The Andrew Faris Podcast – Details, episodes & analysis

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AFP EPISODES REFERENCED IN THIS EPISODE:

• "Opening The Books: Mixed By Nasrin" (All links)
• "Nasrin's Apparel Brand Is Growing Fast & Profitably" (⁠Apple⁠; ⁠Spotify⁠)

FOLLOW UP WITH ALEX

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• Work With Sarah: ⁠https://dtcfashiondecoded.com/

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FOLLOW UP WITH ANDREW

• Follow Andrew on X: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@andrewjfaris⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
• Email Andrew: podcast@ajfgrowth.com
• Work with Andrew: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.ajfgrowth.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Sarah Levinger spends most of her time thinking about what people REALLY want.

Then she makes ads that talk about that.

Sarah is a Consumer Behavior Strategist, working with DTC brands to think more about what's really motivating their customers, then build their brand and advertising to communicate about those things effectively.

Learn that, she says, and your creative will reach whole new levels of performance.

EPISODE SPONSORS

MORE STAFFING

• Virtual Assistants can be helpful, but Virtual Professionals can change your business. Hire incredible ecom talent from the Philippines with my friends at More Staffing at ⁠⁠⁠https://morestaffing.co/af⁠.⁠⁠⁠⁠⁠⁠

BILY

• Get enhanced Meta Ads event tracking on your store with 100% server side tracking at the lowest rate in all of ecom with Bily by visiting ⁠⁠⁠⁠⁠https://bily.ai⁠⁠⁠⁠⁠.

THE BEST MEDIA BUYING TRAINING ON THE INTERNET:

• Get a free coaching call when you sign up for ADmission here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/3x99lip⁠

AFP EPISODES REFERENCED IN THIS EPISODE:

• "How Original Grain Is Generating Huge Profits Apart From Meta Ads (With Nate Lagos)" (Apple; Spotify)
• "10 Reasons Original Grain Is Growing So Much This Year (With Nate Lagos)" (Apple; Spotify)
• "The 3 Stages Of Facebook Ads Growth" (Apple; Spotify)

ALSO REFERENCED IN THIS EPISODE

• X Thread With Me, Sarah, & Nate Lagos
• Will Leach's "Marketing To Mindstates" Book
• Thomas McKinley's site & newsletter: ariyh.com

FOLLOW UP WITH SARAH

• Follow Sarah On X: @sarahlevinger
• Work With Sarah: www.sarahlevinger.co

FOLLOW UP WITH ANDREW

• Follow Andrew on X: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@andrewjfaris⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
• Email Andrew: podcast@ajfgrowth.com
• Work with Andrew: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.ajfgrowth.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

"Every brand is different. Make sure to test what works for yours."

That's some of the most common advice about how to run an ecommerce business and I think it's deeply misleading and unhelpful.

In this episode of the Andrew Faris Podcast, I make the case that instead of testing everything, you should learn from the collected wisdom of the people who already have.

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BILY

• Get enhanced Meta Ads event tracking on your store with 100% server side tracking at the lowest rate in all of ecom with Bily by visiting ⁠https://bily.ai⁠.

THE BEST DTC TRAINING RESOURCE ON THE INTERNET:

• Learn More About ADmission: ⁠⁠⁠⁠⁠https://bit.ly/3x99lip⁠⁠⁠⁠⁠

FOLLOW UP WITH ANDREW

• Follow Andrew on Twitter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@andrewjfaris⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
• Email Andrew: podcast@ajfgrowth.com
• Work with Andrew: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.ajfgrowth.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

It's Day 2 of my weeklong BFCM special: 5 very short episodes with super ecom experts giving you ONE (and only one!) tip to maximize Black Friday/Cyber Monday. The best part? They're ALL still actionable for your teams, even this late in the game. This time we've got Sean Frank, founder and CEO of The Ridge, a 9-figure ecommerce brand run by absolute DTC marketing assassins. Sean has arguably the most actionable tip of the bunch for the week, and it caught Andrew totally by surprise. If you love what Sean says here, follow him on Twitter at @seanecom, and be sure to buy yourself and someone you love some products from www.ridge.com during the holidays this year. You can follow Andrew on Twitter at @andrewjfaris (www.twitter.com/andrewjfaris) and explore working with him at www.ajfgrowth.com. Intro & Outro Music: "Holiday" by The Devious Means

So begins a BFCM special: 5 very short episodes with super ecom experts giving you ONE (and only one!) tip to maximize Black Friday/Cyber Monday. The best part? They're ALL still actionable for your teams, even this late in the game. First up: Jess Bachman from Fire Team, an ecom agency that has seen a whole lot of Black Fridays. Jess has killer advice about how to think about the relationship between Black Friday vs. Cyber Monday and what kinds of customers you should be targeting with each. Reach out to Fire Team at www.fireteam.is and make sure to follow Jess on Twitter at @hirefireteam (www.twitter.com/hirefireteam). You can follow Andrew on Twitter at @andrewjfaris (www.twitter.com/andrewjfaris) and explore working with him at www.ajfgrowth.com. Intro & Outro Music: "Holiday" by The Devious Means

Who are your ads talking to? If you can't answer that question with real specificity, it's pretty unlikely that those ads will perform well. And in this episode, Andrew explains how to connect the specific value your product provides with the specific customers you're trying to sell to. Follow Andrew on Twitter: @andrewjfaris (www.twitter.com/andrewjfaris). Work with Andrew: www.ajfgrowth.com

Mandi Moshay knows more than Andrew about retention marketing. It's that simple. So after Andrew told everyone "just send more email" back on The Ecommerce Playbook Podcast, Mandi responded with a, "Not so fast, pal" and they decided to have it out in a public format for the benefit of retention marketers and brand operators everywhere. To work with Mandi, visit www.residentconsulting.com. You can also follow her on Twitter @mandimoshay (www.twitter.com/mandimoshay). Follow Alex P (@heyitsalexp) on Twitter: www.twitter.com/heyitsalexp Follow Chad Ross (@chadross_) on Twitter: https://twitter.com/chadross_ Want to stay up with Andrew? Follow him on Twitter at @andrewjfaris (www.twitter.com/andrewjfaris) or work with him by visiting www.ajfgrowth.com.

Does it REALLY matter if companies spend time and money on meals, outings, parties, and retreats? Andrew thinks it REALLY does, and has some practical suggestions for how to invest in building relational capital in you organization and what those investments will yield when you do. This episode is brought to you by Kynship. Learn more about Kynship by clicking here: https://bit.ly/3EbogtK Follow Andrew on Twitter: @andrewjfaris (www.twitter.com/andrewjfaris) Email Andrew about the podcast: podcast@ajfgrowth.com Work with Andrew: www.ajfgrowth.com Intro music: "Tell Me, Mama" by The Devious Means Outro music: "Rusty Little Scissors" by The Devious Means

In today's short bonus follow-up with Bryan Porter from Simple Modern, Andrew wanted to hear more about the "new to mature" framework Bryan uses to analyze and strategize Simple Modern's approach to new revenue channels. So he asked him about it. You can see the Boston Consulting Group's "Growth Share Matrix" by clicking here: https://www.smartinsights.com/marketing-planning/marketing-models/use-bcg-matrix/ Follow Bryan Porter on Twitter: @jbryanporter (www.twitter.com/jbryanporter) Follow Andrew on Twitter: @andrewjfaris (www.twitter.com/andrewjfaris) Email Andrew about the podcast: podcast@ajfgrowth.com Work with Andrew: www.ajfgrowth.com Intro & outro music: "Holiday" by The Devious Means

Andrew is joined by Mike Beckham (CEO) and Bryan Porter (CEcomO), cofounders of Simple Modern to talk about how they built a 9-figure omnichannel drinkware behemoth. Andrew and the SM guys talk Amazon (where Bryan has led SM to be the #1 seller of drinkware on AMZ), wholesale strategy, and a whole bunch more.

Since recording this episode, Andrew had Bryan come back to talk specifically about Simple Modern's Amazon strategy. Listen on Apple, Spotify, or anywhere else you listen to podcasts.

This episode is brought to you by Kynship. Learn more about Kynship by clicking here: https://bit.ly/3rrGAYc Simple Modern's Website: www.simplemodern.com Follow Mike Beckham on Twitter: @mikebeckhamsm Follow Bryan Porter on Twitter: @jbryanporter Follow Andrew on Twitter: @andrewjfaris Email Andrew about the podcast: podcast@ajfgrowth.com Work with Andrew: www.ajfgrowth.com Intro music: "Tell Me, Mama" by The Devious Means Outro music: "Rusty Little Scissors" by The Devious Means