MARKETING – Details, episodes & analysis

Podcast details

Technical and general information from the podcast's RSS feed.

MARKETING

MARKETING

Brandon White

Business
Business
Education

Frequency: 1 episode/24d. Total Eps: 26

Buzzsprout
The MARKETING podcast brings you marketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model the data and turn it into financial forecasts so you have predictable revenue.Your host Brandon White has over two decades in marketing from building his first company on solely organic SEO to working in marketing at America Online in the early days of the Internet. Brandon can't promise you instant marketing success after each episode. But...he guarantees that you will find each MARKETING episode always reliable, always actionable, and always useful for your marketing efforts.
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RSS
Apple

Recent rankings

Latest chart positions across Apple Podcasts and Spotify rankings.

Apple Podcasts
  • 🇬🇧 Great Britain - marketing

    15/04/2025
    #90
  • 🇩🇪 Germany - marketing

    02/03/2025
    #75
  • 🇩🇪 Germany - marketing

    01/03/2025
    #65
  • 🇫🇷 France - marketing

    07/02/2025
    #88
  • 🇫🇷 France - marketing

    06/02/2025
    #47
  • 🇫🇷 France - marketing

    12/01/2025
    #97
  • 🇫🇷 France - marketing

    11/01/2025
    #78
  • 🇫🇷 France - marketing

    10/01/2025
    #55
  • 🇫🇷 France - marketing

    06/01/2025
    #77
  • 🇫🇷 France - marketing

    05/01/2025
    #59
Spotify

    No recent rankings available



RSS feed quality and score

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RSS feed quality
Good

Score global : 79%


Publication history

Monthly episode publishing history over the past years.

Episodes published by month in

Latest published episodes

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Why You Need a Digital Operations Team in Today's Business World of AI and Automations with Michael Greenberg Founder of 3rd Brain

Season 1 · Episode 27

mardi 18 juin 2024Duration 45:51

We discuss the importance of Digital Operations in the age of AI and automation and it's importance for businesses. We discuss the benefits of using tools, global talent, and automation to streamline processes, lower costs, increase profits, and increase productivity.

Links from the Episode


About Michael Greenberg
Michael Greenberg is the founder of 3rd Brain Operations (formally Clickdown.xyz), who provide specialized consulting, training and implementation services to help businesses optimize and automate their operations using modern digital tools and AI technologies.
 
He is also a digital operations advisor and writes as Gent of Tech.  Prior to 3rd Brain Operations, Michael was the CEO and Chief Strategist for Call of Content, a podcast agency that he sold the majority of in 2021.

PLEASE follow and tell a friend about the MARKETING Podcast.

CONNECT WITH US

Claim Your Marketing Edge
A weekly email written by your host Brandon White that gives you an edge in your marketing.
Over 17,200 subscribers and counting

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https://edge.ck.page/bea5b3fda6

SHOW INFORMATION

MARKETING Podcast Website
https://PodcastOnMarketing.com

OTHER GREAT PODCASTS YOU'LL LOVE FROM THE BEST PODCASTS NETWORK

BUSINESS PLAN Podcast
Everything you need to know on how to write a business plan in 11 slides.

https://businessplan.buzzsprout.com

The Brandon White Show
Ranked in the top of the charts, 475 episodes, your get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power.

https://MyEdgePodacst.com

PRODUCTIVITY
Productivity tips in under 5 minutes

https://podcasts.apple.com/us/podcast/productivity/id1694396715


Marketing After the Death of 3rd Party Cookies with Rich Stone of TechTarget

Season 1 · Episode 26

mardi 19 mars 2024Duration 01:06:57

Google Chrome is phasing out third parties cookies by the end of the year. All the other browsers are already blocking them, Safari, Firefox etc...

We talk about what online marketing looks like after 3rd party cookies are gone.

About Rich Stone
Rich is a B2B tech intent data SaaS sales VP with 16 years of experience across a number of sales and leadership functions within TechTarget.

Currently leading a team of Enterprise Sellers in North America in fostering mutually beneficial partnerships with our largest and most strategic customers in North America. Working diligently to ensure success across our customers’ B2B technology marketing and sales goals / KPIs.

Providing solutions that make a real business impact for our customers across our full suite of TechTarget’s offerings including BrightTALK, Enterprise Strategy Group, Data Science Central and Xtelligent Healthcare Media.

EPISODE LINKS

PLEASE follow and tell a friend about the MARKETING Podcast.

CONNECT WITH US

Claim Your Marketing Edge
A weekly email written by your host Brandon White that gives you an edge in your marketing.
Over 17,200 subscribers and counting

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https://edge.ck.page/bea5b3fda6

SHOW INFORMATION

MARKETING Podcast Website
https://PodcastOnMarketing.com

OTHER GREAT PODCASTS YOU'LL LOVE FROM THE BEST PODCASTS NETWORK

BUSINESS PLAN Podcast
Everything you need to know on how to write a business plan in 11 slides.

https://businessplan.buzzsprout.com

The Brandon White Show
Ranked in the top of the charts, 475 episodes, your get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power.

https://MyEdgePodacst.com

PRODUCTIVITY
Productivity tips in under 5 minutes

https://podcasts.apple.com/us/podcast/productivity/id1694396715


Contribution Margin

Season 1 · Episode 16

dimanche 26 février 2023Duration 09:10

In this episode of MARKETING Brandon explains what Contribution Margin is, why it's important, how to calculate contribution and then walks you through an example with a fishing lure company and calculates the contribution margin for one of their fishing lures in their product line.

You'll leave this episode with everything you need to know about Contribution Margin.

PLEASE follow and tell a friend about the MARKETING Podcast.

CONNECT WITH US

Claim Your Marketing Edge
A weekly email written by your host Brandon White that gives you an edge in your marketing.
Over 17,200 subscribers and counting

-->
https://edge.ck.page/bea5b3fda6

SHOW INFORMATION

MARKETING Podcast Website
https://PodcastOnMarketing.com

OTHER GREAT PODCASTS YOU'LL LOVE FROM THE BEST PODCASTS NETWORK

BUSINESS PLAN Podcast
Everything you need to know on how to write a business plan in 11 slides.

https://businessplan.buzzsprout.com

The Brandon White Show
Ranked in the top of the charts, 475 episodes, your get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power.

https://MyEdgePodacst.com

PRODUCTIVITY
Productivity tips in under 5 minutes

https://podcasts.apple.com/us/podcast/productivity/id1694396715


TV Advertising: Should You Include It in Your Marketing Mix? Here’s What the Scientific Studies Say

Season 1 · Episode 15

mercredi 15 février 2023Duration 14:05

Marketing online seems to have taken over most marketing budgets these days, but is traditional TV advertising dead? 

Brandon takes a look at several peer reviewed studies that appeared in academic journals to get to the bottom of it.

Listen in to hear how TV advertising can working for your marketing mix as long as you do a few things right.

PLEASE follow and tell a friend about the MARKETING Podcast.

CONNECT WITH US

Claim Your Marketing Edge
A weekly email written by your host Brandon White that gives you an edge in your marketing.
Over 17,200 subscribers and counting

-->
https://edge.ck.page/bea5b3fda6

SHOW INFORMATION

MARKETING Podcast Website
https://PodcastOnMarketing.com

OTHER GREAT PODCASTS YOU'LL LOVE FROM THE BEST PODCASTS NETWORK

BUSINESS PLAN Podcast
Everything you need to know on how to write a business plan in 11 slides.

https://businessplan.buzzsprout.com

The Brandon White Show
Ranked in the top of the charts, 475 episodes, your get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power.

https://MyEdgePodacst.com

PRODUCTIVITY
Productivity tips in under 5 minutes

https://podcasts.apple.com/us/podcast/productivity/id1694396715


Influencer Marketing Strategy

Season 1 · Episode 14

mercredi 8 février 2023Duration 23:21

Brandon takes a look at two peer reviewed influencer marketing studies that appeared in academic journals whose results lay out the best influencer marketing strategy that you should use to get the most out of your marketing campaign for your product or service.

EPISODE LINKS:


PLEASE follow and tell a friend about the MARKETING Podcast.

CONNECT WITH US

Claim Your Marketing Edge
A weekly email written by your host Brandon White that gives you an edge in your marketing.
Over 17,200 subscribers and counting

-->
https://edge.ck.page/bea5b3fda6

SHOW INFORMATION

MARKETING Podcast Website
https://PodcastOnMarketing.com

OTHER GREAT PODCASTS YOU'LL LOVE FROM THE BEST PODCASTS NETWORK

BUSINESS PLAN Podcast
Everything you need to know on how to write a business plan in 11 slides.

https://businessplan.buzzsprout.com

The Brandon White Show
Ranked in the top of the charts, 475 episodes, your get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power.

https://MyEdgePodacst.com

PRODUCTIVITY
Productivity tips in under 5 minutes

https://podcasts.apple.com/us/podcast/productivity/id1694396715


Marketing Budget as a Percent of Revenue

Season 1 · Episode 13

mercredi 1 février 2023Duration 04:01

Brandon explains how to calculate your marketing budget as a percentage of revenue. He then goes through some industry statistics so you can see how your business compares to other companies in your market. 

Marketing budget as a percent of revenue is a key marketing metric that you want to track and optimize to get the most out of your marketing.

PLEASE follow and tell a friend about the MARKETING Podcast.

CONNECT WITH US

Claim Your Marketing Edge
A weekly email written by your host Brandon White that gives you an edge in your marketing.
Over 17,200 subscribers and counting

-->
https://edge.ck.page/bea5b3fda6

SHOW INFORMATION

MARKETING Podcast Website
https://PodcastOnMarketing.com

OTHER GREAT PODCASTS YOU'LL LOVE FROM THE BEST PODCASTS NETWORK

BUSINESS PLAN Podcast
Everything you need to know on how to write a business plan in 11 slides.

https://businessplan.buzzsprout.com

The Brandon White Show
Ranked in the top of the charts, 475 episodes, your get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power.

https://MyEdgePodacst.com

PRODUCTIVITY
Productivity tips in under 5 minutes

https://podcasts.apple.com/us/podcast/productivity/id1694396715


How to Increase Your Sales Targeting Customers When They're Drinking Caffeine

Season 1 · Episode 12

mercredi 25 janvier 2023Duration 13:33

Brandon discusses new research about how caffeine effects consumer spending and then talks about how you can use the results to increase your sales.

He covers using caffeine to increase your sales online as well as in retail and provides you some real world examples of businesses that are doing it.

This episode will give you a marketing edge!

EPISODE LINKS:

PLEASE follow and tell a friend about the MARKETING Podcast.

CONNECT WITH US

Claim Your Marketing Edge
A weekly email written by your host Brandon White that gives you an edge in your marketing.
Over 17,200 subscribers and counting

-->
https://edge.ck.page/bea5b3fda6

SHOW INFORMATION

MARKETING Podcast Website
https://PodcastOnMarketing.com

OTHER GREAT PODCASTS YOU'LL LOVE FROM THE BEST PODCASTS NETWORK

BUSINESS PLAN Podcast
Everything you need to know on how to write a business plan in 11 slides.

https://businessplan.buzzsprout.com

The Brandon White Show
Ranked in the top of the charts, 475 episodes, your get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power.

https://MyEdgePodacst.com

PRODUCTIVITY
Productivity tips in under 5 minutes

https://podcasts.apple.com/us/podcast/productivity/id1694396715


Email Marketing ROI

Season 1 · Episode 11

mercredi 18 janvier 2023Duration 13:09

Brandon explains how to model your email campaigns to forecast much money you can make each time you send an email to your list. He gives you a real world example and explains the different levers you have to be able to increase your revenue per send.

Email Spreadsheet Model mentioned in this episode:
Email Brandon at B at Brandon C White dot com with "Marketing Ep 11 Spreadsheet" in the subject line to get free access to the spreadsheet he references and uses in this episode.

PLEASE follow and tell a friend about the MARKETING Podcast.

CONNECT WITH US

Claim Your Marketing Edge
A weekly email written by your host Brandon White that gives you an edge in your marketing.
Over 17,200 subscribers and counting

-->
https://edge.ck.page/bea5b3fda6

SHOW INFORMATION

MARKETING Podcast Website
https://PodcastOnMarketing.com

OTHER GREAT PODCASTS YOU'LL LOVE FROM THE BEST PODCASTS NETWORK

BUSINESS PLAN Podcast
Everything you need to know on how to write a business plan in 11 slides.

https://businessplan.buzzsprout.com

The Brandon White Show
Ranked in the top of the charts, 475 episodes, your get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power.

https://MyEdgePodacst.com

PRODUCTIVITY
Productivity tips in under 5 minutes

https://podcasts.apple.com/us/podcast/productivity/id1694396715


KPIs for Email Marketing

Season 1 · Episode 10

mercredi 11 janvier 2023Duration 16:10

Brandon lays out the KPIs you should be tracking for your email marketing, how to improve them, and what the email benchmarks you should be aiming for are.

This episode will give you an edge in your email marketing.

Please hit "FOLLOW" so you don't miss any episodes.

EPISODE INFORMATION

ConvertKit - best email marketing service. Get your free trial:

--> https://convertkit.com?lmref=KgZAlw 

PLEASE follow and tell a friend about the MARKETING Podcast.

CONNECT WITH US

Claim Your Marketing Edge
A weekly email written by your host Brandon White that gives you an edge in your marketing.
Over 17,200 subscribers and counting

-->
https://edge.ck.page/bea5b3fda6

SHOW INFORMATION

MARKETING Podcast Website
https://PodcastOnMarketing.com

OTHER GREAT PODCASTS YOU'LL LOVE FROM THE BEST PODCASTS NETWORK

BUSINESS PLAN Podcast
Everything you need to know on how to write a business plan in 11 slides.

https://businessplan.buzzsprout.com

The Brandon White Show
Ranked in the top of the charts, 475 episodes, your get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power.

https://MyEdgePodacst.com

PRODUCTIVITY
Productivity tips in under 5 minutes

https://podcasts.apple.com/us/podcast/productivity/id1694396715


Customer Acquisition Cost Formula Example

Season 1 · Episode 9

mercredi 4 janvier 2023Duration 04:29

Brandon walks you through an example of customer acquisition cost (CAC) with real world numbers so you can see how it works.

See MARKETING episode #8 for an explanation of the customer acquisition cost formula.


PLEASE follow and tell a friend about the MARKETING Podcast.

CONNECT WITH US

Claim Your Marketing Edge
A weekly email written by your host Brandon White that gives you an edge in your marketing.
Over 17,200 subscribers and counting

-->
https://edge.ck.page/bea5b3fda6

SHOW INFORMATION

MARKETING Podcast Website
https://PodcastOnMarketing.com

OTHER GREAT PODCASTS YOU'LL LOVE FROM THE BEST PODCASTS NETWORK

BUSINESS PLAN Podcast
Everything you need to know on how to write a business plan in 11 slides.

https://businessplan.buzzsprout.com

The Brandon White Show
Ranked in the top of the charts, 475 episodes, your get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power.

https://MyEdgePodacst.com

PRODUCTIVITY
Productivity tips in under 5 minutes

https://podcasts.apple.com/us/podcast/productivity/id1694396715



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