Med Spa CEO – Details, episodes & analysis

Change your standard operating procedures and watch your business (and life) change for the better. In this episode, I will help you step out of your comfort zone and give you 3 questions to transform your business. I challenge you to show up differently, and take aligned action towards your long term goals. You’re closer to the breakthrough you want in your business than you may think.

HIGHLIGHTS

• Get the latest updates for the upcoming most epic period for businesses.

• Questions that will reshape your thinking and approach to business.

• Ways that will help you make choices that align with your long-term objectives.

• This question reframes your challenges for growth.

• Tips to "show up differently" to create change in your life and business.

RESOURCES + LINKS

Book a Strategy Call with us HERE

FOLLOW

Heather: @heatherterveen

Website: heatherterveen.com

Discover why generic content is no longer effective NOW. In this episode, we delve deep into creating a content ecosystem that effectively sells your services in the background. I share the strategic approach to content creation, especially in light of the shifts we've seen in consumer behavior and the market over the past two to four years. I share three pivotal strategies that will transform the way you engage potential patients and elevate your practice's profile. Get ready to not only create demand for your services but also attract the premium patients you desire. 

HIGHLIGHTS

• Strategies to create a content ecosystem that drives real demand.

• Tips on "backend engineering" content to your signature offerings.

• Ways to shift from "macro" to "micro" content.

• One THING you need to showcase from your competitors.

• Challenges you may face when shifting your content strategy.

RESOURCES + LINKS

Book a Strategy Call with us HERE

FOLLOW

Heather: @heatherterveen

Website: heatherterveen.com

This is one of the most popular topics I get asked about - how to achieve consistent premium sales on a weekly basis. I share some real eye-opening insights for how to audit your current business and shift your focus to clients who will spend big on real results. It’s time to design everything from your social media strategy to your custom menu of offerings to speak directly to your ideal customer!

HIGHLIGHTS

• How to market intentionally to ideal patients that invest in premium services.

• The process to audit your current offerings to create your signature menu.

• 3 shifts to make in your business to get premium results.

• The social media strategy to put in place

RESOURCES + LINKS

Book a Strategy Call with us HERE

FOLLOW

Heather: @heatherterveen

Website: heatherterveen.com

Let’s dish the secret sauce for skyrocketing your skincare sales this summer! If you’re tired of inconsistent sales and want to transform your skincare recommendations from “maybe” to “take my money”, this is a must-listen! I’ll share how to create a holistic skincare selling system that positions your products as essential solutions rather than optional add-ons. Plus, stay tuned for an exciting announcement about our new course, Sold Out Skincare, designed to help you master these strategies on a deeper level. Get ready to boost your revenue, simplify your inventory, and see four-figure cash days become the new norm for your practice.

HIGHLIGHTS

• The sales system that will boost your skincare sales revenue.

• The biggest mistake Med Spas make that confuses clients.

• Ways to integrate skincare into consultations.

• The mindset that is costing your business (leaving tons of money on the table!)

RESOURCES + LINKS

Master your skincare sales - DM “skincare” to @heatherterveen for more info on Sold Out Skincare! 

Book a Strategy Call with us HERE

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Heather: @heatherterveen

Website: heatherterveen.com

Gary Vaynerchuck said something that surprised me (coming from him) about what sets apart businesses that win long-term. Honestly, I agree with him, and in this episode, I’m going to share how to develop the common trait top leaders and businesses have that lead to success. In this episode, I share powerful strategies for overcoming hesitation and fear that may be holding your business back from growth. So instead of catching yourself feeling stuck, you’ll have the tools to choose courage over complacency - taking the bold action your business needs. 

HIGHLIGHTS

• What Gary Vee said sets apart the businesses that succeed.

• 5 traits of courageous CEOs and how to develop them.

• The difference between businesses that survived the pandemic.

• How to expand your capacity and 

RESOURCES + LINKS

Apply for the Med Spa Advantage to scale your med spa in 6 months!

Book a Strategy Call with us HERE

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Heather: @heatherterveen

Website: heatherterveen.com

Ready to attract more clients through your doors to help with your weight loss programs? I’m breaking down key points to convert generic weight loss and wellness services into premium branded programs. I also share my own personal experience as a consumer and why I decided to invest in Jenny Blake’s 4-month program. Get ready to embrace the power of premium branding in the dynamic world of health and wellness. Join me in our upcoming live training series where I'll show you how to craft a branded program that stands out from the crowd. 

HIGHLIGHTS

• Marketing that got me to invest in a wellness program

• How to transition your weight loss shots into premium branded programs.

• How creating specialized programs will attract your ideal customers.

• The training series that will take your wellness services to the next level.

RESOURCES + LINKS

Join the Live Training Program with us MESSAGE “WELLNESS” HERE

Book a Strategy Call with us HERE

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Follow Jenny: @jennythenutritionist

Heather: @heatherterveen

Website: heatherterveen.com

Ready for strategies to protect your business from dips in revenue during slower seasons? Whether you have a seasonal dip in clientele like we do in the summer here in Scottsdale, or you just want to take charge of your business flow, this episode is full of tips to make sure you’re not at the mercy of seasonality. You'll learn how to ramp up your skincare sales with travel bundles, ship products to clients who are traveling, and incentivize summer appointments and services. 

HIGHLIGHTS

• How to prepare and protect your business from dips in revenue.

• Creative ways to market your business during different seasons to increase sales.

• How to leverage events to make more sales in any season. 

• Travel bundles to offer your patients before holiday seasons and summer breaks.

• Incentives and special offers to bring more clients through your doors.

RESOURCES + LINKS

Increase your skincare revenue - DM me the word "skincare" on Instagram and we’ll send you the link for our Product Glow Up training program!

Book a Strategy Call with us HERE

FOLLOW

Heather: @heatherterveen

Website: heatherterveen.com

Want to protect yourself from issues that come with employee turnover and stand out amongst your competitors? In this episode, we’re going beyond having a typical brand or business focusing only on having great services. Great services should be the bare minimum! Let’s dive into how to create an intentional brand architecture for your medical practice or med spa. By developing a signature menu of branded packages and programs, you’ll differentiate your brand, make your business stay steady even when you have employee turnover, and become known for more than just your excellent service. Become known for luxury. 

HIGHLIGHTS

05:45 What is brand architecture? 

07:00 What the Hell’s Kitchen restaurant can teach you about business.

12:00 The power of building a brand and having brand recognition.

14:15 How to make your business not skip a beat if you have team turnover.

22:00 Create a business that sets you apart from “just” having great service. 

RESOURCES + LINKS

Book a Strategy Call with us HERE

DM us “BTS” on Instagram for a peek behind the curtain of our signature process for creating your practices Brand Architecture!

FOLLOW

Heather: @heatherterveen

Website: heatherterveen.com

Want a social media gameplan that will have premium patients streaming through your doors? Social media experts Taleesa Crawford and Andrea Smith are here to share exactly  how to use social media strategically and consistently to attract your dream clients. They shared their proven three step method of planning, prepping and promoting that will ensure your content stays on schedule so you can consistently get in front of the premium clients that need your services. From quarterly photo shoots to daily engagement tactics, the strategies in this episode will position your med spa as the luxury leader in your area. 

HIGHLIGHTS

00:00 Why consistent content is a must for every med spa and aesthetic businesses. 

08:15 How to plan and prepare your social media content to connect with your dream patients.

14:00 Tips to save time (and your mental health) as you execute your social media marketing. 

19:15 What marketing strategies are best to promote med spa and aesthetic businesses?

24:30 The training you need to attract premium clients now.

RESOURCES + LINKS

Book a Strategy Call with us HERE

FOLLOW

Heather: @heatherterveen

Smith & Crawford Co: @smithandcrawfordco

https://smithandcrawford.com/

Want to skyrocket your revenue? Let me tell you what we can learn from a sushi restaurant about standing out in a competitive market, delivering a premium luxury experience, and having the profit to match! This sushi restaurant actually does some of the things I teach in my masterclass to create a million dollar menu. It’s time to position your med spa as the premier destination in your area and focus on quality over quantity and start generating five figure days. 

HIGHLIGHTS

01:30 How to make a signature offer suite that is irresistible to your ideal client.

05:00 The masterclass to set your business model up to 2 to 3x your revenue.

08:15 How to stand out among your competitors, and become the go-to med spa in your area.

RESOURCES + LINKS

Create your million dollar menu - get the masterclass!

Book a Strategy Call with us HERE

FOLLOW

Heather: @heatherterveen

Website: heatherterveen.com