New School of Marketing – Details, episodes & analysis

Marketing can feel isolating—especially when you’re trying to do it all on your own. Staring at a blank screen, wondering what to post, second-guessing your strategy, and feeling overwhelmed by all the things you could be doing.

But what if you didn’t have to do it alone?

In today’s episode, we’ll dive into:

✅ The struggles of marketing alone (and why it feels so hard).

✅ The benefits of having support, guidance, and accountability.

✅ How a community can help you market with more clarity, confidence, and consistency.

✅ Simple ways to get better results faster by surrounding yourself with the right people.

If you’ve ever felt stuck, overwhelmed, or unsure if you’re doing things right, this episode is for you.

Send me a message right here

Connect with me

Website: www.newschoolofmarketing.com
Facebook: @newschoolofmarketing
Instagram: @bianca_mckenzie

Work with me:

🟠 SALES ACCELERATOR: a no-fluff, personalised marketing review where you get expert eyes on your website, offers, funnels, or socials—plus a clear, actionable video walkthrough so you know exactly what to improve to start making more sales, faster.
https://newschoolofmarketing.com/accelerate

🔵 MARKETING MOMENTUM: a 6-week 1:1 mentoring package designed to get your marketing unstuck. With three strategy-packed sessions and personalised support, you’ll gain clarity, confidence, and a plan that actually moves your business forward—no more guesswork or going it alone.
https://newschoolofmarketing.com/mentoring

Love the New School of Marketing Podcast?

Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we rece...

Let’s be honest—how many freebies, courses, and marketing tips have you saved but never actually used? 😅

Most business owners don’t struggle because they don’t know what to do—they struggle because they aren’t taking action on what they already know.

In today’s episode, we’re cutting through the noise and talking about:

✅ Why more information isn’t the answer to your marketing struggles.

✅ How lack of execution keeps businesses stuck.

✅ The real reason you’re not taking action—and how to fix it.

✅ Simple strategies to start implementing and seeing results now.

If you’ve ever downloaded a freebie, signed up for a webinar, or taken a course without following through—this one’s for you.

Let’s dive in!

Send me a message right here

Connect with me

Website: www.newschoolofmarketing.com
Facebook: @newschoolofmarketing
Instagram: @bianca_mckenzie

Work with me:

🟠 SALES ACCELERATOR: a no-fluff, personalised marketing review where you get expert eyes on your website, offers, funnels, or socials—plus a clear, actionable video walkthrough so you know exactly what to improve to start making more sales, faster.
https://newschoolofmarketing.com/accelerate

🔵 MARKETING MOMENTUM: a 6-week 1:1 mentoring package designed to get your marketing unstuck. With three strategy-packed sessions and personalised support, you’ll gain clarity, confidence, and a plan that actually moves your business forward—no more guesswork or going it alone.
https://newschoolofmarketing.com/mentoring

Love the New School of Marketing Podcast?

Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we rece...

In this episode, we break down what it means to build a comprehensive marketing strategy and why it’s essential for your business growth. We’ll cover the key components—from understanding your target audience and brand positioning to selecting the right channels and measuring your results. Whether you're starting from scratch or looking to refine your existing strategy, this episode provides actionable steps and real-world insights to help you create a roadmap that drives results.

Send me a message right here

Connect with me

Website: www.newschoolofmarketing.com
Facebook: @newschoolofmarketing
Instagram: @bianca_mckenzie

Work with me:

🟠 SALES ACCELERATOR: a no-fluff, personalised marketing review where you get expert eyes on your website, offers, funnels, or socials—plus a clear, actionable video walkthrough so you know exactly what to improve to start making more sales, faster.
https://newschoolofmarketing.com/accelerate

🔵 MARKETING MOMENTUM: a 6-week 1:1 mentoring package designed to get your marketing unstuck. With three strategy-packed sessions and personalised support, you’ll gain clarity, confidence, and a plan that actually moves your business forward—no more guesswork or going it alone.
https://newschoolofmarketing.com/mentoring

Love the New School of Marketing Podcast?

Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we rece...

I’m really excited about this episode and have been having so much fun with creating it.

AI - artificial intelligence - has been around for quite some time but now it’s becoming more accessible to all of us. I’m not sure if you’ve had a play with it yet but I had a good play with it for this episode and while it gave me some pretty good answers, I definitely had a whole lot to say and add haha.

I’m definitely not going to hand over all of my copywriting and ad copy to a robot, even though they’re pretty smart. There are tons of issues with it that I won’t go into today but I do want to mention that there is no fact checking, it’s full of plagiarism because it pulls intelligence from websites and it also lacks human emotion. 

Anyway, I really wanted to talk to you about conversion copywriting for your Facebook ads. Let’s look at what you need to know and how to go about it. 

Tune in to today's episode.

Copywriting recommendations:
Crisp Copy (I did the Crisp Copy Class)
Liz Wilcox' Email Marketing Membership (get on the waitlist, it's 100% worth it)
Amanda Essenmacher's Sales Page in a Day

Send me a message right here

Connect with me

Website: www.newschoolofmarketing.com
Facebook: @newschoolofmarketing
Instagram: @bianca_mckenzie

Work with me:

🟠 SALES ACCELERATOR: a no-fluff, personalised marketing review where you get expert eyes on your website, offers, funnels, or socials—plus a clear, actionable video walkthrough so you know exactly what to improve to start making more sales, faster.
https://newschoolofmarketing.com/accelerate

🔵 MARKETING MOMENTUM: a 6-week 1:1 mentoring package designed to get your marketing unstuck. With three strategy-packed sessions and personalised support, you’ll gain clarity, confidence, and a plan that actually moves your business forward—no more guesswork or going it alone.
https://newschoolofmarketing.com/mentoring

Love the New School of Marketing Podcast?

Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we rece...

I'm so super excited to have the amazing Leonie Dawson on my podcast to talk about marketing without social media. 

We chat about:

• Leonie's journey in business
• Why she decided to ditch social media for two years
• How that went for her
• Why she decided to bring it back and how
• What she would do if she were starting from scratch right now
• Lots of other gold Leonie nuggets

Tune in to this episode and learn all about building your business the Leonie way

---------

Get yourself some Leonie goodness (all FREE!)*

* this is an affiliate link, which means I may earn a commission if you join something via my link

Send me a message right here

Connect with me

Website: www.newschoolofmarketing.com
Facebook: @newschoolofmarketing
Instagram: @bianca_mckenzie

Work with me:

🟠 SALES ACCELERATOR: a no-fluff, personalised marketing review where you get expert eyes on your website, offers, funnels, or socials—plus a clear, actionable video walkthrough so you know exactly what to improve to start making more sales, faster.
https://newschoolofmarketing.com/accelerate

🔵 MARKETING MOMENTUM: a 6-week 1:1 mentoring package designed to get your marketing unstuck. With three strategy-packed sessions and personalised support, you’ll gain clarity, confidence, and a plan that actually moves your business forward—no more guesswork or going it alone.
https://newschoolofmarketing.com/mentoring

Love the New School of Marketing Podcast?

Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we rece...

Today I want to talk about podcasting and why I think it’s a great idea to start a podcast for your business.

Now, don’t get me wrong, podcasting isn’t for everyone but many of you could grow your business with a podcast. 

Let’s look at how a podcast can help you grow your business. 

1. It positions you as a thought leader and industry influencer

One of the best things about podcasting is that anyone can become a thought leader or influencer. All you need is a message and a means to record and broadcast that message. 

Pretty awesome right?

Having a podcast is a more intimate way to share your content, it helps you build a personal connection and humanises your brand. It can feel like you’re having a conversation with your audience, which really helps you build authority.

To hear more, tune in to episode 111 🎧

-------------
Join the Lean Podcast Launch Method:
https://www.biancamckenzie.com/lean-podcast-launch/ 

DM me on Instagram: https://www.instagram.com/bianca_mckenzie/ 

Send me a message right here

Connect with me

Website: www.newschoolofmarketing.com
Facebook: @newschoolofmarketing
Instagram: @bianca_mckenzie

Work with me:

🟠 SALES ACCELERATOR: a no-fluff, personalised marketing review where you get expert eyes on your website, offers, funnels, or socials—plus a clear, actionable video walkthrough so you know exactly what to improve to start making more sales, faster.
https://newschoolofmarketing.com/accelerate

🔵 MARKETING MOMENTUM: a 6-week 1:1 mentoring package designed to get your marketing unstuck. With three strategy-packed sessions and personalised support, you’ll gain clarity, confidence, and a plan that actually moves your business forward—no more guesswork or going it alone.
https://newschoolofmarketing.com/mentoring

Love the New School of Marketing Podcast?

Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we rece...

Ok, let’s talk about leads and how to grow your leads, because without leads your business will dry up. You need leads to fuel your business. 

Let’s first determine what a lead is.

A lead refers to contact with a potential customer. Some people would also call it a prospect. 

We can also think of a lead as someone who is interested in what you or your company has to offer and the aim with marketing and sales is to convert a lead into a paying customer. 

Attracting more leads means that you can reach out to these people and make more sales. 

Growing your list, or your leads is incredibly important for your business. Without leads things dry up, and if you are trying to sell info products or digital courses you’ll need to be building your list every day to be able to continue to sell. 

So how can you be proactive and attract more leads in your business? 

There are so many lead generation options and tools available to us these days, but that doesn’t mean that you need to do and use them all. 

Today, let’s look at 3 ways to grow your leads so you can increase your sales and income. 

Tune in 🎧

Notes:
Rachel Kurzyp Show - How to prevent creative burn out
Facebook Ads Prep School (what you need to know and do before spending money on Facebook ads)

Send me a message right here

Connect with me

Website: www.newschoolofmarketing.com
Facebook: @newschoolofmarketing
Instagram: @bianca_mckenzie

Work with me:

🟠 SALES ACCELERATOR: a no-fluff, personalised marketing review where you get expert eyes on your website, offers, funnels, or socials—plus a clear, actionable video walkthrough so you know exactly what to improve to start making more sales, faster.
https://newschoolofmarketing.com/accelerate

🔵 MARKETING MOMENTUM: a 6-week 1:1 mentoring package designed to get your marketing unstuck. With three strategy-packed sessions and personalised support, you’ll gain clarity, confidence, and a plan that actually moves your business forward—no more guesswork or going it alone.
https://newschoolofmarketing.com/mentoring

Love the New School of Marketing Podcast?

Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we rece...

We’ve been out and about a bit more than we normally do and ever since moving to Tasmania I’ve been quietly spying on all of the local businesses that we engage with. I recently learned that there are close to 40,000 small businesses in Tasmania and the majority of them employ less than 20 people. So we’re definitely surrounded by small businesses here. 

That’s why I thought it would be great to talk about marketing for service providers and local businesses, because they often market themselves in different ways to people who only operate online.

Mind you, a lot of businesses now operate online, even if they’re local. So these 5 strategies are pretty much applicable to any business, especially if you have a physical location. 

Let’s dive in.

Notes:
Instagram 9-Grid Strategy

Send me a message right here

Connect with me

Website: www.newschoolofmarketing.com
Facebook: @newschoolofmarketing
Instagram: @bianca_mckenzie

Work with me:

🟠 SALES ACCELERATOR: a no-fluff, personalised marketing review where you get expert eyes on your website, offers, funnels, or socials—plus a clear, actionable video walkthrough so you know exactly what to improve to start making more sales, faster.
https://newschoolofmarketing.com/accelerate

🔵 MARKETING MOMENTUM: a 6-week 1:1 mentoring package designed to get your marketing unstuck. With three strategy-packed sessions and personalised support, you’ll gain clarity, confidence, and a plan that actually moves your business forward—no more guesswork or going it alone.
https://newschoolofmarketing.com/mentoring

Love the New School of Marketing Podcast?

Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we rece...

I’m not sure if you follow many Facebook ads managers or ads coaches, but because I show an interest in Facebook advertising and marketing I get served up a lot of ads by other Facebook marketers. 

And every so often I see an ad in which the ad manager guarantees a certain result. There are even ads that promote a deal where you don’t pay if they don’t get you results. 

Sounds amazing right?

I mean, who wouldn’t want a guarantee like that. It’s like a total win for you. 

Don’t get me wrong, I know why they do it. It’s super smart marketing. 

But they’re also wasting an awful lot of time. Yours mainly. And it just annoys me.

I’ll tell you why it makes me so uncomfortable and a bit angry when they promise and guarantee results. 

Tune in to hear more 🎧

Send me a message right here

Connect with me

Website: www.newschoolofmarketing.com
Facebook: @newschoolofmarketing
Instagram: @bianca_mckenzie

Work with me:

🟠 SALES ACCELERATOR: a no-fluff, personalised marketing review where you get expert eyes on your website, offers, funnels, or socials—plus a clear, actionable video walkthrough so you know exactly what to improve to start making more sales, faster.
https://newschoolofmarketing.com/accelerate

🔵 MARKETING MOMENTUM: a 6-week 1:1 mentoring package designed to get your marketing unstuck. With three strategy-packed sessions and personalised support, you’ll gain clarity, confidence, and a plan that actually moves your business forward—no more guesswork or going it alone.
https://newschoolofmarketing.com/mentoring

Love the New School of Marketing Podcast?

Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we rece...

Last week I looked at the year ahead and shared some predictions with you. In this episode I want to share the one marketing strategy you need in 2023 (and probably every year after that). 

The one marketing strategy that gives you the highest return on investment and has for years. 

The one marketing strategy that allows you to build closer relationships with your audience. 

The one marketing strategy that everyone thought would become obsolete with the introduction of social media.

But really, it’s the one marketing strategy that has stood the test of time and is still standing strong.

🎧 Tune in to hear more

Send me a message right here

Connect with me

Website: www.newschoolofmarketing.com
Facebook: @newschoolofmarketing
Instagram: @bianca_mckenzie

Work with me:

🟠 SALES ACCELERATOR: a no-fluff, personalised marketing review where you get expert eyes on your website, offers, funnels, or socials—plus a clear, actionable video walkthrough so you know exactly what to improve to start making more sales, faster.
https://newschoolofmarketing.com/accelerate

🔵 MARKETING MOMENTUM: a 6-week 1:1 mentoring package designed to get your marketing unstuck. With three strategy-packed sessions and personalised support, you’ll gain clarity, confidence, and a plan that actually moves your business forward—no more guesswork or going it alone.
https://newschoolofmarketing.com/mentoring

Love the New School of Marketing Podcast?

Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we rece...