Marketing Strategy for Wedding Professionals & Businesses: The Evolve Your Wedding Business Podcast – Details, episodes & analysis
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Marketing Strategy for Wedding Professionals & Businesses: The Evolve Your Wedding Business Podcast
Heidi Thompson | Wedding Business Coach, Marketing Strategist, & Consultant
Frequency: 1 episode/12d. Total Eps: 369
As a wedding professional, you're incredible at what you do but when it comes to marketing for wedding pros, you're stuck playing the social media game and hoping the right clients find you.
Whether you love or hate the constant hustle, I've got news for you...there's a better, more sustainable way to get more wedding clients and book more weddings without burning out.
This show delivers actionable wedding marketing strategies to help you attract dream clients, increase your wedding bookings, & (finally) get your questions about growing a profitable wedding business answered!
We'll cover questions like:
Getting More Clients:
- How do I get more wedding inquiries from my ideal clients?
- How do I book more weddings as a photographer? As a planner? At my venue?
- How do I turn wedding inquiries into booked clients?
Marketing Strategy & Channels:
- How do I market my wedding planning business to stand out?
- Should I focus on Instagram, Pinterest, Google, or paid advertising?
- Is it worth it to advertise on The Knot and WeddingWire?
- What wedding planner marketing and event planner marketing strategies actually work?
Sustainable Growth:
- How do I market my wedding business on a budget?
- How do I know if my wedding marketing strategy is working?
- Can I build a successful business without being on social media 24/7 or working 60+ hour weeks?
After helping tens of thousands of wedding professionals around the world build sustainable wedding businesses, wedding business coach Heidi Thompson knows exactly what it takes to attract dream clients without the overwhelm.
Through Evolve Your Wedding Business, she's on a mission to help wedding vendors create marketing strategies that work without working 60+ hour weeks. Heidi consistently makes wedding business marketing approachable and exciting!
With a mix of solo episodes and guest interviews with successful wedding vendors and wedding marketing experts, you'll hear exactly how to grow your wedding business whether you're a wedding planner, DJ, officiant, florist, venue owner, or any other type of wedding vendor so you can spend less time chasing clients and more time doing the work you love.
Ready to take your wedding business to the next level? Press play and visit evolveyourweddingbusiness.com/podcast for show notes, guest info, and even more free resources to grow your wedding business! 🎧
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See allScore global : 42%
Publication history
Monthly episode publishing history over the past years.
Black Friday 2025 for Wedding Pros: The 5 Deals You Don’t Want to Miss
Episode 338
dimanche 23 novembre 2025 • Duration 16:17
Get the Black Friday Deals here: https://evolveyourweddingbusiness.com/blackfriday
Black Friday is one of the biggest opportunities of the year for wedding pros, but it can also feel overwhelming. Everywhere you look, there are deals, deadlines, and pressure to buy things you may not even need.
The good news is you do not have to guess which offers are worth your time. In this episode, I am breaking down the top Black Friday 2025 deals for wedding pros that can actually help you book more weddings, save time, and simplify your business.
Whether you want better systems, stronger marketing, or tools that make your life easier, these are the offers that will truly move the needle for you. No fluff. No noise. Just the five deals you do not want to miss.
If you want to hit the ground running in 2026 and make smart choices instead of impulse buys, this episode is for you.
Get the Black Friday Deals here: https://evolveyourweddingbusiness.com/blackfriday
———
I’m hosting a free live class: Break Up With The Knot & WeddingWire (Without Losing Leads)
We’ll cover why many wedding pros feel their directory listings aren’t delivering like they once did, what’s actually working for bookings right now, and how to create a marketing system that puts you back in the driver’s seat.
Grab your free seat at evolveyourweddingbusiness.com/breakup
———
Find Heidi: Instagram (send a DM!)
The Wedding Business Collective 🩵 (get your first month for $1)
Free Training: Break Up With WeddingWire + The Knot Without Losing Leads 💔
The Knot & WeddingWire: Are They Worth It For Wedding Vendors?🤔
How You Can Stop Wasting Money On Wedding Business Coaching And Education
Episode 337
mercredi 19 novembre 2025 • Duration 25:21
👉 Check out my Black Friday 5 Days Of Deals!
Are you tired of buying courses, memberships, or coaching programs for your wedding business that never seem to move the needle? You are definitely not the only one. So many wedding pros feel pressured to keep investing in new strategies and new trainings because it seems like everyone else knows something they do not.
But here is the truth. Most wedding pros are not struggling because they need more education. They are struggling because they are choosing the wrong kind of education for the stage of business they are actually in.
In this episode, we are taking a clear and realistic look at wedding business coaching and education. You will hear why so many investments feel disappointing, how to avoid wasting money, and what to look for so you choose support that actually leads to more bookings and more confidence in your business.
If you have ever wondered why an investment did not work out the way you hoped or how to choose the right kind of help moving forward, this episode will give you the clarity you need.
You'll also learn about my upcoming Black Friday deals and how you can make the most of them and get the max ROI possible!
Get all the links from this episode: http://evolveyourweddingbusiness.com/337
———
I’m hosting a free live class: Break Up With The Knot & WeddingWire (Without Losing Leads)
We’ll cover why many wedding pros feel their directory listings aren’t delivering like they once did, what’s actually working for bookings right now, and how to create a marketing system that puts you back in the driver’s seat.
Grab your free seat at evolveyourweddingbusiness.com/breakup
———
Find Heidi: Instagram (send a DM!)
The Wedding Business Collective 🩵 (get your first month for $1)
Free Training: Break Up With WeddingWire + The Knot Without Losing Leads 💔
The Knot & WeddingWire: Are They Worth It For Wedding Vendors?🤔
Real Wedding Submissions That Editors Love: Tips to Get Featured with Jainé Kershner
Episode 328
mercredi 17 septembre 2025 • Duration 51:57
Are you struggling to get your real wedding submissions published?
You’re not alone. So many wedding pros spend hours creating galleries and writing copy only to hear nothing back from editors. It feels frustrating, and you’re left wondering what editors really want to see.
The truth is, getting featured isn’t about luck, it’s about strategy. Real wedding submissions are one of the best ways to boost your wedding PR and attract your ideal clients, but only if you know how to package them the right way.
In this episode, I’m joined by wedding photographer and submission expert Jainé Kershner to break down exactly what editors are looking for, the mistakes that lead to rejection, and how you can create wedding submissions that actually get accepted.
If you’ve been wondering how to stand out and get your work published, this episode is packed with tips you can put into action right away.
Shownotes: https://evolveyourweddingbusiness.com/328
———
I’m hosting a free live class: Break Up With The Knot & WeddingWire (Without Losing Leads)
We’ll cover why many wedding pros feel their directory listings aren’t delivering like they once did, what’s actually working for bookings right now, and how to create a marketing system that puts you back in the driver’s seat.
Grab your free seat at evolveyourweddingbusiness.com/breakup
———
Find Heidi: Instagram (send a DM!)
The Wedding Business Collective 🩵 (get your first month for $1)
Free Training: Break Up With WeddingWire + The Knot Without Losing Leads 💔
The Knot & WeddingWire: Are They Worth It For Wedding Vendors?🤔
Episode 238: The 5 Ps of Creating An Aligned Business with Annemie Tonken
mercredi 1 mars 2023 • Duration 49:30
We all go into business for ourselves because we think it’ll give us some amount of freedom in our lives but often we paint ourselves into a corner. We end up working too hard for what we’re making and having a paycheck every 2 weeks starts to look a lot more appealing than it used to.
In order to stay out of overwhelm, burnout, and constant stress, we need to make our business is in alignment. What does that mean exactly?
Today’s guest has created a 5 P framework for making sure your business is in alignment. If it’s out of alignment, it’s a one-way ticket to burning out and going bust. The good news is, this 5 P framework makes it really simple to make sure your business is aligned and meets both your needs and your wants.
You can find the full show notes at https://evolveyourweddingbusiness.com/238
———
I’m hosting a free live class: Break Up With The Knot & WeddingWire (Without Losing Leads)
We’ll cover why many wedding pros feel their directory listings aren’t delivering like they once did, what’s actually working for bookings right now, and how to create a marketing system that puts you back in the driver’s seat.
Grab your free seat at evolveyourweddingbusiness.com/breakup
———
Find Heidi: Instagram (send a DM!)
The Wedding Business Collective 🩵 (get your first month for $1)
Free Training: Break Up With WeddingWire + The Knot Without Losing Leads 💔
The Knot & WeddingWire: Are They Worth It For Wedding Vendors?🤔
Your invite to The Accelerator & a killer guarantee
vendredi 17 février 2023 • Duration 22:47
Over the past few months, I’ve had multiple members ask me when I’m going to introduce a higher level of membership to The Wedding Business Collective.
The Wedding Business Collective is EVERYTHING I’ve wanted it to be and more. I won’t be changing The Wedding Business Collective but I will be offering something brand new.
Something for wedding pros who are ready to get results faster, spend more time in their CEO role, and work more strategically.
That brand new thing is The Wedding Business Collective Accelerator.
To create the experience I want you to have inside The Accelerator, I’m capping it to just 12 people. I’m also offering those who join during this pilot program a 50% discount.
See the full invite to The Accelerator (and the killer guarantee) at https://evolveyourweddingbusiness.com/invite
Interested in joining, have questions, or want to set up a call to see if it's a fit for you? Just email me at heidi@evolveyourweddingbusiness.com or DM me on Instagram @evolveyourweddingbusiness
———
Find Heidi: Instagram (send a DM!)
The Wedding Business Collective 🩵 (get your first month for $1)
Free Training: Break Up With WeddingWire + The Knot Without Losing Leads 💔
The Knot & WeddingWire: Are They Worth It For Wedding Vendors?🤔
Episode 237: 4 Members Of The Wedding Business Collective Share Their Journey To Embracing Their CEO Role
mercredi 15 février 2023 • Duration 01:24:32
The path to seeing yourself as the CEO of your business is one we all have to go on. Most wedding pros didn’t start a business because they love running a business. You most likely started a business to be able to do the thing you love whether that’s planning weddings, officiating weddings, DJing, creating insane floral designs, taking photos, or anything else.
In order to grow your wedding business in a way that’s sustainable and doesn’t burn you out, you have to learn how to become the CEO. That requires a combination of learning how to do specific things and learning how to think differently.
In this episode, we’re joined by 4 incredible wedding professionals who share their journey to embracing their CEO role. They share the good, the bad, and the ugly that they faced along the way.
See the full show notes with all of the links mentioned at https://evolveyourweddingbusiness.com/237
———
I’m hosting a free live class: Break Up With The Knot & WeddingWire (Without Losing Leads)
We’ll cover why many wedding pros feel their directory listings aren’t delivering like they once did, what’s actually working for bookings right now, and how to create a marketing system that puts you back in the driver’s seat.
Grab your free seat at evolveyourweddingbusiness.com/breakup
———
Find Heidi: Instagram (send a DM!)
The Wedding Business Collective 🩵 (get your first month for $1)
Free Training: Break Up With WeddingWire + The Knot Without Losing Leads 💔
The Knot & WeddingWire: Are They Worth It For Wedding Vendors?🤔
Episode 236: Streamline Your Wedding Business With A Systems Audit with Julie Painter Fried
mercredi 1 février 2023 • Duration 37:54
Most wedding pros have made a real effort to make their brand more inclusive of various sexualities, genders, and races, but the next step in inclusivity is to consider how you’re making your brand more accessible to people with disabilities.
The post Episode 236: Streamline Your Wedding Business With A Systems Audit with Julie Painter Fried appeared first on Evolve Your Wedding Business - Wedding Business Marketing & Strategy.
———
I’m hosting a free live class: Break Up With The Knot & WeddingWire (Without Losing Leads)
We’ll cover why many wedding pros feel their directory listings aren’t delivering like they once did, what’s actually working for bookings right now, and how to create a marketing system that puts you back in the driver’s seat.
Grab your free seat at evolveyourweddingbusiness.com/breakup
———
Find Heidi: Instagram (send a DM!)
The Wedding Business Collective 🩵 (get your first month for $1)
Free Training: Break Up With WeddingWire + The Knot Without Losing Leads 💔
The Knot & WeddingWire: Are They Worth It For Wedding Vendors?🤔
Episode 235: Behind The Wedding Business with Neal McFarlane of DJ XTC Entertainment Services
mercredi 18 janvier 2023 • Duration 46:24
Most wedding pros have made a real effort to make their brand more inclusive of various sexualities, genders, and races, but the next step in inclusivity is to consider how you’re making your brand more accessible to people with disabilities.
The post Episode 235: Behind The Wedding Business with Neal McFarlane of DJ XTC Entertainment Services appeared first on Evolve Your Wedding Business - Wedding Business Marketing & Strategy.
———
I’m hosting a free live class: Break Up With The Knot & WeddingWire (Without Losing Leads)
We’ll cover why many wedding pros feel their directory listings aren’t delivering like they once did, what’s actually working for bookings right now, and how to create a marketing system that puts you back in the driver’s seat.
Grab your free seat at evolveyourweddingbusiness.com/breakup
———
Find Heidi: Instagram (send a DM!)
The Wedding Business Collective 🩵 (get your first month for $1)
Free Training: Break Up With WeddingWire + The Knot Without Losing Leads 💔
The Knot & WeddingWire: Are They Worth It For Wedding Vendors?🤔
Episode 234: How To Handle A Recession In Your Wedding Business
mercredi 4 janvier 2023 • Duration 25:45
Most wedding pros have made a real effort to make their brand more inclusive of various sexualities, genders, and races, but the next step in inclusivity is to consider how you’re making your brand more accessible to people with disabilities.
The post Episode 234: How To Handle A Recession In Your Wedding Business appeared first on Evolve Your Wedding Business - Wedding Business Marketing & Strategy.
———
I’m hosting a free live class: Break Up With The Knot & WeddingWire (Without Losing Leads)
We’ll cover why many wedding pros feel their directory listings aren’t delivering like they once did, what’s actually working for bookings right now, and how to create a marketing system that puts you back in the driver’s seat.
Grab your free seat at evolveyourweddingbusiness.com/breakup
———
Find Heidi: Instagram (send a DM!)
The Wedding Business Collective 🩵 (get your first month for $1)
Free Training: Break Up With WeddingWire + The Knot Without Losing Leads 💔
The Knot & WeddingWire: Are They Worth It For Wedding Vendors?🤔
Episode 233: Why It’s Time To Stop Trying To Be ‘Fully Booked’ & Create Your Own Version Of Success! with Laura Canham
mercredi 21 décembre 2022 • Duration 01:02:12
Most wedding pros have made a real effort to make their brand more inclusive of various sexualities, genders, and races, but the next step in inclusivity is to consider how you’re making your brand more accessible to people with disabilities.
The post Episode 233: Why It’s Time To Stop Trying To Be ‘Fully Booked’ & Create Your Own Version Of Success! with Laura Canham appeared first on Evolve Your Wedding Business - Wedding Business Marketing & Strategy.
———
I’m hosting a free live class: Break Up With The Knot & WeddingWire (Without Losing Leads)
We’ll cover why many wedding pros feel their directory listings aren’t delivering like they once did, what’s actually working for bookings right now, and how to create a marketing system that puts you back in the driver’s seat.
Grab your free seat at evolveyourweddingbusiness.com/breakup
———
Find Heidi: Instagram (send a DM!)
The Wedding Business Collective 🩵 (get your first month for $1)
Free Training: Break Up With WeddingWire + The Knot Without Losing Leads 💔
The Knot & WeddingWire: Are They Worth It For Wedding Vendors?🤔
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