You have podcast guesting as a visibility strategy, to boost your authority and attract more leads and clients - but if you are like most guests - there are ebbs and flows to episodes going live. They go live all at once, or you gave big gaps in your content with no episodes - or perhaps your schedule has gotten too crazy and don’t have any future interviews booked.  What happens then? You end up having no consistent content that maintains your visibility and client attraction. 

You could do videos to supplement your content - afterall YouTube IS the 2nd largest search engine. I’m guessing though that you might be staring at a blank screen or camera stuck to know what to talk about. 

What if you could leverage AI to transform your content creation process, turning those frustrating blank-screen moments into strategic, compelling video scripts? 

In this episode, I'm going to reveal how you can use artificial intelligence to not just create content, but to develop a robust, consistent marketing strategy that keeps you visible and attracts leads even during podcast interview lulls. By the end of this session, you'll have a clear roadmap to go from content confusion to strategic video creation that positions you as an authority in your field.

What you’ll learn:

• Why video content matters for attracting leads and positioning yourself as an expert

• How to use AI tools like ChatGPT to quickly generate engaging video scripts

• How to prompt AI to make sure the script is relevant to your prospects AND your offers. 

• How to structure each video script and optimize your video to increase views 

• How to repurpose a single video across multiple platforms for maximum content leverage

• The key steps to creating AI-powered content that naturally leads viewers to your offers

Head to https://LeverageYourPodcastShow.com to read the blog

>>>Ready to create content that connects and converts? Book your AI-Powered Content Creation Session https://smoothbusinessgrowth.com/chat 

>>Learn 3 Ways To  Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest

Big brand like Philips, GSK, Mastercard and Visa craft compelling podcasts and I’ve always wondered what do they do differently than a podcast like mine. 

Is it just a big budget that brings them success, can they take risks like I can, and what secrets from their playbook can I weave into my own podcast to level up?

I invited podcast strategist Charlotte Lewis-West to the show to reveal insider secrets she's learned from working with global brands like Unilever, MasterCard, and Visa - strategies that can transform your podcasting approach. You'll discover how big corporations craft their podcast strategies, what research and planning really goes into a successful show, and practical tips you can implement immediately to elevate your own podcast's quality and reach. 

Whether you're just starting out or looking to level up your existing podcast, this conversation will provide you with actionable insights that can help you create more engaging, professional content that resonates with your target audience.

What you will learn:

• Why big brands like MasterCard and Unilever are investing in podcasting strategies

• How to identify your podcast's core objective before launching your show

• The critical importance of understanding your precise audience avatar before recording

• Why consistent social media promotion is essential for podcast growth and engagement

• How to level up podcast production with simple editing and creative techniques

• The difference between brand-sponsored podcasts versus deeply integrated branded podcast content

• Why podcasting requires a long-term strategy versus traditional quick-win marketing approaches

Head to https://LeverageYourPodcastShow.com to read the blog

>>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system.  Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free

>>Learn 3 Ways To  Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest

Podcasting is all about growth - but what if your mindset is holding you back from growing your podcast and business. 

In this episode, Business Growth Strategist Dana Earhart shares why your goals might be sabotaging results, what you need to do and be to achieve your goals plus discover if your approach to growth is backwards (it’s very common).  

Tune in to learn how to break free from self-sabotage and make progress towards your biggest goals.

You will learn:

• How to set a singular focus for podcast growth so you achieve better results without spreading yourself thin.

• How to align your mindset and actions for consistent, sustainable podcast success.

• Proven strategies to overcome fear and self-doubt so you can confidently take action to grow your podcast.

• The one thing podcast hosts must do—hire and delegate—to stay in their visionary role and avoid daily operational burnout.

• Why understanding your "why" is essential to maintaining motivation and momentum in podcasting.

• A self-assessment framework to identify the key bottlenecks holding back your podcast’s growth.

• How to create a holistic growth plan that supports your personal, relational, and business development, alongside podcast goals.

Head to https://LeverageYourPodcastShow.com to read the blog

>>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system.  Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free

>>Learn 3 Ways To  Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest

Nathan Hirsch is a serial entrepreneur – who sold FreeUp back in 2019 – and who’s currently the CEO of EcomBalance, AccountsBalance, and Outsource School. 

He stops by the show to talk about effective outsourcing for entrepreneurs, from why it’s key and when to know it’s a good time to start hiring to his interview approach and the three types of outside helpers you may need.

Hey if you aren’t having fun guesting or hosting your podcast, then you are doing it wrong lol. You think ‘oh but fun is a nice to have’ - it’s about authority and visibility and connections. But honestly if you aren’t having fun in the game, it’ll show - you won’t be putting your best into it and it’ll affect your results. In this episode I share why it’s key and how to bring fun into every element of podcasting.

Want to stop the ‘death scroll’ and get folks to pay attention to your podcast on social media? I chat with the host of one of the top rated podcast Growth Now Movement, and founder of Podbrand.io. Justin Schenck. He shares what catapulted his success, how to leverage your podcast and what type of video reels to create to attract more attention towards your podcast. 

It feels like Instagram is 12 apps in one and with no links in posts, as a podcaster you may wonder - is it even worth being on instagram? YAS it so is! I brought on Savvy Social Podcast Host and social media strategist Andrea Jones to the show, who gives us the full scoop on Instagram marketing best practices, tips to grow your podcast and how to get more engagement.

Brandon Leibowitz is a Search Engine Optimization expert and the founder of SEO Optimizers.

Listen in to learn about what SEO is all about (and why you can’t ignore it), common mistakes to avoid and what to consider and do to embrace content optimization, make SEO work for you and tap into sources of free traffic for more listens, views, website visits, and overall visibility for your podcast and business.

Mark Herschberg is the author of The Career Toolkit: Essential Skills for Success That No One Taught You and the creator of a game-changing app for creators: Brian Bump.

Listen in to learn more about Brian Bump and how to tap into the app as a podcaster, what to consider and do as a content creator, and how the app can help you get more eyeballs, views and listens.

We’re in a new economy… not the Gig nor the Sharing Economy but in the Values Economy. What is it all about?

Speaker, human values expert and The Death of Demographics author David Allison stops by the show to talk about what human values are all about and why they’re key for both podcasters and small business owners.

Have you been thinking about leveraging podcast interviews to grow your business?

If so, you’re in for a treat! What better way to hear how to get results from Podcast Guesting than chatting with a real client (and success story) from a podcast guest booking agency?

I chatted with Julie Fry of Your Expert Guest and Danielle Hayden of Kickstart Accounting about why she started podcast guesting, her goals, how and why she pivoted her interviews, what metrics they tracked and the results it brought.  Why didn’t I think of doing this interview sooner?

Do you cringe when you hear the words cold or pitch emails?

Do you naturally think of stagnant, dry salesy emails?  

I chat with cold email and pitch expert Laura Lopuch who will change your mind. 

Whether you are pitching to gain guests for your podcast, pitching to be a guest or even collaborating or connecting, you’ll want the skills and tactics that Laura shares on this episode.

Chris Williams is the founder of Group Coach Nation and an expert in building high-ticket masterminds. He’s also a podcast guest who gets results. Listen to learn about what you should focus on as a podcast guest and how building relationships can lead to you actually turning podcast hosts – and not just listeners – into clients.

Yes, the number of podcasts out there have grown dramatically in the past 5 years and to stand out and truly captivate your audience is easier than you might think. Put the technical jargon and sponsorship plans aside for a moment and listen to what Podcast Talent Coach, Erik K Johnson has to say about captivating and entertaining your audience while staying true to yourself. 

You’ll hear why building genuine relationships is the secret to monetizing your podcast - not chasing sponsorships and how to leverage storytelling to turn those listeners into loyal clients and passionate fans. 

Here’s a taste of what you’ll learn

• How to build a relationship with your audience.

• How to incorporate compelling stories (even when your guests aren’t sharing any) *Hint it’s all about framing the right questions 

• Ways to monetize your podcast beyond just ads and sponsorships

• Why defining a specific, narrow target audience for your podcast vs broad is better 

• How to balance the fear of "not entertaining enough" and staying true to your own personality 

• What to focus on when measuring the success of your podcast (it’s not all about the downloads). 

Head to https://LeverageYourPodcastShow.com to read the blog

>>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system.  Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free

>>Learn 3 Ways To  Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest

You’ve guested on podcasts but are left wondering where all the leads and clients are… Maybe it could be your call to action and your lead generation plan. I interview Content Strategist Sarah Noel Block (and host of Tiny Marketing Show) to share her Lead Generation Strategy and email marketing tips to convert your listeners to leads.

A lot of work goes into producing a podcast, but the work isn’t done once it goes live! You have to LEVERAGE the heck out of the content to boost visibility, build your authority, grow your listeners, your podcast and biz. 

I’ve interviewed a ton of amazing experts on the Leverage Your Podcast Show and today I want to share some top tips that will help you with your podcast promotion. I even share a few tools that will make it easier! 

Let’s cut to the chase and share my fave podcast promotion tips!

So you are looking at launching a podcast (or maybe even rebranding your current one) but have a ton of questions about podcast art.  Do you REALLY need it? What kind of art, what sizing and how should you design it to boost your visibility and grab listeners attention when scrolling through iTunes or other apps? 

I cover the 411 on podcast art so you know the best practices, what to avoid and what to consider when creating or rebranding your podcast art work.

What if there was a way you can create podcast episodes, video and content that your audience is DYING to consume…. ideas for podcast topics that you KNOW your avatar (ideal prospect or client) IS in fact searching for. 

I am sharing today a strategy I use for myself and clients when planning out content so that podcast topics, blogs and videos are more likely to get ‘found’, clicked, read, listened to, and consumed. 

HOW? Being intentional with your podcast topics and doing some back end research…

• Discover HOW to be more intentional with your podcast (or content) topics.
• I’ll share HOW to find out WHAT your audience is searching for so you can deliver podcasts they are waiting for.
• I’ll share how to see what is resonating and performing well for your competitors, so that you too can rank for those topics.

Why throw spaghetti on a wall and create solo podcast episodes on topics that no one wants to hear. You THINK they want to - but what if they don’t. What a waste of time!

How do you get your podcast out there and get more listeners? The first step is making sure you are distributing and promoting EVERYWHERE. And that includes LinkedIn! There are 380 million users on the platform so now is the time to optimize your profile and how you are promoting your podcast. Let me share my best tips!

Mike Kadin is the founder and CEO of RedCircle, a podcast hosting platform that provides podcasters with hosting, growth and monetization opportunities. Listen to learn about how independent podcasters can tap into cross promotion as a strategy to grow their show, where to place your ad spots, and what elements make up a high-converting one.

Dr. Christine Li is a former clinical psychologist, now known online as the “Procrastination Coach”. The author of 5-Minute Self-Discipline Exercises: Stay Motivated, Cultivate Good Habits, and Achieve Goals, and the host of Make Time for Success, she helps people get to high levels of productivity. Listen to learn about why we procrastinate, what happens when you do, and practical steps that will help you be more efficient in podcasting, business, and in life.

Jodi Krangle is a Toronto-based voice over actor who works with major brands all over the world, including Dell, BBVA, and Nespresso. Listen to learn about why audio branding is key, how to weave it into your podcast and how to create a better listening experience for your audience.

A lot of time gets invested when guesting on podcasts - but it’s worth it! When done right. 

Gone are days when you can simply be a guest on a show and voila - leads and clients come your way. There’s more to it than that. 

I’ve interviewed so many amazing guests on the Leverage Your Podcast show and I’m truly grateful to have the opportunity to share their lessons, insights, strategies and tips with you. 

So whether you are wondering…

• Should I get into podcast guesting?
• How can I be a better guest? 
• How can I leverage these interviews to the fullest?
• How can I get booked on more shows?
• Or how to convert more leads and sales? 

I know you’ll glean at least one tip that you can implement today.

Kate Bradley Chernis is the Founder & CEO of Lately – A.I. that learns which words will get you the most engagement and turns video, audio and text into dozens of social posts containing those words.

As a former rock 'n' roll dj, prior to founding Lately, Kate also owned a marketing agency which got Walmart a 130% ROI, YoY for three years.

Listen to learn about how to approach your content using the Pillar Method, unlocking the power of long-form content for more engagement, and why your content should be like Turkey dinner on Thanksgiving.

Instagram can be overwhelming for a lot of podcasters and business owners. It’s so easy to feel overwhelmed by all the different features or what strategies to use to grow your audience and drive conversions. 

In this episode, we sit down with Instagram expert Jenn Herman to get her top tips and insights on leveraging Instagram to promote your podcast. Jenn shares proven tactics for creating engaging content, optimizing your profile, and converting followers into listeners. 

Whether you're a seasoned podcaster or just starting out, this episode is packed with actionable advice to help you master Instagram and grow your show and business. 

Here’s some of what we discuss…

• Why anyone can be successful on Instagram, not just influencers or specific niches.

• Instagram features like Reels, Stories, and Carousels and how to use then strategically. 

• The one thing that will boost your Instagram performance.

• What analytics to focus on to determine what content works best for your audience.

• Demystifying hashtags to improve discoverability, even with the evolution of keyword search.

• Tips to crafting a powerful bio and how to optimize your ‘link in bio’ to drive conversion. 

• How to convert Instagram viewers and listeners into taking the desired action, like listening to your podcast.

Head to https://LeverageYourPodcastShow.com to read the blog

>>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system.  Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free

Graham is the founder of the award-winning podcast agency Pikkal & Co., author and storytelling expert. Listen to learn about how to approach storytelling, how to weave it into your content, applying the 80/20 rule to your content, and why you should focus on finding your start before you find your why.

What if a few simple tweaks to your language, messaging or processes generated more sales through your podcast? My conversation with Sales Maven Nikki Rausch was full of golden tips including what to sell in your podcast, the art of relationship selling, how to create curiosity, and how to close more sales.

I was on pinterest recently and I was like where have I been, under a rock? It’s come a long way - video, Pinterest TV, idea pins and wondered - can podcasters use this to attract new listeners and drive business? So I asked Kate Ahl of Simple Pin Media (and host  of Simple Pin Podcast) to the show. She shared sooo many actionable tips and insights and has inspired me to look at pinterest in a whole new way.

You see your peers guesting on podcasts, gaining authority, and growing their biz like gangbusters - what is their secret?

I chat with Julie Fry of Your Guest Expert about podcast guesting, how to get on shows, why to hire a guest booking agency, and what to look for when you decide to work with one. Plus this is the first episode where I start sharing a favorite tool and a dad joke!

Deirdre Tshien is the Co-founder & CEO of Capsho, the world’s first AI-powered Podcast Copywriter, the host of Grow My Podcast Show and The Podcasting Entrepreneur, as well as the creator of Content Honey Traps. Listen to learn about the 7 hours rule, content hacking, and how to use Content Honey Traps to attract listeners like bees!

Ahhh the elusive podcasting ranking… where can you rank, does it really matter, and if it DOES matter, how can you boost your ranking to get more listens and in front of a larger audience? That’s why I chat with Adam Adams, who has helped clients rank in the top 1% of iTunes and other top charts. So let’s take a listen.

Launching and producing a podcast is more than simply editing audio files, creating images and show notes, and promoting it. There has to be more STRATEGY involved. It has to be strategic, intentional, and be a moving, living part of your overall marketing plan. 

There are certain foundational pieces that need to be created BEFORE you launch a podcast, in order for you to be able to grow your listener base, convert leads, land more clients, and grow your revenue.

Insights that you get from icons in the industry that have been around since the beginning is priceless. And my interview with Todd Cochrane, the CEO of Blubrry Podcasting (a podcast media company that represents 105,000 Audio and Video podcasters) will not disappoint. I love hearing about the growth and changes in the podcasting industry, but Todd also shares tips for growing your own podcast by analyzing the data, and what you should focus on as a new podcaster.

As a podcast host, there is a TON of work that goes on behind the scenes before you hit record and interview your guest. Between booking, getting their headshot, sending the guest the right material, it’s so easy for some important elements to slip through the cracks. Today I share my automated process to save time and money, and allow your guest to show up and wow your audience.

Do you have a targeted podcast interview strategy to profit at a higher rate? What if your guesting on the wrong shows, or your implementation is not serving your goals? Then you need to listen to this episode as I chat with Podcast Guesting Icon, author and founder of Interview Valet Tom Schwab. We covered SO much! Why podcast guesting is not the goal, how your why matters, tips on being a great guest, and how to get more ROI from your podcasting guesting.

Struggling to grow your podcast audience? You're not alone. Many podcasters face the challenge of getting their podcast discovered and gain audience growth. In this episode, we speak with Robert Tuchman, founder of Amazelab and Audience Lift, who shares his insights on overcoming the discoverability hurdle. 

He has created a tool to boost reach, grow your audience without Facebook Ads or stress. Learn proven strategies to boost your podcast's visibility, build an engaged listener base, and leverage data-driven tactics to optimize your content and marketing. 

In this episode you wil learn…

• How to leverage AI and technology to improve podcast audience development and discoverability.

• The importance of making podcasts accessible across multiple platforms beyond just the major directories.

• Strategies for understanding your podcast audience demographics and using that data to optimize your marketing.

• How to use push notifications to re-engage listeners and drive more consistent listenership.

• Insights into the challenges even large brands face in growing podcast audiences and how technology can help.

• The value of consistent content promotion across social media and other channels to build thought leadership.

Head to https://LeverageYourPodcastShow.com to read the blog

>>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system.  Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free

>>Learn 3 Ways To  Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest

Mike Cheng is the CEO and co-founder of the online video creation platform Lumen5. He joins Lyndsay to discuss the evolution of content, why podcasters shouldn’t ignore video, and how they can leverage the medium and platform in the best possible way.

Chris Hines is a podcaster, podcast monetization coach, and soon-to-be author. He helps podcasters of all levels monetize their show, regardless of the audience size. Listen to learn what to consider, where to focus, and what to do to find, attract and get sponsors for your podcast.

Michelle Prince is a motivational speaker, author, and owner of Performance Publishing Group. Listen to this episode to learn what soundbites are all about and how using them in the way you communicate is going to make your podcast interviews memorable.

It’s obvious you need a microphone to record and launch a podcast BUT what you may not realize are all the OTHER tools that make a podcast a breeze to create and promote, so today I’m going to share all my secret weapons in my podcaster toolbox to help you record, produce, promote and automate your podcast.

Danielle Marchese is a personal branding expert and host of The Brand Theory Podcast. She joins Leverage Your Podcast to discuss the pieces that make up the branding puzzle and what to consider and do to create a binge-worthy podcast brand.

Robert Plank, host of Market of the Day – podcast with 800+ episodes published – and author of WWHW, Why, What, How-to, What-If discusses how to get unstuck and use his WWHW framework for igniting your content planning and production.

Rob Greenlee is a podcasting veteran and Hall of Famer, with years of experience in the space. He joins the show to share what every podcaster should know about media hosts and podcasting platforms, as well as the future of podcast advertising, the professionalization of the podcasting space, and what to do to increase downloads and listener retention.

Lyndsay shares the podcast guesting tracking system that boosts your ROI – and goes over what you should focus on when it comes to tracking your podcast guest ROI, and tweaking what you do to get better results.

Monetizing your podcast can feel like a daunting task, especially if you have a smaller audience. Many podcasters believe they need thousands of downloads before they can even consider podcast sponsorships or advertising. But that's simply not true. 

In this episode, Traci DeForge, the founder of Produce Your Podcast, shares powerful strategies to start monetizing your podcast right away - regardless of your audience size. She busts the myths around podcast sponsorships and provides a roadmap for securing lucrative deals that won't compromise the integrity of your content. If you're ready to turn your passion project into a profitable venture, you won't want to miss this conversation.

Why you don't need a massive audience to monetize your podcast through sponsorships.

• How to approach and pitch potential sponsors, even with a smaller audience.

• The one thing that matters more than download numbers when securing sponsors.

• About the different podcast sponsorship models and strategies to maintain content integrity.

• How to leverage your existing network and relationships to find the right sponsors.

• Why affiliate relationships may not be the best monetization strategy.

• About a comprehensive program that teaches the step-by-step process of securing podcast sponsorships.

Head to https://LeverageYourPodcastShow.com to read the blog

>>>Start creating consistent authority-boosting content with less overwhelm using this 4-step system.  Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free

 >>Learn 3 Ways To  Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest

Andy Crestodina is a co-founder and CMO of Orbit Media, and a content marketing powerhouse! Listen as he discusses growing your podcast with collaborative content marketing, why social media influencer marketing isn’t always good, and how to optimize your podcast and content for more traffic, links and leads.

Pat Cheung is the CEO and Founder of PodInbox, platform that focuses on solving how podcasters can engage, grow, and monetize their fans. Listen to learn about what prolific podcasters succeed at doing when it comes to their audience, the “Pirate Metrics to Podcast Growth”, and how can you have your audience spread the word and support your show.

David Ehrlich is the Director of Publisher Success at AdvertiseCast and the Founder of PodGo.co, which was acquired by AdvertiseCast. Listen to learn about how to get started in podcast advertising, including the myths and misconceptions you shouldn’t believe, the different types of podcast ads, and the advantage you may have by hosting a “small” podcast.