Menswear Style Podcast – Details, episodes & analysis

In this episode, Peter sits down with Freddie Sheridan, founder of YCODE — the British skincare brand redefining men’s grooming through cutting-edge marine biotechnology.

Built specifically for male biology, YCODE isn’t just another men’s range wrapped in masculine packaging. After five years of research into the unique structure of men’s skin — thicker, oilier, collagen-dense and biologically distinct from women’s — Freddie developed a performance-driven, three-step system powered by microalgae.

At the heart of YCODE’s From Sea to Cell technology is Chlorella Vulgaris, a sustainably cultivated microalgae sourced from Iceland and refined in Barcelona. Remarkably, this bioactive ingredient can “read” the skin in real time — adapting to factors like climate, stress, age and lifestyle to deliver precisely what the skin needs, when it needs it.

We discuss:

• The science behind microalgae’s adaptive intelligence
• How YCODE’s award-winning Advanced Eye Serum, Hydrating Serum and Mattifying Moisturiser work together in a one-minute routine
• The link between skincare, confidence and performance
• Freddie’s journey from designing luxury retail spaces for global beauty giants to launching a science-backed brand from scratch

Freddie also shares how skincare became a tool for self-belief in his own life, and why feeling “understood” is central to the brand’s mission.

If you’re interested in high-performance skincare, biotechnology, sustainable innovation, or the evolving landscape of modern masculinity, this is a conversation you won’t want to miss.

One of the world’s most famous fashion designers Giorgio Armani has died at the age of 91. Also a renowned businessman, the pioneering Italian designer was credited with reimagining men’s and women’s suits for a modern audience. He dressed some of the biggest stars in music and Hollywood and his company Armani expanded into beauty, fragrance, music, sport and luxury hotels.

Menswear Style's host Peter Brooker and Coventry University fashion expert Rebecca Ryder-Caddy discuss what made Giorgio Armani’s designs so successful, his most famous outfits, how he changed the fashion industry, and his enduring legacy.

Style, quality and comfort in every detail. This philosophy has made Stenströms one of Sweden's most well-known and respected brands. The classic Stenströms shirt carries 125 years of tradition, craftsmanship and quality. Jackets, knitwear, accessories and ties are now also included in their business concept. They can now look back on their 125 years as a design and fashion house. And even though they continue to grow, their attitude to quality always remains the same.

7L is a functional-first performance brand that manages to fuse fashion with function and performance with style. Their highly technical products harness a combination of innovative design, high-performance fabrics and technically advanced manufacturing creating luxury products that not only look great, but are built to last a lifetime.

In this episode of the MenswearStyle Podcast we interview Jamie Lundy, CEO at 7L about the founding story of the brand which began in 2015 using Swiss technical fabrics and inspired by the US military's seven layer system concept. The brand was well received across the UK and in 2016 Jamie joined the company leaving behind a career in engineering. Jamie was recovering from depression and decided to take up photography as a hobby which is what first led him to 7L . He invested heavily in the brand and relocated the company back to Manchester and made use of local manufacturing. Our host Peter Brooker and Jamie also talk about British manufacturing, vintage military, product testing, and garment tech.

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OBLIVIOUS? is a ready-to-wear clothing brand with a focus on the positive power of questions, made responsibly in Europe. They believe questions have the power to build closer relationships, make better decisions and learn more about ourselves and the world around us. Their aim is for clothes to spark conversations, help you self-express, as well as inspire you and others to ask more questions. The brand was set up by a mother and daughter duo, based in Germany and the UK, who share a seemingly never-ending sense of curiosity.  Over the past few years the founders have learnt a lot about the impact of fashion on our planet, so they knew they had to do their best to ensure that garments are produced more responsibly. All OBLIVIOUS? garments come in limited quantities - with the first collection being made of 100% GOTS certified organic cotton.

In this episode of the MenswearStyle Podcast we interview Jacqueline Mozanowski, Co-Founder of OBLIVIOUS? about the founding story of the brand she started with her mother and operating from different countries, Germany and the UK, and during the Covid-19 Pandemic. Both had a keen interest in fashion and would often fantasize about starting their own brand together. After obtaining a marketing degree in London, Jacqueline had the drive to include a sustainability focus to the brand.  Our host Peter Brooker and Jacqueline also talk about manufacturing and production challenges, what it's like working with family, the power of asking questions, and what's next from the brand.


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Matt Spaiser is a graphic designer located in New York. After years of research, he founded Bond Suits in 2010, creating the ultimate resource for James Bond style and the first catalogue of all of 007’s outfits. He is the co-author of From Tailors with Love: An Evolution of Menswear Through the Bond Films, which tells the story of the celluloid Bond’s clothing and the talents behind the wardrobes through the people who worked on the films, the fashions of the eras and the meaning the clothes have within the films. The book provides fresh insights through exclusive interviews with Bond-series costume designers Lindy Hemming, Jany Temime, Jodie Tillen and Emma Porteous, the late celebrity shirtmaker to the Bond series Frank Foster, Bond film director John Glen, menswear mogul Umberto Angeloni, keeper of the Bond brands David Mason, Bond collector and experiencer David Zaritsky and many others.

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Miller Harris is a couture British fragrance house, founded in 2000, with a spirit of bespoke fragrance creation at its heart. The brand is committed to using beautiful natural materials whilst pushing creative boundaries. The brand was founded by ground-breaking perfumer Lyn Harris who worked with world-renowned fragrance house Robertet in France in her early career, and was one of the first female master perfumers. The aesthetic of her perfumes was inspired by stories, memories and the very finest natural ingredients. When creating fragrances, they start with nature, framing precious botanicals in complex ways and finding richness in simplicity. They strive to use natural ingredients (which are all ethically and sustainably sourced), rather than synthetics, which they will only use where there is no raw alternative.  Miller Harris breathes colour and life into the classic perfumer’s art, with couture fragrances that combine Parisian elegance with London’s eclectic street styles. They start with nature – with distinct greens and woods, with carefully sourced floral notes – but they frame these precious botanicals in complex and unconventional ways, harmonising them to create striking contemporary urban stories.

In this episode of the MenswearStyle Podcast we interview Jon Graham, CEO at Miller Harris about his background working for British brands such as Floris, Molton Brown, and Whittard of Chelsea. 12 months ago, he started his latest role at the modern heritage brand, Miller Harris London Perfumer, which has two stores in central London.  Our host Peter Brooker and Jon also talk about the emotional connection of fragrance, how the brand has adapted through Covid-19, how picking a scent is a personal choice, how to choose fragrances for occasions, and how their latest release aims to capture optimism in a bottle.

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Established in 2017, Oliver Co. is a sustainable, vegan travel goods brand based in London. The company was started by Matt Oliver, a product designer who having studied sustainable design and previously worked in high-end watch design, wanted to apply both of his skills to create a sustainable brand with the same level of detail and craftsmanship. Our aim is to try and disrupt an industry and change people’s perceptions of sustainable products. Through using innovative new sustainable fabrics and working with high-end manufacturers, we want to create minimalistic, highly functional products for today’s world.

In this episode of the MenswearStyle Podcast we interview Matthew Oliver, Founder of Oliver Co. London about the story of how his DTC brand was started in 2017 after a career in watch design. With a focus on sustainability the business brings great product design to the vegan travel goods sector. Our host Peter Brooker and Matthew also talk about the benefits of apple leather, the process of getting the business off the ground,  and developments in the sustainable industry.

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You’re one of a kind, so why shouldn't your clothes be? Forget everything you thought you knew about sizes and fit, Tailor Store do true made to measure. No shady business, just really good custom-tailored clothes. Their tailors take pride in every step of the craft which includes cutting, sewing, and stitching garments with the utmost precision and care. Feel as good as you look knowing that your garment is made with sustainability in mind by well-compensated workers. Discover the true potential in custom clothing with unlimited design options. All their fabrics and designs are carefully selected to give you superior quality dress shirts at the best possible price.

In this episode of the MenswearStyle Podcast we interview Mats-Ola Ström, Co-Founder of Tailor Store about the story of when two friends decided to start their own bespoke clothing eCommerce business from Sri Lanka and Sweden in 2003. Our host Peter Brooker and Mats-Ola also talk about the difficulties of operating a company from different countries, using machine learning to accurately take body measurements, the process of making a bespoke garment, fabric trends, and how the pandemic has impacted the demand of formalwear.

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Velasca transcend the ever-changing trends of fashion to deliver a timeless style that values tradition — like the time-honoured secrets passed down from a father to his son. Their shoes are made with passion and unique Italian expertise, ensuring your shoes will last a lifetime. This brand believes high quality craftsmanship should be accessible to all. And, by leveraging innovations with online shopping, they’re able to cut out the middle-man and connect artisans to customers. This is a story about a passion for Italian craftsmanship, and about dreamers who decide to jump in on a new adventure. It all started with the research stage. The co-founders quit their jobs and went looking for the very best footwear district in Italy. This search took them to the region of Marche: where the whole urban fabric is built on shoes, from generation to generation. While fashion changes every season, Velasca offer a timeless style that represents a refined, Italian elegance. They are inspired by classic lines, and pay meticulous attention to detail. 

In this episode of the MenswearStyle Podcast we interview Enrico Casati, Co-Founder of Velasca about the founding story of his men's direct-to-consumer shoe brand. The initial plan was to operate exclusively online but he quickly realised physical stores were the best way to showcase the quality of their product to customers. Our host Peter Brooker and Enrico also talk about engaging with community, brand philosophy, social media advertising, Italian shoemaking, life after Covid-19, and their new London store on Chiltern Street in Marylebone.

Whilst we have your attention, be sure to sign up to our daily MenswearStyle newsletter here. We promise to only send you the good stuff.