The Affiliate Marketing Podcast – Details, episodes & analysis

In this episode of the Affiliate Marketing Podcast, Lee-Ann interviews Will Fraser, Head of impact.com/Advocate, about the importance of customer advocacy in the partnership economy.

Will was the CEO and co-founder of SaaSquatch, a customer referral platform acquired by impact.com and he has helped companies around the globe build high-performing customer referral programs.

Listen in as their conversation explores how advocacy is crucial because there is a low trust in ads, and people trust the recommendations of their friends. Will also emphasizes the blurring lines between consumers, influencers, and affiliates, and the need for innovative consumer experiences in the affiliate space.

Listen to find out more about:

• How B2B SaaS companies can also benefit from advocacy programs
• Advocacy programs can serve as a farm team for other partnership channels, as advocates can be promoted to influencers or affiliates.
• The importance to have buy-in from the team and commit to the program for at least a year.

Key segments of this podcast and where you can tune in to go direct:
[10:45] Building an Advocacy Program: Benefits and best practices
[23:21] From Advocates to Influencers: The Farm Team of Partnerships
[24:58] The future of Affiliate Marketing?

ELEVATE Summit 2024 – LONDON
Join us in London on 16-17 September.
Limited Tickets Remain! GET YOUR TICKET HERE

Tickets to this two-day conference at Park Plaza Westminster Bridge, include: 

• Full two-day conference and keynote speaker line-up (Learning from the best in the industry) 
• Access to specific Masterclasses helping you level up your performance and skills development
• Lunch and Refreshments FREE on both days
• Networking and Exhibitor Area
• Matchmaking meet-ups
• A Social Networking party

Don’t miss your chance to be a part of this groundbreaking ELEVATE summit and take your performance and lead generation marketing efforts to new heights.

Secure your ticket and learn with industry veterans what’s new and trending in the Affiliate and Lead Generation worlds – today by clicking here.

Rate, Review & Subscribe on Apple Podcasts
“I love Affiverse’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.

Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” 

Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training. 

Subscribe to our podcast HERE!

Send me a text with your questions

In this episode, Lee-Ann interviews Chris Pettit, CEO and Co-Founder at Revving. The hot topics of improving cashflow and growing your affiliate business are discussed, as well as how Chris identified the problem of delayed payments in the digital economy, particularly in ad tech and affiliate marketing. Wait for some stats to make you sit up and take notice! Chris explains how Revving.io uses technology to compress payment terms and provide instant payments to publishers, ultimately improving cashflow and enabling businesses to grow.

Listen to find out more about:

• Revving.io's technology and platform provide visibility and access to capital, allowing businesses to innovate and transform their operations.
• Why faster payments can lead to better planning, resource allocation, and ROI for affiliates.
• Affiliates and brands should consider the impact of working capital

Key segments of this podcast and where you can tune in to go direct:
[07:00] The impact of delayed payments and extended payment terms
[23:50] Transforming Affiliate payments and enabling innovation
[28:30] Taking Action: Considering operational financing and contacting Revving.io

ELEVATE Summit 2024 – LONDON
Join us in London on 16-17 September.
Limited Tickets Remain! GET YOUR TICKET HERE

Tickets to this two-day conference at Park Plaza Westminster Bridge, include: 

• Full two-day conference and keynote speaker line-up (Learning from the best in the industry) 
• Access to specific Masterclasses helping you level up your performance and skills development
• Lunch and Refreshments FREE on both days
• Networking and Exhibitor Area
• Matchmaking meet-ups
• A Social Networking party

Don’t miss your chance to be a part of this groundbreaking ELEVATE summit and take your performance and lead generation marketing efforts to new heights.

Secure your ticket and learn with industry veterans what’s new and trending in the Affiliate and Lead Generation worlds – today by clicking here.

Rate, Review & Subscribe on Apple Podcasts
“I love Affiverse’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.

Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.”

Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training.

Subscribe to our podcast HERE!

Send me a text with your questions

Welcome to a brand new season of the Affiliate Marketing Podcast. We are delighted to announce that this season is sponsored by impact.com. Season 17 begins with an inspiring conversation between Lee-Ann and Robert Glazer. Robert is Founder and Board Chair of Acceleration Partners, and he discusses his experience in the affiliate marketing industry. Talking points include: the challenges of running an agency, the evolution of the industry, and the future of affiliate marketing in the digital landscape. Robert also shares insights on the importance of relationships, the impact of technology, and the role of AI in the industry.

Listen to find out more about:

• The challenges and opportunities in performance marketing
• The paradigm of leaving jobs 
• Adopting a risk-on mindset for future success

Key segments of this podcast and where you can tune in to go direct: 

[08:25] The evolution of affiliate marketing and partnership marketing

[09:20] The impact of technology and relationships in affiliate marketing

[26:13] “No generalization works in this industry” 

ELEVATE Summit 2024 – Where Lead Generation and Affiliate Marketing collide, launches as an in-person conference for the first time, in London 16-17 September.

EARLY BIRD TICKET PRICES END SOON!

Tickets to this two-day conference at Park Plaza Westminster Bridge, include: 

• Full two-day conference and keynote speaker line-up (Learning from the best in the industry) 
• Access to specific Masterclasses helping you level up your performance and skills development
• Lunch and Refreshments FREE on both days
• Networking and Exhibitor Area
• Matchmaking meet-ups
• A Social Networking party 

Don’t miss your chance to be a part of this groundbreaking ELEVATE summit and take your performance and lead generation marketing efforts to new heights. 

Secure your ticket and learn with industry veterans what’s new and trending in the Affiliate and Lead Generation worlds – today by clicking here.

Rate, Review & Subscribe on Apple Podcasts

“I love Affiverse’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow. 

Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” 

Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training. 

Subscribe to our podcast HERE!

Send me a text with your questions

And just like that, season 8 of The Affiliate Marketing Podcast is over. What a season it has been as we have focussed on tactical insights to affiliate program management. We can’t thank you all enough for making this series so special, and we hope you enjoyed listening to the podcast as much as we enjoyed creating them. After reviewing each episode, we have collated the highlights of the season for you to catch up on anything you may have missed.  

If you want to level up your affiliate performance and grow your affiliate program too, lean in closer and listen to the nuggets we’ve shared over the past 11 weeks as we draw this season of the affiliate marketing podcast and all the things we talked about, to a close. 

Listen to find out more about:  

• The benefits of having a 4-day work week  
• How the agency side of things has evolved  
• Ecommerce and how this ties in with affiliate marketing  

“I love AffiliateINSIDER’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.  

Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training.  

Season 8 of the Affiliate Marketing Podcast is here! We will be adding new episodes each week that will feature a range of guests sharing insights on SEO, Social Media, Paid Advertising, Social Selling and so much more!  

Subscribe to our podcast HERE! 

Send me a text with your questions

The second to last episode, of season 8, of the affiliate marketing podcast is here. On this week's episode, we thought we would share with you some of the exciting things that are happening in our business at the moment. Firstly, we would like to thank all of you amazing listeners, this show wouldn’t be where it is currently at without the help of all of you. We do this podcast to help the affiliate industry learn and grow as a community and we are certainly seeing some positive results along the way. 

One thing that we would really like to discuss is AMPP. AMPP is a unique live training and mentoring program that is suitable for all digital and affiliate marketing professionals who want to launch, scale or grow a successful affiliate program in any industry. No matter what stage your understanding of affiliate marketing is, from beginner to advanced, the training is built around your needs. 

Book now to save yourself from disappointment.

Listen to find out more about: 

• AMPP and why you need this to AMPLIFY your affiliate marketing skills 
• What you can expect if you purchase our AMPP program
• Why we do what we do for the community 

“I love AffiliateINSIDER’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.

Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training.

Season 8 of the Affiliate Marketing Podcast is here! We will be adding new episodes each week that will feature a range of guests sharing insights on SEO, Social Media, Paid Advertising, Social Selling and so much more!

Subscribe to our podcast HERE!

Send me a text with your questions

Hello to all of you amazing listeners! We’re back with another amazing episode of the affiliate marketing podcast. On this week’s episode, we have a guest that has a wealth of knowledge and is someone that you should really listen to if you plan on starting your own business. Say hi to Thomas Vosper: Thomas is the co-founder and CEO of aisle 3. With 15+ years in eCommerce, including early Amazon UK and Tesco, Thomas has detailed insight on strategy, marketing and operations across thousands of eCommerce sites, high street stores, and digital marketing agencies. He is an international awards judge and a TEDx speaker about the challenge of building a start-up as a first-time founder. He has led three successful funding rounds in the past 18 months and built an international team, as aisle 3 looks to remove the need to open another tab or app to shop. Who else better to discuss what it takes to build a successful business? 

Check out Aisle 3 today and get £10 off with our special discount when you sign up. 

Listen to find out more about: 

• Aisle 3 and what the company brings to consumers
• How affiliates can help you build a successful business 
• Where Thomas thinks affiliates will be drawn towards 
  
  

[01:00] - Thomas discusses how he started out in his career 

[08:00] - Listen to find out about the difficulties in the eCommerce space 

[17:00] - Thomas discusses why his company can make a retailer's life easier 

[23:00] - Thomas gives his advice on how to build a successful business 

“I love AffiliateINSIDER’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.

Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training.

Season 8 of the Affiliate Marketing Podcast is here! We will be adding new episodes each week that will feature a range of guests sharing insights on SEO, Social Media, Paid Advertising, Social Selling and so much more!

Subscribe to our podcast HERE!

Send me a text with your questions

The affiliate marketing podcast is back with another amazingly insightful episode! On this week’s episode, we are delighted to be joined by Niels de Groot, Head of Global Partnerships at Awin Access. 

Niels has more than 10 years of experience in the affiliate partner industry and has been at Awin for more than eight years in different capacities. Being passionate about SMEs, he joined the global Awin Access team to focus on creating partnerships and helping agencies, business organisations and ambassadors amongst others to be equally passionate about SMEs and how they can generate organic growth through affiliate partnerships.

Listen to find out more about: 

• Why small businesses should consider launching affiliate programmes 
• The importance of technology and developments such as Artificial Intelligence within affiliate marketing 
• How to know if your small business is ready for an affiliate programme

[00:40] - Niels discusses his background in affiliate marketing and what led him to his current role  

[05:55] – Learn about the tools Awin Access has available to brands to help with referrals and sales

[16:35] – Niels advises small businesses of the initial costs of setting up an affiliate programme and how to make the set up easier

[23:43] – Niels shares some recent success stories from his company and what other businesses can learn from them 

 “I love AffiliateINSIDER’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.    

Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training.    

Season 8 of the Affiliate Marketing Podcast is here! We will be adding new episodes each week that will feature a range of guests sharing insights on SEO, Social Media, Paid Advertising, Social Selling and so much more!  

Subscribe to our podcast HERE!

Send me a text with your questions

The affiliate marketing podcast is back with another episode and this one is a little different to normal! On this week’s episode, we are joined by Dominic Wells, the CEO and founder of Onfolio. 

Dom is responsible for developing and implementing Onfolio’s long term business strategy. He is a serial entrepreneur with more than a decade of experience investing in and building digital businesses. For Onfolio’s investors, Dom has built a diverse and profitable portfolio of online businesses that deliver consistent returns. Dom is passionate about entrepreneurship and regularly speaks on digital business strategy, online business investment and profitable growth opportunities. For Dom, diversification and exceptional talent are the keys to sustainable growth. 

Listen to find out more about: 

• Growing and scaling publisher sites
• Dom’s take on affiliate marketing and advice for affiliate managers
• The importance of collaboration and community within your affiliate program 

[01:00] – Learn about Dom’s journey from teaching to becoming an entrepreneur and founder of Onfolio 

[05:50] – Find out what Dom wishes he had done differently at the start of his affiliate career 

[18:00] – What trends to look out for in the future of the affiliate space

[17:00] – Dom’s advice for how to succeed in affiliate marketing given the changes to how people interact and engage online post pandemic

 “I love AffiliateINSIDER’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.    

Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training.    

Season 8 of the Affiliate Marketing Podcast is here! We will be adding new episodes each week that will feature a range of guests sharing insights on SEO, Social Media, Paid Advertising, Social Selling and so much more!  

Subscribe to our podcast HERE!

Send me a text with your questions

The affiliate marketing podcast is back with another episode that will blow you all away! On this week’s episode, we have the wonderful Ellie Hooper, account director at The Goat Agency. Ellie has over six years' experience working in digital media and advertising at a number of award-winning agencies, spanning a breadth of clients and industry verticals from sports to FMCG to tech. 

With an early career in SEO and paid media, Ellie entered the world of influencer marketing two years ago at The Goat Agency; a social media advertising agency that uses creators at the heart of everything they do. Ellie specialises in influencer media; integrating organic and paid channels to support data-led performance marketing, pushing peer-to-peer media as a long-term, sustainable and valuable marketing channel. There is truly no one better to have on the show that can tell us more about the world of influencer marketing 

Listen to find out more about: 

• What The Goat Agency foes for their clients 
• Why it is crucial to make mistakes in your industry in order to grow 
• How important resources are in this industry 

[01:00] - Ellie discusses her career path and how she ended up in the influencer marketing world 

[05:00] - Listen to find out the connection between affiliates and influencers 

[11:00] - Ellie states what she thinks brands have to look at before hiring affiliates

[17:00] - What sort of payment methods are accepted in influencer marketing 

 “I love AffiliateINSIDER’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.    

Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training.    

Season 8 of the Affiliate Marketing Podcast is here! We will be adding new episodes each week that will feature a range of guests sharing insights on SEO, Social Media, Paid Advertising, Social Selling and so much more!  

Subscribe to our podcast HERE!

Send me a text with your questions

If you’ve been following us along this crazy journey, then you’ll know that Thursdays mean one thing... a brand-new episode of the affiliate marketing podcast! On this week’s episode we have our brand-new affiliate marketing manager, Lara Bower. Lara has been in the affiliate space since starting her career in 2016, She has a passion for affiliate marketing and hopes to make an impact in the African market as a whole. She believes that through education we can provide brands with endless opportunities to grow and succeed. 

Lara got her first start in e-commerce and has a great deal of knowledge in the lottery and iGaming space. She hopes to continue her growth across various industries, adding to their brands and leading successful campaigns. 

Listen to find out more about: 

• How did Lara first get into the affiliate industry 
• Affiliate marketing in Africa 
• Who are the thought leaders in the African affiliate market 

[02:00] - Lara discusses her first role within the affiliate world 

[06:00] - Lee-Ann tells us why the affiliate world hasn’t fully developed yet in Africa 

[14:00] - Are brands missing out on something in this market? Listen to find out 

[19:00] - Lara tells you what she is most excited about learning in the business 

“I love AffiliateINSIDER’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.    

Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training.    

Season 8 of the Affiliate Marketing Podcast is here! We will be adding new episodes each week that will feature a range of guests sharing insights on SEO, Social Media, Paid Advertising, Social Selling and so much more!  

Subscribe to our podcast HERE!

Send me a text with your questions