PPC Ponderings Podcast – Details, episodes & analysis

This interview will challenge what you thought you knew about digital privacy as Bethany Singer-Baefsky, the Director of Privacy and DPO at iRobot schools us all on the complex nature of digital privacy and security. 

Make sure to listen to this one with your pondering cap on, because there is a ton to think through! If you missed it, go listen to our Core episode on Privacy where Bethany is one of the guests we interview as we ponder the deeper concepts of digital privacy, and how that specifically impacts digital advertising. 

Want to be a guest on the PPC Ponderings Podcast? Apply here!

Interested in PPC help for your business?

• Check out ZATO (over $10K/mo in ad spend)
• Check out MAKROZ (under $10K/mo in ad spend)
• Check out ZATO's PPC consulting & setup service (get a team of smart PPCers, each with over a decade of PPC experience on the phone to ask us anything about your account)

In this bonus interview with Simon Poulton of WPromote, we go deeper into the concept of digital privacy, digital security, user permission, GDPR, and how this all impacted Simon's wedding day.  

Simon is Vice President of Digital Intelligence at Wpromote and oversees the Data Strategy & Marketing Science teams. He has worked with an array of global brands to guide their approaches to data-driven marketing including Forever 21, NBC Peacock & Whirlpool.

If you missed it, go listen to our Core episode on Privacy where Simon is one of the guests we interview as we ponder the deeper concepts of digital privacy, and how that specifically impacts digital advertising. 

Want to be a guest on the PPC Ponderings Podcast? Apply here!

Interested in PPC help for your business?

• Check out ZATO (over $10K/mo in ad spend)
• Check out MAKROZ (under $10K/mo in ad spend)
• Check out ZATO's PPC consulting & setup service (get a team of smart PPCers, each with over a decade of PPC experience on the phone to ask us anything about your account)

One of the things I love about this conversation with Mike, is how clearly he thinks through ramifications of technology, as a pro-tech person working at a software company.  Give this episode a listen, and ponder not simply the attribution models that can be used in your Google Ads account, but the ramifications of utilizing them incorrectly... and the ramifications of Google making decisions in an increasingly black box world. In this episode, you'll hear the stuff we couldn't include in our full Core episode on attribution as we ponder attribution together.  If you haven't heard that full episode yet, make sure to go check it out first.  

Want to be a guest on the PPC Ponderings Podcast? Apply here!

Interested in PPC help for your business?

• Check out ZATO (over $10K/mo in ad spend)
• Check out MAKROZ (under $10K/mo in ad spend)
• Check out ZATO's PPC consulting & setup service (get a team of smart PPCers, each with over a decade of PPC experience on the phone to ask us anything about your account)

Do you know the machine learning algorithms driving your attribution models? Nechama does! Grab some coffee so you can keep up, and ponder each and every word Nechama shares about attribution in this can't miss episode. In this episode, you'll hear the stuff we couldn't include in our full Core episode on attribution as we ponder attribution together.  If you haven't heard that full episode yet, make sure to go check it out first.  

Want to be a guest on the PPC Ponderings Podcast? Apply here!

Interested in PPC help for your business?

• Check out ZATO (over $10K/mo in ad spend)
• Check out MAKROZ (under $10K/mo in ad spend)
• Check out ZATO's PPC consulting & setup service (get a team of smart PPCers, each with over a decade of PPC experience on the phone to ask us anything about your account)

What do Imputation, Predictive Models, and Emotions have to do with attribution? I don't know, but Heather does! Check out this brilliant full interview episode with Heather Aeder, VP of Analytics at SEER Interactive. In this episode, you'll hear the stuff we couldn't include in our full episode on attribution as we ponder attribution together.  If you haven't heard that full episode yet, make sure to go check it out now. 

Want to be a guest on the PPC Ponderings Podcast? Apply here!

Interested in PPC help for your business?

• Check out ZATO (over $10K/mo in ad spend)
• Check out MAKROZ (under $10K/mo in ad spend)
• Check out ZATO's PPC consulting & setup service (get a team of smart PPCers, each with over a decade of PPC experience on the phone to ask us anything about your account)

Attribution is something we all think we understand, but perhaps there are questions we haven't answered yet? In the next core episode of the PPC Ponderings Podcast, Kirk interviews four experts about Attribution to better understand what it is, and how we can mess it up... or rather, how we can mess up our understanding and usage of the models. 

This episode focuses primarily on questions and concerns with attribution that should be kept in mind, while the next core episode will take a look at how we can practically use attribution in our PPC accounts. We'll start with the philosophy, and then move to the practical. 

Big thanks to our four guests for the next two episodes (and stay tuned for their full interviews to be released as bonus episodes over the next few weeks):

• Amanda Farley - AimClear
• Heather Aeder - Seer Interactive
• Mike Ryan - SMEC
• Nechama Teigman - AdVenture Media

Want to be a guest on the PPC Ponderings Podcast? Apply here!

Interested in PPC help for your business?

• Check out ZATO (over $10K/mo in ad spend)
• Check out MAKROZ (under $10K/mo in ad spend)
• Check out ZATO's PPC consulting & setup service (get a team of smart PPCers, each with over a decade of PPC experience on the phone to ask us anything about your account)

In this bonus episode, Kirk and Aaron Levy chat about common misconceptions PPCers have with the keyword as we release the full length interview.  You may disagree with him, but you can't help but be challenged by Aaron's thoughts on why the keyword has changed, and why PPCers need to adapt their strategies along with these changes.

In our first Core Ponderings episode, we chatted with Brad Geddes, Amy Bishop, and Aaron Levy about the past, present, and future of the keyword. In these bonus episodes, we'll be releasing (most of) the full length interviews for each of them. 

We thought their ponderings and insights were too good to let go, and we had to leave out most of their interviews from our main episode. We trust you will enjoy Aaron's ponderings in this full episode!

Want to be a guest on the PPC Ponderings Podcast? Apply here!

Interested in PPC help for your business?

• Check out ZATO (over $10K/mo in ad spend)
• Check out MAKROZ (under $10K/mo in ad spend)
• Check out ZATO's PPC consulting & setup service (get a team of smart PPCers, each with over a decade of PPC experience on the phone to ask us anything about your account)

In this bonus episode, Kirk and Brad Geddes chat about the keyword as we release the full length interview.  The knowledge Brad has not only received, but retained over his decades in Paid Search is truly remarkable, and you can't help but learn from him here.

In our first Core Ponderings episode, we chatted with Brad Geddes, Amy Bishop, and Aaron Levy about the past, present, and future of the keyword. In these bonus episodes, we'll be releasing (most of) the full length interviews for each of them. 

We thought their ponderings and insights were too good to let go, and we had to leave out most of their interviews from our main episode. We trust you will enjoy Brad's ponderings!

Want to be a guest on the PPC Ponderings Podcast? Apply here!

Interested in PPC help for your business?

• Check out ZATO (over $10K/mo in ad spend)
• Check out MAKROZ (under $10K/mo in ad spend)
• Check out ZATO's PPC consulting & setup service (get a team of smart PPCers, each with over a decade of PPC experience on the phone to ask us anything about your account)

In this bonus episode, Kirk and Amy Bishop chat about the keyword as we release the full length interview. In our first Core Ponderings episode, we chatted with Brad Geddes, Amy Bishop, and Aaron Levy about the past, present, and future of the keyword. In these bonus episodes, we'll be releasing (most of) the full length interviews for each of them. We thought their ponderings and insights were too good to let go, and we had to leave out most of their interviews from our main episode. We trust you will enjoy Amy's ponderings!

Want to be a guest on the PPC Ponderings Podcast? Apply here!

Interested in PPC help for your business?

• Check out ZATO (over $10K/mo in ad spend)
• Check out MAKROZ (under $10K/mo in ad spend)
• Check out ZATO's PPC consulting & setup service (get a team of smart PPCers, each with over a decade of PPC experience on the phone to ask us anything about your account)

Welcome to the PPC Ponderings Podcast!

In this inaugural episode, ZATO Owner, Kirk Williams investigates key questions surrounding the keyword. How did the keyword get it's start? How much can we trust keyword bidding now? What will the future of keyword bidding look like? We discuss all these questions and more in today's show.

The PPC Ponderings Podcast takes an investigative journalism approach to encourage PPCers to dig more deeply into familiar topics. Using the latest releases from Google, articles, and special guest interviewees, Kirk takes a hard look at the keyword in today's episode. 

Episode 1 special guests: Aaron Levy, Amy Bishop, and Brad Geddes.

Want to be a guest on the PPC Ponderings Podcast? Apply here!

Interested in PPC help for your business?

• Check out ZATO (over $10K/mo in ad spend)
• Check out MAKROZ (under $10K/mo in ad spend)
• Check out ZATO's PPC consulting & setup service (get a team of smart PPCers, each with over a decade of PPC experience on the phone to ask us anything about your account)