Marketing in the Madness – Details, episodes & analysis

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In today’s hyper-competitive market, playing it safe is no longer a viable strategy for growth. To stand out and drive commercial success, businesses must embrace bold marketing innovations that break the mould and challenge the status quo.

Whether redefining customer experiences or shaking up traditional industry norms, the key to thriving in this fast-paced landscape is a fearless approach to bold marketing innovations.

This week on Marketing in the Madness, we're looking into the transformative power of innovation and commercial growth with our brilliant guest, Heidrun Luyt. A seasoned commercial transformer who’s crossed industries to bring fresh, bold perspectives to marketing.

But, we're doing more than just talking about innovation, we’re dissecting how it drives profitability and transforms businesses.

Heidrun shares her incredible journey—from fashion retail to B2B SaaS—and how breaking industry norms has fueled her success. Together, we explore the importance of being brave in your marketing strategies and why sometimes, the most significant innovations are not about new technology but about daring to do things differently.

🚀 The Courage to Innovate
We discuss why brands need to break the rules of the traditional playbook and embrace bold, new strategies to drive true growth. And why staying in your lane might just be holding you back

🤝 The Intersection of Marketing and Commercial Growth
We explore how bold marketing innovations aren't just about brand awareness but a crucial driver of sales and profitability. Heidrun emphasises the importance of marketing teams stepping into the light and leading commercial transformation

💡 Innovating Beyond Technology
Discover how simplification and customer understanding can lead to some of the most impactful innovations, even in industries as complex as derivatives trading

👥 The Shift to Social-First B2B Marketing
As social media dominates more of our daily interactions, Heidrun highlights the importance of B2B brands showing up where their customers live—online. It's the perfect opportunity to learn how to effectively merge B2B and B2C strategies to create a seamless customer experience

⚡ From Digital to Real
Why digital-only strategies are no longer enough. We uncover how going "real" with out-of-home advertising and physical presence can make a significant impact in a crowded digital space

So, whether you’re looking to shake things up in your current marketing approach, understand how to better align with sales teams, or simply gain inspiration from someone who’s mastered the art of cross-industry innovation, this episode is packed with actionable insights.

📢 Don’t forget to LIKE & SUBSCRIBE to stay updated with future episodes.

Disclaimer: The views and opinions expressed in this podcast are those o

Katie Street:
https://www.linkedin.com/in/katiestreet/
https://www.instagram.com/streetmate/

Marketing in The Madness
https://marketinginthemadness.buzzsprout.com/
https://www.linkedin.com/company/marketing-in-the-madness-podcast/
https://www.instagram.com/marketinginthemadness/

Follow Street Agency:
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https://www.linkedin.com/company/streetagency/

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Client-agency relationships are at the heart of the marketing industry, yet they are undergoing a significant transformation. As business models shift and digital platforms evolve, the dynamics between clients and agencies are being redefined. In the midst of this chaos, those who adapt will thrive, while others risk getting left behind.

Welcome back to another thought-provoking episode of Marketing in the Madness! This week, we’re exploring the client-agency dynamic in a rapidly changing marketing landscape with the brilliant Tony Spong, a veteran of the AAR Group who has witnessed firsthand how the digital revolution is reshaping the industry. Together, we delve into the strategies businesses need to adopt to stay competitive and the crucial role that human connection still plays in a tech-driven world.

In this episode, we don’t just talk about the shifts in marketing—we dissect the evolving client-agency relationships and how agencies can stand out in an increasingly crowded marketplace. Tony’s extensive experience and keen insights make this conversation indispensable for anyone looking to navigate the complexities of modern marketing.

If you’re ready to understand the forces driving change in marketing today, here’s a glimpse of what we cover:

🚀 The Digital Marketing Revolution: Unpack how the shift in business models has transformed marketing strategies and why staying agile is more critical than ever.

🤝 Redefining Client-Agency Relationships: Discover why simplicity, trust, and empathy are now the pillars of successful client-agency relationships and learn how agencies can better position themselves in this new era.

💡 Brand Strategy in the Modern World: Tony shares how brands are pivoting to adapt to market changes and why a strong, consistent brand presence is more vital than ever.

👥 The Power of Human Connection: In an age dominated by digital tools, we explore why face-to-face interactions and maintaining company culture are still crucial to fostering innovation and creativity.

⚡ Standing Out in a Crowded Market: Learn actionable strategies for agencies to differentiate themselves, attract the right clients, and thrive amidst intense competition.

Tony’s deep understanding of the industry and his forward-thinking approach make this episode a must-listen for marketers, agency leaders, and business professionals alike. His passion for helping businesses navigate the complexities of today’s marketing landscape is both insightful and inspiring, offering a fresh perspective on what it takes to succeed in these turbulent times.

Whether you want to refine your marketing strategy, improve client-agency relationships, or stay ahead of the curve, this episode is packed with valuable insights and practical advic

Katie Street:
https://www.linkedin.com/in/katiestreet/
https://www.instagram.com/streetmate/

Marketing in The Madness
https://marketinginthemadness.buzzsprout.com/
https://www.linkedin.com/company/marketing-in-the-madness-podcast/
https://www.instagram.com/marketinginthemadness/

Follow Street Agency:
https://street.agency/
https://www.instagram.com/street.agency/
https://www.linkedin.com/company/streetagency/

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Harnessing sales and marketing collaboration is the linchpin of success in any forward-thinking business, yet many still struggle to fuse these pivotal teams effectively… This week's episode is your blueprint to ensure you're not among them.

We're diving deep into the art of leveraging your sales team to supercharge your marketing efforts with Laura Thornley, EMEA Field Marketing Leader at Contentful. As a seasoned leader and advocate for strategic sales and marketing collaboration, Laura knows that true understanding between these departments can radically transform customer engagement and drive targeted outcomes. 🤝

And by mastering this sales and marketing collaboration, you will see your business grow in ways you never imagined…

In this week’s episode of our podcast, Laura joins us to explore the vital principles of cultivating a dynamic relationship between sales and marketing: From integrating sales insights to refine marketing strategies, to nurturing a culture where both teams are aligned in their goals—it's a treasure trove of wisdom and practical advice on building a cohesive powerhouse.
 

In this episode, you’ll discover:

🚀 How close sales and marketing collaboration can lead to more insightful customer understanding and significantly more effective campaigns.

👥 Strategies for building strong, enduring relationships within your teams to foster an environment of mutual trust and goal achievement.

🖌 Techniques for leveraging sales insights to tailor marketing materials that resonate deeply with target demographics.

🔗 The importance of relationship-building in crafting a united front that drives both sales and marketing towards common objectives.

💡 Leadership insights from Laura on how fostering this partnership can create a cycle of continuous improvement and innovation.

So, if you’re ready to elevate your business and create an environment where both sales and marketing teams thrive together, tune into this essential episode now to unlock the strategies you need to succeed, believe us, it's not to be missed.

📢 Don’t forget to LIKE & SUBSCRIBE to keep up-to-date with future releases. And if you enjoyed this episode, please leave us a review and share it with your network. Your support helps us reach more people and continue to share insights into the current market.

Links & references

 Laura Thornley

https://www.linkedin.com/in/lau-thornley/

 Contentful

https://www.contentful.com/

Katie Street:
https://www.linkedin.com/in/katiestreet/
https://www.instagram.com/streetmate/

Marketing in The Madness
https://marketinginthemadness.buzzsprout.com/
https://www.linkedin.com/company/marketing-in-the-madness-podcast/
https://www.instagram.com/marketinginthemadness/

Follow Street Agency:
https://street.agency/
https://www.instagram.com/street.agency/
https://www.linkedin.com/company/streetagency/

Send us a text

We’re excited to bring you another must-listen BONUS episode of our podcast series. This week, we're joined by Laura Thornley, the EMEA Field Marketing Leader at Contentful, who is at the forefront of empowering women in the business world.

In this empowering episode "Finding your voice and embracing authenticity", Laura shares her insightful journey as a working mother and business leader, tackling the unique challenges that women face in the workplace, aiming to shed light on the struggles and triumphs of both women and working mothers in the business world and the critical importance of finding and fostering authentic voices & authenticity at work.


🌟 What to Expect in This Episode:

💬  Discover the power of embracing your true self to foster genuine connections and professional growth.

🧭  Hear Laura discuss the hurdles that female professionals and working mothers face and the strategies to overcome them.

👥 Learn about initiatives that Contentful and other industry leaders are taking to create more inclusive and supportive environments.

📣 Gain insights from real-life stories of women who are breaking barriers and making substantial contributions to their fields.

Laura not only shares strategies for overcoming systemic obstacles but also highlights the importance of supportive networks and mentorship in achieving career milestones. Her personal experiences as a leader and a mother add a rich layer of relatability as she advocates for workplaces where women can thrive without compromise.



🎙️ Tune into this riveting episode to understand the significance of authentic leadership and how it can transform the business landscape for women. If this episode inspires you, be sure to explore our other bonus episodes dedicated to advocating for equality and empowerment.



📢 Don’t forget to LIKE & SUBSCRIBE  to keep up-to-date with future releases. And if you enjoyed this episode, please leave us a review and share it with your network. Your support helps us reach more people and continue to share insights into the current market.


Links & references

Laura Thornley

https://www.linkedin.com/in/lau-thornley/

Contentful

https://www.contentful.com/

Katie Street:
https://www.linkedin.com/in/katiestreet/
https://www.instagram.com/streetmate/

Marketing in The Madness
https://marketinginthemadness.buzzsprout.com/
https://www.linkedin.com/company/marketing-in-the-madness-podcast/
https://www.instagram.com/marketinginthemadness/

Follow Street Agency:
https://street.agency/
https://www.instagram.com/street.agency/
https://www.linkedin.com/company/streetagency/

Send us a text

Would you hire a “Chief Happiness Officer”? 🤔

Someone dedicated to looking after the happiness of your team?

Abdul Khaled is looking for one to join challenger brand, E.ON Next.

As the Head of Digital; Customer Experience and Digital Products, Abdul believes that to deliver the highest possible level of service and product for customers, and drive a customer centric experience, you have to start with your people. 👥

In this episode of Marketing in the Madness, Abdul joins Katie Street to reveal his 5 key principles for driving a high performance culture. 

From attracting rockstar talent, to recruiting top performers who challenge your current team, to driving ambition and diversity - this episode is jam-packed with advice on how to create a culture of excellence. 

In this episode you’ll discover: 

🚀How a shift towards customer-centric, digital-first strategies can catapult your business to new heights.
 
👥Strategies for creating a culture that promotes continuous improvement and excellence.
 
🖌Tactics for building trust within teams and fostering a psychologically safe environment for creative problem-solving.
 
🔗Prioritising cultural fit and personal connections in the hiring process to build a cohesive team.

💡Leadership skills for setting ambitious goals, leading by example and providing tactical guidance.

Abdul Khaled: https://www.linkedin.com/in/abdul-khaled-digital/

Katie Street:
https://www.linkedin.com/in/katiestreet/
https://www.instagram.com/streetmate/

Marketing in The Madness
https://marketinginthemadness.buzzsprout.com/
https://www.linkedin.com/company/marketing-in-the-madness-podcast/
https://www.instagram.com/marketinginthemadness/

Follow Street Agency:
https://street.agency/
https://www.instagram.com/street.agency/
https://www.linkedin.com/company/streetagency/

Send us a text

We're on a mission to empower women & revolutionise the business world so women everywhere have an equal opportunity to success. A key movement in making that possible is empowering women through mentorship, which E.on Next Head of Digital, Abdul Khaled is leading the way on. And we wanted to get the low down on the 'Why' and 'How' he is doing it.

We're back with another powerful BONUS episode of Marketing In The Madness, where Katie Street dives into the pressing need for not only equality and inclusion but also the empowerment of women in the workplace. This episode marks a significant collaboration with MAD//Fest, aimed at addressing gender biases and creating supportive environments for women's career growth, particularly within the tech and marketing sectors.

This week’s episode welcomes Abdul Khalled, a visionary leader dedicated to fostering female empowerment through a new mentorship program at E.on Next, to share a male perspective on advocating for change and creating inclusive environments that promote growth and opportunity for women.

Abdul shares his experiences of seeing talented women reject roles or hold back their ideas due to the male-dominated environment and the systemic barriers they face. Sharing what he is doing to drive change and introducing a groundbreaking mentorship program to empower women in his digital team; emphasising the importance of role models and calling for male activists, not just allies, to actively promote gender equality.

You can expect to hear:

💪 Breaking Down Barriers for Women: Addressing the systemic barriers women face in their careers and sharing insightful strategies for organizations to create more supportive environments.

🛠️ How Tech and Marketing Sectors Can Lead Inclusivity: Highlighting successful initiatives, such as mentorship programs and diverse hiring practices, that have reshaped industry landscapes.

👨‍💼 Business Case for Inclusion: Discover how fostering a culture where everyone feels valued and heard leads to greater employee satisfaction and improved financial performance.

👩‍💼 Empowering Female Leaders: The Importance of role models and Male Activists in promoting gender equality and supporting women’s career advancement.

And so much more...

Abdul's personal insights as a father and a leader add depth to his commitment to fostering an environment where everyone, regardless of gender, can thrive. This supports his calling for more businesses to adopt similar practices to drive innovation and success.

🎙️ Tune in to this empowering episode and discover the benefits of empowering women in business, and if this

Katie Street:
https://www.linkedin.com/in/katiestreet/
https://www.instagram.com/streetmate/

Marketing in The Madness
https://marketinginthemadness.buzzsprout.com/
https://www.linkedin.com/company/marketing-in-the-madness-podcast/
https://www.instagram.com/marketinginthemadness/

Follow Street Agency:
https://street.agency/
https://www.instagram.com/street.agency/
https://www.linkedin.com/company/streetagency/

Send us a text

Want to learn the secrets behind some of the biggest retail innovations of the past decade? 🛍️

Introducing Fabrice Khullar; Selfridges, Director of Product, Tech & UX and previously leading digital transformation at Sainsbury’s and Sky ✨

In this episode of Marketing in the Madness, Fabrice pulls back the curtain on major projects that transformed the customer experience. 

From designing apps that changed how we grocery shop to creating new digital experiences in luxury fashion 👗👜👡

In this episode you will:

🚀Learn how global brands like Selfridges, Sainsbury’s and Sky stay ahead of the curve.
🤖Find out how cutting-edge technologies like AI are disrupting retail and what’s next on the horizon.
📱Get the inside scoop on how top brands generate ideas, test concepts and turn customer insights into amazing products.

This episode will give you exclusive strategies for driving innovation that you won’t find anywhere else.

Click play now to discover how the retail giants do it 🎥🎙️

Fabrice Khullar: https://www.linkedin.com/in/fabrice-khullar-4309153/

The Choice Factory: https://www.richardshotton.com/the-choice-factory

Katie Street:
https://www.linkedin.com/in/katiestreet/
https://www.instagram.com/streetmate/

Marketing in The Madness
https://marketinginthemadness.buzzsprout.com/
https://www.linkedin.com/company/marketing-in-the-madness-podcast/
https://www.instagram.com/marketinginthemadness/

Follow Street Agency:
https://street.agency/
https://www.instagram.com/street.agency/
https://www.linkedin.com/company/streetagency/

Send us a text

Katie Street:
https://www.linkedin.com/in/katiestreet/
https://www.instagram.com/streetmate/

Marketing in The Madness
https://marketinginthemadness.buzzsprout.com/
https://www.linkedin.com/company/marketing-in-the-madness-podcast/
https://www.instagram.com/marketinginthemadness/

Follow Street Agency:
https://street.agency/
https://www.instagram.com/street.agency/
https://www.linkedin.com/company/streetagency/

Send us a text

Only 2% of all capital raised in the UK goes back to a female entrepreneur 🤯

And 87p in every £1 goes to back all-male teams 😲

It’s time to take a stand, and the powerhouse leading the change is this week’s podcast guest - Debbie Wosskow. 

As Co-Chair of the UK’s Invest in Women TaskForce, Debbie is creating the biggest funding pot in the world for female entrepreneurs to make the UK the best place in the world to be a female founder. 💪👩‍💻

Because right now - it’s not. And what makes Debbie the right person for this job? 

She has built and sold multiple businesses, including AllBright - the leading career network for women and Love Home Swap, which she sold for an incredible $53 million! 💰

Hear all about Debbie’s career journey, how she’s inspired change and what new venture she is currently working on in her shift into the wellness industry by tuning in. 

In this episode you’ll discover: 

👥The importance of building strong networks for support, opportunities and empowering other women. 

🤝Practical negotiation tips for getting paid what you deserve in the workplace.

💰The funding disparities facing female entrepreneurs.

🚀How you can help advocate for more female investors 

📈Financial autonomy for women, with insights on saving, investing, and breaking free from traditional gender roles.

Debbie Wosskow, OBE: https://www.linkedin.com/in/debbiewosskowobe/
Believe. Build. Become. : https://www.amazon.co.uk/Believe-Build-Become-Supercharge-Career/dp/0753554011/ref=tmm_pap_swatch_0?_encoding=UTF8&qid=&sr=
The Better Menopause: https://thebettermenopause.com/
AllBright: https://www.allbrightcollective.com/

Katie Street:
https://www.linkedin.com/in/katiestreet/
https://www.instagram.com/streetmate/

Marketing in The Madness
https://marketinginthemadness.buzzsprout.com/
https://www.linkedin.com/company/marketing-in-the-madness-podcast/
https://www.instagram.com/marketinginthemadness/

Follow Street Agency:
https://street.agency/
https://www.instagram.com/street.agency/
https://www.linkedin.com/company/streetagency/

Send us a text

Katie Street:
https://www.linkedin.com/in/katiestreet/
https://www.instagram.com/streetmate/

Marketing in The Madness
https://marketinginthemadness.buzzsprout.com/
https://www.linkedin.com/company/marketing-in-the-madness-podcast/
https://www.instagram.com/marketinginthemadness/

Follow Street Agency:
https://street.agency/
https://www.instagram.com/street.agency/
https://www.linkedin.com/company/streetagency/