Marketing Made Easy for HR Consultants – Details, episodes & analysis

HR Consultants often go self-employed because of a love for what they do, coupled with a desire to forge their own path.

Which is admirable, amazing, and I love seeing people take this bold step.

But here’s the thing: 

Being an expert HR consultant doesn’t guarantee you’ll get all the leads and clients you need to earn the money you want.

In fact, going self-employed turns into  a prison for many HR Consultants.

The constant feast-famine cycle of clients… knowing you need to network more often but dreading the idea… having just enough clients to stay afloat, but never enough to be confident of retirement… or even a 2 week holiday with the kids.

All this is due to a lack of fundamental knowledge about what marketing and sales actually IS - which is what this new podcast episode will change for you.

You'll discover...

• The 9 marketing principles that will take your HR Consultancy to the magic £70K/year and beyond mark.
• 24 marketing tactics you can implement in under an hour to get leads and clients without getting out of your pyjamas.
• The one constant reaction you should prepare for from your audience as a HR Consultant (HINT - you probably already experience this every day)
• The ridiculously tiny percentage of people who are ready to buy from you RIGHT NOW - and what to do about the vast majority who aren't.
• Why you should treat ALL your clients like you’d treat Brad Pitt.
• What NEVER to worry about (despite most likely) hearing about it repeatedly from your friends, family and LinkedIn connections.)
• PLUS, how to destroy feast or famine forever by following the example of McDonald's.

So tune in and get all this and more.

Timestamps:

• 00:00 Why HR consultants struggle with marketing and sales
• 01:29 Introduction and recent updates: A look at Jeff Walker's "Launch"
• 02:58 Marketing Principle #1: How to choose a target market (and why "SME" isn't one)
• 05:05 Marketing Principle #2: The harsh reality that no one cares about your business (and how to make them care)
• 07:10 Marketing Principle #3: The buyer's pyramid and why only 2-3% of people are ready to buy now
• 10:48 Marketing Principle #4: Email marketing is the key to a successful HR consultancy
• 13:30 Marketing Principle #5: The Brad Pitt Treatment and how to treat your clients like royalty
• 16:32 Marketing Principle #6: Your website is your home base (and why it's more important than social media)
• 18:18 Marketing Principle #7: People have money (and how to overcome economic excuses for poor sales)
• 20:20 Marketing Principle #8: Why repeat customers are your best source of new business
• 22:08 Marketing Principle #9: Find time for marketing every day to avoid the feast or famine cycle
• 22:48 24 quick marketing activities for HR consultants (under one hour)
• 24:09 Why you should pitch yourself to speak at paid networking events
• 25:34 Summary of the nine marketing principles and final call to action

Want My Help to Build Your £70K+ HR Consultancy?

1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need.

2️⃣ Apply to Join The Fastlane Formula – so we can work together 1-to-1 to get you earning £70K+ faster (and easier) than going it alone.

If you’ve heard me bang on about how you need a niche if you want to hit £70K or more, but you have no idea where to start… Then this episode is the one for you, my friend.

And if for some reason, you haven’t heard me bang on about needing a niche, and you’re here just because you’re curious what a niche is and why you should have one… Then this episode is the one for you, my friend.

So strap yourself in, because in this week's release, you’ll discover:

• 5 simple questions that’ll help you find YOUR audience. One that you wake up every day delighted to serve.
• Why choosing the wrong audience (even by accident) could be sabotaging your growth.
• A quick and easy explanation of what the difference between target market and niche is (which is one of the most common questions I get asked).
• The hidden opportunities you’re missing out on by not serving a specific audience.
• 3x concrete strategies to attract clients who are eager to pay and stay.

And much, much more.

So stop spinning your wheels and start getting more and better clients by tuning in now!

00:00 - The importance of choosing the right target audience for your HR consultancy.

00:47 - Why targeting SMEs is a mistake: A brief overview of common misconceptions.

03:18 - What is a target market? Definition and significance in HR consultancy.

05:20 - Factor 1: Avoiding markets in decline—why targeting a shrinking market can be disastrous.

07:42 - Factor 2: Ensuring your audience is accessible—how hard-to-reach markets can waste your resources.

09:40 - Factor 3: The importance of targeting clients with the budget to pay for your services.

12:00 - Factor 4: Aligning your expertise with client needs—why mismatches can hurt your business.

15:46 - Factor 5: Working with clients you enjoy—how alignment with your values enhances job satisfaction and success.

18:21 - What to do now: Practical steps for redefining your target market and refining your marketing strategy.

20:50 - Seeking support: How to get help if you're unsure about implementing these changes.

Want My Help to Build Your £70K+ HR Consultancy?

1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need.

2️⃣ Apply to Join The Fastlane Formula – so we can work together 1-to-1 to get you earning £70K+ faster (and easier) than going it alone.

In this episode you'll discover:

👉 Why you need to identify your Big Domino so you can 10x the success of your HR Consultancy.
👉 The 5 major insights I got from Europe's biggest marketing conference which you can discover for free and use to increase your clientbase.
👉 What the Brad Pitt experience is and how you can use it as your sole marketing strategy to get clients for your HR Consultancy.
👉 Why your HR Consultancy needs a Signature Offer - and why your clients need you to have one too.
👉 How to make it EASY for people to want to work with you - without spending a single penny.

So check out this episode today - and then leave a positive review on podchaser.com if you found value from it.

PS - If you want to go to Atomicon AND you want to support the show then use this affiliate link. It won't cost you a penny but I'll get a cheeky kickback from it which is always nice.


Timestamps:
1. **00:00** - Introduction to the marketing conference experience
2. **00:20** - Sharing the five key takeaways from the conference
3. **01:19** - Mick Peninsky's personal updates and transition to Manchester
4. **02:02** - Takeaway #1: Move the big domino
5. **03:43** - Identifying your big domino for exposure
6. **05:01** - Takeaway #2: Customer experience is key
7. **06:04** - Examples of exceptional customer experiences
8. **09:03** - Tips to improve customer experience
9. **10:29** - Takeaway #3: Make it easy for people to understand why they should choose you
10. **11:03** - Key information to share with your audience
11. **13:11** - Importance of having a brochure and varied touchpoints
12. **14:36** - Takeaway #4: Develop a high ticket signature offer
13. **17:39** - Takeaway #5: The value of attending events and building relationships
14. **18:54** - Atomicon conference details and affiliate link plug
15. **20:15** - Wrap up and call to action

Want My Help to Build Your £70K+ HR Consultancy?

1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need.

2️⃣ Apply to Join The Fastlane Formula – so we can work together 1-to-1 to get you earning £70K+ faster (and easier) than going it alone.

In the latest of a series of interviews with experts we're joined by Mike Samuels who'll be sharing 5 essential copywriting tips for HR Consultants to help them get more sales of their services.

Mike is a copywriting expert and has sold over $200 million dollars' worth of stuff over the course of his career, so you're in for a treat if you tune in.

You'll discover...

• The most important step in marketing yourself as a HR Consultant (you'll have heard this one before, no doubt).
• What to do once you get a bit of a following on social media and you want to convert them into cash.
• The EXACT thing to say to your target market if you want them to choose you as their HR Consultant instead of  one of your competitors.
• Why playing Bingo can help you launch your services (Hint: It's nothing to do with getting a mega speaker and shouting about your offers!)
• And how to use your personality in your copy to stand out from the masses of HR Consultants out there.

So make sure to tune in and discover how writing words can help you generate more cash.

And if you want any further info on Mike then check out his website here.

Want My Help to Build Your £70K+ HR Consultancy?

1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need.

2️⃣ Apply to Join The Fastlane Formula – so we can work together 1-to-1 to get you earning £70K+ faster (and easier) than going it alone.

If you've been in an organisation and seen discontent between 2 or more people (and let's be honest, who hasn't?) but not been entirely sure on how to resolve the situation... then this podcast is for you.

We hear from mediation expert consultant, Emma Jenkings on...

• How to spot the grumbling of discontent BEFORE that grievance hit your desk.
• The key steps to take in ANY mediation situation - so you can handle any and every complaint that comes your way (or at least know what you're looking for if you're considering hiring an external resource)
• Why an external meditation is often BETTER than an internal mediator - and gets the best reconciliation for all parties.
• What to aim for in a mediation meeting (and it ISN'T for everyone to be friends and shake hands).
• What mediation ACTUALLY is - and what it isn't.

So tune in today if you want to understand how to handle disgruntled employees so you get a better working environment with more productivity... and avoid sweeping the situation under the carpet because that just won't help anyone.

And if you want to get in touch with Emma her website is here.

Want My Help to Build Your £70K+ HR Consultancy?

1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need.

2️⃣ Apply to Join The Fastlane Formula – so we can work together 1-to-1 to get you earning £70K+ faster (and easier) than going it alone.

Today's episode is a conversation with Ruth George and you'll discover...

👉 Why Ruth setup her HR Consultancy in the days when it was still a rather unusual endeavour.
👉 How CIPD membership has helped her develop a solid client base.
👉 What to do when the inevitable feast or famine kicks in.
👉 Why having the right network is key to your success.
👉 Where your website can be an important part of the customer journey.

In case you didn't know, Ruth is a Chartered Member of the CIPD with over 25 years' experience in senior HR management roles, including, as HR Director at Gallagher Heath - a leading UK insurance broker in the City.

Nowadays she's a self-employed, independent HR Consultant and has over a decade of experience to share.

On top of all that, she's also Chair of the CIPD branch in Hertfordshire with over 3,500 members - one of the largest branches in the country.

So make sure to tune in to hear her story and advice, and if you want to reach out to her, she's at http://www.ruthgeorge.com/ 

Want My Help to Build Your £70K+ HR Consultancy?

1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need.

2️⃣ Apply to Join The Fastlane Formula – so we can work together 1-to-1 to get you earning £70K+ faster (and easier) than going it alone.

In this episode you'll discover:

👉 The single cheapest way of generating leads that everyone does badly - but you can do much better by following the steps laid out in this episode.
👉 The 3 simple lead gen strategies you can implement TODAY and get clients this week.
👉 What to do when crafting any lead gen strategy to ensure you get an ROI.
👉 Why the first step of EVERY lead gen strategy is actually more important than WHAT your actual strategy is.
👉 Where you can find an abundance of perfect-fit leads to contact for your business today for UNDER £10.

So check out this episode today - and then leave a positive review on podchaser.com if you found value from it.

Want My Help to Build Your £70K+ HR Consultancy?

1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need.

2️⃣ Apply to Join The Fastlane Formula – so we can work together 1-to-1 to get you earning £70K+ faster (and easier) than going it alone.

Pricing is a confusing topic for HR Consultants. Especially when they first go self-employed.

Deciding what to charge… whether to share their prices publicly or not… and how to even talk about money with leads and clients in the first place.

It’s all a far cry from their days in the corporate world.

But when you go self-employed, you need to make sure you don’t just charge your worth, you actually get paid your worth, too.

That’s not always easy.

So in this episode we delve into pricing, how to share your prices, and whether to share them publicly or not.

You’ll also discover:

👉 The single most important thing to consider when it comes to sharing your prices - publicly or not.

👉 3 genius psychological hacks you can use to make your prices seem like a bargain without discounting.

👉 How to answer “How much do you charge?” - without quoting the wrong price.

👉 Why publicly sharing your prices might be losing you sales, and what you should be doing instead.

👉 The 2 simple things your website MUST have if you don’t want to scare potential clients away.

So check out this episode today.

Want My Help to Build Your £70K+ HR Consultancy?

1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need.

2️⃣ Apply to Join The Fastlane Formula – so we can work together 1-to-1 to get you earning £70K+ faster (and easier) than going it alone.

Pricing can be a confusing topic when you first go self-employed.

Deciding what to charge… whether people will pay your fees or not… and whether you’re actually worth what you want to charge…

Pricing is a minefield that nobody prepares you for when you go self-employed.

But just like for EVERY OTHER business out there, pricing is important.

Charge too little, and you may feel resentful of the client.

Charge too much, and you won’t get the work.

So, where’s the middle ground?

Well, that’s what we’re gonna discuss on today’s episode where you’ll discover.

👉 Why lowering your prices might make it harder to get clients - rather than easier.

👉 The hidden psychological barriers that can lead to you to massively undercharge for your services.

👉 How trying to charge the same as your competitors can mislead you into undervaluing your services.

👉 3 simple strategies for helping you set prices that reflect your worth… and your clients will be happy to pay.

👉 When to get feedback on the work you’ve completed - and what to do with that feedback so you can confidently charge higher prices and get more clients.

So check out this episode to discover all this and more.

Want My Help to Build Your £70K+ HR Consultancy?

1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need.

2️⃣ Apply to Join The Fastlane Formula – so we can work together 1-to-1 to get you earning £70K+ faster (and easier) than going it alone.

In this episode you'll discover:

👉 How to get way more enquiries and sales with just one TINY change to your marketing activities.
👉 The one essential thing you need to do BEFORE trying to get any sales whatsoever.
👉 What "game" to play when launching your services to ensure you get more sales than ever before.
👉 The simple phrase you can use to make it a no-brainer for people to want to work with you.
👉 You know customer testimonials are key for sales, right? - But do you know how to share them. You're probably doing it wrong...
👉 It's OK to just plonk your prices directly on your website without any context, right? WRONG. And for a very good reason.
👉 PLUS, the maximum you should charge for your HR services if you want to sell "off the page".

So check out this episode today - and then leave a positive review on podchaser.com if you found value from it.

Want My Help to Build Your £70K+ HR Consultancy?

1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need.

2️⃣ Apply to Join The Fastlane Formula – so we can work together 1-to-1 to get you earning £70K+ faster (and easier) than going it alone.