Leverage Your Podcast Show – Details, episodes & analysis

You have podcast guesting as a visibility strategy, to boost your authority and attract more leads and clients - but if you are like most guests - there are ebbs and flows to episodes going live. They go live all at once, or you gave big gaps in your content with no episodes - or perhaps your schedule has gotten too crazy and don’t have any future interviews booked.  What happens then? You end up having no consistent content that maintains your visibility and client attraction. 

You could do videos to supplement your content - afterall YouTube IS the 2nd largest search engine. I’m guessing though that you might be staring at a blank screen or camera stuck to know what to talk about. 

What if you could leverage AI to transform your content creation process, turning those frustrating blank-screen moments into strategic, compelling video scripts? 

In this episode, I'm going to reveal how you can use artificial intelligence to not just create content, but to develop a robust, consistent marketing strategy that keeps you visible and attracts leads even during podcast interview lulls. By the end of this session, you'll have a clear roadmap to go from content confusion to strategic video creation that positions you as an authority in your field.

What you’ll learn:

• Why video content matters for attracting leads and positioning yourself as an expert

• How to use AI tools like ChatGPT to quickly generate engaging video scripts

• How to prompt AI to make sure the script is relevant to your prospects AND your offers. 

• How to structure each video script and optimize your video to increase views 

• How to repurpose a single video across multiple platforms for maximum content leverage

• The key steps to creating AI-powered content that naturally leads viewers to your offers

Head to https://LeverageYourPodcastShow.com to read the blog

>>>Ready to create content that connects and converts? Book your AI-Powered Content Creation Session https://smoothbusinessgrowth.com/chat 

>>Learn 3 Ways To  Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest

Big brand like Philips, GSK, Mastercard and Visa craft compelling podcasts and I’ve always wondered what do they do differently than a podcast like mine. 

Is it just a big budget that brings them success, can they take risks like I can, and what secrets from their playbook can I weave into my own podcast to level up?

I invited podcast strategist Charlotte Lewis-West to the show to reveal insider secrets she's learned from working with global brands like Unilever, MasterCard, and Visa - strategies that can transform your podcasting approach. You'll discover how big corporations craft their podcast strategies, what research and planning really goes into a successful show, and practical tips you can implement immediately to elevate your own podcast's quality and reach. 

Whether you're just starting out or looking to level up your existing podcast, this conversation will provide you with actionable insights that can help you create more engaging, professional content that resonates with your target audience.

What you will learn:

• Why big brands like MasterCard and Unilever are investing in podcasting strategies

• How to identify your podcast's core objective before launching your show

• The critical importance of understanding your precise audience avatar before recording

• Why consistent social media promotion is essential for podcast growth and engagement

• How to level up podcast production with simple editing and creative techniques

• The difference between brand-sponsored podcasts versus deeply integrated branded podcast content

• Why podcasting requires a long-term strategy versus traditional quick-win marketing approaches

Head to https://LeverageYourPodcastShow.com to read the blog

>>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system.  Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free

>>Learn 3 Ways To  Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest

Podcasting is all about growth - but what if your mindset is holding you back from growing your podcast and business. 

In this episode, Business Growth Strategist Dana Earhart shares why your goals might be sabotaging results, what you need to do and be to achieve your goals plus discover if your approach to growth is backwards (it’s very common).  

Tune in to learn how to break free from self-sabotage and make progress towards your biggest goals.

You will learn:

• How to set a singular focus for podcast growth so you achieve better results without spreading yourself thin.

• How to align your mindset and actions for consistent, sustainable podcast success.

• Proven strategies to overcome fear and self-doubt so you can confidently take action to grow your podcast.

• The one thing podcast hosts must do—hire and delegate—to stay in their visionary role and avoid daily operational burnout.

• Why understanding your "why" is essential to maintaining motivation and momentum in podcasting.

• A self-assessment framework to identify the key bottlenecks holding back your podcast’s growth.

• How to create a holistic growth plan that supports your personal, relational, and business development, alongside podcast goals.

Head to https://LeverageYourPodcastShow.com to read the blog

>>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system.  Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free

>>Learn 3 Ways To  Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest

Nathan Hirsch is a serial entrepreneur – who sold FreeUp back in 2019 – and who’s currently the CEO of EcomBalance, AccountsBalance, and Outsource School. 

He stops by the show to talk about effective outsourcing for entrepreneurs, from why it’s key and when to know it’s a good time to start hiring to his interview approach and the three types of outside helpers you may need.

Hey if you aren’t having fun guesting or hosting your podcast, then you are doing it wrong lol. You think ‘oh but fun is a nice to have’ - it’s about authority and visibility and connections. But honestly if you aren’t having fun in the game, it’ll show - you won’t be putting your best into it and it’ll affect your results. In this episode I share why it’s key and how to bring fun into every element of podcasting.

Want to stop the ‘death scroll’ and get folks to pay attention to your podcast on social media? I chat with the host of one of the top rated podcast Growth Now Movement, and founder of Podbrand.io. Justin Schenck. He shares what catapulted his success, how to leverage your podcast and what type of video reels to create to attract more attention towards your podcast. 

It feels like Instagram is 12 apps in one and with no links in posts, as a podcaster you may wonder - is it even worth being on instagram? YAS it so is! I brought on Savvy Social Podcast Host and social media strategist Andrea Jones to the show, who gives us the full scoop on Instagram marketing best practices, tips to grow your podcast and how to get more engagement.

Brandon Leibowitz is a Search Engine Optimization expert and the founder of SEO Optimizers.

Listen in to learn about what SEO is all about (and why you can’t ignore it), common mistakes to avoid and what to consider and do to embrace content optimization, make SEO work for you and tap into sources of free traffic for more listens, views, website visits, and overall visibility for your podcast and business.

Mark Herschberg is the author of The Career Toolkit: Essential Skills for Success That No One Taught You and the creator of a game-changing app for creators: Brian Bump.

Listen in to learn more about Brian Bump and how to tap into the app as a podcaster, what to consider and do as a content creator, and how the app can help you get more eyeballs, views and listens.

We’re in a new economy… not the Gig nor the Sharing Economy but in the Values Economy. What is it all about?

Speaker, human values expert and The Death of Demographics author David Allison stops by the show to talk about what human values are all about and why they’re key for both podcasters and small business owners.