Marketing with Matt – Details, episodes & analysis

Are you struggling to scale your business because you can’t afford to hire a marketer? Stop delaying–hire one now!

In this episode of Marketing with Matt, we’ll dive into how you can bring in a marketing talent sooner than planned, even when you’re on a tight budget.

Today, I’ll share practical strategies for hiring a marketer within your budget. We’ll discuss the different levels of marketing talent, what they can contribute to your business, why you should also consider commission-only marketers, and proven hiring practices to find the best fit.

Ready to scale your business and hire the right marketer?

Let’s jump right in!

Key Takeaways:

Introduction (00:00)

The marketer’s role (00:33)

When should you hire a marketer? (01:34)

Pros of hiring a commission-only marketer (02:26)

The value of hiring within your budget (05:06)

What is a marketing integrator? (06:14)

Marketing specialist vs. generalist (09:30)

Hiring a top-tier marketer (11:48)

Tips when hiring a marketer (16:18)

Final tip (20:16)

Additional Resources:

- Subscribe to my Margin Makers Newsletter here

- Learn how to jumpstart your SaaS business for FREE here

- Connect with Matt Deseno on Facebook and Instagram

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Marketing with Matt is a podcast dedicated to entrepreneurs and business owners who are looking for more margin in their business through marketing and sales and eventually profit more and work less.

Have you ever searched on Google only to find yourself mindlessly scrolling for answers?

Imagine searching for something specific and getting exactly the answer you need–no 17 other search results, no ads, and no endless scrolling…nada.

That’s the search engine transformation slowly happening before our eyes…all thanks to AI.

In this week’s episode, we explore how AI is not just improving search engines but completely changing them. 

WordPress, the powerhouse behind 60% of web content, has teamed up with Perplexity, a leading AI-powered search engine.

Today, we’ll dive into the differences between Google search engine and an AI-powered one and how this AI shift will impact SEO, algorithms, and content monetization.

Tune in now to discover how you can stay ahead of the curve.

Let’s jump right in!

Key Takeaways:

Introduction (00:00)

The unexpected partnership that could topple Google (00:36)

Differences between Google search and AI search engines (03:18)

AI’s impact on SEO, algorithms, and content monetization (06:52)

The potential decline of traditional SEO models (09:46)

WordPress’s long-term strategy for content ecosystems (12:49) 

Additional Resources:

- Subscribe to my Margin Makers Newsletter here

- Learn how to jumpstart your SaaS business for FREE here

- Connect with Matt Deseno on Facebook and Instagram

- Connect with Tyler Jorgenson on Instagram

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Marketing with Matt is a podcast dedicated to entrepreneurs and business owners who are looking for more margin in their business through marketing and sales and eventually profit more and work less.

Do you wish to keep those sales coming in while you’re sipping Mai Tais on the beach? What if I told you that you could relax on the beach and still see your sales skyrocket?

In this week’s episode, we’ll share invaluable marketing strategies on how you can stay ahead even when others (or yourself) are on vacation.

Today, we’ll discuss the importance of planning ahead and automating to ensure continuous engagement. We’ll share tips on creating self-manufactured promotional events, lessons we can all learn from Amazon, how to balance work and relaxation during vacations, and much more.

Let’s dive in!

Key Takeaways:

Introduction (00:00)

Then vs. now (00:33)

Importance of marketing during vacations (03:35)

Why plan ahead and automate (04:31)

Key lessons you can learn from Amazon (07:43)

Manufacture your own events (12:15)

Balancing work and relaxation during vacations (15:45)

Additional Resources:

- Subscribe to my Margin Makers Newsletter here

- Learn how to jumpstart your SaaS business for FREE here

- Grow your business with Matt here 

- Connect with Matt on Facebook here

- Follow Matt on Instagram here

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Marketing with Matt is a podcast dedicated to entrepreneurs and business owners who are looking for more margin in their business through marketing and sales and eventually profit more and work less.

Are you stuck in a rut, struggling to find the right motivation to push forward in your business? You’re not alone, and this episode is exactly what every entrepreneur needs to hear.

Many of us believe that we need motivation to take action. However, that’s not the way it works.

Join me and my co-host, Tyler Jorgenson, as we dive into a less business-centric but crucial aspect of entrepreneurship: motivation.

Together, we’ll explore the biggest misconception about motivation and what the “gap and the gain” concept is.

We also share practical tips on reducing friction so you can take action immediately and some real-life scenarios on how to apply these tips. 

Don’t miss out on this one!

Key Takeaways:

Introduction (00:00)

The truth about results and goals (00:30)

Gap and the gain concept (01:48)

The biggest misconception about motivation (03:16)

How to take action even without motivation (04:30)

Ways to reduce the friction (09:06)

It’s WHO, not HOW (21:03)

Episode wrap-up (22:08)

Additional Resources:

- Subscribe to my Margin Makers Newsletter here

- Learn how to jumpstart your SaaS business for FREE here

- Grow your business with Matt here 

- Connect with Matt on Facebook here

- Follow Matt on Instagram here

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Marketing with Matt is a podcast dedicated to entrepreneurs and business owners who are looking for more margin in their business through marketing and sales and eventually profit more and work less.

Have you ever wondered why some smaller brands effortlessly build loyal customers while others struggle to keep their audience engaged? 

It’s no longer about the number of touchpoints but the quality of interactions.

In this week’s episode, Tyler and I dive deep into why the seven customer touchpoints concept is no longer applicable in today’s modern market.

We discuss how old methods like billboards and magazine ads have given way to more relational marketing strategies. Plus, we reveal the best method for spending quality time with your customers and a success story on how quality engagement can lead to big success, even for small businesses.

Are you ready to build stronger, more relational connections with your customers?

Let’s get started!

Key Takeaways:

Introduction (00:00)

The seven touchpoints to create a customer (00:28)

Modern marketing is more relational (02:21)

Example of quality time with an ad (03:18)

The unfair advantage of video (05:13)

A personal story on relational engagement (07:14)

Focusing on quality time in marketing (10:49)

Small audiences can lead to big success (12:21)

Additional Resources:

- Subscribe to my Margin Makers Newsletter here

- Learn how to jumpstart your SaaS business for FREE here

- Grow your business with Matt here 

- Connect with Matt on Facebook here

- Follow Matt on Instagram here

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Marketing with Matt is a podcast dedicated to entrepreneurs and business owners who are looking for more margin in their business through marketing and sales and eventually profit more and work less.

Do you feel like your ads are just burning money?

Most entrepreneurs, especially those in their early stages, have probably blown up hundreds, if not thousands, of dollars trying to get their brand in front of their audience.

However, it’s not always that easy.

In this week’s episode, my buddy Tyler and I jump right into the world of funnel plumbing and explore what to do when your paid ads aren’t working.

We talk about the four buckets of traffic, two critical reasons why paid ads fail, and what to do when your top-of-funnel ads are failing.

Whether you’re just starting out in your business or consider yourself an intermediate marketer, this episode offers practical advice on how to turn your ad dollars into actual results.

Let’s dive in!

Key Takeaways:

Introduction (00:00)

Four types of traffic (00:29)

How business growth is tied to visibility (01:53)

The importance of audience and message alignment (03:37)

Minimum threshold for effective ad testing (06:44)

What to do if you’re new and ads aren’t working (08:04)

The dos and don’ts of cold outreach (11:19)

How to leverage earned traffic (14:10)

Recognizing the lifetime value of customers (15:49)

From $0 to $48M (19:32)

Final thoughts (21:12)

Additional Resources:

- Check out the The Farmer Marketer Playbook episode here

- Subscribe to my Margin Makers Newsletter here

- Learn how to jumpstart your SaaS business for FREE here

- Grow your business with Matt here 

- Connect with Matt on Facebook here

- Follow Matt on Instagram here

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Marketing with Matt is a podcast dedicated to entrepreneurs and business owners who are looking for more margin in their business through marketing and sales and eventually profit more and work less.

Do you ever feel like your marketing efforts are not cutting it?

Before you even think of pouring more money into paid ads, why not tap into the power of referrals?

Data shows that referred customers are 18% more loyal than those acquired by other means. They are also 4x more likely to refer others and have a 30% higher retention rate. Did I also mention that they spend 200% more with the company they were referred to?

So, in this week’s episode, we’ll dive into the world of referrals–the difference between each four traffic categories, why earned traffic (like referrals) is more valuable, the best strategies for an effective referral system, and more.

If you want to grow your agency exponentially, this episode is for you.

Let’s jump right into it!

Key Takeaways:

Introduction (00:00)

Four categories of traffic (00:40)

Limitations of owned and bought traffic (02:20)

The power of referrals (03:56)

Ways to create and encourage referrals (06:26)

Real-life example of an effective referral program (12:52)

#1 referral myth debunked (18:09)

Episode wrap-up (20:21)

Additional Resources:

- Subscribe to my Margin Makers Newsletter here

- Learn how to jumpstart your SaaS business for FREE here

- Grow your business with Matt here 

- Connect with Matt on Facebook here

- Follow Matt on Instagram here

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Marketing with Matt is a podcast dedicated to entrepreneurs and business owners who are looking for more margin in their business through marketing and sales and eventually profit more and work less.

Why does everything Elon Musk does seem to sell? Ever wondered how his identity as a founder shapes buyers’ decisions?

Join us in this riveting discussion as we unpack the biggest shift in consumer expectations–from product functionality to brand popularity and now to the founder’s identity.

We’ll explore the role of social media in managing a founder’s identity, when a founder should take a stand or choose to stay silent, how to balance personal life and business life, and much more.

Whether you’re an experienced founder or just planning to become one, this episode is one for the books.

Let’s dive in!

Key Takeaways:

Introduction (00:00)

The shift from product functionality to brand identity (00:55)

Role of social media in brand interaction (02:28)

The influence of a founder identity (03:29)

To stay silent or take a stand? (05:10)

How to balance personal life and business life (10:01)

Other challenges of being a founder and how to overcome them (14:33)

Matt’s bigger vision as a founder (17:53)

Episode wrap-up (23:34)

Additional Resources:

- Subscribe to my Margin Makers Newsletter here

- Learn how to jumpstart your SaaS business for FREE here

- Grow your business with Matt here 

- Connect with Matt on Facebook here

- Follow Matt on Instagram here

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Marketing with Matt is a podcast dedicated to entrepreneurs and business owners who are looking for more margin in their business through marketing and sales and eventually profit more and work less.

Do ever wonder what makes a brand so irresistible that customers would buy everything they sell?

When it comes to effective marketing, we often associate it with crafting the best hook to lure in your audience. But making your brand stand out takes more than just a hook and a good offer.

In this week’s episode, we’ll unpack the five PARTS of irresistibility and discuss how to make your brand simply irresistible.

We’ll discuss the power of proprietary and how this tiny two-letter “™” can actually transform your brand into something bigger. We’ll also cover the repelling strategy, why selling aspirations work better than features, the importance of highlighting tangible benefits, and a whole lot more.

Are you ready to elevate your marketing strategy?

Let’s get started!

Key Takeaways:

Introduction (00:00)

The power of creating a brand identity (00:31)

5 PARTS of Irresistibility concept (02:00)

Leveraging proprietary elements for your brand (03:13)

Sell aspirations vs. features (05:45)

Using the repelling strategy to attract ideal clients (06:51)

Importance of tangible benefits in marketing messages (09:52)

Specificity is equal to credibility (12:37)

Final thoughts (14:33)

Additional Resources:

- Subscribe to my Margin Makers Newsletter here

- Learn how to jumpstart your SaaS business for FREE here

- Grow your business with Matt here 

- Connect with Matt on Facebook here

- Follow Matt on Instagram here

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Marketing with Matt is a podcast dedicated to entrepreneurs and business owners who are looking for more margin in their business through marketing and sales and eventually profit more and work less.

Follow us on your favorite podcasting platform so you never miss an episode!

When we started our business in 2012, I never thought of the word marketing. For the first three or four years, we survived purely on referrals–relying on just a handful of strategic referral partners. But times have changed since then.

In this week’s episode, join us as we dive into our journey from relying heavily on referral-based marketing strategy to embracing the importance of online visibility and learning the ins and outs of marketing.

We’ll break down the top three game-changing business shifts that reshaped the business landscape, how people are now judging businesses, and some actionable marketing advice so you can gain more loyal customers and build a thriving business.

Tune in now to learn more!

Key Takeaways:

Introduction (00:00)

A reflection on our marketing evolution (00:35)

Why social proof is a critical factor in business (02:30)

The importance of having a Google business profile (05:33)

How people are now judging businesses they trust (10:47)

The value of leading a community (17:41)

Additional Resources:

- Subscribe to my Margin Makers Newsletter here

- Learn how to jumpstart your SaaS business for FREE here

- Grow your business with Matt here 

- Connect with Matt on Facebook here

- Follow Matt on Instagram here

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Marketing with Matt is a podcast dedicated to entrepreneurs and business owners who are looking for more margin in their business through marketing and sales and eventually profit more and work less.

Follow us on your favorite podcasting platform so you never miss an episode!