Explore every episode of the podcast Marketing Happy Hour
| Title | Pub. Date | Duration | |
|---|---|---|---|
| How a Personal Brand Can Impact Your Career | Kelly Gordon of Creative People | 29 Aug 2024 | 00:33:51 | |
Alternate title: Why LinkedIn is the BEST! This week, Cassie and Erica chat with Kelly Gordon, Marketing Recruitment Manager at Creative People. In this episode, Kelly chats through her experience growing a personal brand on LinkedIn, and how you can do the same! She also walks through the best tactics to optimize your profile and determine the topics you'll post about, and then gives her best advice for candidates in today's job market. Here's a peek at what we cover in this episode: [00:04:04] - Kelly walks us through her background in creative services and merchandising and her transition into working for Creative People. She also shares encouragement for those looking to make career pivots and explains how you can employ AI tools and LinkedIn to propel your journey. [00:11:32] - Kelly explains how building a personal brand can grow and develop your career, and the key relationships that can be created in the process. She also shares how to optimize your LinkedIn profile and tips for posting on the platform. [00:19:16] - Kelly dives into her thoughts on LinkedIn networking, and gives her best advice for those looking for new roles in the job market today. Grab a drink and listen in to this week's Marketing Happy Hour conversation! ____ Other episodes you'll enjoy if you enjoyed Kelly's episode: A Marketing Recruiter's Advice for Today's Job Seekers | Matthew Kantner of Creative People Perfecting Your Resume and Nailing Your Next Interview | Tim Dyck of Best Culture Solutions Job Seeking Tips Straight From HR...Candidates, Take Notes! | Stephanie Pagan of ILIA Beauty ____ Say hi! DM us on Instagram and let us know which episodes you're loving - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. Get the latest from MHH, straight to your inbox: Join our email list! Connect with Kelly: LinkedIn | Instagram Follow along with Creative People: LinkedIn | Instagram | creativepeopleinc.com Follow MHH on Social: Instagram | LinkedIn | Threads | Twitter | TikTok | Facebook New to Marketing Happy Hour (or just want more)? Download our Marketing Happy Hour Starter Kit Connect with Co-Host Erica: LinkedIn | Instagram Connect with Co-Host Cassie: LinkedIn | Instagram This podcast is an MHH Media production. Learn more about MHH Media! | |||
| Driving Meaningful Brand Engagement on Social Media | Katherine Kauma, Social Strategist | 22 Aug 2024 | 00:31:38 | |
This week, Erica's chatting with Katherine Kauma, Social Strategist behind iconic brands like ŌURA, Wheaties, Caribou Coffee, and more. In this episode, Katherine shares the importance of educational content on social media, uncovers strategies that drive meaningful community engagement online, gives us a behind the scenes look at some of the innovative campaigns she's been a part of, and reveals her predictions for the future of social media. Here's a peek at what we cover in this episode: [00:04:57] - Katherine briefly walks through her background in paid social and advertising, switching to an agency (to work with brands like Wheaties, Caribou Coffee, and more), and landing in her current role with ŌURA. She then shares the key elements to a great social media strategy - especially in the wellness space - and explains the role educational social content plays in providing value to the consumer. (Resources mentioned: Emplifi | Sprinklr | Sprout Social | Dash Hudson) [00:13:55] - Katherine shares the value of Facebook Groups and other online forums that offer a community experience and sense of loyalty to consumers, and explains how brands can find the right organic social media content mix that nurtures current customers first. [00:20:53] - Katherine walks us through some of the innovative campaigns she's led, like launching Caribou Coffee's TikTok and growing the account over 200% in 6 months. Lastly, she shares her predictions for the future of social media, and (of course) some excellent career advice. (Book recommendations mentioned: The Brand Gap | Unreasonable Hospitality) Grab a drink and listen in to this week's Marketing Happy Hour conversation! ____ Other episodes you'll enjoy if you enjoyed Katherine's episode: Finding Social Media Success as a Small Team | Alyssa Marie Marchino of Sweet Loren's ____ Say hi! DM us on Instagram and let us know which episodes you're loving - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. Get the latest from MHH, straight to your inbox: Join our email list! Connect with Katherine: LinkedIn | Instagram Follow along with ŌURA: Instagram | TikTok | Facebook Follow MHH on Social: Instagram | LinkedIn | Threads | Twitter | TikTok | Facebook New to Marketing Happy Hour (or just want more)? Download our Marketing Happy Hour Starter Kit Connect with Co-Host Erica: LinkedIn | Instagram Connect with Co-Host Cassie: LinkedIn | Instagram This podcast is an MHH Media production. Learn more about MHH Media! | |||
| 6 Key Career Insights from Our NYC Event (+ Celebrating 3 Years of MHH) | Cassie + Erica | 11 Jul 2024 | 00:33:58 | |
This week, Cassie and Erica briefly recap our recent NYC networking event in partnership with Creative People and share the 6 standout career insights shared by our incredible panelists: Les Alfred of Balanced Black Girl, Jack Appleby of Future Social, Michael Kaye of OkCupid and ARCHER, and Kelly Gordon of Creative People. We also celebrate 3 YEARS of the Marketing Happy Hour podcast with a fun game of "this or that." Thank you again to our NYC event sponsors: Creative People, 99designs by Vista, ILIA Beauty, The New Bar, Lemon Perfect, and MyMuse. Grab a drink and listen in to this week's Marketing Happy Hour conversation! ____ Other episodes you'll enjoy if you enjoyed this episode: A Marketing Recruiter's Advice for Today's Job Seekers | Matthew Kantner of Creative People How to Find a Mentor | Matthew Miller of Orlando Informer ____ Say hi! DM us on Instagram and let us know which episodes you're loving - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. Get the latest from MHH, straight to your inbox: Join our email list! Follow MHH on Social: Instagram | LinkedIn | Threads | Twitter | TikTok | Facebook New to Marketing Happy Hour (or just want more)? Download our Marketing Happy Hour Starter Kit Connect with Co-Host Erica: LinkedIn | Instagram Connect with Co-Host Cassie: LinkedIn | Instagram This podcast is an MHH Media production. Learn more about MHH Media! | |||
| BONUS! Ask MHH: Meet our Summer Intern, Lily Wittman! | 20 Jun 2023 | 00:19:19 | |
Welcome back to our "Ask MHH" bonus series! This week, we're switching it up a bit - we invited our summer intern, Lily Wittman, to the show to ask us any questions she has about our experience in the marketing industry. Tune in to hear our top tips for young professionals looking to acquire a marketing role, what we wish we would have done or known earlier on in our careers, our biggest career challenges thus far, and our favorite memories made during our almost 2 years of Marketing Happy Hour! ____ Say hi! DM us on Instagram - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. Get the latest from MHH, straight to your inbox: Join our email list! Connect with our MHH Summer Intern, Lily: LinkedIn | Instagram Connect with Co-Host Erica: LinkedIn | Instagram Connect with Co-Host Cassie: LinkedIn | Instagram Follow MHH on Social: Instagram | LinkedIn | Twitter | TikTok Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly: https://www.linkedin.com/newsletters/marketing-happy-hour-weekly-6950530577867427840/ Looking to make a career change? Download the FREE Dream Career Game Plan! | |||
| Unique Growth Marketing Tactics | Kelly McGlone of Avaline Wine | 15 Jun 2023 | 00:42:24 | |
This week, Erica and Cassie sit down with Kelly McGlone, Growth Marketing Associate at Avaline Wine, to chat through their customer acquisition and retention strategies in email and paid media. Kelly also shares her experience as a newer young professional, and offers advice for those entering the job market today. Here's a peek at what we cover in this episode: [00:04:06] - Kelly details her undergrad experience with internships including a stint at QVC and Free People, starting a small business and learning how to operate and grow a company from scratch, and how the power of networking led her to her current role at Avaline Wine. [00:11:36] - Kelly shares what her day to day looks like as Growth Marketing Associate, managing Avaline's customer acquisition strategies and retention programs, email marketing, and dabbling in events. She also gives us a peek into some of the current strategies Avaline uses to grow the brand (ie. bundles, curated sets, + subscription models). [00:19:32] - Kelly explains how Avaline has leveraged email, including how they build their lists and bring in new subscribers, lean in to big traffic moments, deploy different flows for different parts of the customer journey, tap into Shopify and other data for replenishment flows, and overall use email to simplify the purchase process. [00:28:20] - Kelly shares Avaline's current paid media strategies and how they're navigating the paid ad restrictions on alcohol brands. She also gives us a bit of insight around where to start in paid media if your brand is new to the ad space. [00:36:10] - Kelly shares her advice around speaking up in your role and offering your ideas without fear. Grab a drink and listen in to this week's Marketing Happy Hour conversation! ----- Other episodes you'll enjoy if you enjoyed Kelly's episode: Email Marketing 101: How to Increase CTR | Rondene Grinam of Microsoft How to Build Brand Loyalty | Kara Salazar of Southwest Airlines Performance Marketing 101 | Alex Lewis of Later ____ Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you! NEW: Download the Dream Career Game Plan! NEW: Check out our website! Connect with Kelly on LinkedIn Check out Avaline and try their NEW Sauvignon Blanc: drinkavaline.com Follow along with Avaline: Instagram | TikTok | Pinterest | Spotify Follow MHH on Social: Instagram | LinkedIn | Twitter | TikTok Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly: https://www.linkedin.com/newsletters/marketing-happy-hour-weekly-6950530577867427840/ | |||
| BONUS! Open for Hire: Emilia Halasz (prev. Walt Disney World) | 13 Jun 2023 | 00:28:01 | |
Welcome back to our "Open for Hire" bonus series where we'll be chatting with marketing professionals open for hire - whether they've just graduated, were laid off, or are just looking to take the next step in their career journey - to highlight their background and skill sets and have an open Q&A around job hunting in today's market. Our next "Open for Hire" guest is Emilia Halasz, previously the Admin Assistant for Disney Parks Content Creation & Digital Integration. Listen in! Emilia's Creative "Open to Work" Graphic Say hi! DM us on Instagram and let us know which bonus episodes you're excited for - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. NEW: Download the Dream Career Game Plan! Connect with Co-Host Erica: LinkedIn | Instagram Connect with Co-Host Cassie: LinkedIn | Instagram Follow MHH: LinkedIn | Instagram | Twitter Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly | |||
| Paid Search + Paid Social 101: Test and Learn | Andrew Harder of Cisco | 08 Jun 2023 | 00:48:36 | |
This week, Cassie and Erica chat with Andrew Harder, Senior Paid Media Manager at Cisco (Webex Suite), a SaaS marketer passionate about paid media programs that drive bottom line results. This episode is sponsored by Magic Mind: visit MagicMind.co/MHH to get up to 50% off your first subscription in the next 10 days with our code MHH20 Here's a peek at what we cover in this episode: [00:03:17] - Andrew shares his background and experience in B2B (business to business) and SaaS (Software-as-a-Service) marketing, learning how to navigate ad platforms and manage large budgets, and details his experience going through company acquisitions (most recently Cisco's acquisition of Webex). [00:07:07] - Andrew explains how to get started with paid media and scale your ad programs, how to master Google search ads and ensure efficient search spend, and how to formulate your indicators of success based on your business needs. [00:19:33] - Andrew dives into his thoughts on paid social to build long term demand and unique ways to increase ad value, including his top 3 tips for getting started in paid media for beginners: optimizing for in feed consumption, segmenting your audiences, and making your content as organic to each platform as possible. [00:31:01] - Andrew unveils his best LinkedIn ad tips and his thoughts on demand creation vs demand capture. He also shares the importance of pairing a solid organic strategy with a well thought out paid strategy, and why personal touches in both can be the key to success. [00:39:20] - Andrew shares his thoughts on boosted posts vs ads and predictions for the future of paid media/ads/search including the impact of AI. Grab a drink and listen in to this week's Marketing Happy Hour conversation! ----- Other episodes you'll enjoy if you enjoyed Andrew's episode: Your Guide to Social Media, Paid Media + Influencer Marketing | Halie Soprano of Traackr Performance Marketing 101 | Alex Lewis of Later Your Guide to B2B Marketing | Melissa Meredith of Content Creative ____ Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you! Try Magic Mind: visit MagicMind.co/MHH to get up to 50% off your first subscription in the next 10 days with our code MHH20 NEW: Download the Dream Career Game Plan! Connect with Andrew on LinkedIn Follow MHH on Social: Instagram | LinkedIn | Twitter | TikTok Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly: https://www.linkedin.com/newsletters/marketing-happy-hour-weekly-6950530577867427840/ | |||
| BONUS! Q+A Panel: Social Media Marketing | 06 Jun 2023 | 00:20:54 | |
Welcome back to our Q+A Panel bonus series where we'll dive in to specific topics with experts in a bite-sized, "crash course" format. Next up: Social Media Marketing! Meet our Social Media Marketing Q+A Panel guests: Sarah Archer + Hannah Best are the co-founders of Firecracker Marketing, an award winning social media and marketing agency that was designed to be a modern iteration of the traditional agency model. Along with their team of 15 social media and digital experts, they offer social media, influencer marketing, digital advertising, copywriting, and marketing strategy services to hospitality clients across the country. Arielle Berlinsky is the Social Media Marketing Coordinator at Delta Vacations, where she supports the execution of social media marketing strategy across established and emerging platforms to boost brand awareness, customer satisfaction and achieve revenue goals. Listen in for a behind the scenes peek into Sarah, Hannah, and Arielle's latest successful campaigns, how they measure ROI, their advice on improving community engagement, and standing out above all of the noise on social! ____ Say hi! DM us on Instagram and let us know which bonus episodes you're excited for - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. Download the Dream Career Game Plan! Connect with Co-Host Erica: LinkedIn | Instagram Connect with Co-Host Cassie: LinkedIn | Instagram Follow MHH: LinkedIn | Instagram | Twitter Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly | |||
| Top Social Media Tips by Platform | Bri Reynolds of Lyft | 01 Jun 2023 | 00:49:00 | |
This week, Erica and Cassie chat with Bri Reynolds, Social Media Manager at rideshare app Lyft, to discuss updated tips for each social media platform, how to join in on trends in an appropriate manner and maximize your brand's results, and predictions for the future of social media. Here's a peek at what we cover in this episode: [00:03:49] - Bri shares her career journey as a post-grad, tips for landing a job with an aspirational brand like Lyft, insight for anyone hiring an intern to ensure a meaningful experience, and a peek into her day to day as Social Media Manager at Lyft. [00:13:25] - Bri shares her experience launching Adobe's TikTok during her first year on their team and working with creators to craft the voice of the platform, and shares her best TikTok tips for brands today. [00:22:01] - Bri offers advice around how to appropriately join in on trending conversation as a brand and how to maximize your brand's results on each platform while engaging in trends. [00:31:34] - Bri fires off her top tip for each platform: Instagram, TikTok, LinkedIn, Facebook, Twitter, BeReal + Lemon8 [00:36:14] - Hear why Bri says 2023 is the year of partnering with niche, unique creators. Bri also runs through her list of predictions for the future of social, including her thoughts on Facebook Marketplace, hashtags, Instagram stories, creators on Twitter, TikTok lives, and the role of community management in a successful social strategy. Grab a drink and listen in to this week's Marketing Happy Hour conversation! ----- Other episodes you'll enjoy if you enjoyed Bri's episode: Social Strategy 101: What You Need to Succeed | Lauren Freund of Shutterfly TikTok 101: How to Build an Engaged Audience | Zaria Parvez of Duolingo Audience Insights 101: Sliding in the DMs | Sara Arbelaez of Heelys ____ Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you! NEW: Download the Dream Career Game Plan! Connect with Bri on Linkedin Follow MHH on Social: Instagram | LinkedIn | Twitter | TikTok Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly: https://www.linkedin.com/newsletters/marketing-happy-hour-weekly-6950530577867427840/ | |||
| Brand Marketing + Positioning 101 | Deven Machette of Betty Buzz | 25 May 2023 | 00:46:47 | |
This week, Erica catches up with Deven Machette, Senior Brand Strategist at Betty Buzz - Blake Lively's line of non-alcoholic sparkling mixers made from clean ingredients - to talk multi-channel strategies for launching new products and the secrets to successful brand marketing and positioning. Here's a peek at what we cover in this episode: [00:03:17] - Deven shares her background in marketing for startups, starting and eventually closing her own agency, and what her day to day now looks like as Senior Brand Strategist. She also lets us in on what their marketing team looks like and how she's able to balance the many different functions of her role. [00:13:08] - Deven explains the brand's strategy behind launching new products and building buzz around newness while also lifting up their existing products, how they're shifting the positioning of the brand, a unique perspective on their presence at Coachella, and offers advice on how to determine what opportunities are a real fit for your brand. [00:20:13] - Deven shares key differences she's noticed working with a celebrity owned brand and how the reputation of the celebrity is an integral component to the success of the brand as a whole. [00:23:26] - Deven gives us her top 3 brand strategy tips for startup marketing teams. [00:37:43] - Deven shares the vision moving forward for Betty Buzz and how they're reimagining the brand. She also touches on an important piece of career advice for any young professional. Grab a drink and listen in to this week's Marketing Happy Hour conversation! ----- Other episodes you'll enjoy if you enjoyed Deven's episode: Managing Social at a Startup? Listen to This! | Danielle Vito of AvantStay Chatting Sustainability, Marketing Career, Hard Kombucha, and...Diplo?! | Annie Atwell of JuneShine Product Marketing 101: Your Go-To-Market Toolkit | Jaylen Adams of Rare Beauty ____ Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you! NEW: Download the Dream Career Game Plan! Learn more and shop Betty Buzz: LinkedIn | Twitter | Instagram | TikTok | bettybuzz.com Connect with Deven: LinkedIn | Instagram | TikTok | Twitter Follow MHH on Social: Instagram | LinkedIn | Twitter | TikTok Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly: https://www.linkedin.com/newsletters/marketing-happy-hour-weekly-6950530577867427840/ | |||
| BONUS! Where are they now?: Emma Wolgast of Thuma | 23 May 2023 | 00:13:22 | |
Welcome back to our "Where are they now?" bonus series where we'll be catching up with past Marketing Happy Hour podcast guests to see what they're currently up to and the projects they've been working on since we last spoke! Our next "Where are they now?" guest is Emma Wolgast of Thuma. Listen in to Emma's first appearance on MHH Season 2 here: Yes, you CAN work full time and get an MBA. Here's how., then join us as we catch up with her on this week's bonus episode! ____ Say hi! DM us on Instagram and let us know which bonus episodes you're excited for - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. NEW: Download the Dream Career Game Plan! Connect with Where are they now? guest Emma Wolgast: LinkedIn | Instagram | Twitter Learn more about Thuma: Instagram | TikTok | thuma.co Connect with Co-Host Erica: LinkedIn | Instagram Connect with Co-Host Cassie: LinkedIn | Instagram Follow MHH: LinkedIn | Instagram | Twitter Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly | |||
| Leaning In to Your Brand's Community | Kennedy Crichlow + Mary Ralph Lawson Bradley of Daily Drills | 18 May 2023 | 00:39:55 | |
This week, Erica and Cassie sit down with Daily Drills founders Kennedy Crichlow and Mary Ralph Lawson Bradley ("Kenn" and "Ralph") to chat through their brand marketing and launch strategies, how to work with your BFF, and their best career advice. Here's a peek at what we cover in this episode: [00:03:30] - Kenn and Ralph walk us through their marketing backgrounds and the launch of their clothing brand, Daily Drills. You'll hear why they focus on building a community, the power of just starting, and how they developed a solid (but fun!!!) brand identity. [00:13:32] - Kenn and Ralph share how they marketed the initial launch of the brand with a low budget, and how support will follow when you have quality product. [00:17:13] - Kenn and Ralph explain what their tasks look like as founders, their best advice for getting clear on what you're good at and what you like to do then delegating the rest, and the key to working alongside your BFF. [00:24:09] - Kenn and Ralph reveal their current marketing strategy and the "why" behind it, how letting people in to celebrate with the brand is one of their secrets of success, and the ways they lean in and listen to their community. [00:32:19] - Kenn and Ralph let us in on their content cadence for new product/collection drops. Grab a drink and listen in to this week's Marketing Happy Hour conversation! ----- Other episodes you'll enjoy if you enjoyed Kennedy + Mary Ralph's episode: Top Tips for Creatives | Lisa Meyer of Beekman 1802 How to Build Brand Loyalty | Kara Salazar of Southwest Airlines Product Marketing 101: Your Go-To-Market Toolkit | Jaylen Adams of Rare Beauty ____ Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you! NEW: Download the Dream Career Game Plan! Learn more and shop Daily Drills: Instagram | shopdailydrills.com Connect with Kennedy on Instagram | Connect with Mary Ralph on Instagram Follow MHH on Social: Instagram | LinkedIn | Twitter | TikTok Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly: https://www.linkedin.com/newsletters/marketing-happy-hour-weekly-6950530577867427840/ | |||
| Your Guide to Personal Finance | Melissa Jean-Baptiste of Millennial in Debt | 11 May 2023 | 00:42:29 | |
This week, Erica and Cassie chat with Melissa Jean-Baptiste of Millennial in Debt, the self-described "Beyonce of Personal Finance," to learn all about managing money as a young professional. Melissa shares her best tips for getting out of debt, what we can do early in our careers to set our future selves up for success, and how to make your money work for you. Here's a peek at what we cover in this episode: [00:03:39] - Melissa explains how she went from being $100K in debt to now educating others around personal finance and gives a word of encouragement to anyone struggling to figure out their financials as a young professional. [00:09:22] - Melissa shares common mistakes she sees young professionals make in their personal finances, things we can do to set us up for success, and tips for figuring out what budget works for your needs. [00:14:44] - Melissa gives her best advice around where we should be investing and uncovers how a HYSA (High Yield Savings Account) can help grow your wealth. [00:22:58] - Melissa shares her best tips for getting out of debt, the differences between the "avalanche" and "snowball" methods, and how to find and monetize a side hustle to help you get over debt hurdles. [00:30:47] - Melissa tells us how to prepare financially for a career change, and gives us a peek at her new book: So...This Is Why I'm Broke. Grab a drink and listen in to this week's Marketing Happy Hour conversation! ----- Other episodes you'll enjoy if you enjoyed Melissa's episode: How to Build a 6-Figure Online Business on Your Own | Hannah Pobar of Home Studio List Productivity 101: How to Hustle Sanely | Jess Massey of Hustle Sanely Career Resentment? Let's Get Into It | Capri DeBiccari of ButcherBox ____ Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you! NEW: Download the Dream Career Game Plan! Connect with Melissa: Instagram | TikTok | Twitter | LinkedIn Grab a copy of Melissa's book, So...This Is Why I'm Broke Follow MHH on Social: Instagram | LinkedIn | Twitter | TikTok Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly: https://www.linkedin.com/newsletters/marketing-happy-hour-weekly-6950530577867427840/ | |||
| Fans-First Advertising and Marketing | Alex Psaros of Clerendon Road Productions (prev. Bravo) | 02 Jul 2024 | 00:34:06 | |
We're excited to introduce you to Alex Psaros, a versatile marketing professional specializing in digital strategy and brand development, and currently the Director of Film Development at leading film production company Clerendon Road Productions. In this episode, Alex walks us through her experience in media buying and digital strategy, gives us an inside look at her time furthering brand development at Bravo, and shares her best strategies for building fan engagement, activating audiences on social through storytelling, progressing in your career, and more! About Alex, in her own words: I'm Alexandra Psaros, a versatile marketing professional specializing in digital strategy and brand development. With a proven track record in managing integrated campaigns and enhancing online presence for diverse industries, I thrive on blending creativity with analytical insights to drive impactful results. Join me on the podcast as we explore innovative approaches to navigating today's dynamic marketing landscape. Connect with Alex: Instagram | LinkedIn ____ Say hi! DM us on Instagram and let us know which bonus episodes you're excited for - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. Get the latest from MHH, straight to your inbox: Join our email list! Follow MHH on Social: Instagram | LinkedIn | Threads | Twitter | TikTok | Facebook | |||
| BONUS! Open for Hire: Sarah Maingot (prev. Local Restaurant Brand Director) | 09 May 2023 | 00:12:16 | |
Welcome back to our "Open for Hire" bonus series where we'll be chatting with marketing professionals open for hire - whether they've just graduated, were laid off, or are just looking to take the next step in their career journey - to highlight their background and skill sets and have an open Q&A around job hunting in today's market. Our next "Open for Hire" guest is Sarah Maingot, previously the Brand Director for a prominent and popular Tampa restaurant. Listen in! ____ Say hi! DM us on Instagram and let us know which bonus episodes you're excited for - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. NEW: Download the Dream Career Game Plan! Connect with Open for Hire guest Sarah Maingot: Instagram | thedownloadcreative.com Connect with Co-Host Erica: LinkedIn | Instagram Connect with Co-Host Cassie: LinkedIn | Instagram Follow MHH: LinkedIn | Instagram | Twitter Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly | |||
| Introduction to AI + ChatGPT: What You Need to Know | Elise Victor | 04 May 2023 | 00:38:23 | |
This week, Erica and Cassie sit down with AI and ChatGPT expert Elise Victor: a part-time teacher at the University of North Texas, host of an AI speaker series, and founder of TheRAM.ai, set to launch this year. Elise shares her best tips to familiarize yourself with AI and ChatGPT as well as the marketing use cases for these tools that can be an incredible addition to your content creation strategy. Here's a peek at what we cover in this episode: [00:03:40] - Elise walks us through her journey into AI and ChatGPT and explains how we'll see a transformation in the marketing industry with the introduction and development of AI tools. She also provides comfort around job security as these introductions and developments are made. [00:09:36] - Elise shares how marketers can utilize ChatGPT in their roles to write copy, help with language translation and competitive analysis among many other use cases, and addresses concerns around plagiarism when utilizing AI tools. [00:16:12] - Elise uncovers the keys to effectively utilizing ChatGPT: having clear, ultra-specific and detailed goals and knowing how to prompt the tool. [00:22:29] - Elise tells us the differences between ChatGPT and GPT4 and their data limitations. [00:26:33] - Elise shares her best tips (including safety measures) for first timers utilizing the AI tools available, and additional tools to play around with like Canva, Midjourney, Jasper, Claude, Zapier, Originality AI. Grab a drink and listen in to this week's Marketing Happy Hour conversation! ----- Other episodes you'll enjoy if you enjoyed Elise's episode: Content Creation + The Future of Digital | Ashlie Head of L'Oréal ____ Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you! NEW: Download the Dream Career Game Plan! Connect with Elise: elisevictor.com Follow MHH on Social: Instagram | LinkedIn | Twitter | TikTok Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly: https://www.linkedin.com/newsletters/marketing-happy-hour-weekly-6950530577867427840/ | |||
| Experiential / Event Marketing 101 (+ a Conversation on Thoughtful Leadership) | Amy Gaston (prev. Magnolia) | 27 Apr 2023 | 00:40:35 | |
This week, Erica's chatting with Amy Gaston: a dynamic, vision-driven leader passionate about creating best-in-class brand experiences, previously Director of Experiential Marketing at Magnolia in Waco, TX. In this episode, you'll walk away with Amy's top tips for planning excellent experiential events for brands of any size and her lessons learned in thoughtful leadership throughout her career. Here's a peek at what we cover in this episode: [00:02:50] - Amy walks us through her early career experience as a teacher and coach, going to graduate school for sports management, working in the athletic marketing department at University of North Texas on game day promotion and tailgating experience, then shifting to Magnolia - first as an executive assistant to Joanna Gaines and then moving into the role of Director of Experiential Marketing. [00:08:16] - How the team at Magnolia makes every single encounter matter to their guests by paying attention to every detail and truly valuing the investment that customers are making in supporting the brand. [00:12:10] - Amy shares some of her favorite projects from her time at Magnolia, like their annual Spring at the Silos and Silobration events. She chats through the logistics that go into each event and the team that makes them possible, and explains why events can be so important for your brand. [00:20:30] - Amy uncovers her top 3 tips for experiential marketers: understanding who your audience is/what they are coming to your brand to solve, identifying what your brand's goals are for the specific event or experience (brand affinity vs revenue generating), and experiencing a variety of industry events to make note of the mindful elements that made them special and evaluate whether your brand can replicate a similar experience. [00:23:50] - Erica and Amy discuss what makes a thoughtful leader and why Amy says "winning" is ultimately about caring for people. Grab a drink and listen in to this week's Marketing Happy Hour conversation! ----- Other episodes you'll enjoy if you enjoyed Amy's episode: Empathy in the Workplace + Humanizing Your Brand | Ally Golden of Upwork How to Build Brand Loyalty | Kara Salazar of Southwest Airlines Telling a Cohesive Brand Story | Melissa Santell of FoodxFeels ____ Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you! NEW: Download the Dream Career Game Plan! Connect with Amy: Instagram | Twitter | LinkedIn Follow MHH on Social: Instagram | LinkedIn | Twitter | TikTok Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly: https://www.linkedin.com/newsletters/marketing-happy-hour-weekly-6950530577867427840/ | |||
| BONUS! Ask MHH: Dream Career Game Plan | 25 Apr 2023 | 00:18:49 | |
Welcome back to our "Ask MHH" bonus series! This week, we're diving into our FREE digital resource: Dream Career Game Plan, and breaking down the workbook's 5 steps: defining your goals, building your network, diversifying your skills, influencing where you’re at, and investing in your growth. Our hope is that this workbook will help you truly elevate your career, whether you’re in the market for a new position or looking to make your mark in your current organization. No matter where this resource finds you, we’re cheering you on every step of the way! ____ Say hi! DM us on Instagram - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. NEW: Download the Dream Career Game Plan! Connect with Co-Host Erica: LinkedIn | Instagram Connect with Co-Host Cassie: LinkedIn | Instagram Follow MHH: LinkedIn | Instagram | Twitter Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly | |||
| Personal Branding 101 | Rachel B. Lee of StandOut Authority | 20 Apr 2023 | 00:37:09 | |
This week, Erica and Cassie catch up with Rachel B. Lee, a fearless marketer with experience at Microsoft and Gartner among many other notable companies, now Co-Owner and CMO of StandOut Authority and spending her days helping executives, business owners, and professionals define their personal brand, create influence through content, and build human connections online through the power of LinkedIn. Here's a peek at what we cover in this episode: [00:03:24] - Rachel shares a look into her decade plus of marketing experience and her interesting career journey prior to joining and building StandOut Authority alongside her husband. [00:11:01] - Top tips for building a personal brand, defining your value proposition, and the 4 key things that set you apart: your hard skills, your audience, your differentiation, and your passion. [00:23:25] - How to display your personal brand once you've nailed it down, and how to utilize LinkedIn to advance your career. Rachel shares her best headline tips for becoming searchable and a peek into the LinkedIn creator program. Grab a drink and listen in to this week's Marketing Happy Hour conversation! ----- Other episodes you'll enjoy if you enjoyed Rachel's episode: Get the Most out of LinkedIn as a Brand and Professional | Jenny Park of LinkedIn How to Build a 6-Figure Online Business on Your Own | Hannah Pobar of Home Studio List ____ Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you! NEW: Download the Dream Career Game Plan! Connect with Rachel: LinkedIn | Instagram | Facebook | Twitter | standoutauthority.com Check out Rachel's Headline Analyzer resource! Follow MHH on Social: Instagram | LinkedIn | Twitter | TikTok Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly: https://www.linkedin.com/newsletters/marketing-happy-hour-weekly-6950530577867427840/ | |||
| Stories with Impact: How to Land Press Placements | Emmy Liederman of Adweek | 13 Apr 2023 | 00:43:21 | |
This week, Cassie chats with Reporter Emmy Liederman of Adweek, one of our favorite publications to read to keep up with marketing and creative news. During their conversation, Emmy shares a peek inside her role and the stories she's able to write and encourage conversation around at Adweek, tips for PR professionals looking to land features for brands, insight into Twitter and LinkedIn, and strategies for improving your writing skills, including how to tell a story with impact. Here's a peek at what we cover in this episode: [00:06:22] - Emmy shares how she became involved with Adweek - from an internship where she felt autonomy and trust from the publication right away, to helping people through her writing beyond the marketing landscape and being an advocate for marginalized groups. [00:12:39] - Emmy reveals her top tips for PR professionals looking to land features for brands, including how to build relationships with reporters and the news hooks and positive intentions she looks for when considering a brand for a placement. [00:17:52] - Emmy gives us insight into interacting with reporters on Twitter and LinkedIn. [00:20:52] - Emmy teaches us the elements to an excellent story (a time hook into a broader societal truth) and how to encourage conversation around important topics. [00:24:56] - Emmy shares strategies for improving your writing skills and getting over writer's block. Grab a drink and listen in to this week's Marketing Happy Hour conversation! ----- Other episodes you'll enjoy if you enjoyed Emmy's episode: PR 101: Set Yourself Apart | Alice Hampton of ACP Management Growing a Community on Social | Karissa Widder of Kindred ____ Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you! NEW: Download the Dream Career Game Plan! Connect with Emmy: Twitter | LinkedIn | Instagram | emmyliederman.com Follow MHH on Social: Instagram | LinkedIn | Twitter | TikTok Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly: https://www.linkedin.com/newsletters/marketing-happy-hour-weekly-6950530577867427840/ | |||
| BONUS! Q+A Panel: Email Marketing | 11 Apr 2023 | 00:19:23 | |
Happy Tuesday! It's the first edition of our Q+A Panel bonus series where we'll dive in to specific topics with experts in a bite-sized, "crash course" format. First up: Email Marketing! Meet our Email Marketing Q+A Panel guests: Karsen Murray is a strategic copywriter and email marketer for go-to female entrepreneurs. Follow along with Karsen on Instagram, subscribe to The Keep Showing Up Newsletter, and learn more about The Copy Week. + Check out Karsen's full Marketing Happy Hour Season 3 episode here: Copywriting 101 | Ethical Copywriter + Email Strategist Karsen Murray Josie Maida is a content creator, freelance writer, podcast host, and the owner of Maida Media, a content creation agency, and Spinning Carousel Company, a pixie-dusted jewelry brand. She has been working in social media since 2013 and loves helping brands authentically share their stories online! Connect with Josie on all social platforms: @josiemaida. + Check out Josie's full Marketing Happy Hour Season 3 episode here: Building a Social Media Side Hustle While Working Full-Time | Josie Maida of Maida Media Maria Marchewka is an experienced copywriter and marketer with over a decade of experience in the industry. Her belief in being a practitioner and not a preacher of marketing concepts empowers her to help companies build brand awareness and connect with their target audiences. Keep up with Maria on LinkedIn and Twitter! ____ Say hi! DM us on Instagram and let us know which bonus episodes you're excited for - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. NEW: Download the Dream Career Game Plan! Connect with Co-Host Erica: LinkedIn | Instagram Connect with Co-Host Cassie: LinkedIn | Instagram Follow MHH: LinkedIn | Instagram | Twitter Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly | |||
| Creating Value Alignment Between Brand and Creator | Molly Tracy of VRAI Digital | 06 Apr 2023 | 00:36:13 | |
This week, Erica and Cassie connect with Molly Tracy, CEO and Founder of VRAI Digital, to chat all things influencer marketing and building a business in today's landscape.
Here's a peek at what we cover in this episode:
[00:03:31] - Molly shares her experience in influencer marketing (since 2012!) and the "why" behind her agency, VRAI Digital.
[00:07:02] - Molly uncovers her top tips for brands looking to make the most out of influencer relationships today, and how to go beyond the transaction into a nurtured relationship that lasts. She also shares how to ensure that values align between brand and creator in every campaign.
[00:15:07] - Molly reveals some of her favorite recent partnerships that her talent has been a part of, including campaigns with Sunday Riley, Bed Bath & Beyond, and Buy Buy Baby. She notes that genuine fandom translating into a paid opportunity and relationships that can carry through life stages are the keys to success in influencer partnerships.
[00:17:04] - We discuss predictions for the influencer marketing industry, like the inevitable shift toward owned channels and the emergence of creator-led brands.
[00:22:48] - Molly shares her best tips for getting your own business off the ground, no matter what industry you're in - hear why she says it's all about your network, and to ignore imposter syndrome at all costs.
Grab a drink and listen in to this week's Marketing Happy Hour conversation!
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Other episodes you'll enjoy if you enjoyed Molly's episode:
The Dos and Don'ts of Working with Creators | Travel Influencer Francesca Murray of One Girl One World
Re-Defining the Term "Influencer" | Nina Zadeh of Sidewalker Daily
Understanding the Creator Economy | Kristen Bousquet of Your Soulcialmate
____
Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you!
NEW: Download the Dream Career Game Plan!
NEW: Check out our website!
NEW: Join our email list!
Connect with Molly: Instagram | LinkedIn | vraidigital.com
Follow MHH on Social: Instagram | LinkedIn | Twitter | TikTok
Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly: https://www.linkedin.com/newsletters/marketing-happy-hour-weekly-6950530577867427840/
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| Job Seeking Tips Straight from HR...Candidates, Take Notes! | Stephanie Pagan of ILIA Beauty | 30 Mar 2023 | 00:44:58 | |
This week, Erica and Cassie chat with Stephanie Pagan, Talent Acquisition Lead at ILIA Beauty. In this episode, you'll learn strategies for landing a new job that’s a perfect fit, hear Stephanie's thoughts on internal mobility within your current company, and walk away knowing how to push through the noise and stand out as you grow and evolve in your career. Here's a peek at what we cover in this episode: [00:05:39] - Stephanie explains how her experience in retail at Starbucks helped her understand the talent and people landscape, how several roles in marketing at Perfect Snacks transitioned into working as HR Generalist and implementing people strategies, and how her current position at ILIA Beauty allows her to shepherd the overall brand experience for candidates and employees being onboarded. [00:16:15] - Stephanie shares her top tips for job seekers, like adjusting title conventions to be reflective of the work you performed and responsibilities you held and including tailored, relevant experience to the job you're applying for within the body of your resume to reinforce why you're a good fit for the specific role. [00:25:16] - For someone who can't seem to land interviews in a seemingly oversaturated candidate market, Stephanie shares a unique strategy to find opportunities beyond traditional job boards. [00:29:24] - Hear Stephanie's thoughts on cover letters - a necessity or a "nice to have?" [00:31:29] - Stephanie talks through internal mobility, and how understanding how the work you do connects to the business needs and how they evolve over time will equip you to have tough conversations about where you want to go in your role within your current company. [00:37:04] - Stephanie shares her experience developing important DE&I (Diversity, Equity & Inclusion) strategies that echo across all aspects of a business. Grab a drink and listen in to this week's Marketing Happy Hour conversation! ----- Other episodes you'll enjoy if you enjoyed Stephanie's episode: Landing a Full Time Marketing Job Right Out of College | Alison Taplin of FabFitFun Empathy in the Workplace + Humanizing Your Brand | Ally Golden of UpWork Career Resentment? Let's Get Into It | Capri DeBiccari of ButcherBox ____ Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you! NEW: Download the Dream Career Game Plan! Connect with Stephanie on LinkedIn Follow MHH on Social: Instagram | LinkedIn | Twitter | TikTok Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly: https://www.linkedin.com/newsletters/marketing-happy-hour-weekly-6950530577867427840/ | |||
| BONUS! Where are they now?: Lauren Freund of Canva | 28 Mar 2023 | 00:15:28 | |
It's the first edition of our "Where are they now?" bonus series where we'll be catching up with past Marketing Happy Hour podcast guests to see what they're currently up to and the projects they've been working on since we last spoke! Our first "Where are they now?" guest is Lauren Freund of Canva. Listen in to Lauren's first appearance on MHH Season 1 here: Social Strategy 101: What You Need to Succeed | Lauren Freund of Shutterfly, then join us as we catch up with her on this week's bonus episode! ____ Say hi! DM us on Instagram and let us know which bonus episodes you're excited for - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. NEW: Download the Dream Career Game Plan! Connect with Where are they now? guest Lauren Freund: LinkedIn Learn more about Canva's new offerings: Canva Create Connect with Co-Host Erica: LinkedIn | Instagram Connect with Co-Host Cassie: LinkedIn | Instagram Follow MHH: LinkedIn | Instagram | Twitter Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly | |||
| A Marketer's Guide to Notion (+ Influencer Marketing Tips) | Danielle Ito of Notion | 27 Jun 2024 | 00:30:34 | |
This week, Cassie and Erica chat with Danielle Ito, Influencer Marketing Manager at Notion, a helpful tool that blends your everyday work apps into one and allows for seamless collaboration with your team. In this episode, Danielle shares how a cold application led to her start in tech, tips for marketers curious about Notion's vast capabilities, and insights into the brand's influencer marketing strategy. She also gives us a look at their community event calendar and explains how impactful growing IRL relationships with creators has been for Notion. Here's a peek at what we cover in this episode: [00:04:27] - Danielle walks through her background in PR and how she made the shift to influencer marketing, working initially on brands like Applebee's, Champion, Bota Box, and Omni Hotels & Resorts, then starting at Notion in 2022. [00:11:53] - Danielle shares how Notion incorporates storytelling into their influencer campaigns by sparking an initial exploratory call with each creator to learn how they can highlight individual authentic use cases, ultimately inspiring brand affinity and brand love. [00:14:40] - Danielle gives us a peek behind the scenes at Notion's influencer and community event calendar, and explains why building relationships with creators is so important for any brand utilizing influencer marketing. She also shares how partnering with the Creator Camp community helps foster organic creativity among creators and allows for natural Notion knowledge sharing to occur. [00:20:43] - Danielle shares her favorite productivity hacks for Notion, and answers a few listener questions about the brand! Grab a drink and listen in to this week's Marketing Happy Hour conversation! ____ Other episodes you'll enjoy if you enjoyed Danielle's episode: UGC is The New "Word-of-Mouth" (+ Excellent Early Career Advice) | Andrea Linhares of Sephora Creating Fresh and Innovative Social-First Content | Jacynth Serrano Rodriguez of Our Place The Importance of Efficient Processes | Business Consultant Chelsea Brinkley ____ Say hi! DM us on Instagram and let us know which episodes you're loving - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. Get the latest from MHH, straight to your inbox: Join our email list! Connect with Danielle on LinkedIn Learn more about Notion: Instagram | LinkedIn | Twitter | TikTok Follow MHH on Social: Instagram | LinkedIn | Threads | Twitter | TikTok | Facebook New to Marketing Happy Hour (or just want more)? Download our Marketing Happy Hour Starter Kit Connect with Co-Host Erica: LinkedIn | Instagram Connect with Co-Host Cassie: LinkedIn | Instagram This podcast is an MHH Media production. Learn more about MHH Media! | |||
| The Dos and Don'ts of Working with Creators | Travel Influencer Francesca Murray of One Girl One World | 23 Mar 2023 | 00:38:34 | |
This week, Erica sits down with travel influencer Francesca Murray of One Girl One World to chat through all things influencer marketing from a creator's perspective. If your team works with content creators or influencers and want the latest inside scoop on what they expect and appreciate from brands they're partnering with, this episode is for you! Here's a peek at what we cover in this episode: [00:02:42] - Francesca shares her creator journey and some of the coolest projects she's worked on, including her recent collaborations with Meta. [00:07:18] - Francesca and Erica chat through the differences between content creators and influencers. [00:09:55] - Francesca shares a creator's perspective in working with brands - including what's most important to include in initial outreach to potential influencers and how to determine a fair budget for a campaign based on the unique skills of each influencer you want to work with. [00:15:52] - Francesca and Erica uncover how influencer marketing teams can go the extra mile in creating and nurturing relationships with influencers. [00:25:45] - Francesca explains the value in investing in influencers vs traditional organic and paid marketing channels like social media. [00:29:43] - Francesca taps into her personal media experience to share unique PR tips for brands or individuals looking to land media placements. Grab a drink and listen in to this week's Marketing Happy Hour conversation! ----- Other episodes you'll enjoy if you enjoyed Francesca's episode: Influencer Marketing 101: Building and Measuring Campaigns | Geena Massara of Girlfriend Collective Understanding the Creator Economy | Kristen Bousquet of Your Soulcialmate Re-Defining the Term "Influencer" | Nina Zadeh of Sidewalker Daily ____ Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you! NEW: Download the Dream Career Game Plan! Follow Francesca on Social: Instagram | TikTok Check out Francesca's website, onegirl-oneworld.com! Follow MHH on Social: Instagram | LinkedIn | Twitter | TikTok Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly: https://www.linkedin.com/newsletters/marketing-happy-hour-weekly-6950530577867427840/ | |||
| Your Guide to B2B Marketing | Melissa Meredith of Content Creative | 16 Mar 2023 | 00:33:41 | |
This week, Cassie and Erica chat with Cassie's client, Melissa Meredith - B2B Strategist, Marketing Consultant, and Owner of Content Creative, a B2B agency - and uncover the differences between B2B (business-to-business) and B2C (business-to-consumer) marketing. Here's a peek at what we cover in this episode: [00:03:35] - Melissa gives us a peek into her experience starting an agency in B2B marketing and breaks down the differences between B2B and B2C marketing. [00:11:40] - Melissa shares brand positioning tips, and how looking at data and analytics and knowing your KPIs (key performance indicators) can help you understand what language is going to attract the ideal consumer. She also shares the importance of consistent customer service responses, and how looking at reviews can be an indicator of your strategy's success. [00:16:23] - Melissa explains the process of repurposing existing long form content into additional easily digestible content pieces to "work smarter, not harder." [00:20:02] - Melissa unveils her "three Ws" in order to maintain balance in life and work. [00:24:06] - Melissa shares why asking for feedback can be so valuable in any career, and why she says "don't be afraid to go slow." Grab a drink and listen in to this week's Marketing Happy Hour conversation! ----- Other episodes you'll enjoy if you enjoyed Melissa's episode: Performance Marketing 101 | Alex Lewis of Later Productivity 101: How to Hustle Sanely | Jess Massey of Hustle Sanely ____ Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you! NEW: Download the Dream Career Game Plan! Follow Meredith on Social: Instagram | LinkedIn Follow MHH on Social: Instagram | LinkedIn | Twitter Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly: https://www.linkedin.com/newsletters/marketing-happy-hour-weekly-6950530577867427840/ Learn more about 99designs and get $20 OFF your first design contest: https://99designs.com/marketinghappyhour | |||
| BONUS! Open for Hire: Lauren Roth (prev. Otherland, Rent the Runway) | 14 Mar 2023 | 00:09:39 | |
It's the first edition of our "Open for Hire" bonus series where we'll be chatting with marketing professionals open for hire - whether they've just graduated, were laid off, or are just looking to take the next step in their career journey - to highlight their background and skill sets and have an open Q&A around job hunting in today's market. Our first "Open for Hire" guest is Lauren Roth, previously the Community Experience and Marketing Manager at Otherland candles. Listen in! ____ Say hi! DM us on Instagram and let us know which bonus episodes you're excited for - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. NEW: Download the Dream Career Game Plan! Connect with Open for Hire guest Lauren Roth: LinkedIn | Instagram Connect with Co-Host Erica: LinkedIn | Instagram Connect with Co-Host Cassie: LinkedIn | Instagram Follow MHH: LinkedIn | Instagram | Twitter Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly | |||
| Going Viral: The Truth About TikTok Success | Emily Harpel + Emma Biermann of Art of Sucre | 09 Mar 2023 | 00:33:46 | |
This week, Erica chats with her PR + Marketing consulting clients, Emily Harpel (Founder and CEO) and Emma Biermann (Director of Brand) of TikTok-viral specialty cotton candy brand Art of Sucre, best known for it's edible Glitter Bombs that add sparkle to any beverage. Here's a peek at what we cover in this episode: [00:04:30] - Emily shares the brand story behind Art of Sucre, how the business has grown with the help of TikTok, and how it's evolved in the past few years from events to DTC (direct-to-consumer). [00:07:17] - Emily and Emma peel back the curtain on TikTok virality, their current platform strategy, and how they're converting their followers into customers with "TikTok made me buy it" culture (and how to plan for it!). They also give their #1 tip for TikTok success. [00:16:47] - Emily and Emma chat all things partnerships and collaborations, and share a behind the scenes look at one of their favorite collaborations to date, an activation with Kate Spade. [00:23:41] - Emily and Emma share their overall marketing and PR strategies and the process of working with Erica - hear why they say a marketing and PR consultant can be extremely beneficial for your business! (And then DM Erica - she's got a few spots left for 2023 clients!) Grab a drink and listen in to this week's Marketing Happy Hour conversation! ----- Other episodes you'll enjoy if you enjoyed Emily + Emma's episode: TikTok 101: How to Build an Engaged Audience | Zaria Parvez of Duolingo ____ Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you! NEW: Download the Dream Career Game Plan! Follow Emily on Social: Instagram | TikTok | LinkedIn Follow Emma on Social: Instagram | LinkedIn Follow Art of Sucre on Social: Instagram | TikTok | LinkedIn Order your very own cotton candy goodies (we recommend the Glitter Bombs!). Use code: HAPPYHOUR10 Tune in to Emily and Emma's new podcast, Let Them Eat! Follow MHH on Social: Instagram | LinkedIn | Twitter Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly: https://www.linkedin.com/newsletters/marketing-happy-hour-weekly-6950530577867427840/ Learn more about 99designs and get $20 OFF your first design contest: https://99designs.com/marketinghappyhour | |||
| Telling a Cohesive Brand Story | Melissa Santell of FoodxFeels | 02 Mar 2023 | 00:32:32 | |
This week, Cassie and Erica catch up with Food Photographer and Brand Consultant Melissa Santell, founder of FoodxFeels, for a peek into the world of food and beverage branding and marketing. If you know us, you know we're obsessed with a great brand suite, so chatting with Melissa and getting a behind the scenes look at the industry was such a treat! Here's a peek at what we cover in this episode: [00:05:48] - Melissa shares her journey developing the FoodxFeels creative studio, focusing on food photography and consulting in the culinary and hospitality space. [00:09:52] - Melissa explains how to infuse storytelling into your branding across the board, and how to make a launch successful with solid strategy and cohesive details. [00:18:12] - Melissa uncovers how to improve your copywriting skills, perfect your brand photography (Check out photography resource Melissa mentions: phlearn.com), and create excellent experiential brand interactions. [00:21:56] - Melissa talks about the process of getting out of a creative rut and shares her sources of inspiration when you're feeling "stuck." [00:24:04] - Melissa shares how she's built her brand and podcast (Sunday Sauce), and the importance of not holding back on your ideas or full self, and knowing when to say "no" to projects that won't move you in the right direction. Grab a drink and listen in to this week's Marketing Happy Hour conversation! ----- Other episodes you'll enjoy if you enjoyed Melissa's episode: Building a Social Media Side Hustle While Working Full-Time | Josie Maida of Maida Media Brand Photoshoots 101: What You Need to Know | Photographer + Creative Amie Santavicca ____ Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you! NEW: Download the Dream Career Game Plan! Connect with Melissa: Instagram | foodxfeels.com Check out the Sunday Sauce podcast! Follow MHH on Social: Instagram | LinkedIn | Twitter Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly: https://www.linkedin.com/newsletters/marketing-happy-hour-weekly-6950530577867427840/ | |||
| BONUS! Ask MHH: It's Tuesday? | 28 Feb 2023 | 00:09:15 | |
Introducing...our bonus episode structure! We're rolling out bite sized, ~10 minute episodes every other Tuesday (with the idea to expand to every week in the coming months). Here's what you can expect: Ask MHH: Ask us anything! We'll post calls for questions in our MHH Insiders LinkedIn group and our Instagram stories. It's your chance to ask anything you want to know about marketing, PR, starting a podcast, searching for a job, book recommendations, favorite skincare items, best coffee shops in any city...really, whatever you want! Our hope is that Ask MHH will allow us to connect further with all of you and share more of our experiences in and outside of the marketing world. Open for Hire: We recently released our first ever FREE digital resource, the Dream Career Game Plan, with a guide on how to elevate your career in 5 simple steps - but beyond this resource, we want to connect with those of you currently working toward your dream. We'll be chatting with marketing professionals open for hire (whether they’ve just graduated, were laid off, or are just looking to take the next step) to highlight their background and have an open quick chat/Q+A about job hunting in today's market. Our hope is that these episodes will not only help our listeners to navigate their career journey but also serve as a thought leadership platform for those open for hire! Where are they now?: We'll bring back past guests for an update on where they are currently and what new projects they’re working on. Many of our past guests have since moved on to new roles or companies, so we're excited to catch up and hear what they've been learning recently! Panel Q+A: We'll be inviting experts in a specific subject area for rapid fire Q+A that will be packed with advice, tips, and helpful information in a short format. Want to join an upcoming panel? Apply here. ____ Say hi! DM us on Instagram and let us know which bonus episodes you're excited for - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. NEW: Download the Dream Career Game Plan! Connect with Co-Host Erica: LinkedIn | Instagram Connect with Co-Host Cassie: LinkedIn | Instagram Follow MHH: LinkedIn | Instagram | Twitter Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly | |||
| "Edutainment" 101: Content That Converts | Travis Tyler of PandaDoc | 23 Feb 2023 | 00:52:31 | |
This week, Cassie and Erica catch up with Travis Tyler, Senior Digital Content Producer at PandaDoc, for a look at all things "edutainment," and how this strategy can take seemingly uninteresting content and transform it into something consumers truly love (and keep coming back to!). Here's a peek at what we cover in this episode: [00:05:32] - Travis gives us background on what he studied in college (spoiler alert: not marketing!), how he pivoted into the world of content production and found a home at PandaDoc. [00:09:08] - Travis breaks down the history of "edutainment" as a tactic to add value to your audience and explains how he's infusing "edu-tainment" into his role at PandaDoc by creating content that stops the scroll and encourages engagement. [00:17:20] - Travis shares how you can implement "edutainment" in your marketing strategy by "piloting" your ideas. [00:27:52] - A behind the scenes look at how Travis grew PandaDoc's social media following to over 150K (100K of which are on LinkedIn specifically) by diversifying their "boring" content with humor and truly using analytics to learn and adapt. [00:33:31] - Travis explains the purpose of PandaDoc's podcast, The Customer Engagement Lab, and the unique way he's found to build his network and promote the show (and ultimately PandaDoc) at the same time. [00:41:32] - The inside scoop on what Travis' team is doing to navigate budget cuts. Grab a drink and listen in to this week's Marketing Happy Hour conversation! ----- Other episodes you'll enjoy if you enjoyed Travis' episode: TikTok 101: How to Build an Engaged Audience | Zaria Parvez of Duolingo Video Content 101: Make it "Snackable" | Adam Cilley of Sports Card Investor ____ Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you! NEW: Download the Dream Career Game Plan! Follow Travis on Social: TikTok | LinkedIn Listen in to Cassie's episode of The Customer Engagement Lab! Follow MHH on Social: Instagram | LinkedIn | Twitter Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly: https://www.linkedin.com/newsletters/marketing-happy-hour-weekly-6950530577867427840/ Learn more about 99designs and get $20 OFF your first design contest: https://99designs.com/marketinghappyhour | |||
| Career Resentment? Let's Get Into It | Capri DeBiccari of ButcherBox | 16 Feb 2023 | 00:46:23 | |
This week, Erica sits down with Capri DeBiccari, Director of Social Media at ButcherBox (previously Social Media Team Head at Abercrombie & Fitch Co., Global Social Media Manager at PUMA, Social Media Editor at Refinery29, and more!) to chat all things career. In this episode, you'll learn how to navigate feeling unhappy at work, how to best demonstrate your qualifications for growth, and Capri's favorite tips from her time working in social media. Here's a peek at what we cover in this episode: [00:03:52] - Capri shares her background working in organic social at Refinery29 and PUMA, quitting her job to work on a flower farm, returning to work at Abercrombie & Fitch Co., then transitioning to ButcherBox. [00:08:11] - Capri explains how to navigate career resentment, how to do a gut check to find out if you're getting what you need at work or if you need to change careers, and how to know if you're in a good spot to do so. She also shares why job hopping can ultimately be beneficial for your career. [00:19:26] - Capri gives us a look into her time as Team Head at A&F (managing Hollister, SOCIALTOURIST, & Gilly Hicks), what an effective leader looks like, and why prioritizing interpersonal relationships can make or break team morale and performance. [00:25:35] - Capri shares her best tips for growth within your company (especially if you're feeling stuck) and how to conduct 1-on-1s with your boss. She also shares why setting boundaries and having hobbies is crucial. [00:34:59] - Capri walks through her favorite social media tips, how to navigate approval processes, and why she recommends utilizing your followers as a focus group and being unhinged on social. Grab a drink and listen in to this week's Marketing Happy Hour conversation! ----- Other episodes you'll enjoy if you enjoyed Capri's episode: Empathy in the Workplace + Humanizing Your Brand | Ally Golden of Upwork TikTok 101: How to Build an Engaged Audience | Zaria Parvez of Duolingo ____ Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you! Follow ButcherBox on Social: Instagram | TikTok Follow Capri on Social: Instagram | TikTok | LinkedIn Use code BBFF30 for $30 off your first ButcherBox order! Follow MHH on Instagram: https://instagram.com/marketinghappyhr Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly: https://www.linkedin.com/newsletters/marketing-happy-hour-weekly-6950530577867427840/ Learn more about 99designs and get $20 OFF your first design contest: https://99designs.com/marketinghappyhour | |||
| Behind the Marketing Happy Hour Rebrand | Courtney Cervantes of 99designs by Vista | 09 Feb 2023 | 00:44:43 | |
This week, we're joined by Courtney Cervantes, Marketing Manager, Campaigns & Communications at 99designs by Vista, the global creative platform that makes it easy for you to work with freelance graphic designers from around the world to bring your brand to life through custom, memorable design. We had the privilege of working alongside Courtney and the 99designs creative community to design our new logo and it was such an awesome experience. To learn more about 99designs and get $20 OFF your first design contest, head on over to https://99designs.com/marketinghappyhour and click "Get Started" to begin! Here's a peek at what we cover in this episode: [00:05:10] - Courtney shares her background in CPG and beverage PR, her breakout into entrepreneurship, the transition back to brand side with 99designs by Vista, and the skills that translate between self employment and the corporate world. [00:11:44] - Courtney dives into the mission of 99designs and walks through their different offerings for all of your design needs. We also chat about our incredible experience working within the platform to create our NEW Marketing Happy Hour logo! [00:24:44] - Why excellent branding and cohesive content is important for your brand. [00:32:33] - How you can utilize the full-funnel experience of 99designs by Vista for all of your marketing needs: from logos to apps, packaging to book covers, and so much more. Grab a drink and listen in to this week's Marketing Happy Hour conversation! ----- Other episodes you'll enjoy if you enjoyed Courtney's episode: Creating Excellent Audience Experiences on Social | Becca Hidalgo of Hilton Grand Vacations ____ Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you! Follow 99designs by Vista on Social: Instagram | Twitter | Facebook | Linkedin | TikTok Connect with Courtney on LinkedIn: https://www.linkedin.com/in/courtneycervantes/ Learn more about 99designs and get $20 OFF your first design contest: https://99designs.com/marketinghappyhour Follow MHH on Instagram: https://instagram.com/marketinghappyhr Follow MHH on LinkedIn: https://www.linkedin.com/company/marketing-happy-hour/ Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly: https://www.linkedin.com/newsletters/marketing-happy-hour-weekly-6950530577867427840/ | |||
| Product Marketing 101: Your Go-To-Market Toolkit | Jaylen Adams of Rare Beauty | 02 Feb 2023 | 00:39:18 | |
This week, we're chatting with Jaylen Adams, Brand & Product Marketing Assistant Manager at Rare Beauty, all about their go-to-market strategy. Founded by Selena Gomez and backed by the mission of helping everyone celebrate their individuality by redefining what beauty means, Rare Beauty is making waves in the beauty industry. Here's a peek at what we cover in this episode: [00:04:16] - Jaylen shares how she started pre-launch at Rare Beauty (3 years ago!), and gives us the inside scoop on her internal promotion journey from Coordinator to Assistant Manager. She also shares how working with Rare Beauty's CMO, Katie Welch, has positively impacted her career thus far. [00:18:48] - Jaylen provides a behind the scenes look at launching a product from start to finish, from the development phase to hitting shelves (using their most recent launch, Positive Light Silky Touch Highlighter, as an example). She also dives into their go to market strategy and how they manage ratings and reviews for a launch. [00:25:31] - Jaylen explains the process of building out a seasonal campaign, and how she's gained the courage to pitch new ideas to her team. [00:34:05] - Jaylen shares what's next in her career, and which Rare Beauty products you NEED to add to your makeup bag ASAP. Grab a drink and listen in to this week's Marketing Happy Hour conversation! ----- Other episodes you'll enjoy if you enjoyed Jaylen's episode: Content Creation + The Future of Digital | Ashlie Head of L'Oréal How to be a Confident Marketer in 2023 | Bari Rosenstein of Auntie Anne's and Jamba ____ Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you! Learn more about 99designs and get $20 OFF your first design contest: https://99designs.com/marketinghappyhour Follow Jaylen on Instagram: https://www.instagram.com/jayxlen/ Connect with Jaylen on LinkedIn: https://www.linkedin.com/in/jaylen-adams-61b83510b/ Shop Rare Beauty at Sephora | Shop rarebeauty.com Follow MHH on Instagram: https://instagram.com/marketinghappyhr Follow MHH on LinkedIn: https://www.linkedin.com/company/marketing-happy-hour/ Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly: https://www.linkedin.com/newsletters/marketing-happy-hour-weekly-6950530577867427840/ | |||
| How Community Drives Brand Development | Lindsay Silberman of Hotel Lobby Candle | 25 Jun 2024 | 00:33:29 | |
We're excited to introduce you to Lindsay Silberman, a luxury lifestyle blogger and the founder of Hotel Lobby Candle, a home fragrance line inspired by the scents inside five-star hotels. In this episode, Lindsay shares a peek into her journey as a founder, how the marketing strategy for Hotel Lobby Candle has evolved over the years, and how the brand's community of candle super-fans have shaped and further driven brand development. About Lindsay + Hotel Lobby Candle, in her own words: I’m Lindsay, founder of Hotel Lobby Candle. I spent a decade writing and editing for magazines like Town & Country, Vogue, and Elle Decor (to date, I’ve traveled to 62 countries). Today, I apply that same reporter’s approach to my lifestyle blog & Instagram account, where I share carefully-vetted product recommendations, beauty tips and travel advice to a community of nearly 200,000 people. I wanted to create a candle that transported people without ever having to leave home. It needed to be beautiful, smell incredible and, most importantly, be of the highest quality. Hotel Lobby Candle was inspired by the idea that it's entirely possible to bring the luxury hotel experience into your home in the form of a candle.
Connect with Lindsay on Instagram Check out Hotel Lobby Candle: Instagram | hotellobbycandle.com ____ Say hi! DM us on Instagram and let us know which bonus episodes you're excited for - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. Get the latest from MHH, straight to your inbox: Join our email list! Follow MHH on Social: Instagram | LinkedIn | Threads | Twitter | TikTok | Facebook | |||
| Re-Defining the Term "Influencer" | Nina Zadeh of Sidewalker Daily | 26 Jan 2023 | 00:49:50 | |
This week, we're chatting with Sidewalker Daily Co-Founder Nina Zadeh. Nina spends her days creating strategic content, coming up with creative ideas to help Sidewalker clients stand out and reach their goals, and working with brands, influencers and creators on their businesses. Nina has been working in the influencer space for over 8 years and sheds light on market trends and the growth of the industry. Here's a peek at what we cover in this episode: [00:05:15] - Nina walks us through her background from her undergrad at Boston College to her MBA, consulting for a PR agency, managing influencer campaigns for the Costa Rica Tourism Board, hotels, and more. She addresses common misconceptions about the influencer space, discusses the concept of creators as brands, and explains how brands should be weighing the impact of paid ads vs influencer relationships with current consumer behavior. [00:21:51] - Nina shares unique ways to work with influencers with different objectives (beyond traditional sponsored social media posts), how influencers can exercise their thought leadership to amplify a brand, and how we're re-defining the term "influencer" in the industry. [00:29:03] - Nina breaks down her love for YouTube Shorts, her experience posting, and how a brand can jump into the mix to streamline social media operations across platforms. [00:33:48] - Nina explains how creators can step up and stand out to brands with customized pitches, and shares the importance of keywords. [00:40:47] - Nina dives into the new world of influencer assistants and predicts we'll see more and more. Grab a drink and listen in to this week's Marketing Happy Hour conversation! ----- Other episodes you'll enjoy if you enjoyed Nina's episode: How to Build a 6-Figure Online Business on Your Own | Hannah Pobar of Home Studio List Understanding the Creator Economy | Kristen Bousquet of Your Soulcialmate ____ Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you! Follow Sidewalker Daily on YouTube / Instagram / TikTok Listen to our episode of Influencer Confidential! Check out Nina's free trainings. Follow MHH on Instagram: https://instagram.com/marketinghappyhr Follow MHH on LinkedIn: https://www.linkedin.com/company/marketing-happy-hour/ Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly: https://www.linkedin.com/newsletters/marketing-happy-hour-weekly-6950530577867427840/ Learn more about 99designs and get $20 OFF your first design contest: https://99designs.com/marketinghappyhour | |||
| Cheers to 50 Episodes! + A New Era of MHH | 19 Jan 2023 | 00:28:56 | |
It's a special week for us at Marketing Happy Hour...we're celebrating 50 episodes! This week, Erica and Cassie introduce our fun rebrand, new logo, and cover art (made possible by 99designs and Amie Santavicca), share the Marketing Happy Hour origin story, chat through their favorite moments in the past 50 episodes (including clips from Ally Golden and Alice Hampton's interviews), explain what they're most looking forward to in the next 50, and give their top tips for marketers in 2023. You'll also hear a few updates from past Marketing Happy Hour guests at the end! Cheers to 50 episodes, and cheers to all of you for making Marketing Happy Hour such an amazing community! Learn more about 99designs and get $20 OFF your first design contest: https://99designs.com/marketinghappyhour Check out MHH's new cover art photographer Amie Santavicca's work: http://www.amiesantavicca.com/ Listen to Amie's episode of Marketing Happy Hour: Brand Photoshoots 101: What You Need to Know | Photographer + Creative Amie Santavicca Listen to Ally Golden's full episode: Empathy in the Workplace + Humanizing Your Brand | Ally Golden of Upwork Listen to Alice Hampton's full episode: PR 101: Set Yourself Apart | Alice Hampton of ACP Management ____ Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. Learn more about 99designs and get $20 OFF your first design contest: https://99designs.com/marketinghappyhour Connect with Co-Host Erica on LinkedIn: https://www.linkedin.com/in/ericaspitzley/ Connect with Co-Host Cassie on LinkedIn: https://www.linkedin.com/in/cassaundrapalmer/ Follow Co-Host Erica on Instagram: https://www.instagram.com/espitz/ Follow Co-Host Cassie on Instagram: https://www.instagram.com/cassiejoytucker/ Follow MHH on Instagram: https://instagram.com/marketinghappyhr Follow MHH on LinkedIn: https://www.linkedin.com/company/marketing-happy-hour/ Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly: https://www.linkedin.com/newsletters/marketing-happy-hour-weekly-6950530577867427840/ Join our Marketing Happy Hour Insiders LinkedIn Group: https://www.linkedin.com/groups/9238088/ | |||
| Understanding the Creator Economy | Kristen Bousquet of Your Soulcialmate | 12 Jan 2023 | 00:42:47 | |
This week, we're chatting with Your Soulcialmate Founder, "Soulcial Scoop" Podcast Host, and Content Creator Kristen Bousquet. She's on a mission to help regulate the influencer industry and educate digital creators on how to be respected and successful running a business as an influencer. Here's a peek at what we cover in this episode: [00:04:19] - Kristen walks us through her nonlinear entrepreneurship journey, sharing a behind-the-scenes look at the launch of her blog and photography business, and how consistently offering the same advice around her learned experience in the influencer industry turned into a business of coaching creators and teaching them how to monetize their content. [00:10:29] - Kristen shares what platforms she uses to promote her business and why newsletters are important. She also explains the process of starting her podcast and why she says "oversharing is underutilized" when it comes to promoting a show on social media. We also talk about the value of podcast listeners vs. social media followers. [00:26:01] - We chat through how setting aside a small budget to play around with is going to be the key to success in 2023. [00:27:20] - Kristen shares PR tips for individuals and brands looking to land placements and why she recommends following journalists on Twitter and LinkedIn to build relationships and assert your expertise on those platforms. [00:29:51] - Kristen shares her unique insight into what a creator looks for in a brand when evaluating an influencer partnership, and how to be a brand that creators want to work with again and again. [00:33:11] Kristen sheds light on the importance of hiring a team, and how she's able to wear so many hats without getting burnt out. Grab a drink and listen in to this week's Marketing Happy Hour conversation! ----- Other episodes you'll enjoy if you enjoyed Kristen's episode: Gen Z Work Habits: Balancing a Tech 9-5 and Full Time Content Creation | Angelica Song of Google Brand Photoshoots 101: What You Need to Know | Photographer + Creative Amie Santavicca ____ Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. Follow Kristen on Instagram: @kbousq Connect with Kristen on LinkedIn: Kristen Bousquet Follow MHH on Instagram: https://instagram.com/marketinghappyhr Follow MHH on LinkedIn: https://www.linkedin.com/company/marketing-happy-hour/ Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly: https://www.linkedin.com/newsletters/marketing-happy-hour-weekly-6950530577867427840/ Join our Marketing Happy Hour Insiders LinkedIn Group: https://www.linkedin.com/groups/9238088/ | |||
| How to be a Confident Marketer in 2023 | Bari Rosenstein of Auntie Anne's and Jamba | 05 Jan 2023 | 00:40:14 | |
Welcome to Season 7 of the Marketing Happy Hour podcast! We're excited to kick things off with Erica's conversation with Bari Rosenstein, Social Media Manager at Auntie Anne's and Jamba. Here's a peek at what we cover in this episode: [00:03:30] - Bari shares her experience working for agencies, transitioning brand side with Coca-Cola, how she found her current role with Auntie Anne's and Jamba, and how she and her team are bringing pretzels and juice to life on social! [00:08:47] - Bari reveals which platforms each of the brands are utilizing and what content does well on each platform. Her advice? Tailor the content to each audience and "drive the crave." [00:11:09] - Bari walks us through the importance that audience sentiment plays in determining a campaign's success, and gives us a behind the scenes look at building each brand's TikTok presence from scratch. [00:16:51] - Bari uncovers how Auntie Anne’s and Jamba's strategies differ on social, and how each brand promotes LTOs (Limited Time Offers). She shares tips on how to juggle multiple brands and how to let management know if and when you need to bring on additional help! [00:25:10] - Bari chats all things Twitter and shares how brands can make a splash on social by standing out amongst the noise in their categories. [00:29:44] - Learn how social media truly impacts the bottom line for a brand, and the lasting impact that branding yourself as a professional on LinkedIn can have on your career. Grab a drink and listen in to this week's Marketing Happy Hour conversation! ----- Other episodes you'll enjoy if you enjoyed Bari's episode: Social Strategy 101: What You Need to Succeed | Lauren Freund of Shutterfly Audience Insights 101: Sliding in the DMs | Sara Arbelaez of Heelys ____ Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. Follow Bari / Auntie Anne's / Jamba on Instagram: @basicallybari / @auntieannespretzels / @jambajuice Connect with Bari on LinkedIn: Bari Rosenstein Check out Auntie Anne's and Jamba on TikTok: @auntieannes / @jamba Follow MHH on Instagram: https://instagram.com/marketinghappyhr Follow MHH on LinkedIn: https://www.linkedin.com/company/marketing-happy-hour/ Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly: https://www.linkedin.com/newsletters/marketing-happy-hour-weekly-6950530577867427840/ Join our Marketing Happy Hour Insiders LinkedIn Group: https://www.linkedin.com/groups/9238088/ | |||
| Season Finale | The Hardest Lesson We Learned This Year | 23 Nov 2022 | 00:40:05 | |
This week, Erica and Cassie take a look back on Season 6 of the Marketing Happy Hour podcast, sharing their favorite moments, the lessons they've learned as marketing professionals throughout the season, and some sneak previews of what's to come in Season 7! Erica and Cassie close out the year 2022 with some rapid fire reflection questions and reveal their number one ask this holiday season. Thank you to all of our wonderful Season 6 guests: How to Build Brand Loyalty | Kara Salazar of Southwest Airlines Instagram 101: Show Up Confidently | Instagram Strategist Natasha Samuel Growing a Community on Social | Karissa Widder of Kindred Video Content 101: Make It "Snackable" | Adam Cilley of Sports Card Investor Capture and Keep Audience Attention | Nidhi Bhagat of ESPN Audience Insights 101: Sliding in the DMs | Sara Arbelaez of Heelys Performance Marketing 101 | Alex Lewis of Later ____ Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. Connect with Co-Host Erica on LinkedIn: https://www.linkedin.com/in/ericaspitzley/ Connect with Co-Host Cassie on LinkedIn: https://www.linkedin.com/in/cassaundrapalmer/ Follow Co-Host Erica on Instagram: https://www.instagram.com/espitz/ Follow Co-Host Cassie on Instagram: https://www.instagram.com/cassiejoytucker/ Follow MHH on Instagram: https://instagram.com/marketinghappyhr Follow MHH on LinkedIn: https://www.linkedin.com/company/marketing-happy-hour/ Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly: https://www.linkedin.com/newsletters/marketing-happy-hour-weekly-6950530577867427840/ Join our Marketing Happy Hour Insiders LinkedIn Group: https://www.linkedin.com/groups/9238088/ | |||
| Performance Marketing 101 | Alex Lewis of Later | 17 Nov 2022 | 00:46:12 | |
This week, Erica has the privilege of chatting with Alex Lewis, Performance Marketing Specialist at Later - a social media management platform and link in bio tool that our co-hosts LOVE! (Scroll down for a code that will unlock 2 months FREE!) Alex drops all of the knowledge she's gained during her time working in performance marketing, reveals how Later utilizes ads to round out their full funnel marketing strategy designed to drive user acquisition and growth, and shares some absolutely mic-drop-worthy career advice. Here's a peek at what we cover in this episode: [00:04:04] - How Alex's agency experience set a solid foundation for understanding the customer journey and where a brand enters it. [00:09:44] - The key skillsets needed in performance marketing, including the understanding that past performance does not indicate current performance, the flexibility to endure constant changes, and the ability to remain "scrappy" in testing strategy. [00:16:18] - The benefits of starting with just one ad channel and getting a solid foundation on it first, then building one by one to reach "well-oiled-machine" status, and the importance of knowing where ad spend is going when communicating with your team. [00:20:34] - How Later activates their full funnel marketing strategy, and the thoughts behind their recent launch of Reels and TikTok scheduling. [00:22:48] - The conversion metrics that Later uses to determine success and their LTV (Lifetime Value) to CAC (Customer Acquisition Cost) ratio. Alex also reveals her predictions for performance marketing moving into a "cookieless" future. Grab a drink and listen in to this week's Marketing Happy Hour conversation! ----- Other episodes you'll enjoy if you enjoyed Alex's episode: Yes, you CAN work full time and get an MBA. Here's How. | Emma Wolgast of Red Ventures Your Guide to Social Media, Paid Media + Influencer Marketing | Halie Soprano of Traackr ____ Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. Connect with Alex on LinkedIn: https://www.linkedin.com/in/lewisalexandra/ Use code "LEWIS2022" for 2 FREE months on Later's "Starter" plan (expires Feb 2023): https://later.com/pricing/ Follow MHH on Instagram: https://instagram.com/marketinghappyhr Follow MHH on LinkedIn: https://www.linkedin.com/company/marketing-happy-hour/ Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly: https://www.linkedin.com/newsletters/marketing-happy-hour-weekly-6950530577867427840/ Join our Marketing Happy Hour Insiders LinkedIn Group: https://www.linkedin.com/groups/9238088/ | |||
| Audience Insights 101: Sliding in the DMs | Sara Arbelaez of Heelys | 10 Nov 2022 | 00:44:19 | |
This week, Erica and Cassie sit down with Sara Arbelaez, Social Media and Influencer Marketing Specialist at Heelys and Feiyue Shoes, to chat all things brand personality, audience insights and analytics, ambassador programs, sliding in the DMs, and the "Comeback Era" of Heelys. Here's a peek at what we cover in this episode: [00:03:31] - Sara shares her background in communications and storytelling, including her stumble into PR that led to a job in social, and encourages listeners to learn as much as possible early on. [00:11:03] - Sara uncovers how Heelys speaks to their different customer profiles on social media and why being in tune with your audience community and taking the time to go into every DM to find connection points and insights can be highly beneficial for your brand. [00:14:30] - Sara dives into Heelys' current social strategy and how they're using video to showcase relatability. [00:18:12] - Sara walks through the "TikTok to purchase" flow, highlighting how TikTok keeps your brand top of mind and builds site sessions. She also shares how she tracks insights from TikTok and other social media platforms using Google Analytics. [00:21:60] - Sara gives us the Heelys ambassador and campus rep program details, citing that it's the best way to get UGC (User Generated Content). She also shares the key differences between brand collaboration launches vs evergreen products. [00:32:58] - Sara explains how being in the comment sections of other videos on TikTok can have a lasting impact with the public, and why trusting your social media team to execute on this as experts in their field can be one of the best decisions ever. Grab a drink and listen in to this week's Marketing Happy Hour conversation! ----- Other episodes you'll enjoy if you enjoyed Sara's episode: Gen Z Work Habits: Balancing a Tech 9-5 and Full-Time Content Creation | Angelica Song of Google TikTok 101: How to Build an Engaged Audience | Zaria Parvez of Duolingo ____ Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. Follow Sara on Instagram: https://www.instagram.com/saraarbelaezz/ Keep up with Heelys: https://heelys.com/ Connect with Sara on LinkedIn: https://www.linkedin.com/in/saraarbelaez/ Follow MHH on Instagram: https://instagram.com/marketinghappyhr Follow MHH on LinkedIn: https://www.linkedin.com/company/marketing-happy-hour/ Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly: https://www.linkedin.com/newsletters/marketing-happy-hour-weekly-6950530577867427840/ Join our Marketing Happy Hour Insiders LinkedIn Group: https://www.linkedin.com/groups/9238088/ | |||
| Capture and Keep Audience Attention | Nidhi Bhagat of ESPN | 03 Nov 2022 | 00:25:17 | |
This week, Cassie checks in with Nidhi Bhagat, Marketing Coordinator at ESPN. Nidhi shares her career journey thus far, including her transition from the film and production industry into marketing. She also gives great interview tips for landing your first job out of college and provides insight on how to stand out in your role and play the "long game" in your career through building relationships. Finally, she gives us a peek behind the curtain at ESPN's content and planning strategies to ensure they're maximizing their efforts across marketing channels. Here's a peek at what we cover in this episode: [00:04:20] - Nidhi walks us through her career journey thus far, from the film and production space into marketing. She also explains her current role in the live sports sector and what she's responsible for supporting as part of the marketing team at ESPN. [00:06:54] - Nidhi shares some of her favorite creative projects and partnerships she's had experience with during her time at ESPN. [00:08:40] - Nidhi gives her best tips for keeping the door open to opportunities even after you leave a company and building lasting relationships in the workplace. She also provides fantastic insight on how to stand out in the interview process and then within your role. [00:14:42] - Nidhi explores how her previous career experiences have benefited her in her current role, demonstrating how you can pocket experiences and knowledge today in order to advance your future career. [00:17:58] - Nidhi dives into the importance of storytelling, and shares how to capture and keep your audience's attention within your content. She also pulls back the curtain to share planning strategies ESPN uses to ensure they're maximizing their efforts across marketing channels. Grab a drink and listen in to this week's Marketing Happy Hour conversation! ----- Other episodes you'll enjoy if you enjoyed Nidhi's episode: Landing a Full Time Marketing Job Right Out of College | Alison Taplin of FabFitFun Top Tips for Creatives | Lisa Meyer of Beekman 1802 ____ Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. Follow Nidhi on Instagram: https://www.instagram.com/nidhibhagat/ Follow MHH on Instagram: https://instagram.com/marketinghappyhr Follow MHH on LinkedIn: https://www.linkedin.com/company/marketing-happy-hour/ Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly: https://www.linkedin.com/newsletters/marketing-happy-hour-weekly-6950530577867427840/ Join our Marketing Happy Hour Insiders LinkedIn Group: https://www.linkedin.com/groups/9238088/ Check out wine subscription Winc: https://glnk.io/zn1l/espitz | |||
| Video Content 101: Make it "Snackable" | Adam Cilley of Sports Card Investor | 27 Oct 2022 | 00:58:29 | |
This week, Erica and Cassie are catching up with Adam Cilley, Social Media Content Director at Sports Card Investor. We first met Adam during our Clubhouse days when he was working as Senior Social Media Specialist at Clearwater Marine Aquarium, and he shared the inside scoop on how he was able to grow their TikTok by hundreds of thousands of followers. Now, Adam joins us to uncover how to navigate social media video strategy between platforms, share his experience changing industries from non-profit to for profit, and general keys to success in a social media career. Here's a peek at what we cover in this episode: [00:04:32] - Adam shares what piqued his interest in social media early on and walks us through his career journey. He also gives great interview tips for anyone looking to get started in social media. [00:013:35] - Adam outlines the innovative strategies he used to grow CMA's social media presence, including utilizing Cameo, starting and scaling their TikTok, and working with animal influencers. [00:28:09] - Adam details his experience with Sports Card Investor, giving us a behind the scenes look at their current content strategy across platforms, the creation of "snackable" content on YouTube Shorts, and how they're sharing their founder's story as an audience connection touchpoint. [00:33:33] - Adam shares his management style in working with freelancers and communication advice for social media professionals. [00:45:52] - Adam looks ahead to the future of social media and shares his thoughts on augmented reality and in-app experiences. Grab a drink and listen in to this week's Marketing Happy Hour conversation! ----- Other episodes you'll enjoy if you enjoyed Adam's episode: Creating Unforgettable Customer Experiences Online | Stephen Kubiak of Universal Parks & Resorts Managing Social at a Startup? Listen to This! | Danielle Vito of AvantStay ____ Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. Connect with Adam on LinkedIn: https://www.linkedin.com/in/adamcilley/ Learn more about Sports Card Investor: https://www.sportscardinvestor.com/ Follow MHH on Instagram: https://instagram.com/marketinghappyhr Follow MHH on LinkedIn: https://www.linkedin.com/company/marketing-happy-hour/ Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly: https://www.linkedin.com/newsletters/marketing-happy-hour-weekly-6950530577867427840/ Join our Marketing Happy Hour Insiders LinkedIn Group: https://www.linkedin.com/groups/9238088/ | |||
| Growing a Community on Social | Karissa Widder of Kindred by K | 20 Oct 2022 | 00:34:35 | |
This week, Erica chats with Social Media Manager Karissa Widder. Karissa is an Instagram and creativity queen with a unique career path who joins Erica to teach us how to level up our creativity online, build community first, and use social media as a platform for good. Here's a peek at what we cover in this episode: [00:04:12] - Karissa shares an overview of her career journey, from running point on social at her local Chick-fil-A, to managing the social media for her private university, transitioning to speech pathology, and finally venturing into full time social media management. [00:08:52] - Karissa explains that you can do anything if you just get started and that there's no one correct path. She also shares more about social media as a great outlet to advocate for things you're passionate about. [00:13:06] - Karissa gives insight to her relationship with clients, and how she helps them measure success on social media. [00:17:36] - Karissa unveils her top social media tip overall, and her #1 Instagram tip (hint: it's all about COMMUNITY)! [00:21:00] - How to avoid burnout as a social media manager, and Karissa's invention of #CameraRollCrumbs. [00:23:45] - Why diversifying how you're connecting with your customer is important, and one of the best ways to connect outside of social media. [00:31:45] - Karissa offers encouragement in your career journey and insists - everyone is just figuring it out! Grab a drink and listen in to this week's Marketing Happy Hour conversation! ----- Other episodes you'll enjoy if you enjoyed Karissa's episode: Managing Social at a Startup? Listen to This! | Danielle Vito of Avantstay Copywriting 101 | Ethical Copywriter + Email Strategist Karsen Murray ____ Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. Follow Karissa on Instagram: https://www.instagram.com/karissawidder/ and https://www.instagram.com/kindredbyk/ Connect with Karissa on LinkedIn: https://www.linkedin.com/in/karissanickish/ Learn more about Karissa: https://www.karissawidder.com/ and https://www.kindredbyk.com/ Follow MHH on Instagram: https://instagram.com/marketinghappyhr Follow MHH on LinkedIn: https://www.linkedin.com/company/marketing-happy-hour/ Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly: https://www.linkedin.com/newsletters/marketing-happy-hour-weekly-6950530577867427840/ | |||
| Why Agile Social Media Content Performs Best | Gabriel Gomez of Verizon | 20 Jun 2024 | 00:39:30 | |
This week, Cassie and Erica sit down with Gabriel (Gabe) Gomez, Brand Engagement Social Strategy Lead at Verizon. In this episode, Gabe walks us through his several years in social media marketing, the critical career skills he's honed along the way, how he's built a personal brand on LinkedIn, and why leveraging data and consumer insights in social media strategies is so important. He also gives us a peek into Verizon's tailored content across platforms and shares a behind the scenes look at the Beyoncé x Verizon Super Bowl campaign. Here's a peek at what we cover in this episode: [00:03:16] - Gabe gives us a peek at his career journey, from gaining social media experience while interning at dosomething.org, to his Zimmerman Agency days managing Chuck E. Cheese's social, and eventually landing at Verizon. He also explains the positive aspects of an agency career start and reveals the skill he thinks has been the most critical to develop in his career thus far. [00:12:48] - Gabe shares why building your personal brand is so impactful and reveals the LinkedIn strategy that allows his personality to shine. He then dives in to his everyday role managing Verizon's unique social media strategy that increases brand awareness, engagement, and loyalty - sharing examples of agile and reactive content that performed well and helped ladder up to the brand's overall goal on social media. [00:24:18] - Gabe explains how data and analytics should drive and inform your social strategy, and the role they play in presenting new ideas to your team. [00:28:48] - Gabe shares how Verizon's brand voice and content strategy differs per platform, and gives us an inside look at some of the favorite projects he's worked on at Verizon (like their Super Bowl campaign with Beyoncé). Grab a drink and listen in to this week's Marketing Happy Hour conversation! ____ Other episodes you'll enjoy if you enjoyed Gabe's episode: Evolving Your Brand Over Time | Matt Prince of Taco Bell Getting Silly on Social Media | Jack Hailey of Chili's Top Social Media Tips by Platform | Bri Reynolds of Lyft ____ Say hi! DM us on Instagram and let us know which episodes you're loving - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. Get the latest from MHH, straight to your inbox: Join our email list! Learn more about Verizon: Instagram | LinkedIn | TikTok | Facebook Follow MHH on Social: Instagram | LinkedIn | Threads | Twitter | TikTok | Facebook New to Marketing Happy Hour (or just want more)? Download our Marketing Happy Hour Starter Kit Connect with Co-Host Erica: LinkedIn | Instagram Connect with Co-Host Cassie: LinkedIn | Instagram This podcast is an MHH Media production. Learn more about MHH Media! | |||
| Instagram 101: Show Up Confidently | Instagram Strategist Natasha Samuel | 13 Oct 2022 | 00:38:23 | |
If you're overwhelmed by Instagram's constant changes and are wondering how to best create content for the platform, this episode is for you. This week, Cassie sits down with Instagram Strategist, Educator, Speaker, and Video Expert Natasha Samuel. In her conversation with Cassie, Natasha shares that the secret to building trust and community with your followers is simply showing up. And we’re in luck, because Natasha uncovers her top tips for showing up confidently and consistently as an individual OR brand, how and when to post about your offers, and the best ways to spark engagement on Instagram. Here's a peek at what we cover in this episode: [00:02:50] - Natasha provides an overview of her career journey from majoring in journalism, shifting to public relations and gaining social media exposure and knowledge, and developing her own unique video content methodologies that sparked her business, Shine With Natasha. [00:10:10] - Natasha dives into her strategic, proven system for creating and batching Instagram content. [00:15:35] - Natasha shares how to confidently show up on video in order to develop human connection and build authority in your industry through social media. [00:20:23] - Natasha explains her thoughts around analyzing your content's success and understanding why or why not you're seeing engagement. [00:23:08] - Natasha reveals her timeless tips for optimizing your Instagram profile by keeping in mind the "three part follower journey." [00:26:25] - Stories vs Feed Posts - Natasha unveils her top two tips for creating engaging Instagram stories. [00:31:05] - Natasha shares her experience landing podcast interviews, speaking engagements, and similar opportunities. Grab a drink and listen in to this week's Marketing Happy Hour conversation! ----- Other episodes you'll enjoy if you enjoyed Natasha's episode: Reels 101: What Works? | Karly & Kyrsten of Millennial Social Media Marketing ____ Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. Follow Natasha on Instagram: https://www.instagram.com/shinewithnatasha/ Connect with Natasha on LinkedIn: https://www.linkedin.com/in/natashamariesamuel/ Learn more about Shine with Natasha: https://shinewithnatasha.com/ Follow MHH on Instagram: https://instagram.com/marketinghappyhr Follow MHH on LinkedIn: https://www.linkedin.com/company/marketing-happy-hour/ Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly: https://www.linkedin.com/newsletters/marketing-happy-hour-weekly-6950530577867427840/ | |||
| How to Build Brand Loyalty | Kara Salazar of Southwest Airlines | 06 Oct 2022 | 00:37:04 | |
Welcome back to the Marketing Happy Hour podcast, and thank you for tuning in to Season 6! This week, Erica and Cassie chat with Kara Salazar, Social Business Specialist at Southwest Airlines. We last interviewed Kara during our first Clubhouse session in April of 2021 when she was working in the beauty industry at European Wax Center, so it is truly a treat to speak with her again and catch up on everything that has happened since! In her conversation with us, Kara shares actionable tips around building brand loyalty through authentic customer touch points and interactions across social media. Here's a peek at what we cover in this episode: [00:03:28] - Kara shares her experience transitioning from the beauty industry to the travel industry, and how the "hub and spoke" model works for the Southwest Airlines Social Business team. [00:12:18] - Kara breaks down the process of creating an influencer campaign from start to finish, and how to identify the right influencers for your brand. [00:17:01] - Kara provides insight on what makes a great influencer pitch and how to determine the budget for each individual influencer. [00:18:43] - Kara shares more about the internal social media strategy at Southwest Airlines, and how they empower their employees to create special moments across social media. [00:23:21] - Kara chats about her predictions for the future of social media, what she's been most excited about working on with Southwest Airlines, and her ultimate career goals - including her best piece of advice for young professionals. Grab a drink and listen in to this week's Marketing Happy Hour conversation! ----- Other episodes you'll enjoy if you enjoyed Kara's episode: Social Strategy 101: What You Need to Succeed | Lauren Freund of Shutterfly Your Guide to Social Media, Paid Media + Influencer Marketing | Halie Soprano of Traackr ____ Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. Follow Kara on Instagram: https://www.instagram.com/karasalazar/ Connect with Kara on LinkedIn: https://www.linkedin.com/in/karasalazar/ Follow MHH on Instagram: https://instagram.com/marketinghappyhr Follow MHH on LinkedIn: https://www.linkedin.com/company/marketing-happy-hour/ Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly: https://www.linkedin.com/newsletters/marketing-happy-hour-weekly-6950530577867427840/ | |||
| Season Finale | Reflecting on Season 5 + Looking Ahead to Season 6 | 25 Aug 2022 | 00:33:39 | |
We're officially at the end of season 5 of Marketing Happy Hour! In this episode, Erica Spitzley and Cassie Tucker share their favorite moments from the season and discuss the lessons learned from all of our guests. Lastly, Erica and Cassie look ahead to season 6 and what you can expect in the coming months! Thank you to all of the amazing guests this season: Chatting Sustainability, Marketing Career, Hard Kombucha, and...Diplo?! | Annie Atwell of JuneShine Creating Excellent Audience Experiences on Social | Becca Hidalgo of Hilton Grand Vacations Launch Strategies 101: Network to Networth | Brand Collaboration Coach Kahlea Nicole Wade Brand Photoshoots 101: What You Need to Know | Photographer and Creative Amie Santavicca Grab a drink and listen in. We’ll be back for season 6 in October 2022! ____ Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. Connect with Co-Host Erica on LinkedIn: https://www.linkedin.com/in/ericaspitzley/ Connect with Co-Host Cassie on LinkedIn: https://www.linkedin.com/in/cassaundrapalmer/ Follow Co-Host Erica on Instagram: https://www.instagram.com/espitz/ Follow Co-Host Cassie on Instagram: https://www.instagram.com/cassiejoytucker/ Follow MHH on Instagram: https://instagram.com/marketinghappyhr Follow MHH on LinkedIn: https://www.linkedin.com/company/marketing-happy-hour/ Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly: https://www.linkedin.com/newsletters/marketing-happy-hour-weekly-6950530577867427840/ Join our Marketing Happy Hour Insiders LinkedIn Group: https://www.linkedin.com/groups/9238088/ | |||