticket offers as stepping stones to bigger sales.
• The best way to drive high-quality traffic to your funnel.

Your funnel has the potential to transform your business—but only if it's set up for success. Don't just create a funnel that exists; create one that converts.

Let's dive in!

2025 is a year of innovation for course creators. There's no doubt about that.

Today we're diving into 2025 Predictions for Course Creators. If you're looking to stay ahead of the curve, create transformational courses that sell with more ease, and grow your business this year, you're in the right place.

Today, we'll be talking about:

• Why quality is more important than quantity when it comes to the courses you create and offers you launch.

• How AI is changing course creation and marketing - and why, as a course creator, you need to be embracing it.

• Why you should be prioritising building deeper connections with your audience - and how this will ultimately lead to easier sales.

• Balancing paid ads with organic marketing.

• The biggest challenge with live launching in 2025 and 3 strategies you can try to increase your attendance rates and conversions  😉

Let's get started.

 

In this week's episode of Ready, Set, Launch, I'm taking you behind the scenes of exactly how I'd build a successful online course business, if I was starting from scratch in 2025! 

Starting an online course based business from ground 0 can feel overwhelming and daunting, especially when you see others who already have an established audience and brand. But trust me—there's always room for more creators, more courses, and more unique perspectives.

Today, I'm walking you through the 7 steps I'd take to build a 6 figure course business over 12 months.

Here's what you'll learn:

• How to plan an offer stack to meet revenue goals (even with a small audience)
• Mindset shifts to stay focused, overcome imposter syndrome, and protect your energy
• Community-building tips to create meaningful connections with your future students
• Setting up a waitlist, nurturing your audience, and creating pre-launch excitement
• Why a validation launch can simplify your process and give you critical feedback
• Steps to deliver your course live, gather testimonials, and plan your next launch

Tune in for all the tips and strategies I'd use if I were starting from scratch to build a sustainable, high-impact online course business that scales!

Don't miss this episode if you're ready to build something incredible—one step at a time. Let's get ready, set, and launch!

 

In order to make more sales in a live launch or in an evergreen funnel you either need:

More leads coming into your funnel

OR

You need to increase the conversion rates in your funnel.

It's as simple as that. 

Today I'm going to share with you the 3 ways you can reduce your cost per lead from your FB & IG Ads, so that you can get more leads coming through your funnel, without having to increase your budget.

Here's what you'll learn:

• What an average "CPL" is, and how to set your own benchmark.
• Why you need to be looking at your funnel (and not just your Ads) when trying to reduce your CPL
• How your campaign structure impacts your CPL, and the best way to set up your Ads to get more people signing up to your email list
• Why your media is now the most important past of your Ad; and what you should be split testing.

 

You guys know I love Facebook Ads and Funnels. But having Ads running doesn't mean you don't need to do any other marketing in your business. Facebook Ads need to form part of your overall marketing strategy, they're not a standalone thing.

This is particularly important if you're using Facebook Ads for Evergreen Funnels. When you're selling your courses evergreen style, there are less live touch points, which makes your day-to-day organic presence a little more important.

In today's episode, I'll be sharing:

• How I show up in my business daily to improve my Facebook Ads performance

• The social media content that you should be posting to help convert lurkers into leads and sales

• Why you should be paying attention to your customer journey, and how this can impact how and where you show up

• How I use Instagram DMs (as an introvert) to network, build connections and convert clients.

When I talk to course creators who want to run Ads, usually there's a bit of hesitation and fear around spending money to make money and there's often a debate around organic v paid marketing.

The way I see it is when you pay to run Ads, you're choosing to be seen. You're paying for the guarantee of your content reaching the right people every single day.

But here's the thing; Paid advertising only ever pays off, when you're strategic around what you're advertising and why.

Boosting an Instagram post and hoping for a course sale, is not the vibe.

Instead, I encourage you to use Ads to fill your funnel, so you can continue to market to your dream leads days, weeks, months & years after they stumble across your sponsored post on the gram.

Today on the Ready, Set, Launch Podcast, I'm sharing with you How To Use Facebook Ads To Sell An Evergreen Course.

In this episode, you'll learn:

• The 3 different types of campaigns you can create to sell an evergreen course, and which one I recommend you start with.

• How you can get started with making evergreen sales for as little as $3 a day.

• What creative is working best for us for our lead generation & sales campaigns.

Whether you're wanting to sell your course on autopilot or generate high quality leads for your 1:1 services, your business can benefit from having an evergreen webinar funnel. 

It's an upgrade from the traditional lead magnet PDF that you can use to grow our list, and the reason why it's an upgrade is because it includes video content. Video is the easiest and fastest way to build up the know, like and trust factor in a funnel.

When you get the topic, presentation & pitch right in the webinar, it's a really easy way to attract clients & sell courses fast.

In this day and age, where people have very short attention spans, and show up live rates are at an all time low, why wouldn't you want to turn your best performing live webinar into something people can watch on demand at 2x speed.

In today's podcast episode, I'm going to give you a breakdown of my evergreen webinar funnel, and how you can create this in your business.

Here's what you'll learn:

• The 2 different types of evergreen webinar funnels, and which one I prefer

• What you need to get crystal clear on before building out your funnel (and why this is often overlooked)

• My evergreen webinar structure 

• The tech requirements of an evergreen funnel 

I've noticed something lately... Everyone's talking about evergreen. Everyone wants an evergreen funnel. This is great, and I'm here for it. Being able to generate sales every day is an important part of having a profitable online business.

But here's the truth; creating a high converting evergreen funnel is just as hard as pulling off a high converting live launch.

So over the next few week's I'm going to be sharing with you my best tips to help you sell your online course evergreen style & get paid every day.

Starting with today's episode:

The Top 5 Mistakes Course Creators Make When Going Evergreen.

Here's what you'll learn:

• Why some course creators struggle to convert leads to sales in an evergreen funnel.
• What not to do when deciding to turn your course evergreen.
• How to tailor your evergreen funnel to suit your business, offers & audience.
• The one thing you need to learn to really scale your evergreen funnel.

 

I've helped hundreds of course creators fix their funnels.

And most people have one of two problems.

Either…

They don't have enough people seeing their course.

Or…

People are seeing it, but they're not buying.

In today's podcast episode, I walk you through how to figure out which one you have (and what to do about it).

 

"Jess, why aren't my Ads working??" is the #1 question I get on the daily.

The good news is; you can find the answer by looking at your data. 🥸

So stop making assumptions about why your cost per lead is high or your sales are low - and instead, learn how to make data based decisions to improve your launch results. 

Because if you really want to build a profitable online course based business; you're going to have to read and interpret your numbers.

In this episode, you'll learn:

• The top 5 reasons why your Ads might not be working.
• How you can easily see what needs to be tweaked in an Ad to improve results (hint; it might actually have nothing to do with your Ads).
• The best way to improve your link clicks & lead costs.

Meet Susie Prout - Lactation Consultant, breastfeeding & bottle refusal expert.

In this week's episode, Susie is sharing with us how she replaced selling on Instagram with Facebook Ads.

Here's what you'll learn:

• A BTS look at how Susie launches her online Breastfeeding Membership.
• Why Susie wanted to move away from selling on Instagram.
• How Susie had her best ever launch without showing up on Instagram (and with life feeling hectic behind the scenes).

Do you know why your launches feel insanely stressful even if you're one of those organised people who have every single email scheduled?

Do you know why that "do or die" energy has you questioning your entire business model every day of the launch even though you know your course is highly valuable? 

Do you know why so many course creators want to turn their back on launch even though you see the potential?

It's because if you're only relying on live launching for your payday, you're not making any money leading up to your launch. 

Instead, you're working hard and actively watching your bank account dwindle.

This is why I talk constantly about creating your sales ecosystem.

It's about live launching, yes. Because who doesn't love a huge wad of cash?

But it's about creating an evergreen sales system that brings you consistent $10k months every single month, no matter where you're at in the launch cycle.

In this episode, I'll be sharing with you.

1. How to build one simple system that converts leads into paying customers fast.

2. The one thing you need in your funnel to get your dream clients to make a purchasing decision.

3. How to fill your funnel with dream leads and scale your sales every single month.

In this episode, I want to share with you what I would do if I wanted to make 100k from an online course over a 12 month period.

• The secret to building momentum with your course launches

• How to create cash-generating launch events

• A simple way to plan your next 12 months

• How to learn the launch maths

When you start to shift your expectations from launching as a once-off event and start looking at what your course can bring you over the next 12 months, 24 months and even five years, that's when your results start to snowball.

In this episode, I'm sharing with you the story of how one successful launch helped my client have her biggest financial year to date.

We all know that launching can be quite a lot of work, especially when you're just starting out. But the long term benefits of launching, far outweigh the short term pain of organising your launch event.

In this episode, I'm sharing:

1. How my client changed her Ads strategy to pull off her biggest live launch event.

2. The key elements of her launch strategy that helped her convert strangers to obsessed buyers.

3. What my client did post-launch to keep her sales rollin' in for 11 months post launch.

Chapters

00:00 The Benefits of Launching

03:17 Case Study: Elizabeth's Bootcamp Launch

05:55 Finding the Balance in Content

07:17 Authenticity and Connection in Launching

08:15 The Knock-On Effect of a Launch

10:44 Long-Term Strategy and Multiple Launches

Summary

In this episode, Jessica Tutton shares her decision-making process in shutting down her membership, the Launch Club. She emphasizes the importance of having an offer stack and strategically planning an offer suite to guide customers through a journey. Jessica discusses the assessment and evaluation of offers to determine their profitability, scalability, and alignment with personal values. She then introduces the Launch Club and explains her decision to transition it from a back-end membership to a front-end membership. However, she realizes that the membership format does not align with her teaching style and long-term goals, leading her to shut it down. Jessica highlights the value of online courses and the ability to provide lifetime access to valuable content. She concludes by offering insights into the decision-making process for evaluating and eliminating offers in an offer suite.

Takeaways

1. Create an offer stack and strategically plan an offer suite to guide customers through a journey.

2. Assess and evaluate offers based on profitability, scalability, and alignment with personal values.

3. Consider the teaching style and long-term goals when deciding between a membership and course format.

4. Online courses provide the ability to offer lifetime access to valuable content.

Chapters

00:00 The Importance of an Offer Stack

02:00 Developing an Offer Suite

03:27 Assessing and Evaluating Offers

04:55 Introduction to the Launch Club

06:24 Launching the Membership

07:52 Evaluating the Membership

09:51 Realization and Decision to Shut Down the Membership

10:51 Course Creation vs Membership

12:48 Value of Online Courses

13:47 Shutting Down the Launch Club

15:40 Insights into Decision-Making Process

In this episode, Jessica Tutton reflects on the year 2023 and shares insights into her personal and business journey. She discusses the transition back to home life after a year of traveling, the importance of new hobbies and personal growth, and highlights from her business in 2023. Jessica also talks about making tough business decisions, navigating market conditions, and the controversial shift in the industry with the introduction of master reseller rights. She concludes by providing recommendations and strategies for course creators in 2024.   Takeaways

• Take time to reflect on your personal and business journey
• Find new hobbies and activities that allow you to switch off from work
• Focus on your core offers and create repeatable and scalable systems
• Be proactive in your business planning and make tough decisions when necessary
• Navigate market conditions and stay true to your authentic brand

Chapters 00:00 Recap of 2023 and Reflection 02:25 Transitioning Back to Home Life 05:20 New Hobbies and Personal Growth 08:20 Business Highlights and Planning for 2024 11:15 Making Tough Business Decisions 13:14 Navigating Market Conditions 15:09 Controversial Shift in the Industry 17:29 Focus and Strategy for 2024

In this week's episode of the Ready, Set, Launch podcast, we interview Dr Ange Rogers from Numeracy Teachers Academy.

In this episode, you'll learn:

1. Why Ange decided to create an online conference and how it's helped her to grow her membership.

2. What you should consider if you've ever thinking of creating any sort of online conference or summit.

3. The importance of leading with value and impact when it comes to any launch event, and how this can help you grow your business faster.

In this week's epidode of the Ready, Set, Launch podcast, we interview Sharon Chelman from Little River Kitchen. Sharon share with us;

• Why Sharon almost gave up on her membership and how she bounced back to grow it by 400% within 12 months
• How Sharon uses Facebook ads to sell courses and grow her membership
• The tripwire Sharon used to help pay for a quarter of her ad spend during her recent launch

This week on the podcast we have a special guest, Sophia Pallas, joining us to discuss how you can use Astrology to make more aligned decisions when it comes to building and scaling your online business.

 

In this episode you'll learn:

• How paying attention to the cycles of the moon can give you a superpower in terms of how you take action in your business.

• Where to start when it comes to learning Astrology, and the big 3 signs that will help you better understand yourself, and your personal brand.

• How you can design a launch strategy that is more suited to your sign, and how you prefer to show up to your audience.

For years, I built my business around one thing: launching.

And while it worked… it also created pressure and instability. 

In this episode, I'm breaking down the difference between building a funnel and building a sales ecosystem, and why this shift completely changed how I design revenue in my business.

You'll learn:

• Why relying on one funnel or one launch creates unnecessary stress

• The 4 core funnels I use to build a sales ecosystem

• How funnels can (and should) feed into each other

• Why lifestyle needs to influence your funnel strategy

• How to design revenue that supports motherhood, holidays, travel and real life

If you want a business that sells even when you're offline, this episode will change how you think about funnels forever.

Get the low-down on how Facebook Ads work, because knowledge = power.

In this training, you'll learn:

• Boosting Posts V Creating Campaigns
• Making sense of the dashboard and the structure of campaigns
• How Ads work
• Overcoming the fear of wasting money when you're just getting started

Register for bootcamp here:https://www.jessicatutton.com.au/skyrocket-your-next-launch

The #1 funnel every course creator should have to grow the audience BEFORE they launch.

In this training, you'll learn: 

• The one funnel your need to master so that you can scale
• 4 steps to create your dream lead funnel
• How to nurture your audience to increase the know, like & trust factor
• A simple way increase conversions and overall ROI from your Ads

Register for bootcamp here:https://www.jessicatutton.com.au/skyrocket-your-next-launch

Welcome to the very first edition of LAUNCH STORIES! This is where I interview other course creators to hear all about their launches. The good, the bad & the ugly.

 

In this launch story, you'll hear from Kirstin Barchia. Kirstin is a clinical psychologist working with teenagers and their families. Kirstin has developed an online course to help parents create a calm connection with their teens. In this episode you'll get a behind the scenes look at her most recent webinar launch.

 

Here's what you'll learn:

1. How Kirstin balances running her private practise and scaling her online business

2. The marketing strategy behind Kirstin's most recent webinar launch

3. How Kirstin used Facebook Ads throughout her launch

4. What worked when it came to converting leads into paying customers

Let's talk about Facebook Ads and what's working right now when it comes to using Facebook Ads to scale your online courses.

In this episode, you'll learn:

• The launch & funnel strategies that are converting high in 2023
• An easy way to get started with Facebook Ads, even if you're not ready to launch
• The content (videos and images) that you should be creating and using in campaigns to get the best clicks & conversions.

The mid-cart mindset wobbles. It happens to the most seasoned course-based business owner.

Some time in between early bird closing and cart closing is the ghost town known as the mid-cart. 

Where tumbleweeds and crickets drift by boarded-up shops. Not a single customer in sight.

And this is where the mid-cart mindset wobbles come up. But they don't have to derail your business.

In this episode, you'll learn

1. How to help your future-self during your next mid-cart period.

2. What to do when you're going down a negative thought spiral during your cart open period.

3. What is within your control during a mid-cart and the actions you can take to improve your launch results.

If you create a business model where you have one signature course, and you launch it a few times each year, how are you going to make money outside of those launches?

It's something I don't think many people talk about, and something I don't think I've spoken much about.

But it's really bloody important, because hello, CASH FLOW.

In an ideal world, launches should provide EXCESS cash to your monthly recurring revenue.

This helps:

1. Create a healthier business model that is not feast or famine

2. Takes THE PRESSURE off launching

3. Give you something to sell and talk about all year round

So how can you make money outside of launching your signature product

That's exactly what I'm sharing in this podcast episode!

 

Meet my copywriter. In today's episode we're talking all about launching, writing copy, sales pages and more.

Here's what you'll learn:

• Finding the sales style and marketing platforms that work for you, and what it means to "choose your hard" when it comes to growing your business.
• Where to start when it comes to writing your launch copy.
• The "magic pill" method and how it will help you transform your copy.
• The biggest mistake course creators make when it comes to writing their sales page.
• How to become a better storyteller, even if you don't consider yourself to be a writer.

Come behind the scenes with me as I share with you my process for planning a profitable launch.

I'll share with you my 6 step planning process, and insights into how you can maximise your profit and simplify your strategy.

Here's what you'll learn:

• What you need to consider when planning a launch; from dates to prices, bonuses and more.
• The little things you can do in the lead up to your launch to make it your most profitable launch to date.
• My simple maths equation to help you determine, estimate and predict your sales.

Today on the Ready, Set, Launch podcast we're joined by 'healthy business' psychologist and founder of The Resilient Entrepreneur Academy, Natalie Kladnitski. Natalie shares powerful self-care strategies that will help you execute your launches with more ease, confidence, and flow, and less pressure, self-doubt, and overwhelm.

 

Here's what you'll learn

• Why not all stress is bad
• Keeping an eye on the "shoulds"
• Including a self-care plan as part of your launch
• Tips for managing energy and stress

 

Connect with Natalie on Instagram @nataliekladnitski

Natalie's Website: www.nataliekladnitski.com 

 

Connect with Jessica on Instagram @jessica_tutton

Jessica's Website: https://jessicatutton.com.au/

Kelly Brown is an internationally qualified dog trainer with extensive experience working with dogs of all breeds, ages, sizes and temperaments alongside their owners across the USA, New Zealand and Australia. When COVID-19 hit, Kelly's in person classes and consultations took a hit and she turned to the online world. Kelly was able to boost her sales for puppy classes and online training through the beauty of Facebook ads. In this episode, we talk about getting support for facebook ads, testing what works, and advice for scaling digital products.

 

Here's what Kelly shares

• Her resilience through COVID-19
• Testing Facebook ad strategies 
• Challenges in creating and scaling an online business 
• Finding the right systems and support for you

Connect with Kelly https://www.kelly-brown.online/ or on Instagram @waggletailsdogtraining.

 

Connect with Jessica on Instagram @jessica_tutton

Jessica's Website: https://jessicatutton.com.au/ 

If your ads are profitable… this is your sign to stop tweaking and start scaling.

In today's episode, I'm unpacking a real client example where her evergreen funnel was generating a 5x return on ad spend. And yet… she thought it wasn't working.

Sound familiar?

We talk about:

• Why profitable funnels often feel slow

• The mistake of tweaking something that's already working

• How to think about scaling your ad budget strategically

• The emotional side of increasing spend (because yes, that's real)

• How to plan monthly and annual ad growth properly

This episode is your pep talk (and strategy session) on how to scale without panic.

Are you holding yourself back from launch success? In this episode I'll share examples of self sabotage that I've experienced that may be holding you back.

 

Here's what you'll learn

• Planning is everything
• Don't overthink it
• Look at your numbers 
• Tips for overcoming mindset hurdles 

 

Connect with Jessica on Instagram @jessica_tutton

Jessica's Website: https://jessicatutton.com.au/ 

Today on the Ready, Set, Launch podcast we're joined by Soulcial Success Coach for mom entrepreneurs and online business owners, Masha Goins. She teaches you how to grow your brand on Instagram soulfully, with joy and ease. We're talking about how to show up on socials for your business and how to build a business that doesn't consume your life.

 

Here's what you'll learn

• Masha's journey on social media
• Creating a funnel on Instagram
• Dealing with imposter syndrome
• Consistency is key

 

Connect with Masha www.momtomomfluencer.com/social or on Instagram @momtomomfluencer.

 

Connect with Jessica on Instagram @jessica_tutton

Jessica's Website: https://jessicatutton.com.au/

It's really easy in the online world to get excited and distracted in creating a new offer in your business. The truth is, there's no right or wrong when it comes to creating a course or a membership. In this episode, I'll help you with making the decision for the next step in your business.

 

Here's what I share

• Pros and Cons of Online Courses
• Pros and Cons of Memberships
• Figuring out what your audience needs 
• What format suits your personality and strengths

 

Connect with Jessica on Instagram @jessica_tutton

Jessica's Website: https://jessicatutton.com.au/

Today on the Ready, Set, Launch podcast we're joined by Business and Marketing Coach, Yvette Mayer. We chat about designing your business through your vision and values and challenges we've faced in growing our businesses.   Here's what you'll learn

• Mindset work is an ongoing process
• Being clear on your vision and values
• Keeping pace with other businesses 
• Personal and business values

 

Connect with Yvette on www.yvettemayer.com or on Instagram @yvettemayer_ and the Lit Up & Liberated Entrepreneur Podcast.

Connect with Jessica on Instagram @jessica_tutton

Jessica's Website: https://jessicatutton.com.au/

It's officially our first episode on the road, and we're two weeks into the trip. In this episode, I'm diving into 3 strategies you can use for whatever stage of course creation you're currently in. These are all strategies that I have tested and I'm sharing how you can do it too.

 

Here's what I share

• How to validate pain points of your dream client
• Getting clear on the messaging for your course
• Choosing the right option for launching your course
• Effective ways to reach your audience

 

Connect with Jessica on Instagram @jessica_tutton

Jessica's Website: https://jessicatutton.com.au/

Today on the Ready, Set, Launch podcast we're joined by voice and public speaking coach, Sally Prosser. Sally works with top journalists and broadcasters, as well as executives and business owners, to help them produce a confident, clear speaking voice and get their message heard. In this episode, we're chatting about overcoming barriers to showing up online, tips for getting confident on video and advice for business owners to get their voice heard.  

Here's what you'll learn

• Fears around holding us back
• What platforms are the best for creating content  
• Saying YES to speaking opportunities
• Combatting public speaking

 

Connect with Sally at www.sallyprosser.com.au or on Instagram @sallyprosservoice and TikTok @sallyprosservoice

 

Connect with Jessica on Instagram @jessica_tutton

Jessica's Website: jessicatutton.com.au

If you've been following me on socials or this podcast this year, you'll know that we are packing up our home and traveling for a year with our 3 boys - homeschooling and running the business on the road. In this week's episode, I'll share answers to questions I've received from clients, my team, family and friends and how I'm preparing my business for full time travel. 

 

Answering questions I've had from clients, my team, family and friends on how I'm preparing my business for full-time traveling/life on the road. Behind the scenes look at how I will run my business 

 

Here's what I share

• Behind the scenes in my work week
• How I will generate income on the road
• How long it took me to get my business to where it is now
• What I am most excited about for this new adventure

 

Connect with Jessica on Instagram @jessica_tutton

Jessica's Website: https://jessicatutton.com.au/

Today on the Ready, Set, Launch podcast we're joined by Anita Dykstra, a full-time travel blogger who has grown her blogs to 90k page views per month using SEO & Pinterest. Anita successfully runs 2 travel blogs which has allowed her to travel to 50+ countries while getting paid for it. Now she helps bloggers and online business owners create and grow blogs that lead to more income, impact and freedom. In this episode, we're chatting about how Anita got into travel blogging, SEO optimisation and leveraging Pinterest to generate website traffic.

 

Here's what you'll learn:

• Blogging success takes time
• Using blogs as your home base for content
• Where to start on Pinterst Optimisation
• Outsourcing vs DIY 
• Pinterest tips for your online business 

Connect with Anita at www.anitadykstra.com or on Instagram @anitahendrieka

Make more sales, grow your email list and increase website traffic with Anita's Passive Profit with Pinterest course.

 

Connect with Jessica on Instagram @jessica_tutton

Jessica's Website: https://jessicatutton.com.au/

Today on the Ready, Set, Launch podcast we are joined by the one and only Carmen Braidwood! Carmen is a radio and tv presenter, media trainer and confidence on camera coach.

In this episode, we're going to be chatting all about video content and how you can confidently start showing up online and sharing your expertise so that you can attract dream leads and grow your brand.

Here's what you'll learn:

• How Carmen's experience on Radio and TV shaped her to become a confidence on camera coach.
• Why you might be struggling to show your face on camera, and how to stop caring about what people think.
• The tools you can use to make high quality, short form content on your iphone.

Today on the Ready, Set, Launch podcast we are chatting to Jess Beard, Archetypal Empowerment Coach, Healer & Wealth Strategist.

In this episode, Jess is going to share with us the power of understanding your Archetypes - and how this will lead to absolute freedom when it comes to marketing your business online (especially during a launch).

In this episode we're going to be exploring:

1. What Archetypes are, and and how they play out in your business and marketing

2. The 3 Archetypes that get activated the most when you start to market yourself online, specifically during a launch

3. How you might be self sabotaging your own success, and what you can do to stop.

Making sales but not actually making money?

Turning Ads on and off because you're unsure if it's "working"?

In this episode, I'm breaking down the three metrics that actually determine whether your low-ticket funnel is scalable and why most people are looking at the wrong data.

If you want to stop guessing, start optimising, and build something that funds your Ads instead of draining them… this one's important.

Today I'm pulling back the curtains and sharing with you exactly how I'll be using FB Ads to scale my courses & membership this year. When it comes to deciding how I'm going to spend my budget on Ads, and how I'm going to scale - I always refer back to my annual and quarterly goals.

One of my big goals this year is to create more passive income. To scale my income & impact, without working more hours or creating new products.

In this episode, you'll learn:

1. How I'm using FB Ads to promote my podcast (and why I think you should do the same).

2. The tiny offer strategy I'm experimenting with to sell my $97 course.

3. How I'm using Ads to sell my high ticket offers.

4. The budget I'm putting towards my live launches.

If you'd like to master your FB Ad strategy for 2022, join me for my FREE Bootcamp: Scale with Ads. You'll learn exactly how to scale your course or membership with more ease and less stress.

Register here: https://www.jessicatutton.online/scale-with-ads-2022

Hey Guys! Welcome to this episode of Ready, Set Launch! Today I'm actually sharing with you one of my coaches, the amazing Laetitia Andrac from The Essential Shift. 

Laetitia is a holistic business coach and a 'soul+biz doula'. She helps womxn leaders and entrepreneurs in creating a soul aligned business, career and life.

Laetitia has a solid grounding in mindfulness (started meditation at 5-year-old) and spirituality (lineage of healers), along with an authentic 'say it as it is' approach and impressive business savvy and strategic background (with her 12+ years in business and leadership).

Last year I engaged Laetitia when I felt lost in my business. I was unmotivated and totally disconnected with my vision. 

In this episode we will walk you through the process we went through to help me find more balance and re-connect to my big vision.

Newsflash: You don't need a big "Live Launch" to sell every offer in your online business.

... Some of your offers can sell an autopilot with Facebook Ads.
... Some can sell out with just a few emails.
... Others might only be available as an upsell or downsell to existing customers.

What *is* important is that you have a clear sales strategy for each offer in your business.

❌ And having your online course just sitting on your website gathering dust, isn't going to get you anywhere near your money goals.

Remember, selling IS helping.

Listen to this week's episode of the Ready, Set, Launch podcast, and learn 8 ways to sell out your online offers in 2022.

In today's episode, I'm going to share with you my process for planning a year. From how much revenue you want to generate, right through to what your focus needs to be every month, in order for you to hit your income goals.

While I'm not a fan of planning everything in details (I'm more "go with the flow"), I've learnt (the hard way) that you NEED to have loose plans when you're running a business in order to hit your business goals. If you have a goal to hit $100k this year or 1 million this year, you need to know where that money is coming from.

I like loose plans, because I also believe that there is only so much in your control. When it comes to manifesting money, it's best to set your goals and then detach from HOW that money will come to you.

So setting goals & planning = BIG YES

But also, detach from the outcomes of the launches and also be open to following your intuition & pivoting if need be.

In this episode, you'll learn:

1. Exactly how I plan my year, in terms of launches & hitting income goals.

2. How to develop a sales strategy for each offer [hint: Not every offer needs a big launch]

3. A simple way to map your year that gives you structure, confidence and focus each month.