HUNGRY. – Details, episodes & analysis

Listen to the full episode here

Espresso's are powered by our brand new sponsor, Unleashed!

1. What on earth is Unleashed, I hear you asking?

Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!

2.  Why Unleashed will change your life as a foodie founder?

Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.

3. The biggest brands in FMCG love love Unleashed

Your fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee

4. Do yourself a favour

Feel free to reach out to the utter legends Josh and Bryony at Unleashed, book in a 20 min chat with this magical link. Even if nothing comes of it, it's worth having a chat. Click this magical link

🤝 Let's Connect!

►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here 🍲

Building a brand = Jump off the cliff and build the plane on the way down

“there are no set rules to build a challenger brand”

Will and Josh, from Willy’s Pies live and breath those adages

Brash oblivion confidence -

mixed with naive intelligence

• tempered with a big ol’ dose of cynical pragmatism good humour

Willy’s Pies is the wonderful story of

action = momentum.

momentum = magic.

magic = more momentum = more magic.

Will, a chef at BRAT and St. John was furloughed, for long, he made taste-tantalising pies.

Will pie-peddled on pie-purveying bike around East London during Lockdown.

Josh, The Operator, joined Will in 2021, from double glaze windows to take Willy’s NEXT LEVEL

4 years later

• Launched and got it wrong at Watford Football Club (tonnes of learnings here).
• Secured Ian Wright as a key investor, collaborated with wagamama,
• Won HUGE BRANDED listings at Arsenal Football Club, Fulham & Football Clubs
• Launched into Ocado

Deeply believe Willy’s Pies are the NEXT BIG challenger brand.

ON THE MENU:

1. How To Speed Up Supply Chain Jenga: Constantly Be Asking “What’s holding you up?”
   
   
   
2. Why Willy’s East London Early Adopters Were A Super Power Until They’re Not - constantly think House Hold Brand from the Jump
   
   
   
3. How to NOT Do A Deal With a Football Club: Painful Lessons from a deal with Watford that went Horribly Wrong (so much in this)
   
   
   
4. Willy Pies Sticker Principle + Danny Meyer Move The Salt Principle - “How you do ONE thing is how you do EVERYTHING”
   
   
   
5. The Delicate Dance of Working Back Margins + Working Forward Margins to Make the Pie Price Right.
   
   
   
6. How Willy’s Got Branded on The Menu at Arsenal Football Club: Show. Don’t Tell.
   
   
   
7. The Pride Principle: Why don’t let it fail” is a stronger motivation vs let’s make it work
   
   
   

Loved this one!!




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🌟 HUNGRY's Absolutely Bloody Marvellous Sponsors🌟

A massive shoutout to our incredible sponsors who make HUNGRY possible:

​►MKJ IGNITE: (https://www.mkjignite.com)
​►GS1: (https://www.gs1uk.org/​)
​►Big Fish: (https://bigfish.co.uk/)​ 
​►BOWIMI: (https://www.bowimi.com/)​ 
​►HC Consulting: (https://www.hc-consult.com)

🤝 Let's Connect!
►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)
►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 

🤝 Let's Connect!

►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Listen to the full episode here

Espresso's are powered by our brand new sponsor, Unleashed!

1. What on earth is Unleashed, I hear you asking?

Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!

2.  Why Unleashed will change your life as a foodie founder?

Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.

3. The biggest brands in FMCG love love Unleashed

Your fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee

4. Do yourself a favour

Feel free to reach out to the utter legends Josh and Bryony at Unleashed, book in a 20 min chat with this magical link. Even if nothing comes of it, it's worth having a chat. Click this magical link

🤝 Let's Connect!

►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Listen to the full episode here 

Espresso's are powered by our brand new sponsor, Unleashed! 

1. What on earth is Unleashed, I hear you asking?   

Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!! 

2.  Why Unleashed will change your life as a foodie founder?  

Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.  

3. The biggest brands in FMCG love love Unleashed 

Your fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee 

4. Do yourself a favour 

Feel free to reach out to the utter legends Josh and Bryony at Unleashed, book in a 20 min chat with this magical link. Even if nothing comes of it, it's worth having a chat. Click this magical link 

🤝 Let's Connect!

►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Most strategy is UTTER BULL SHIT.

Shat out by spurious and superfluous #strategists

Peddling putridly perplexing, flabbergasting “frameworks” — make the brain go berserk.

Matrix’s that make you feel like you’ve chomped the orange-what-you-on-about-mate?-pill

“Grab yourself a Costa and a biccy …let’s all sit around synergise and prioritise and sodomise your brain with complexity”

Complexity is EASY.

Simplicity is HARD.

So much strategy complexity.

Alex M H Smith does the HARD job of making strategy EASY.

His new book, “No Bullshit Strategy” is INSANELY DELICIOUS.

A short-snappy, marble-smooth, no bull-shit book on strategy - my brain lit up like a glittering Christmas tree as I briskly sauntered.

The Better news?

Alex is back on the pod.

ON THE MENU:

1. Why challenger food and drink founders spend too much time Zoomed in and *MUST* ZOOM out to see clearly

2. How challenger food and drink founders can set goals that lead to fun adventure vs. constant comparison and beating yourself up.

3. Why you’ll never achieve huge success through hard work

4. How to go viral on LinkedIn, write “I feel seen posts” + Why if it’s not click bait, it's not doing the audience a favour

5. How to find the Strategy secrets + The insight is NEVER a new piece of information - “It's not about what you KNOW. It's what you NOTICE ”


Every top food and drink founder reads our Newsletter - why wouldn't you?

https://hungryfeast.beehiiv.com/

Watch the full shabang on Youtube - https://www.youtube.com/@HungryFMCG/videos

Let’s link up on LinkedIn - https://www.linkedin.com/in/daniel-pope/

Stalk me on Insta- https://www.instagram.com/_hungry.pod/

🤝 Let's Connect!

►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

The most mind-blowing conversation I’ve EVER had on challenger leadership.

Julian Metcalfe is contrarian, formidable. A lucid single-mindedness married with a howling grit.

The unique ability to find simplicity in complexity - “complexity is easy, simplicity is hard”

Pret a Manger and ITSU combined are worth over £3 billion.

• Pret a Manger one of the biggest food and drink brands of all time, opened sites in New York, Hong Kong and successfully sold in 2018.
• ITSU are at 74 sites solving the obesity pandemic providing healthy, affordable, delicious food.
• ITSU grocery are disrupting categories with ground breaking affordable, delicious meals

Total honour to interview Julian.

ON THE MENU:

1. Why challenger food and drink founders must BE BRAVE and swim upstream, when everyone’s swimming downstream
2. The principles of empathetic leadership: listening + imagination = look at problems differently
3. Why complexity is much easier than simplicity - Do less, but do it beautifully = grow faster
4. Why you must never ever, ever doubt what you can do as a human being - you’re capable of so much more than you think
5. The process of building great cultures: realise this hard-truth, people work for people, not for your company.
6. The relentless pursuit of better: accept 99 is not 100, so constantly pursue better
7. Why brands must grow EXACTLY in proportion in their ability to stay GOOD

Fully eppy goes live Monday. If you enjoy the podcast.

Please share it with one friend, you’d really make my weekend. Thanks xx


Subscribe to our newsletter

https://hungryfeast.beehiiv.com/

Watch the full shabang on Youtube -  https://www.youtube.com/@HungryFMCG/videos

Let’s link up on LinkedIn - https://www.linkedin.com/in/daniel-pope/

Stalk me on Insta- https://www.instagram.com/_hungry.pod/

🤝 Let's Connect!

►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

🤝 Let's Connect!

►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Subscribe to our weekly newsletter, Friday Feast

https://hungryfeast.beehiiv.com/

Watch the full shabang on Youtube - 

https://www.youtube.com/@HungryFMCG/videos

Let’s link up on LinkedIn - https://www.linkedin.com/in/daniel-pope/

Stalk me on Insta- https://www.instagram.com/_hungry.pod/

There was someone else before Brewdog and Camden Town Bewery.

Ferociously banging the craft beer drum when no one listened.

Charlie McVeigh.

Charlie pioneered of the craft beer movement. 

In 2006, founded The Draft House, built a wildly succesfulscuccessfully sold to Brewdog in 2018.

Charlie’s featured on the programme Million Pound Menu. The Dragons Den for food and drink brands.

And investor in the wildly popular Butchies Fried Chicken, Foodstuff, The Breakfast Club.

Our conversation dives deep into the dark side of being a founder.

ON THE MENU

1. Why a business is “essentially a fiction” and how new ideas spread - every brand touch point is an opportunity for storytelling.

2. The founder “Messiah” vs. “Imposter” complex - and how to spot your weaknesses.

3. Why founders must find and embrace their psychotic part. Turn empathy off.

4. How to add systems as you scale - a brand can only scale once the right systems are in place = Brand principles + systems + link to brand + consistency = HUGE brand scale

5. How to ACTUALLY fire employees: Sad reality not everyone is going to be perfect

6. Why founders MUST know what type of business they’re building: Do you want to be Rich or Do you want to be King?

Please make me oh so happs and please tickle the subscribe button in the comments below.

🤝 Let's Connect!

►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Every top food and drink founder reads our Newsletter - why wouldn't you?

https://hungryfeast.beehiiv.com/

SPOTIFY: https://open.spotify.com/show/23Q2M51LBXwGsxszG6iU6v

APPLE: https://podcasts.apple.com/us/podcast/hungry/id1537239469

this a repost with the wonderful Myles Hopper. I am in Lisbon for my 30th - back to it next week xx 


One of those INTENSE days.

Emails eviscerating Zen, to-do lists trampling Calm.

Instant Gratification masquerading as Instagram: scrolling your way to shameful oblivion.

Mindful Chef is more than a recipe box.

A panacea against the pummelling of putrid notifications.

Banging recipes and Build-Your-Own-Meditation-Retreat at home.

Slip into sliders and sarong (yeh, climbed MK 2013 - Milton Keynes Snow bowl)

Whack on a bit of MJ. Just Beat Ittttttt - the eggs and the work stress

Slice n’ dice your way into a Smooooth Criminal-Spring Well of Happiness.

Myles Hopper, founder of Mindful Chef is the latest guest on HUNGRY.

ON THE MENU:

1. WHY FOUNDERS MUST USE THE WORD “NO” AS PART OF A GROWTH MINDSET TO CONSTANTLY IMPROVEWHY FOOD AND DRINK FOUNDER’S MUST BALANCE

2. BIG AMBITION WITH DAILY BALANCE TO AVOID BURNOUT - “THINGS CAN ALWAYS WAIT 

3. WHY FOOD AND DRINK BRANDS MUST ENCOURAGE COMMUNICATION AROUND FAILURE: MINDFUL’S FEAST OF FAILURE 

4.TAKE THE PATH OF MOST RESISTANCE TO CREATE DIE HARE FANS: “GET UNDER THE SKIN OF YOUR CUSTOMERS”

5. HOW TO MAINTAIN CULTURE AND BRAND AS YOU SCALE TO 130 EMPLOYEES: VALUES + CELEBRATING SMALLS WINS + GREAT LEADERSHIP = KNOWING WHEN TO BE ON AND OFF THE DANCE FLOOR

🤝 Let's Connect!

►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

🤝 Let's Connect!

►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)