LinkedIn Ads Show – Details, episodes & analysis

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LinkedIn Ads Show

AJ Wilcox

Business

Frequency: 1 episode/11d. Total Eps: 100

The LinkedIn Ads Show is your source for news, how-tos, and insights about the LinkedIn Ads platform. Hosted by LinkedIn Ads expert and partner, AJ Wilcox, you'll get up-to-date, actionable advice, as well as occasional interviews with LinkedIn's product that will make you a LinkedIn advertising rockstar.

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Apple Podcasts

🇬🇧 Great Britain - marketing
02/06/2026
#45
🇬🇧 Great Britain - marketing
21/04/2026
#82
🇩🇪 Germany - marketing
06/04/2026
#85
🇩🇪 Germany - marketing
05/04/2026
#76
🇩🇪 Germany - marketing
04/04/2026
#57
🇬🇧 Great Britain - marketing
17/03/2026
#93
🇬🇧 Great Britain - marketing
22/02/2026
#89
🇩🇪 Germany - marketing
10/02/2026
#94
🇫🇷 France - marketing
09/01/2026
#99
🇫🇷 France - marketing
08/01/2026
#72

Spotify

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https://www.linkedin.com/in/aprildunford/
159 shares
https://www.linkedin.com/in/wilcoxaj/
79 shares
https://www.linkedin.com/in/wilcoxaj
64 shares

https://analytics.google.com/analytics/web/
101 shares
https://linkedin-learning.pxf.io/5be7mL
98 shares
http://fanatics.b2linked.com/
32 shares

https://www.youtube.com/c/B2Linked
100 shares
https://www.youtube.com/playlist?list=PLzY5VXPvmoehJ59Ib74V8xEXdoD80nluL
1 share
https://www.youtube.com/watch?v=cPPWRKm4sLE
1 share

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RSS feed quality

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Score global : 63%

Publication history

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LinkedIn Ads Free Brand Lift Studies - Ep 147

Episode 147

vendredi 6 septembre 2024 • Duration 14:00

Show Resources:

Here were the resources we covered in the episode:

Join the LinkedIn Ads Fanatics community and get access to our 4 courses to take you from beginner to expert

Follow AJ on LinkedIn

B2Linked's YouT ube Channel

LinkedIn Learning Course

Contact us at Podcast@B2Linked.com with any questions, suggestions, corrections!

A great no-cost way to support us: Rate/Review!

Show Notes: Episode Summary:

In this episode of the LinkedIn Ads Show, host AJ Wilcox dives deep into LinkedIn's free market research tool: Brand Lift Studies. Many advertisers are unaware of this powerful feature, and AJ explains how you can leverage it to measure the impact of your LinkedIn Ads campaigns on brand awareness, product consideration, and more.

Key Discussion Points:

Introduction to Brand Lift Studies: Learn what these studies are, how they work, and the requirements needed to access them.
Budget Requirements: Understand the budget thresholds necessary to qualify for free Brand Lift Studies and how many questions you can ask based on your spend.
Survey Setup and Options: AJ walks through the different types of questions you can ask, ranging from brand awareness to product consideration and even employer favorability.
How It Works: Discover how LinkedIn segments your audience into test and control groups, collects responses, and measures the lift (or drag) in brand metrics.
Interpreting Results: AJ shares insights on how to interpret the data from these studies, including statistical strength, relative brand lift, absolute brand lift, and estimated total lift.
Case Study Example: AJ shares a recent experience where a client saw both significant lift and an unexpected drag in product consideration, offering valuable lessons for advertisers.
Is It Worth It? AJ provides his take on whether the time investment in setting up these studies is justified based on the potential insights gained.

Additional Updates:

LinkedIn News: Updates on LinkedIn’s policies around political advertising, invoicing through Business Manager, and the introduction of newsletter ads.
Community Involvement: AJ invites listeners to join the LinkedIn Ads fanatics community, offering access to exclusive content, courses, and weekly group calls.

This episode is a must-listen for B2B marketers looking to enhance their LinkedIn Ads strategy with data-driven insights. Whether you're spending big or just curious about LinkedIn's tools, AJ's breakdown of Brand Lift Studies will equip you with the knowledge to make informed decisions about your campaigns.

Show Transcript:

For the full show transcript, see the show notes page here: Episode 147

What LinkedIn Lacks - Ep 146

Episode 146

vendredi 30 août 2024 • Duration 46:48

Show Resources:

Here were the resources we covered in the episode:

Chandler Quintin's episode on how to get incredible LinkedIn video ad performance

How LinkedIn defends against bot traffic on the LinkedIn Audience Network

Follow AJ on LinkedIn

B2Linked's YouT ube Channel

LinkedIn Learning Course

Contact us at Podcast@B2Linked.com with any questions, suggestions, corrections!

A great no-cost way to support us: Rate/Review!

Show Notes: Episode Summary: Key Takeaways:

This episode of the LinkedIn Ads Show, hosted by AJ Wilcox, delves into the ongoing debate among B2B marketers about whether LinkedIn Ads is truly a Tier 1 advertising platform. AJ discusses the platform's strengths and areas needing improvement to solidify LinkedIn's place among the top advertising platforms like Google and Meta.

Key Discussion Points:

Platform Tier Classification:
- AJ defines Tier 1 platforms as essential tools that B2B marketers must master, such as Google and Meta, due to their comprehensive features and widespread use.
- LinkedIn is currently on the cusp between Tier 1 and Tier 2, with many key features missing or needing enhancement to reach true Tier 1 status.
Platform Generosity:
- AJ introduces the concept of "platform generosity," explaining that early-stage platforms like Google and Facebook succeeded by offering low costs and high value, attracting widespread use.
- LinkedIn, in contrast, started with higher costs and lacked the generous features that help new advertisers achieve success, which could hinder its growth and perception as a top-tier platform.
Feature Wishlist for LinkedIn Ads:
- Device Targeting: The ability to target ads based on the device type (mobile vs. desktop) is crucial for optimizing campaigns but is currently missing.
- Time Zone Flexibility: AJ argues for the ability to change campaign time zones and schedule ads according to the user's local time, improving budget efficiency and targeting accuracy.
- Hourly Reporting and Scheduling: LinkedIn should provide more granular hourly reporting and allow for ad scheduling based on when the audience is most active, enhancing campaign effectiveness.
- Daily Budget Control: LinkedIn often overspends on daily budgets, particularly with maximum delivery bidding, which feels like a "cash grab." More precise control is needed to avoid overspending.
- Improved Audience Matching: Enhancements like targeting by LinkedIn profile URLs could significantly improve the match rates for uploaded contact lists.
- Custom Calculated Columns: AJ suggests allowing advertisers to create custom calculated metrics within Campaign Manager, eliminating the need for manual calculations in Excel.
- Ad Type Transparency: LinkedIn should make it easier to identify the ad type within exported reports, helping advertisers better analyze campaign performance.
- Expanded Objectives for Thought Leader Ads: AJ advocates for adding more objectives to Thought Leader Ads, including website visits and lead generation, to increase their utility.
- Simplified Duplication and Management of Conversation Ads: The current process for creating and duplicating Conversation Ads is cumbersome; LinkedIn could streamline this to make it more user-friendly.
Additional Feedback and Community Suggestions:
- AJ shares feedback from the LinkedIn Ads community, including suggestions for better dynamic UTM tracking, a more user-friendly Campaign Manager interface, and dark mode compatibility.

Conclusion:

This episode provides a comprehensive evaluation of LinkedIn Ads, highlighting both its potential and the areas where it falls short. For LinkedIn Ads to move firmly into Tier 1 status, it must address these shortcomings, offering advertisers more control, transparency, and tools to optimize their campaigns effectively.

By implementing the suggested features and improvements, LinkedIn could significantly enhance its value proposition, attracting more advertisers and solidifying its place as a critical platform for B2B marketers.

Show Transcript:

For the full show transcript, see the show notes page here: Episode 146

LinkedIn Ads Tiny Thumbnails - Ep 137

Episode 137

jeudi 27 juin 2024 • Duration 13:10

Show Resources:

Here were the resources we covered in the episode:

Tiny Thumbnail Links on LinkedIn

Join the LinkedIn Ads Fanatics community and get access to our 4 courses to take you from beginner to expert

Follow AJ on LinkedIn

B2Linked's YouT ube Channel

LinkedIn Learning Course