Women in The Coaching Arena – Details, episodes &amp; analysis

Offer to Market in 30 Days programme - starts 16 September

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected]

Enjoyed This Episode?

Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

Mentioned in this episode:

Thinking about your next level in business? Next Level Mastermind

If you're an established coach or consultant earning around £3K–£5K/month or more — and you're ready for greater income, more freedom, and deeper authority in your field — The Next Level Mastermind could be your next step. This high-touch mastermind is for experienced coaches who want to: Refine their business model Build leveraged offers Step into greater leadership and visibility We officially start on Thursday 11 September 2025 — so summer is the time to apply. It’s application-only and spaces are limited. 👉 View the details and apply here: https://docs.google.com/document/d/1OHTaFtuCWJqeYelpAiwCBqiQyRAwhl1CBfHmfNm-OO8/edit?usp=sharing 💡 Not quite there yet? Start with The Business

76 | 5 Pre-Launch Mistakes That Are Costing You Thousands

Episode 76

jeudi 22 août 2024 • Duration 22:55

Let's explore the importance of pre-launch phases in building successful coaching programs. Jo shares her personal experiences, the common pre-launch mistakes such as insufficient planning, neglecting audience building, inconsistent messaging, ignoring data, and weak value propositions.

00:00 76. 5 Pre-Launch Mistakes That Are Costing You Thousands

00:41 Introduction and Personal Update

01:00 The Importance of Pre-Launch Phases

01:45 Common Pre-Launch Mistakes

02:48 Building and Engaging Your Audience

04:19 Crafting Consistent Messaging

05:30 Tracking Metrics and Data

06:07 Creating a Strong Value Proposition

06:30 Executing a Successful Pre-Launch

08:56 Key Elements of a Pre-Launch Strategy

13:27 The Power of a Waitlist

18:07 Upcoming Program: Offer to Market in 30 Days

19:52 Conclusion and Final Thoughts

Useful Links

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected]

Enjoyed This Episode?

Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

Mentioned in this episode:

Thinking about your next level in business? Next Level Mastermind

If you're an established coach or consultant earning around £3K–£5K/month or more — and you're ready for greater income, more freedom, and deeper authority in your field — The Next Level Mastermind could be your next step. This high-touch mastermind is for experienced coaches who want to: Refine their business model Build leveraged offers Step into greater leadership and visibility We officially start on Thursday 11 September 2025 — so summer is the time to apply. It’s application-only and spaces are limited. 👉 View the details and apply here: https://docs.google.com/document/d/1OHTaFtuCWJqeYelpAiwCBqiQyRAwhl1CBfHmfNm-OO8/edit?usp=sharing 💡 Not quite there yet? Start with The Business of Coaching: https://go.joannalottcoaching.com/thebusinessofcoaching

67 | What is a business strategy? The 5 Core Components

Episode 67

jeudi 20 juin 2024 • Duration 13:29

Jo Lott demystifies the concept of a "business strategy" and breaks it down into five core components that are essential for building a successful coaching business. She emphasises the importance of taking action and not getting bogged down in the planning stages, encouraging listeners to create a simple, usable strategy that can be iterated upon as their business grows.

Defining a Business Strategy [00:02:00 - 00:03:59]
The Five Core Components of a Business Strategy [00:04:00 - 00:10:59]
Clarity (Purpose, Mission, Vision, Brand) [00:04:00 - 00:05:59]
Offer (What you're selling) [00:06:00 - 00:06:59]
Marketing (How you'll get your business known) [00:07:00 - 00:07:59]
Finances (Goals, Pricing, Legal Structure) [00:08:00 - 00:09:59]
Operations (Systems, Processes, Team Management) [00:10:00 - 00:10:59]]

Useful Links

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected]

Enjoyed This Episode?

Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

Mentioned in this episode:

Thinking about your next level in business? Next Level Mastermind

If you're an established coach or consultant earning around £3K–£5K/month or more — and you're ready for greater income, more freedom, and deeper authority in your field — The Next Level Mastermind could be your next step. This high-touch mastermind is for experienced coaches who want to: Refine their business model Build leveraged offers Step into greater leadership and visibility We officially start on Thursday 11 September 2025 — so summer is the time to apply. It’s application-only and spaces are limited. 👉 View the details and apply here: https://docs.google.com/document/d/1OHTaFtuCWJqeYelpAiwCBqiQyRAwhl1CBfHmfNm-OO8/edit?usp=sharing 💡 Not quite there yet? Start with The Business of Coaching: https://go.joannalottcoaching.com/thebusinessofcoaching

66 | Behind the Scenes: Zoe Fenn shares her business building journey

Episode 66

jeudi 13 juin 2024 • Duration 21:53

Jo shares a case study conversation with her client Zoe Fenn. Zoe's journey highlights the challenges of running a business alone, even with prior experience, and the invaluable support and guidance Jo's programme provided. Zoe's testimonial exemplifies the transformative impact Jo aims for with her clients.

Show Notes:

[00:00 - 02:00] Introduction and background on the podcast's focus.

[02:00 - 03:00] Jo's excitement to share Zoe's case study and the significance it holds for her.

[03:00 - 04:00] Zoe's background and the challenges she faced before joining Jo's program.

[04:00 - 06:00] The valuable support and resources Zoe found helpful in the program.

[06:00 - 08:00] The results and progress Zoe achieved through the program.

[08:00 - 10:00] Zoe's success in selling her group program and creating an individual program.

[10:00 - 11:00] Zoe's biggest takeaway: staying focused on the client's needs and perspective.

[11:00 - 13:00] The importance of understanding the client's language, priorities, and challenges.

[13:00 - 15:00] The difficulty of seeing one's own blind spots and the value of external support.

[15:00 - 16:00] Zoe's plans for designing and delivering her group program.

[16:00 - 17:00] Zoe's recommendation of Jo's program to others feeling entrepreneurial.

[17:00 - 19:00] Zoe's praise for Jo's expertise, responsiveness, warmth, and coaching approach.

[19:00 - 20:00] Jo's closing remarks and call to action.

Useful Links

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected]

Enjoyed This Episode?

Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

Mentioned in this episode:

Thinking about your next level in business? Next Level Mastermind

If you're an established coach or consultant earning around £3K–£5K/month or more — and you're ready for greater income, more freedom, and deeper authority in your field — The Next Level Mastermind could be your next step. This high-touch mastermind is for experienced coaches who want to: Refine their business model Build leveraged offers Step into greater leadership and visibility We officially start on Thursday 11 September 2025 — so summer is the time to apply. It’s application-only and spaces are limited. 👉 View the details and apply here: https://docs.google.com/document/d/1OHTaFtuCWJqeYelpAiwCBqiQyRAwhl1CBfHmfNm-OO8/edit?usp=sharing 💡 Not quite there yet? Start with The Business of Coaching: https://go.joannalottcoaching.com/thebusinessofcoaching

65 | The 5 Lessons I Wish I Knew 5 Years Ago When Starting My Coaching Business

Episode 65

jeudi 6 juin 2024 • Duration 16:52

Listen in for five lessons Jo wishes she'd known five years ago when she quit her job and trained as a coach. These lessons are valuable insights for both new and experienced coaches who want to grow their businesses and move forward.

Show Notes with Time Stamps:

[00:00:00] - Introduction to the podcast and Jo Lott.

Lesson 1: Get Clear on Your Niche and Ideal Client [00:01:00]

The mistake of being a generalist and working with anyone.
The importance of niching down and being specific about your target market.
Examples of niching down (e.g., coaches already earning £10K per month)

Lesson 2: Learn to Become Comfortable with Being Visible [00:04:00]

The necessity of being visible, whether through social media or other methods.
Finding a consistent approach that works for you.
Having a mission and goal beyond just financial success.

Lesson 3: Focus on Delivering Great Results [00:06:00]

The importance of case studies and testimonials for business success.
Continuously reflecting on how to improve and support clients.
The balance between pure coaching and mentoring/sharing experience.

Lesson 4: Don't Undervalue Yourself [00:08:00]

The tendency for coaches to undercharge their services.
The importance of researching and charging professional rates.
The relationship between price and perceived value.
Gradually increasing prices as you gain experience and credibility.

Lesson 5: Find Your Community [00:11:00]

The difficulty of doing this alone and the importance of community.
Surrounding yourself with like-minded individuals and positive environments.
Jo Lott's program, "The Business of Coaching," as a potential community.

Final Thoughts [00:13:00]

Having faith and believing in the possibility of success.
Taking consistent action to build faith.
Success may not always look like the initial vision.

[00:15:00] - Closing remarks, free resources, and call to action.

Useful Links

Onboarding and Retention Guide (£7)

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected]

Enjoyed This Episode?

Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

Mentioned in this episode:

Thinking about your next level in business? Next Level Mastermind

If you're an established coach or consultant earning around £3K–£5K/month or more — and you're ready for greater income, more freedom, and deeper authority in your field — The Next Level Mastermind could be your next step. This high-touch mastermind is for experienced coaches who want to: Refine their business model Build leveraged offers Step into greater leadership and...

64 | A Step by Step Guide to Starting and Growing a Coaching Business

Episode 64

jeudi 30 mai 2024 • Duration 16:55

Listen in for a comprehensive step-by-step guide to starting and growing a successful coaching business. Drawing from Jo's personal journey and experience, she provides practical tips, strategies, and insights to help coaches overcome fears, build confidence, and create a thriving business. Whether you're just starting out or looking to take your coaching business to the next level, this episode offers invaluable advice and actionable steps to achieve your goals.

Timestamps:

[00:00:00] Introduction

[00:01:00] The Importance of Foundational Steps

[00:02:00] Personal Journey: From Self-Doubt to Confidence

[00:03:00] Daily Practices for Success

Morning affirmations
Daily meditation
Celebrating wins
Overcoming limiting beliefs
Gratitude journal
Confidence course
Positive intelligence course
LinkedIn challenge

[00:06:00] Balancing Time and Effectiveness

[00:07:00] Essential Steps to Start Your Coaching Business

Overcoming fear
Vision, mission, and values
Setting financial goals
Deciding on a business format and setting up a business bank account
Setting up professional indemnity insurance

[00:09:00] Marketing and Identifying Your Niche

[00:10:00] Creating Tangible Offers and Growing Your Audience

[00:11:00] Final Tips and Website Setup

Website and email address
Onboarding system and contracts

[00:12:00] Summary and Caveat

Mastering marketing and sales as a skill
Investing time and money into learning

[00:14:00] Special Offer for Jo Lott's Mentorship Programme

[00:15:00] Closing Remarks and Free Resources

Useful Links

FREE LIVE Workshop: How to become the go-to-coach - 24 May 10am-11.15am.

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected]

Enjoyed This Episode?

Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

Mentioned in this episode:

Thinking about your next level in business? Next Level Mastermind

If you're an established coach or consultant earning around £3K–£5K/month or more — and you're ready for greater income, more freedom, and deeper authority in your field — The Next Level Mastermind could be your next step. This high-touch mastermind is for experienced coaches who want to: Refine their business model Build leveraged offers Step into greater leadership and visibility We officially start on Thursday 11 September 2025 — so summer is the time to apply. It’s application-only and spaces are limited. 👉 View the details and apply here:...

63 | 6 Lucrative Coaching Niches: Finding Your Profitable Niche

Episode 63

jeudi 23 mai 2024 • Duration 15:32

Let's explore the most lucrative and profitable coaching niches to help you find your niche sweet spot. Jo emphasises the importance of getting niche-specific to attract clients motivated to pay for solutions to their real problems. She dives into six promising niches - business, executive/leadership, financial, career, life, and relationships - sharing high-level strategies for positioning your services.

Timestamps:

[00:00 - 02:00] Introduction

[02:00 - 06:30] Business & Executive/Leadership Coaching Niches

[06:30 - 09:30] Financial & Career Coaching Niches

[09:30 - 12:00] Life & Relationship Coaching Niches

[12:00 - 14:00] Recap & Closing Thoughts

Whether you're just starting out or re-evaluating your niche, this episode will help you find your lucrative coaching focus.

Useful Links

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected]

Enjoyed This Episode?

Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

Mentioned in this episode:

Thinking about your next level in business? Next Level Mastermind

If you're an established coach or consultant earning around £3K–£5K/month or more — and you're ready for greater income, more freedom, and deeper authority in your field — The Next Level Mastermind could be your next step. This high-touch mastermind is for experienced coaches who want to: Refine their business model Build leveraged offers Step into greater leadership and visibility We officially start on Thursday 11 September 2025 — so summer is the time to apply. It’s application-only and spaces are limited. 👉 View the details and apply here: https://docs.google.com/document/d/1OHTaFtuCWJqeYelpAiwCBqiQyRAwhl1CBfHmfNm-OO8/edit?usp=sharing 💡 Not quite there yet? Start with The Business of Coaching: https://go.joannalottcoaching.com/thebusinessofcoaching

62 | No Excuses: Developing the Whatever-It-Takes Mindset

Episode 62

jeudi 16 mai 2024 • Duration 17:22

Jo gets tough and challenges coaches to adopt a "no excuses" whatever-it-takes mindset, especially in the early years of building their business. She shares the importance of hustle periods, taking imperfect action, being resourceful about generating income, and operating with a relentless determination to find a way to make your coaching business thrive no matter what.

Show Notes:

[00:00:00] - Introduction

[00:01:00] - The reality that building a coaching business requires intense periods of hustle and giving up things in the first 2 years.

[00:02:00] - Key mindsets for success: The Hustle Mindset of concentrated, intense effort for periods, then recuperating.

[00:03:00] - Example of Jo's recent 6-week launch period with intense, daily showing up.

[00:04:00] - Embracing a "no excuses" mentality of "I can and I will - watch me."

[00:05:00] - Getting past perfectionism/paralysis and taking imperfect action to build momentum.

[00:06:00] - Balancing hustle with feminine receiving energy. Don't underestimate the power of short hustle periods.

[00:07:00] - Jo's "Offer to Market in 30 Days" program that catapults clients forward through an intense 30-day sprint.

[00:08:00] - The need to develop emotional capacity for hustle through doing it.

[00:09:00] - You wouldn't stop/start this way in a job - be consistent with your business.

[00:10:00] - Using accountability partners and planning to take imperfect action daily.

[00:11:00] - Getting over the shame of making money outside of coaching when you need cashflow.

[00:12:00] - Being willing to do things you don't love if needed to generate income for your business.

[00:13:00] - Resourcefulness as a coach - finding creative ways to market, partner, create offers when resources are limited.

[00:14:00] - Case study of a client getting a part-time coaching job alongside her business.

[00:15:00] - The simple but not easy path of operating from "I'll find a way no matter what."

[00:16:00] - Closing thoughts - tap into grit, resilience and a resourceful mindset.

Useful Links

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected]

Enjoyed This Episode?

Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

Mentioned in this episode:

Thinking about your next level in business? Next Level Mastermind

If you're an established coach or consultant earning around £3K–£5K/month or more — and you're ready for greater income, more freedom, and deeper authority in your field — The Next Level Mastermind could be your next step. This high-touch mastermind is for experienced coaches who want to: Refine their...

61 | The Overlooked Profit Multiplier: How to Create Your Signature Coaching Framework

Episode 61

jeudi 9 mai 2024 • Duration 17:33

Let's discuss the often overlooked importance of creating your own signature coaching framework. Jo provides a step-by-step process for developing a unique methodology that can help you stand out in your niche, command higher rates, streamline your delivery, and elevate your expertise.

Show Notes

[00:00:00] Jo starts by highlighting three key reasons why coaches should consider creating their own signature framework:

[00:01:35] It allows you to command higher rates by shifting the focus away from hourly pricing to the value of your comprehensive system and results.

[00:03:50] It streamlines and scales your delivery by providing an established process to move clients through, preventing you from reinventing the wheel with each new client.

[00:04:45] It elevates your expertise and authority by demonstrating a well-thought-out process for guiding clients from start to finish.

[00:06:30] Jo then outlines a five-step framework creation process:

[00:06:45] Get hyper-focused on your niche and the specific transformation/outcome you want to focus on.

[00:07:35] Map out the transformational journey you'll take your clients on, typically consisting of 3-6 phases or steps.

[00:08:40] Add your unique methodologies and models – your "special sauce" that differentiates your approach.

[00:10:45] Systematise and create supporting materials (worksheets, assessments, etc.) to smoothly deliver your process.

[00:12:45] Map out how you'll package and offer your framework (e.g., high-ticket coaching programme, digital course, book, etc.).

[00:14:20] Throughout the episode, Jo emphasises the importance of niching down, innovating your approach, and positioning yourself as the go-to expert in your field. She also stresses that while supporting materials are helpful, the true value lies in your coaching expertise and ability to guide clients through the process.

Useful Links

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected]

Enjoyed This Episode?

Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

Mentioned in this episode:

Thinking about your next level in business? Next Level Mastermind

If you're an established coach or consultant earning around £3K–£5K/month or more — and you're ready for greater income, more freedom, and deeper authority in your field — The Next Level Mastermind could be your next step. This high-touch mastermind is for experienced coaches who want to: Refine their business model Build leveraged offers Step into greater leadership and visibility We officially start on Thursday 11 September 2025 — so summer is the time to apply. It’s...

60 | Storytelling Secrets to Attract Coaching Clients

Episode 60

jeudi 2 mai 2024 • Duration 20:02

This episode dives deep into the powerful role that storytelling can play in attracting coaching clients and building a successful coaching business. Joanna discusses the psychological reasons why stories resonate so deeply with us as humans, tapping into our emotions and creating a sense of connection and relatability. She explains the "hero's journey" narrative arc that is found in so many stories we love, and why this universal story structure tends to resonate across audiences.

[00:00 - 1:00] Intro about the Women in the Coaching Arena podcast

[1:00 - 2:00] Introduction and overview of the storytelling topic

[2:00 - 4:30] Understanding the psychology behind storytelling: mirror neurons, tapping into emotions, the hero's journey arc

[4:30 - 7:00] Types of stories for coaches: personal hero's journey, client success stories, inspirational stories, educational stories

[7:00 - 10:00] How to craft compelling stories with key story elements and vivid details

[10:00 - 12:30] Using metaphors and analogies effectively in storytelling

[12:30 - 15:00] Incorporating stories into your marketing: website, emails, social media, sales calls

[15:00 - 16:30] Summary of why storytelling is powerful for attracting clients and building know, like and trust

[16:30 - 17:00] Call to action to utilise storytelling

Joanna emphasises that stories create the critical emotional connection that allows prospects to know, like and trust you - which is essential for converting them into paying clients. The episode is packed with motivating examples and strategic advice for coaches looking to harness the power of storytelling in their businesses.

Useful Links