HR Consultants often go self-employed because of a love for what they do, coupled with a desire to forge their own path.

Which is admirable, amazing, and I love seeing people take this bold step.

But here’s the thing: 

Being an expert HR consultant doesn’t guarantee you’ll get all the leads and clients you need to earn the money you want.

In fact, going self-employed turns into  a prison for many HR Consultants.

The constant feast-famine cycle of clients… knowing you need to network more often but dreading the idea… having just enough clients to stay afloat, but never enough to be confident of retirement… or even a 2 week holiday with the kids.

All this is due to a lack of fundamental knowledge about what marketing and sales actually IS - which is what this new podcast episode will change for you.

You'll discover...

• The 9 marketing principles that will take your HR Consultancy to the magic £70K/year and beyond mark.
• 24 marketing tactics you can implement in under an hour to get leads and clients without getting out of your pyjamas.
• The one constant reaction you should prepare for from your audience as a HR Consultant (HINT - you probably already experience this every day)
• The ridiculously tiny percentage of people who are ready to buy from you RIGHT NOW - and what to do about the vast majority who aren't.
• Why you should treat ALL your clients like you’d treat Brad Pitt.
• What NEVER to worry about (despite most likely) hearing about it repeatedly from your friends, family and LinkedIn connections.)
• PLUS, how to destroy feast or famine forever by following the example of McDonald's.

So tune in and get all this and more.

Timestamps:

• 00:00 Why HR consultants struggle with marketing and sales
• 01:29 Introduction and recent updates: A look at Jeff Walker's "Launch"
• 02:58 Marketing Principle #1: How to choose a target market (and why "SME" isn't one)
• 05:05 Marketing Principle #2: The harsh reality that no one cares about your business (and how to make them care)
• 07:10 Marketing Principle #3: The buyer's pyramid and why only 2-3% of people are ready to buy now
• 10:48 Marketing Principle #4: Email marketing is the key to a successful HR consultancy
• 13:30 Marketing Principle #5: The Brad Pitt Treatment and how to treat your clients like royalty
• 16:32 Marketing Principle #6: Your website is your home base (and why it's more important than social media)
• 18:18 Marketing Principle #7: People have money (and how to overcome economic excuses for poor sales)
• 20:20 Marketing Principle #8: Why repeat customers are your best source of new business
• 22:08 Marketing Principle #9: Find time for marketing every day to avoid the feast or famine cycle
• 22:48 24 quick marketing activities for HR consultants (under one hour)
• 24:09 Why you should pitch yourself to speak at paid networking events
• 25:34 Summary of the nine marketing principles and final call to action

Want My Help to Build Your £70K+ HR Consultancy?

1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need.

2️⃣ Apply to Join The Fastlane Formula – so we can work together 1-to-1 to get you earning £70K+ faster (and easier) than going it alone.

If you’ve heard me bang on about how you need a niche if you want to hit £70K or more, but you have no idea where to start… Then this episode is the one for you, my friend.

And if for some reason, you haven’t heard me bang on about needing a niche, and you’re here just because you’re curious what a niche is and why you should have one… Then this episode is the one for you, my friend.

So strap yourself in, because in this week's release, you’ll discover:

• 5 simple questions that’ll help you find YOUR audience. One that you wake up every day delighted to serve.
• Why choosing the wrong audience (even by accident) could be sabotaging your growth.
• A quick and easy explanation of what the difference between target market and niche is (which is one of the most common questions I get asked).
• The hidden opportunities you’re missing out on by not serving a specific audience.
• 3x concrete strategies to attract clients who are eager to pay and stay.

And much, much more.

So stop spinning your wheels and start getting more and better clients by tuning in now!

00:00 - The importance of choosing the right target audience for your HR consultancy.

00:47 - Why targeting SMEs is a mistake: A brief overview of common misconceptions.

03:18 - What is a target market? Definition and significance in HR consultancy.

05:20 - Factor 1: Avoiding markets in decline—why targeting a shrinking market can be disastrous.

07:42 - Factor 2: Ensuring your audience is accessible—how hard-to-reach markets can waste your resources.

09:40 - Factor 3: The importance of targeting clients with the budget to pay for your services.

12:00 - Factor 4: Aligning your expertise with client needs—why mismatches can hurt your business.

15:46 - Factor 5: Working with clients you enjoy—how alignment with your values enhances job satisfaction and success.

18:21 - What to do now: Practical steps for redefining your target market and refining your marketing strategy.

20:50 - Seeking support: How to get help if you're unsure about implementing these changes.

Want My Help to Build Your £70K+ HR Consultancy?

1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need.

2️⃣ Apply to Join The Fastlane Formula – so we can work together 1-to-1 to get you earning £70K+ faster (and easier) than going it alone.

In this episode you'll discover:

👉 Why you need to identify your Big Domino so you can 10x the success of your HR Consultancy.
👉 The 5 major insights I got from Europe's biggest marketing conference which you can discover for free and use to increase your clientbase.
👉 What the Brad Pitt experience is and how you can use it as your sole marketing strategy to get clients for your HR Consultancy.
👉 Why your HR Consultancy needs a Signature Offer - and why your clients need you to have one too.
👉 How to make it EASY for people to want to work with you - without spending a single penny.

So check out this episode today - and then leave a positive review on podchaser.com if you found value from it.

PS - If you want to go to Atomicon AND you want to support the show then use this affiliate link. It won't cost you a penny but I'll get a cheeky kickback from it which is always nice.


Timestamps:
1. **00:00** - Introduction to the marketing conference experience
2. **00:20** - Sharing the five key takeaways from the conference
3. **01:19** - Mick Peninsky's personal updates and transition to Manchester
4. **02:02** - Takeaway #1: Move the big domino
5. **03:43** - Identifying your big domino for exposure
6. **05:01** - Takeaway #2: Customer experience is key
7. **06:04** - Examples of exceptional customer experiences
8. **09:03** - Tips to improve customer experience
9. **10:29** - Takeaway #3: Make it easy for people to understand why they should choose you
10. **11:03** - Key information to share with your audience
11. **13:11** - Importance of having a brochure and varied touchpoints
12. **14:36** - Takeaway #4: Develop a high ticket signature offer
13. **17:39** - Takeaway #5: The value of attending events and building relationships
14. **18:54** - Atomicon conference details and affiliate link plug
15. **20:15** - Wrap up and call to action

Want My Help to Build Your £70K+ HR Consultancy?

1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need.

2️⃣ Apply to Join The Fastlane Formula – so we can work together 1-to-1 to get you earning £70K+ faster (and easier) than going it alone.

In the latest of a series of interviews with experts we're joined by Mike Samuels who'll be sharing 5 essential copywriting tips for HR Consultants to help them get more sales of their services.

Mike is a copywriting expert and has sold over $200 million dollars' worth of stuff over the course of his career, so you're in for a treat if you tune in.

You'll discover...

• The most important step in marketing yourself as a HR Consultant (you'll have heard this one before, no doubt).
• What to do once you get a bit of a following on social media and you want to convert them into cash.
• The EXACT thing to say to your target market if you want them to choose you as their HR Consultant instead of  one of your competitors.
• Why playing Bingo can help you launch your services (Hint: It's nothing to do with getting a mega speaker and shouting about your offers!)
• And how to use your personality in your copy to stand out from the masses of HR Consultants out there.

So make sure to tune in and discover how writing words can help you generate more cash.

And if you want any further info on Mike then check out his website here.

Want My Help to Build Your £70K+ HR Consultancy?

1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need.

2️⃣ Apply to Join The Fastlane Formula – so we can work together 1-to-1 to get you earning £70K+ faster (and easier) than going it alone.

If you've been in an organisation and seen discontent between 2 or more people (and let's be honest, who hasn't?) but not been entirely sure on how to resolve the situation... then this podcast is for you.

We hear from mediation expert consultant, Emma Jenkings on...

• How to spot the grumbling of discontent BEFORE that grievance hit your desk.
• The key steps to take in ANY mediation situation - so you can handle any and every complaint that comes your way (or at least know what you're looking for if you're considering hiring an external resource)
• Why an external meditation is often BETTER than an internal mediator - and gets the best reconciliation for all parties.
• What to aim for in a mediation meeting (and it ISN'T for everyone to be friends and shake hands).
• What mediation ACTUALLY is - and what it isn't.

So tune in today if you want to understand how to handle disgruntled employees so you get a better working environment with more productivity... and avoid sweeping the situation under the carpet because that just won't help anyone.

And if you want to get in touch with Emma her website is here.

Want My Help to Build Your £70K+ HR Consultancy?

1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need.

2️⃣ Apply to Join The Fastlane Formula – so we can work together 1-to-1 to get you earning £70K+ faster (and easier) than going it alone.

Today's episode is a conversation with Ruth George and you'll discover...

👉 Why Ruth setup her HR Consultancy in the days when it was still a rather unusual endeavour.
👉 How CIPD membership has helped her develop a solid client base.
👉 What to do when the inevitable feast or famine kicks in.
👉 Why having the right network is key to your success.
👉 Where your website can be an important part of the customer journey.

In case you didn't know, Ruth is a Chartered Member of the CIPD with over 25 years' experience in senior HR management roles, including, as HR Director at Gallagher Heath - a leading UK insurance broker in the City.

Nowadays she's a self-employed, independent HR Consultant and has over a decade of experience to share.

On top of all that, she's also Chair of the CIPD branch in Hertfordshire with over 3,500 members - one of the largest branches in the country.

So make sure to tune in to hear her story and advice, and if you want to reach out to her, she's at http://www.ruthgeorge.com/ 

Want My Help to Build Your £70K+ HR Consultancy?

1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need.

2️⃣ Apply to Join The Fastlane Formula – so we can work together 1-to-1 to get you earning £70K+ faster (and easier) than going it alone.

In this episode you'll discover:

👉 The single cheapest way of generating leads that everyone does badly - but you can do much better by following the steps laid out in this episode.
👉 The 3 simple lead gen strategies you can implement TODAY and get clients this week.
👉 What to do when crafting any lead gen strategy to ensure you get an ROI.
👉 Why the first step of EVERY lead gen strategy is actually more important than WHAT your actual strategy is.
👉 Where you can find an abundance of perfect-fit leads to contact for your business today for UNDER £10.

So check out this episode today - and then leave a positive review on podchaser.com if you found value from it.

Want My Help to Build Your £70K+ HR Consultancy?

1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need.

2️⃣ Apply to Join The Fastlane Formula – so we can work together 1-to-1 to get you earning £70K+ faster (and easier) than going it alone.

Pricing is a confusing topic for HR Consultants. Especially when they first go self-employed.

Deciding what to charge… whether to share their prices publicly or not… and how to even talk about money with leads and clients in the first place.

It’s all a far cry from their days in the corporate world.

But when you go self-employed, you need to make sure you don’t just charge your worth, you actually get paid your worth, too.

That’s not always easy.

So in this episode we delve into pricing, how to share your prices, and whether to share them publicly or not.

You’ll also discover:

👉 The single most important thing to consider when it comes to sharing your prices - publicly or not.

👉 3 genius psychological hacks you can use to make your prices seem like a bargain without discounting.

👉 How to answer “How much do you charge?” - without quoting the wrong price.

👉 Why publicly sharing your prices might be losing you sales, and what you should be doing instead.

👉 The 2 simple things your website MUST have if you don’t want to scare potential clients away.

So check out this episode today.

Want My Help to Build Your £70K+ HR Consultancy?

1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need.

2️⃣ Apply to Join The Fastlane Formula – so we can work together 1-to-1 to get you earning £70K+ faster (and easier) than going it alone.

Pricing can be a confusing topic when you first go self-employed.

Deciding what to charge… whether people will pay your fees or not… and whether you’re actually worth what you want to charge…

Pricing is a minefield that nobody prepares you for when you go self-employed.

But just like for EVERY OTHER business out there, pricing is important.

Charge too little, and you may feel resentful of the client.

Charge too much, and you won’t get the work.

So, where’s the middle ground?

Well, that’s what we’re gonna discuss on today’s episode where you’ll discover.

👉 Why lowering your prices might make it harder to get clients - rather than easier.

👉 The hidden psychological barriers that can lead to you to massively undercharge for your services.

👉 How trying to charge the same as your competitors can mislead you into undervaluing your services.

👉 3 simple strategies for helping you set prices that reflect your worth… and your clients will be happy to pay.

👉 When to get feedback on the work you’ve completed - and what to do with that feedback so you can confidently charge higher prices and get more clients.

So check out this episode to discover all this and more.

Want My Help to Build Your £70K+ HR Consultancy?

1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need.

2️⃣ Apply to Join The Fastlane Formula – so we can work together 1-to-1 to get you earning £70K+ faster (and easier) than going it alone.

In this episode you'll discover:

👉 How to get way more enquiries and sales with just one TINY change to your marketing activities.
👉 The one essential thing you need to do BEFORE trying to get any sales whatsoever.
👉 What "game" to play when launching your services to ensure you get more sales than ever before.
👉 The simple phrase you can use to make it a no-brainer for people to want to work with you.
👉 You know customer testimonials are key for sales, right? - But do you know how to share them. You're probably doing it wrong...
👉 It's OK to just plonk your prices directly on your website without any context, right? WRONG. And for a very good reason.
👉 PLUS, the maximum you should charge for your HR services if you want to sell "off the page".

So check out this episode today - and then leave a positive review on podchaser.com if you found value from it.

Want My Help to Build Your £70K+ HR Consultancy?

1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need.

2️⃣ Apply to Join The Fastlane Formula – so we can work together 1-to-1 to get you earning £70K+ faster (and easier) than going it alone.

In this podcast episode you'll discover:

👉 How to get more done in 25 minutes than most people do in an hour.
👉 The SEVEN simple productivity hacks you can incorporate into your daily activities.
👉 What nootropics are, why you should take them, and the specific brand I use to 2x my productivity.
👉 Where to find a helping hand to successfully incorporate the Pomodoro Technique into your daily activities.
👉 Why mindfulness and meditation could be the missing ingredient for you to have positive mental health.
👉 It's OK to use your phone just before bed, right? WRONG. And for a very simple reason.
👉 PLUS, a simple way of identifying which tasks can be outsourced and which can't.

So check out this episode today - you won't regret it.

PS. Click here if you want to try the productivity and concentration boosting Indi Mind for £10 off.

Want My Help to Build Your £70K+ HR Consultancy?

1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need.

2️⃣ Apply to Join The Fastlane Formula – so we can work together 1-to-1 to get you earning £70K+ faster (and easier) than going it alone.

This week's podcast is something a little bit different to normal.

Rather than listening to me drone on about an element of marketing, sales, copywriting or personal development... you're gonna get access to footage of a real-life consultation call with one of my clients, Ruth Barker Magowan.

So tune in to discover what Ruth struggles with... how I help her... the advice I offer... and a whole lot more... Including:

• Why worrying about LinkedIn engagement is pointless - and what to do instead.
• What "Permission-Based Marketing is, and how to do it.
• A simple strategy you can use today to generate more leads for your HR Consultancy.
• Where you can find more information about marketing your business that will cost less than a bottle of wine.
• DMing people on LinkedIn is spamming them, right? Wrong. And for a very simple reason.

And remember, if you want help with getting more leads, clients, sales and profits for your HR Consultancy, then book your very own Power Hour with me.

Want My Help to Build Your £70K+ HR Consultancy?

1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need.

2️⃣ Apply to Join The Fastlane Formula – so we can work together 1-to-1 to get you earning £70K+ faster (and easier) than going it alone.

Cold calling gets a bad rep. And I get it, no-one enjoys getting calls out of the blue.

Especially in today’s day and age when everyone just texts.

Worse still, cold calling probably makes you feel a touch awkward… your mum warned you not to talk to strangers so cold calling goes against your nature… and you completely panic at the very idea of calling someone.

But here’s the thing:

Cold calling gets leads and clients much faster than any method of lead gen out there.

You speak to your target audience and get a Yes or a No in seconds.

But how do you make sure you get more “yes’s”...?

How do you get over the fear of picking up the phone?

And how do you turn cold calling from something you hate into your business’s biggest source of leads, clients and profit?

That’s exactly what we cover in this episode.

You’ll get the “Perfect Cold Calling” script that gets meetings booked in your diary… avoids no-shows… and generates cash on-demand.

You’ll also discover:

👉 Why cold calling is actually the best ways of getting leads and clients for your HR Consultancy.

👉 The THREE simple things that’ll keep you consistent with your cold calling efforts.

👉 What to do when you inevitably speak to that 1 in a 100 person who's rude to you.

👉 Where to find an abundance of people in your niche to cold call.

👉 How to cold call so people are open to talking to you.

👉 It's OK to listen to that voice in your head that tells you not to cold call, right? WRONG. And for a very simple reason.

👉 PLUS, a quick review of the script I've shared from my book, The Complete Guide to Building a £70K HR Consultancy and why it works so effectively.

So check out this episode today if you want all leads and clients you need for your HR Consultancy without leaving the house. 

Want My Help to Build Your £70K+ HR Consultancy?

1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need.

2️⃣ Apply to Join The Fastlane Formula – so we can work together 1-to-1 to get you earning £70K+ faster (and easier) than going it alone.

I recently shared that I'm an avid reader and that provoked a lot of questions from people... They all mainly had one theme though... 

• What do you recommend I read

And rather than go back to each person individually, I figured it'd be easier, and better, to share a quick podcast with you all.

So here it is, the 3 books I recommend you read to be the best You that you can be.

Enjoy!

Want My Help to Build Your £70K+ HR Consultancy?

1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need.

2️⃣ Apply to Join The Fastlane Formula – so we can work together 1-to-1 to get you earning £70K+ faster (and easier) than going it alone.

In this podcast episode you'll discover:

👉 How to avoid the 3 most common mistakes that HR Consultants make REPEATEDLY when marketing themselves.
👉 The ONE simple thing you can do to be more consistent with your marketing efforts.
👉 What to do with your social media channels that you only update sporadically.
👉 The most important thing you can do BEFORE starting marketing.
👉 Why you should also consider WIIFM when creating any content for your audience.
👉 It's OK to only sporadically do your marketing, right? WRONG and for a very simple reason that McDonald's showcases repeatedly.
👉 PLUS, solutions to all the marketing fails - that ANYONE can implement. 

So check out this episode today - you won't regret it.

Want My Help to Build Your £70K+ HR Consultancy?

1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need.

2️⃣ Apply to Join The Fastlane Formula – so we can work together 1-to-1 to get you earning £70K+ faster (and easier) than going it alone.

In this podcast episode you'll discover:

👉 How to generate leads for your HR Consultancy you can take to a sales call THIS WEEK.
👉 The one simple thing you can do to get 50% of the people you speak to onto the next stage of your marketing strategy.
👉 What the best social media is for HR Consultants AND how to use it in under half an hour a day to consistently generate leads.
👉 The most important thing you can do when connecting with someone to foster a great relationship from the start of your interactions online.
👉 Why you should consider all 3 methods of lead gen you'll discover today - and what to do if none of them resonate.
👉 Sales is sleazy, right? WRONG and for a very often misunderstood reason.
👉 PLUS how to do any and all of these lead gen methods if you're still struggling to get a single lead for your HR Consultancy.

So check out this episode today - you won't regret it.

Want My Help to Build Your £70K+ HR Consultancy?

1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need.

2️⃣ Apply to Join The Fastlane Formula – so we can work together 1-to-1 to get you earning £70K+ faster (and easier) than going it alone.

This episode is an introduction to The Miracle Morning... a morning routine that can set you up for success for the day - and for your life too.

In this podcast episode you'll discover:

• 👉 How to seize control of your day in under an hour.
• 👉 The one simple thing you can do to stop negative thoughts dominating your mind and jeopardising your journey to success.
• 👉 What the life SAVERS are and how to implement them into your life.
• 👉 The most important thing you can do to keep yourself and your loved ones alive, healthy, and disciplined... that is sorely missing from most people's lives.
• 👉 Why you should incorporate all 6 life SAVERS into your life - without delay.
• 👉 Waking up, eating and getting straight to work is the best way to win the day, right? WRONG and for so many reasons.
• 👉 PLUS how to get all this in under six minutes if you don't have a spare hour.

So check out this episode to supercharge your mornings and set the stage for a winning day ahead - and to ultimately achieve your life's potential!

Want My Help to Build Your £70K+ HR Consultancy?

1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need.

2️⃣ Apply to Join The Fastlane Formula – so we can work together 1-to-1 to get you earning £70K+ faster (and easier) than going it alone.

This episode is a continuation about leveraging email marketing to get quality leads desperate to work with you.

You'll discover:

• How to monetise your list so you can tap into the widely-reported email marketing ROI of $40 for every $1 invested.
• The one simple thing you should do BEFORE sending out any emails.
• The most important piece of email marketing - and how to ensure you never fail at it.
• What to write about to your audience so they see you as someone they want to work with.
• The options you have with your email marketing software - and what I use and why.
• Why you need a nurture sequence for new subscribers - and what to include in it.
• PLUS how to get emails which are perfect for your audience in less than 5 minutes.

Want My Help to Build Your £70K+ HR Consultancy?

1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need.

2️⃣ Apply to Join The Fastlane Formula – so we can work together 1-to-1 to get you earning £70K+ faster (and easier) than going it alone.

This episode is all about leveraging email marketing to get quality leads desperate to work with you.

You'll discover:

• Why email marketing is essential for HR Consultants.
• The 3 steps you need to take to get your email marketing setup. 
• What you miss out on when you don't use email marketing (HINT - there's a lot!)
• Where and when to share your email sign up forms to ensure you get the most sign ups possible.
• PLUS, how to get all this - and more - in under an hour.

Want My Help to Build Your £70K+ HR Consultancy?

1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need.

2️⃣ Apply to Join The Fastlane Formula – so we can work together 1-to-1 to get you earning £70K+ faster (and easier) than going it alone.

I repeatedly get asked why I live as a digital nomad, so I wanted to record this quick episode to share the Push and Pull factors at work that made me give up my life (temporarily at least) in the UK, and venture out to South America.

Enjoy - and any question feel free to reach out to me on LinkedIn.

Want My Help to Build Your £70K+ HR Consultancy?

1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need.

2️⃣ Apply to Join The Fastlane Formula – so we can work together 1-to-1 to get you earning £70K+ faster (and easier) than going it alone.

This episode is all about Assertive Communication for HR Consultants - the secret sauce of ensuring your needs are met.

You'll discover:

• What assertive communication is - and what it isn't.
• Why assertive communication can be an essential piece of your marketing toolbox.
• How to be assertive - without coming across like a b*tch
• The 1 simple tip you can follow from the seminal book, "7 Habits of Highly Effective Individuals" to ensure your assertive communication always starts the right way.
• The benefits of assertive communication - and the penalties you pay in your life when you don't use it.
• How to implement assertive communication in your life with just 2 or 3 simple changes each day. 
• PLUS, another edition of "LinkedIn: What's Hot, What's Not".

Want My Help to Build Your £70K+ HR Consultancy?

1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need.

2️⃣ Apply to Join The Fastlane Formula – so we can work together 1-to-1 to get you earning £70K+ faster (and easier) than going it alone.

This episode is about how to Network so you make the most of your time there if you ever attend any of the events.

You'll discover:

• The 3 main types of networking - and the advantages and disadvantages of each approach.
• Why networking can be one of the most effective ways of generating leads and clients for your business - without being a pushy salesman.
• How to craft the PERFECT elevator pitch that captures, keeps and converts attention in less than 1 minute.
• The 1 simple tip you can follow from the seminal book, "How to Win Friends and Influence People" to ensure all your interactions move in the right way.
• You shouldn't host your own Networking events, right? WRONG. And for 3 very good reasons.
• What to do with your new connections to ensure they potentially become leads or clients in the future - without badgering them to buy from you right there and then. 
• PLUS, another edition of "LinkedIn: What's Hot, What's Not".

Show notes:
00:00 Intro
02:00 Definition of networking.
03:00 The 3 different types of networking, and their advantages and disadvantages.
09:00 How to conduct productive conversations.
12:00 How to craft your pitch-perfect elevator pitch.
15:00 What to do with people who you want to sell to.
16:00 Hosting your own networking events and the advantages and disadvantages of that strategy.
17:00 Where to find networking events to attend.
20:00 Summary of the episode.
23:00 LinkedIn: What's hot and what's not.

Want My Help to Build Your £70K+ HR Consultancy?

1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need.

2️⃣ Apply to Join The Fastlane Formula – so we can work together 1-to-1 to get you earning £70K+ faster (and easier) than going it alone.

Your website is your second most valuable business asset. Done right, it can bring in leads and clients on autopilot - even while you’re busy elsewhere.

But most HR consultants' websites fail at this. They’re bland, boring, and sometimes even plain ugly.

That’s because they’re missing up to 16 critical elements that turn casual visitors into paying clients.

And if your website isn’t consistently generating leads and clients, the chances are you’re making one (or more) of these mistakes. 

So if you want more leads and clients via your website, then you need to listen to this episode.

You’ll discover:

• The Top 5 Website Mistakes You Didn’t Know You Were Making: Discover common pitfalls that are costing you clients.
• The #1 Secret to Standing Out: Learn the surprising ways you can position your HR consulting business to set you apart from the competition.
• What Your Website Says About You (without you even realising it): Uncover the hidden messages your site sends to potential clients and how to make them work in your favour.
• How to Turn Visitors Into Leads in Under X Mins: These unconventional lead gen tactics that casual browsers into serious inquiries.
• The Art of Conversion: Find out the 16 key elements that quietly persuade your website visitors to take action and engage with your services.

So tune in and discover how to give your website the edge it needs to deliver clients and leads to your HR business on repeat.

And then click here to grab your copy of the no-nonsense checklist that'll identify how to turn your website into a powerful lead gen machine.

PS - Wondering what your MOST important asset is? DM me on LinkedIn 😉

Timestamps:
- **00:00** - Website's critical role in marketing strategy
- **00:17** - Importance of a well-designed website
- **00:39** - Podcast introduction and host
- **01:07** - Today's focus on websites
- **01:17** - Update on new Facebook community and upcoming webinar
- **02:02** - Call for reviews and setting up the episode’s topic
- **02:40** - Website credibility
- **03:25** - Building credibility with testimonials and design
- **04:29** - Positioning your website uniquely
- **07:35** - Aligning website with audience needs
- **10:00** - Developing audience personas and design alignment
- **14:09** - Lead generation strategies
- **17:11** - Improving conversion rates on your website
- **19:22** - Personal experience with website redesign
- **22:46** - Recap and final thoughts on website importance
- **23:25** - Free checklist offer and episode wrap-up
- **24:19** - Outro and call to action

Want My Help to Build Your £70K+ HR Consultancy?

1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need.

2️⃣ Apply to Join The Fastlane Formula – so we can work together 1-to-1 to get you earning £70K+ faster (and easier) than going it alone.

This episode is all about leveraging PR opportunities to get quality leads desperate to work with you.

You'll discover:

• Why a PR strategy can be the most effective marketing strategy you ever consider.
• Use the amazing "policeman" bias to ensure your word is taken as gospel.
• How to get repeated press coverage with a single tweet per day.
• The 3 simple things you need to do when you get covered in the media to ensure you maximise the situation to its full potential.
• Press Releases are the only way to get covered in the media, right? WRONG. In fact, there is another way that you can start TODAY.
• The 2 FREE resources you can access to get podcast opportunities sent directly to your email every week.
• PLUS, how to access a variety of opportunities just waiting for you to get in contact.

Want My Help to Build Your £70K+ HR Consultancy?

1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need.

2️⃣ Apply to Join The Fastlane Formula – so we can work together 1-to-1 to get you earning £70K+ faster (and easier) than going it alone.

In today's brief show I wanted to share a little bit of my life as a digital nomad.

I'm keeping things simple though and share 3 things I don't like and 3 things I really do like.

Life as a digital nomad isn't drinking cocktails whilst lounging in a hammock... but nor have I had to put up with the British winter... Swings and roundabouts, I guess.

So, listen in for 3 things that are great and 3 things you might be surprised by.

Want My Help to Build Your £70K+ HR Consultancy?

1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need.

2️⃣ Apply to Join The Fastlane Formula – so we can work together 1-to-1 to get you earning £70K+ faster (and easier) than going it alone.

This episode is all about creating your Lead Magnet so you can build a pipeline of perfect-fit clients and destroy feast or famine once and for all.

You'll discover:

• How to decide on a lead magnet that's right for you - and your target audience.
• Why creating a lead magnet is one of the most important things you can do for your business' marketing activities.
• What you NEED to consider before EVEN considering deciding what lead magnet to create.
• The 1 simple thing you need to know about your target market that'll help you create the perfect lead magnet for them.
• You shouldn't give too much information away in your lead magnet, right? WRONG. In fact, you should give away as much information as possible so you can win more clients. Find out why here.
• The 5 simple bullet points to use on your landing page to ensure your lead magnet gets downloaded and used rather than just viewed.
• PLUS, a variety of tricky ways you can get your lead magnet in front of as many people as possible - without spending a single penny.

Show notes:
00:00 Intro
02:00 Definition of a lead magnet.
03:00 What your lead magnet should do.
03:30 Benefits of lead magnets.
05:30 What to include in your lead magnet.
07:00 Where to find out what to include in your lead magnet.
08:00 What format should you use to share your information.
12:00 How to ensure you've chosen the best lead magnet for your audience.
13:00 Summarising the 3 essential things your lead magnet should do.
14:00 Where to store your lead magnet.
15:30 The landing page copy for your lead magnet.
18:00 Promoting your lead magnet so you get it get it into your audience's hands.
20:00 Top Tip for getting the lead magnet into your audience's hands.
20:30 Optimising and refining your lead magnet.
22:00 A brief overview of nurturing your audience.
24:00 Summary of the episode.
26:00 LinkedIn: What's hot and what's not.

Want My Help to Build Your £70K+ HR Consultancy?

1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need.

2️⃣ Apply to Join The Fastlane Formula – so we can work together 1-to-1 to get you earning £70K+ faster (and easier) than going it alone.

This episode is all about defining a target market and why that's an essential step in your marketing puzzle.

You'll discover:

• How to decide on a target market that's right for you.
• Why defining a target market is the most important thing you can do for your business.
• What you should consider before deciding on a target market.
• The 1 simple thing you need to know once you've defined your target market that'll help you sell your services - or not.
• You need to niche to get any sales, right? WRONG. In fact, if you don't follow the advice in this podcast you might kill any possibility of getting any sales whatsoever.
• There are 3 key things to consider when choosing your target market - discover them here so you get it done right the first time.
• PLUS, the essential factors you MUST consider when reviewing your target market.

Show notes:
00:00 Intro
01:30 Definition of target market.
02:30 Definition of niching.
03:30 Benefits of defining a target market.
06:30 What to consider before you define your target market.
09:00 How to define a target market.
11:00 What to consider when adding extra detail to your target market definition.
12:00 Common issues when defining a target market.
14:00 Summarising your target market.
15:00 What do with your target market summary.
16:30 Summary
18:30 LinkedIn: What's hot and what's not.

Want My Help to Build Your £70K+ HR Consultancy?

1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need.

2️⃣ Apply to Join The Fastlane Formula – so we can work together 1-to-1 to get you earning £70K+ faster (and easier) than going it alone.

This episode is all about websites and why it's an essential piece of your marketing collateral for lead generation. 

You'll discover:

• How to set up your homepage in minutes so visitors don't click off never to return again.
• Why sharing the testimonials the "wrong" way could be damaging your credibility.
• What you should write on your About page to make sure your website visitors understand who you are in a way that leaves them wanting more.
• The 5 things you need to consider if you're thinking of getting a new website.
• You need an expert to build your website for you, right? WRONG. There's actually an extremely simple way of getting a gorgeous website setup and running in minutes.
• The single best thing you can do with your website to make sure it builds a constant pipeline of clients for your business.
• PLUS, the one thing you don't want to do if you set up a blog. (This issue is so commonplace and really damages your authority).

Show notes:
00:00 Intro
02:50 Wordpress vs SquareSpace or Wix.
07:00 DIY or hiring a Pro.
12:00 Layouts and quick wins.
16:00 Content and copy.
17:00 Fantastic imagery and where to get it.
18:00 Must have pages.
21:00 Lead Capture.
23:00 Building credibility.
25:00 Summary.
26:00 LinkedIn: What's hot and what's not.

Want My Help to Build Your £70K+ HR Consultancy?

1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need.

2️⃣ Apply to Join The Fastlane Formula – so we can work together 1-to-1 to get you earning £70K+ faster (and easier) than going it alone.

This episode is all about Cold Calling and why you should be using it to generate leads for your HR Consultancy. 

You'll discover:

• How to have a successful cold call every time you pick up the phone - yes, every time you call.
• Why cold calling is actually the best method of lead generation available to you.
• What you should aim for with every cold call - and it isn't to get a sale.
• The 3 things you should do when someone tells you they don't want what you're offering.
• The quickest and easiest way to get an abundance of leads to call even if you've got no idea where to start.
• The single best thing you can say at the start of every call to make sure you start off on "the right foot".
• PLUS, why you're scared to make cold calls - and why you shouldn't be.

Show notes:
00:00 Intro
01:51 Definition of Cold Calling.
02:00 Benefits of Cold Calling.
05:00 Why you should cold call.
06:00 Cold Calling is better than cold emailing.
07:00 The point of cold calling.
07:40 Why you resist cold calling - and why you shouldn't.
09:00 What to say when cold calling
10:00 Objection handling when cold calling.
10:20 Where to find the leads for cold calling.
11:30 How to handle cold calls.
12:20 A trick to ensure people show up for meetings you arrange.
13:40 Motivation tips.
14:55 Summary
16:00 LinkedIn: What's hot and what's not.

Want My Help to Build Your £70K+ HR Consultancy?

1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need.

2️⃣ Apply to Join The Fastlane Formula – so we can work together 1-to-1 to get you earning £70K+ faster (and easier) than going it alone.

A short, bonus episode on how to support the show if that's something you want to do.

1. Leave a positive review of the show on www.podchaser.com 
2. Recommend the show to friends and peers.
3. Hit that subscribe button.
BONUS: Invest in the book at www.theinfluentialconsultant.co.uk 

Want My Help to Build Your £70K+ HR Consultancy?

1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need.

2️⃣ Apply to Join The Fastlane Formula – so we can work together 1-to-1 to get you earning £70K+ faster (and easier) than going it alone.

Buckle Up, It's Gonna Be Hot (and Informative!)

In this short, bonus episode you'll discover what to expect in the upcoming podcasts so you know what to listen out for and why you need to tune in.

Want My Help to Build Your £70K+ HR Consultancy?

1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need.

2️⃣ Apply to Join The Fastlane Formula – so we can work together 1-to-1 to get you earning £70K+ faster (and easier) than going it alone.

A short, bonus episode for me to share my thanks with those who've helped me on my way to where I am today.

Want My Help to Build Your £70K+ HR Consultancy?

1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need.

2️⃣ Apply to Join The Fastlane Formula – so we can work together 1-to-1 to get you earning £70K+ faster (and easier) than going it alone.

The Marketing Made Easy for HR Consultants podcast is a show that exists to help independent HR Consultants get control of their business, so they decide who they work with and how much they charge them.

Each episode is released weekly and shares insightful and actionable tips and strategies to help you grow your business.

Whether your aim is to finally get that solid base of clients and leads so you can work fewer hours whilst confidently charging more money... 

Or you want to grow an agency so you have HR  Consultants working for you while you spend your time elsewhere, this is the show for you, my friend.

Want My Help to Build Your £70K+ HR Consultancy?

1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need.

2️⃣ Apply to Join The Fastlane Formula – so we can work together 1-to-1 to get you earning £70K+ faster (and easier) than going it alone.

In this episode, we're joined by Style Guru, Lisa Gillbe and she's on hand to share all sorts of style tips for HR Consultants.

So make sure to tune in and discover:

👉 Why what you wear is as important as what you say.
👉 The 3 things to consider BEFORE going shopping for a new wardrobe.
👉 Where to find your perfect style if you've no idea where to start.
👉 How to command respect from peers, friends and family like Angela Raynor.
👉 And, the simple but effective way to leave your Uni budget and mindset behind when it comes to what you wear.

So check out this episode today - and then leave a positive review on podchaser.com if you found value from it.

Want My Help to Build Your £70K+ HR Consultancy?

1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need.

2️⃣ Apply to Join The Fastlane Formula – so we can work together 1-to-1 to get you earning £70K+ faster (and easier) than going it alone.

Last week I ran my first ever webinar so I wanted to share a quick episode with you to share my thoughts, feelings, and reflections on it.

Additionally, here's what you'll discover:

• The most important thing to consider before deciding to host your own webinar.
• Whether hosting is a good idea for you as a HR Consultant and whether it'll generate leads, clients, sales and profits.
• The 3 things I'd tweak before hosting my next webinar.
• How to get half the job of creating a webinar done for you before you even start (and it has nothing to do with AI)
• When my next webinar is, and what you can do to make sure you get a ticket before they all sell out.
• What the most worrying part of hosting a webinar was (it's not something you can control either, unfortunately).
• And how a lady helped me calm down after the event without even saying a word.

So tune in to discover all this, and a whole lot more.

And click here to grab a ticket to the next event.

Timestamps:

00:00 - Introduction and episode overview
01:06 - Webinar topic: Getting more clients for HR consultants
02:26 - Preparation journey and template usage
04:50 - Refining content and rehearsal process
05:20 - Smooth execution and positive audience engagement
07:07 - Post-webinar reflections and feedback
09:02 - Overcoming nerves and audience turnout
11:03 - Recommendations for hosting webinars
12:31 - Importance of preparation and compelling calls to action
17:07 - Ensuring a good presentation environment
18:22 - Conclusion and invitation to next webinar
19:40 - Final sign-off and outro

Want My Help to Build Your £70K+ HR Consultancy?

1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need.

2️⃣ Apply to Join The Fastlane Formula – so we can work together 1-to-1 to get you earning £70K+ faster (and easier) than going it alone.

HR Consultants typically go self-employed because:

• They love HR.
• They want more flexibility in their life.
• They want to be their own boss.

They DON’T go self-employed so they can become an expert marketer.

But when one goes self-employed, one needs to do their own marketing.

And the lack of knowledge in this arena means most HR Consultants struggle to get the leads and clients they need to build a £70K HR Consultancy. 

Instead, they build a prison for themselves of feast or famine.

Knowing that this is a crap situation - and one that you didn’t sign up for when you went self-employed, I recorded this podcast episode to shine a light on the struggles AND the solutions.

As such, in this episode you'll discover:

👉 The 5 biggest reasons why you're stuck in a feast or famine cycle - and what the solutions are.

👉 What you need to do every day in order to earn £70K or more (and I bet you aren't doing it yet...)

👉 Why posting on LinkedIn isn't marketing - and what you should do instead.

👉 How to turn leads into clients repeatedly and consistently - without being salesy or pushy.

👉 And, the 24/7 solution you can use to destroy your marketing, sales and copywriting woes forever and ever.

So check out this episode today and get all this - and much, much more.

PS - Here's that script you can use to get LinkedIn recommendations from everyone you work with - even those duck and dive every time you try and contact them.

Timestamp:
**00:00 - 01:07** - Introduction: Overview of the episode.
**01:39 - 03:08** - Issue 1: Lack of Leads.
**05:45 - 09:35** - Issue 2: Client Acquisition.
**09:35 - 13:39** - Issue 3: Marketing Challenges.
**13:39 - 17:52** - Issue 4: Pricing Strategies.
**17:52 - 20:48** - Issue 5: Client Retention.
**20:48 - 22:05** - Conclusion and Final Thoughts.

Want My Help to Build Your £70K+ HR Consultancy?

1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need.

2️⃣ Apply to Join The Fastlane Formula – so we can work together 1-to-1 to get you earning £70K+ faster (and easier) than going it alone.

Does any of this sound familiar?

• Paralysed by “Blank screen syndrome,”  knowing you need to write that website page to make sales, but not even knowing how to begin…
• Posting on LinkedIn (because that’s what you’re supposed to do,) but getting crickets for the umpteenth time in a row.
• Spending hours creating a proposal doc for a potential perfect-fit client, only to be ghosted… Again.

If so, then it sounds like your writing needs a complete overhaul.

And that’s where this week’s podcast episode comes into play. You'll discover:

👉 Why good copy isn’t a “nice to have,” it’s ESSENTIAL if you ever want clients to hire you.

👉 12 simple tips you can plug-in to your copywriting immediately to stand out from the masses of HR Consultants out there who are just copying and pasting from ChatGPT.

👉 What this 25-million copy author said about “stories,” and how you can leverage this tactic to generate unlimited leads and clients from LinkedIn.

👉 The hidden phrase that turns your copy from bland and banal, into captivating and compelling.

👉 How to make it EASY for people to want to work with you - without spending a single penny on advertising.

Overall, with AI getting smarter, and every consultant now able to write pretty good posts, having excellent copy is no longer optional. If you want to stand out, build a following and make consistent sales, you need to up your game.

So check out this episode today - and go and grab a copy of my book if you want more easily-implementable tips and tricks like this.

Timestamp:
**00:09** The Power of Effective Copywriting
**00:23** 12 Tips to Transform Your Copy
**00:33** How Real-World Examples Will Help
**00:43** Get Ready for Results-Driven Copy
**00:54** The Show: Attract High-Paying Clients
**01:07** Meet Your Host and Today's Agenda
**01:22** Upcoming Webinar and Signature Offer
**01:33** Importance of a Signature Offer
**01:44** Impact of Crafting a Signature Offer
**01:58** Tip #1: Know Your Audience
**03:05** Tip #2: Focus on Benefits, Not Features
**04:36** Tip #3: Use Clear and Simple Language
**05:40** Tip #4: Create a Strong Call to Action
**07:12** Tip #5: Use Testimonials and Case Studies
**08:14** Tip #6: Use "You" Instead of "I"
**10:01** Tip #7: Address Objections
**11:10** Tip #8: Use Engaging Headlines
**12:30** Tip #9: Tell a Story
**14:42** Tip #10: Make Your Copy Readable
**16:42** Tip #11: Use "So That You"
**18:03** Tip #12: Write Like You Speak
**19:42** Recap of the 12 Copywriting Tips

Want My Help to Build Your £70K+ HR Consultancy?

1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need.

2️⃣ Apply to Join The Fastlane Formula – so we can work together 1-to-1 to get you earning £70K+ faster (and easier) than going it alone.

One thing I hear repeatedly from HR Consultants is their struggle with lead generation.

And that’s completely understandable.

After all, no HR Consultant went into self-employment so they could work in marketing.

But unfortunately, all business owners have to do their own marketing.

And that includes HR Consultants.

See, without marketing, there’s no sales - and without sales, there’s no business.

It’s that simple really.

But marketing isn’t that simple, unfortunately.

There’s loads to think about…

Posting on LinkedIn, DMs, lumpy mail, podcasting, email marketing, signature offers, retainer deals, etc. etc.

The list goes on.

And just when you think you’ve finally understood marketing, something comes along to challenge your thinking again.

So, what’s the solution? How can you understand what you should be doing?

Well, the solution is actually a lot more simple than you might it is.

⏰ In fact, you can find out in less than 2 minutes.

What's the solution?

👩‍🏫 Well, it's a simple marketing quiz made specifically for HR Consultants.

📊 In this quiz, you’ll answer 18 simple Yes or No questions and get unparalleled insight into your marketing activities.

You’ll discover…

What you’re doing well… what you could be doing better… and what you’re completely overlooking in your marketing activities.

So you'll understand what to change, what to continue and what to tweak so you get more leads, clients, sales and profits.

This simple quiz really is the easy step you can take to understand what needs to change in your business. 🚀

However, if you’re 100% happy with your business right now, then don’t worry about it.

Keep doing what you’re doing.

But if you're not 100% happy… if there’s a nagging thought in your head that you could be doing “more” but you aren’t sure “what” then this quiz could be the answer for you.

It’s simple… it’s free… and it’s specifically for HR Consultants. 🙌

So check it out now.

And if you have any Qs you know where I am.

Want My Help to Build Your £70K+ HR Consultancy?

1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need.

2️⃣ Apply to Join The Fastlane Formula – so we can work together 1-to-1 to get you earning £70K+ faster (and easier) than going it alone.

In this episode you'll discover why you should come along to my upcoming FREE 3 day workshop in October including how to:

• Unlock proven strategies: Discover actionable techniques that successful HR consultants use to attract leads and convert them into high-paying clients.
• Avoid common pitfalls: Learn the critical mistakes that many consultants make in their marketing and sales processes—and how you can sidestep them.
• Transform your messaging: Find out how to create messages that resonate with your target audience, making them eager to engage with your services.
• Master the follow-up: Gain insights into effective follow-up strategies that turn hesitant leads into enthusiastic clients, ensuring you don’t leave money on the table.
• Access exclusive Q&A insights: Get your burning questions answered in real-time during our live Q&A segment, enhancing your understanding of the topics covered.

So tune in today and when you're ready, get your ticket for the free workshop here.

Timestamps:
00:00 - Introduction

01:10 - Importance of predictable flow of clients

02:15 - Overview of the workshop concept

02:50 - Transition from past webinars to a workshop format

03:40 - Structure of the 3-day workshop

04:30 - Addressing the feast or famine cycle

05:10 - Objectives of the workshop

06:00 - Session 1 Preview: "Why No One Cares About Your Marketing"

07:30 - Key takeaways from Session 1

08:15 - Session 2 Preview: "Why Your Lead Gen Sucks"

09:40 - Key takeaways from Session 2

10:25 - Session 3 Preview: "Why Your Leads Don’t Become Clients"

11:45 - Key takeaways from Session 3

12:30 - Invitation to join the workshop

13:10 - Reminder about the start dates of the sessions

14:00 - Conclusion and call to action

15:20 - Final thoughts and encouragement to engage

Want My Help to Build Your £70K+ HR Consultancy?

1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need.

2️⃣ Apply to Join The Fastlane Formula – so we can work together 1-to-1 to get you earning £70K+ faster (and easier) than going it alone.

Ever received something unexpected and “lumpy" in the post? 

Something you know isn’t just a letter… but you have no idea what it is… 

Or who it’s from?

Exciting isn’t it? Kinda like Christmas or your Birthday.

And that excitement gets you to open the package with glee and anticipation.

Well, that’s the beauty of lumpy mail: 

An underused-but-compelling lead gen strategy that could be just the ticket to helping you grab all the clients and leads you need for your HR consultancy.

If that sounds interesting, then tune in to this podcast episode where you'll...

• Discover how personalised, creative packages sent via snail mail can grab the attention of high-value clients and open doors to new business.
• Learn the do's and don'ts of using lumpy mail in your lead generation strategy— so you can avoid common pitfalls that waste time and money.
• Get step-by-step advice on crafting memorable lumpy mail packages that speak directly to your prospect’s interests and needs.
• Find out why timing, personalisation, and follow-up are critical to the success of a lumpy mail campaign.
• Hear real-world examples of how lumpy mail can turn cold leads into sales conversations, setting your consultancy apart from the competition.
• And much much more!

So tune in now.

Timestamps:

• What is Lumpy Mail? (00:18)
• What are the benefits of Lumpy Mail? (00:40)
• What are the disadvantages of lumpy mail?  (09:53)
• How to conduct a successful lumpy mail campaign. (14:53)
• How to use lumpy mail to get clients. (18:03)
• Key takeaways (24:41)

Want My Help to Build Your £70K+ HR Consultancy?

1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need.

2️⃣ Apply to Join The Fastlane Formula – so we can work together 1-to-1 to get you earning £70K+ faster (and easier) than going it alone.

The HRi have their annual conference on September 27th and this episode is dedicated to celebrate that and to try and persuade you to come along!

As such, I'm joined by Mary Asante, CEO of HRi and Charlotte Allfrey, Operations Director to discuss the event and what you'll get out of it if you join in the fun.

We'll be talking about...

• The 6 Speakers and what each Speaker will talk about.
• The overall theme of the conference and why it's so important to you as a HR Consultant.
• The award ceremony to honour some incredible HR Consultants and their work.
• The fantastic networking opportunities to help you build your community in the lonely endeavour of self-employment.
• And much much more.

So grab a cuppa and tune in to today's episode and then grab your ticket at https://hrindiesconference.co.uk/tickets/  

Want My Help to Build Your £70K+ HR Consultancy?

1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need.

2️⃣ Apply to Join The Fastlane Formula – so we can work together 1-to-1 to get you earning £70K+ faster (and easier) than going it alone.

In this episode you'll discover more about how my membership programme works - and why you should join it.

• What level of support to expect (Hint - it's a lot).
• Why I only work with 8 HR Consultants in each cohort.
• What's covered in the programme and how.
• The missing ingredient from most programmes that takes centre-stage in this programme.
• Why I say I can help you earn £70K or more - and what your end of the bargain is.
• And much, much more.

So tune in today and if you want to know more about how I'll help you build your £70K business then register your interest here.


Timestamps:

Introduction (00:00 - 01:20)

• Building a successful HR consultancy (00:10)
• Defining the programme’s purpose and audience (00:40)

The Key to a High-Performing Consultancy (01:20 - 04:30)

• Why lead generation is essential (01:33)
• Crafting an audience-driven marketing message (02:10)

Why Most Consultants Struggle (04:30 - 06:55)

• Common pitfalls in HR consultancy (04:45)
• The importance of strategic positioning (05:20)

How to Avoid the Feast-or-Famine Cycle (06:55 - 09:25)

• Building a reliable client pipeline (07:10)
• Using automated systems to streamline client outreach (08:00)

Programme Highlights: Tools and Support (09:25 - 13:15)

• Access to templates, video lessons, and strategies (09:35)
• The value of group coaching calls (11:05)

The Results You Can Expect (13:15 - 16:55)

• Gaining client consistency and stable income (13:25)
• Working towards an award-winning consultancy (15:05)

Important Caveat (16:55 - 18:20)

• Consistency and commitment are essential for success (17:05)

Analogy: Building Momentum Like a Steam Train (18:20 - 22:30)

• Slow starts lead to unstoppable momentum (18:35)
• The train needs constant fuel to keep moving forward (20:10)

What This Momentum Achieves (22:30 - 24:45)

• Consistent inbound leads and income growth (22:35)
• How to reach new levels of freedom in your career (23:20)

Final Invitation to Join (24:45 - 25:30)

• Overview of programme benefits and support (24:55)

Want My Help to Build Your £70K+ HR Consultancy?

1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need.

2️⃣ Apply to Join The Fastlane Formula – so we can work together 1-to-1 to get you earning £70K+ faster (and easier) than going it alone.

In this episode you'll discover more about my big promise - how to earn £70K as a HR Consultant:

• How to become the go-to consultant for high-paying clients.
• The secret to creating irresistible marketing messages that grab attention and generate leads.
• What the best lead generation method to tap into is — that doesn't waste time or money.
• Why learning to sell is essential (and easier than you think) when it comes to growing your business.
• 4 Post-sales strategies that turn satisfied clients into long-term advocates and referral sources.
• And much, much more.

So tune in today and if you want help in building your £70K business then register your interest here.


Timestamps:

• 1. Overview of the episode and its focus on building a £70K HR Consultancy (0:00 - 2:30)
• 2. Unravelling the big promise (1:20 - 6:45)
• 3. Defining a Target Market (6:45 - 13:33)
• 4. Creating Messages to Attract Your Audience (13:35 - 18:21)
• 5. Developing Your Service (18:22 - 25:00)
• 6. Lead Gen, Lead Gen, Lead Gen! (25:02 - 29:15)
• 7. Sales Heaven (29:16 - 35:29)
• 8. No Sales Marketing (35:30 - 39:00)
• 9. Post Sales Marketing (39:05 - 42:17)
• 10. Summary (42:18 - 44:15)

Want My Help to Build Your £70K+ HR Consultancy?

1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need.

2️⃣ Apply to Join The Fastlane Formula – so we can work together 1-to-1 to get you earning £70K+ faster (and easier) than going it alone.

This podcast is all about the harsh reality of being a self-employed HR Consultant and how to overcome the difficulties you'll no doubt have encountered, or will encounter.

Here's what you'll discover:

• The Truth About Being Self-Employed – Why running your own business isn’t all freedom and fun like people think it is.
• Surviving the Feast or Famine Cycle – The simple solution to ensuring your income doesn't going up and down like a rollercoaster.
• Imposter Syndrome Exposed – Learn how to crush the voice in your head that says, “You’re not good enough.”
• Avoid Admin Overload – Get simple tips to avoid drowning in unpaid work and focus on what matters most: growing your business.
• Loneliness No More – How to handle the isolation that comes with working alone so you stay motivated.

So tune in now, and get all this and more.

Want My Help to Build Your £70K+ HR Consultancy?

1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need.

2️⃣ Apply to Join The Fastlane Formula – so we can work together 1-to-1 to get you earning £70K+ faster (and easier) than going it alone.

This week's podcast is a little bit different than normal.

Instead of a discussion about marketing, sales or personal development you're gonna hear from Andrea who I've been working with for the past 8 weeks.

We talk about...

• What it was like to work with me for 8 weeks.
• The most surprising part of working with me.
• What could've gone better.
• What went well.
• How we met.
• Her expectations vs. what was actually delivered.
• Whether she'd recommend you work with me.

So tune in to this episode and get the skinny on what it's like working with me 1:1.

Timestamps:

• 00:05 – Nick introduces the podcast episode and guest Andrea Derbyshire.
• 01:20 – Andrea introduces herself and explains her diversity and inclusion consultancy.
• 02:40 – Andrea shares her first impression of Nick and how she connected with him.
• 04:30 – Andrea explains why she decided to join Nick's program.
• 05:15 – Nick and Andrea discuss the challenges of marketing and targeting a specific audience.
• 07:10 – Andrea reflects on the importance of defining her target market.
• 08:45 – Andrea shares the benefits of narrowing her target market.
• 09:30 – Nick emphasises the impact of focusing on a well-defined audience.
• 10:25 – Andrea talks about the helpful tools she learned to use, like Chat GPT, Waalaxy, and Loom.
• 11:30 – Andrea describes the support and feedback she received from Nick.
• 12:15 – Andrea mentions specific templates and models Nick provided, which helped her refine her marketing messages.
• 13:50 – Nick and Andrea discuss the importance of crafting key messages for lead magnets and emails.
• 14:45 – Andrea describes the challenges she faced with her outdated website.
• 16:20 – Andrea talks about hiring a graphic designer for professional branding and lead magnet design.
• 18:30 – Nick wraps up with a discussion about the importance of a cohesive brand image for consultancy growth.

Want My Help to Build Your £70K+ HR Consultancy?

1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need.

2️⃣ Apply to Join The Fastlane Formula – so we can work together 1-to-1 to get you earning £70K+ faster (and easier) than going it alone.

Wanna build your business for half price?

Then check out this mini bonus podcast.

And then join the fun here.

Want My Help to Build Your £70K+ HR Consultancy?

1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need.

2️⃣ Apply to Join The Fastlane Formula – so we can work together 1-to-1 to get you earning £70K+ faster (and easier) than going it alone.

We’ve all been there—staring at a blank screen, willing the words to appear. You know you need to put out content to attract clients, but no matter how much time you spend, the words just won’t flow.

So you procrastinate. You second-guess yourself. And before you know it, another week has passed without a single LinkedIn post, email, or blog.

But what if you could get high-quality content written in minutes—without the frustration?

Enter ChatGPT.

In this episode you'll discover:

• How ChatGPT can create every piece of marketing material you need - in minutes.
• The EXACT prompts I use (which you can steal) for generating the best content possible.
• What ChatGPT can create for you (Hint - it's a lot!).
• Why you should use ChatGPT over any other AI tool (at least for now).
• The 1 simple thing you can do when setting up ChatGPT that'll save you HOURS of frustration and repetition.

And much, much more!

So tune in now, and when you're ready, click here to join the fun.

Timestamps

• [00:00] Intro: Why ChatGPT is a Game-Changer for HR Consultants
• [01:10] What is ChatGPT?
• [04:36] How ChatGPT Helps HR Consultants Save Time
• [07:47] Why ChatGPT is Better Than Other AI Tools
• [10:57] Streamlining Your Work with ChatGPT
• [13:02] The Cost of ChatGPT: Free vs Paid Versions
• [15:19] The Power of Prompts: Getting the Best Results From ChatGPT
• [17:31] Nick’s Top Tips on How To Use ChatGPT Like a Pro
• [21:17] Avoiding Pitfalls: What Not to Do with ChatGPT
• [27:31] Final Thoughts: Why You Need to Try ChatGPT Today

Want My Help to Build Your £70K+ HR Consultancy?

1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need.

2️⃣ Apply to Join The Fastlane Formula – so we can work together 1-to-1 to get you earning £70K+ faster (and easier) than going it alone.

In this episode I'm joined by Sara McCracken to discuss using PR strategically in your marketing and why it can be so important for your business.

So tune in and discover:

• Why strategically using PR in your marketing can be SUPER helpful when it comes to getting leads and clients.
• What awards to try and win - and which to avoid (You shouldn't try and win any and every award!).
• Where PR is useful for you - and where it isn't.
• How to use PR to extract every last benefit possible to grow your business and get leads and clients.
• The simple first step you need to take BEFORE even considering using PR in your marketing strategy - and which most HR Consultants miss out (to their detriment).

And much, much more.

So tune in now because this could be an EXTREMELY eye-opening episode for you.

And if you want to catch up with Sara you can download her free guide, "Five PR tips for success every business owner needs to know" here. 

Want My Help to Build Your £70K+ HR Consultancy?

1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need.

2️⃣ Apply to Join The Fastlane Formula – so we can work together 1-to-1 to get you earning £70K+ faster (and easier) than going it alone.

In this episode I'm joined by Libby Langley to discuss being authentic in your marketing and why it's so important.

So tune in and discover:

• Why being authentic in your marketing is ESSENTIAL to your success in marketing (even if you don't know what it is).
• What authenticity in marketing is - and what it looks like.
• Where you can do your best marketing (and it doesn't have to be social media if you don't want it to be).
• How Libby would react if someone sent her a cucumber in the post.
• The simple first step you need to take BEFORE even considering marketing yourself - and which most HR Consultants miss out (to their detriment).

And much, much more.

So tune in now because this could be an EXTREMELY eye-opening episode for you.

Want My Help to Build Your £70K+ HR Consultancy?

1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need.

2️⃣ Apply to Join The Fastlane Formula – so we can work together 1-to-1 to get you earning £70K+ faster (and easier) than going it alone.

This episode is specifically for those who want to know what to expect when they join The HR Business Success Squad.

So tune in and discover:

• The exact steps you'll take when you join The HR Business Success Squad.
• What videos and walkthroughs you'll get access to to help you grow a powerful HR Consultancy.
• Where The HRCCCCS and The HR Business Success Squad differ.
• Why Lead Gen is the most important activity you can undertake when it comes to growing a HR Consultancy.
•  The 3 key pieces of marketing infrastructure you need to grow your HR Consultancy (and these aren't up for debate)
• And much, much more!

So tune in now, and when you're ready, click here to join the fun.

Want My Help to Build Your £70K+ HR Consultancy?

1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need.

2️⃣ Apply to Join The Fastlane Formula – so we can work together 1-to-1 to get you earning £70K+ faster (and easier) than going it alone.