Welcome to the Mindful Marketing Podcast (formerly the Savvy Social Podcast) with your host, Andréa Jones.
Tune in every week as we redefine marketing playbooks to break free from what we should do so that we can scroll less, connect more, and grow together.
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Instagram's Link in Bio: End of an Era or Just Evolving?
Episode 320
Tuesday, August 27, 2024 • Duration 24:25
Is saying "link in bio" old news?
Or maybe you've heard the chatter about ManyChat and want to know more?
You're in the right place! In this episode of the Mindful Marketing Podcast, I'm talking about how Instagram's go-to CTA is evolving, what could be next, and how you can keep up. I'll also spill the tea on what's actually working for conversions right now.
Tune in to stay ahead of the game and learn how to roll with these changes without the stress.
This Episode Was Made Possible By:
Sked Social
In a world where link-in-bio functionality could be fading, consolidating your social media management tools is the key. Choose a platform that not only keeps up with the trends but brings all the essentials together.
Sked Social has you covered—with advanced auto-posting (including Instagram Stories with link stickers), AI-powered reporting and content creation, and a link-in-bio featuring a clickable image grid.
Curious about how real business owners are leveraging Threads for growth?
In this roundtable episode, I'm joined by four incredible entrepreneurs—Melissa Litchfield, Lennox Saint, Jereshia Hawk, and Becky Mollenkamp—who share their hands-on strategies for building community and driving interest in their businesses on Meta's Threads platform.
We discuss everything from engaging authentically to creating content that resonates, all while navigating the unique opportunities and challenges Threads presents.
In this episode of the podcast, we talk about:
The diverse approaches these entrepreneurs take on Threads
How to define success on the platform
The balance between transparency and privacy in personal posts
Tips for engaging effectively with your community on Threads
Real-life examples of how Threads can drive business results
…And More!
This Episode Was Made Possible By:
Sked Social
Why settle for a lackluster social media management tool when you could be using Sked Social? With unlimited collaborator access, streamlined approvals, and advanced auto-post technology that lets you post to all major platforms (including Threads!), Sked Social offers everything you need. They provide 24/7 support from real humans, and transparent, scale-friendly pricing.
Expert Tips for Sustainable Social Media Marketing with Tomisin Smith
Episode 310
Tuesday, June 18, 2024 • Duration 41:16
Today, we're breaking down preconceived notions about what marketing should be and diving into the world of mindful and sustainable marketing with my special guest, Tomisin Smith.
Together, we're exploring practical strategies for creating compelling Instagram content, from scroll-stopping videos to well-designed carousel posts. We'll also tackle the all-too-common issue of burnout, sharing tips and personal experiences on maintaining a healthy work-life balance in the fast-paced world of social media management.
Tomisin shares her inspiring journey from medical school to becoming a dedicated social media manager and her passion for ethical marketing. And you definitely want to hear our discussions on the importance of consistency, adapting to change, and setting boundaries to prevent burnout.
In this episode of the podcast, we talk about:
Tomisin's unconventional path to marketing
Innovative strategies for social media marketer
Strategies to avoid burnout and set healthy boundaries
Cutting through information overload
Creating a separate Instagram account for decompression
Focusing on consistency over viewership numbers and success
…And More!
This Episode Was Made Possible By:
Riverside All-in-One Podcast & Video Platform
Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside
Social Media Day Summit
Social media is not dead. It is simply evolving. And that's what we're exploring at the Social Media Day Summit. Join me and my fellow experts on June 30th as we dive into innovative strategies and timeless tactics designed to empower social media marketers, freelancers, agency owners, and anyone else ready to take their social media strategy to the next level.
About the Guest:
The Impact of AI on Marketing, Ethics, and Creative Content with Avery Swartz
Episode 309
Tuesday, June 11, 2024 • Duration 36:55
As controversial as we all know it is, artificial intelligence is here to stay.
So as digital marketers, how do we use it thoughtfully and mindfully? Joining me to dive deeper on this subject is the brilliant tech educator and author, Avery Swartz.
We're taking a closer look at generative AI tools like ChatGPT and their role in marketing and client services.
We explore AI's probability-driven predictions, compare it to an "autocomplete on steroids," and discuss its limitations, especially its lack of self-awareness. We don't shy away from the ethical dilemmas surrounding AI, from integrity and environmental impacts to copyright issues.
On top of so much more, we touch on the future of AI in marketing and society, and Avery's thoughtful approach to technology.
So listen in as we shed light on both the potential and the pitfalls of AI in business and marketing with the always-insightful Avery Swartz.
In this episode of the podcast, we talk about:
Avery's transition from web design to tech education
Very real AI hallucinations
How to use AI tools like ChatGPT without compromising integrity
The importance of human creativity and critical thinking in the AI era
The future of AI in marketing and its potential impact on businesses
The balance between productivity and societal wellbeing
…And More!
This Episode Was Made Possible By:
Riverside All-in-One Podcast & Video Platform
Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside
About the Guest:
Why a Personal Touch in a Digital World Still Matters with Dre Baldwin
Episode 308
Tuesday, June 4, 2024 • Duration 32:01
Social media and marketing can often feel super impersonal, but today's guest, Dre Baldwin, brings a refreshing approach to making meaningful connections. Dre's custom video proposal to be on this podcast was so unique that I knew we had to have him on the show!
In this episode, Dre shares his incredible journey, from giving four TED Talks to authoring over 30 books and his unique methods for standing out in a crowded market.
We dive into his philosophy of doing things that don't scale, building genuine relationships, and how he's translated his athlete mentality into a successful business strategy.
This is a must-listen for anyone looking to inject more personality and authenticity into their marketing efforts.
In this episode of the podcast, we talk about:
Dre's approach to creating personalized outreach (custom videos!)
Why doing things that don't scale can lead to growth
How to build genuine relationships with your audience
Dre's "Work on Your Game" philosophy
How doing everything holds you back
Why you need to be the biggest believer in yourself if you want to succeed
…And More!
This Episode Was Made Possible By:
Riverside All-in-One Podcast & Video Platform
Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside
Social Media Launch Planner
If you are launching anything on social media right now, check out my free launch planner. Inside, you'll find a launch tool kit, pre- and post- launch planning questions, and a FULL 24-day social media launch outline. Download this free resource so that your next launch can go off without a hitch:
About the Guest:
Social Media Trends to Watch in 2024: Insights from Metricool Study of 29 million posts!
Episode 307
Tuesday, May 28, 2024 • Duration 31:04
I love data! Whether you're a business owner, content creator, or freelancer, you should fall in love with data too because it's the starting point to designing a real path to success on social media.
In today's episode, we're going to dive into some recent social media studies done by Metricool to talk about what's working and what we need to leave behind.
Metricool's latest report analyzed data from almost a million social media accounts and over 29 million posts. We'll discuss platform-specific trends, the impact of engagement rates, and how different strategies work for varying account sizes.
Whether you're a tiny account or a huge brand, this episode will help you navigate the evolving social media landscape and learn to trust the data.
In this episode of the podcast, I talk about:
The difference between strategies and trends in social media marketing
Insights from Metricool's 2023 study on social media networks
Platform-specific data for Instagram, Facebook, X (formerly Twitter), TikTok, LinkedIn, Pinterest, Google Business Profiles, YouTube, and Twitch
The importance of quality content versus quantity
The rising significance of video content
How algorithms are evolving and what that means for your social media strategy
…And More!
This Episode Was Made Possible By:
Riverside All-in-One Podcast & Video Platform
Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside
The Feed Private Podcast
The Feed Private Podcast is for business owners who want to go deep into the weeds of social media without feeling (or getting) lost.
Overcoming Public Backlash on Social Media with Megan Griffith
Episode 306
Tuesday, May 21, 2024 • Duration 31:52
Do you ever have a moment where you make a mistake, and you want to clear the air and share your story so other people can learn from it?
In this episode, I'm bringing back my guest Megan Griffith, to share the furious backlash she received on social media after making two decisions that rubbed her community, which she loves deeply, the wrong way.
Join us as we dive into the lessons learned from her social media mishaps, the growth she experienced, and the changes she's made since then. Megan opens up about the challenges of public criticism and the steps she took to rectify her mistakes.
This is a must-listen for anyone navigating the tricky waters of social media.
In this episode of the podcast, we talk about:
Reflecting on Megan's journey and the mistakes she made on TikTok
The backlash she faced and her initial responses
The importance of authentic apologies and self-reflection
How Megan restructured her business and found success on other platforms
How to handle harsh public criticism and move forward
…And More!
This Episode Was Made Possible By:
Riverside All-in-One Podcast & Video Platform
Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside
About the Guest:
Griffith is a content creator, hair dye enthusiast and auDHD life coach for the neurocurious. She is autistic and ADHD, and uses her lived experience and research skills to help people who are stuck in the in between identify their strengths, and celebrate themselves, disability and all.
Website: Instagram: YouTube:
Turning a Viral TikTok into a Profitable Coaching Business with Megan Griffith
Episode 305
Tuesday, May 14, 2024 • Duration 36:20
Can TikTok really be a goldmine for generating leads and securing clients? Absolutely!
In this episode, Megan Griffith, a seasoned content creator and neurodivergent life coach, shares her firsthand experiences of monetizing TikTok. From viral videos to sustaining a profitable business model, Megan unveils the strategies that have allowed her to thrive on one of the most dynamic platforms today.
Discover how understanding neurodivergence can enhance how you engage with your audience, why repurposing content can be your best marketing tool, and how Megan navigates the tricky waters of social media monetization without compromising her values or emotional boundaries.
In this episode of the podcast, we talk about:
How Megan turned her TikTok presence into a robust business channel
The impact of viral content on business growth and client engagement
Techniques for adapting neurodivergent-friendly strategies to enhance online presence
Practical advice for managing personal boundaries in the digital space
The significance of repeat content and its role in audience retention
…And More!
This Episode Was Made Possible By:
Riverside All-in-One Podcast & Video Platform
Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside
Trend Savvy
Keeping up with Trends feels like its own Olympic sport sometimes. And we want to help you keep up! Trend Savvy is designed to give you the trends while they're hot so that you don't have to scroll forever before finding what you need: https://onlinedrea.com/trendsavvy/
About the Guest:
How TikTok Revolutionized Video Content and Marketing Strategies for Businesses
Episode 304
Tuesday, May 7, 2024 • Duration 21:13
Today, we're diving deep into how TikTok has revolutionized the world of micro video content and what this evolution means for you as entrepreneurs and business owners.
We'll look into the unique features that TikTok introduced, such as in-app video editing capabilities and an advanced content discovery algorithm that has changed the game for everyone.
I'll also share my own journey with video content creation, the changes I've observed across various social media platforms influenced by these innovations, and strategies for you to leverage micro video effectively.
This episode is full of insights and practical advice designed to help you create impactful videos that engage and expand your audience.
Join me as we unpack these dynamic tools that can transform your marketing approach and help you connect more meaningfully with your community.
Don't miss out on learning how you can enhance your digital footprint and captivate your viewers like never before!
In this episode of the podcast, I talk about:
How video content has played a significant role in my personal life
The evolution from Musically to TikTok
TikTok's best-in-class in-app video editor
The importance of creating video content that is discoverable, consumable, and shareable
Strategies for utilizing micro-video content to attract more viewers
Why business owners need to care about micro-videos
…And More!
This Episode Was Made Possible By:
Riverside All-in-One Podcast & Video Platform
Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside
Treat Your Social Media Like a Search Engine with SEO Expert Erin Ollila
Episode 303
Tuesday, April 30, 2024 • Duration 51:35
What's the best search engine around?
If you said Google, you're probably right, but something else is catching up quicker than you think (and no, it's not Microsoft Bing).
It's social media.
My guest, Erin Ollila, an esteemed podcaster and storytelling expert with a rich background in copywriting, joins me to explore how and why social media is increasingly becoming the preferred search engine of millions.
This isn't a trend to look at, it's an evolution that businesses can take advantage of to better connect and serve their online communities.
Listen in and discover the seismic shift in search behavior, particularly among Gen Z, the underestimated power of repetition in marketing, and the long-term SEO game that outlasts instant social media gratification.
In this episode of the podcast, we talk about:
How TikTok started the social media search engine evolution
Strategies for optimizing your content with keywords
The value of recycling content to fit long-term goals
Erin's Thesis on social media's influence on personal storytelling
Differences between follow-for-follow and building authentic connections
Erin's tough decision to leave X, formerly known as Twitter
…And More!
This Episode Was Made Possible By:
Riverside All-in-One Podcast & Video Platform
Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside
Digital Brain PowerPack
Your past content has stories, insights, and value that deserves another day in the spotlight.
About the Guest:
2024 Instagram Bootcamp
You don't need to go ✨Viral✨ on Instagram... you need to get Profitable!
Learn the IG Strategies that focus on profitable engagement, NOT empty attention, at the FREE 4-Day Instagram Bootcamp for Founders, Biz Owners, & Content Creators.
From August 19-22, invest 4-days of rewarding work into setting your business up for a major success shift on Instagram: https://onlinedrea.com/bootcamp
Melissa Litchfield is a 36-year-old, southern California native, currently living in Mobile, Alabama. For the past 9 years, she's been helping online entrepreneurs and small businesses market themselves online with paid and organic traffic.
She owns Litchfield Media Co, a digital marketing company that helps small businesses and entrepreneurs skyrocket their impact and revenue with paid traffic. Melissa also manages two rental properties and a new custom clothing apparel brand for babies and toddlers. She lives with her husband, who serves in the US Coast Guard, and her daughter, Madeline.
Becky Mollenkamp is a business accountability coach who guides entrepreneurs through the transition from small business owner to agency CEO (without selling their soul).
In 2021, Lenny graduated with a Juris Doctor law degree from the University of Western Australia. However, a year earlier, he became depressed, realized he hated law, and couldn't envision a career in it. So on graduation day, he quit to start Saints Coaching — inspired by his late mum's emphasis on quality education and her own business, Saints Clothing.
Despite investing 3,000 hours and $80,000 into a failed course, Lenny persevered. Since July 2023, he's spent 1,500+ hours creating Threads content, building a community of over 6,000 followers.
Recognized by Buffer as one of "7 Creators on Threads to Watch," Lenny continues his mum's mission with Saints College, a Skool community for Threads creators, now boasting over 500 members and ranked as a Top 500 Skool group.
Jereshia Hawk is a sought after business coach and sales expert who grew her business from $0-5 million in less than 5 years with organic marketing, a lean team, and high profit margins. She helps high-achieving, industry experts launch scaleable group coaching programs by packaging and positioning their intellectual property and strategically repurposing live videos to generate new leads. She's dedicated to seeing more coaches leave a positive impact and creating a lasting legacy by leveraging the profit from their business to contribute to the growth of their personal net-worth. For more information, head to jereshiahawk.com.
Tomisin Smith is an experienced social media strategist and the owner of Twenty Six Digital, a digital agency specializing in product-based businesses and memberships across various industries. With nearly a decade of experience in social media, Tomisin brings a background in multinationals and a deep understanding of the challenges, strategies and successes involved in building an online presence. She openly shares her own journey to inspire and guide others, emphasizing that social media can play a crucial role in business growth.
Tomisin also emphasizes the importance of mindful social media usage, acknowledging the potential negative effects of excessive consumption. She provides guidance on finding a balance between leveraging social media for business growth and maintaining a healthy relationship with technology. Additionally, she is dedicated to debunking common misconceptions and providing accurate information and strategies to her clients, helping them unlock the true potential of social media for their business growth.
Social media is not dead. It is simply evolving. And that's what we're exploring at the Social Media Day Summit. Join me and my fellow experts on June 30th as we dive into innovative strategies and timeless tactics designed to empower social media marketers, freelancers, agency owners, and anyone else ready to take their social media strategy to the next level.
Avery Swartz is the founder and CEO of Camp Tech, and author of the best-selling book See You on the Internet: Building Your Small Business with Digital Marketing. Avery is the resident tech contributor on CTV Your Morning and is regularly heard on CBC Radio. Avery was ranked number 5 on Search Engine Journal's Top 50 Women in Marketing list and hosted the AI Meets World podcast from Microsoft and the Globe and Mail Content Studio.
Dre Baldwin is CEO and Founder of Work On Your Game Inc. He has given 4 TEDxTalks and has authored 33 books.
Dre's content has been consumed over 103 million times. His daily Work On Your Game MasterClass has over 2,700 episodes and over 7 million listeners.
Dre had a 9-year professional basketball career, playing in 8 countries. Dre's framework is the "roadmap in reverse" for professional mindset, strategy, systems and execution.
Social Media is constantly evolving, so it's super easy to get left behind, but with The Feed Private Podcast, not only will you stay informed, you will come away from each episode with actionable insights on what your business can to do stay ahead of the social media game: https://onlinedrea.com/the-feed/
Griffith is a content creator, neurodivergent life coach, and hair dye enthusiast. She is autistic and ADHD, and uses her lived experience and research skills to help other neurodivergent folks cope with their struggles, identify their strengths, and celebrate themselves, disability and all. She specializes in executive dysfunction, emotional dysregulation, and internalized shame, and has several programs and products (not to mention a wealth of free resources) available at her website, theneurocuriosityclub.com.
If you are launching anything on social media right now, check out my free launch planner. Inside, you'll find a launch tool kit, pre- and post- launch planning questions, and a FULL 24-day social media launch outline. Download this free resource so that your next launch can go off without a hitch: https://onlinedrea.com/launch/
The Digital Brain PowerPack guides you in the tools and methods I use for my done-for-you clients to resurface your content treasures, allowing you to tell richer, deeper stories without the constant pressure of starting from scratch: https://onlinedrea.com/digital-brain/
Conversion copywriter. Copy Coach. Wing Woman. Word slinger. No matter what you call her, Erin Ollila believes in the power of words and how a message can inform—and even transform—its intended audience.
When she's not working with big brands and small businesses to marry strategy, storytelling, and SEO, you can find her hosting the Talk Copy to Me podcast or exploring southeastern MA with her family and friends. Erin graduated from Fairfield University with an M.F.A. in Creative Writing and then co-founded Spry Literary Journal, which celebrates undiscovered and established writers' concise, experimental, hybrid, modern, vintage or just-plain-vulnerable writing.
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