In Growth We Trust: Marketing | Growth | Startups – Details, episodes & analysis

In this episode, the podcast features a quartet with Marcus and Stuart, two app marketing experts discussing gaming vs. non-gaming apps. The conversation delves deep into app marketing strategies and the potential for cross-learning between the two types of apps. The hosts highlight the origins of the discussion on LinkedIn and encourage active participation for potential future guests. The group emphasizes the importance of engaging and valuable content on LinkedIn, setting the tone for insightful discussions on the podcast. Join the quartet as they navigate through the dynamics of app marketing in this engaging and informative episode.

Chapters 📌 

[00:00:00] Intro

[00:02:04] Four-way podcast dynamics.

[00:06:40] Game soft launch strategies.

[00:09:42] Soft launch strategies.

[00:12:22] Soft launch countries for games.

[00:15:33] Soft launch strategies.

[00:20:40] Ratings in mobile app industry.

[00:22:54] Games activating users effectively.

[00:27:29] User age in gaming apps.

[00:30:31] Banking app user experience.

[00:35:18] Community building in gaming.

[00:37:40] Importance of community for growth.

[00:41:40] Monetizing high-spending app users.

[00:44:33] Web-to-app transition strategies.

[00:49:28] Driving web traffic benefits.

[00:52:05] Targeting younger audiences in gaming.

[00:55:23] Targeting older demographics in marketing.

[00:59:27] Diversifying pricing and revenue streams.

[01:03:36] Web-based Google Play for PC.

[01:04:50] The future of apps vs. browsers.

[01:08:34] Community engagement in marketing.

[01:14:47] Full-person podcast challenges.

🖇 Follow links 🖇

👉 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Marcus Burke⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ on Linkedin

👉 Stuart Devereux on Linkedin

👉 ⁠⁠⁠Jake Mayell⁠⁠⁠ on Linkedin⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

👉 ⁠⁠⁠Yoann Pavy⁠⁠⁠ on Linkedin

📺 Follow us on Youtube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@InGrowthWeTrust⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

📧 Our weekly newsletter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://ingrowthwetrust.beehiiv.com/subscribe⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Small ask for you: If you enjoyed this podcast, please hit "follow" button and leave a 5 ⭐️ review, share it with your marketing friends too if you're feeling generous 🤝

That's how we grow.

See you next week!

In this episode, we delved into content marketing, focusing on long-form written content with guest Araminta Robertson, a fintech specialist. We explored her insights on SEO and building a thriving fintech marketing community of over 2000 members on Slack. Listeners were also informed about a new interactive feature on Spotify allowing comments on episodes.

Tune in for more on content marketing, community building, and CRM strategies!

Chapters 📌 

[00:00:00] Intro

[00:00:31] Fintech marketing community growth.

[00:06:18] Podcasting challenges and strategies.

[00:09:08] Building relationships with listeners.

[00:13:26] Content distribution strategies.

[00:15:36] Niche Marketing Strategies.

[00:18:23] Content creation strategies.

[00:23:40] Content creation using AI.

[00:27:40] Summarizing webinars into articles.

[00:29:08] AI in podcast automation.

[00:34:03] Mega blogs versus targeted article.

[00:39:13] AI formality detector in writing.

[00:42:50] Educational vs. sales content.

[00:45:20] Comparison posts in content marketing.

[00:49:19] Comparison posts and sales strategies.

[00:51:51] Reddit vs. LinkedIn for B2B.

[00:56:55] Written content marketing strategies.

🖇 Follow links 🖇

👉 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Araminta Robertson⁠⁠⁠⁠⁠⁠⁠⁠⁠ on Linkedin

👉 ⁠⁠Jake Mayell⁠⁠ on Linkedin⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

👉 ⁠⁠Yoann Pavy⁠⁠ on Linkedin

📺 Follow us on Youtube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@InGrowthWeTrust⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

📧 Our weekly newsletter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://ingrowthwetrust.beehiiv.com/subscribe⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Small ask for you: If you enjoyed this podcast, please hit "follow" button and leave a 5 ⭐️ review, share it with your marketing friends too if you're feeling generous 🤝

That's how we grow.

See you next week!

This week on the podcast, we had John Hills from Crowdcube discussing the world of crowdfunding and its impact on marketing. We delved into the benefits for businesses, the challenges of raising funds in a tough market, and the unique approach of using a massive mailing list for marketing. Tune in for valuable insights and a laid-back chat to ease back into the swing of things after a short break.

Chapters 📌 

[00:00:00] Introduction

[00:00:31] Crowdfunding in the podcast industry.

[00:06:12] Crystal ball logo discovery.

[00:07:57] Sauna experiences in different cultures.

[00:14:19] Building marketplace supply and demand.

[00:17:29] Crowdfunding strategies for businesses.

[00:20:10] Crowdfunding strategy insights.

[00:23:51] Funding for startups and traction.

[00:26:33] Crowdfunding and marketing strategies.

[00:31:04] Crowdfunding as a marketing channel.

[00:33:18] Co-owners driving more referrals.

[00:36:20] Loyalty programs in business.

[00:40:50] AI in cancer detection.

[00:45:36] Marketing strategies for growth.

[00:49:09] Creative Direct Mail Strategies.

[00:51:53] The impact of macro events.

[00:53:48] Doubling down on owned media.

🖇 Follow links 🖇

👉 John Hills on Linkedin: https://www.linkedin.com/in/john-hills/

👉 Jake on Linkedin: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/jakemayell/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

👉 Yoann on Linkedin: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/yoannpavy/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

📺 Follow us on Youtube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@InGrowthWeTrust⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

📧 Our weekly newsletter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://ingrowthwetrust.beehiiv.com/subscribe⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Small ask for you: If you enjoyed this podcast, please hit "follow", leave a 5 ⭐️ review, and share it with your network 🤝

See you next week!

After a three-week hiatus, the hosts are back with a mix of humor and self-deprecation. They discuss their recent recording mishaps and share excitement about attending an app promotion summit. Listeners are invited to meet them at the event to receive a hat if they show they listened to the episode on the same day.

Tune in for a chance to snag a limited edition hat and witness the hosts' quirky way of restarting the podcast.

Chapters 📌 

[00:02:23] App Promotion Summit - User acquisition panel discussion.

[00:06:47] Screen time awareness.

[00:10:16] The story of Blackberry.

[00:16:17] Gymshark and Nike comparison.

[00:19:44] Cult brands in niche markets.

[00:24:15] Yardsale: Skateboarding brand success secrets.

[00:26:47] The impact of venture capitalism.

[00:28:31] Carving out a niche.

🖇 Follow links 🖇

👉 Jake on Linkedin: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/jakemayell/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

👉 Yoann on Linkedin: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/yoannpavy/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

📺 Follow us on Youtube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@InGrowthWeTrust⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

📧 Our weekly newsletter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://ingrowthwetrust.beehiiv.com/subscribe⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Small ask for you: If you enjoyed this podcast, please hit "follow", leave a 5 ⭐️ review, and share it with your network 🤝

See you next week!

In this episode, we sit down with Hannah Parvaz, an expert in app marketing and tracking, who recently started her own agency, Aperture. We delve deep into app tracking, measurement, creativity, and more. The conversation covers topics like optimal placement of the ATT pop-up in apps, app product page strategies, web funnels, and navigating attribution challenges. Listeners can expect to gain valuable insights and tips on app marketing from this engaging and informative discussion.

Chapters 📌 

[00:00:00] Introduction

[00:00:50] App marketing and tracking insights.

[00:07:47] Music as part of daily life.

[00:09:00] Transitioning from full-time work.

[00:14:46] Transitioning from free to paid.

[00:18:29] Focusing on creative post 2021.

[00:22:34] Sneaky ways around data tracking.

[00:24:54] Privacy vs. Apple's intentions.

[00:29:12] App Tracking Transparency challenges.

[00:31:21] Spotify vs. Apple pricing.

[00:36:49] App installation to open drop rates.

[00:40:53] Optimizing app installation strategies.

[00:43:44] Facebook's aggregated event measurement optimization

[00:47:55] App acquisition campaign changes.

[00:49:32] Adapting to changing advertising strategies.

[00:55:48] UGC and advertising trends.

[00:59:25] AI-generated UGC ads.

[01:00:13] AI in content creation.

[01:04:22] Information overload and app campaigns.

🖇 Follow links 🖇

👉 Hannah Parvaz on Linkedin: https://www.linkedin.com/in/hnpvz/

👉 Jake on Linkedin: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/jakemayell/⁠⁠⁠⁠⁠⁠⁠⁠⁠

👉 Yoann on Linkedin: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/yoannpavy/⁠⁠⁠⁠⁠⁠⁠⁠⁠

📺 Follow us on Youtube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@InGrowthWeTrust⁠⁠⁠⁠⁠⁠⁠⁠⁠

📧 Our weekly newsletter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://ingrowthwetrust.beehiiv.com/subscribe⁠⁠⁠⁠⁠⁠⁠⁠⁠

Small ask for you: If you enjoyed this podcast, please hit "follow", leave a 5 ⭐️ review, and share it with your network 🤝

See you next week!

Join us in this episode as we dive into a strategy for business growth. With no guest this time, we explore the initial stages of idea generation and kickstarting growth for businesses. Grab your notepad, join the conversation, and maybe even enjoy some chocolate buttons and beer along the way. Tune in for valuable insights and a casual chat about the journey of business growth.

Chapters 📌 

[00:00:00] Introduction

[00:01:54] The challenge of growth strategies.

[00:05:35] A growth experimentation team.

[00:08:25] Growth team challenges and biases.

[00:12:25] Understanding North Star metrics.

[00:15:48] Four Core Pillars for Scaling.

[00:20:33] Importance of sales funnels.

[00:24:17] Core funnel events.

[00:28:01] Focus on impactful changes.

[00:30:21] Prioritizing experiments based on insights.

[00:34:13] Utilizing existing customers effectively.

[00:36:22] Leveraging Snapchat for growth.

🖇 Follow links 🖇

👉 Jake on Linkedin: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/jakemayell/⁠⁠⁠⁠⁠⁠⁠⁠⁠

👉 Yoann on Linkedin: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/yoannpavy/⁠⁠⁠⁠⁠⁠⁠⁠⁠

📺 Follow us on Youtube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@InGrowthWeTrust⁠⁠⁠⁠⁠⁠⁠⁠⁠

📧 Our weekly newsletter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://ingrowthwetrust.beehiiv.com/subscribe⁠⁠⁠⁠⁠⁠⁠⁠⁠

Small ask for you: If you enjoyed this podcast, please hit "follow", leave a 5 ⭐️ review, and share it with your network 🤝

See you next week!

This week we speak with a certified full-stack growth marketer. We had a great conversation with Jake Madoff. We talked about the future of marketing, including the existence of search results pages, brand awareness campaigns on Instagram, and the evolution of online and offline shopping. Tune in for a mix of engaging discussions and valuable takeaways from this episode.

Chapters 📌 

[00:00:00] Introduction

[00:00:56] Future of marketing trends.

[00:04:28] Full-stack growth marketing strategies.

[00:10:12] The future of ad platforms.

[00:14:25] Always be testing.

[00:19:34] Push notifications and advertising.

[00:20:21] Google as the new God.

[00:27:02] Is Organic Dead in SEO?

[00:30:11] The future of fashion shopping.

[00:31:53] DTC brands facing challenges.

[00:35:35] Moving towards omni-channel marketing.

[00:39:16] Subscription overload in marketing.

[00:44:04] Creative use of organic content.

[00:47:15] Humor in Social Media Marketing.

[00:52:17] Building brand awareness in feeds.

[00:56:49] Direct response TV advertising.

🖇 Follow links 🖇

👉 Jake Madoff on Linkedin: https://www.linkedin.com/in/jake-madoff-8a191070/https://www.linkedin.com/in/jake-madoff-8a191070/

👉 Jake on Linkedin: ⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/jakemayell/⁠⁠⁠⁠⁠⁠⁠⁠

👉 Yoann on Linkedin: ⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/yoannpavy/⁠⁠⁠⁠⁠⁠⁠⁠

📺 Follow us on Youtube: ⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@InGrowthWeTrust⁠⁠⁠⁠⁠⁠⁠⁠

📧 Our weekly newsletter: ⁠⁠⁠⁠⁠⁠⁠⁠https://ingrowthwetrust.beehiiv.com/subscribe⁠⁠⁠⁠⁠⁠⁠⁠

Small ask for you: If you enjoyed this podcast, please hit "follow", leave a 5 ⭐️ review, and share it with your network 🤝

See you next week!

In this episode, the hosts discuss tips for dealing with losing your job and the concept of redundancies. They also touch on the topic of website cookies and the EU legislation surrounding them, highlighting the confusion and challenges it presents.

Tune in for a casual chat with no guests and insightful commentary on these timely issues.

Chapters 📌 

[00:00:00] Introduction

[00:02:11] Cookies and online tracking sucks.

[00:07:36] Redundancies in the tech world.

[00:12:18] The reality of being made redundant.

[00:17:00] Building a personal brand for success.

[00:22:59] Diversifying Income Streams.

[00:25:50] Prepare for potential redundancy.

[00:29:20] Networking and career development.

[00:37:47] Keeping notes and networking.

[00:42:07] Job hunting challenges.

[00:45:14] Career transitions and choices.

[00:50:06] Ideal senior marketing lead role.

🖇 Follow links 🖇

👉 Jake on Linkedin: ⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/jakemayell/⁠⁠⁠⁠⁠⁠⁠⁠

👉 Yoann on Linkedin: ⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/yoannpavy/⁠⁠⁠⁠⁠⁠⁠⁠

📺 Follow us on Youtube: ⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@InGrowthWeTrust⁠⁠⁠⁠⁠⁠⁠⁠

📧 Our weekly newsletter: ⁠⁠⁠⁠⁠⁠⁠⁠https://ingrowthwetrust.beehiiv.com/subscribe⁠⁠⁠⁠⁠⁠⁠⁠

Small ask for you: If you enjoyed this podcast, please hit "follow", leave a 5 ⭐️ review, and share it with your network 🤝

See you next week!

This episode features a discussion with Cien, a seasoned growth product founder in fintech.

Cien shares insights on her experience at Zilch, a successful BNPL company, and her new startup ventures. The conversation delves into Cien's emphasis on automation and AI in business processes, as well as her transition to fractional growth advising. The host also touches on his job search as a marketer, exploring the possibilities of full-time roles versus freelance work.

Don't miss this insightful exchange between two professionals navigating the world of entrepreneurship and career transitions.

Chapters 📌 

[00:00:00] Introduction

[00:00:37] Entrepreneurial journey and automation.

[00:07:18] Bridging financial and AI literacy.

[00:13:32] Collaboration between marketing and product.

[00:19:26] Evolving roles in fintech.

[00:23:32] Building AI assistants.

[00:31:29] Taking every shot in life.

[00:32:56] Passion for Startup Founding.

[00:41:56] Adding value in marketing.

[00:43:37] Multiplying opportunities through connections.

🖇 Follow links 🖇

👉 Cien on Linkedin: ⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/ciensolon/

👉 Jake on Linkedin: ⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/jakemayell/⁠⁠⁠⁠⁠⁠⁠

👉 Yoann on Linkedin: ⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/yoannpavy/⁠⁠⁠⁠⁠⁠⁠

📺 Follow us on Youtube: ⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@InGrowthWeTrust⁠⁠⁠⁠⁠⁠⁠

📧 Our weekly newsletter: ⁠⁠⁠⁠⁠⁠⁠https://ingrowthwetrust.beehiiv.com/subscribe⁠⁠⁠⁠⁠⁠⁠

Small ask for you: If you enjoyed this podcast, please hit "follow", leave a 5 ⭐️ review, and share it with your network 🤝

See you next week!

In this episode, we welcome a very special guest, Dave Gerhardt.

We discuss various topics including B2B marketing, his career, community building, and podcasting. Tune in for an insightful discussion and valuable insights!

Chapters 📌 

[00:00:00] Introduction

[00:02:20] Podcast reviews and rankings.

[00:08:03] Interview podcast as content strategy.

[00:10:43] Consistency in growing podcasts.

[00:15:27] Building a Founder Brand.

[00:21:01] Building an audience through podcasts.

[00:23:18] The niche can be you.

[00:26:44] Unique Startup Pitching Strategies.

[00:33:11] Embracing failure and validation.

[00:35:04] Building products and customer interviews.

[00:40:16] What's important for B2B marketers?

[00:42:40] Best time to post.

[00:46:47] Building engaging communities.

[00:51:27] Sometimes it's just us.

[00:55:27] Final marketing strategy insights.

[00:58:45] Trusting online recommendations dilemma.

🖇 Follow links 🖇

👉 Dave on Linkedin: ⁠⁠⁠⁠⁠https://www.linkedin.com/in/davegerhardt/

👉 Join Exit Five: https://www.exitfive.com/

👉 Jake on Linkedin: ⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/jakemayell/⁠⁠⁠⁠⁠⁠

👉 Yoann on Linkedin: ⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/yoannpavy/⁠⁠⁠⁠⁠⁠

📺 Follow us on Youtube: ⁠⁠⁠⁠⁠⁠https://www.youtube.com/@InGrowthWeTrust⁠⁠⁠⁠⁠⁠

📧 Our weekly newsletter: ⁠⁠⁠⁠⁠⁠https://ingrowthwetrust.beehiiv.com/subscribe⁠⁠⁠⁠⁠⁠

Small ask for you: If you enjoyed this podcast, please hit "follow", leave a 5 ⭐️ review, and share it with your network 🤝

See you next week!