Explore every episode of the podcast Marketing in the Madness
| Title | Pub. Date | Duration | |
|---|---|---|---|
| Driving Growth Through Bold Marketing Innovations with Heidrun Luyt | 03 Sep 2024 | 00:40:32 | |
In today’s hyper-competitive market, playing it safe is no longer a viable strategy for growth. To stand out and drive commercial success, businesses must embrace bold marketing innovations that break the mould and challenge the status quo. Katie Street: Follow Street Agency: | |||
| Client-Agency Dynamics In The Age of Digital Disruption with Tony Spong | 27 Aug 2024 | 00:47:23 | |
Client-agency relationships are at the heart of the marketing industry, yet they are undergoing a significant transformation. As business models shift and digital platforms evolve, the dynamics between clients and agencies are being redefined. In the midst of this chaos, those who adapt will thrive, while others risk getting left behind. Welcome back to another thought-provoking episode of Marketing in the Madness! This week, we’re exploring the client-agency dynamic in a rapidly changing marketing landscape with the brilliant Tony Spong, a veteran of the AAR Group who has witnessed firsthand how the digital revolution is reshaping the industry. Together, we delve into the strategies businesses need to adopt to stay competitive and the crucial role that human connection still plays in a tech-driven world. In this episode, we don’t just talk about the shifts in marketing—we dissect the evolving client-agency relationships and how agencies can stand out in an increasingly crowded marketplace. Tony’s extensive experience and keen insights make this conversation indispensable for anyone looking to navigate the complexities of modern marketing. If you’re ready to understand the forces driving change in marketing today, here’s a glimpse of what we cover: 🚀 The Digital Marketing Revolution: Unpack how the shift in business models has transformed marketing strategies and why staying agile is more critical than ever. 🤝 Redefining Client-Agency Relationships: Discover why simplicity, trust, and empathy are now the pillars of successful client-agency relationships and learn how agencies can better position themselves in this new era. 💡 Brand Strategy in the Modern World: Tony shares how brands are pivoting to adapt to market changes and why a strong, consistent brand presence is more vital than ever. 👥 The Power of Human Connection: In an age dominated by digital tools, we explore why face-to-face interactions and maintaining company culture are still crucial to fostering innovation and creativity. ⚡ Standing Out in a Crowded Market: Learn actionable strategies for agencies to differentiate themselves, attract the right clients, and thrive amidst intense competition. Tony’s deep understanding of the industry and his forward-thinking approach make this episode a must-listen for marketers, agency leaders, and business professionals alike. His passion for helping businesses navigate the complexities of today’s marketing landscape is both insightful and inspiring, offering a fresh perspective on what it takes to succeed in these turbulent times. Whether you want to refine your marketing strategy, improve client-agency relationships, or stay ahead of the curve, this episode is packed with valuable insights and practical advic Katie Street: Follow Street Agency: | |||
| The Importance of Relationships in Marketing with Contentful's EMEA Field Marketing Lead, Laura Thornley #42 | 26 Jun 2024 | 00:37:03 | |
Harnessing sales and marketing collaboration is the linchpin of success in any forward-thinking business, yet many still struggle to fuse these pivotal teams effectively… This week's episode is your blueprint to ensure you're not among them. We're diving deep into the art of leveraging your sales team to supercharge your marketing efforts with Laura Thornley, EMEA Field Marketing Leader at Contentful. As a seasoned leader and advocate for strategic sales and marketing collaboration, Laura knows that true understanding between these departments can radically transform customer engagement and drive targeted outcomes. 🤝 And by mastering this sales and marketing collaboration, you will see your business grow in ways you never imagined… In this week’s episode of our podcast, Laura joins us to explore the vital principles of cultivating a dynamic relationship between sales and marketing: From integrating sales insights to refine marketing strategies, to nurturing a culture where both teams are aligned in their goals—it's a treasure trove of wisdom and practical advice on building a cohesive powerhouse. In this episode, you’ll discover: 🚀 How close sales and marketing collaboration can lead to more insightful customer understanding and significantly more effective campaigns. 👥 Strategies for building strong, enduring relationships within your teams to foster an environment of mutual trust and goal achievement. 🖌 Techniques for leveraging sales insights to tailor marketing materials that resonate deeply with target demographics. 🔗 The importance of relationship-building in crafting a united front that drives both sales and marketing towards common objectives. 💡 Leadership insights from Laura on how fostering this partnership can create a cycle of continuous improvement and innovation. So, if you’re ready to elevate your business and create an environment where both sales and marketing teams thrive together, tune into this essential episode now to unlock the strategies you need to succeed, believe us, it's not to be missed. 📢 Don’t forget to LIKE & SUBSCRIBE to keep up-to-date with future releases. And if you enjoyed this episode, please leave us a review and share it with your network. Your support helps us reach more people and continue to share insights into the current market.
Links & references Laura Thornley https://www.linkedin.com/in/lau-thornley/ Contentful Katie Street: Follow Street Agency: | |||
| FLC: Finding Your Voice and Embracing Authenticity with Laura Thornley #BONUS | 18 Jun 2024 | 00:13:06 | |
We’re excited to bring you another must-listen BONUS episode of our podcast series. This week, we're joined by Laura Thornley, the EMEA Field Marketing Leader at Contentful, who is at the forefront of empowering women in the business world. Katie Street: Follow Street Agency: | |||
| Driving a High Performance Culture with E.ON Next’s Head of Digital, Abdul Khaled #41 | 11 Jun 2024 | 00:44:52 | |
Would you hire a “Chief Happiness Officer”? 🤔 🚀How a shift towards customer-centric, digital-first strategies can catapult your business to new heights. Katie Street: Follow Street Agency: | |||
| FLC: Empowering Women Through Mentorship with Abdul Khaled #BONUS | 04 Jun 2024 | 00:12:22 | |
We're on a mission to empower women & revolutionise the business world so women everywhere have an equal opportunity to success. A key movement in making that possible is empowering women through mentorship, which E.on Next Head of Digital, Abdul Khaled is leading the way on. And we wanted to get the low down on the 'Why' and 'How' he is doing it. We're back with another powerful BONUS episode of Marketing In The Madness, where Katie Street dives into the pressing need for not only equality and inclusion but also the empowerment of women in the workplace. This episode marks a significant collaboration with MAD//Fest, aimed at addressing gender biases and creating supportive environments for women's career growth, particularly within the tech and marketing sectors. This week’s episode welcomes Abdul Khalled, a visionary leader dedicated to fostering female empowerment through a new mentorship program at E.on Next, to share a male perspective on advocating for change and creating inclusive environments that promote growth and opportunity for women. Abdul shares his experiences of seeing talented women reject roles or hold back their ideas due to the male-dominated environment and the systemic barriers they face. Sharing what he is doing to drive change and introducing a groundbreaking mentorship program to empower women in his digital team; emphasising the importance of role models and calling for male activists, not just allies, to actively promote gender equality.
You can expect to hear: 💪 Breaking Down Barriers for Women: Addressing the systemic barriers women face in their careers and sharing insightful strategies for organizations to create more supportive environments. 🛠️ How Tech and Marketing Sectors Can Lead Inclusivity: Highlighting successful initiatives, such as mentorship programs and diverse hiring practices, that have reshaped industry landscapes. 👨💼 Business Case for Inclusion: Discover how fostering a culture where everyone feels valued and heard leads to greater employee satisfaction and improved financial performance. 👩💼 Empowering Female Leaders: The Importance of role models and Male Activists in promoting gender equality and supporting women’s career advancement. And so much more... Abdul's personal insights as a father and a leader add depth to his commitment to fostering an environment where everyone, regardless of gender, can thrive. This supports his calling for more businesses to adopt similar practices to drive innovation and success. "It's about creating a culture that supports and enables anyone, regardless of gender, to do fantastically in their career."🎙️ Tune in to this empowering episode and discover the benefits of empowering women in business, and if this Katie Street: Follow Street Agency: | |||
| Retail Reimagined with Selfridges Director of Product, Tech & UX, Fabrice Khullar #40 | 28 May 2024 | 00:41:17 | |
Want to learn the secrets behind some of the biggest retail innovations of the past decade? 🛍️ 🚀Learn how global brands like Selfridges, Sainsbury’s and Sky stay ahead of the curve. Katie Street: Follow Street Agency: | |||
| FLC: The Power of Role Models with Fabrice Khullar #BONUS | 21 May 2024 | 00:09:40 | |
Katie Street: Follow Street Agency: | |||
| Fighting for Funding: Why UK Female Entrepreneurs Deserve Your Backing with Debbie Wosskow; AllBright Co-Founder, Multi-Exit Entrepreneur & Investor #39 | 14 May 2024 | 00:40:28 | |
Only 2% of all capital raised in the UK goes back to a female entrepreneur 🤯 👥The importance of building strong networks for support, opportunities and empowering other women. 🤝Practical negotiation tips for getting paid what you deserve in the workplace. 💰The funding disparities facing female entrepreneurs. 🚀How you can help advocate for more female investors 📈Financial autonomy for women, with insights on saving, investing, and breaking free from traditional gender roles. Katie Street: Follow Street Agency: | |||
| FLC: Women Deserve Brilliant Careers & Economic Independence with Debbie Wosskow; AllBright Co-Founder, Multi-Exit Entrepreneur & UK’s Invest in Women TaskForce Co-Chair #BONUS | 07 May 2024 | 00:08:55 | |
Katie Street: Follow Street Agency: | |||
| Culture Clash: Company Values & Gen Z Expectations with HappyHQ Co-Founder, Janine Jacobs #38 | 30 Apr 2024 | 00:40:16 | |
Janine Jacobs is changing the world of work as we know it. Katie Street: Follow Street Agency: | |||
| Ecosystems Unleashed: The power of partnerships | 23 Apr 2024 | 00:48:41 | |
Ecosystems are on the rise across the industry right now, so on this week's episode of Marketing in the Madness, host Katie Street welcomed David Nisbet, Agency Ecosystem Partnerships, EMEA at Stripe and Josie Klafkowska, Global Partner Marketing Director at VML to join her as they delve into the dynamic world of marketing ecosystems and uncover the true power of partnerships through insights from VML & Strips very own ecosystem. The trio unpacks the transformative power of leveraging partnerships and ecosystems to enhance marketing efforts and accelerate business growth. Highlighting how integrating brand experience with customer and commerce journeys facilitates growth for clients worldwide AND MUCH, MUCH MORE. The episode is FULL of practical insights into building and nurturing effective ecosystems and partnerships: With Katie, David, and Josie sharing real-world applications and strategies that have proven successful in their respective roles. Katie Street: Follow Street Agency: | |||
| Navigating Narcissism in Marketing: Power, Empathy & Authenticity with Becki Houlston | 20 Aug 2024 | 00:58:36 | |
Unmasking Narcissism: Navigating Power, Empathy, and Authenticity in Business Welcome back to another eye-opening episode of Marketing in the Madness! This week, we’re diving deep into the complexities of narcissism in business with the insightful Becki Houlston, a seasoned coach and therapist who’s seen firsthand the damage narcissists can cause. Together, we peel back the layers of narcissistic behaviour, revealing how these individuals thrive in environments meant to foster collaboration and innovation. In this episode, we don’t just explore the traits and tactics of narcissists—we also arm you with the tools to navigate these challenging personalities without compromising your integrity or mental health. Becki’s insights are drawn from years of experience working with leaders and teams affected by narcissistic behaviour, making this conversation essential for anyone looking to cultivate a healthier, more authentic work environment. If you’re ready to dig into the realities of narcissism in the workplace, here’s a taste of what’s in store: 🚨 The Narcissism Epidemic: Discover how social media and marketing have unintentionally propelled narcissists into positions of power and the chaos they leave in their wake. 🔍 Spotting Narcissistic Traits: Learn to identify the subtle signs of narcissistic behaviour, from the grandiose to the covert, and understand why challenging these individuals can be so perilous. 💼 The Cost of Narcissism in Business: Becki shares real-world examples of the toxic environments narcissists create and the personal and professional tolls they exact on everyone around them. 🌱 Empathy as the Ultimate Counterbalance: In a world increasingly dominated by AI and automation, Becki predicts the rise of an "Empathy Age," where emotional intelligence and authenticity will become the true measures of success. 🛡️ Surviving the Narcissist’s World: Equip yourself with practical strategies to deal with narcissistic bosses, clients, and colleagues, ensuring you maintain your sense of self and integrity. Becki’s wisdom and experience make this episode a must-listen for anyone navigating the tricky waters of business relationships. Her passion for helping others understand and overcome the challenges posed by narcissists is both inspiring and empowering, offering a fresh perspective on what it means to lead with authenticity. Katie Street: Follow Street Agency: | |||
| FLC: The Magic Happens with Flexibility with Janine Jacobs #BONUS | 16 Apr 2024 | 00:17:04 | |
This week's Female Leadership Content brings to the forefront, the fabulous Janine Jacobs who is changing the world of work as we know it! 🚀 Katie Street: Follow Street Agency: | |||
| FLC: Its Time To Lose The Stigma with Charlotte Todd #BONUS | 09 Apr 2024 | 00:16:40 | |
In this episode of Marketing in the Madness, Katie dives into another powerful discussion on the need for not only equality and inclusion but the empowerment of women in the workplace, particularly within the realms of marketing and technology.
Tune in to this insightful conversation that delves into the nuances of gender equality in the workplace and offers perspectives on creating a more inclusive future for all. Katie Street: Follow Street Agency: | |||
| From Catwalks to Kilowatts: British Gas' Bold Digital Retail Transformation with Director of Marketing, Ecom & Strategy, Charlotte Todd #36 | 02 Apr 2024 | 00:37:00 | |
Charlotte Todd is lighting a fire under British Gas! 🔥(pun intended…) 😉 This fashion-marketing powerhouse with the likes of Net-A-Porter, Reiss, Chi Chi & Missguided under her belt has totally switched industries - exchanging couture for currents. 👗⚡ Now the Director of Marketing, Ecommerce & Strategy at British Gas, Charlotte is not afraid to break boundaries, embrace vulnerability, and allow her team to fail to make the marketing magic happen. Exhibit A: Our boring UK Home Boilers meet Barbie’s beautiful Australian Margot Robbie - yes you ready that correctly. 👱🏻♀️🛼 If you have no idea what I’m talking about, you should of course absolutely tune in to this brand new episode of Marketing in the Madness to find out…! In this episode you’ll discover: 🚀 Charlotte’s trailblazing career journey from leading digital strategies at top fashion brands to disrupting the world of gas and energy. 💪 How she’s igniting innovation by being brave and speaking up 👩💻 Why brands need to keep the customer journey at the core of every marketing strategy, both online and offline. 🌟How Charlotte empowers her team to be creative risk takers and learn from failure. Tune in now! 🎙🎧 Charlotte Todd Katie Street: Follow Street Agency: | |||
| FLC: From Young Minds to Tech Giants: Building a Female-Friendly Future In Technology with Richard Surman #BONUS | 26 Mar 2024 | 00:11:05 | |
Welcome back to another exciting bonus episode of Marketing in the Madness, where we delve into transformative journeys and pioneering strategies aimed at fostering a female-friendly future in technology. This week, we're delighted to feature Richard Surman, the visionary Head of IT at Crew Clothing, who brings a wealth of knowledge on elevating women in the tech landscape. In this week's episode, Richard discusses the critical shifts and proactive measures necessary to cultivate a more inclusive and supportive tech ecosystem for women. As we advance into a more digital era, the imperative for female representation in tech leadership and strategy becomes increasingly apparent. This episode celebrates the strides taken towards parity and examines the path that lies ahead for achieving gender equality within the workplace. We explore the challenges of male-dominated tech environments, highlighting the influential role of women in shaping consumer markets and driving retail innovation. Richard shares his extensive 25-year journey in IT, noting a significant transition towards a more gender-diverse field. He emphasises the growing engagement of women in technology, underlining the essential need for their career advancement and professional development. Furthermore, Richard offers an in-depth look at actionable initiatives and practices that can enhance women's presence and success in technology. From mentorship to dismantling stereotypes, and from fostering inclusive hiring practices to promoting career mobility, he outlines a blueprint for building a supportive framework that encourages women to excel in tech roles. Key Takeaways:
Stay tuned for more episodes of Marketing in the Madness as we explore the intersection of marketing, technology, and leadership through the lens of empowering women. Katie Street: Follow Street Agency: | |||
| Beyond the Checkout: Driving Tech Transformation in Retail with Crew Clothing Company’s Head of IT, Richard Surman #35 | 19 Mar 2024 | 00:37:44 | |
Forget what you know about shopping - this tech leader is changing the retail landscape for good! 🛍️
This episode has all the insider intel you need to understand the future of shopping, before it hits the highstreet, whilst providing you with ideas and tactics to drive transformational change in your business. Katie Street: Follow Street Agency: | |||
| FLC: Empowering Voices: The Vital Role of Male Allies in Gender Equality, Serge Albohayre #BONUS | 12 Mar 2024 | 00:08:01 | |
In this week's bonus episode of MITM, we dive deep into the conversation of gender equality within the tech industry, a realm where change is much needed yet challenging to enact. Our special guest, Serge Albohayre, Head of Partnerships and Business Development at Apply Digital, shares his unique perspective as a man who spent the majority of his career in a sector traditionally dominated by male voices. This discussion illuminated the essential role male allies play in fostering an inclusive environment and the profound impact of their support in achieving gender equality. As we unpack Serge’s experiences, we confront the stark realities faced by women in tech: walking into boardrooms or meetings where they are vastly outnumbered. This episode is not just an exploration of these challenges but a rallying cry for action. Serge, drawing from his personal observations and the wisdom imparted by influential women in his life, advocates for subtle yet powerful practices of creating opportunities for women without making it about their gender. He emphasised the importance of providing a platform for women to express their ideas and opinions in a comfortable setting, thereby encouraging a more inclusive and diverse discourse. Serge’s reflections on feedback and personal growth, specifically regarding communication dynamics, offer valuable insights into how we can all contribute to a more inclusive environment. His experiences underscore the importance of being mindful of our interactions and the space we create for others to share their voices. This episode is not just a conversation but a call to action for male allies to recognise their role in supporting women, challenging the status quo, and working together towards a more inclusive future. And remember, your engagement and support can make a difference in creating a more inclusive tech industry and beyond. Head of Partnerships & Business Development for EMEA at Apply Digital https://www.linkedin.com/in/serge-albohayre-09b65778/ Humanizing B2B by Paul Cash & James Trezona Katie Street: Follow Street Agency: | |||
| The Human Touch: Emotion-Led B2B Marketing with Apply Digital’s, Head of Partnerships & Biz Dev, Serge Albohayre #34 | 05 Mar 2024 | 00:37:52 | |
Behind every company logo and corporate brand are real people with genuine emotions, aspirations and concerns 👥 By tapping into emotions and crafting authentic narratives, B2B marketers have the power to cut through the noise and speak directly to the hearts of their audience ❤️ In this episode of Marketing In The Madness you’ll discover: 👥 How to simplify your buying process with less RFP’s circling. 📖 Tactics for diversifying your marketing tactics - from short virtual events tailored to drive engagement to long-form white papers. 🚀Methods to showcase your agency’s capabilities to build trust with potential clients. ❤️ How to craft campaigns that connect on an emotional level. Plus don’t miss Katie & Serge’s bonus discussion on driving equality in tech, live NEXT week on the Marketing in the Madness Channels. Humanizing B2B by Paul Cash & James Trezona Katie Street: Follow Street Agency: | |||
| FLC: Men vs Women // The Importance of Allyship with CMO at Exclaimer, Carol Howley #BONUS | 27 Feb 2024 | 00:14:28 | |
We’re back with the second installment of our BRAND NEW podcast partnership with MAD//Fest Female Leaders Club!
And if you don’t think inequality still exists, maybe this stat will change your mind… “We estimate it will take 300 years for the gap between men and women in the workplace to even out when it comes to the opportunity men have vs women” The Female Leaders Club: https://www.madfestlondon.com/female-leaders-club MAD//FEST: https://www.madfestlondon.com/ Carol Howley: https://www.linkedin.com/in/carolhowley/ McKinsey Women in Workplace 2023 Report: https://www.mckinsey.com/featured-insights/diversity-and-inclusion/women-in-the-workplace Katie Street https://www.linkedin.com/in/katiestreet/ https://www.instagram.com/streetmate/ Street Agency https://www.instagram.com/street.agency/ https://www.linkedin.com/company/streetagency/ Katie Street: Follow Street Agency: | |||
| From Inbox to Impact: Leveraging email signatures for B2B success with Exclaimer Global Chief Marketing Officer, Carol Howley #33 | 20 Feb 2024 | 00:42:25 | |
📩 Did you know that while 68% of marketers actively engage in email marketing campaigns, only half have ever considered harnessing the valuable real estate at the bottom of their emails? 🤔 Yes, we're talking about email signatures - those tiny yet mighty spaces that often go overlooked. And with thousands of emails sent a day across an organisation, marketers are missing out on a gold mine of opportunities by neglecting this crucial channel. But fear not, the clever people over at Exclaimer have now enabled these to feed into other marketing channels such as your Facebook Feed, and updated across your organisation at just the click of a button. And this week’s Marketing in the Madness podcast guest is just the person to help you uncover this untapped potential. 🎙🎥 Carol Howley is the Global Chief Marketing Officer at Exclaimer, a Forbes Member AND Founding Member of Chief - a private network built to drive more women into positions of power and keep them there! 💁🏽♀️✨ There is so much juicy stuff in this episode, as Katie and Carol also amplify the lack of businesses creating cool, compelling, fun, interesting content and remembering the people behind the businesses that they are trying to engage with. Discover: 🌟How Carol transformed Exclaimer’s marketing from traditional tactics to cutting-edge demand-gen strategies. 👫 How to strengthen brand awareness, foster trust and nurture customer relationships through content marketing. 📩The secrets to leveraging email signatures as a unique lead generation channel. 📈 Strategies to improve alignment between sales and marketing teams through collaboration and data sharing. Tune in now to join the conversation and unlock the full potential of email signatures in your marketing! 📩 🚀
Exclaimer: Chief: Katie Street: Follow Street Agency: | |||
| FLC: The Need for Advocates with Contentstack & MACH Alliance's Jasmin Guthmann #BONUS | 13 Feb 2024 | 00:12:58 | |
Drum-roll please. Introducing our brand new FLC podcast episodes - Female Leader's Club that is! This week, Katie welcomes back Jasmin Guthmann from Contentstack & MACH Alliance who unravels the vital importance of advocacy in our quest for equality. Katie Street: Follow Street Agency: | |||
| Empowering Women in E-commerce with Raman Dhaliwal-Janjua | 13 Aug 2024 | 00:20:39 | |
Empowering women in e-commerce isn't just about creating businesses—it's about reshaping the future. When women lead, they bring innovation, empathy and resilience to the table transforming industries and driving true economic growth. It's time to break the barriers and unleash the full potential of women entrepreneurs in the digital age. Welcome back to another dynamic and inspiring episode of Marketing in the Madness! This week, we're taking you inside the buzzing atmosphere of MAD//Fest London 2024 one last time as we conclude our LIVE recordings from the event. We're sitting down with the incredible Raman Dhaliwal-Janjua, a trailblazer in the e-commerce industry. Having worked with giants like Marks & Spencer, Speedo, and Toolstation, Raman is now on a mission to empower women to break barriers and lead in the world of e-commerce. We look into the persistent gender gap in entrepreneurship, with startling stats like Forbes reporting that 90% of women never start their own businesses. Raman is determined to change this narrative, sharing her journey from feeling unfulfilled in traditional corporate roles to becoming a champion for women entrepreneurs. More than just theoretical insights; they are drawn from years of hands-on experience leading e-commerce strategies in male-dominated industries. If that's not enough to have you tuning into the full episode, here's a little glimpse into what you can expect from this episode: 🚀 Empowering Women in E-commerce: Raman shares her mission to help women overcome imposter syndrome and mindset challenges that hold them back from launching successful online businesses. 💡 Gender Disparity in Decision-Making: We discuss the urgent shift needed in this dynamic, with the shocking stats that despite women driving 70% of household spending, men still dominate decision-making roles in e-commerce design. 🎯 The Power of Female-Led AI: Uncover the fascinating fact that female AI is five times more likely to convert customers than male AI, underscoring the strength women bring to the table in understanding and influencing consumer behaviour. 🔧 Breaking the Mold in Male-Dominated Fields: From leading e-commerce at Toolstation to advocating for more women in trade industries, Raman shares her experiences and the importance of challenging stereotypes. 🔥 The Social Media Revolution: Uncover how platforms like TikTok are revolutionising e-commerce, especially for Gen Z and Gen Alpha, who rely heavily on social media for purchasing decisions. Raman’s story is a testament to the power of persistence, vision, and the importance of having a "fuck it" mentality when chasing your dreams. Her passion for helping women unlock th Katie Street: Follow Street Agency: | |||
| Why Digital Needs To Get Flexible with Contentstack & MACH Alliance's Jasmin Guthmann #32 | 06 Feb 2024 | 00:43:13 | |
Embracing technology in marketing is no longer a choice - it's a necessity! 💥 For marketers hungry to embrace technology this latest episode of the Marketing in the Madness podcast episode will guide you through the maze of innovation. This week Katie Street welcomes Jasmin Guthman, a trailblazing figure in SaaS and Digital Transformation Marketing with more than a decade's track record of driving massive results. 📈 Jasmin has built and nurtured the Corporate Communications department at Contentstack, one of the pioneering companies in the composable digital experience platform space and served as the VP and Head of Marketing for the MACH Alliance, a non-profit industry body advocating for future-proof, open and best-of-breed enterprise technology ecosystems. In this riveting conversation you’ll… 🌐 Dive into the intricacies of their revolutionary tools like the Automation Hub and Launch features, unravelling a world where innovation is not just fast but is an integral part of the workflow. 🎧 Learn the power of composable platforms in adapting to evolving business landscapes through gradual, low-risk implementations. 🖥️ Discover the seamless fusion of marketing, sales and technology. Katie and Jasmine delve into topics like vendor collaboration in the tech industry and how industry body’s like the MACH Alliance are making integration seamless. They also address how progressive companies are tackling issues like skills gaps and job security in an AI-driven world. Don't just survive; thrive in the age of digital transformation and discover valuable insights on composable architecture in today’s marketing landscape. Tune in now. Katie Street: Follow Street Agency: | |||
| AI: The End of The Beginning - LIVE with E.ON Next Head of Digital, Creed Fragrances Global Digital Director & Contentful Senior Director #31 | 30 Jan 2024 | 00:46:44 | |
Marketing in the Madness is back LIVE in London with a panel of industry leaders on the frontlines of the AI revolution! Let’s give a warm round of applause for… 👏 🤖 Abdul Khaled, E.ON Next, Head of Digital, Customer Experience & Digital Products 🌐 Gavin WIlliams, Creed Fragrances, Global Digital Director 🖥️ Charlie Bell, Contentful Senior Director Solution Engineering Discover the AI tools our expert panel are utilising to accelerate their productivity and creativity; 🎨📈 From revolutionising customer service communications to designing captivating social media ads, streamlining diary admin, crafting compelling content, and conducting target audience research – you name it, there's an AI tool for that! The opportunities in sales and marketing are mind blowing! 🤯 But with great power comes great responsibility 🕷️🕸️ How do we get our teams on board with this transformative technology? What processes should be in place for the ethical use of AI tools? How can we ensure compliance and navigate the increasingly complex regulatory landscape? With the New York Times now filing a lawsuit against Open.AI and Microsoft, the landscape is getting messier than ever and more difficult to navigate. But have no fear, our expert panel has the answers you need. In this episode you’ll learn; 👤 Practical advice on preparing your teams for AI integration 👩🔬Guidance on conducting your own AI experiments 🎥 Insights into challenges of AI in the creative industry 📝 Tips for implementing a robust AI policy within your organisation 🚀 Discover AI tools to fill skills gaps and improve overall efficiency This is a must-listen for any marketer, creator or entrepreneur who wants to harness the power of AI! 🤖 Gavin WIlliams, Creed Fragrances, Global Digital Director Charlie Bell, Contentful Senior Director Solution Engineering Katie Street Street Agency Katie Street: Follow Street Agency: | |||
| Purpose VS Profit: How to drive real growth with Ecomm Fashion & Gambling Head of Marketing, Laricea Ioana Roman-Halliday #30 | 23 Jan 2024 | 00:52:21 | |
This week Katie welcomes the dynamic Laricea Ioana Roman-Halliday to the “Marketing In the Madness” hot seat 🔥 Laricea is a seasoned Head of Marketing in EComm Fashion at Boohoo and the gambling realm of Party Casino, plus author of “A Brand’s Purpose…Less Unicorn, More Zebra” 🦓 Laricea unravels her extensive career and experience working with major brands and curating and groundbreaking marketing campaigns under the pressure of small budgets and limited resources - providing crucial tips for navigating the 2024 Marketing Landscape. In this episode you’ll learn: 💰 How to thrive amid tighter budgets and limited resources 📈 The best tools and platforms to track marketing performance 🚀 How to build profitable brands with purpose 🦸♀️ How to overcome imposter syndrome This episode is a roadmap for marketing professionals seeking fresh perspectives, innovative strategies and progression. Tune in now! 🎙 Katie Street: Follow Street Agency: | |||
| The LinkedIn Growth Tactics You Need In 2024 with Luan Wise, Social Media Consultant, Trainer & Author #29 | 09 Jan 2024 | 01:10:44 | |
Ready to Level-up your LinkedIn Strategy in 2024? 🚀 Buckle up for an exhilarating ride as Marketing In the Madness brings you a true social media wizard and marketing legend, Luan Wise, to help you do just that! 🧙 In this podcast episode, Luan reveals her organic, yet strategic approach to elevate your LinkedIn presence from mundane to mesmerising. Discover the wizardry behind optimising your profile to attract new connections and actionable tips that will not only boost engagement but also conjure leads out of thin air 🪄 This podcast episode is a magical journey you cannot afford to miss! ✨ Brace yourself to unravel: 🌐 The art of playing the long-game in B2B content creation. 🎉 Our top LinkedIn features, including events, lives, and ads. 🎭 Tips to create engaging and authentic content that resonates. 🔍 How to optimise your LinkedIn profile, making it a beacon that beckons others to find and recognize you. Tune in now to transform your LinkedIn strategy 🎙️✨ Katie Street: Follow Street Agency: | |||
| Brave Voices. Bold Moves. Women Pioneering the Marketing Revolution. An Exclusive Collab with MAD//Fest #28 | 13 Dec 2023 | 00:30:52 | |
Brave Voices. Bold Moves. Introducing the women pioneering the marketing revolution. 💪 Calling all female leaders. This one's for you! This episode is an exclusive collaboration between Marketing in the Madness & MAD//Fest. Marketing in the MAD//Fest? Mad Marketing? Who knows! But what we do know is that this episode content is SO important. It's not just a chat; it's a rallying cry for change! This episode is so close to my heart. As a female founder and women in the industry, I have experienced and witnessed so much throughout my career. We want more for the future generations. It’s time for true gender equality. I’m joined by two incredible women from the MAD//Fest team, Bindi Houghton and Aoife Diamond, who share my burning desire for women to be heard!! Ever wonder why 60% of junior positions are filled by rockstar women, but when you hit the C-suite, it drops to 37.5%? Us too. Let's get real about why the industry needs to make some serious changes and bring in more non-white women and badass individuals from the LGBTQ+ community. Come on guys, Its’ nearly 2024. WHY is there still a gender pay gap? And not even just a gender pay gap, but an ethnicity pay gap too. Shout out to all the women working up until Christmas. Due to the gender pay gap, we are essentially working for the rest of the year…for free :) This episode isn't just a listen; it's a movement. So join us and get ready to shake things up. Brave Voices. Bold Moves. 🌟 This episode covers:
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| How to Level Up Your MarTech Game with Charles Bell, Senior Director of Solution Engineering EMEA at Contentful #27 | 05 Dec 2023 | 00:49:38 | |
It is no secret that lots of marketers have been using AI to help with content generation. (I mean, you’ve only got to take a look on LinkedIn to spot a few) But content creation is only half of the battle. If you haven’t got a smooth process for getting it in front of your prospects, then you’re still stuck! This is where the V’s of Content comes in. Velocity, Volume, and Value. 📈 Like a finely tuned engine, they must work seamlessly together to help you get further, faster. Charles Bell, Senior Director Solution Engineering EMEA at Contentful, dropped some serious insights on the latest episode of Marketing in the Madness. From the broken promises of MarTech and SAAS technologies to the threats of AI. In a world of automation, authenticity is the real key to success. Your brand tone of voice is what separates your content from the mass of copy & paste. When the debate of copyright ownership in generative AI becomes more prevalent, you’ll want to know that your branded content is safe! We even touch upon the broken promises of MarTech and SAAS solutions, debunking the myth of a one-click personalization. This episode is jam-packed with great insights across so many interesting topics - I think you’re going to love it! This episode covers:
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| Why LinkedIn is the Key to Winning Your Next Client with Anthony Leung, Founder of Mean Write Hook #26 | 21 Nov 2023 | 00:40:16 | |
Why LinkedIn is the Key to Winning Your Next Client! We've teamed up with the brilliant Anthony Leung, founder of Mean Write Hook, LinkedIn GURU and former social media manager for giants like Pret and Just Eat. Anthony knows his stuff when it comes to successfully using LinkedIn to win and retain new business and grow an engaged audience. He explains the power of storytelling, using the right content and being smart enough to repurpose content specifically for the channel. You have to know your audience’s behaviours in order to appeal to them. Together, we discuss how LinkedIn can be a game changer for your business and for your personal brand. Let’s be honest, LinkedIn was never the coolest social platform on the block. But recently it’s fair to say it’s had a major glow up. LinkedIn is the channel I spend most of my time and energy on when it comes to attracting new leads and building genuine relationships with my audience. LinkedIn isn't just a platform; it's a powerhouse for B2B marketing and personal branding. If you start using LinkedIn as your go to marketing tool, I promise you it will be the key to unlock your next client's door. To find out HOW and WHY you should be using LinkedIn, you’ll need to listen to the episode. You won’t regret it! This episode covers:
Anthony Leung Natalia Talkowska Harry Mack Katie Street: Follow Street Agency: | |||
| How Composable Tech Gives Vodafone Group Cost Saving Superpowers With Vodafone Group’s Senior Communications & Digital Solutions Manager, Sam Billett #25 | 07 Nov 2023 | 00:38:00 | |
Want to find out exactly how Vodafone skyrocketed their bottom line by switching up their technology? This episode is with Sam Billett, the Senior Communications & Digital Solutions Manager at Vodafone Group! He shared all of the juicy insights as to how and why composable tech gives Vodafone cost saving superpowers. And you can learn more about how it can help boost your bottom line too. 🚀🚀🚀 Don’t be one of those businesses that are afraid of change. We need to harness the power of innovative technology to help us all move faster and ultimately increase our profit margins. I know it’s a massive sticking point for businesses at the moment. Should we invest in new technology? Will the benefits outweigh the costs? Which platform provider is the best? Well, look no further because this episode has all the answers you need. Not only does Sam go into detail about the cost saving benefits but he also recognises the impact it’s had on their ability to storytell, to communicate with customers and stakeholders and ultimately to be more creative. It’s a no brainer. This episode covers:
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| How to Win More Clients in 2024: With Katie Street, Podcast Host & Founder of Street Agency #24 | 24 Oct 2023 | 00:16:09 | |
Don’t get left behind in 2024. It’s time to level up your sales strategies. There are ONLY 10 Mondays left in 2023! 10 MONDAYS! Which is why we had to dedicate this episode to sharing Street Agencies new mission and to explain exactly how we can help you level up before the end of the year. This episode is a solo from our host of the show, and managing director of Street Agency: Katie Street. Our mission is to transform B2B sales through unforgettable, value-led campaigns and experiences. Meaning we turn B2B, from boring to brilliant and help more buyers to buy. See what we did there? 👏 This episode covers:
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| How to Market with Purpose: A Charity's Perspective with Martin Edwards, CEO of Children’s Hospice Charity Julia's House #23 | 17 Oct 2023 | 00:48:52 | |
Get ready to be inspired by the remarkable Martin Edwards, CEO of Julia's House Children's Hospices, as he shares the secrets to "How to Market with Purpose: A Charity’s Perspective." From pulling in super-hero charity supporters like Robert Downey Jr. (😲) to understanding the power of emotional storytelling and a strong brand image - this episode is so so good! Charities often have a tough deal when it comes to marketing! Martin shares how he doesn’t let small budgets and limited resources hold Julia’s House back. Instead they get super creative with their marketing campaigns. There is so much we can all learn from a charity’s approach to marketing!! In this episode we discuss:
Join us for an unforgettable episode filled with insight, inspiration, and real stories that drive change. Katie Street: Follow Street Agency: | |||
| Gender Equality Exposed! What's really happening in the workplace with Stephanie Aitken | 06 Aug 2024 | 00:29:03 | |
Welcome to another transformative episode of Marketing In The Madness! This week we're bringing you an inspiring LIVE recording backstage at MAD//Fest London Female Leaders Club with Stephanie Aitken, a renowned Gender Diversity Consultant, where we explore more than the innovations pushing marketing forward, but the cultural shifts necessary to empower women in the workplace and drive true gender equality. Katie Street: Follow Street Agency: | |||
| The Art Of Comedy in Marketing: How to Make Your Brand Stand Out With Founder & CEO of Funny Women, Lynne Parker #22 | 10 Oct 2023 | 00:43:58 | |
It’s time to up your marketing game. This episode is all about The Art of Comedy in Marketing with none other than the fabulous Lynne Parker - Founder and CEO of Funny Women. Lynne is a pioneer for women in the comedy industry. It was a pleasure to sit down and chat with such an inspirational lady! After a misogynist comedy promoter told her “women aren’t funny”, Lynne built a successful business championing female comedians - proving not only that women ARE funny, but that women can take the comedy world by storm! 💃💥 This episode is pure gold. Lynne combines the art of storytelling with actionable insights to make this episode as inspiring as it is helpful. So guys, why are marketers so afraid of using comedy? Is it time we ditched the dull content and embraced the power of humour? Let’s all promise to be 10% braver in our marketing game… 🤣💪 This episode covers:
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| Productize or Die: A Blueprint for Future-Ready Products With Tangent’s CEO, Leigh Gammons #21 | 26 Sep 2023 | 00:44:29 | |
Stop DOING and start THINKING. If you really want to be future-ready, you need to start leveraging the cutting edge to do the laborious work, freeing you up for the real insightful work. Nobody’s better placed to get us up to speed with tech in marketing than Tangent’s CEO, Leigh Gammons, this week’s fabulous guest on Marketing in the Madness! Join us to understand what Leigh means by ‘Productize or die’, and explore the universe of AI that stretches faaaaaaaar beyond ChatGPT… This episode covers:
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| The Power of Selling on Social: LIVE with Diary of a CEO’s Marketing Director, Grace Andrews, and Adobe Senior Manager, Andy Lambert #20 | 19 Sep 2023 | 01:01:34 | |
Everyone knows Adobe & The Diary of a CEO - what do they do SO right with their social media marketing that everyone else is missing…? There’s nobody better placed to share their social secrets than Adobe’s Senior Manager, Andy Lambert, and Diary of a CEO’s Marketing Director, Grace Andrews! Joining us in Soho for a STELLAR live event in September, Grace and Andy dish out the hard truths about going viral, the value of your word vs your customers’, and choosing your channels wisely. This episode covers:
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| Millennials vs Gen Z: Why Age Matters (in Marketing) with Lola Davies #19 | 12 Sep 2023 | 00:26:05 | |
This episode is for marketers who want to target the right audience. We go beyond the standard demographics to really understand the different generations and how best to market to them. Think of this episode as the holy grail of marketing throughout the generations. We’ll uncover the specific dates, juicy insights and plenty of personal anecdotes along the way. We all know that you’ll rarely catch Baby Boomers on TikTok, or Gen Z’s actively using Facebook, but what do our generations tell us about our shopping habits? And why is it crucial that brands start to include Gen Z in their marketing strategies? Who better to join Katie on Marketing in the Madness and weigh in on modern marketing than Gen Z-er and Katie’s daughter, Lola Davies! This is Millennials Vs Gen Z. An episode you won’t want to miss. This episode covers:
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| How To Get Youth Audiences to love Your Brand with Simon Lucey, Founder of Hype Collective | 28 Aug 2023 | 00:41:26 | |
Simon Lucey, Founder & MD of Hype Collective shares his experience launching an agency focused on student and youth marketing. His agency is pioneering new ways to authentically connect big brands with youth audiences. Under his leadership, they've helped brands like Deliveroo, Disney and Co-Op succeed through impactful campaigns co-created directly with students.
Katie Street: Follow Street Agency: | |||
| Content Marketing Strategies That Drive Real Results with Dan Knowlton | 21 Aug 2023 | 00:57:04 | |
Dan Knowlton is the founder of Knowlton Agency, a creative video and social media marketing agency that works with some of the biggest brands in the world. He discusses how they've achieved success through entertaining yet strategic content on platforms like LinkedIn.
Katie Street: Follow Street Agency: | |||
| How To Generate More Revenue with RevOps Automated CEO Natalie Furness | 14 Aug 2023 | 00:46:20 | |
Natalie Furness is the founder and CEO of RevOps Automated, a technology consultancy serving international businesses to scale revenue by aligning people, processes and data systems. Natalie is ranked in the top 10 Revenue Operations LinkedIn thought leaders worldwide. She is president of the RevOps Research Collective and internationally recognised author of The Annual RevOps Report. Alongside her day job, Natalie is passionate about inspiring people to influence positive change and evokes action through her keynote speeches and seminars. This episode covers:
Links & references: Katie Street: https://www.linkedin.com/in/katiestreet/ Natalie Furness: https://www.linkedin.com/in/nataliefurness/ RevOps Automated: https://www.revopsautomated.com/ HubSpot: https://www.hubspot.com/ Get in touch: hello@street.agency Katie Street: Follow Street Agency: | |||
| Learning from mistakes to be an effective leader, with Chis O’Connell, Leadership, Performance and Wellbeing Coach | 07 Aug 2023 | 00:48:49 | |
**Trigger warning with mentions of suicide**
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| Implementing digital marketing transformation, with Head of Marketing at HSBC, Caroline Harrison | 31 Jul 2023 | 00:38:22 | |
In this episode of Marketing in the Madness, Katie Street speaks with Caroline Harrison who is the Head of Marketing at HSBC.
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| The key marketing trends to focus on, with Hubspot Academy’s Senior Manager, Kevin Dunn | 24 Jul 2023 | 00:43:17 | |
In this podcast Katie speaks with Kevin Dunn, a PMP® certified project manager and senior manager at Hubspot Academy, where he leads the team responsible for partner and developer education. Kevin is also a recent finalist for the ACE Voice Award from CustomerEducation.org and the host of Agency Unfiltered, a weekly podcast featuring agency owners from around the world discussing operations, growth, and scale.
Katie Street: Follow Street Agency: | |||
| We need more Mums in Marketing with Claire Ferreira | 30 Jul 2024 | 00:19:03 | |
This week’s episode of Marketing the Madness is a special one! We’ve rebranded to Marketing in the Madfest for this exciting live recording at Madfest, and joining us is the fantastic Claire Ferreira from Mums in Marketing. Claire shares her inspiring journey of creating a community where the challenges and triumphs of motherhood and marketing intersect. Katie Street: Follow Street Agency: | |||
| Metaverse marketing - is it right for your audience? With Global Strategy Lead at Electronic Arts, Perla Bloom | 17 Jul 2023 | 00:44:21 | |
In this episode of Marketing in the Madness, Katie Street talks to Perla Bloom, Global Strategy Lead at Electronic Arts and a Co Host of an Entertainment and Technology podcast, Think Twice. With experience in a variety of industries, from FMCG, Financial Services, Telecoms, Luxury and now gaming at EA Games, Perla works on both AAA titles like Battlefield, as well as smaller more indie titles. Whatever the project she has worked on, she is always committed to providing fully integrated campaigns, with a focus on innovative digital multi touchpoint experiences, more recently involving Crypto and NFT technology.
Katie Street: Follow Street Agency: | |||
| What are you exceptional at? With business leader and author William Buist | 10 Jul 2023 | 01:11:04 | |
William is a mentor to business leaders and the author of the book, Intentional Mastery. He specialises in guiding his clients along the journey to mastery so that they can deliver consistently excellent customer service. William is a Fellow of the Professional Speaking Association (PSA UK) who speaks on building better business and intentional mastery.
Katie Street: Follow Street Agency: | |||
| Advocating mental health in the workplace, with Co-Founder of Livity, Michelle Morgan | 03 Jul 2023 | 00:41:59 | |
In this episode of Marketing in the Madness, Katie Street talks to Co-Founder of Livity, Michelle Morgan.
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| Accelerate your audience growth using community marketing, with the CMO of Guild, Michelle Goodall | 26 Jun 2023 | 00:48:29 | |
Michelle Goodall is CMO at Guild, a mobile-first platform for communities, groups, and networks.
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