In this episode of Lit Up + In Flow, we dive into the heart of what keeps us aligned as female entrepreneurs: our values. We’re breaking down how understanding and living in alignment with your values impacts everything—from the way you run your business to how you prioritise your personal life.

We share:

•How our values have evolved over time and what they look like today.

•Why freedom, health, and simplicity are non-negotiables for us.

•The connection between values, boundaries, and avoiding burnout.

•Tips for identifying your own values and bringing your life and business into alignment.

This episode is packed with raw insights, honest reflections, and actionable advice to help you define and live by your own North Star.

Episode summary

[00:00:00] Intro: Welcome to Episode 2 of Lit Up + In Flow!

[00:01:00] Why values are the foundation of alignment in business and life.

[00:02:30] Cass and Amanda share their personal values and how they’ve evolved.

[00:05:00] The role of freedom in both business and personal life.

[00:07:30] Managing client deadlines while maintaining time freedom.

[00:11:00] How busywork distracts from truly needle-moving tasks.

[00:14:30] Health as a top priority and how it intersects with business success.

[00:21:00] Amanda reflects on transitioning from corporate life to entrepreneurship.

[00:26:00] Simplifying your business to create more space for joy and alignment.

[00:29:00] The illusion of social media success and why values help cut through the noise.

[00:34:00] Navigating the balance between personal values and societal pressures.

[00:43:00] Practical tips for identifying your values and getting back into alignment.

[00:46:00] Closing thoughts: Your values as your North Star and why alignment is a spectrum.

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Want our eyes on your business? Ask your anonymous questions via this link.

Join our Broadcast channel to here our insights first

Connect with us on Instagram Amanda Campeanu and Cassie Ellen

Episode 1: Burnout, Boundaries, and Finding Flow

Welcome to the very first episode of Lit Up + In Flow! In this episode, we’re diving deep into a topic that so many women in business can relate to: burnout. We’re pulling back the curtain on our personal burnout stories and sharing the hard-earned lessons that have helped us shift into a more balanced and intentional way of running our businesses.

We’ll walk you through:

•The moments that made us realise something had to change.

•How we’ve learned to set boundaries and manage client expectations.

•Why personal growth and mindset shifts are game-changers for finding flow.

•The self-care practices that are helping us stay grounded and focused.

This conversation is packed with honest reflections and practical strategies to help you find more ease and alignment in your own business journey.

Episode summary

[00:00:00] Intro: Welcome to Lit Up + In Flow!

[00:01:30] Catching up: What we’re currently working on in our businesses.

[00:04:30] Burnout Stories: Our personal experiences with burnout and how we’ve grown from them.

[00:07:00] The Role of Limiting Beliefs: How the stories we tell ourselves drive stress and overwhelm.

[00:11:30] Creating Space: Why setting boundaries has been essential for avoiding burnout.

[00:20:30] Optimising Workflows: The systems and strategies that have lightened our load.

[00:22:00] Self-Care Practices: What we’ve discovered about prioritising self-care and breathwork.

[00:28:00] The Power of Mindset: How shifting our beliefs has changed everything.

[00:37:00] Lessons from Burnout: How burnout has taught us to realign with our values.

[00:44:00] Managing Client Expectations: Why we now believe that deadlines are more flexible than we used to think.

[00:48:00] Closing Thoughts: Our encouragement to you as you find your own flow.

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Connect with us on Instagram Amanda Campeanu and Cassie Ellen

In this episode of Lit Up + In Flow, we’re sharing how we’re setting ourselves up for success as we move into the new year. From the mindset shifts that are helping us stay aligned to the practical systems we’re implementing, we’re giving you a behind-the-scenes look at how we’re preparing to grow without burnout.

Here’s what we cover:

•The power of creating space and saying no to stay aligned.

•How we’re refining our messaging and content strategies to attract our ideal clients.

•The importance of money mindset shifts and learning how to hold wealth.

•Why boundaries are essential for creativity and mental clarity.

•The specific tools and systems we’re using to plan our goals and projects for 2025.

This conversation is packed with insights and actionable takeaways to inspire you to start the year with clarity, purpose, and ease.

Time Stamps for Key Topics

[00:00:00] Intro: Welcome to Episode 3 of Lit Up + In Flow!

[00:01:30] Reflecting on the lessons of the past year and what’s coming next.

[00:05:00] Cass shares why creating mental space is her top priority for the new year.

[00:11:36] The power of saying no: How boundaries align your business with your values.

[00:15:55] Goal setting in Notion: How Cass plans her year with clarity and focus.

[00:19:37] Expanding capacity: How breathwork, self-care, and systems help you hold more clients, money, and opportunities.

[00:21:56] Doubling down on content creation: Why connection through content is Cass’s 2025 focus.

[00:34:08] Money mindset shifts: Learning to hold wealth and resetting spending habits.

[00:43:00] Closing thoughts: Setting up for a year of aligned growth and success.

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Is your mindset secretly keeping you stuck in business and life? This week, we’re diving into victim mentality vs. vulnerability—and why understanding the difference is critical for success in your marketing, relationships, and personal growth.

We’ll explore how victim thinking sneaks into business, how it impacts your content strategy, and why some clients never get results (even with the same strategies). Plus, we break down the fine line between sharing vulnerably vs. oversharing—and the key to building trust in your audience.

If you’ve ever felt like you’re doing all the right things but still not getting traction, this episode will challenge you to look at things from a whole new perspective.

Episode Breakdown

[00:00:41] - Life updates & business focus

• Amanda’s juggling work and holidays

• Cass is refining her program for bigger results

[00:03:43] - Victim mindset vs. vulnerability

• How to tell the difference

• The role of personal responsibility

[00:07:00] - Signs you’re stuck in victim mode

• Cass’s “shadowban” realisation

• The shift successful entrepreneurs make

[00:13:05] - How victim mindset sneaks into business

• Client miscommunications & blaming external factors

• The power of better systems & ownership

[00:21:10] - The 5 stages of shifting from victim to action

• Denial → Emotion → Rationalisation → Action → Change

[00:29:07] - The danger of marketing to a victim mindset

• How it affects sales & attracts the wrong clients

• Why “convincing” people to buy is a red flag

[00:34:00] - The right way to use vulnerability

• Why sharing struggles builds trust (but only when done right)

• The key to making your audience connect with you

[00:39:00] - How to shift out of victimhood fast

• Regulating your emotions before reacting

• Thinking like your future self for better decision-making

[00:43:00] - Final takeaways & journal prompts

• Self-reflection questions to spot where you might be stuck

• The mindset shift that frees you from self-sabotage

[00:44:00] - Outro & next steps

• How to submit anonymous questions for future episodes

• Why shifting your internal reality changes everything

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In this episode, Cass is pulling back the curtain on the biggest business pivots she’s made—why she walked away from a thriving video business, the mistakes she made along the way, and how she finally built a business that feels aligned and profitable. If you’ve ever felt stuck, burnt out, or questioning if you’re even on the right path, this episode is for you. 

We’re talking about the difference between pushing through resistance vs. knowing when it’s time to pivot, why playing it safe and scaling gradually is actually harder than going all in on a bold vision, and the mindset shifts that helped Cass go from scrambling for clients to attracting high-value, long-term partnerships. 

Plus, we’re diving into the real reason most people’s marketing isn’t working (hint: you’re selling the wrong thing) and how to position yourself so your ideal clients want to work with you. 

Whether you’re in the middle of a pivot, thinking about making a big move, or just need a fresh perspective on how to grow, this episode will give you a whole new way of looking at your business.

Time Stamps for Key Topics:

• (00:00:41) The chaotic start to Cass’s business journey—spoiler: she didn’t start as a videographer.
• (00:03:00) What the 10X is Easier than 2X book did to Cass’s mindset (aka why small goals are a trap).
• (00:13:00) The totally random way she fell into videography (hint: a short-lived situationship).
• (00:16:00) That time she spent $10K on gear without researching a thing.
• (00:25:00) How she niched into construction—then ditched it when it no longer felt aligned.
• (00:35:00) The biggest mistake she made in her early years.
• (00:39:00) Why entrepreneurs are literally addicted to stress (and what to do about it).
• (00:50:00) Why nobody is actually looking for a “video” (this one’s a mic drop).
• (00:44:00) The exact messaging shift that got her booking high-ticket clients without pitching.
• (00:47:00) The power of divine timing (aka why she doesn’t stress about leads anymore).
• (00:49:00) The mastermind she’s got her eye on for this year.
• (00:51:00) What she’d go back and tell 2019 Cass if she could.

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In this episode of Lit Up + In Flow, we’re breaking down everything we learned from running Black Friday promotions in 2024—the wins, the mistakes, and the surprising insights. Whether you run Black Friday sales or not, this episode is packed with lessons that apply to marketing, messaging, and content strategy all year round.

We dive into:

• The pressure of doing “all the things” and why simplifying your strategy is key.

• What worked (and what didn’t) when running ads for the first time.

• The importance of audience warming and nurturing before a big sales event.

• Why Amanda muted people on Instagram for more creative clarity.

• How to bring Black Friday-level energy into your content all year round.

• The psychology behind buying decisions and how to speak to different types of buyers.

If you’ve ever felt overwhelmed by launching, struggled to sell with confidence, or wondered why some sales strategies don’t hit the mark—this one’s for you.

Time Stamps for Key Topics:

[00:00:00] Introduction: Cass’s engagement, holiday updates & personal reflections.

[00:06:00] Amanda’s digital decluttering: Why she muted people on Instagram for creative clarity.

[00:09:00] Cass’s first Black Friday experience: Why running ads at this time was a mistake.

[00:15:00] Amanda’s take: How Black Friday buyer behaviour is shifting due to the economy.

[00:18:00] The biggest lesson: Why we don’t sell like this all year round (and why we should!).

[00:22:00] Energy vs. strategy: How to bring intentionality to your sales campaigns.

[00:28:00] Different types of buyers: How messaging needs to adapt to attract different purchasing styles.

[00:35:00] Mindset shifts: Detaching from income goals and focusing on service.

[00:40:00] Identity-based goal setting: Why becoming the person first changes everything.

[00:47:00] Final thoughts: What we’re changing for future launches & selling strategies.

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In this episode of Lit Up + In Flow, we’re pulling back the curtain on Amanda’s incredible journey from charging $35 for her first photography project to booking $20,000 shoots with globally recognised brands. Amanda shares the pivotal moments that shaped her business, from her early struggles with pricing to mastering the mindset shifts needed to attract high-end clients.

We also dive into her experiences with personal development, the impact of a life-changing ayahuasca journey, and why refining your messaging is key to standing out in a competitive creative industry. Whether you’re just starting your business or looking to take it to the next level, this episode is packed with actionable advice, raw honesty, and plenty of inspiration.

Time Stamps for Key Topics:

[00:00:00] Introduction: Welcoming Amanda and setting up the conversation.

[00:01:04] Amanda’s backstory: How redundancy led her to product photography.

[00:02:28] The early days: Charging $35 for 12 photos and learning the ropes.

[00:06:33] From $35 to $5,000: The evolution of Amanda’s pricing journey.

[00:08:17] Why pricing is linked to self-worth—and how to detach emotions from quotes.

[00:11:36] How self-doubt and comparison nearly derailed Amanda’s progress.

[00:15:07] Gratitude and perspective: Why remembering your “why” keeps you grounded.

[00:18:13] Breaking into high-end markets: Amanda’s tips for working with luxury brands.

[00:22:42] Messaging is everything: The difference between getting noticed and getting booked.

[00:29:19] Sell the solution, not the vehicle: Why understanding client pain points matters.

[00:35:23] Amanda’s ayahuasca journey: A life-changing experience and its impact on her mindset.

[00:43:27] Comparing ayahuasca and breathwork: How both tools unlock clarity and calm.

[00:51:26] Advice for new business owners: The importance of upgrading your mindset and beliefs.

[00:53:04] Closing thoughts: Gratitude, takeaways, and a call to action for listeners.

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If you’re showing up online but your content isn’t converting? 

This episode is for you. 

In Part 1 of this two-part mini-series, Cass and Amanda dive deep into the silent sales killers hiding in your content plus the sneaky mistakes that are repelling dream clients without you even realising it. 

From invisible messaging to misaligned content strategy, this episode holds up the mirror in the most empowering way. Expect mic drops, real talk, and practical shifts to help you clean up your content and start turning posts into profit. If you’re ready to stop working so hard for so little return, press play now.

⏱ Episode Breakdown:

00:00 – Why your content might be repelling buyers

02:45 – The shift from engagement to conversion strategy

06:13 – The hidden cost of being “inspiring but forgettable”

09:22 – Why your content isn’t building desire

13:40 – The myth of “just be consistent”

17:01 – What high-converting content actually does differently

20:45 – Recap: 3 mistakes that are costing you sales

22:10 – Journal prompts + content audit questions

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This one’s for you if you're done doubting your prices — and ready to embody the message that matches your power.

In part two of our most-downloaded episode to date, we go deeper than ever before into the mindset shifts, strategic frameworks, and real AF truth bombs that help you refine and embody your messaging — so you can charge more, attract better clients, and actually believe in what you’re saying online.

We’re talking the Messaging Spectrum, why you’re losing premium clients with “root cause” speak, how your identity affects your content, and why no amount of wordsmithing matters if your energy isn’t behind it.

This episode is equal parts mindset, messaging and magnetic energy — and it will change how you write, speak, and show up in your content from here on out.

🔥 KEY MOMENTS + TIMESTAMPS:

[00:00:46] Welcome to part two: why this convo is everything

[00:01:10] The Messaging Spectrum: what it is + how to use it to sell

[00:02:38] Symptoms vs. root causes — and why your clients don’t speak in “clarity” language

[00:04:12] What your dream clients are actually thinking before they buy

[00:07:10] DIY content, visual energy + why stunning doesn’t = strategic

[00:08:59] The identity shift required to own your message

[00:10:57] What happens when you’re scared to sound premium

[00:12:50] The energetic embodiment of premium content (and how to step into it)

[00:14:39] Scaling from $2K to $10K clients? This is the inner shift required

[00:18:09] Messaging isn’t just words — it’s how you hold the price

[00:21:00] Pain vs. desire in your messaging: we have thoughts 👀

[00:24:02] ChatGPT, tone of voice + why your content sounds the same as everyone else’s

[00:27:00] Specificity, storytelling, and why the internet is allergic to fluff

[00:30:00] Owning your opinion = becoming uncopyable

[00:33:11] Final takeaway: You are the differentiator

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If you’ve ever asked “Why isn’t anyone buying?!”, this one’s for you. In this juicy AF episode, we unpack one of the biggest reasons your content isn’t converting the way it should: your messaging.

We get raw and real about the difference between generic content and magnetic messaging, why you’re still attracting low-budget clients, how your identity impacts your positioning, and the sneaky ways your visuals are screaming DIY (even when your price tag says premium).

This one’s part mic-drop, part masterclass, and a full permission slip to step into your higher self energy online.

🔥 KEY MOMENTS + TIMESTAMPS:

[00:01:02] Why this topic is so juicy + the #1 contributor to making $$$ in business

[00:01:25] What actually is messaging, and why it’s not the same as branding

[00:02:52] Where most people go wrong — the fluff, the vagueness, the noise

[00:04:00] Speaking to symptoms not just root causes — this changes everything

[00:05:04] The psychology of how people buy (not everyone buys like you)

[00:06:37] Think it’s your price? Nah babe — it’s probably your messaging

[00:08:46] Why passion for your craft ≠ strategic marketing skills

[00:10:17] Messaging + identity — how being stuck in your start-up self holds you back

[00:13:01] Cringe moments + content that made zero sense (but taught us so much)

[00:16:39] The real reason your best clients aren’t finding you

[00:19:38] Messaging isn’t one post — it’s baked into every single touchpoint

[00:21:23] DIY vs Premium: how to elevate the visual messaging of your brand

[00:24

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If you’ve ever felt creatively “foggy,” always “on,” and never truly off—even when you’re not working—this conversation will change the way you think about your brain, your energy, and your boundaries. Dr Kristy Goodwin joins me to unpack why so many women in business are running on empty (even when they’re technically “resting”)—and what we can do about it.

We talk about how the performance pressure of content creation is rewiring our nervous systems… and how to reclaim your cognitive capacity without going offline for a year.

🧠 In this episode, we cover:

• What’s actually happening in your brain when you’re feeling “content fatigue”
• The difference between pseudo-rest and true rest—and how to tell if your breaks are doing their job
• How “digital pull” is silently draining your creative power
• Why working less isn’t the answer if your brain is still on
• Dr Kristy’s practical (and non-performative) strategies for content creators and business owners
• How to reset your nervous system to support sustainable visibility
• Why boundaries aren’t about restriction—they’re about reclaiming your brilliance

Dr Kristy is a neuro-performance scientist who helps ambitious leaders, entrepreneurs, and creatives optimise how they work and live — by aligning their business with their brain.

She takes the latest neuroscience, psychology, and biometric data — think: Oura rings and Whoop bands — and turns it into really practical tools for focus, energy, creativity and flow.

Website: https://drkristygoodwin.com

Instagram: @drkristygoodwin

Book: Dear Digital, We Need to Talk

⏱️ Time-Stamped Breakdown:

00:00 – Intro & guest welcome

01:01 – Who Dr Kristy is and how she helps high performers reclaim their energy

03:40 – The hidden success tax most ambitious women are paying

05:00 – Dr Kristy’s personal story: burnout, seizures, and a wake-up call from her own body

08:30 – Why high-achieving women are addicted to the hustle (and where it comes from)

11:00 – What it means to be in conflict with your “human operating system”

13:15 – The invisible ways technology is elevating your stress response

16:20 – What “email apnea” is and how it’s impacting your creative capacity

19:00 – Micro habits to regulate your nervous system (that actually work)

21:40 – Why your nervous system is the secret to magnetic content

24:10 – How wearable data (like Oura & Whoop) helps track stress and resilience

27:00 – Reframing productivity: the truth about your brain’s 4–6 hour battery

30:20 – Tools for resilience: from ice baths to boundaries that protect your bandwidth

33:15 – Dr Kristy’s Flourishing Formula™ for sustainable performance

36:00 – Why recovery needs to be built into your workday—not just your holidays

39:00 – How high-res rest = high-res visibility

42:00 – The default mode network and why your best ideas happen in the shower

45:50 – Macro seasons of life and leading during personal challenge

49:30 – The power of connection: oxytocin, co-regulation and the antidote to burnout

53:00 – Dr Kristy’s parting message on living in high-res

56:10 – The identity Dr Kristy had to let go of to step into this new way of working

59:30 – Outro & where to find Dr Kristy

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In this juicy storytelling-style ep, we’re getting real about the power of saying no — especially when it feels really hard. From unaligned clients to high-paying offers that just didn’t sit right, we’re sharing personal stories and the emotional rollercoaster behind setting boundaries in business.

If you’ve ever bent over backwards for a client, spiralled over pricing, or struggled with the guilt of putting yourself first — this one’s for you. You’ll walk away feeling empowered to protect your peace, trust your intuition, and reclaim your personal power.

⏱️ Key Topics & Timestamps:

00:00 – Intro

Flow > hustle — what this podcast is all about

01:00 – Why Saying No Is So Hard

How people-pleasing, childhood conditioning, and self-worth all play a role

08:30 – A Client From Hell

Cass shares the red flags, the stress, and the moment she said no

14:30 – Saying No (Even When It’s Good Money)

Amanda’s Photoshop sponsorship story and the power of trusting your gut

18:30 – Saying No Changed My Life

The job Amanda turned down that paved the way for her business

25:00 – Capacity Is a Currency

Why even the good opportunities aren’t always the right ones

31:00 – Boundaries = Energy Back

How to set personal boundaries and make space for what actually matters

35:00 – ChatGPT Writes Your No

A spicy tip that makes boundary-setting easier (and less emotional)

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We’re back after a little pause, and today’s conversation is one every entrepreneur needs to hear.

We’re diving deep into:

• Why slower seasons aren’t a setback — they’re an opportunity for serious growth
• The real reason you might not be seeing fast results (and it’s not your offer)
• How to lead yourself when everything feels heavy, uncertain, or slow
• Why building a magnetic business requires patience, resilience, and next-level self-trust
• How detaching your worth from your results actually speeds up your success
• Why “overnight success” is a total myth — and how to keep showing up even when no one’s clapping (yet)

This is your reminder that you’re not behind — you’re just building something real, and real things take time.

If this episode hits home, leave us a review, share it with a friend, or drop an anonymous Q in the link below — we might answer it on a future episode!

00:00 – Quick life + business updates

02:00 – Why storytelling editing is the new edge

04:30 – Content shifts: narration, cinematic b-roll

07:00 – Leading yourself during industry slowdowns

10:00 – Short-term results vs. long-term success

12:30 – Inner work, mindset, and business patience

18:30 – The slow burn to real brand authority

26:00 – Trusting your data, not your doubts

30:00 – How clarity and detachment create momentum

36:00 – Why engagement metrics don’t matter

43:00 – Redefining success beyond revenue

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Are you putting offers out there but secretly hoping no one buys? Wondering why your success feels capped, even though you’re doing all the things? Avoiding visibility or going after the next level because you’re terrified of what it might actually require of you? 

We’re joined by the magnetic Jess Williamson – award-winning entrepreneur, TEDx speaker, mindset and business mentor – for one of our most expansive convos yet. This episode is a wake-up call to every woman who’s secretly scared of getting what she says she wants.

We get into the subconscious blocks, sneaky sabotage, and deep mindset work that’s actually holding ambitious women back – and what to do about it.

We speak about:

🔥 Why “more hours = more success” is broken

🔥 The fear of success no one’s talking about

🔥 How Jess built a multi-million dollar brand with a modest following

🔥 Getting hate online (and why it’s actually good)

🔥 What to do when your goals feel too big to say out loud

🔥 And how to stop waiting for permission and actually move

Whether you’re scaling or just starting out, this one’s full of permission slips, perspective flips, and a bit of a loving slap to stop playing small.

⏱️ Time Stamp Breakdown:

00:00 – Intro & Jess in the Maldives

07:15 – Breaking up with hustle culture

10:00 – The energetics of sales and the power of letting go

14:30 – Why your following doesn’t equal your income

19:00 – Engagement ≠ enquiries: your content is talking to the wrong people

23:00 – The emotional rollercoaster of business (and how to stay neutral)

25:30 – Jess’s evolving money mindset

29:00 – The subconscious blocks that sabotage your income

33:00 – Judgement, visibility & the Maldives wedding story

36:00 – Being of service vs chasing dopamine

38:00 – Quitting aligned businesses that no longer fit

41:00 – Building a business that matches how YOU want to work

43:00 – Fear of success > fear of failure

47:00 – Visualisation exercise to uncover hidden blocks

52:00 – Giving yourself permission to dream big again

55:00 – Why “success” is the most dangerous comfort zone

58:00 – Jess’s behind-the-scenes: investing in her next level

01:02:00 – The visibility tax: holding the hate and doing it anyway

01:07:00 – Why success doesn’t mean you’re safe from criticism

01:11:00 – The fastest path to your next level? Move. Now.

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Tired of juggling a million platforms just to keep your business running? In today’s episode, we’re answering a juicy community question that has come through our anonymous question link:

“As my business grows and I’m getting bigger projects ($10K+), how do you keep track of everything from expenses, shared mood boards/docx, action items, etc.?"

We’re diving into:

00:00 – 01:09 | Intro & Community Question

01:10 – 03:48 | The overwhelm of managing multiple systems

03:49 – 06:30 | Our go-to CRM: Why we use Dubsado

06:31 – 10:10 | AI tools that changed our workflow

10:11 – 14:19 | Amanda’s wildest use of ChatGPT 

14:20 – 18:12 | Brand voice & making content feel fresh

18:13 – 22:40 | Breaking free from content overwhelm

22:41 – 25:45 | The one habit that increased productivity

25:46 – 29:59 | More tools we love for business automation

30:00 – 31:26 | Final thoughts & where to find us

Plus, we spill the weirdest and most creative ways we use AI to save time, create better content, and streamline our businesses. If you’ve been feeling like your systems are a mess, this episode is a must-listen!

🔗 Mentioned in the episode:

• Dubsado – CRM for client management, invoicing, and automation

• Notion & Milanote – Organising projects, mood boards, and action items

• ChatGPT & Midjourney – Using AI for creative workflow and content

• Ential Marketing Hub – The all-in-one business system Cass swears by

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Connect with us on Instagram Amanda Campeanu and Cassie Ellen

Let’s be real—losing motivation in business is inevitable. Whether you’re recovering from burnout, feeling uninspired, or just wondering WTF am I even doing?… we’ve all been there.

This episode is all about getting your spark back when business starts feeling slow, stale, or straight-up exhausting. We’re sharing our own experiences with low motivation (hello, unexpected burnout and creative ruts), plus the mindset shifts and actual things we did to get back into momentum.

If you’ve been feeling a little “meh” about your business lately, this episode is your permission slip to not push through the hard moments alone.

Inside This Episode, We Cover:

🔥 The real reasons you might be feeling stuck (hint: it’s not just a “lack of discipline”)

🔥 How nervous system regulation actually impacts your business motivation

🔥 Why exercise, routine & personal growth fuel your success (even when you don’t feel like it)

🔥 What to do when you’re not excited about your business anymore

🔥 The sneaky mindset shifts that help you get back into flow

Timestamps:

[00:03:20] - How we’ve been feeling about business lately

[00:08:45] - Why nervous system regulation impacts motivation

[00:15:10] - The role of fitness & personal routines in business success

[00:21:30] - The mental battle of staying consistent

[00:28:50] - What to do when you feel uninspired or stuck

[00:35:15] - Finding excitement in your business again

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Connect with us on Instagram Amanda Campeanu and Cassie Ellen

If you’ve ever felt overwhelmed by hiring, struggled to delegate, or been burned by a bad hire (hi, same!), this episode is for you. We’re breaking down our real-life hiring journeys, the mistakes we made, and the exact process we now use to build our teams.

What You’ll Learn in This Episode:

• The mindset shift that made hiring easier (and why it took so long to get there)

• Why hiring too late is costing you money (and how to know when you’re ready)

• The exact process we use to find, vet, and hire top-tier team members

• Where to find quality editors, VAs, and OBMs (spoiler: NOT Fiverr or Upwork)

• The must-have hiring test that filters out 90% of bad candidates

• How AI is changing hiring and what it means for the future of business

Episode Breakdown (Timestamps)

[00:00] Introduction: Why hiring feels so hard – and how we got past the fear

[06:24] The money mindset block that stops most people from hiring sooner

[10:53] The two key questions you should ask before hiring anyone

[15:37] How Cass built a high-performing team (and why she hired before she could afford it)

[20:08] The exact step-by-step process to find, test, and onboard editors & VAs

[24:18] Hiring horror stories – what NOT to do when bringing on a team member

[28:42] VA vs. OBM vs. Editor: What’s the difference & who do you need first?

[32:28] Why AI is the future of outsourcing and how it’s already replacing admin roles

Resources & Links Mentioned:

• Best platform for hiring overseas talent: OnlineJobs.ph

• Top VA & OBM agencies: Outsourcing Crew & AgentSync

• AI-powered pre-production workflow: Check it out here

Ready to Hire Like a Boss?

Hit play now and learn how to build your dream team (without the hiring headaches)!

Loved this episode? Screenshot & share on your IG stories, tag us, and leave a review – it helps us keep bringing you the realest convos on scaling your business.

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Connect with us on Instagram Amanda Campeanu and Cassie Ellen

In part two of Don’t Let These Content Mistakes Sabotage Your Sales, Cass and Amanda go deep into conversion content - the pointy end of your funnel where sales happen. 

They unpack the biggest mistakes biz owners make when creating content that’s meant to convert, from dodging sales because you “don’t want to sound salesy” to assuming your audience already knows what you offer. 

You’ll learn how to answer client objections before they arise, qualify your leads with precision, infuse your energy into your content, and show up in ways that make people want to work with you now, not six months from now. 

If you’ve been posting but not seeing sales, this episode will flip the switch on how you sell through your content.

⏱ Episode Breakdown

00:00 – Welcome back + recap of part one

01:20 – Growth vs. conversion content explained

02:46 – Mistake #1: Not answering client questions or objections

05:11 – Using FAQs + reframing limiting beliefs

06:50 – Educating clients on tricky topics like licensing + budgets

08:54 – Mistake #2: Fear of sounding salesy

10:15 – Selling in stories without feeling pushy

13:06 – Playing the long game with consistent selling

15:13 – Testing what your audience says “yes” to

15:38 – Mistake #3: Not qualifying your leads

18:24 – Using budget talk to attract the right clients

20:03 – Clarity in offers makes content creation easier

22:54 – Mistake #4: Assuming people know what you do

25:40 – Why your name + face matter for trust

27:36 – The energy factor in attracting dream clients

31:15 – Matching on-camera energy to real-life energy

33:27 – Believing in your value + stepping into CEO identity

35:57 – Showing the real + raw moments to connect deeper

37:32 – Good conversion content examples for service businesses

43:13 – Wrapping up + how to submit anonymous questions

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Connect with us on Instagram Amanda Campeanu and Cassie Ellen

If your posts have started to feel flat, robotic, or just like everyone else’s… this episode will hit home. Cassie and Amanda get real about their own experiences with over-relying on ChatGPT for content, how it led to losing their “voice,” and why audiences are craving authenticity more than ever. They unpack the fine line between using AI as a supportive tool vs. outsourcing your soul, and share practical ways to bring storytelling, energy, and humanity back into your content. Expect honesty, laughter, and a little tough love to help you reconnect with your spark online.

⏱ Episode Breakdown

00:00 – Catch-up: life, grief, getaways & client work

03:58 – Cassie’s UK trip, strategy downloads & routines

08:22 – Today’s topic: has ChatGPT gone too far?

09:58 – When content starts sounding the same

11:42 – Why our brains switch off with AI patterns

12:58 – Losing creativity + outsourcing your own opinions

13:31 – Reflection: we’ve done this too

14:39 – Contributing to the “noise” online

16:01 – How to use AI without losing authenticity

17:26 – Where AI still works (emails, structure, clarity)

19:28 – Why personality + energy make content stand out

20:59 – The case for more video + showing your energy

22:47 – Storytelling as the ultimate trust builder

25:45 – The neuroscience of stories (oxytocin + empathy)

26:53 – Amanda’s redundancy story & why it resonated

27:29 – Cassie breaks down the anatomy of a great story

28:25 – Turning your stories into audience transformation

29:44 – Final reflections: create before you consume

31:00 – Our first (almost) 30-minute episode 🎉

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Connect with us on Instagram Amanda Campeanu and Cassie Ellen

If your nervous system has ever felt fried from years of “girl bossing,” this episode will feel like a giant exhale. Cassie and Amanda open up about their personal journeys with breathwork—from first five-minute sessions that shifted everything to deep three-hour journeys that unlocked healing, released resistance, and even supported fertility. This raw, vulnerable conversation dives into why breathwork is so powerful, how it helps release trapped emotion, and the surprising ways it’s impacted both their lives and businesses. Expect real talk, tears, and takeaways you can use to start your own breathwork practice today.

⏱ Episode Breakdown

00:00 – Why we’re obsessed with nervous system regulation

01:22 – Cassie’s first breathwork experience & 30-day challenge

03:39 – IVF journey + using breathwork to support fertility

05:57 – The reset of a long breathwork journey

07:34 – Brogan’s powerful first experience

08:42 – The science of stored emotion & somatic release

10:25 – Crying as nervous system regulation

10:48 – Restorative vs activating breathwork explained

12:48 – IVF setbacks, stress, and recommitting to breathwork

14:31 – Kundalini activation + the “you’re already a mother” moment

17:42 – Falling pregnant & life-changing transformation

18:00 – Amanda’s intro to breathwork & private sessions

19:28 – What Kundalini really is + life force energy

21:00 – Letting go of old pain through somatic release

22:53 – Trusting timelines in business + conception journeys

24:17 – Healing through discomfort & resistance in breathwork

27:32 – Reconnecting to content, soul, and business mission

30:18 – Infusing joy & play back into life and business

32:15 – Honest reflections: this episode isn’t teaching, it’s sharing

32:39 – Where to start: apps, YouTube channels & live classes

34:49 – Why talk therapy isn’t always enough

36:42 – Breathwork as a powerful release and healing tool

37:31 – Call to action: try breathwork & share your experience

Resources:

-The Breath Haus app 

-Owaken Breathwork App

-Maddy - Breathwork facilitator (The Breath Temple) https://www.instagram.com/thebreathtemple/

-Helena Nikola - breathwork facilitator 

https://www.instagram.com/_helena_nikola/

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Connect with us on Instagram Amanda Campeanu and Cassie Ellen