Lit Up + In Flow – Details, episodes & analysis

In this episode of Lit Up + In Flow, we dive into the heart of what keeps us aligned as female entrepreneurs: our values. We’re breaking down how understanding and living in alignment with your values impacts everything—from the way you run your business to how you prioritise your personal life.

We share:

•How our values have evolved over time and what they look like today.

•Why freedom, health, and simplicity are non-negotiables for us.

•The connection between values, boundaries, and avoiding burnout.

•Tips for identifying your own values and bringing your life and business into alignment.

This episode is packed with raw insights, honest reflections, and actionable advice to help you define and live by your own North Star.

Episode summary

[00:00:00] Intro: Welcome to Episode 2 of Lit Up + In Flow!

[00:01:00] Why values are the foundation of alignment in business and life.

[00:02:30] Cass and Amanda share their personal values and how they’ve evolved.

[00:05:00] The role of freedom in both business and personal life.

[00:07:30] Managing client deadlines while maintaining time freedom.

[00:11:00] How busywork distracts from truly needle-moving tasks.

[00:14:30] Health as a top priority and how it intersects with business success.

[00:21:00] Amanda reflects on transitioning from corporate life to entrepreneurship.

[00:26:00] Simplifying your business to create more space for joy and alignment.

[00:29:00] The illusion of social media success and why values help cut through the noise.

[00:34:00] Navigating the balance between personal values and societal pressures.

[00:43:00] Practical tips for identifying your values and getting back into alignment.

[00:46:00] Closing thoughts: Your values as your North Star and why alignment is a spectrum.

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Connect with us on Instagram Amanda Campeanu and Cassie Ellen

Want our eyes on your business? Ask your anonymous questions via this link.

Join our Broadcast channel to here our insights first

Connect with us on Instagram Amanda Campeanu and Cassie Ellen

Episode 1: Burnout, Boundaries, and Finding Flow

Welcome to the very first episode of Lit Up + In Flow! In this episode, we’re diving deep into a topic that so many women in business can relate to: burnout. We’re pulling back the curtain on our personal burnout stories and sharing the hard-earned lessons that have helped us shift into a more balanced and intentional way of running our businesses.

We’ll walk you through:

•The moments that made us realise something had to change.

•How we’ve learned to set boundaries and manage client expectations.

•Why personal growth and mindset shifts are game-changers for finding flow.

•The self-care practices that are helping us stay grounded and focused.

This conversation is packed with honest reflections and practical strategies to help you find more ease and alignment in your own business journey.

Episode summary

[00:00:00] Intro: Welcome to Lit Up + In Flow!

[00:01:30] Catching up: What we’re currently working on in our businesses.

[00:04:30] Burnout Stories: Our personal experiences with burnout and how we’ve grown from them.

[00:07:00] The Role of Limiting Beliefs: How the stories we tell ourselves drive stress and overwhelm.

[00:11:30] Creating Space: Why setting boundaries has been essential for avoiding burnout.

[00:20:30] Optimising Workflows: The systems and strategies that have lightened our load.

[00:22:00] Self-Care Practices: What we’ve discovered about prioritising self-care and breathwork.

[00:28:00] The Power of Mindset: How shifting our beliefs has changed everything.

[00:37:00] Lessons from Burnout: How burnout has taught us to realign with our values.

[00:44:00] Managing Client Expectations: Why we now believe that deadlines are more flexible than we used to think.

[00:48:00] Closing Thoughts: Our encouragement to you as you find your own flow.

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Want our eyes on your business? Ask your anonymous questions via this link.

Join our Broadcast channel to here our insights first

Connect with us on Instagram Amanda Campeanu and Cassie Ellen

In this episode of Lit Up + In Flow, we’re sharing how we’re setting ourselves up for success as we move into the new year. From the mindset shifts that are helping us stay aligned to the practical systems we’re implementing, we’re giving you a behind-the-scenes look at how we’re preparing to grow without burnout.

Here’s what we cover:

•The power of creating space and saying no to stay aligned.

•How we’re refining our messaging and content strategies to attract our ideal clients.

•The importance of money mindset shifts and learning how to hold wealth.

•Why boundaries are essential for creativity and mental clarity.

•The specific tools and systems we’re using to plan our goals and projects for 2025.

This conversation is packed with insights and actionable takeaways to inspire you to start the year with clarity, purpose, and ease.

Time Stamps for Key Topics

[00:00:00] Intro: Welcome to Episode 3 of Lit Up + In Flow!

[00:01:30] Reflecting on the lessons of the past year and what’s coming next.

[00:05:00] Cass shares why creating mental space is her top priority for the new year.

[00:11:36] The power of saying no: How boundaries align your business with your values.

[00:15:55] Goal setting in Notion: How Cass plans her year with clarity and focus.

[00:19:37] Expanding capacity: How breathwork, self-care, and systems help you hold more clients, money, and opportunities.

[00:21:56] Doubling down on content creation: Why connection through content is Cass’s 2025 focus.

[00:34:08] Money mindset shifts: Learning to hold wealth and resetting spending habits.

[00:43:00] Closing thoughts: Setting up for a year of aligned growth and success.

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Want our eyes on your business? Ask your anonymous questions via this link.

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Connect with us on Instagram Amanda Campeanu and Cassie Ellen

Is your mindset secretly keeping you stuck in business and life? This week, we’re diving into victim mentality vs. vulnerability—and why understanding the difference is critical for success in your marketing, relationships, and personal growth.

We’ll explore how victim thinking sneaks into business, how it impacts your content strategy, and why some clients never get results (even with the same strategies). Plus, we break down the fine line between sharing vulnerably vs. oversharing—and the key to building trust in your audience.

If you’ve ever felt like you’re doing all the right things but still not getting traction, this episode will challenge you to look at things from a whole new perspective.

Episode Breakdown

[00:00:41] - Life updates & business focus

• Amanda’s juggling work and holidays

• Cass is refining her program for bigger results

[00:03:43] - Victim mindset vs. vulnerability

• How to tell the difference

• The role of personal responsibility

[00:07:00] - Signs you’re stuck in victim mode

• Cass’s “shadowban” realisation

• The shift successful entrepreneurs make

[00:13:05] - How victim mindset sneaks into business

• Client miscommunications & blaming external factors

• The power of better systems & ownership

[00:21:10] - The 5 stages of shifting from victim to action

• Denial → Emotion → Rationalisation → Action → Change

[00:29:07] - The danger of marketing to a victim mindset

• How it affects sales & attracts the wrong clients

• Why “convincing” people to buy is a red flag

[00:34:00] - The right way to use vulnerability

• Why sharing struggles builds trust (but only when done right)

• The key to making your audience connect with you

[00:39:00] - How to shift out of victimhood fast

• Regulating your emotions before reacting

• Thinking like your future self for better decision-making

[00:43:00] - Final takeaways & journal prompts

• Self-reflection questions to spot where you might be stuck

• The mindset shift that frees you from self-sabotage

[00:44:00] - Outro & next steps

• How to submit anonymous questions for future episodes

• Why shifting your internal reality changes everything

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In this episode, Cass is pulling back the curtain on the biggest business pivots she’s made—why she walked away from a thriving video business, the mistakes she made along the way, and how she finally built a business that feels aligned and profitable. If you’ve ever felt stuck, burnt out, or questioning if you’re even on the right path, this episode is for you. 

We’re talking about the difference between pushing through resistance vs. knowing when it’s time to pivot, why playing it safe and scaling gradually is actually harder than going all in on a bold vision, and the mindset shifts that helped Cass go from scrambling for clients to attracting high-value, long-term partnerships. 

Plus, we’re diving into the real reason most people’s marketing isn’t working (hint: you’re selling the wrong thing) and how to position yourself so your ideal clients want to work with you. 

Whether you’re in the middle of a pivot, thinking about making a big move, or just need a fresh perspective on how to grow, this episode will give you a whole new way of looking at your business.

Time Stamps for Key Topics:

• (00:00:41) The chaotic start to Cass’s business journey—spoiler: she didn’t start as a videographer.
• (00:03:00) What the 10X is Easier than 2X book did to Cass’s mindset (aka why small goals are a trap).
• (00:13:00) The totally random way she fell into videography (hint: a short-lived situationship).
• (00:16:00) That time she spent $10K on gear without researching a thing.
• (00:25:00) How she niched into construction—then ditched it when it no longer felt aligned.
• (00:35:00) The biggest mistake she made in her early years.
• (00:39:00) Why entrepreneurs are literally addicted to stress (and what to do about it).
• (00:50:00) Why nobody is actually looking for a “video” (this one’s a mic drop).
• (00:44:00) The exact messaging shift that got her booking high-ticket clients without pitching.
• (00:47:00) The power of divine timing (aka why she doesn’t stress about leads anymore).
• (00:49:00) The mastermind she’s got her eye on for this year.
• (00:51:00) What she’d go back and tell 2019 Cass if she could.

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In this episode of Lit Up + In Flow, we’re breaking down everything we learned from running Black Friday promotions in 2024—the wins, the mistakes, and the surprising insights. Whether you run Black Friday sales or not, this episode is packed with lessons that apply to marketing, messaging, and content strategy all year round.

We dive into:

• The pressure of doing “all the things” and why simplifying your strategy is key.

• What worked (and what didn’t) when running ads for the first time.

• The importance of audience warming and nurturing before a big sales event.

• Why Amanda muted people on Instagram for more creative clarity.

• How to bring Black Friday-level energy into your content all year round.

• The psychology behind buying decisions and how to speak to different types of buyers.

If you’ve ever felt overwhelmed by launching, struggled to sell with confidence, or wondered why some sales strategies don’t hit the mark—this one’s for you.

Time Stamps for Key Topics:

[00:00:00] Introduction: Cass’s engagement, holiday updates & personal reflections.

[00:06:00] Amanda’s digital decluttering: Why she muted people on Instagram for creative clarity.

[00:09:00] Cass’s first Black Friday experience: Why running ads at this time was a mistake.

[00:15:00] Amanda’s take: How Black Friday buyer behaviour is shifting due to the economy.

[00:18:00] The biggest lesson: Why we don’t sell like this all year round (and why we should!).

[00:22:00] Energy vs. strategy: How to bring intentionality to your sales campaigns.

[00:28:00] Different types of buyers: How messaging needs to adapt to attract different purchasing styles.

[00:35:00] Mindset shifts: Detaching from income goals and focusing on service.

[00:40:00] Identity-based goal setting: Why becoming the person first changes everything.

[00:47:00] Final thoughts: What we’re changing for future launches & selling strategies.

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In this episode of Lit Up + In Flow, we’re pulling back the curtain on Amanda’s incredible journey from charging $35 for her first photography project to booking $20,000 shoots with globally recognised brands. Amanda shares the pivotal moments that shaped her business, from her early struggles with pricing to mastering the mindset shifts needed to attract high-end clients.

We also dive into her experiences with personal development, the impact of a life-changing ayahuasca journey, and why refining your messaging is key to standing out in a competitive creative industry. Whether you’re just starting your business or looking to take it to the next level, this episode is packed with actionable advice, raw honesty, and plenty of inspiration.

Time Stamps for Key Topics:

[00:00:00] Introduction: Welcoming Amanda and setting up the conversation.

[00:01:04] Amanda’s backstory: How redundancy led her to product photography.

[00:02:28] The early days: Charging $35 for 12 photos and learning the ropes.

[00:06:33] From $35 to $5,000: The evolution of Amanda’s pricing journey.

[00:08:17] Why pricing is linked to self-worth—and how to detach emotions from quotes.

[00:11:36] How self-doubt and comparison nearly derailed Amanda’s progress.

[00:15:07] Gratitude and perspective: Why remembering your “why” keeps you grounded.

[00:18:13] Breaking into high-end markets: Amanda’s tips for working with luxury brands.

[00:22:42] Messaging is everything: The difference between getting noticed and getting booked.

[00:29:19] Sell the solution, not the vehicle: Why understanding client pain points matters.

[00:35:23] Amanda’s ayahuasca journey: A life-changing experience and its impact on her mindset.

[00:43:27] Comparing ayahuasca and breathwork: How both tools unlock clarity and calm.

[00:51:26] Advice for new business owners: The importance of upgrading your mindset and beliefs.

[00:53:04] Closing thoughts: Gratitude, takeaways, and a call to action for listeners.

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If you’re showing up online but your content isn’t converting? 

This episode is for you. 

In Part 1 of this two-part mini-series, Cass and Amanda dive deep into the silent sales killers hiding in your content plus the sneaky mistakes that are repelling dream clients without you even realising it. 

From invisible messaging to misaligned content strategy, this episode holds up the mirror in the most empowering way. Expect mic drops, real talk, and practical shifts to help you clean up your content and start turning posts into profit. If you’re ready to stop working so hard for so little return, press play now.

⏱ Episode Breakdown:

00:00 – Why your content might be repelling buyers

02:45 – The shift from engagement to conversion strategy

06:13 – The hidden cost of being “inspiring but forgettable”

09:22 – Why your content isn’t building desire

13:40 – The myth of “just be consistent”

17:01 – What high-converting content actually does differently

20:45 – Recap: 3 mistakes that are costing you sales

22:10 – Journal prompts + content audit questions

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This one’s for you if you're done doubting your prices — and ready to embody the message that matches your power.

In part two of our most-downloaded episode to date, we go deeper than ever before into the mindset shifts, strategic frameworks, and real AF truth bombs that help you refine and embody your messaging — so you can charge more, attract better clients, and actually believe in what you’re saying online.

We’re talking the Messaging Spectrum, why you’re losing premium clients with “root cause” speak, how your identity affects your content, and why no amount of wordsmithing matters if your energy isn’t behind it.

This episode is equal parts mindset, messaging and magnetic energy — and it will change how you write, speak, and show up in your content from here on out.

🔥 KEY MOMENTS + TIMESTAMPS:

[00:00:46] Welcome to part two: why this convo is everything

[00:01:10] The Messaging Spectrum: what it is + how to use it to sell

[00:02:38] Symptoms vs. root causes — and why your clients don’t speak in “clarity” language

[00:04:12] What your dream clients are actually thinking before they buy

[00:07:10] DIY content, visual energy + why stunning doesn’t = strategic

[00:08:59] The identity shift required to own your message

[00:10:57] What happens when you’re scared to sound premium

[00:12:50] The energetic embodiment of premium content (and how to step into it)

[00:14:39] Scaling from $2K to $10K clients? This is the inner shift required

[00:18:09] Messaging isn’t just words — it’s how you hold the price

[00:21:00] Pain vs. desire in your messaging: we have thoughts 👀

[00:24:02] ChatGPT, tone of voice + why your content sounds the same as everyone else’s

[00:27:00] Specificity, storytelling, and why the internet is allergic to fluff

[00:30:00] Owning your opinion = becoming uncopyable

[00:33:11] Final takeaway: You are the differentiator

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If you’ve ever asked “Why isn’t anyone buying?!”, this one’s for you. In this juicy AF episode, we unpack one of the biggest reasons your content isn’t converting the way it should: your messaging.

We get raw and real about the difference between generic content and magnetic messaging, why you’re still attracting low-budget clients, how your identity impacts your positioning, and the sneaky ways your visuals are screaming DIY (even when your price tag says premium).

This one’s part mic-drop, part masterclass, and a full permission slip to step into your higher self energy online.

🔥 KEY MOMENTS + TIMESTAMPS:

[00:01:02] Why this topic is so juicy + the #1 contributor to making $$$ in business

[00:01:25] What actually is messaging, and why it’s not the same as branding

[00:02:52] Where most people go wrong — the fluff, the vagueness, the noise

[00:04:00] Speaking to symptoms not just root causes — this changes everything

[00:05:04] The psychology of how people buy (not everyone buys like you)

[00:06:37] Think it’s your price? Nah babe — it’s probably your messaging

[00:08:46] Why passion for your craft ≠ strategic marketing skills

[00:10:17] Messaging + identity — how being stuck in your start-up self holds you back

[00:13:01] Cringe moments + content that made zero sense (but taught us so much)

[00:16:39] The real reason your best clients aren’t finding you

[00:19:38] Messaging isn’t one post — it’s baked into every single touchpoint

[00:21:23] DIY vs Premium: how to elevate the visual messaging of your brand

[00:24

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