You didn't go through years of school, clinical hours, and board exams to end up exhausted, underpaid relative to your potential, and wondering if this is really it. But if you're a healthcare practice owner who feels more trapped than free, more drained than inspired, and more stuck than successful — you're not broken. You're just underleveraged.
She Slays the Day is the podcast for healthcare professionals who refuse to settle for a career that looks good on paper but feels like a grind in real life. Hosted by Dr. Lauryn Brunclik — chiropractor, clinic growth expert, brand strategist, and the voice behind the Rich Doc Energy movement — this show is built for providers who are ready to stop trading time for income and start building something bigger.
Each week, Lauryn brings unfiltered conversations, sharp strategy, and the kind of honesty most business podcasts are afraid of. She breaks down the real mechanics of growing a practice without losing yourself in it: clinic optimization, team systems, wealth building, personal branding, diversifying income, and designing a life with actual freedom in it — not just the Instagram version.
This isn't motivational fluff. This is tactical, direct, and built for action. Whether you're a chiropractor, dentist, physical therapist, veterinarian, or any private practice owner in healthcare, you'll find episodes that speak to the specific challenges of running a clinic while trying to build wealth, raise a family, and stay sane.
Through solo deep dives and interviews with top entrepreneurs, industry disruptors, and experts across business, finance, and leadership, the show covers what it actually takes to go from overwhelmed clinic owner to CEO of a rich life — one built on leverage, not just labor.
With over six years on air, 350+ episodes, and hundreds of thousands of downloads, the show has become one of the most trusted voices in the healthcare business space. Thousands of practice owners tune in every week not just for the strategy but for the energy — the kind that makes you feel like you can actually pull this off.
New episodes drop every Sunday morning everywhere you listen to podcasts.
If you're done being bored, broke, or burnt out — and you're ready for Rich Doc Energy — hit subscribe and start building.
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368 - The SEAD Framework: How to Delegate and Finally Step Into CEO Mode
Season 1 · Episode 380
Sunday, June 7, 2026 • Duration 39:29
Are you still the bottleneck in your clinic even though you have a team? In this solo episode, Dr. Lauryn is back with part two of her conversation on owner dependency, and this time she is getting practical. If your team still needs constant hand-holding, your systems feel messy, and delegation feels harder than just doing it yourself, this episode is your next step.
Dr. Lauryn walks through the SEAD framework: Simplify, Eliminate, Automate, and Delegate. She explains how to use team time audits, blank org charts, AI tools, VAs, software automation, and smarter delegation to create real bandwidth inside your practice. This is not about dumping more work onto your staff. It is about cleaning up chaos, freeing your best people for higher-level ownership, and helping you finally move from manager mode into CEO mode.
Key Takeaways:
Before you delegate more, you need to understand what your team is already carrying. A full team time audit helps reveal repeated tasks, interruptions, unnecessary approvals, manual work, and hidden capacity leaks.
The SEAD framework gives clinic owners a practical way to clean up operations before adding more responsibility to the team. Simplify what is too complicated, eliminate what no longer matters, automate what software or AI can handle, and delegate work to the right person or resource.
Delegation should not start by pushing your chaos onto an already overwhelmed employee. The first move is often delegating tasks away from your team to a VA, software, AI tool, outside service, or lower-level support role.
Moving from manager to CEO requires patience, leadership, and a willingness to invest time now for freedom later. Your team needs clarity, authority, safety to make mistakes, and structured support as they take ownership of higher-value work.
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Find all things Dr. Lauryn B including ways to work with her
This episode is brought to you by the INSiGHT scanning system from CLA, the tool that helps chiropractors show patients objective neurological data so the value of care becomes clear, fueling conversion, retention, and growth. She Slays listeners get preferred pricing, affordable financing, and a free Getting Into Scanning guide.
Want to attract ideal patients to your clinic? No time to utilize your clinic's social media pages? Holistic Marketing Hub teaches you (or one of your team members) exactly how to use your clinic's Instagram account to find and attract those patients in your community. Use code "SheSlays" to get $300 off!
Clinic Mind is the all-in-one EHR and practice management platform built for chiropractors — billing, documentation, scheduling, and patient follow-up in one place, whether you run a cash practice, take insurance, or are scaling to multiple locations. She Slays the Day listeners get an exclusive offer.
367 - Practice Valuation: How to Build a Sellable Chiropractic Business feat. Dr. Jay LaGuardia
Season 1 · Episode 379
Sunday, May 31, 2026 • Duration 01:06:19
Is your chiropractic practice actually a sellable business, or have you accidentally built yourself a job? In this follow-up conversation on preparing your practice for sale, Dr. Lauryn sits down with Dr. Jay LaGuardia to unpack the numbers, systems, and blind spots that determine whether a clinic becomes a valuable asset or quietly closes its doors.
Together, they break down EBITDA, practice valuation, multipliers, profitability, private equity, succession planning, and why gross revenue alone does not determine what your practice is worth. Dr. Jay also shares why chiropractors need to increase their financial IQ, how strong systems and predictable cash flow raise practice value, and why waiting until you’re tired, injured, or ready to retire may cost you hundreds of thousands of dollars.
Key Takeaways:
Your practice valuation is based on profitability, predictable cash flow, systems, team, brand, and future earning potential—not just gross revenue. A high-revenue practice can be worth less than a smaller, more profitable clinic if the business fundamentals are weak.
EBITDA and multipliers are essential concepts for chiropractic practice owners to understand before they ever think about selling. The stronger your systems, documentation, team, cash flow, and patient base, the stronger your multiplier can become.
Chiropractors need to start preparing for succession three to five years before they plan to exit. Illness, disability, burnout, and unexpected life changes can destroy practice value quickly if there is no plan in place.
Financial IQ and business IQ are no longer optional for clinic owners. Learning how to read a P&L, understand payroll metrics, and make decisions from abundance instead of scarcity can dramatically change the future of your practice.
Guest Bio:
Dr. Jay LaGuardia has been an entrepreneurial enthusiast for more than 45 years, beginning his first business journey at just 12 years old. Over the course of his career, he has opened 18 companies across multiple industries, including chiropractic offices, coaching companies, real estate development, fitness studios, podcasting, and more. He is also an Amazon bestselling author and the founder of Triple P Life, where he helps entrepreneurs build thriving, profitable businesses while also pursuing peak health, strong family lives, and long-term personal fulfillment.
358 - Building a Personal Brand While Launching a Successful Private Practice feat. Dr. Katie Rowan
Season 1 · Episode 370
Sunday, March 29, 2026 • Duration 51:04
What happens when a physician steps outside the traditional system and bets on herself? And can building a personal brand actually accelerate the success of a brand-new practice? In this episode, Dr. Lauryn sits down with Dr. Katie Rowan—former student of the Personal Brand Protocol—to explore what it really looks like to build authority, attract patients, and create momentum online while simultaneously launching a private practice from scratch.
Dr. Katie shares her journey from corporate medicine burnout to building a practice centered around patient advocacy and education. They dive into how social media opened unexpected doors, the mindset shifts required to show up consistently online, and why more clinicians need to step into the digital space. Whether you’re a healthcare provider considering a personal brand or an entrepreneur building something new, this episode offers a real-time look at what’s possible when you combine expertise with visibility.
Key Takeaways:
Building a personal brand while launching a private practice can accelerate patient trust, authority, and visibility in a crowded healthcare market.
Consistency and “B-minus work” are key to sustainable content creation, helping clinicians grow online without burnout or perfectionism.
Social media creates unexpected opportunities—from local recognition to media exposure—when clinicians share valuable, niche-specific education.
Guest Bio:
Dr. Katie Rowan is a board-certified Internal Medicine physician and Menopause Society Certified Practitioner dedicated to helping women navigate perimenopause, menopause, and complex chronic symptoms. After years in primary care, she shifted her focus to patients who felt dismissed or overlooked, building a practice centered on education, personalized care, and deeper clinical investigation. Through both her practice and growing online platform, Dr. Rowan translates complex hormone and health topics into accessible, actionable guidance, empowering patients to better understand and advocate for their health.
Find out more about Dr. Katie Rowan and the ways to work with her.
290 - Mastering Time Management: Breaking Free from the Daily Task List Trap feat. Megan Sumrell
Season 1 · Episode 290
Sunday, December 8, 2024 • Duration 01:06:05
Why does it feel like there’s never enough time in the day? Are daily task lists actually keeping us from accomplishing what really matters? In this episode, Dr. Lauryn sits down with time management expert Megan Sumrell to uncover the hidden traps in traditional productivity methods and how to break free from the cycle of overwhelm. Whether you're a business owner, a parent, or simply trying to balance it all, Megan shares actionable strategies to help you reclaim your time and find true harmony in your life.
Together, they discuss why daily task lists can create decision fatigue, the importance of weekly planning, and how to integrate personal and professional priorities into a sustainable schedule. Topics include the dangers of “time debt,” how to identify and address energy peaks, and why prioritizing yourself is the secret to long-term success. Megan also shares insights from her proprietary TOP Program, designed to help women worldwide create realistic plans and take back control of their calendars.
Megan is the CEO and founder of The Pink Bee and a globally recognized time management and planning expert. With over 20 years of corporate IT and leadership experience, she’s helped over 15,000 women implement her proprietary TOP Program, a system that teaches realistic planning and effective time management. Megan is a sought-after keynote speaker and frequent contributor to platforms like The Today Show and Real Simple. Through her workshops and program, Megan empowers women to escape overwhelm, master their schedules, and thrive in today’s fast-paced world.
Download Megan’s app, The Pink Bee, in the app store to explore her programs.
Listen to Megan’s podcast, Work Life Harmony: Spotify | Apple
289 - Game-Changing Hires: Scaling Business Growth and Personal Freedom in 2025 feat. Kirby
Season 1 · Episode 289
Sunday, December 1, 2024 • Duration 57:36
What’s holding you back from achieving your biggest goals in 2025? Could the right hires be the key to unlocking growth, freedom, and balance in your business and personal life? In this episode, Dr. Lauryn teams up with her husband, Kirby, to share the lessons they’ve learned from hiring game-changing team members in 2024 and the strategic additions they’re making for the year ahead. Together, they reveal how the right hires can transform not only your business but your entire approach to life.
Lauryn and Kirby discuss the roles they brought on in 2024, including how these hires helped them overcome bottlenecks, reclaim their time, and build momentum. They also dive into their plans for 2025, exploring the importance of aligning hires with your core values, when to invest in leadership versus support roles, and how to calculate the ROI of expanding your team. Whether you’re a practice owner, entrepreneur, or simply looking to level up, this conversation is packed with actionable insights for building a dream team that drives success.
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288 - Aligning Money and Mindset: Strategies to Thrive in Practice Ownership feat. Danielle Hendon
Season 1 · Episode 288
Sunday, November 24, 2024 • Duration 01:02:40
Why do so many highly educated professionals struggle with managing their business finances? How can shifting your money mindset transform your practice and your life? In this episode, Dr. Lauryn sits down with Danielle Hendon, founder of 4 Corners CFO, to explore how small business owners can build financial confidence and align their money mindset with their business goals. Whether you're battling debt, overwhelmed by numbers, or simply looking to better understand your financial picture, this episode is packed with insights to help you thrive.
Together, Dr. Lauryn and Danielle unpack a range of topics, including why doctoral programs often skip essential business training, how to calculate your financial “runway” for starting a business, and the importance of approaching debt with intention. They also dive into identifying required costs versus good investments, balancing present-day spending with long-term goals, and the power of budgeting to tell your business’s financial story. If you’ve ever felt lost in the numbers or unsure about your next financial move, this conversation is for you.
Danielle Hendon is the founder and owner of 4 Corners CFO, a firm offering financial advisory services tailored to small business owners. With over a decade of experience in corporate finance and accounting, Danielle combines her expertise with a passion for empowering entrepreneurs. Instead of helping corporations increase share prices, she now helps business owners boost their livelihoods and create lasting legacies in their communities. Through her work, Danielle brings the benefits of big-business financial analysis to a personal scale, making financial success accessible and actionable for her clients.
Learn all about 4 Corners CFO and what they have to offer!
Get all of Danielle and 4 Corners links here, including free consult calls, podcast links, worksheets, and more!
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287 - Six Ways Traditional Goal Setting Fails (And How to Do It Better)
Season 1 · Episode 287
Sunday, November 17, 2024 • Duration 55:55
Why do traditional goal-setting methods often leave us feeling overwhelmed, stagnant, or even like failures? In this solo episode, Dr. Lauryn dives into the pitfalls of conventional goal-setting techniques and shares why they often miss the mark for high achievers, leaders, and multi-passionate individuals. If you’ve ever felt confined by rigid goals or struggled to balance ambition with reality, this episode will speak to you.
Dr. Lauryn outlines six common problems with traditional goal setting, from the dangers of using numbers as validation to the need for flexibility and constant recalibration. She offers a refreshing take on how to set goals that align with your values, stay adaptable, and bring more joy and fulfillment to your personal and professional life. Get ready to rethink everything you know about goals and create a plan that actually works for you!
Listen to episode 191, The Annual Partner Meeting Explained: Spotify | Apple
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286 - Chiropractic Success Secrets: Scaling Your Practice with Strong Leadership and Smart Systems feat. Dr. Austin Cohen
Season 1 · Episode 286
Sunday, November 10, 2024 • Duration 01:07:51
In the world of chiropractic, how do you go beyond survival and truly thrive in your practice? What does it take to scale a business while maintaining your passion for patient care? For this week’s episode, Dr. Lauryn sits down with Dr. Austin Cohen to dive deep into the art and science of building a successful chiropractic business. From leading with authenticity to setting bold boundaries around your worth, Dr. Cohen shares what it takes to build a practice that not only flourishes financially but also fulfills your deeper mission.
Throughout this conversation, we explore the critical role of strong leadership, the power of well-designed systems, and the mindset shifts necessary to scale. Topics include the pitfalls of early ego-driven decisions, strategies for building high-performing teams, and the difference between multiplying effort and truly scaling a practice. Dr. Cohen also shares his philosophy on overcoming burnout, managing multiple clinics, and staying grounded in the love of chiropractic care.
Dr. Austin Cohen is a leading entrepreneur in the chiropractic industry, owning 14 successful corrective chiropractic clinics. He is also the founder of L5 Marketing, which specializes in helping chiropractors optimize their Google marketing efforts, and Chiro 180, a software company focused on enhancing patient retention and boosting revenue.
His businesses have received numerous accolades, including the Inc. 5000 award, recognition as a “Best Place to Work,” and a spot among Atlanta's Top 75 Fastest Growing Businesses. Outside of work, Dr. Cohen is a devoted family man and an extreme sports enthusiast. He has completed Ironman races, a 100-mile ultramarathon, and the SEALFIT Hell Week Challenge—embodying his life mottos: “Remember Tomorrow,” “Be Where Your Feet Are,” and “Get Comfortable Being Uncomfortable.”
Ready to level up your practice? Check out Chiro180! Business development software created by chiropractors for chiropractors.
285 - Save Chiropractic, Save the World: Dr. Billy DeMoss on the Future of Health, Freedom, and Society
Season 1 · Episode 285
Sunday, November 3, 2024 • Duration 01:14:07
I can’t believe it took this long, but I finally sat down with one of chiropractic’s fiercest advocates, Dr. Billy DeMoss—and it did not disappoint! In this week’s episode, we dive deep with Billy, founder of the legendary Cal Jam event and a powerful voice for rethinking health and society. Together, we go down every rabbit hole you can imagine, exploring how true health might just hold the keys to a stronger, more resilient world.
Whether you’re intrigued by chiropractic’s potential to elevate consciousness or curious about what it takes to create massive change, this conversation is filled with insights that challenge conventional thinking. Get ready to question everything and be inspired to take action.
Dr. Billy DeMoss is a doctor of chiropractic and owner of DeMoss Chiropractic in Newport Beach. A passionate speaker, educator, and lifelong surfer and musician, Billy is on a mission to build an “army for change” by raising consciousness through chiropractic.
Fueled by his love of chiropractic and rock and roll, he founded Cal Jam in 2008, which has grown into one of the world’s most influential chiropractic events. For over three decades, Billy has lived and taught the principles of chiropractic, amassing a global following that resonates with his unique philosophy and bold approach.
Questions? Feedback? Just want to tell Lauryn you love and appreciate her? Get in contact here: Instagram | Website | Facebook
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284 - Empowering Communities and Transforming Education with a Health-First Approach feat. David Bidler
Season 1 · Episode 284
Sunday, October 27, 2024 • Duration 01:25:03
What if our education system prioritized health as much as academics? In this week’s episode, Dr. Lauryn is joined by David Bidler, founder of Physiology First, whose mission aligns deeply with a holistic approach to wellness and learning. David shares his vision for a system where students unlock both mental and physical potential through a foundational understanding of their physiology—a shift that could bring the most needed benefits to education today.
Their conversation covers how health-first education can transform focus, resilience, and life skills for young people. David explains actionable steps that empower students, parents, and educators to redefine true preparedness. Together, they explore why understanding our bodies might be the missing piece in modern education.
David Bidler is a social entrepreneur reimagining 21st-century education through physiology. As founder of Physiology First, he’s building an inclusive, health-first community that empowers individuals to tap into their potential. His work equips students and families to thrive in a rapidly evolving world, pushing the boundaries of traditional education.
Check out Physiology First to learn more about their education revolution.
Clinic Mind is the all-in-one EHR and practice management platform built for chiropractors — billing, documentation, scheduling, and patient follow-up in one place, whether you run a cash practice, take insurance, or are scaling to multiple locations. She Slays the Day listeners get an exclusive offer.
Want to attract ideal patients to your clinic? No time to utilize your clinic's social media pages? Holistic Marketing Hub teaches you (or one of your team members) exactly how to use your clinic's Instagram account to find and attract those patients in your community. Use code "SheSlays" to get $300 off!
This episode is brought to you by the INSiGHT scanning system from CLA, the tool that helps chiropractors show patients objective neurological data so the value of care becomes clear, fueling conversion, retention, and growth. She Slays listeners get preferred pricing, affordable financing, and a free Getting Into Scanning guide.
You didn’t earn a doctorate to be outpaced by influencers—step into your authority with Lauryn’s The Influential Doctor bootcamp. In just one week, you’ll learn how to amplify your voice, grow your influence, and turn your expertise into real impact. Bootcamp runs Sunday April 12th - Sunday April 19th, reserve your spot now!
This is your last chance to join Dr. Lauryn’s Personal Brand Protocol—a 90-day program designed to help clinicians build authority, grow online, and create new opportunities beyond their practice. Starts April 19th, secure your spot now!
Clinic Mind is the all-in-one EHR and practice management platform built for chiropractors — billing, documentation, scheduling, and patient follow-up in one place, whether you run a cash practice, take insurance, or are scaling to multiple locations. She Slays the Day listeners get an exclusive offer.
Want to attract ideal patients to your clinic? No time to utilize your clinic's social media pages? Holistic Marketing Hub teaches you (or one of your team members) exactly how to use your clinic's Instagram account to find and attract those patients in your community. Use code "SheSlays" to get $300 off!
This episode is brought to you by the INSiGHT scanning system from CLA, the tool that helps chiropractors show patients objective neurological data so the value of care becomes clear, fueling conversion, retention, and growth. She Slays listeners get preferred pricing, affordable financing, and a free Getting Into Scanning guide.
Sign up here to receive our monthly associate job postings email.
– – – – –
Mentioned in this episode:
INSiGHT CLA
This episode is brought to you by the INSiGHT scanning system from CLA, the tool that helps chiropractors show patients objective neurological data so the value of care becomes clear, fueling conversion, retention, and growth. She Slays listeners get preferred pricing, affordable financing, and a free Getting Into Scanning guide.
Clinic Mind is the all-in-one EHR and practice management platform built for chiropractors — billing, documentation, scheduling, and patient follow-up in one place, whether you run a cash practice, take insurance, or are scaling to multiple locations. She Slays the Day listeners get an exclusive offer.
This episode is brought to you by the INSiGHT scanning system from CLA, the tool that helps chiropractors show patients objective neurological data so the value of care becomes clear, fueling conversion, retention, and growth. She Slays listeners get preferred pricing, affordable financing, and a free Getting Into Scanning guide.
Clinic Mind is the all-in-one EHR and practice management platform built for chiropractors — billing, documentation, scheduling, and patient follow-up in one place, whether you run a cash practice, take insurance, or are scaling to multiple locations. She Slays the Day listeners get an exclusive offer.
Sign up here to receive our monthly associate job postings email.
– – – – –
Mentioned in this episode:
INSiGHT CLA
This episode is brought to you by the INSiGHT scanning system from CLA, the tool that helps chiropractors show patients objective neurological data so the value of care becomes clear, fueling conversion, retention, and growth. She Slays listeners get preferred pricing, affordable financing, and a free Getting Into Scanning guide.
Clinic Mind is the all-in-one EHR and practice management platform built for chiropractors — billing, documentation, scheduling, and patient follow-up in one place, whether you run a cash practice, take insurance, or are scaling to multiple locations. She Slays the Day listeners get an exclusive offer.
Clinic Mind is the all-in-one EHR and practice management platform built for chiropractors — billing, documentation, scheduling, and patient follow-up in one place, whether you run a cash practice, take insurance, or are scaling to multiple locations. She Slays the Day listeners get an exclusive offer.
This episode is brought to you by the INSiGHT scanning system from CLA, the tool that helps chiropractors show patients objective neurological data so the value of care becomes clear, fueling conversion, retention, and growth. She Slays listeners get preferred pricing, affordable financing, and a free Getting Into Scanning guide.
Sign up here to receive our monthly associate job postings email.
– – – – –
Mentioned in this episode:
Clinic Mind
Clinic Mind is the all-in-one EHR and practice management platform built for chiropractors — billing, documentation, scheduling, and patient follow-up in one place, whether you run a cash practice, take insurance, or are scaling to multiple locations. She Slays the Day listeners get an exclusive offer.
This episode is brought to you by the INSiGHT scanning system from CLA, the tool that helps chiropractors show patients objective neurological data so the value of care becomes clear, fueling conversion, retention, and growth. She Slays listeners get preferred pricing, affordable financing, and a free Getting Into Scanning guide.
This episode is brought to you by the INSiGHT scanning system from CLA, the tool that helps chiropractors show patients objective neurological data so the value of care becomes clear, fueling conversion, retention, and growth. She Slays listeners get preferred pricing, affordable financing, and a free Getting Into Scanning guide.
Clinic Mind is the all-in-one EHR and practice management platform built for chiropractors — billing, documentation, scheduling, and patient follow-up in one place, whether you run a cash practice, take insurance, or are scaling to multiple locations. She Slays the Day listeners get an exclusive offer.
Sign up here to receive our monthly associate job postings email.
– – – – –
Mentioned in this episode:
INSiGHT CLA
This episode is brought to you by the INSiGHT scanning system from CLA, the tool that helps chiropractors show patients objective neurological data so the value of care becomes clear, fueling conversion, retention, and growth. She Slays listeners get preferred pricing, affordable financing, and a free Getting Into Scanning guide.
Clinic Mind is the all-in-one EHR and practice management platform built for chiropractors — billing, documentation, scheduling, and patient follow-up in one place, whether you run a cash practice, take insurance, or are scaling to multiple locations. She Slays the Day listeners get an exclusive offer.
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