Keep Optimising – Details, episodes & analysis

Hamish McKay is the founder of surprisingly ground breaking new eCommerce tool Order Editing.

Now helping over 600 Shopify merchants to improve post-purchase customer experience. 

In this episode, we discuss: 

• Why you need to focus on the post-purchase customer experience 
• Empowering the customer 
• Upselling opportunities and increasing your brand’s revenue 

Dive in: 

[03:36] Managed customer experience for popular YouTuber brands. 

[08:07] Mistakes after hitting buy button explained succinctly. 

[12:56] Optimised journey for order confirmation and edits. 

[14:15] Enhancing customer experience is a no-brainer. 

[18:22] Bad news for everyone, missed order potential. 

[22:22] Insider Tips from Hamish! 

Find the notes here: https://keepopt.com/220 

Save 10% on Yoast for Shopify in September 2024 >>> https://keepopt.com/yoast

• MAX SAVING > Save 10% on your first YEAR of The Yoast SEO Plugin for Shopify – select the yearly plan and use code KEEP10ANN
• Save 10% on your first MONTH of The Yoast SEO Plugin for Shopify – select the monthly plan and use code KEEP10MON

---

****

Get all the links and resources we mention & join our email list at https://keepopt.com

Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Noah Tucker is the founder and CEO at Social Snowball, the word-of-mouth marketing platform for eCommerce.

Social Snowball’s affiliate & referral programs drive millions in revenue for over 2,000 leading brands such as Solawave, Obvi, and Fanjoy. 

In this episode, we discuss: 

• What “manufacturing virality” is 
• How you can own TikTok customer data through 3rd party software 
• Attribution for influencer marketing 

Dive in: 

[03:09] Transitioned from brand side to tech, influencer marketing. 

[08:03] TikTok shop lacks customer data for marketing. 

[11:11] Creators create branded TikTok pages, affiliate program. 

[12:43] Curate viral content, boost revenue, and scale. 

[18:22] Influencers share unique, single-use codes via link. 

[20:40] Automatically generate affiliate accounts with Shopify data. 

[23:17] Insider Tips from Noah! 

Find the notes here: https://keepopt.com/219 

Discover Social Snowball >> https://keepopt.com/snowball

****

Get all the links and resources we mention & join our email list at https://keepopt.com

Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Wesley is Chief Revenue Office at Leaf. Where he (and the rest of the Leaf team) are specialists in driving superior digital performance for DTC brands from ad click through to purchase.  

In this episode, we discuss: 

• The importance of technology and data science  
• How to balance budgets and metrics 
• Why you need to look beyond the numbers 

Dive in: 

[05:23] Data smart brands win in evolving industry. 

[07:57] Brands struggle, need to understand profitability. 

[10:37] Maximizing margins requires dynamic budget and structure. 

[15:50] Understanding data attribution in a changing world. 

[19:08] Google Consent Mode v 2 affects retargeting heavily. 

[22:09] Control budget, creatives, and product collections effectively. 

[25:11] Insider Tips from Wesley! 

Find the notes here: https://keepopt.com/210  

Request your Performance Data Audit from Leaf now >>> https://keepopt.com/leaf

****

Get all the links and resources we mention & join our email list at https://keepopt.com

Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Kristen Wiley is the founder and CEO at Statusphere, a matchmaking platform to help you scale, track and optimise your micro-influencer campaigns. She's been running Influencer Marketing campaigns for over 10 years and if giving us all the ins and outs of how to run your first successful influencer marketing campaign on TikTok.

Get all the links and resources we mention at KeepOptimising.com

Episode sponsored by Klaviyo

Danny Desatnik is the Creator Initiatives Manager at #paid and host of the Creator Culture Podcast.

This month we’re all about TIKTOK

Yes, I think it’s time for us to go deep into the newest of social media platforms, the one that’s been changing how we consume content and which has Meta’s knickers in a twist.

Why now?

Well, I think marketing on TikTok has reached a level of maturity that it’s worth you considering for your business.

And by maturity I mean there are tried and tested strategies that are working for brands right now, and that the ecosystem to help you deploy those strategies exists too.

Essentially – whilst still new and exciting, there’s a road map for getting stuck in.

Warning time – for many TikTok is still going to be a bright shiny object, so my aim this month is to… give you the insight you need to:

- Decide if it’s for you this year or not

And if it is…

- Reach a point of success faster because we’ve given you the insight you need to save you having to learn it the hard way

We’re starting by exploring the “Creator” phenomenon.

Get all the links and resources we mention at KeepOptimising.com

Episode sponsored by Klaviyo

In this episode, we have everything you need to know to make this year's Black Friday (and the whole holiday season!) super successful for your business.

Our 7 eCommerce experts share powerful advice that is going to help you end this year on a high for your business, despite all the crazy stuff that's going on right now.

Our experts are...

• Burc Tanir, Prisync
• Jordan Owen, Mollie
• Jessica Totillo Coster, eCommerce Badassery
• Arnaud Betourne, Nest Commerce
• Chaya Oosterbroek, Yoast
• Mark Hook, Brightpearl
• Monica Sharma-Patnekar, Business with Monica

Expect to listen to this one twice!

Get all the links and resources we mention at KeepOptimising.com

Episode sponsored by Klaviyo

Tom Baker is the founder of FordeBaker Amazon Marketing Agency, who help launch brands on Amazon, and make them profitable.

He's taking us through how to craft the perfect Amazon product page, to maximise your sales by improving your Amazon conversion rate.

The 5 are:

1. Know what makes your audience tick

2. Demo not a catalogue

3. Mobile first

4. Advantages beats benefits and features

5. BUT don’t forget the features!

Get all the links and resources we mention at KeepOptimising.com

Episode sponsored by Klaviyo

Martin Heubel spent 4 years at Amazon managing various FMCG product categories, including working with vendors to expand the range and increase sales. On leaving Amazon in 2021 he founded his consultancy Consulterce to help B2C Household and CPG brands like Adidas, Hero Group, and AG Barr reliably increase their profits with Amazon. So who better to give us the latest tips for upping our Amazon profits!

Martin's taking us through the THREE key tactics and strategies you need to deploy to grow your Amazon Profits, and maximise the impact of your Amazon sales.

AND he's sharing some killer Insider Tips - so make sure you listen to the end!

1. Be selective with your product portfolio

2. The Two Ways you MUST Optimise your listings

3. How manage your wholesalers who sell on Amazon

Get all the links and resources we mention at KeepOptimising.com

Episode sponsored by Klaviyo

Jesse Wragg lives deep in product data for marketplaces! As co-founder and Managing Director at eCommeleon he’s busy making the process of getting your product data ready much more automated. So you can distribute to multiple marketplaces globally much more easily.

He's joining us to discuss how to launch successfully on niche marketplaces with the aim of increasing your customer base (and of course... your sales!)

Get all the links and resources we mention at KeepOptimising.com

Episode sponsored by Klaviyo

Kunle Campbell is the host of the 2x eCommerce podcast, and an outsourced eCommerce CMO for a number of DTC businesses. And for just over a year he’s been co-founder of the super exciting investment business Octillion Capital Partners.

The 5 tips we'll be discussing are:

1. Trim the Fat in your P&L
2. Segment your customers
3. Survey your customer segments
4. Create bundles to offer value
5. Invest in top of funnel content

[Originally part of our 'Q4 Updates' Month with episodes 110-114]

Episode sponsored by Klaviyo

****

Get all the links and resources we mention & join our email list at https://keepopt.com

Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://keepopt.com/sponsor