Podnews Weekly Review – Details, episodes & analysis

James Cridland and Sam Sethi discuss various topics related to podcasting, including new features from Buzzsprout, the importance of attention in the digital age, and the shift towards video content. The episode also includes an interview with Steve Pratt, author of the book "Earn It: Unconventional Strategies for Brave Marketers." Pratt discusses the importance of creating valuable content to earn attention and provides examples of companies that have successfully done so. The hosts also discuss the challenges and opportunities presented by the increasing use of video in podcasting.

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We chat with Mike Russell from Music Radio Creative; Dustin Bluck from Castro; and Russell Harrower from PodToo.

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The latest news and trends in the podcasting industry. In this episode, we discuss Spotify's growing video podcast platform, Buzzsprout's website redesign, the debate around the future of free podcasts, and the podcast landscape in Egypt as explored by guest Kim Fox, the "Podcast Professor" at the American University in Cairo. We also touch on developments in podcast monetization, translation tools, and upcoming industry events like Podcast Day Asia and Podcast Movement. This fast-paced, insider look at the world of podcasting provides valuable insights for both seasoned and aspiring creators.

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SPECIAL GUESTS:

• Morten Strunge - Podimo
• John Spurlock  - OP3.dev

SHOW NOTES & LINKS:

• Podcast companies are buying short podcast plays within mobile game apps, causing official downloads of shows no one may be playing longer than twenty seconds according to Bloomberg's Ashley Carman. Time has also published the story outside a paywall.
  
  
  • Players get game tokens if they listen to a podcast for just twenty seconds. (Carman posts a graphic). But, because more than 60 seconds of audio are downloaded by the player, as demonstrated in this article in Sounds Profitable, these plays count as an IAB-certified download from podcast hosts and in prefix services like Podtrac. That allows podcasts promoted in this way to charge for the ads delivered in the show, and for that traffic to be counted in rankers
• How many downloads per episode is “good”? Omny Studio publish their data.
• Podcast episodes are getting shorter, says Rephonic.
• September 15, 2022: Podimo, the European subscription podcast service, has raised €58.6m ($58.5m) in funding. It had previously raised more than $116m.
  
  
•  The Open Podcast Prefix Project has been quietly launched by John Spurlock. It’s a prefix analytics service committed to open data and listener privacy; and places listener data in the open. It could power trending and popularity data; or give independently-verified stats to advertisers.
  
  
• Open podcast analytics prefix service OP3 has added trailing wildcards to its API.
• Som

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Sponsors:

• Buzzsprout Ads can now Monetize Your Back Catalog, by finding insertion points in your entire back catalogue automatically. 
  
  
• SquadCast invites you to join their new Slack channel, DM @SquadCastFM if you want to join.

Notes & Links: 

• Spotify has launched audiobooks (in the US only). Audiobooks are an extra cost and you’ll be taken to a website to purchase them.
• Spotify has signed a deal with Wattpad to bring Indonesian and Filipino webnovel authors to podcasting.
• Spotify’s video podcasting service is apparently being used to pirate movies
• Spotify’s Chartable, an analytics and attribution service, is to lower its prices by 50%
• Acast is to lay off around 70 people (15% of its staff)
• The Open Podcast Prefix Project has been launched by John Spurlock. 
• INTERVIEW: JOHN SPURLOCK NEXT WEEK
• Transistor now supports the Open Podcast Prefix project 
• Apple Podcasts wants a website link for your podcast
• Podimo, the European subscription podcast service, has raised €58.6m ($58.5m) in funding. It had previously raised more than $116m.
• INTERVIEW: MORTEN CEO PODIMO NEXT WEEK
• Ivy.fm now supports transcripts, soundbites, and location from the Podcast Index namespace!
• Captivate has just announced v2 of their dynamic content and monetisation engine AMIE
• RSS Blue has added support for Alby and Fountain d

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Special Guests: 

• Dino Sofos  - Founder and CEO, Persephonica 
• Eric Nuzum - Co-founder, Magnificent Noise 
• Mike Kadin - Founder and CEO at RedCircle

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Guest Interviews:

• Eric Nuzum - Magnificent Noise
• Alex Newall - Rusty Quill Ltd

Show Notes:

1. Spotify

• Spotify is the top podcast network in the US based on reach, according to new data from Edison Research. 
  
  
• Spotify now has separate home feeds for Music and Podcasts & Shows! 
  
  
• Audiobooks are coming to Spotify “reasonably soon”, according to CFO Paul Vogel.

2. Alby

• Alby has launched an analytics website for Value 4 Value, the podcast funding method from the Podcast Index. The website, called SATurn, gives a full view of payments made on the Value 4 Value system and interfaces with your Alby wallet. It's free to use, and includes a live feed much like Helipad. 
  
  
• Now everyone with an Alby #Lightning Address can get their very own 'My Alby Page'. 
  • Sam Page: https://getalby.com/p/sam
  • James Page: https://getalby.com/p/james
• Alby also brought #bitcoin to Linktree in their latest release. 

3. Other

• Balcao claims it is a new decentralised podcast platform
  
  
• Podcast Index’s websites are no longer going to store any user’s email address. Emails will be stored hashed in future, according to Dave Jones
  
  
• iOS16 - new support for a useragent in AppleCoreMedia.  Podcast images are much larger on the lockscreen, including support for embedded chapter images.
  
  
• Gramrphone, a live music startup, has announced integration with TikTok. 
  
  
• Podcast discovery tool Goodpods has launched a website
  
  
• Happy Birthday to Buzzsprout, which

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Guest Interviews

• Ian Forrester - BBC R&D - Adaptive Podcasting
• Rene Aaron - Alby - New Dashboard

Show Notes

• The BBC Global News Podcast's presenter Jackie Leonard, and producer Karen Martin, spoke at Radiodays Asia in Malaysia. The show, which is also recording a special edition at the event, is one of the top-rated shows in many Asian countries, with 33m downloads a month.
  
  
• In collaboration with the European Broadcasting Union and partners, BBC R&D has developed an open-source platform that allows the production of 'adaptive' podcasts. 
  
  
• Is podcast search broken? Justin Jackson took a tweet from Sounds Profitable’s Bryan Barletta as inspiration to test the search facilities in podcast apps.
  
  
• Podnews did some research on what podcast search engines actually index.
  
  
• Alby is a micropayment wallet that uses the lightning network.  They are working on a new Dashboard and their new WP plugin. Link: https://saturn.fly.dev
  
  
• August’s platform data for Buzzsprout
  
  
• Podverse, a podcast app, has launched searchable transcripts. Here’s an example from the Podland podcast.
  
  
• Wavvy – new web-based audio editor based on Audacity
  
  
• Trebble has launched an online audio editor
  
  
•  Podnews podcast pages now support the podcast:person tag
  
  
• Pod The North, a Canadian podcast newsletter, launches today. Run by Kattie Laur
  
  
• Radio France podcasts will be available on Amazon Music
  
  

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 James Cridland and Sam Sethi return for this week's show

NEWS: 

• Adam Curry, the “podfather”, spoke with Dave Jones at Podcast Movement 2022, explaining the history of open podcasting, the Podcast Index and the features available with the new podcast namespace
  
  
• Edison Research and Sounds Profitable issued reports at Podcast Movement, Dallas
   
• The Podcast Broker, a new service for buying and selling podcasts, was launched at Podcast Movement.  The service is the brainchild of TrueNativeMedia’s Heather Osgood
  
  
• YouTube has been rolling out YouTube Podcasts in the US. James broke the story of YouTube’s podcast ambitions in March.  Kai Chuk, YouTube’s Director of Podcasting, spoke at Podcast Movement on Thursday
  
  
• YouTuber (and podcaster) Bandrew Scott looks at YouTube’s entrance to podcasting
  
  
• Podcasts are coming to Twitter and Substack has added a podcast preview feature
  
  
• Spotify has put the company’s new podcast ad experience live in their app. Chris Messina has captured and posted what it looks like
  
  
• Apple Podcasts has announced a number of changes to the platform’s RSS feed requirements “in 2023”
  
  
• Alby has unveiled an API. The product is a simple-to-use Bitcoin wallet, used as a browser extension.  Alby has also unveiled a partnership with Podverse
  
  

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We're sponsored by Buzzsprout and SquadCast.

James Cridland joined Todd Cochrane from Blubrry, Rob Greenlee from Libsyn, Tangia Estrada from BIPOC Podcast Creators, and Heather Osgood from The Podcast Broker and True Native Media.
 
This week, the show is from the New Media Show, live on stage at Podcast Movement. This version has been lightly edited from the original. You can find the New Media Show in your favourite podcast app.

Want to watch? Here's the show as originally recorded. https://www.youtube.com/watch?v=_6JAh25hIT0

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