Location Weekly – Details, episodes & analysis

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Location Weekly

Location Weekly

THE LBMA - Location Based Marketing Association

Business

Frequency: 1 episode/6d. Total Eps: 356

Spotify for Podcasters
Weekly podcast on the latest news in the world of location-based marketing by THE LBMA.
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Apple Podcasts

  • 🇩🇪 Germany - marketing

    18/02/2025
    #81

Spotify

    No recent rankings available



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Score global : 33%


Publication history

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Latest published episodes

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Location Weekly - Episode 705

jeudi 13 février 2025Duration 19:36

#LocationWeekly Episode 705 is out! Featuring new partnership between UNL & GrabMaps, Simon Property Group goes holographic in malls, CVS drives app downloads with cabinet unlock feature, and Super Bowl uses LIDAR and AR graphics to spice things up.

Location Weekly - Episode 704

jeudi 6 février 2025Duration 22:34

This week's #LocationWeekly episode features stories like Amazon suing for location data collection, InMoment launching a location performance scoring system, MediaMarkt & Saturn launching an in-store media network and  Google launching Identity Check for Android.

Location Weekly - Episode 694

vendredi 8 novembre 2024Duration 24:49

This week's new #LocationWeekly episode is out now! It features, Retail Media Networks proving successful in Germany for Gustavo Gusto, H&M creating inspirational & experiential stores, Uberall releases “location performance score” and AI tools + ToneTag revolutionizes payments in India. Make sure to tune in now!

Location Weekly - Episode 599

Episode 599

mercredi 14 décembre 2022Duration 20:15

This week on #LocationWeekly we talk about Walmart launching visual search website, Westfield mall in LA and Purina rolls out holiday vending machine with free pet treats, ViralGains & LiveRamp partner on zero-party data, + Chevron debuts new rewards program and payment through your car. Tune in!

Location Weekly - Episode 598

Episode 598

mercredi 7 décembre 2022Duration 26:05

On this week of #LocationWeekly we talk about Google updating Live View for better AR experiences, Tesco helping the needy with a “reverse supermarket”, Place Exchange shows targeting by hex instead of Ad ID is better and Unilver using geo-location for improved supply chain visibility.  Listen in now!

Location Weekly - Episode 597

Episode 597

mercredi 30 novembre 2022Duration 25:13

On this week of #LocationWeekly we talk about H&M going experiential in Brooklyn NYC, SuperGPS means positioning with 10cm accuracy, Wain app brings location-based experiences to fans in Qatar & Sainsbury’s partnering with Checkout.com to remove the till at stores. Listen in now!

Location Weekly - Episode 596

Episode 596

jeudi 24 novembre 2022Duration 21:47

This week on #LocationWeekly we talk about Subway launching new smart fridges for Grab & Go service, RetailNext acquiring Retail Performance, DRAKO’s location data now available in The Trade Desk + NextNav and Metcom partner in Japan for location services! Tune in Now!

Location Weekly - Episode 595

Episode 595

mercredi 16 novembre 2022Duration 24:54

This week on #LocationWeekly we talk about the “Red String” project brings art to life in NYC Chinatown, DoorDash + Wing launch drone delivery pilot, Mojo Vision brings shopping lists to smart contact lenses & Ralph Lauren and Epic Games team up on Fortnite experience. Make sure to tune in!

Location Weekly - Episode 594

Episode 594

jeudi 10 novembre 2022Duration 20:02

The weeks #LocationWeekly podcast features Mars partnering with Fetch for new loyalty rewards program, Burger King partners with Acrylic kiosks to promote Activision’s “Call of Duty” in-store, Digilant & Netsertive partner on real-time location-based experiences & Neiman Marcus gets ready for holidays with “Make the Moment” AR campaign.

Location Weekly - Episode 593

Episode 593

mercredi 2 novembre 2022Duration 27:03

On today's episode of #LocationWeekly we explore Walmart's "Be Your Own Model" virtual fitting tech, Indian jewelry brand Tanishq launches AR/VR kiosk, Outfront Media goes real-time content with QR codes and Flowcode releases tech for TV attribution.


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