My Way Or The AI Way – Details, episodes & analysis

In this episode, I sit down with Inbal Rodnay, AI implementation expert and author of AI Magic, to walk through a practical, six-step playbook for embedding AI across a business safely, sanely, and with momentum. 

We dig into leadership alignment, smart tool choices, responsible use, and how to turn experiments into real workflows that actually save time.

What you’ll learn

• • A simple six-step arc: align leadership, pick the right tools, build a usable policy, train your team, create momentum, and embed AI into workflows.
  • Why it’s OK (and efficient) to sit a step behind the “explorers” and focus on business value over app-chasing.
  • The “three rings” radar for tools: what to use now, what to watch, and what to ignore as noise.
  • How to run training that sticks: role-specific examples, live demos, and sharing wins/misses in a team channel.
  • Responsible-use basics to include in your AI policy: confidentiality, disclosure, verification, and when to use temporary/no-storage modes.

About my guest

Inbal Rodnay helps professional-service firms and SMBs adopt AI with confidence. Her new book AI Magic distills the process into six clear steps you can start applying today.

Links and References

• Inbal’s website: https://www.inbal.com.au/

• Inbal’s book: AI Magic - 6 Steps to AI Mastery In Your Firm

  
  

Chapters

00:00 Introduction to Inbal Rodnay and her journey to AI

06:33 The Six Steps to AI Mastery

06:55 Step 1 - Leadership alignment

09:56 Step 2 -  Tool Selection

13:01 Step 3 - Developing AI Policies

19:50 Step 4 - Training

25:55 Step 5 - Building Momentum

28:06 Step 6 - Innovation Frameworks

31:01 Further discussion on tools

If you're using ChatGPT for your business but still getting generic, AI-sounding output, this episode is for you.

I’ll show you three simple documents you can create (in under 10 minutes) that will dramatically improve the quality, consistency, and relevance of ChatGPT’s responses.

Think of it like onboarding a new staff member. Give ChatGPT your:

1. Tone of Voice – so it sounds like you

2. Ideal Customer Profile – so it writes for your audience

3. Business Plan or Goals – so it understands your strategy
   

I’ll walk you through exactly how to create each one, using prompts you can copy and paste. And to make it real, I demo all three using a fictional brand from a past episode.

Whether you’re running a solo business or managing a team, this is a foundational step for getting real ROI from ChatGPT.

The 3 Promts I used are:

1. "Please help create a tone of voice guide for [insert brand name] What do you need to know to help with this task?"

2. Can you help me write an Ideal Customer Profile for [Insert brand]? Ask me any questions you need to help build it

3. "I'd like to create a one-page business plan for [insert company]. Ask me anything you need to help write it."

Chapters

00:00 Transforming ChatGPT for Business Success

02:12 1. Crafting Your Tone of Voice Document with ChatGPT

07:34 2. Defining Your Ideal Customer Profile with ChatGPT

09:56 3. Creating a One-Page Business Plan with ChatGPT

12:02 How to use these documents to power up ChatGPT

15:00 Wrap up and next steps

16:01 Outro music courtesy of Mupert

💬 Have questions or feedback? Drop them in the comments.

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This episode is about a moment that felt straight out of a movie: me, on top of a wheelie bin, wire cutters in hand, and ChatGPT talking me through how to fix my garage door.

What started as a flashing light turned into a full-blown troubleshooting session, using photos, voice, and a bit of old-fashioned logic. I walked away thinking: this is one of the best uses of AI I’ve seen so far.

In this episode, I share:

• How ChatGPT spotted a loose wire just from a photo
• The surreal step-by-step repair it talked me through
• Why AI is now my go-to for fixing everyday problems
• Where it still falls short and when to rely on human judgement
  

• If you’ve been wondering how useful AI really is in the real world, this story might give you an answer.

  
  

  Let me know what you think and if you’ve had a troubleshooting win (or fail) with AI, I’d love to hear about it.

Connect with me on LinkedIn

⁠https://www.linkedin.com/in/davisonscott/⁠ 

View the YouTube episode here:

https://youtu.be/m-rnlVvW4Kw

Chapters

00:00 Would you cut the wire?

00:50 My Macgyver  Moment

07:56 Why AI is amazing for troubleshooting problems

09:46 The Limitations and Risks of AI

11:18 Summary and outro

12:12 My way or the AI way Remix - courtsey of Mubert - 5 sec.mp3

In this episode, we go deep with someone who truly knows his stuff.

Isar Meitis is a CEO, tech founder, and educator with decades of experience helping businesses grow. He’s also an incredibly thoughtful voice in the world of AI. I was privileged to sit down with him for a wide-ranging conversation that took a few unexpected turns.

We talked about the big picture: where AI is headed, what it means for humanity, and why some of the existential threats are worth taking seriously. But we also brought it back to the practical: what businesses should be doing right now to adapt, stay relevant, and make the most of this transformative technology.

Isar shares why leadership buy-in is the single biggest predictor of success with AI, and how training and education are essential if you want your team to use these tools effectively.

Whether you're optimistic, cautious, or just plain curious about AI, this episode will give you both a reality check and a roadmap.

In this episode:

• The two biggest priorities for businesses adopting AI

• Why companies must shift from efficiency thinking to value thinking

• Isar’s take on the most important skills for the future

• The surprising dangers of blind optimism
  

Resources

• https://multiplai.ai/ 

• Isar’s LinkedIn: https://www.linkedin.com/in/isarmeitis/ 
• Leveraging AI Podcast: https://www.youtube.com/@Multiplai_AI/

Chapters

00:00 Introduction to our guest Isar Meitis

01:12 Isar's background and journey into AI

06:36 AI for solopreneurs and small business owners

08:04 AI challenges for corporates and business leaders

08:44 What are some of the risks of AI ?

12:04 The Dual Nature of AI: Opportunities and Threats

15:03 The importance of leadership in the AI transition for businesses

20:01 Discussion about the recent leaked memo from Shopify CEO

24:05 The Future of Work: Humans and AI Collaboration

28:07 Practical Steps for Businesses to Embrace AI

31:08 How to work with Isar from Mutiplai.ai

34:32 Exploring Future Opportunities and Risks in AI

35:54 My way or the AI way Remix - courtsey of Mubert - 5 sec.mp3

AI image generation has come a long way. In this solo episode, I put ChatGPT to the test. I’ll show you 5 things it does brilliantly (like logos, thumbnails, and social assets), and 4 things it still struggles with (like text, realism, and consistency).

You’ll hear real prompts, see real examples, and walk away with a clearer idea of when to use AI and when not to.

See the prompts + images here: https://docs.google.com/document/d/1Yucpc2_RO7CKTKoxH0LNdZZ1Gg9_Ym9ZIkcy1P3fpFk/edit?usp=sharing 

Watch the video version on YouTube here: https://youtu.be/7-Dmt67kLrE
If you enjoy the show, please follow and leave a review, it really helps!

Thanks,

Scott

Lately, I’ve found myself using Google less and relying more on tools like ChatGPT. And even when I do search, I rarely click through to websites. That got me thinking, how is AI changing SEO? 

In this interview, I chat with SEO veteran Matt Hodgson, founder of Bring Digital. With over 20 years in the game, Matt recently published an article titled “SEO is Dead? Not Even Close” and in this episode, we dig into what he meant by that.

We covered:

• Why search traffic is declining, but why that’s not necessarily a bad thing

• How Google’s new AI overviews are impacting website visits

• What types of businesses are most affected by these changes

• Where AI tools like ChatGPT are sourcing their business info and how to get listed

• The critical role of Google Business Profile and online reviews

• Why your About page still matters (maybe even more)

• What tools can show your ranking in AI-driven search (and how to use them)

Matt also shared some great advice for small businesses:

“Focus on hygiene. Control what you can: your reviews, your profiles, your messaging. And if you’re short on time, just start with the platforms that matter most to your customers.”

It was a fun, practical, and eye-opening chat, plus, Matt showed up injured and half-drugged after a cycling accident… so I extra appreciate the effort!

If you’ve ever wondered how SEO fits into a world increasingly shaped by AI, this episode is a must-listen.

Links & Resources:

Tools mentioned:

SEMrush, Ahrefs, SimilarWeb, NotebookLM, Google Business Profile

Chapters

00:00 The Impact of AI on SEO

02:53 Evolving SEO Practices

05:06 Black hat SEO tactics of the past 

06:53 Has search and web traffic dropped because of AI? 

09:03 Local Business Strategies in the AI Era

12:05 Leveraging Google Reviews and Online Presence

17:48 Build your website for humans first, robots second. 

19:41 Can businesses see how they are ranking on AI platforms?

20:58 Tools for Tracking AI Search Performance

21:57 The value of video content for SEO

24:09 Final Tips for Businesses

29:29 My way or the AI way Remix - courtsey of Mubert - 5 sec.mp3

If you’re using ChatGPT for multiple projects, clients, or creative ideas, things can get messy fast. In this short solo episode, I share the simple system I use to stay organised — using a built-in feature called Projects.

You’ll learn:

• What ChatGPT Projects are

• How I use them for podcasting, consulting, and content creation

• Why they’re even more powerful with the new memory update

• How to set up Projects with custom files and instructions

Whether you're just getting started or already deep into ChatGPT, this episode will help you get more structured, more efficient, and more results

#chatgpt #chatgptprojects

Chapters

00:00 How AI tools learn more about you the more you use them

01:58 Why Chat GPT have upgraded their memory feature

04:01 How to use the Projects feature in ChatGPT

08:08 How you will know when it's time to upgrade your Chat GPT account

09:00 My way or the AI way Remix - courtsey of Mubert - 5 sec.mp3

In this interview, I chat with Steve Nuttall from Fifth Quadrant, who’s been tracking AI adoption among Australian small businesses for the past year.

We unpack what the data is showing, including:

• How many businesses are actually using AI (you might be surprised),

• What’s holding others back,

• And the practical ways AI is already making a difference for those who’ve embraced it.

Steve also shares how his own team is using AI every day, plus a bunch of local startups doing great things in this space. See below for a full list of companies and resources mentioned. 

If you’re running a small business and feeling unsure where to start with AI, this one’s for you. This is a value-packed 20-minute interview. We cover a lot, so strap in and enjoy. 

Tools referenced

• ChatGPT – AI assistant for content, research & automation⁠ https://chat.openai.com⁠

• Perplexity – AI-powered research and answer engine⁠ https://www.perplexity.a⁠

• Microsoft Copilot – AI features in Office & Microsoft 365⁠ https://copilot.microsoft.com⁠

Companies & Startups mentioned

• Fifth Quadrant – Steve’s research firm⁠ https://www.fifthquadrant.com.au⁠

• Calld.ai – Sydney-based AI voice agents for research & cold calls https://calld.ai

• Toothfairy.ai – Melbourne startup automating workflow and data tasks⁠ https://www.toothfairy.ai⁠

• Splose – AI-enhanced practice management for allied health professionals⁠ https://www.splose.com⁠

• Restoke – AI for hospitality & restaurant operations⁠ https://www.restoke.ai⁠

• MaxMine – AI platform improving mining efficiency and sustainability⁠ https://www.maxmine.com.au⁠

Support and Training

• AI Adopt Centres – Four centres helping businesses implement AI ⁠https://business.gov.au/expertise-and-advice/ai-adopt-centres⁠

• TAFE NSW Free AI Courses – Entry-level AI education for SMEs⁠ https://www.tafensw.edu.au⁠

Chapters

00:00 Intro - and summary of what we will cover

06:58 Overview of Fifth Quadrant's research into Australian SMEs

09:27 Key insights and trends discovered

10:50 Barriers to AI Adoption in SMEs

14:27 Case Study: How Steve and Fifth Quadrant are adopting AI in their business

21:26 Case study: CALLD.ai voice agents for qualitative research

25:20 Advice for small businesses who are hesitant about AI

31:54 More case studies, including Splose and Restoke.ai

33:52 Support available for Australian SMEs

35:20 Steve's final thoughts and advice for small businesses

38:31 My way or the AI way Remix - courtsey of Mubert - 5 sec.mp3

#australiansmallbusiness #aiadoption

In this episode, I walk you through how I built my very own virtual marketing agency using a custom GPT inside ChatGPT.

It started as an experiment, but it’s quickly become one of the most useful tools I’ve created,  especially for solo workers and small business owners like me who want strategic marketing input without the cost of a full agency.

I’ll explain:

• What a custom GPT is and how to build one
  

• How I came up with the idea for “Top Gun: Your Virtual Marketing Agency”
  

• The five expert personas I created (inspired by legends like Daniel Kahneman and Seth Godin)
  

• How I structured it to work like a real agency, including a four-step client process
  

• Why this might actually outperform a traditional agency in some cases
  

You’ll also get a behind-the-scenes look at how I designed the prompts, uploaded supporting docs, and tested it on real briefs, including one for gluten-free donuts :-) 

If you want to try it out for yourself, the link is below - let me know what you think. 

As always, if you find this helpful, please follow the show, share it with a friend, or leave a review,  it really helps.

Thanks for listening,

Scott

LINK:

Try the Top Gun Virtual Marketing Agency here: 

https://chatgpt.com/g/g-67f5d7a6ee488191a900fe99aa76b28c-topgun-your-virtual-marketing-agency 

Chapters

00:00 Intro

01:02 New Chapter

04:25 Creating Custom GPTs: A Step-by-Step Guide

06:35 New Chapter 2

12:04 Entering the instructions

17:11 A short demo of the Top Gun Virtual Agency - Custom GPT in action

25:41 Summary and outro

26:34 My way or the AI way Remix - courtsey of Mubert - 5 sec.mp3

I have a chat with brand and AI strategist Phil Pallen, author of AI for Small Business, to explore how small businesses can cut through the noise and use AI in meaningful, productive ways.

We talk about:

• How to shift your mindset from “AI tools” to solving business problems

• Why “Don’t Take Action Yet” might be the best AI prompt you’ll ever use

• Practical examples of time tracking, automation, and AI-assisted creativity

• Tips for prompting, branding, and using tools like ChatGPT and Adobe AI more effectively

• Why experimenting (and even failing) is key to learning AI

• The danger of using AI lazily—and how to do better
  

Whether you are AI-curious or already experimenting, this episode is packed with actionable advice, real-world stories, and plenty of practical wisdom.

Learn more about Phil at philpallen.co, or check out his AI tools directory at philpallen.co/tools. His book AI for Small Business is available now on Amazon and all major platforms.

Chapters

00:00 Introduction Phil Pallen, AI and Brand Strategist

02:44 Phil's Journey into AI and Branding

03:54 About Phil's Book, AI For Small Business

05:45 Where to get started with AI

08:16 Identifying tasks you enjoy and those that could be automated

10:22 Phil's top AI prompting tips

13:50 Experimenting with AI: Learning and Adapting

14:34 How to start experimenting with AI

16:51 Using AI to Enhance Creativity

20:30 Sustainable AI Tools and Ethical Considerations

25:10 Final Thoughts and Actionable Steps

27:40 My experiment - An AI Generated sign off pretending to be me - what do you think?