In the Pit with Cody Schneider | Marketing | Growth | Startups – Details, episodes & analysis

In the Pit Podcast with Cody Schneider

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Summary

In this episode, Will Martin from Founder Video discusses LinkedIn advertising strategies and the evolving landscape of B2B marketing. The conversation covers the effectiveness of thought leader ads, the importance of video content on LinkedIn, and innovative approaches to combining organic and paid strategies. Will shares insights on targeting, budgeting, and measuring the impact of LinkedIn campaigns on sales pipelines.

Key Takeaway Timestamps:

(00:37) Thought Leader Ads on LinkedIn allow personal profile posts to be promoted as ads, maintaining social proof and engagement.

(06:05) Engagement objective is generally more effective than brand awareness for Thought Leader Ads campaigns.

(12:29) LinkedIn is rolling out a TikTok-like feed, creating opportunities for video content creators in the B2B space.

(21:39) Generating significant pipeline from LinkedIn ads is possible with relatively low ad spend when executed effectively.

(28:09) The future of B2B sales may involve a shift from traditional SDR roles to more content creation and thought leadership positions.

Host Links

Personal email newsletter - https://investorupdate.beehiiv.com/subscribe

https://twitter.com/codyschneiderxx

https://www.linkedin.com/in/codyxschneider/

https://codyschneider.com/

https://inthepitpodcast.com/

Guest Links

https://www.linkedin.com/in/will-martin-foundervideo/

https://foundervideo.io/

LandingCat: SEO for ecommerce - https://www.landingcat.com/

In the Pit Podcast with Cody Schneider

Brought to you by...

Swell AI: Content Repurposing Powered by AI - https://www.swellai.com/

Drafthorse AI: Programmatic SEO powered by AI - https://www.drafthorseai.com/

Landing Cat: AI Powered Programmatic SEO for eCommerce - https://www.drafthorseai.com/

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Summary

In this episode, Will Nelson discusses his experiences as an entrepreneur-in-residence at Tiny and his current venture, 64 Stories, which helps founders create social content. The conversation covers various strategies for B2B marketing, including the power of podcasts and newsletters in building audience relationships. They explore innovative ways to repurpose content, create media leverage, and establish thought leadership within niche markets.
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Key Takeaway Timestamps:

(03:37) The venture studio model can be attractive to entrepreneurs by reducing risk, but it's more suitable for cash flow-focused businesses rather than those needing significant funding.

(10:22) Doing free work for potential clients who have access to your target customers can be an effective strategy to gain business.

(16:08) Creating a podcast or newsletter for a specific niche can quickly establish thought leadership and provide direct access to potential customers.

(26:30) Repurposing content across multiple platforms and formats can maximize reach and engagement with minimal additional effort.

(35:12) Analyzing popular content in your target market can provide inspiration for creating high-performing content of your own.

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Host Links

Personal email newsletter - https://investorupdate.beehiiv.com/subscribe

https://twitter.com/codyschneiderxx

https://www.linkedin.com/in/codyxschneider/

https://codyschneider.com/

https://inthepitpodcast.com/

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Guest Links

https://www.64stories.co/

https://www.linkedin.com/in/mrwillnelson/

https://x.com/MrWillNelson

LandingCat: SEO for ecommerce - https://www.landingcat.com/

Just had a conversation with this dude named Michael. He's young but already building some crazy. 

Like, he created this tool that finds calendar links and schedules meetings automatically. Scheduled like a 1,000+ calls in a day by guessing their calendar usernames. Degenerate.

 He's also building this AI that can have conversations with people and it sounds freakishly human. Slightly terrified.

Best part, there's this whole community of young, self-taught builders like him who are just crushing it. They're all hanging out in these underground hackathon servers and Discord channels. New world.

Brought to you by...

Swell AI: Sign up free - https://www.swellai.com/

Content marketing is the most impactful thing you can do for your business.

But, content marketing is hard.

That's why we made Swell AI to help you do content marketing powered by AI.

Automatically make clips, blog posts, newsletters, Tweets, LinkedIn Posts and more. Then schedule them to your social all within the app.

Sign up free - https://www.swellai.com/

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Timestamps

• (00:07:54) Michael used a clever hack to schedule meetings with high-profile individuals by finding their calendar scheduling links and reaching out to them directly.
• (00:17:40) Hackathon discord servers and communities like Buildspace, TKS, and Z-Fellows are great places to find young, self-taught builders and creators.
• (00:21:42) Shorts.lol is a tool that generates short videos with voiceovers, background music, and related images, making it easy to create content for platforms like TikTok and YouTube.
• (00:30:06) The social media landscape is shifting towards a rapid-fire approach, where consistently posting content, even if it's not high-quality, can lead to growth and engagement.
• (00:39:32) The algorithmic changes in platforms like TikTok and YouTube prioritize content that keeps users engaged and fulfilled, leading to potential viral growth for creators.

Host Links

https://inthepitpodcast.com/

https://twitter.com/codyschneiderxx

https://www.linkedin.com/in/codyxschneider/

https://codyschneider.com/

https://www.drafthorseai.com/

Guest Links

https://twitter.com/michaelbeer01

Yo what's good. So, in this episode I'm chatting with my buddy Koby about all things cold email and content marketing. We start off by talking about our own experiences with cold email and how we're using it to reach our target audience. 

Koby's going all out, sending like a gazillion emails a month, while I'm just trying to land a hundred thousand inboxes. We also dive into the power of AI in content creation and how it's revolutionizing the game. We discuss using AI to write blog posts, create videos, and even manage social media accounts. It's wild, man. 

We go off on tangents about Twitter DMs, leveraging media for negotiations, and the importance of building a strong brand.

Brought to you by...

Swell AI: Sign up free - https://www.swellai.com/

Content marketing is the most impactful thing you can do for your business.

Content marketing is hard.

That's why we made Swell AI to help you do content marketing powered by AI.

Make clips, blog posts, newsletters, social media posts and more automatically.

Sign up free - https://www.swellai.com/

Timestamps

(00:02:22) Leveraging social media platforms like Twitter and LinkedIn can be a powerful growth hack for engaging with potential customers and building authority.

(00:09:28) AI technology is revolutionizing content creation by producing high-quality, engaging content that surpasses what most humans can write.

(00:15:18) AI-generated videos can be a valuable tool for repurposing blog posts and expanding content reach on platforms like YouTube.

(00:19:59) Building a strong brand presence through various media channels, such as Facebook, Instagram, and SEO-optimized content, can lead to partnerships and credibility.

(00:23:30) Creating valuable content and establishing expertise in a specific niche can lead to organic mentions and discussions about your brand on platforms like Twitter and Reddit.

(00:28:43) Utilizing AI and data analysis can help target and prioritize leads, allowing for more effective outbound sales efforts and personalized marketing campaigns.

Host Links

https://inthepitpodcast.com/
https://twitter.com/codyschneiderxx
https://www.linkedin.com/in/codyxschneider/
https://codyschneider.com/
https://www.drafthorseai.com/

Guest Links

https://twitter.com/kobyjconrad
https://www.rupahealth.com/careers

LandingCat: SEO for ecommerce - https://www.landingcat.com/

This episode you're going to hear from my friend Curtis about the print-on-demand space. 

We were talking about this software called MyDesigns that he's been building.

He's gotten to $100,000 a month in revenue and had an offer to sell before launch. 

Curtis is also going to give you a masterclass in building print-on-demand businesses. If you're trying to build a passive income engine so you can get post economic this is a perfect place to start.  

Brought to you by Swell AI.

Swell AI helps marketers automate content repurposing. Turn audio and video into clips, blog posts, newsletters, social posts and more. Sign up for free - https://www.swellai.com/

Host Links:

https://inthepitpodcast.com/
https://twitter.com/codyschneiderxx
https://www.linkedin.com/in/codyxschneider/
https://codyschneider.com/
https://www.drafthorseai.com/

Guest Links

https://twitter.com/Curtis_B33
https://mydesigns.io/

Timestamps:

(01:56) Degenerate SEO tactics

(05:26) Cyber security and Google's defenses

(16:07) Gaming cold inbound calls 

(24:49) SEO in 2000.

(30:11) Building brand in 2024

(38:07) Using AI for Upwork proposals.

(41:00) Knocking employees is for losers

(46:14) Building a media powerhouse

(49:32) Unethical labor practices for offshore teams

LandingCat: SEO for ecommerce - https://www.landingcat.com/

This episode my friend Brian shares how he created thousands of Google Maps listings that resulted in 25,000+ inbound calls per month. 

He also talks about how he's using AI to automate quoting for Upwork jobs and how to use this same strategy for repetive tasks your team's are doing.

Listen down. Business up.

Sponsor

Swell AI

Content repurposing powered by AI. Sign up for free - https://www.swellai.com/

Host Links:

https://inthepitpodcast.com/
https://twitter.com/codyschneiderxx
https://www.linkedin.com/in/codyxschneider/
https://codyschneider.com/
https://www.drafthorseai.com/

Guest Links

https://twitter.com/briandordevic
https://alphaefficiency.com/
https://conversioninsider.com

Timestamps:

(01:56) Degenerate SEO tactics

(05:26) Cyber security and Google's defenses

(16:07) Gaming cold inbound calls 

(24:49) SEO in 2000.

(30:11) Building brand in 2024

(38:07) Using AI for Upwork proposals.

(41:00) Knocking employees is for losers

(46:14) Building a media powerhouse

(49:32) Unethical labor practices for offshore teams

LandingCat: SEO for ecommerce - https://www.landingcat.com/

Sponsored by Swell AI. Content repurposing engine powered by AI. Sign up for free - https://www.swellai.com/

My friend Tim's on today.

 He's building a niche podcast in the Out of out-of-home marketing space and it has gotten him so much business leverage in that 12 months that he's kind of shook. 

 Invitations to speak at conventions.

Advising multiple boards.

Knowing every CEO in the industry. 

Some of the byproducts of him building this "niche" media company. 

Learn how he's using a podcast and AI to build a modern media brand that will be worth $1M in the first 24 months. 

Links:

https://inthepitpodcast.com/
https://twitter.com/codyschneiderxx
https://www.linkedin.com/in/codyxschneider/
https://www.drafthorseai.com/
https://codyschneider.com/

Key takeaways:

(00:01:52) Content marketing challenges

(04:58] Dominating attention in physical spaces.

(08:21] Billboard campaign targeting work from home.

(13:57) A distribution game.

(19:44] YouTube shorts and podcast growth.

(26:11) Building a profitable network.

(29:30) Podcasting and content quality.

(32:31) Creating content generates consumption.

(39:49) Overcomplication of marketing strategies.

(44:30) Lawyers and billboards

(57:03) Building a solo founder media company

Synopsis:

In this episode, the speaker discusses how the use of AI and scheduling apps has revolutionized the content creation process. Previously, a team of 10 people would spend hours creating content, but with advancements in technology, a scheduling app and AI tools now handle the repurposing of content. The speaker emphasizes that by adding some human elements, the rest is taken care of by AI, saving time and allowing for focus on other tasks. They stress the importance of detaching from the mindset of striving for perfection and instead focusing on creating content that they would personally consume. Overall, the use of AI and scheduling apps has significantly reduced the need for large content teams and made the content creation process more efficient.

The episode highlights the importance of content creators focusing on creating content that they themselves would consume, rather than striving for perfection or meeting unrealistic standards. The speaker explains that with the help of scheduling apps and AI, their content creation process has become much more efficient, eliminating the need for a large content team and saving time. They emphasize setting the bar for content based on personal standards, asking the question, "Is this content that I would listen to?" Content creators are advised to detach from the idea of perfection and instead prioritize creating valuable and engaging content, regardless of audio quality or production. The episode also emphasizes that while the barrier to entry for podcasting is low, audience expectations are high. Good content is deemed more important than high production quality, as people will be drawn to valuable content regardless of its sound quality. Ultimately, the episode encourages content creators to prioritize creating content that they personally find valuable and engaging, rather than getting caught up in perfectionism or unrealistic standards.

In this episode, the host shares their experience of using their 10-year-old son for market research on YouTube Shorts. Their desk is located in the living room, next to the TV where their son frequently watches YouTube shorts. By observing their son's viewing habits, including the clips he watches and skips, they have noticed commonalities such as jump cuts, zoom in and zoom out effects, and funny gifs.

Curious about their son's interest in these clips, the host engages in a conversation to understand why he finds them appealing. By observing their son's preferences and behaviors, the host gains insights that can inform their own content creation. They realize that incorporating the structure and elements that their son finds appealing can help them create more engaging content for their podcast.

This example highlights the idea that market research can be conducted by observing the preferences and behaviors of target audiences. By paying attention to the content their son consumes and the aspects that appeal to him, the host gains valuable insights for their content creation strategy. It demonstrates that market research doesn't always require traditional methods like surveys or focus groups, but can be done by simply observing and engaging with the target audience in their natural environment.

LandingCat: SEO for ecommerce - https://www.landingcat.com/

This episode my homie Damien drops knowledge about all the different businesses he's built. Video CMS for universities, agencies, messaging APIs, along with a bunch of other randoms. 

It's gold. 

He's bootstrapped and taken VC blood money. You'll get takes on how VC creates mental freedom to focus on rush to scale while bootstrapping gives you personal freedom but requires so much discipline. 

He's now building SaaS developer tools and goes deep into what Cloudflare is doing and the countless business opportunities he's seeing around this tech. 

Listen now to get an education you can't get anywhere else. For free. Remember who your plug is when you make it big.

This podcast is brought to you by Swell AI. 

Swell AI is an content marketing platform that helps you make content for every channel your audience is on. 

Sign up for free at - https://www.swellai.com/

Key takeaway timestamps:

(05:38) Targeted cold emails in 2015 vs now

(15:44) Focus and specialize for bank account brr

(16:24) Early adoption leads to advantage, be first

(23:44)Embrace technology changes for success.

(36:49) Opportunity for AI-powered marketing agencies.

(42:45) Character AI for organizational counseling

(49:07) Finding ideal customer and then building products for them

Entities Mentioned:

Dev tools, SaaS, Developer tools, CSV import, Web scraper, ChatGPT, AI agents, Social media marketing, SEO agencies, Clip production, Video agency, Branding, Trust, Marketing automation, Content analysis

LandingCat: SEO for ecommerce - https://www.landingcat.com/

This episode of the In the Pit podcast we're joined by Yoann Pavy, the CMO at Nude. Yoann shares his insights on his side project called Z-end, an app that is going viral. He reveals the incredible strategy behind getting one-cent signups for the app. Tune in to hear Yon's story and learn from his experiences at billion-dollar companies like Depop and Deliveroo.

Sponsors:

LandingCat: SEO for ecommerce - https://www.landingcat.com/

The episode is brought to you by Swell AI. Swell helps you repurpose your audio and video content. Write blog posts, create clips, write ad sets threads and more.

Sign up for free at - https://www.swellai.com

This episode is also sponsored by Drafthorse AI. Drafthorse AI is an AI writer that helps you write hundreds of SEO-ready articles in minutes.

Sign up for free - https://www.drafthorseai.com

Cody Links:

Twitter - https://twitter.com/codyschneiderxx

LinkedIn - https://linkedin.com/in/codyxschneider

Website - https://codyschneider.com

Yoann links:

https://www.z-end.world/

https://twitter.com/yoannpavy

https://www.linkedin.com/in/yoannpavy/

Key takeaway time stamps:

(04:24) State-mandated community service

(07:09) Spreading virus through phone

(11:22) Gamifying the infection game. 

(14:33) Twitter ad glitch strategy

(22:06) Gaming the testing phase

(37:38) Daily podcasts and podcast glitch

(42:56) Growing email lists for podcasts

(50:24) Business Idea: Health coaching through AI

(52:41) Business Idea: Disrupting calorie counting apps

(01:02:30) Content creation strategies

Keywords:

LinkedIn, Twitter, Instagram, YouTube, TikTok, Notion, SEO, Content Marketing

"The beauty of LinkedIn is that you don't even need a ton of followers to go viral."

"Don't reinvent the wheel. Just remix your content and find what works."

"Formatting is key on LinkedIn. Quick, choppy sentences with white space and bullets."

LandingCat: SEO for ecommerce - https://www.landingcat.com/

This episode we're joined by Andy Mewborn who shares his step-by-step guide for how to grow LinkedIn accounts. This isn't one of those worthless "publish content consistently" calls. This is that tactical here's how I do it content. We're talking content types, posting schedules, how to get likes and comments, tools and so much more. 

We also talk Instagram marketing, cold email, YouTube growth. Honestly this is just a growth marketing buffet.

Sponsors:

The episode is brought to you by Swell AI. Swell helps your repurpose your audio and video content. Write blog posts, LinkedIn posts, Twitter threads and more.

Sign up for free at - https://www.swellai.com

This episode is also sponsored by Drafthorse AI. Drafthorse AI is an AI writer that helps you write hundreds of SEO-ready articles in minutes. 

Sign up for free - https://www.drafthorseai.com

Follow me on:

Twitter - https://twitter.com/codyschneiderxx

LinkedIn - https://linkedin.com/in/codyxschneider

Website - https://codyschneider.com

Follow Andy:

https://www.linkedin.com/in/amewborn/

https://twitter.com/andymewborn

https://www.distribute.so/

Key takeaway time stamps:

(04:49) Carousels on LinkedIn

(07:51) Using Taplio to find top posts

(10:14) Ghostwriting for viral content

(14:31) Algorithm changes on Twitter

(18:44) The formatting on LinkedIn

(20:45) Factors of YouTube distribution

(24:03) Boosting social media followers

(27:12) Instagram follower growth strategy

(30:14) Hiring influencers for content

(34:37) Creator ecosystem and side income

(36:40) Automation and engagement pods

(40:12) Podcast SEO and visibility

(43:33) Growing email lists through automation

(52:03) Cold emailing podcasters for growth

(56:00) LinkedIn master plan and relationships

Keywords:

LinkedIn, Twitter, Instagram, YouTube, TikTok, Notion, SEO, Content Marketing